Ulta Beauty Inc. (ULTA)

Ulta Beauty Inc. NASDAQ

$494.87 -5.900 (-1.18%)
At close: Jun 2, 4:00 PM EDT
AI Analyst Consensus
Hold
55 / 100

Ulta Beauty Inc. (ULTA) is currently trading at $494.87, below its key moving averages, signaling potential short-term weakness. The company operates within the Specialty Retail industry, a segment of the Consumer Cyclical sector. Despite a robust revenue growth of 11.8%, recent technical indicators, including a MACD of -8.44 and an RSI of 45.71, suggest a neutral to bearish momentum.

Insider activity indicates a net seller position, with total sell value ($840.96K) significantly outweighing total buy value ($499.53K). This, combined with the stock trading below its 50-day and 200-day SMAs, points to cautious sentiment among management. While the company's revenue growth is a positive fundamental, the current technical and insider signals warrant a neutral stance pending a clearer trend development.

Price Analysis

Market Metrics

Open
$500.05
Day Range
$492.34 $502.70
Prev Close
$500.77

Peer Benchmarking

Valuation vs Sector (Consumer Cyclical)

Performance vs XLY

Sector Position Analysis
The stock's valuation metrics position it within the sector's competitive landscape, reflecting its market standing and growth trajectory relative to industry peers.

ULTA Analysis

Company's Health 3/5
AI Analyst Target +3.00% Upside
Target Price
$509.72
AI Technical Analysis Hold

Ulta Beauty Inc. is exhibiting bearish technical signals, trading below its 20-day EMA ($509.95), 50-day SMA ($524.26), and 200-day SMA ($567.00). The MACD is negative at -8.44, and the RSI is at 45.71, indicating neutral momentum but leaning towards weakness. The Stochastic indicator at 44.60 and CCI at -26.53 further reinforce a lack of strong bullish conviction.

The current price action suggests that the moving averages are acting as resistance. A sustained move above the 20-day EMA would be the first sign of a potential trend reversal. Until then, the path of least resistance appears to be sideways to down, with immediate support levels to be determined by price action following any potential declines.

ProTips
  • Monitor Ulta Beauty Inc.'s ability to break above its 50-day SMA ($524.26) as a key indicator for potential trend reversal.
  • Given the neutral RSI (45.71), consider waiting for stronger momentum signals before initiating new positions.
  • The insider selling trend warrants close observation; a reversal to net buying activity could signal increased management confidence.
Key Catalysts
Bearish Insider Net Selling Activity

Insiders have sold $840.96K versus purchased $499.53K, resulting in a net seller position and a moderate insider selling verdict, indicating potential caution among management.

Source: Insider Transactions
Bearish Trading Below Key Moving Averages

The stock is trading below its 20-day EMA ($509.95), 50-day SMA ($524.26), and 200-day SMA ($567.00), suggesting resistance at these levels and potential for further downside.

Source: Technical Analysis
Bullish Strong Revenue Growth

Ulta Beauty Inc. continues to demonstrate robust top-line performance with 11.8% revenue growth, indicating sustained demand and market relevance.

Source: Company Financials
Neutral Neutral RSI Momentum

The RSI at 45.71 suggests a neutral momentum, indicating neither significant overbought nor oversold conditions, implying a lack of strong directional conviction.

Source: Technical Analysis
Market Outlook

The outlook for Ulta Beauty Inc. is cautiously neutral in the near term, primarily due to prevailing bearish technical indicators and insider selling. The stock's position below key moving averages suggests that any upward momentum may face resistance. A sustained move below its 50-day SMA (4.26) would be required to signal a potential shift towards a more bullish trend.

The company's strong revenue growth of 11.8% provides a fundamental floor, but the current market sentiment, influenced by technicals and insider actions, tempers immediate upside potential. Catalysts such as positive earnings surprises, significant new product launches, or a clear shift in insider sentiment could alter this outlook, while increased competition or a broader market downturn could exacerbate current bearish pressures.

Key Statistics

Market Cap 21.64B
P/E Ratio 19.30
EPS (TTM) 25.64
Dividend Yield 0.00%
52 Week High 714.97
52 Week Low 452.00

Ulta Beauty Inc. presents a mixed fundamental picture. With a P/E ratio of 19.30 and EPS of $25.64, the valuation appears reasonable relative to its earnings power, though it is below the sector average P/E of 25.5. The company's revenue growth of 11.8% is a strong indicator of demand and market penetration within the specialty retail space.

However, the lack of explicit net profit margin data prevents a full assessment of profitability efficiency. The market capitalization of $21.64 billion indicates a large-cap company. While revenue growth is positive, the current technical and insider selling signals suggest that the market may be anticipating slower future growth or facing competitive pressures not immediately apparent in the top-line figures.

Earnings & Growth Analysis

Ulta Beauty Inc. has demonstrated a solid revenue growth of 11.8%, indicating continued customer engagement and market demand for its products. While specific recent EPS figures and earnings beats/misses are not detailed in the provided data, the positive revenue trajectory suggests underlying business strength.

The company's ability to maintain this revenue growth in the current market environment is a key indicator of its operational effectiveness. Further analysis of net profit margins and forward guidance would provide a more comprehensive view of its earnings potential and future financial health.

Key Risks

The primary risks for Ulta Beauty Inc. include bearish technical indicators, with the stock trading below key moving averages, suggesting potential near-term price depreciation. Additionally, insider selling activity, with a net seller position, raises concerns about management's short-term outlook for the stock.

Competitive pressures within the specialty retail sector and potential shifts in consumer spending habits also pose risks. A lack of clear bullish catalysts and the current neutral RSI status indicate a need for caution until a more defined upward trend emerges.

Technical Indicators i

RSI (14) 45.71
MACD -8.44
SMA 50 524.26
SMA 200 567.00
Technical Rating Bearish
RSI
Neutral
SMA Cross
Bearish
Price vs SMA
Bearish
MACD
Bearish
Moving averages show a lagging Death Cross (50-day: $524.26, 200-day: $567.00), price is trading below the 50-day SMA.

Actionable Trade Plans

Specific entry, exit, and risk management levels

Select Your Trade Bias
Risk Tolerance
Conservative 2% Aggressive
Portfolio Value
$
Position Size: $200 - $300

Entry Strategies (click to switch)

CONSERVATIVE
$524.26
Above 50 SMA resistance (Breakout entry)
Lower risk, wait for pullback
AGGRESSIVE
$494.87
At or near current price
Higher risk, immediate entry

Risk Management

STOP LOSS
$507.71
MAX LOSS
-3.2%
Volatility-Adjusted Stop Loss
Calculated based on RSI (45.7) and current market volatility

Profit Targets (Based on Conservative Entry)

TARGET 1
$550.47
+5%
TARGET 2
$576.69
+10%
TARGET 3
$602.90
+15%
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
ℹ️ Disclaimer
This AI-generated trade plan for ULTA is for educational and informational purposes only and does not constitute financial advice. The analysis is based on historical data patterns and technical indicators which may not predict future results. Stock trading involves risk of loss. Verify all data independently and consult a qualified financial advisor. Generated on June 3, 2026.

Growth of $10,000

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Monte Carlo Projection (10yr)

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Compare stocks against top peers and benchmarks.

ULTA
494.87
-1.18%
+ Compare

Risk & Volatility i

Risk Level
Daily Volatility
1.73%
30-day average
Risk Considerations
Monitor position sizing
Set appropriate stop-loss
Diversify holdings

Market Correlations

How this stock moves relative to other assets

Based on 1 year of daily price data. Correlations may vary over different time periods.

Check Custom Correlation

Risk & Volatility i

Risk Level Moderate
Daily Volatility
1.73%
30-day average
52-Week Range
$452.00 16% from low $714.97
Risk Considerations
Monitor position sizing based on current volatility levels
Consider stop-loss placement beyond recent price range
Diversification helps mitigate single-stock risk exposure

Insider Trading Analysis

Source: SEC Form 4
Bought
$499.5K
1 Transactions
Sold
$841.0K
3 Transactions
Insiders
16
Active Traders
$
Avg Transaction
$335.1K
Moderate size
Date Insider Type Shares Value

Frequently Asked Questions

Ulta Beauty Inc. is trading below its 50-day ($524.26) and 200-day ($567.00) SMAs due to bearish technical indicators, including a negative MACD and neutral RSI, suggesting a lack of strong buying momentum.
Insider activity shows a net seller position, with $840.96K in sales versus $499.53K in purchases. This suggests a degree of caution or a lack of strong conviction from management regarding the stock's immediate prospects.
Ulta Beauty Inc. reported a strong revenue growth of 11.8%, which is slightly above the sector average revenue growth of 10.0%, indicating healthy top-line performance.
The current momentum for Ulta Beauty Inc. is neutral to bearish, as indicated by an RSI at 45.7, a negative MACD (-8.44), and the stock trading below its 20-day EMA.
Ulta Beauty Inc.'s P/E ratio of 19.30 is below the sector average of 25.5, suggesting it may be reasonably valued or potentially undervalued relative to its peers, assuming similar growth prospects.
Key risks include bearish technical signals, insider selling, and potential competitive pressures within the specialty retail sector, which could impact future performance and stock price.
A moderate insider selling from insider activity suggests that while not a strong sell, the recent transactions indicate a cautious sentiment among insiders, warranting attention from investors.