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As of September 23, 2026, Amazon.com Inc. (AMZN) trades at $254.98. CleaRank Financial AI rates it Buy with a fair value of $326.00, 27.9% above the current price. Wall Street's consensus target is $326.00 across 60 analysts. RSI at 50 is in neutral territory, and the price is below its 50-day average of $256.26.
Amazon.com Inc (AMZN)
Amazon.com Inc NASDAQ
$254.98
-3.470 (-1.34%)
At close: Sep 22, 4:00 PM EDT
AI Analyst Consensus
75 / 100
Amazon.com Inc. (AMZN) is currently trading at $254.98, below its 50-day moving average of $256.26 but above its 200-day moving average of $240.53, indicating a neutral short-term momentum. The company's valuation, with a P/E ratio of 20.79, is in line with the sector median of 20.8, while its price-to-sales ratio of 3.59 is above the sector median of 1.9. Despite this, Amazon's revenue growth of 19.6% significantly outpaces the sector average of 7.2%, and its return on equity at 30.56% is strong compared to the sector's 12.4%. However, recent earnings have shown a negative surprise, with EPS missing estimates in the last two reported quarters.
AMZN Price Analysis
Market Metrics
Open
$255.38
Day Range
$253.79 to $259.00
Prev Close
$258.45
Volume
41.26M
52-Week Range
$196.00 to $287.20
Market Cap
$2.75T
Peer Benchmarking
Valuation vs Sector (Consumer Cyclical)
Performance vs XLY
Sector Position Analysis
Valuation is broadly in line with sector peers (0% difference), suggesting fair market pricing relative to industry standards.
AMZN Financial Performance
Revenue vs. Earnings
Annual
Quarterly
Earnings Reality Check
Analysis: In the last 2 quarters, AMZN beat estimates 0 times. The company has struggled to beat estimates recently.
AMZN Analysis
Company's Health
4/5
12-Month Analyst Target
+27.85% Upside
Median of 60 analysts (12-month)
$326.00
AI Technical Analysis
Volume has increased by 15.8% above its average, suggesting growing investor interest as Amazon trades above its 200-day SMA. The Relative Strength Index (RSI) is at 50.07, indicating neutral momentum, neither overbought nor oversold. The stock is trading below its 50-day and 20-day moving averages, suggesting some short-term weakness, but remains above the 200-day SMA, pointing to a positive long-term trend. Key support is seen around the 200-day SMA at $240.53, while resistance may form near the 50-day SMA at $256.26.
ProTips
- Monitor insider transaction activity closely; the current heavy selling trend warrants caution despite positive analyst ratings.
- The stock is trading below its 50-day moving average, suggesting potential for near-term weakness. Consider waiting for a confirmed break above $256.26 before initiating new long positions.
- Given the recent EPS misses, focus on forward revenue growth and margin expansion as key indicators of future performance.
Key Catalysts
Bullish
Strong Revenue Growth Projections
Amazon's current year revenue is projected to grow by 16.00%, with next year's growth estimated at 14.00%, indicating sustained demand and market expansion.
Source: Wall Street EstimatesBullish
Positive Analyst Consensus and Price Targets
With 60 analysts covering the stock, the consensus is 'Buy', and the median price target of $326.00 suggests a potential upside of 27.9% from the current price.
Source: Wall Street SummaryBearish
Heavy Insider Selling
Insiders have sold a total of $6.2 billion worth of stock across 142 transactions, signaling a lack of confidence in the near-term outlook.
Source: Insider SummaryBearish
Recent EPS Misses
Amazon has missed EPS estimates in its last two reported quarters, raising concerns about profitability despite positive stock reactions.
Source: Earnings RecentMarket Outlook
Amazon's outlook is cautiously optimistic, with a median analyst price target of $326.00, implying a 27.9% upside from the current price of $254.98. The company is expected to continue its strong revenue growth trajectory, with forward estimates indicating double-digit increases in both the current and next quarters, and an overall 16.00% growth for the current year. Key upside catalysts include continued market share expansion in e-commerce and cloud computing, alongside potential improvements in profitability as the company optimizes its operations. However, the significant insider selling and recent earnings misses present downside risks that could pressure the stock if not addressed. The neutral RSI suggests a lack of strong momentum, indicating that the stock may consolidate or face resistance near its 50-day moving average.
Key Statistics
| Market Cap | 2.75T |
|---|---|
| P/E Ratio | 20.79 |
| EPS (TTM) | 12.43 |
| Dividend Yield | 0.00% |
| 52 Week High | 287.20 |
| 52 Week Low | 196.00 |
Amazon's valuation metrics, including a P/E of 20.79 and a price-to-sales ratio of 3.59, are currently in line with or slightly above the Consumer Cyclical sector averages, which stand at 20.8 and 1.9 respectively. The company's strong return on equity of 30.56% and strong revenue growth of 19.6% indicate efficient operations and market expansion capabilities, far exceeding sector averages for ROE (12.4%) and revenue growth (7.2%). Despite these strengths, the company's debt-to-equity ratio of 0.46 is slightly higher than the sector average, though still manageable. The profit margin of 17.44% and operating margin of 13.69% demonstrate healthy profitability. The current valuation appears reasonable given the company's growth trajectory and market leadership, though recent earnings misses warrant close monitoring.
Earnings & Growth Analysis
Amazon's most recent earnings report for the quarter ending June 2026 showed an EPS of -$0.16, missing the estimate of -$0.14 by 14.29%, which coincided with a 2.5% price increase. The prior quarter, ending March 2026, also saw an EPS miss of 4.76% (-$0.14 actual vs. -$0.42 estimate), with the stock reacting positively with a 1.6% gain. While the company has experienced recent EPS misses, the forward revenue estimates suggest continued growth, with current quarter revenue projected to increase by 12.00% year-over-year and next year's revenue expected to grow by 14.00%. The current year's EPS estimate is $12.88, a significant increase from the prior year's $7.17.
Key Risks
Significant insider selling pressure is a key risk, with $6.2 billion in sales across 142 transactions, indicating a lack of confidence from management in the short term. Recent earnings misses, though met with positive price reactions, highlight potential near-term profitability challenges. Also, the stock's current trading position below its 50-day moving average suggests potential for short-term price weakness.
Technical Indicators
| RSI (14) | 50.07 |
|---|---|
| MACD | -1.37 |
| SMA 50 | 256.26 |
| SMA 200 | 240.53 |
RSI
Neutral
SMA Cross
Bullish
Price vs SMA
Bearish
MACD
Bearish
Golden Cross in effect with the 50-day SMA ($256.26) above the 200-day SMA ($240.53), price is trading below the 50-day SMA.
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY)
+0.67
Moderate correlation
Nasdaq 100 (QQQ)
+0.66
Moderate correlation
Bitcoin (BTC)
+0.39
Weak correlation
Gold (XAU)
-0.03
Weak correlation
Check Custom Correlation
How does any other asset move with AMZN? One year of daily closes, Pearson correlation.
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AMZN Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative
2%
Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Long entry pick an entry style
Conservative
$249.88
2% below current price (Pullback entry)
Lower risk, wait for pullback
Aggressive
$254.98
Buy at current price
Higher risk, immediate entry
Risk Management
STOP LOSS
$242.18
MAX LOSS
-3.1%
Volatility-Adjusted Stop Loss
Calculated based on RSI (50.1) and current market volatility
Profit Targets (Based on Conservative Entry)
TARGET 1
$262.37
+5% (Conservative)
+2.9% (Aggressive)
TARGET 2
$274.87
+10% (Conservative)
+7.8% (Aggressive)
TARGET 3
$287.36
+15% (Conservative)
+12.7% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
Calculate Your Trade
Disclaimer
This AI-generated trade plan for AMZN is for educational and informational purposes only and does not constitute financial advice. The analysis is based on historical data patterns and technical indicators which may not predict future results. Stock trading involves risk of loss. Verify all data independently and consult a qualified financial advisor. Generated on September 23, 2026.Growth of $10,000
A $10,000 investment in AMZN in September 2016 would be worth about $63,290 today, compared with about $35,806 for the same investment in the S&P 500 benchmark.
Compare with Another Ticker
Monte Carlo Projection (10yr)
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in AMZN today could grow to about $33,762 by 2036 in the base case, with a bull case near $128,857 and a bear case around $8,846. Projections are statistical simulations, not guarantees.
AMZN Stock Price Prediction: 2030
CleaRank's simulation projects a price near $415 for AMZN by 2030 in the base case, from $255 today (1.6x over 4 years). The downside path ends near $178. These are outcomes of a Monte Carlo simulation run on AMZN's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | Downside (10th pct) | Base case | Upside (90th pct) |
|---|---|---|---|
| 2027 | $189 | $288 | $440 |
| 2028 | $179 | $325 | $592 |
| 2029 | $176 | $367 | $765 |
| 2030 | $178 | $415 | $968 |
| 2031 | $182 | $469 | $1,208 |
| 2032 | $188 | $529 | $1,493 |
| 2033 | $195 | $598 | $1,833 |
| 2034 | $204 | $675 | $2,236 |
| 2035 | $214 | $762 | $2,716 |
| 2036 | $226 | $861 | $3,286 |
Method: 10,000 simulated price paths using AMZN's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice.
People Also Watch
AMZN Insider Trading Analysis
Bought
None
No open-market buys
Sold
$6.2B
75 Transactions
Insiders
17
Active Traders
Avg Transaction
$82.1M
Large trades
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Feb 20, 2024 | BEZOS JEFFREY P
Officer, Director and Beneficial Owner
|
Sell | 14.0M | $2.4B |
| Feb 12, 2024 | BEZOS JEFFREY P
Officer, Director and Beneficial Owner
|
Sell | 12.0M | $2.1B |
| Feb 8, 2024 | BEZOS JEFFREY P
Officer, Director and Beneficial Owner
|
Sell | 12.0M | $2.0B |
| Feb 14, 2024 | BEZOS JEFFREY P
Officer, Director and Beneficial Owner
|
Sell | 12.0M | $2.0B |
| Jul 14, 2025 | BEZOS JEFFREY P
Officer and Director
|
Sell | 6.7M | $1.5B |
| Jul 22, 2025 | BEZOS JEFFREY P
Officer and Director
|
Sell | 6.6M | $1.5B |
| Aug 3, 2020 | BEZOS JEFFREY P
Chief Executive Officer
|
Sell | 454.3K | $1.4B |
| Nov 11, 2024 | BEZOS JEFFREY P
Officer, Director and Beneficial Owner
|
Sell | 6.0M | $1.2B |
| Nov 7, 2024 | BEZOS JEFFREY P
Officer, Director and Beneficial Owner
|
Sell | 6.0M | $1.2B |
| May 7, 2021 | BEZOS JEFFREY P
Chief Executive Officer
|
Sell | 351.9K | $1.2B |
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Frequently Asked Questions
What is Amazon's stock price prediction for 2030?
Based on Monte Carlo simulations, Amazon's stock price is projected to be $414.84 in 2030 under a base case scenario. The downside projection is $177.83, while the upside projection reaches $967.75. These figures represent statistical outcomes, not guaranteed price targets.
Is Amazon stock a buy right now?
Amazon's 'Buy' consensus rating, median analyst target price of $326.00 suggesting 27.9% upside, and strong revenue growth support a 'Buy' recommendation. However, significant insider selling and recent EPS misses introduce notable risks.
What are the biggest risks facing Amazon?
The primary risks for Amazon include heavy insider selling totaling $6.2 billion, recent EPS misses that missed analyst expectations, and the stock trading below its 50-day moving average, indicating potential short-term headwinds.
How does Amazon's valuation compare to its sector?
Amazon's P/E ratio of 20.79 is in line with the Consumer Cyclical sector median of 20.8, but its price-to-sales ratio of 3.59 is significantly higher than the sector median of 1.9.
What is Amazon's revenue growth outlook?
Amazon is projected to achieve 12.00% revenue growth in the current quarter and 14.00% in the next quarter. For the full year, revenue growth is estimated at 16.00%, with next year's growth projected at 14.00%.
What is the sentiment from Wall Street analysts regarding Amazon?
Wall Street sentiment is largely positive, with 60 analysts covering the stock. The consensus is 'Buy', with 15 'Strong Buy' ratings, 43 'Buy' ratings, and only 2 'Hold' ratings, indicating strong conviction among analysts.
How has Amazon performed in recent earnings reports?
Amazon has missed EPS estimates in its last two reported quarters, for the quarters ending June 2026 and March 2026. Despite these misses, the stock saw positive price reactions following both reports.