CleaRank Financial AI • AI-powered analysis using real-time market data from TwelveData
Analysis reviewed by Ryan Brothwell, Financial Journalist. Data refreshed daily. Not financial advice.
Booking Holdings Inc. (BKNG) is currently trading at $160.68, below its 50-day and 200-day moving averages ($184.21 and $180.33), signaling technical weakness. The company's balance sheet shows negative shareholder equity, indicating liabilities exceed assets, which is a significant risk. Despite this, Wall Street maintains a 'Buy' consensus with a median price target of $240, suggesting a potential 49.4% upside. Analysts project revenue growth of approximately 9.00% for the current year and 9.00% for the next year, with EPS estimates of $10.45 for the current year and $12.38 for the next year. However, significant insider selling, totaling $90.9 million across recent filings, presents a considerable bearish signal. This heavy selling pressure from insiders, coupled with the negative shareholder equity, raises concerns about the company's financial health and management's near-term outlook, contrasting with the optimistic analyst targets. The company's profit margin stands at 25.53% and operating margin at 34.41%, but the negative return on equity of -96.88% highlights underlying balance sheet issues.
BKNG at a glance
Booking Holdings Inc. (BKNG): Buy, 74/100 on CleaRank's AI score.
TrendDown: the price is below both its 50- and 200-day moving averages ($184.21 and $180.33).
InsidersInsiders sold $90.9M and made no open-market purchases over the last 18 months.
ValuationP/E of 17.5 against 20.8 for the Consumer Cyclical sector: broadly in line with peers (-16%).
As of October 15, 2026, Booking Holdings Inc. (BKNG) trades at $160.68. Wall Street's consensus target is $240.00 across 37 analysts. The 14-day RSI (daily closes) is 40, showing bearish momentum without being oversold, and the price is below its 50-day simple moving average of $184.21.
Figures as of October 15, 2026.
Only on CleaRank
Figures we compute ourselves from BKNG's own price, earnings and insider-filing history. Tap one to see it in context.
Valuation is broadly in line with sector peers (-16% difference), suggesting fair market pricing relative to industry standards.
BKNG Financial Performance
Revenue vs. Earnings
Annual
Quarterly
BKNG Analysis
Company's Health3/5
12-Month Analyst Target+49.37% above price
Median of 37 analysts (12-month)
$240.00
AI Analyst Consensus ScoreBuy
Booking Holdings Inc. is trading below its 50-day SMA of $184.21 and its 200-day SMA of $180.33, indicating a bearish trend. The 14-day RSI is at 39.77, reflecting bearish momentum. The MACD is at -6.23, also suggesting downward pressure. The current price of $160.68 is also below the 20-day EMA of $163.78, reinforcing the short-term bearish outlook. The current price action suggests a potential test of lower levels. Volume on the latest trading day was 6.72 million, slightly above the average of 6.54 million, indicating moderate trading activity that does not strongly contradict the current trend. The stochastic indicator is at 54.58, suggesting a neutral to slightly bearish position in the short term.
ProTips
Given the stock is trading below key moving averages (50-day and 200-day SMAs), consider waiting for a confirmed technical breakout above resistance levels before initiating new long positions.
Key Catalysts
BearishNegative Shareholder Equity
Booking Holdings Inc. has negative shareholder equity, meaning liabilities exceed assets. This balance sheet weakness poses a substantial risk to the company's financial stability and future operations.
Source: Company Fundamentals
BullishPositive Analyst Consensus and Target Price
The majority of analysts maintain a 'Buy' rating, with a median price target of $240, suggesting a potential 49.4% upside from the current price.
Source: Wall Street Summary
BullishProjected Revenue and EPS Growth
Analysts forecast revenue growth of 9.00% for the current year and EPS growth to $12.38 next year, indicating positive operational momentum.
Source: Wall Street Estimates
Market Outlook
The base case outlook for Booking Holdings Inc. (BKNG) anticipates a potential recovery towards its median analyst target price of $240 over the next 6-12 months, driven by positive analyst sentiment and projected revenue growth. Analysts forecast revenue to increase by 9.00% this year and EPS to reach $12.38 next year, suggesting a path towards improved financial performance. However, significant downside risks remain, primarily stemming from the heavy insider selling and the company's precarious balance sheet, characterized by negative shareholder equity and a significantly negative return on equity. A failure to address these fundamental weaknesses or a continuation of insider divestitures could pressure the stock price below its current technical support levels and the lower end of analyst targets.
Key Statistics
Market Cap
124.51B
P/E Ratio
17.46
EPS (TTM)
9.02
Dividend Yield
N/A
52 Week High
220.81
52 Week Low
150.14
As of October 15, 2026, BKNG trades at $160.68, with a market value of $124.51B and a P/E ratio of 17.46.
Booking Holdings Inc. (BKNG) exhibits a P/E ratio of 17.46, which is lower than the sector median of 20.8, and a Price-to-Sales ratio of 4.32, above the sector median of 1.9. The company's return on equity is a concerning -96.88%, significantly worse than the sector average of 12.4%, driven by negative shareholder equity where liabilities exceed assets. This balance sheet weakness is a notable risk. The negative shareholder equity means the company is not effectively generating returns for its owners. The revenue growth of 8.1% is slightly above the sector median of 7.2%, but the overall fundamental picture is clouded by the precarious balance sheet and significant insider selling.
Earnings & Growth Analysis
Booking Holdings Inc. reported an EPS of $9.02, with a P/E ratio of 17.46. Analyst estimates suggest current year EPS of $10.45 and next year EPS of $12.38, indicating expected earnings growth. Revenue growth is projected at 9.00% for the current year. The company's profit margin is 25.53%, but its return on equity is a negative -96.88%.
Key Risks
The company's balance sheet is also a concern, with negative shareholder equity where liabilities exceed assets, leading to a highly negative return on equity. Also, the stock is trading below its key 50-day and 200-day moving averages, suggesting potential for further price declines.
Technical Indicators i
RSI (14-day)
39.77
MACD (12, 26)
-6.23
SMA (50-day)
184.21
SMA (200-day)
180.33
Technical RatingBearish
RSI
Bearish
SMA Cross
Bullish
Price vs SMA
Bearish
MACD
Bearish
Golden Cross in effect with the 50-day SMA ($184.21) above the 200-day SMA ($180.33), price is trading below the 50-day SMA.
As of October 15, 2026, with BKNG at $160.68, its 14-day RSI is 39.8 (showing bearish momentum without being oversold), its 50-day simple moving average is $184.21 and its 200-day is $180.33.
Calculated by CleaRank on daily closes as of October 15, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26).
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY)+0.45
Moderate correlation
Nasdaq 100 (QQQ)+0.38
Weak correlation
Bitcoin (BTC)+0.12
Weak correlation
Gold (XAU)-0.03
Weak correlation
As of October 15, 2026, BKNG's 1-year correlation of daily returns is +0.45 with S&P 500 (SPY), +0.38 with Nasdaq 100 (QQQ), +0.12 with Bitcoin (BTC) and -0.03 with gold (XAU).
Check Custom Correlation
How does any other asset move with BKNG? One year of daily closes, Pearson correlation.
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BKNG Wall Street View
12-month price targets
Low $180.00Median $240.00 (+49.4%)High $301.00
The price, $160.68, sits below every analyst's target.
Ratings
Buy 30Hold 7Sell 03 months ago: 30 of 38 buy
Recent rating actions
Recent analyst rating actions on BKNG
Date
Firm
Action
Rating
Oct 7, 2026
Wells Fargo
Maintains
Equal-Weight
Sep 30, 2026
Truist Securities
Maintains
Buy
Sep 24, 2026
BTIG
Reiterates
Buy
Sep 16, 2026
Morgan Stanley
Assumes
Overweight
Sep 1, 2026
Rosenblatt
Initiates
Buy
Aug 27, 2026
BTIG
Reiterates
Buy
As of October 15, 2026, 37 Wall Street analysts cover BKNG: 30 rate it a buy or strong buy, 7 a hold and 0 a sell or strong sell. Their 12-month price targets range from $180.00 to $301.00, with a median of $240.00, 49.4% above the price of $160.68.
Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.
BKNG Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative2%Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Long entry pick an entry style
Conservative
$157.47
2% below current price (Pullback entry)
Lower risk, wait for pullback
Aggressive
$160.68
Buy at current price
Higher risk, immediate entry
Risk Management
STOP LOSS
$150.70
MAX LOSS
-4.3%
Volatility-Adjusted Stop Loss
Calculated based on RSI (39.8) and current market volatility
These levels come from BKNG's moving averages and recent volatility, not from a forecast. Educational levels, not financial advice; the full disclaimer is at the foot of the page.
Growth of $10,000
A $10,000 investment in BKNG in October 2016 would be worth about $27,941 today, compared with about $36,237 for the same investment in the S&P 500 benchmark.
Compare with Another Ticker
BKNG Drawdowns & Recovery
Worst fall, last 10 years
-45.7%
May 2018 to March 2020
Recovery
10 months
back at the old peak by January 2021
From the 10-year high
-30.9%
highest close, July 2025
1-year holds that gained
65%
of every 1-year window
As of October 15, 2026, BKNG's worst peak-to-trough fall over the last 10 years was -45.7% (May 2018 to March 2020); it regained that peak by January 2021, 10 months after the low, and 65% of 1-year holding periods ended with a gain.
From weekly closing values. A drawdown is the fall from the highest value reached so far to a later low.
Monte Carlo Projection (10yr)
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in BKNG today could grow to about $21,654 by 2036 in the base case, with a 90th-percentile outcome near $82,305 and a 10th-percentile outcome around $5,697. Projections are statistical simulations, not guarantees.
BKNG Stock Price Prediction: 2030
CleaRank's simulation projects a price near $219 for BKNG by 2030 in the base case, from $161 today (1.4x over 4 years). The 10th-percentile path ends near $94.06. These are outcomes of a Monte Carlo simulation run on BKNG's historical return distribution, not price targets, and they assume no dividends are reinvested.
BKNG simulated price paths by year
Year
10th percentile
Base case
90th percentile
2027
$114
$174
$265
2028
$103
$188
$341
2029
$97.50
$203
$421
2030
$94.06
$219
$509
2031
$91.98
$236
$608
Method: a lognormal simulation of BKNG's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles.
As of October 15, 2026, BKNG insiders reported 42 open-market sales worth $90.9M and no open-market purchases over the last 18 months; grants and option exercises are not counted.
Recent insider transactions in BKNG
Date
Insider
Type
Shares
Value
Sep 15, 2026
PISANO PAULO
Officer
Sell
1.5K
$259.5K
Sep 1, 2026
MYLOD ROBERT J JR
Director
Sell
1.0K
$200.0K
Aug 31, 2026
PISANO PAULO
Officer
Sell
3.0K
$610.4K
Aug 17, 2026
MILLONES PETER J
General Counsel
Sell
50.1K
$10.4M
Aug 17, 2026
WITTMAN VANESSA AMES
Director
Sell
375
$79.1K
Aug 12, 2026
STEENBERGEN EWOUT L
Chief Financial Officer
Sell
20.0K
$4.2M
Aug 5, 2026
MYLOD ROBERT J JR
Director
Sell
1.0K
$206.7K
Jul 29, 2026
MYLOD ROBERT J JR
Director
Sell
5.0K
$1.0M
Jul 28, 2026
WITTMAN VANESSA AMES
Director
Sell
1.1K
$216.0K
May 29, 2026
GRADDICK-WEIR MIRIAN M
Director
Grant
1.6K
-
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Frequently Asked Questions
What is the current technical outlook for Booking Holdings Inc. stock?
The technical outlook for Booking Holdings Inc. is bearish, with the stock trading below its 50-day and 200-day moving averages ($184.21 and $180.33) and exhibiting bearish momentum on the 14-day RSI (39.8).
How does Booking Holdings Inc.'s financial health compare to its sector?
Booking Holdings Inc. shows a negative return on equity of -96.88% and negative shareholder equity, contrasting sharply with the sector median ROE of 12.4%. While its profit margins are strong, the balance sheet weakness is a significant concern compared to peers.
What are the key growth prospects for Booking Holdings Inc.?
Analysts project revenue growth of approximately 9.00% for the current year and 9.00% for the next year, with EPS expected to grow from $10.45 this year to $12.38 next year, indicating positive growth momentum.
What is the consensus rating for Booking Holdings Inc. stock?
The consensus rating for Booking Holdings Inc. stock is 'Buy', with 30 out of 37 analysts recommending either a 'Buy' or 'Strong Buy'.
Are insiders buying or selling BKNG?
Selling, on balance. In the last 18 months, BKNG's officers, directors and large holders reported 42 sales worth $90.9M and 0 open-market purchases worth $0. Grants and option exercises are not counted as buying.
What is the analyst price target for BKNG?
As of October 15, 2026, the 37 Wall Street analysts covering BKNG have 12-month targets from $180.00 to $301.00, with a median of $240.00, 49.4% above the current price of $160.68. 30 rate it a buy or strong buy, 7 a hold and 0 a sell or strong sell. Three months ago 30 of 38 rated it a buy.
What is BKNG's biggest drop in the last 10 years?
Booking Holdings Inc. (BKNG)'s worst peak-to-trough fall over the last 10 years was -45.7%, from May 2018 to March 2020. It regained that peak by January 2021, 10 months after the low. Over the same period, 65% of 1-year holding periods ended with a gain.
What are BKNG's best and worst months?
Over the last 10 years, November has been BKNG's strongest month on average (+5.25%, rising in 6 of 10 years) and September its weakest (-2.58%, rising in 5 of 10 years). Seasonal averages describe the past and do not predict a given year.
How closely does BKNG move with the stock market?
Over the past year BKNG's daily returns were moderately correlated with the S&P 500 (SPY) (+0.45). Nasdaq 100 (QQQ): +0.38; Bitcoin (BTC): +0.12; Gold (XAU): -0.03. A figure near +1 means the two usually move together; near 0 means little relationship.
What would $10,000 invested in BKNG be worth today?
$10,000 put into BKNG in October 2016 would be worth about $27,941 today, against about $36,237 for the same amount in the S&P 500.
