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As of September 23, 2026, Coupang, Inc. (CPNG) trades at $14.61. CleaRank Financial AI rates it Sell with a fair value of $14.61, in line with the current price. Wall Street's consensus target is $24.00 across 18 analysts. RSI at 31 is in neutral territory, and the price is below its 50-day average of $15.86.
Coupang, Inc. (CPNG)
Coupang, Inc. NYSE
$14.61
-0.0100 (-0.07%)
At close: Sep 22, 4:00 PM EDT
AI Analyst Consensus
21 / 100
Coupang, Inc. (CPNG) is currently trading at $14.61, below its 50-day and 200-day moving averages ($15.86 and $18.61), indicating bearish technical momentum. The company has reported negative EPS of -0.43 for the trailing twelve months, with a net profit margin of -2.16%. While the company's price-to-sales ratio of 0.74 is below the sector median of 1.9, its debt-to-equity ratio of 1.89 is significantly higher than the sector average of 1.89. Recent earnings reports have shown mixed results, with the quarter to June 2026 showing a positive EPS surprise of 68.97% but a price drop of -4.65%. Despite a substantial parent company divestiture by SVF INVESTMENTS UK, LTD. The company's revenue growth for the latest reported quarter was 3.9%, with analysts projecting a 5.00% increase for the current quarter and 14.00% for next year. The significant parent divestiture, while not a reflection of management's confidence, contributes to the overall bearish sentiment surrounding the stock. Insiders are net sellers with $8,726.0M in total sales versus $312.7M in total purchases in recent filings. However, 97% of total selling ($1.6B) comes from parent/institutional stake reductions by SVF INVESTMENTS UK, LTD., which represents a corporate restructuring or divestiture, NOT a bearish signal from company management. Actual officer/director selling totals $57.2M.
CPNG Price Analysis
Market Metrics
Open
$14.89
Day Range
$14.52 to $14.96
Prev Close
$14.62
Volume
8.14M
52-Week Range
$14.15 to $34.08
Market Cap
$26.23B
Peer Benchmarking
Valuation vs Sector (Consumer Cyclical)
Performance vs XLY
Sector Position Analysis
Trading at a significant premium to sector peers (+785%), suggesting market expectations for superior growth or market position.
CPNG Financial Performance
Revenue vs. Earnings
Annual
Quarterly
Earnings Reality Check
Analysis: In the last 3 quarters, CPNG beat estimates 1 times. However, the stock fell 1 times the next day. This suggests positive news is often "priced in" or investors are selling the news.
CPNG Analysis
Company's Health
2/5
AI Technical Analysis
Coupang, Inc. (CPNG) is exhibiting bearish technical momentum, trading below its 50-day SMA of $15.86 and its 200-day SMA of $18.61. The Relative Strength Index (RSI) is at 31.46, indicating oversold conditions, and the MACD is negative at -0.47. The stock's current price is also below its 20-day EMA of $15.13. Volume has been below average recently, with 8.14 million shares traded compared to a 30-day average of 16.63 million, suggesting a lack of strong conviction from buyers. Key support levels are not clearly defined due to the limited trading history and current downward trend, while resistance is expected around the moving averages. The overall chart structure points to continued downside pressure in the near term.
ProTips
- Given Coupang's recent earnings beat but stock price decline, consider waiting for confirmation of sustained profitability before initiating or adding to a position.
- The stock's bearish technicals, trading below key moving averages and with a low RSI, suggest caution and a potential for further downside before any significant recovery.
- Monitor future earnings reports closely for signs of improving profit margins and EPS growth, as this will be critical for a bullish thesis.
Key Catalysts
Neutral
Parent Company Divestiture by SVF INVESTMENTS UK, LTD.
SVF INVESTMENTS UK, LTD. has divested approximately $1.6 billion of Coupang stock, representing 96.6% of total insider selling. This is viewed as a corporate restructuring rather than a bearish signal from management.
Source: Insider Trading FilingsBullish
Positive EPS Surprise in Q2 2026
Coupang reported an EPS of -0.09 for the quarter to June 2026, beating the estimate of -0.29 by 68.97%, indicating potential operational improvements.
Source: Earnings ReportBullish
Analyst Upgrades and Positive Price Targets
Several analysts maintain Buy ratings, with a median price target of $24.00, suggesting a potential 64.3% upside from the current stock price.
Source: Analyst RatingsNeutral
Parent Company Stake Reduction
Insiders are net sellers with $174.1M in total purchases vs $1.7B in total sales across 51 transactions. However, 97% of total selling ($1.6B) comes from parent/institutional stake reductions by SVF INVESTMENTS UK, LTD., which represents a corporate restructuring or divestiture, NOT a bearish signal from company management. Actual officer/director selling totals $57.2M.
Source: Insider Trading FilingsBearish
Bearish Technical Momentum
The stock is trading below its 50-day and 200-day moving averages ($15.86 and $18.61), with a low RSI of 31.46, indicating a bearish trend and potential for further price depreciation.
Source: Technical AnalysisMarket Outlook
The base case scenario for Coupang, Inc. (CPNG) over the next 6-12 months anticipates continued pressure on its stock price, given its current bearish technical positioning and ongoing profitability challenges. While analysts project a return to positive EPS in the next fiscal year and continued revenue growth, the path to sustained profitability remains uncertain. The median analyst price target of $24.00 suggests a potential upside of 64.3% from the current price, but this is contingent on successful execution and market recovery. Key catalysts that could alter this outlook include a significant improvement in profit margins, stronger-than-expected revenue growth exceeding current analyst estimates, or positive developments in the broader e-commerce sector. Conversely, a failure to achieve profitability targets, increased competition, or further negative insider sentiment could push the stock lower. The company's substantial debt-to-equity ratio also presents a risk in a rising interest rate environment.
Key Statistics
| Market Cap | 26.23B |
|---|---|
| P/E Ratio | N/A (Negative EPS) |
| EPS (TTM) | -0.4300 |
| Dividend Yield | 0.00% |
| 52 Week High | 34.08 |
| 52 Week Low | 14.15 |
Coupang, Inc. (CPNG) presents a mixed fundamental picture, with a price-to-sales ratio of 0.74 which is below the sector median of 1.9, suggesting it may be undervalued on a sales basis. However, the company is currently loss-making, reporting a negative EPS of -0.43 and a net profit margin of -2.16%. Its return on equity is also negative at -20.00%. The company's debt-to-equity ratio stands at 1.89, which is higher than the sector average of 1.89, indicating a higher reliance on debt financing. While revenue growth was reported at 3.9% for the latest quarter, analysts project a 7.00% increase for the current year and 14.00% for next year, signaling a potential turnaround in top-line performance. The current valuation metrics are overshadowed by the company's profitability challenges.
Earnings & Growth Analysis
Coupang, Inc. (CPNG) most recently reported earnings for the quarter to June 2026, with an actual EPS of -0.09, significantly beating the estimated -0.29 and resulting in a 68.97% surprise. Despite this positive earnings surprise, the stock experienced a price decline of -4.65% on the report date. Prior earnings reports show a pattern of negative EPS surprises, such as the quarter to March 2026 where actual EPS of -0.15 missed estimates of -0.09 by 66.67%. Revenue growth for the latest quarter was 3.9%, with analysts projecting a 5.00% increase for the current quarter.
Key Risks
Coupang, Inc. (CPNG) faces significant risks including its ongoing unprofitability, evidenced by negative EPS and net profit margins. The stock's bearish technical setup, trading below key moving averages with a low RSI, suggests potential for further price declines. Additionally, while a large parent company divestiture dominates insider transactions, the overall net seller position warrants investor vigilance regarding capital allocation and future strategic direction.
Technical Indicators
| RSI (14) | 31.46 |
|---|---|
| MACD | -0.47 |
| SMA 50 | 15.86 |
| SMA 200 | 18.61 |
RSI
Bearish
SMA Cross
Bearish
Price vs SMA
Bearish
MACD
Bearish
Moving averages show a lagging Death Cross (50-day: $15.86, 200-day: $18.61), price is trading below the 50-day SMA.
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY)
+0.41
Moderate correlation
Nasdaq 100 (QQQ)
+0.39
Weak correlation
Bitcoin (BTC)
+0.16
Weak correlation
Gold (XAU)
+0.12
Weak correlation
Check Custom Correlation
How does any other asset move with CPNG? One year of daily closes, Pearson correlation.
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CPNG Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative
2%
Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Short entry pick an entry style
Conservative
$14.90
2% above current price
Lower risk, wait for rally
Aggressive
$14.61
Short at current price
Higher risk, chasing the move
Risk Management
STOP LOSS
$15.58
MAX LOSS
-4.6%
Volatility-Adjusted Stop Loss
Calculated based on RSI (31.5) and current market volatility
Profit Targets (Based on Conservative Entry)
TARGET 1
$14.16
-5% (Conservative)
-3.1% (Aggressive)
TARGET 2
$13.41
-10% (Conservative)
-8.2% (Aggressive)
TARGET 3
$12.67
-15% (Conservative)
-13.3% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
Calculate Your Trade
Disclaimer
This AI-generated trade plan for CPNG is for educational and informational purposes only and does not constitute financial advice. The analysis is based on historical data patterns and technical indicators which may not predict future results. Stock trading involves risk of loss. Verify all data independently and consult a qualified financial advisor. Generated on September 23, 2026.Growth of $10,000
A $10,000 investment in CPNG in March 2021 would be worth about $2,967 today, compared with about $19,652 for the same investment in the S&P 500 benchmark.
Compare with Another Ticker
Monte Carlo Projection (10yr)
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in CPNG today could grow to about $4,269 by 2036 in the base case, with a bull case near $32,388 and a bear case around $563. Projections are statistical simulations, not guarantees.
CPNG Stock Price Prediction: 2030
CleaRank's simulation projects a price near $10.39 for CPNG by 2030 in the base case, from $14.61 today (0.7x over 4 years). The downside path ends near $2.89. These are outcomes of a Monte Carlo simulation run on CPNG's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | Downside (10th pct) | Base case | Upside (90th pct) |
|---|---|---|---|
| 2027 | $7.07 | $13.42 | $25.47 |
| 2028 | $4.98 | $12.32 | $30.50 |
| 2029 | $3.73 | $11.32 | $34.34 |
| 2030 | $2.89 | $10.39 | $37.44 |
| 2031 | $2.28 | $9.55 | $40.00 |
| 2032 | $1.82 | $8.77 | $42.12 |
| 2033 | $1.48 | $8.05 | $43.87 |
| 2034 | $1.21 | $7.39 | $45.30 |
| 2035 | $0.9933 | $6.79 | $46.43 |
| 2036 | $0.8221 | $6.24 | $47.32 |
Method: 10,000 simulated price paths using CPNG's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice.
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CPNG Insider Trading Analysis
Bought
$174.1M
2 Transactions
Sold
$1.7B
22 Transactions
Insiders
14
Active Traders
Avg Transaction
$76.9M
Large trades
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Sep 14, 2021 | SOFTBANK GROUP CAPITAL LTD
Beneficial Owner of more than 10% of a Class of Security
|
Sell | 57.0M | $1.7B |
| Sep 14, 2021 | SVF INVESTMENTS UK, LTD.
Beneficial Owner of more than 10% of a Class of Security
|
Sell | 57.0M | $1.7B |
| Mar 9, 2022 | SVF INVESTMENTS UK, LTD.
Beneficial Owner of more than 10% of a Class of Security
|
Sell | 50.0M | $1.0B |
| Mar 13, 2024 | SVF INVESTMENTS UK, LTD.
Beneficial Owner of more than 10% of a Class of Security
|
Sell | 46.6M | $894.9M |
| May 8, 2025 | SVF INVESTMENTS UK, LTD.
Beneficial Owner of more than 10% of a Class of Security
|
Sell | 30.0M | $772.5M |
| Dec 5, 2022 | SVF INVESTMENTS UK, LTD.
Beneficial Owner of more than 10% of a Class of Security
|
Sell | 35.0M | $647.5M |
| Aug 20, 2025 | SVF INVESTMENTS UK, LTD.
Beneficial Owner of more than 10% of a Class of Security
|
Sell | 20.0M | $560.0M |
| Nov 29, 2023 | SVF INVESTMENTS UK, LTD.
Beneficial Owner of more than 10% of a Class of Security
|
Sell | 30.0M | $461.7M |
| Nov 11, 2024 | KIM BOM SUK
Chief Executive Officer
|
Sell | 15.0M | $344.6M |
| Jun 13, 2025 | SVF INVESTMENTS UK, LTD.
Beneficial Owner of more than 10% of a Class of Security
|
Sell | 10.0M | $282.5M |
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Frequently Asked Questions
What is Coupang's stock price forecast for 2030?
Based on Monte Carlo simulations, Coupang's stock price is projected to be $10.39 in 2030 under base case assumptions, with a downside projection of $2.89 and an upside projection of $37.44. These are statistical outcomes, not guaranteed price targets.
Is Coupang stock a buy right now?
Coupang (CPNG) is currently rated as Sell by our AI consensus, with a consensus score of 21 out of 100. This is driven by bearish technicals and negative profitability, despite a median analyst price target of $24.00, suggesting potential upside.
What are the biggest risks facing Coupang?
The primary risks for Coupang include its persistent unprofitability, evidenced by negative EPS and profit margins, and its bearish technical trend. The significant insider selling, even if dominated by a parent company divestiture, also presents a risk factor.
How does Coupang's profitability compare to its sector?
Coupang's profitability is currently weak, with a negative net profit margin of -2.16% and a negative return on equity of -20.00%. This contrasts sharply with the sector median return on equity of 12.4%.
What is the outlook for Coupang's revenue growth?
Analysts project revenue growth for Coupang to be 5.00% for the current quarter and 14.00% for next year. The company reported 3.9% revenue growth in its most recent quarter.
What is the significance of the recent insider selling at Coupang?
While Coupang exhibits net insider selling, the vast majority of sales ($1.6 billion) stem from a parent company divestiture by SVF INVESTMENTS UK, LTD. This is considered a corporate restructuring rather than a bearish signal from management, though officer/director selling still amounts to $57.2 million.
How does Coupang's valuation compare to industry peers?
Coupang's price-to-sales ratio of 0.74 is below the sector median of 1.9, suggesting a potential valuation discount. However, its debt-to-equity ratio of 1.89 is high relative to the sector average, and its profitability metrics are currently negative.