Skip to content

Stock·NASDAQ·Consumer Cyclical

Amazon.com Inc. (AMZN)

$259.30 -0.91 (-0.35%)
At close: Nov 6, 4:00 PM EST
Buy
68 / 100
CleaRank Financial AI scorei
Market cap
$2.80T
P/E
20.96
Dividend yield
No dividend
Street target
$330.00median of 59 analysts
52-week range
$196.00 $287.20
01

AMZN stock forecast today

Where AMZN stands today, and what CleaRank Financial AI makes of it.

AMZN at a glance

Amazon.com Inc. (AMZN): Buy, 68/100 on CleaRank's AI score.

  • Trend Up: the price is above both its 50- and 200-day moving averages ($253.95 and $243.94).
  • Earnings AMZN beat estimates in 6 of its last 8 quarters, yet fell in the first session after 3 of those beats.
  • Insiders Insiders sold $6.2B and made no open-market purchases over the last 18 months.
  • Valuation P/E of 21.0 against 20.8 for the Consumer Cyclical sector: broadly in line with peers (+1%).

Figures as of November 6, 2026.

CleaRank Financial AI

Amazon.com Inc. (AMZN) earns a Buy rating from CleaRank with a model score of 68/100.

Analysts' views add the most to that score: 57 of 59 rate the stock a buy and the median target is 27.3% above the price. Valuation takes the most away, as the P/S of 3.52 sits 85.3% above the sector median. The trend points up, with the price 2.11% above its 50-day average of $253.95 and 6.30% above its 200-day average of $243.94. The price has risen 6.69% over the past year.

Only on CleaRank

Figures we compute ourselves from AMZN's own price, earnings and insider-filing history. Tap one to see it in context.

02

AMZN stock price and trading

The chart, today's range and how far the price has moved over each period.

2.0

Trend checks

4/4
  • Price above its 50-day average ›
    The price of $259.30 is 2.1% above the 50-day simple moving average of $253.95.
  • Price above its 200-day average ›
    The price is 6.3% above the 200-day simple moving average of $243.94.
  • 50-day average above the 200-day ›
    The 50-day average ($253.95) is 4.1% above the 200-day average ($243.94), the arrangement of a rising longer-term trend.
  • In the upper half of its 52-week range ›
    The price sits at 69% of its 52-week range, between $196.00 and $287.20.

AMZN share price

Pick a period: each tab shows how far AMZN has moved over it, to the last close.

Dec '25Feb '26Apr '26Jul '26Sep '26Nov '26
Start $243.04 Nov 6, 2025
Latest close $259.30 Nov 6, 2026
High $284.02 Aug 3, 2026
Low $198.79 Feb 13, 2026

Today's trading

Where AMZN sits inside today's range and its 52-week range.

Day range 2.19% wide
$259.30
$258.53 $264.18
52-week range 69% of the way up
$259.30
$196.00 $287.20
Open
$259.81
Previous close
$260.21
Volume
42.50M
30% below average
Market cap
$2.80T
03

AMZN fundamentals and valuation

Valuation against the sector, and the revenue and earnings behind it.

3.0

Valuation and quality checks

2/4
  • P/E above the sector median ›
    The trailing P/E of 20.96 is 0.8% above the Consumer Cyclical median of 20.8.
  • P/S above the sector median ›
    The price-to-sales ratio of 3.52 is 85.1% above the sector median of 1.9.
  • Profitable over the last 12 months ›
    Net income over the last 12 months was $134.8B on revenue of $797.5B, a net margin of 16.9%.
  • Beat estimates in most recent reports ›
    AMZN beat the EPS estimate in 6 of its last 8 reports.

Key statistics

The headline figures for AMZN.

Market Cap
2.80T
P/E Ratio
20.96
EPS (TTM)
$12.37
Dividend Yield
No dividend
52 Week High
287.20
52 Week Low
196.00

As of November 6, 2026, AMZN trades at $259.30, with a market value of $2.80T and a P/E ratio of 20.96.

What the numbers say

CleaRank Financial AI's reading of AMZN's valuation, growth and risks.

Valuation

AMZN's P/E of 20.96 is 0.8% above the 20.8 median for Consumer Cyclical stocks, a gap that places it broadly in line with peers. Amazon.com Inc. (AMZN) changes hands at 3.52 times sales, which is 85.3% above the sector median of 1.9. Its market capitalisation of $2.80T puts the company's size in context.

Sales turn into profit at a net margin of 16.90% and an operating margin of 13.90%. Return on equity stands at 27.42%, above the sector median of 12.4%. Debt-to-equity of 0.50 completes the balance sheet picture.

Earnings & Growth

EPS of $1.89 against an estimate of $1.96 made the October 29, 2026 report a miss of 3.57%. The share price fell 1.41% in the first session after the report.

The earnings record shows 6 beats in 8 reports; even so, 3 of those 6 beats were followed by a lower share price in the first session after the report. Of the 3 reports before the latest, the largest reaction came after the July 30, 2026 report, which beat the estimate by 215.93% while the stock rose 15.32%. Looking ahead, analysts expect EPS of $12.81 this fiscal year (growth of 78.7%) and $10.65 the year after (a decline of 16.9%).

Key risks

The 30-day standard deviation of AMZN's daily returns is 2.29%, and its beta against the S&P 500 is 1.50.

AMZN against the Consumer Cyclical sector

How AMZN compares with the median Consumer Cyclical stock CleaRank tracks.

P/E ratio 1% above the median
AMZN
21.0x
Sector median
20.8x
P/S ratio 85% above the median
AMZN
3.5x
Sector median
1.9x
Revenue growth, year on year 9.4 points above the median
AMZN
16.6%
Sector median
7.2%
Return on equity 15.0 points above the median
AMZN
27.4%
Sector median
12.4%

Price to earnings vs sector: Valuation is broadly in line with sector peers (1% against the sector median P/E).

Return vs SPY: Since May 28, 2025, AMZN has gained 26.7% against a gain of 25.1% for SPY.

Performance against SPY

AMZN and the S&P 500 (SPY) over the same days.

Jun '25Sep '25Jan '26Apr '26Aug '26Nov '26
AMZN SPY

Revenue and earnings

How much AMZN sells, and how much of it becomes profit.

Revenue, 12 months
$797B
Net income, 12 months
$135B
Net margin
16.9%
Revenue growth
+16.6%
Q1 '26, year on year
FY20217% marginFY2022-1% marginFY20235% marginFY20249% marginFY202511% margin
Revenue Net income

The quarterly bars end with Q1 '26 (the quarter to March 31, 2026); AMZN reported again on October 29, 2026, and that quarter is not in our statement data yet. The 12-month figures come from the statistics feed and may include it.

Revenue growth: Revenue grew 12.4% in FY2025 to $717B, from $638B a year earlier.

Profit margin: The net margin was 10.8% in FY2025, up from 9.3% the year before.

Profitable: AMZN earned $77.7B in FY2025.

Earnings reality check

Did AMZN beat what analysts expected, and how did the stock react?

Beat the estimate
6 of 8
last 8 reports
Fell after a beat
3 of 6
first session after the report
Average surprise
+46.8%
actual EPS against the estimate
Avg. first-session move
+0.8%
the stock, after the report
EPS surprise
First-session move
Feb '25May '25Jul '25Oct '25Feb '26Apr '26Jul '26Oct '26

Earnings record: AMZN beat the analyst estimate in 6 of the last 8 quarters.

Market reaction: The stock fell in the first session after 3 of those 6 beats, so a beat has not been enough on its own.

AMZN earnings surprises and the stock's reaction
Report Estimate Actual Surprise First session 5 sessions
Oct 29, 2026 $1.96 $1.89 -3.57% -1.41% +6.74%
Jul 30, 2026 $1.82 $5.75 +215.93% +15.32% +15.61%
Apr 29, 2026 $1.65 $2.78 +68.48% +0.77% +4.54%
Feb 5, 2026 $1.95 $1.95 +0.00% -5.55% -10.37%
Oct 30, 2025 $1.56 $1.95 +25.00% +9.58% +9.06%
Jul 31, 2025 $1.33 $1.68 +26.32% -8.27% -4.69%
May 1, 2025 $1.36 $1.59 +16.91% -0.12% +0.99%
Feb 6, 2025 $1.48 $1.86 +25.68% -4.05% -3.54%

As of November 6, 2026, AMZN has beaten the analyst EPS estimate in 6 of its last 8 reported quarters and fell in the first trading session after 3 of those beats; its latest report, on October 29, 2026, came in 3.57% below the estimate and the stock moved -1.41% in the first session.

The first session is the first full trading day on the news: the report day itself for a report before the open, the next day for one after the close. Surprise is actual EPS against the consensus estimate.

04

AMZN AI analysis and technical indicators

CleaRank's score and reasoning, the indicators behind it, and what the price moves with.

4.0

Momentum checks

3/3
  • RSI not overbought or oversold ›
    The 14-day RSI is 54.2, in neutral territory.
  • RSI above 50 ›
    An RSI of 54.2 is above the 50 midpoint, so buyers have had the upper hand over the last 14 days.
  • MACD line above zero ›
    The MACD line is positive, so the 12-day average is above the 26-day average.

CleaRank Financial AI analysis of AMZN

The score, the reasoning behind it, and what could move the price next.

Company's health
4/5
12-month analyst target
$330.00
+27.27% above price · median of 59 analysts
AI analyst consensus
68/100
Buy
What the AI sees

AMZN is in an upward trend. At $259.30, the stock sits 2.11% above its 50-day average of $253.95 and 6.30% above its 200-day average of $243.94. The 50-day average is 4.10% above the 200-day, a configuration that supports the uptrend rather than cutting against it. The price is at 69% of its 52-week range, which runs from $196.00 to $287.20, and it is 9.71% below the high.

A recent pullback sits inside a stronger longer record: the price fell 0.24% over the past month, fell 5.53% over the past three months and rose 6.69% over the past year. Volume in the last session ran 30.3% below its average, on a day the price fell 0.35%. The 14-day RSI of 54.2 is in the neutral zone, and the MACD line is positive.

Catalysts
Rewards
  • Rating reaffirmed ›

    Freedom Broker kept its Buy rating on November 3, 2026.

    Source: Analyst action, Freedom Broker, November 3, 2026
Risks
  • Earnings miss ›

    The October 29, 2026 report missed the EPS estimate by 3.57%, and the share price fell 1.41% in the first session after it.

    Source: Earnings report, October 29, 2026
ProTips
  1. The two nearest levels matter most: the 52-week high at $287.20 sits above the price, and the 20-day EMA at $254.09 sits below it.
  2. The 14-day RSI reads 54.2, in the neutral zone, with the MACD line positive; readings above 70 or below 30 mark stretched momentum.
  3. After the October 29, 2026 report the share price fell 1.41% in the first session; AMZN beat estimates in 6 of the last 8 reports.
Market outlook

AMZN's uptrend depends on the price holding above its 50-day average of $253.95 and its 200-day average of $243.94. A close below the 50-day average would be the first sign of weakness in that trend. If the price pulls back, the first level it would reach is the 20-day EMA at $254.09.

AMZN's next level overhead is the 52-week high of $287.20.

Technical indicators

Momentum and trend for AMZN, from its daily closes.

Technical rating Bullish 3 of 4 signals bullish
  • RSI Neutral
  • SMA cross Bullish
  • Price vs SMA Bullish
  • MACD Bullish
Momentum Neutral
54.214-day RSI
Oversold <30 Neutral Overbought >70
MACD (12, 26) 0.493 Bullish
Trend Golden cross
+2.1%price against the 50-day average
200-day $243.94 50-day $253.95 Price $259.30
Price against the 200-day +6.3% Bullish

As of November 6, 2026, with AMZN at $259.30, its 14-day RSI is 54.2 (neutral territory), its 50-day simple moving average is $253.95 and its 200-day is $243.94.

Calculated by CleaRank on daily closes as of November 6, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26). How we calculate these

What AMZN moves with

Correlation of daily returns over one year: +1 moves in step, 0 has no link, -1 moves the opposite way.

-1 0 +1
S&P 500 (SPY) +0.66 Moderate
Nasdaq 100 (QQQ) +0.65 Moderate
Bitcoin (BTC) +0.26 Weak
Gold (XAU) +0.03 Weak

As of November 6, 2026, AMZN's 1-year correlation of daily returns is +0.66 with S&P 500 (SPY), +0.65 with Nasdaq 100 (QQQ), +0.26 with Bitcoin (BTC) and +0.03 with gold (XAU).

Check any other asset
Try
05

AMZN price target and analyst forecast

The analysts' target range and how their ratings split.

5.0

Analysts checks

2/3
  • Most analysts rate it a buy ›
    57 of 59 analysts rate it a buy or strong buy, 2 a hold and 0 a sell.
  • Median target above the price ›
    The median 12-month target of $330.00 is 27.3% above the price.
  • Buy share not up from three months ago ›
    57 of 59 rate it a buy now, against 61 of 63 three months ago.

AMZN Wall Street View

12-month price targets

Low $230.00 Median $330.00 (+27.3%) High $405.00

Ratings

Buy 57 Hold 2 Sell 0 3 months ago: 61 of 63 buy

Recent rating actions

Recent analyst rating actions on AMZN
Date Firm Action Rating
Nov 3, 2026 Freedom Broker Maintains Buy
Oct 31, 2026 UBS Maintains Buy
Oct 30, 2026 UBS Maintains Buy
Oct 30, 2026 Scotiabank Maintains Sector Outperform
Oct 30, 2026 Telsey Advisory Group Maintains Outperform
Oct 30, 2026 DA Davidson Maintains Neutral

As of November 6, 2026, 59 Wall Street analysts cover AMZN: 57 rate it a buy or strong buy, 2 a hold and 0 a sell or strong sell. Their 12-month price targets range from $230.00 to $405.00. The median AMZN price target is $330.00, 27.3% above the price of $259.30.

Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.

06

AMZN risk and volatility

How much it moves day to day, and how it stacks up against similar assets.

Risk profile

How much AMZN tends to move, against the market and on its own.

Beta
1.50
against the S&P 500; 1 moves with the market
Daily volatility
2.29%
30-day standard deviation
52-week range
$259.30
$196.00 69% of the way up $287.20

Compare AMZN

Put AMZN side by side with other stocks and benchmarks.

07

AMZN price history and drawdowns

AMZN's worst falls and recoveries, what $10,000 became, and which months have been kind to it.

7.0

Track record checks

3/4
  • Typical daily move of 2% or more ›
    A typical daily move is 2.29% (the standard deviation of the last 30 daily returns).
  • Recovered from its worst fall ›
    The worst fall was 54.7%, from July 2021 to December 2022, regained by April 2024.
  • Most 1-year holds ended higher ›
    80% of 1-year holding periods in the last 10 years ended with a gain.
  • Beat the S&P 500 since December 2016 ›
    $10,000 invested in December 2016 is now worth $69,737, against $39,188 in the S&P 500 (SPY).

AMZN Drawdowns & Recovery

Worst fall, last 10 years
-54.7%
July 2021 to December 2022
Recovery
16 months
back at the old peak by April 2024
From the 10-year high
-8.7%
highest close, August 2026
1-year holds that gained
80%
of every 1-year window

As of November 6, 2026, AMZN's worst peak-to-trough fall over the last 10 years was -54.7% (July 2021 to December 2022); it regained that peak by April 2024, 16 months after the low, and 80% of 1-year holding periods ended with a gain.

From weekly closing values. A drawdown is the fall from the highest value reached so far to a later low.

Growth of $10,000

What $10,000 put into AMZN in December 2016 is worth now, against the same amount in the S&P 500.

AMZN today
$69,737
from $10,000 in December 2016
S&P 500 today
$39,188
the same $10,000 in SPY, dividends reinvested
Ahead of the index by
$30,550
1.8x the index result
Total change
+597%
7.0x the starting amount
20182020202220242026
AMZN S&P 500 (SPY)

Against the market: AMZN beat the S&P 500 over this period: $69,737 against $39,188.

A $10,000 investment in AMZN in December 2016 would be worth about $69,737 today, compared with about $39,188 for the same investment in the S&P 500 benchmark with its dividends reinvested.

Seasonal patterns

Which calendar months have been kind to AMZN, and which have not.

Jan8/10 upFeb5/10 upMar5/10 upApr6/10 upMay7/10 upJun8/10 upJul8/10 upAug5/10 upSep1/10 upOct5/10 upNov7/9 upDec5/9 up

Strongest month, January: an average of +7.17%, up in 8 of 10 years.

Weakest month, September: an average of -2.91%, up in 1 of 10 years.

This month, November: has averaged +2.98%, up in 7 of 9 years. Past seasonality does not repeat on schedule.

Across 10 calendar years of history, AMZN's strongest calendar month has been January (average +7.17%, up in 8 of 10 years) and its weakest September (average -2.91%, up in 1 of 10 years).

Average return for each calendar month across 10 calendar years of history, from weekly closing prices.

08

AMZN stock price prediction 2030

Thousands of simulated paths from the price history. A range of outcomes, not a forecast.

Monte Carlo projection

Thousands of simulated paths for $10,000 in AMZN, from its own past volatility. The shaded area holds 80% of them.

Downside, 2030
$6,341
10th percentile
Base case, 2030
$14,834
median path
Upside, 2030
$34,706
90th percentile
20262027202820292030
Upside (90th) Base case (median) Downside (10th) 10th to 90th percentile

CleaRank's 4-year Monte Carlo simulation, based on 10 years of price history, projects that a $10,000 investment in AMZN today could grow to about $14,834 by 2030 in the base case, with a 90th-percentile outcome near $34,706 and a 10th-percentile outcome around $6,341. Projections are statistical simulations, not guarantees.

AMZN Stock Price Prediction 2030: Simulated Scenarios

The same simulation in share prices, year by year.

Price today
$259
Base case, 2030
$385
1.5x over 4 years
Range, 2030
$164 to $900
10th to 90th percentile

CleaRank's simulation projects a price near $385 for AMZN by 2030 in the base case, from $259 today (1.5x over 4 years). The 10th-percentile path ends near $164. These are outcomes of a Monte Carlo simulation run on AMZN's historical return distribution, not price targets, and they assume no dividends are reinvested.

AMZN simulated price paths by year
Year 10th percentile Base case 90th percentile range base today
2027 $187 $286 $438
2028 $173 $316 $576
2029 $167 $349 $728
2030 $164 $385 $900

Method: a lognormal simulation of AMZN's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles. How the simulation works

09

AMZN insider trading

What the people running the company have bought and sold.

AMZN insider trading

Shares the company's directors and officers bought and sold, from their own filings.

Bought
None
no open-market buys
Sold
$6.2B
74 open-market sales
Insiders filing
17
over the last 18 months
Average trade
$83.1M
buys and sales together

Month by month

Open-market purchases above the line, sales below.

Jun '25Sep '25Dec '25Mar '26Jun '26Sep '26Nov '26

Net insider selling: No insider bought AMZN shares on the open market in the last 18 months. Sales are often planned in advance or cover tax on vesting shares, so they say less than purchases would.

As of November 6, 2026, AMZN insiders reported 74 open-market sales worth $6.2B and no open-market purchases over the last 18 months; grants and option exercises are not counted.

Insider transactions in AMZN
Date Insider Type Shares Value
Oct 1, 2026
Douglas J Herrington
Officer
Sell 1.0K $251.5K
Sep 1, 2026
Douglas J Herrington
Officer
Sell 1.0K $254.8K
Aug 26, 2026
Jeffrey P Bezos
Officer and Director
Grant 415.6K -
Aug 24, 2026
David A. Zapolsky
Officer
Sell 15.4K $4.0M
Aug 21, 2026
Andrew R. Jassy
Chief Executive Officer
Sell 20.0K $5.2M
Aug 21, 2026
Matthew S Garman
Officer
Sell 14.5K $3.8M
Aug 21, 2026
Douglas J Herrington
Officer
Sell 6.4K $1.6M
Aug 21, 2026
Brian T. Olsavsky
Chief Financial Officer
Sell 6.2K $1.6M
Aug 21, 2026
Shelley L Reynolds
Officer
Sell 2.3K $606.9K
Aug 21, 2026
Matthew S Garman
Officer
Grant 18.2K -
Page 1 of 12

Source: TwelveData, from SEC Form 4 filings

10

AMZN stock forecast: questions people ask

Answered from the figures on this page, as of November 6, 2026.

AMZN Forecast: Frequently Asked Questions

Is Amazon.com Inc. (AMZN) a buy right now?
At 68/100, AMZN lands in CleaRank's Buy band. The analysts' outlook carries the score: 57 of 59 analysts rate it a buy and the median target is 27.3% above the price. Valuation holds the score back, because the P/S of 3.52 is 85.3% above the sector median. This describes the data on this page and is not a personal recommendation.
How has Amazon.com Inc. (AMZN) performed over the past year?
Over the past year the price rose 6.69%. Over shorter periods it fell 5.53% in three months and fell 0.24% in the past month. It now trades 9.71% below its 52-week high of $287.20.
What are the key price levels for AMZN?
The level directly above the price is the 52-week high of $287.20. Below the price, the first levels a fall would meet are the 20-day EMA at $254.09 and the 50-day SMA at $253.95.
Is AMZN expensive compared with Consumer Cyclical stocks?
AMZN's trailing P/E of 20.96 is 0.8% above the Consumer Cyclical median of 20.8, a level the peer comparison on this page calls broadly in line with peers. The price-to-sales ratio of 3.52 is 85.3% above the sector median of 1.9. These medians are drawn from 70 stocks across the full sector, not just direct rivals.
What do Wall Street analysts think of AMZN?
Among the 59 analysts following AMZN, 57 rate it a buy, 2 a hold, and none a sell. The median 12-month target of $330.00 sits 27.3% above the current price.
How often has AMZN beaten earnings estimates?
In our data, AMZN has beaten the EPS estimate in 6 of the last 8 reports. Even so, the share price fell in the first session after 3 of those 6 beats.
How volatile is AMZN?
AMZN's price moves 2.29% on a typical day, measured as the 30-day standard deviation of daily returns. Its beta against the S&P 500 is 1.50.
Are AMZN insiders buying or selling?
Over the last 18 months, insiders sold $6.2B of stock and made no open-market purchases. Insider sales are often planned ahead or made to cover taxes on vesting shares, which makes them a weaker signal than open-market buying.
What is the 52-week range of AMZN?
Over the past 52 weeks AMZN has moved between $196.00 and $287.20. At $259.30, the stock sits at 69% of that span, 32.30% above the low and 9.71% below the high.
Is AMZN in an uptrend?
Yes. Amazon.com Inc. (AMZN) trades at $259.30, above both its 50- and 200-day moving averages ($253.95 and $243.94). Its 14-day RSI on daily closes is 54.2, in neutral territory.

Disclaimer: CleaRank.com is a financial data and analytics provider, not a registered investment advisor, broker-dealer, or financial regulatory body. The stock analysis and AI-generated signals presented for AMZN are for educational and informational purposes only and do not constitute financial advice, investment recommendations, or an offer to buy or sell any securities. Simulated scenarios and historical performance figures shown are hypothetical and hindsight-based. They do not represent actual trades made by CleaRank or its affiliates. Stock prices can be volatile and are subject to market, economic, and company-specific risks. Market data is provided "as-is" and may be delayed by 15 minutes or more. We do not guarantee the accuracy, completeness, or timeliness of any data. You should never invest money you cannot afford to lose. Past performance does not guarantee future results. Consult a qualified financial advisor before making any investment decisions. Analysis generated on November 8, 2026.