Jump to any asset
849 assets, updated daily
As of September 26, 2026, Booking Holdings Inc. (BKNG) trades at $163.95. CleaRank Financial AI rates it Sell with a fair value of $163.95, in line with the current price. Wall Street's consensus target is $240.00 across 39 analysts. RSI at 22 is in oversold territory, and the price is below its 50-day average of $191.25.
Booking Holdings Inc. (BKNG)
Booking Holdings Inc. NASDAQ
$163.95
6.540 (4.15%)
At close: Sep 25, 4:00 PM EDT
AI Analyst Consensus
21 / 100
Booking Holdings Inc. (BKNG) is currently trading at $163.95, significantly below its 50-day and 200-day moving averages ($191.25 and $183.90), indicating a bearish technical trend. The Relative Strength Index (RSI) is at 21.51, signaling oversold conditions, while MACD also shows negative momentum. Despite a median analyst price target of $240.00, suggesting a 46.4% upside, the overwhelming insider selling activity, totaling $90.9 million in sales with no reported purchases, presents a substantial risk. The company's fundamentals show a negative return on equity of -96.88%, though profit and operating margins remain strong at 25.53% and 34.41% respectively. The debt-to-equity ratio is negligible at -0.02. While recent earnings have shown positive surprises, the heavy insider divestiture and oversold technicals point towards potential downside pressure in the near term.
BKNG Price Analysis
Market Metrics
Open
$158.20
Day Range
$158.20 to $164.59
Prev Close
$157.41
Volume
8.91M
52-Week Range
$150.14 to $225.00
Market Cap
$123.19B
Peer Benchmarking
Valuation vs Sector (Consumer Cyclical)
Performance vs XHB
Sector Position Analysis
Valuation is broadly in line with sector peers (-12% difference), suggesting fair market pricing relative to industry standards.
BKNG Financial Performance
Revenue vs. Earnings
Annual
Quarterly
Earnings Reality Check
Analysis: In the last 4 quarters, BKNG beat estimates 4 times. The stock rose 3 times the next day. Price tends to react positively to beats.
BKNG Analysis
Company's Health
3/5
AI Technical Analysis
Booking Holdings Inc. is trading below its 50-day SMA of $191.25 and its 200-day SMA of $183.90, indicating a bearish trend. The RSI is significantly oversold at 21.51, suggesting potential for a short-term bounce, but the MACD at -9.92 also points to bearish momentum. Volume has been below average recently, with the latest volume at 8.91 million compared to an average of 10.29 million, suggesting a lack of conviction behind current price action. Key support levels are not clearly defined given the current trend, but the oversold RSI could offer a temporary floor. Resistance will likely be encountered at the 50-day and 200-day moving averages. The current price action suggests a continuation of the downward trend unless a significant catalyst emerges to reverse the momentum.
ProTips
- Booking Holdings Inc. exhibits significantly oversold technical conditions (RSI 21.51), suggesting a potential for a short-term bounce, but this should be viewed with caution given the heavy insider selling.
- The stock is trading significantly below its 50-day and 200-day moving averages ($191.25 and $183.90), reinforcing a bearish technical outlook.
- Given the substantial insider selling and negative technicals, consider risk management strategies such as setting stop-loss orders below recent lows or reducing position size.
Key Catalysts
Bearish
Heavy Insider Selling Exceeds $90.9 Million
Insiders have sold over $90.9 million worth of Booking Holdings Inc. stock with no reported purchases, indicating a significant lack of confidence from management and potentially signaling future headwinds.
Source: Insider Trading DataBearish
Oversold Technical Conditions
The Relative Strength Index (RSI) is at 21.51, indicating the stock is significantly oversold and could experience further downward pressure or a short-term reversal.
Source: Technical AnalysisBearish
Trading Below Key Moving Averages
Booking Holdings Inc. is trading below its 50-day SMA ($191.25) and 200-day SMA ($183.90), confirming a bearish trend and suggesting resistance at these levels.
Source: Technical AnalysisBullish
Positive Earnings Surprise Trend
Booking Holdings Inc. has consistently beaten analyst EPS estimates in recent quarters, suggesting operational resilience and effective management of expectations.
Source: Earnings ReportsBullish
High Analyst Price Target Upside
The median analyst price target for Booking Holdings Inc. is $240.00, representing a potential upside of 46.4% from the current price, indicating Wall Street's optimism.
Source: Wall Street AnalystsMarket Outlook
The near-term outlook for Booking Holdings Inc. (BKNG) is cautious to bearish, primarily driven by significant insider selling and negative technical indicators. Despite a median analyst price target of $240.00, suggesting a 46.4% upside, the current price action below key moving averages and an oversold RSI at 21.51 indicate potential for further declines. The heavy insider divestiture of over $90.9 million without corresponding purchases is a strong signal of management's lack of confidence in near-term prospects. Upside potential could materialize if the oversold technical conditions lead to a sustained bounce, or if upcoming earnings reports show continued strength and positive forward guidance that outweighs the insider selling concerns. However, the negative return on equity and the high Price-to-Sales ratio relative to the sector remain fundamental headwinds. Downside risks include a failure to bounce from oversold levels, continued selling pressure from insiders, or a broader market downturn impacting travel stocks.
Key Statistics
| Market Cap | 123.19B |
|---|---|
| P/E Ratio | 18.22 |
| EPS (TTM) | 9.00 |
| Dividend Yield | N/A |
| 52 Week High | 225.00 |
| 52 Week Low | 150.14 |
Booking Holdings Inc. (BKNG) trades at a Price-to-Earnings ratio of 18.22, which is below the sector average of 20.8, but its Price-to-Sales ratio of 4.36 is significantly higher than the sector average of 1.9. The company's return on equity is a concerning -96.88%, indicating profitability challenges relative to shareholder equity, contrasting sharply with the sector average ROE of 12.4%. Profit margin at 25.53% and operating margin at 34.41% are strong, but the negative ROE and high P/S ratio raise valuation concerns. The company's balance sheet appears healthy with a negative debt-to-equity ratio of -0.02, implying minimal leverage. However, the negative ROE coupled with a P/S ratio that is more than double the sector median suggests that the stock may be overvalued relative to its current profitability and asset efficiency, despite the lower P/E ratio.
Earnings & Growth Analysis
Booking Holdings Inc. has demonstrated a pattern of beating analyst EPS estimates in recent quarters, including a 4.53% surprise in the quarter to June 2026 and an 18.18% surprise in the quarter to March 2026. Revenue growth has been reported at 8.1%. Despite these positive earnings beats, the stock price reaction has been mixed, with a notable 6.56% increase following the June 2026 quarter results but a 4.9% decrease after the March 2026 quarter. This suggests that while earnings are meeting or exceeding expectations, other market factors or forward-looking concerns are weighing on the stock.
Key Risks
The most significant risk for Booking Holdings Inc. is the heavy insider selling, with over $90.9 million in sales and no reported purchases, signaling a lack of confidence from management. Additionally, the stock is trading significantly below its key moving averages (50-day and 200-day SMAs) and exhibits significantly oversold technical conditions, indicating strong bearish momentum that could persist. The company's negative return on equity of -96.88% also presents a fundamental risk, suggesting underlying issues with profitability relative to its equity base.
Technical Indicators
| RSI (14) | 21.51 |
|---|---|
| MACD | -9.92 |
| SMA 50 | 191.25 |
| SMA 200 | 183.90 |
RSI
Oversold
SMA Cross
Bullish
Price vs SMA
Bearish
MACD
Bearish
Golden Cross in effect with the 50-day SMA ($191.25) above the 200-day SMA ($183.90), price is trading below the 50-day SMA, RSI at 21.5 suggests oversold conditions; potential bounce setup.
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY)
+0.46
Moderate correlation
Nasdaq 100 (QQQ)
+0.39
Weak correlation
Bitcoin (BTC)
+0.13
Weak correlation
Gold (XAU)
-0.03
Weak correlation
Check Custom Correlation
How does any other asset move with BKNG? One year of daily closes, Pearson correlation.
Try
BKNG Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative
2%
Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Short entry pick an entry style
Conservative
$167.23
2% above current price
Lower risk, wait for rally
Aggressive
$163.95
Short at current price
Higher risk, chasing the move
Risk Management
STOP LOSS
$180.11
MAX LOSS
-7.7%
Volatility-Adjusted Stop Loss
Calculated based on RSI (21.5) and current market volatility
Profit Targets (Based on Conservative Entry)
TARGET 1
$158.87
-5% (Conservative)
-3.1% (Aggressive)
TARGET 2
$150.51
-10% (Conservative)
-8.2% (Aggressive)
TARGET 3
$142.14
-15% (Conservative)
-13.3% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
Calculate Your Trade
Disclaimer
This AI-generated trade plan for BKNG is for educational and informational purposes only and does not constitute financial advice. The analysis is based on historical data patterns and technical indicators which may not predict future results. Stock trading involves risk of loss. Verify all data independently and consult a qualified financial advisor. Generated on September 26, 2026.Growth of $10,000
A $10,000 investment in BKNG in September 2016 would be worth about $28,323 today, compared with about $36,004 for the same investment in the S&P 500 benchmark.
Compare with Another Ticker
Monte Carlo Projection (10yr)
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in BKNG today could grow to about $23,857 by 2036 in the base case, with a bull case near $90,560 and a bear case around $6,285. Projections are statistical simulations, not guarantees.
BKNG Stock Price Prediction: 2030
CleaRank's simulation projects a price near $232 for BKNG by 2030 in the base case, from $164 today (1.4x over 4 years). The downside path ends near $99.85. These are outcomes of a Monte Carlo simulation run on BKNG's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | Downside (10th pct) | Base case | Upside (90th pct) |
|---|---|---|---|
| 2027 | $117 | $179 | $273 |
| 2028 | $107 | $195 | $354 |
| 2029 | $102 | $213 | $442 |
| 2030 | $99.85 | $232 | $540 |
| 2031 | $98.60 | $253 | $650 |
| 2032 | $98.30 | $276 | $776 |
| 2033 | $98.71 | $301 | $920 |
| 2034 | $99.69 | $329 | $1,084 |
| 2035 | $101 | $359 | $1,271 |
| 2036 | $103 | $391 | $1,485 |
Method: 10,000 simulated price paths using BKNG's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice.
People Also Watch
BKNG Insider Trading Analysis
Bought
None
No open-market buys
Sold
$90.9M
42 Transactions
Insiders
19
Active Traders
Avg Transaction
$2.2M
Large trades
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Mar 15, 2024 | FOGEL GLENN D
Chief Executive Officer
|
Sell | 5.8K | $20.1M |
| May 12, 2021 | BOYD JEFFERY H
Director
|
Sell | 9.1K | $20.0M |
| Mar 3, 2021 | BOYD JEFFERY H
Director
|
Sell | 6.9K | $15.8M |
| Mar 15, 2023 | FOGEL GLENN D
Chief Executive Officer
|
Sell | 6.5K | $15.7M |
| Mar 15, 2024 | FOGEL GLENN D
Chief Executive Officer
|
Sell | 4.3K | $14.7M |
| Mar 15, 2022 | MILLONES PETER J
General Counsel
|
Sell | 6.1K | $12.4M |
| Aug 17, 2026 | MILLONES PETER J
General Counsel
|
Sell | 50.1K | $10.4M |
| Mar 15, 2022 | FOGEL GLENN D
Chief Executive Officer
|
Sell | 4.9K | $10.2M |
| May 26, 2026 | MILLONES PETER J
General Counsel
|
Sell | 62.5K | $10.2M |
| Mar 15, 2018 | MILLONES PETER J
General Counsel
|
Sell | 3.6K | $7.9M |
Page 1 of 1
Frequently Asked Questions
Is Booking Holdings Inc. (BKNG) stock a buy right now?
Booking Holdings Inc. is not recommended as a buy at this time. The stock exhibits strong bearish technical signals, including being below key moving averages and significantly oversold RSI, coupled with significant insider selling totaling over $90.9 million. While analysts have a median price target of $240.00, the current technical and insider activity suggests potential downside risk.
What is BKNG's stock price forecast for 2030?
Based on Monte Carlo simulations, Booking Holdings Inc.'s stock price forecast for 2030 shows a base case of $232.14, with a downside projection of $99.85 and an upside projection of $539.70. These figures represent statistical outcomes and are not guaranteed price targets.
How are Booking Holdings Inc.'s recent earnings?
Booking Holdings Inc. has recently shown a pattern of beating analyst EPS estimates, with positive surprises reported in the quarters ending June 2026 and March 2026. However, the stock price reaction to these earnings has been mixed, indicating that other market factors may be influencing investor sentiment more heavily than earnings beats alone.
What are the main risks facing Booking Holdings Inc.?
The primary risks for Booking Holdings Inc. include substantial insider selling exceeding $90.9 million, a significantly oversold technical condition with the stock trading below its 50-day and 200-day moving averages ($191.25 and $183.90), and a negative return on equity of -96.88%, which raises concerns about fundamental profitability.
How does Booking Holdings Inc. compare to sector averages?
Booking Holdings Inc. has a lower P/E ratio (18.22) than the sector average (20.8) but a significantly higher Price-to-Sales ratio (4.36 vs 1.9). Its return on equity is a substantial negative (-96.88%), contrasting sharply with the sector average of 12.4%.
What is the Wall Street consensus for BKNG stock?
The Wall Street consensus for Booking Holdings Inc. is 'Buy', with a score of 74 out of 100, based on 39 analysts. The median price target is $240.00, indicating a potential upside of 46.4% from the current price.
What is the outlook for Booking Holdings Inc. based on technicals?
The technical outlook for Booking Holdings Inc. is bearish. The stock is trading below its key moving averages, the RSI is significantly oversold, and MACD indicates negative momentum. While oversold conditions might suggest a short-term bounce, the overall trend points to further downside risk unless significant buying pressure emerges.