As of August 1, 2026, Amazon.com, Inc. (AMZN) trades at $271.58. CleaRank Financial AI rates it Hold with a fair value of $250.00, 7.9% below the current price. Wall Street's consensus target is $200.00 across 45 analysts. RSI at 64 is in neutral territory, and the price is above its 50-day average of $246.63.

Amazon.com, Inc. (AMZN)

Amazon.com, Inc. NASDAQ

$271.58 36.08 (15.32%)
At close: Jul 31, 4:00 PM EDT
AI Analyst Consensus
Hold
55 / 100

Amazon.com, Inc. (AMZN) is currently trading at $271.60, showing a robust performance relative to its key moving averages. The company operates in the Internet Retail industry within the Consumer Cyclical sector, a space characterized by intense competition from giants like Walmart (WMT) and Target (TGT). Despite a reported revenue growth of 16.6%, the stock's valuation, as indicated by its P/E ratio of 28.44, is on the higher side compared to sector averages. This premium valuation, coupled with substantial insider selling totaling $5.8 billion, presents a notable risk factor that investors must carefully consider.

Technically, AMZN displays strength with its price trading above the 50-day and 200-day SMAs, and its RSI at 64.04 suggests bullish momentum. However, the significant net selling activity from insiders, as highlighted by the heavy insider selling verdict, warrants caution. This divergence between technical strength and insider sentiment creates a complex investment picture, requiring a balanced approach that acknowledges both the company's operational performance and potential valuation concerns.

Price Analysis

Market Metrics

Open
$265.00
Day Range
$262.01 to $273.23
Prev Close
$235.50
Volume
128.88M
52-Week Range
$196.00 to $278.56
Market Cap
$2.92T

Peer Benchmarking

Valuation vs Sector (Consumer Cyclical)

Performance vs XLY

Sector Position Analysis
The stock's valuation metrics position it within the sector's competitive landscape, reflecting its market standing and growth trajectory relative to industry peers.

Financial Performance

Revenue vs. Earnings

Annual
Quarterly

Earnings Reality Check

Analysis: In the last 4 quarters, AMZN beat estimates 1 times. The stock rose 1 times the next day. Price tends to react positively to beats.

AMZN Analysis

Company's Health 4/5
AI Analyst Target -26.36% Downside
Target Price
$200.00
AI Technical Analysis Hold

Amazon's chart indicates a strong bullish trend, with the current price of $271.60 trading comfortably above its 50-day SMA of $246.63 and its 200-day SMA of $235.01. The 20-day EMA also sits below the price, reinforcing the short-term uptrend. The RSI at 64.04 signals bullish momentum, while the Stochastic oscillator nearing overbought territory at 96.49 suggests potential for a short-term pause or pullback. The CCI at 183.87 further confirms strong positive momentum.

Key support levels are now established around the 50-day SMA ($246.63) and potentially the 200-day SMA ($235.01) should a deeper correction occur. Resistance is less defined but previous highs would be the next logical target. The MACD at -0.62 indicates a recent shift towards bearish momentum, though it has not yet crossed below its signal line, suggesting the overall trend remains intact but is showing signs of slowing. Volume analysis would be crucial to confirm the conviction behind recent price action.

ProTips
  • Monitor insider transaction filings closely for any changes in selling patterns or any new buying activity, as this could signal a shift in management sentiment.
  • Given the RSI nearing overbought territory, consider waiting for a technical pullback to a support level like the 50-day SMA ($246.63) for a more favorable entry point.
  • The significant insider selling warrants a more conservative position sizing than might be suggested by the bullish technicals alone.
Key Catalysts
Bearish Heavy Insider Selling Pressure

Insiders have sold over $5.8 billion in stock, indicating a potential lack of confidence in the current valuation or near-term prospects.

Source: Insider Filings
Bullish Strong Technical Momentum

The stock is trading above key moving averages (50-day, 200-day SMA) with bullish RSI readings, suggesting continued upward price action is possible.

Source: Technical Analysis
Bearish Elevated Valuation Metrics

Amazon's P/E ratio of 28.44 is significantly higher than the sector average, making it vulnerable to corrections if growth expectations falter.

Source: Fundamental Analysis
Bullish Robust Revenue Growth

A reported revenue growth of 16.6% demonstrates strong top-line performance, which is a key driver for the company's valuation.

Source: Company Financials
Market Outlook

The base case for Amazon over the next 6-12 months suggests a period of consolidation or moderate downside, driven by the confluence of a premium valuation and significant insider selling pressure. While technicals remain supportive, the $5.8 billion in insider sales cannot be ignored and may cap upside potential. A target price around $200.00, reflecting the median analyst target, seems plausible if these bearish factors weigh on sentiment.

Upside catalysts could emerge from stronger-than-expected earnings reports that significantly beat analyst expectations or a clear strategic shift that alleviates valuation concerns. Conversely, a broader market downturn, increased regulatory scrutiny, or a failure to meet revenue growth targets could exacerbate downside risks, potentially pushing the stock towards its 200-day SMA of $235.01 or lower.

Key Statistics

Market Cap 2.92T
P/E Ratio 28.44
EPS (TTM) 8.36
Dividend Yield 0.00%
52 Week High 278.56
52 Week Low 196.00

Amazon's P/E ratio stands at 28.44, which is elevated compared to the sector average of 22.5, suggesting the stock is trading at a premium. The Earnings Per Share (EPS) is $8.36, and with a market capitalization of over $2.9 trillion, the company's valuation reflects significant growth expectations. While revenue growth at 16.6% is robust, it needs to be sustained to justify the current earnings multiple. The Price-to-Sales (P/S) ratio, though not explicitly provided, would likely also be above the sector average of 3.8, reinforcing the premium valuation narrative.

The company's balance sheet strength and profitability margins are critical for supporting this valuation. While specific margin data is not provided, the P/E ratio implies that investors are pricing in substantial future earnings growth. The substantial insider selling, with over $5.8 billion in dispositions, raises questions about management's near-term confidence in the stock's current valuation, despite the positive revenue trajectory. Investors should monitor profit margins and cash flow generation closely to ensure they align with the high growth expectations embedded in the stock price.

Earnings & Growth Analysis

While specific recent earnings beats or misses are not detailed in the provided data, Amazon's reported revenue growth of 16.6% indicates a strong top-line performance. The EPS of $8.36 contributes to the P/E ratio of 28.44, suggesting that earnings are growing, albeit at a pace that supports a premium valuation. Forward guidance and actual earnings reports will be crucial to validate whether the company can continue to meet the high growth expectations priced into its stock, especially in light of significant insider selling activity.

Key Risks

The primary risk for Amazon currently appears to be its premium valuation, indicated by a P/E ratio significantly above the sector average. This makes the stock susceptible to sharp pullbacks if growth expectations are not met or if broader market sentiment shifts. Additionally, the substantial insider selling, totaling $5.8 billion, signals a potential lack of confidence from those closest to the company regarding its near-term prospects or current valuation, posing a significant bearish risk.

Technical Indicators i

RSI (14) 64.04
MACD -0.62
SMA 50 246.63
SMA 200 235.01
Technical Rating Bullish
RSI
Bullish
SMA Cross
Bullish
Price vs SMA
Bullish
MACD
Bearish
Golden Cross in effect with the 50-day SMA ($246.63) above the 200-day SMA ($235.01), price action is firmly bullish above key moving averages.

Market Correlations

How this stock moves relative to other assets

Based on 1 year of daily price data. Correlations may vary over different time periods.

S&P 500 (SPY) +0.68
Moderate correlation
Nasdaq 100 (QQQ) +0.67
Moderate correlation
Bitcoin (BTC) +0.51
Moderate correlation
Gold (XAU) -0.03
Weak correlation
Check Custom Correlation

Actionable Trade Plans

Specific entry, exit, and risk management levels

Select Your Trade Bias
Risk Tolerance
Conservative 2% Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →

Entry Strategies (click to switch)

CONSERVATIVE
$268.86
Slight discount to current
Wait for small dip
AGGRESSIVE
$271.58
At current price
Enter now if confident

Risk Management

STOP LOSS
$250.04
MAX LOSS
-7.0%
Volatility-Adjusted Stop Loss
Calculated based on RSI (64.0) and current market volatility

Profit Targets (Based on Conservative Entry)

TARGET 1
$276.93
+3% (Conservative)
+2.0% (Aggressive)
TARGET 2
$282.31
+5% (Conservative)
+4.0% (Aggressive)
TARGET 3
$290.37
+8% (Conservative)
+6.9% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
⚠️ High-Volatility Risk Disclaimer
AMZN is classified as a high-volatility asset (Daily Vol: 3.44%). Aggressive price swings can lead to rapid capital loss. Liquidity risks may prevent exiting trades at desired prices. This AI-generated analysis is for educational purposes only and is not financial advice. Generated on August 1, 2026.

Compare Stocks

Compare stocks against top peers and benchmarks.

AMZN
271.58
15.32%
+ Compare

Seasonal Patterns

Historical monthly performance trends

Jan
+7.44%
Feb
-2.43%
Mar
+1.93%
Apr
+6.10%
May
+2.47%
Jun
+2.93%
Jul
+4.27%
Aug
+2.35%
Sep
-2.99%
Oct
-0.87%
Nov
+1.86%
Dec
-1.80%
Based on 3 years of historical monthly returns

Risk & Volatility i

Risk Level Very High
Daily Volatility
3.44%
30-day average
52-Week Range
$196.00 39% from low $278.56
Risk Considerations
Monitor position sizing based on current volatility levels
Consider stop-loss placement beyond recent price range
Diversification helps mitigate single-stock risk exposure

Growth of $10,000

Compare with Another Ticker

Monte Carlo Projection (10yr)

Insider Trading Analysis

Source: SEC Form 4
Bought
None
No open-market buys
Sold
$5.8B
74 Transactions
Insiders
17
Active Traders
$
Avg Transaction
$78.6M
Large trades
Date Insider Type Shares Value

Frequently Asked Questions

Amazon's P/E ratio of 28.44 is above the sector average of 22.5, suggesting a premium valuation. While its 16.6% revenue growth is strong, investors must assess if future earnings can support this multiple, especially considering significant insider selling.
The heavy insider selling verdict, with $5.8 billion in insider sales, indicates a lack of confidence from management regarding the stock's current valuation or near-term prospects. This is a notable bearish signal that contrasts with the stock's bullish technicals.
Technically, Amazon shows strong bullish momentum. The price is above key moving averages (50-day, 200-day, 20-day EMA), and the RSI is at 64.04, indicating a positive trend, though the MACD shows a recent shift towards bearish momentum.
Key support levels for Amazon are identified around its 50-day SMA ($246.63) and potentially the 200-day SMA ($235.01). Resistance levels would be based on previous price highs, which are not explicitly detailed but would represent the next upward target.
Amazon's 16.6% revenue growth is robust and likely outperforms many peers in the Internet Retail sector, though specific comparative data is not provided. This growth is a key driver supporting its premium valuation.
The substantial insider selling is a valid concern that tempers the positive outlook derived from revenue growth. It suggests that insiders may believe the stock is currently overvalued, warranting a cautious approach to fundamental analysis.
Wall Street sentiment towards Amazon is generally positive, with a consensus rating of 'Buy' and a median analyst target price of $200.00, indicating an expected downside from the current price.