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As of October 11, 2026, Amazon.com Inc. (AMZN) trades at $262.43. CleaRank Financial AI rates it Buy with a fair value of $330.00, 25.7% above the current price. Wall Street's consensus target is $330.00 across 59 analysts. RSI at 55 is in neutral territory, and the price is above its 50-day average of $259.10.
Amazon.com Inc. (AMZN)
Amazon.com Inc. NASDAQ
$262.43
8.370 (3.29%)
At close: Oct 9, 4:00 PM EDT
AI Analyst Consensus
79 / 100
Amazon.com Inc. (AMZN) is currently trading at $262.43, above its 50-day and 200-day moving averages ($259.10 and $242.15), indicating positive short-to-medium term momentum. The company's revenue growth is projected at 16.00% for the current year, reaching an estimated $828.4 billion, supported by strong forward estimates for next year as well. Wall Street analysts maintain a strong 'Buy' consensus with a median price target of $330, suggesting a 25.7% upside potential from current levels. Despite the positive outlook from analysts and technical indicators, insider activity reveals significant selling pressure, with over $6.2 billion in sales and no reported purchases. This heavy insider selling is a key risk to monitor, although the company's strong revenue growth and strong analyst backing provide a counterbalancing bullish signal. The company's profit margin stands at 17.44%, with a return on equity of 30.56%, indicating solid profitability and efficient use of shareholder capital.
AMZN Price Analysis
Market Metrics
Open
$256.50
Day Range
$256.00 to $262.80
Prev Close
$254.06
Volume
34.71M
52-Week Range
$196.00 to $287.20
Market Cap
$2.83T
Peer Benchmarking
Valuation vs Sector (Consumer Cyclical)
Performance vs XLY
Sector Position Analysis
Valuation is broadly in line with sector peers (1% difference), suggesting fair market pricing relative to industry standards.
AMZN Financial Performance
Revenue vs. Earnings
Annual
Quarterly
Earnings Reality Check
Analysis: In the last 2 quarters, AMZN beat estimates 0 times. The company has struggled to beat estimates recently.
AMZN Analysis
Company's Health
4/5
12-Month Analyst Target
+25.75% Upside
Median of 59 analysts (12-month)
$330.00
AI Technical Analysis
Volume behavior for Amazon.com Inc. (AMZN) shows a slight decrease, with the latest volume at 34.71 million compared to the average of 35.79 million, a 3% decrease. Momentum has turned for AMZN: the RSI has moved from a previous state to its current reading of 54.61, indicating neutral momentum. The stock is trading above its 50-day SMA of $259.10 and its 200-day SMA of $242.15, suggesting an overall bullish trend. The MACD is currently at 0.375, signaling potential upward movement. Key support levels are indicated by the 50-day and 200-day SMAs, while the current price action suggests the moving averages are acting as support. The RSI at 54.61 is in neutral territory, not indicating overbought or oversold conditions. The stock's technical setup, with prices above key moving averages and a neutral RSI, suggests continued stability with potential for upside if broader market sentiment remains positive.
ProTips
- Monitor insider selling activity closely, as over $6.2 billion in sales have been reported, which could signal management concerns.
- The stock is trading above its 50-day and 200-day moving averages ($259.10 and $242.15), indicating positive technical momentum, but the RSI is neutral at 54.61.
- Consider position sizing carefully given the premium valuation metrics (P/S ratio of 3.63) and the significant insider selling.
Key Catalysts
Bullish
Strong Revenue Growth Projections
Current year revenue is estimated to grow by 16.00% to $828.4 billion, with next year projected at $948.4 billion, indicating sustained demand and expansion.
Source: Wall Street EstimatesBullish
Positive Analyst Consensus and Target Price
With 59 analysts covering the stock, the consensus is 'Buy' with a median price target of $330, representing a 25.7% upside from the current price.
Source: Wall Street SummaryBearish
Heavy Insider Selling Activity
Insiders have sold over $6.2 billion worth of shares, with no reported purchases, indicating potential lack of confidence from management.
Source: Insider TransactionsBearish
Recent Earnings Miss
The company missed EPS estimates for the quarter to June 2026 (-$0.16 actual vs. -$0.14 estimate), raising concerns about near-term profitability.
Source: Earnings ReportMarket Outlook
Amazon.com Inc. (AMZN) is expected to maintain a positive trajectory over the next 6-12 months, driven by strong revenue growth projections and a favorable analyst consensus. The median analyst target price of $330 suggests a potential upside of 25.7% from the current price of $262.43, supported by strong revenue growth estimates of 16.00% for the current year and 14.00% for the next. Potential catalysts for upside include continued market share gains in e-commerce and cloud computing, alongside successful expansion into new ventures. However, significant insider selling and a premium valuation present considerable risks. A failure to meet forward-looking EPS estimates, particularly the projected decrease for next year, or increased competitive pressures could lead to a downward revision of the stock's outlook.
Key Statistics
| Market Cap | 2.83T |
|---|---|
| P/E Ratio | 21.03 |
| EPS (TTM) | 12.43 |
| Dividend Yield | 0.00% |
| 52 Week High | 287.20 |
| 52 Week Low | 196.00 |
Amazon.com Inc. (AMZN) exhibits a P/E ratio of 21.03, which is slightly above the sector average P/E of 20.8, indicating a modest premium valuation relative to its peers. The company's price-to-sales ratio is 3.63, compared to the sector average of 1.9. Amazon's return on equity stands at a strong 30.56%, significantly outperforming the sector average of 12.4%, and its profit margin is a healthy 17.44% against the sector's 12.4% ROE. The debt-to-equity ratio is 0.46, which is higher than the sector average of 0.46, but still within a manageable range. The company's strong profitability metrics, particularly its high return on equity and profit margin, suggest efficient operations and effective capital deployment. While the P/E and P/S ratios indicate a premium valuation, the strong growth prospects and superior operational efficiency, as evidenced by ROE and profit margins, appear to justify this premium. The company's ability to generate substantial revenue growth, projected at 16.00% for the current year, further supports its valuation.
Earnings & Growth Analysis
Amazon.com Inc. (AMZN) reported a mixed earnings performance in its most recent quarters. For the quarter to June 2026, the company posted an EPS of -$0.16, missing the estimate of -$0.14 by 14.29%, leading to a 2.5% price increase. Prior to that, for the quarter to March 2026, EPS was $0.40 against an estimate of $0.42, a miss of 4.76%, with a 1.6% price increase. The company's current year EPS estimate is $12.89, with next year's estimate at $10.53, indicating a projected decrease in EPS for next year.
Key Risks
Significant insider selling totaling over $6.2 billion presents a notable risk for Amazon.com Inc. (AMZN), suggesting potential concerns among management regarding future stock performance. Additionally, the company's price-to-sales ratio of 3.63 is considerably higher than the sector average of 1.9, indicating a potentially stretched valuation that could be vulnerable to market corrections. The recent earnings miss for the quarter to June 2026, where EPS was -$0.16 against an estimate of -$0.14, also highlights potential headwinds in profitability.
Technical Indicators
| RSI (14) | 54.61 |
|---|---|
| MACD | 0.38 |
| SMA 50 | 259.10 |
| SMA 200 | 242.15 |
RSI
Neutral
SMA Cross
Bullish
Price vs SMA
Bullish
MACD
Bullish
Golden Cross in effect with the 50-day SMA ($259.10) above the 200-day SMA ($242.15), price action is firmly bullish above key moving averages.
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY)
+0.67
Moderate correlation
Nasdaq 100 (QQQ)
+0.66
Moderate correlation
Bitcoin (BTC)
+0.39
Weak correlation
Gold (XAU)
-0.02
Weak correlation
Check Custom Correlation
How does any other asset move with AMZN? One year of daily closes, Pearson correlation.
Try
AMZN Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative
2%
Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Long entry pick an entry style
Conservative
$257.18
2% below current price (Pullback entry)
Lower risk, wait for pullback
Aggressive
$262.43
Buy at current price
Higher risk, immediate entry
Risk Management
STOP LOSS
$246.95
MAX LOSS
-4.0%
Volatility-Adjusted Stop Loss
Calculated based on RSI (54.6) and current market volatility
Profit Targets (Based on Conservative Entry)
TARGET 1
$270.04
+5% (Conservative)
+2.9% (Aggressive)
TARGET 2
$282.90
+10% (Conservative)
+7.8% (Aggressive)
TARGET 3
$295.76
+15% (Conservative)
+12.7% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
Calculate Your Trade
Disclaimer
This AI-generated trade plan for AMZN is for educational and informational purposes only and does not constitute financial advice. The analysis is based on historical data patterns and technical indicators which may not predict future results. Stock trading involves risk of loss. Verify all data independently and consult a qualified financial advisor. Generated on October 11, 2026.Growth of $10,000
A $10,000 investment in AMZN in October 2016 would be worth about $63,160 today, compared with about $36,479 for the same investment in the S&P 500 benchmark.
Compare with Another Ticker
Monte Carlo Projection (10yr)
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in AMZN today could grow to about $33,727 by 2036 in the base case, with a bull case near $128,844 and a bear case around $8,829. Projections are statistical simulations, not guarantees.
AMZN Stock Price Prediction: 2030
CleaRank's simulation projects a price near $427 for AMZN by 2030 in the base case, from $262 today (1.6x over 4 years). The downside path ends near $183. These are outcomes of a Monte Carlo simulation run on AMZN's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | Downside (10th pct) | Base case | Upside (90th pct) |
|---|---|---|---|
| 2027 | $194 | $296 | $453 |
| 2028 | $184 | $335 | $609 |
| 2029 | $181 | $378 | $787 |
| 2030 | $183 | $427 | $996 |
| 2031 | $187 | $482 | $1,243 |
| 2032 | $193 | $544 | $1,537 |
| 2033 | $200 | $615 | $1,886 |
| 2034 | $209 | $694 | $2,302 |
| 2035 | $220 | $784 | $2,795 |
| 2036 | $232 | $885 | $3,381 |
Method: 10,000 simulated price paths using AMZN's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice.
People Also Watch
AMZN Insider Trading Analysis
Bought
None
No open-market buys
Sold
$6.2B
74 Transactions
Insiders
17
Active Traders
Avg Transaction
$83.2M
Large trades
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Feb 20, 2024 | BEZOS JEFFREY P
Officer, Director and Beneficial Owner
|
Sell | 14.0M | $2.4B |
| Feb 12, 2024 | BEZOS JEFFREY P
Officer, Director and Beneficial Owner
|
Sell | 12.0M | $2.1B |
| Feb 8, 2024 | BEZOS JEFFREY P
Officer, Director and Beneficial Owner
|
Sell | 12.0M | $2.0B |
| Feb 14, 2024 | BEZOS JEFFREY P
Officer, Director and Beneficial Owner
|
Sell | 12.0M | $2.0B |
| Jul 14, 2025 | BEZOS JEFFREY P
Officer and Director
|
Sell | 6.7M | $1.5B |
| Jul 22, 2025 | BEZOS JEFFREY P
Officer and Director
|
Sell | 6.6M | $1.5B |
| Aug 3, 2020 | BEZOS JEFFREY P
Chief Executive Officer
|
Sell | 454.3K | $1.4B |
| Nov 11, 2024 | BEZOS JEFFREY P
Officer, Director and Beneficial Owner
|
Sell | 6.0M | $1.2B |
| Nov 7, 2024 | BEZOS JEFFREY P
Officer, Director and Beneficial Owner
|
Sell | 6.0M | $1.2B |
| May 7, 2021 | BEZOS JEFFREY P
Chief Executive Officer
|
Sell | 351.9K | $1.2B |
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Frequently Asked Questions
Is Amazon.com Inc. (AMZN) stock a buy right now?
Amazon.com Inc. (AMZN) is currently rated a 'Buy' with a consensus score of 79. The median analyst target price is $330, suggesting a 25.7% upside from the current price of $262.43. Technical indicators show the stock trading above key moving averages, and revenue growth is projected to be strong.
What is Amazon's (AMZN) stock price prediction for 2030?
Based on Monte Carlo simulations, Amazon's (AMZN) stock price projection for 2030 has a base case of $426.78, a downside case of $182.84, and an upside case of $996.20. These figures represent statistical outcomes and are not guaranteed price targets.
What are the key risks facing Amazon.com Inc. (AMZN)?
Key risks for Amazon.com Inc. (AMZN) include significant insider selling totaling over $6.2 billion, a premium valuation with a price-to-sales ratio of 3.63 compared to the sector average of 1.9, and a recent earnings miss for the quarter ending June 2026.
How does Amazon's (AMZN) valuation compare to its sector peers?
Amazon.com Inc. (AMZN) trades at a P/E ratio of 21.03 and a price-to-sales ratio of 3.63, which are slightly above the Consumer Cyclical sector averages of 20.8 and 1.9, respectively. However, its return on equity of 30.56% significantly outperforms the sector average of 12.4%.
What is the Wall Street consensus for Amazon (AMZN) stock?
The Wall Street consensus for Amazon (AMZN) stock is 'Buy', with 15 Strong Buy ratings, 42 Buy ratings, and 2 Hold ratings among 59 analysts. The consensus score is 79 out of 100, and the median price target is $330.
What was Amazon's (AMZN) most recent earnings performance?
In the quarter to June 2026, Amazon (AMZN) reported an EPS of -$0.16, missing the estimate of -$0.14 by 14.29%. The prior quarter, to March 2026, saw an EPS of $0.40 against an estimate of $0.42, a miss of 4.76%.
What are the forward-looking growth estimates for Amazon (AMZN)?
Amazon (AMZN) is projected to achieve 16.00% revenue growth for the current year, reaching $828.4 billion. Next year's revenue is estimated at $948.4 billion, representing a 14.00% growth. Long-term growth estimates (next 5 years) are projected at a compound annual growth rate of 35.6%.