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As of September 11, 2026, The Hershey Company (HSY) trades at $173.38. CleaRank Financial AI rates it Hold with a fair value of $200.00, 15.4% above the current price. Wall Street's consensus target is $200.00 across 23 analysts. RSI at 26 is in oversold territory, and the price is below its 50-day average of $178.44.
The Hershey Company (HSY)
The Hershey Company NYSE
$173.38
-0.9600 (-0.55%)
At close: Sep 11, 4:00 PM EDT
AI Analyst Consensus
59 / 100
The Hershey Company (HSY) is currently trading at $173.38, below its 50-day and 200-day moving averages ($178.44 and $192.24), signaling a bearish technical trend. The company's valuation, with a P/E ratio of 23.82, is in line with the Consumer Defensive sector median of 24.2, suggesting fair pricing. However, significant insider selling, totaling $246.6 million against $445.4 thousand in purchases, coupled with a bearish RSI of 26.17, points to potential downside. Insiders are net sellers with $1,244.2M in total sales versus $445K in total purchases in recent filings. However, 89% of total selling ($219M) comes from parent/institutional stake reductions by HERSHEY TRUST CO, which represents a corporate restructuring or divestiture, NOT a bearish signal from company management. Actual officer/director selling totals $27.6M.
HSY Price Analysis
Market Metrics
Open
$175.40
Day Range
$172.93 to $175.40
Prev Close
$174.34
Volume
41.0K
52-Week Range
$161.43 to $239.48
Market Cap
$34.84B
Peer Benchmarking
Valuation vs Sector (Consumer Defensive)
Performance vs VDC
Sector Position Analysis
Valuation is broadly in line with sector peers (-2% difference), suggesting fair market pricing relative to industry standards.
HSY Financial Performance
Revenue vs. Earnings
Annual
Quarterly
Earnings Reality Check
Analysis: In the last 4 quarters, HSY beat estimates 3 times. However, the stock fell 2 times the next day. This suggests positive news is often "priced in" or investors are selling the news.
HSY Analysis
Company's Health
3/5
12-Month Analyst Target
+15.35% Upside
Median of 23 analysts (12-month)
$200.00
AI Technical Analysis
The Hershey Company (HSY) is trading below its 50-day and 200-day moving averages ($178.44 and $192.24), indicating a bearish trend. The Relative Strength Index (RSI) is at 26.17, signaling oversold conditions, which could precede a bounce, but the overall momentum remains weak with a MACD of -2.18. The current price of $173.38 is below the 50-day SMA of $178.44 and the 200-day SMA of $192.24, suggesting these averages are acting as resistance. Volume has been significantly below average recently, with the latest volume at 4,103 compared to a daily average of 1,190,093, indicating a lack of conviction from traders. Key support levels are not clearly defined by recent price action, but the oversold RSI suggests a potential short-term reversal could occur if buying pressure emerges. However, the persistent bearish technicals and lack of strong upward momentum suggest the stock may continue to drift lower in the near term.
ProTips
- Monitor the completion of the institutional divestitures by Hershey Trust Co and Milton Hershey School Trust, as this corporate restructuring is a key factor influencing HSY's stock performance.
- Given the oversold RSI, traders may look for a short-term bounce, but the overall bearish technical trend and significant insider selling suggest caution for longer-term investors.
- With a P/E ratio in line with sector averages and modest revenue growth, consider the risk-reward profile carefully before initiating new positions, especially given the current analyst consensus is 'Hold'.
Key Catalysts
Neutral
Hershey Trust Co and Milton Hershey School Trust Stake Reduction
The Hershey Trust Co and Milton Hershey School Trust are reducing their stakes, accounting for $219 million of total insider sales. This is identified as a corporate restructuring, not a bearish signal from management.
Source: Insider FilingsNeutral
Parent Company Stake Reduction
Insiders are NET SELLERS with $445.4K in total purchases vs $246.6M in total sales across 177 transactions. However, 89% of total selling ($219M) comes from parent/institutional stake reductions by HERSHEY TRUST CO, which represents a corporate restructuring or divestiture, NOT a bearish signal from company management. Actual officer/director selling totals $27.6M.
Source: Insider FilingsBearish
Bearish Technical Indicators
The stock is trading below its 50-day and 200-day moving averages ($178.44 and $192.24), with an oversold RSI of 26.17, indicating weak momentum and potential for further downside.
Source: Technical AnalysisNeutral
Fair Valuation Relative to Sector
HSY's P/E ratio of 23.82 is in line with the Consumer Defensive sector median of 24.2, suggesting the current stock price is not significantly overvalued or undervalued.
Source: Fundamental AnalysisMarket Outlook
The base case for The Hershey Company (HSY) over the next 6-12 months suggests a period of consolidation or modest decline, given the current bearish technicals and significant insider selling. The stock is trading below key moving averages, and the oversold RSI indicates potential for a short-term bounce, but the lack of strong buying conviction and the substantial officer selling temper optimism. The median analyst price target of $200 implies limited upside from the current price of $173.38. Upside potential could emerge if the company demonstrates stronger-than-expected revenue growth or if the large institutional divestitures are completed without negatively impacting operational performance. Conversely, a failure to break above the 50-day moving average, continued bearish momentum, or any unexpected negative news regarding consumer demand for confectionery products could push the stock towards its lower support levels. The significant selling pressure from institutional entities, while framed as restructuring, warrants close monitoring for any signs of underlying business weakness.
Key Statistics
| Market Cap | 34.84B |
|---|---|
| P/E Ratio | 23.82 |
| EPS (TTM) | 7.32 |
| Dividend Yield | 3.30% |
| 52 Week High | 239.48 |
| 52 Week Low | 161.43 |
The Hershey Company (HSY) exhibits a P/E ratio of 23.82, which is closely aligned with the sector median of 24.2 for Consumer Defensive stocks, suggesting its valuation is fair in the current market. The company's revenue growth of 6.6% outpaces the sector average of 5.3%, indicating a competitive advantage in expanding its top line. However, the EPS of $7.32, while positive, needs to be viewed in the context of recent earnings performance and forward guidance. While the company's revenue growth is a positive indicator, the significant insider selling and the current technical weakness raise questions about future performance. The balance sheet strength and profitability margins would typically be key considerations, but are not detailed. The fair valuation, combined with solid revenue growth, provides a baseline, but the prevailing bearish sentiment and insider activity temper the fundamental outlook.
Earnings & Growth Analysis
The Hershey Company (HSY) most recently reported an EPS of $1.90 on July 30, 2026, significantly beating the estimate of $1.43 by 32.87%, though the stock saw a minor decline of 1.23%. Prior to this, the company missed its EPS estimate in the second quarter of 2026, reporting -$0.16 against an estimate of -$0.14, with a price increase of 1.38%. The company has shown a mixed pattern of earnings beats and misses over the last four reported quarters, with two significant beats and one miss, alongside a smaller beat in February 2026. Despite the recent strong beat, the stock's reaction was negative, suggesting that market sentiment may be more influenced by broader technicals and insider activity than by individual earnings reports. The forward revenue estimates indicate modest growth of around 2-5% for the upcoming quarters and the next year, which aligns with the company's historical performance but does not suggest a significant acceleration.
Key Risks
The Hershey Company (HSY) faces significant downside risk due to its bearish technical indicators, including trading below key moving averages and an oversold RSI, suggesting potential for further price declines. Substantial insider selling, particularly from officers and directors totaling $27.6 million, indicates a lack of confidence from management, despite the large divestiture by institutional holders. Also, the stock's current price of $173.38 is well below the median analyst price target of $200, implying a considerable downside if targets are not met.
Technical Indicators
| RSI (14) | 26.17 |
|---|---|
| MACD | -2.18 |
| SMA 50 | 178.44 |
| SMA 200 | 192.24 |
RSI
Oversold
SMA Cross
Bearish
Price vs SMA
Bearish
MACD
Bearish
Moving averages show a lagging Death Cross (50-day: $178.44, 200-day: $192.24), price is trading below the 50-day SMA, RSI at 26.2 suggests oversold conditions; potential bounce setup.
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY)
+0.01
Weak correlation
Nasdaq 100 (QQQ)
-0.10
Weak correlation
Bitcoin (BTC)
-0.03
Weak correlation
Gold (XAU)
+0.06
Weak correlation
Check Custom Correlation
Calculating correlation...
HSY Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative
2%
Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Entry Strategies (click to switch)
CONSERVATIVE
$171.65
Slight discount to current
Wait for small dip
AGGRESSIVE
$173.38
At current price
Enter now if confident
Risk Management
STOP LOSS
$165.98
MAX LOSS
-3.3%
Volatility-Adjusted Stop Loss
Calculated based on RSI (26.2) and current market volatility
Profit Targets (Based on Conservative Entry)
TARGET 1
$176.80
+3% (Conservative)
+2.0% (Aggressive)
TARGET 2
$180.23
+5% (Conservative)
+4.0% (Aggressive)
TARGET 3
$185.38
+8% (Conservative)
+6.9% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
Calculate Your Trade
Disclaimer
This AI-generated trade plan for HSY is for educational and informational purposes only and does not constitute financial advice. The analysis is based on historical data patterns and technical indicators which may not predict future results. Stock trading involves risk of loss. Verify all data independently and consult a qualified financial advisor. Generated on September 11, 2026.Growth of $10,000
A $10,000 investment in HSY in September 2016 would be worth about $17,885 today, compared with about $35,030 for the same investment in the S&P 500 benchmark.
Compare with Another Ticker
Monte Carlo Projection (10yr)
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in HSY today could grow to about $18,862 by 2036 in the base case, with a bull case near $47,940 and a bear case around $7,421. Projections are statistical simulations, not guarantees.
HSY Stock Price Prediction: 2030
CleaRank's simulation projects a price near $223 for HSY by 2030 in the base case, from $173 today (1.3x over 4 years). The downside path ends near $124. These are outcomes of a Monte Carlo simulation run on HSY's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | Downside (10th pct) | Base case | Upside (90th pct) |
|---|---|---|---|
| 2027 | $138 | $185 | $248 |
| 2028 | $130 | $197 | $299 |
| 2029 | $126 | $210 | $350 |
| 2030 | $124 | $223 | $403 |
| 2031 | $123 | $238 | $461 |
| 2032 | $123 | $254 | $523 |
| 2033 | $124 | $270 | $590 |
| 2034 | $125 | $288 | $663 |
| 2035 | $127 | $307 | $744 |
| 2036 | $129 | $327 | $831 |
Method: 10,000 simulated price paths using HSY's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice.
People Also Watch
HSY Insider Trading Analysis
Bought
$445.4K
3 Transactions
Sold
$246.6M
83 Transactions
Insiders
34
Active Traders
Avg Transaction
$2.9M
Large trades
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Feb 15, 2023 | MILTON HERSHEY SCHOOL TRUST
Trustee
|
Sell | 1.0M | $239.9M |
| Feb 14, 2022 | MILTON HERSHEY SCHOOL TRUST
Trustee
|
Sell | 1.0M | $203.4M |
| Jun 30, 2022 | MILTON HERSHEY SCHOOL TRUST
Trustee
|
Sell | 556.9K | $121.0M |
| Jun 28, 2022 | MILTON HERSHEY SCHOOL TRUST
Trustee
|
Sell | 399.9K | $88.2M |
| Jun 15, 2023 | HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
|
Sell | 149.7K | $39.0M |
| Jul 28, 2022 | HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
|
Sell | 167.1K | $37.2M |
| Jun 20, 2023 | HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
|
Sell | 141.3K | $36.9M |
| Jul 5, 2022 | MILTON HERSHEY SCHOOL TRUST
Trustee
|
Sell | 157.6K | $34.5M |
| Jul 12, 2022 | MILTON HERSHEY SCHOOL TRUST
Trustee
|
Sell | 115.4K | $25.6M |
| Jul 7, 2022 | HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
|
Sell | 114.5K | $25.3M |
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Frequently Asked Questions
Is The Hershey Company (HSY) stock a buy right now?
The Hershey Company (HSY) is currently rated a Hold by Wall Street analysts. While its valuation is fair and revenue growth is solid, bearish technicals and significant insider selling present headwinds. The median analyst price target is $200, suggesting limited upside from the current price of $173.38.
What is HSY's stock forecast for 2030?
Based on Monte Carlo simulations, The Hershey Company's (HSY) stock forecast for 2030 shows a base case price of $223.48, with a downside projection of $123.88 and an upside projection of $403.13. These figures represent statistical outcomes, not guaranteed price targets.
What are the biggest risks facing The Hershey Company?
The primary risks for The Hershey Company (HSY) include bearish technical indicators, such as trading below key moving averages and an oversold RSI, which could lead to further price declines. Significant insider selling by officers and directors also signals potential concerns about future performance.
How does The Hershey Company's valuation compare to its peers?
The Hershey Company (HSY) has a P/E ratio of 23.82, which is closely aligned with the median P/E ratio of 24.2 for its peers in the Consumer Defensive sector. This suggests that HSY is trading at a fair valuation relative to the industry.
What is the recent earnings performance of HSY?
The Hershey Company (HSY) recently reported an EPS of $1.90 on July 30, 2026, beating estimates by 32.87%, although the stock price declined slightly. The company has shown a mixed pattern of earnings beats and misses in recent quarters.
What is the outlook for The Hershey Company's revenue growth?
Forward revenue estimates for The Hershey Company (HSY) project modest growth, with the current quarter and next quarter expected to see around 2.00% year-over-year growth. The current year is estimated to grow by 5.00%, and next year by 3.00%, indicating a steady but not accelerated growth trajectory.
Are insiders buying or selling The Hershey Company stock?
Insiders are net sellers of The Hershey Company (HSY) stock, with total sales of $246.6 million compared to $445.4 thousand in purchases. However, the majority of the selling ($219 million) comes from institutional stake reductions by entities like Hershey Trust Co, indicating corporate restructuring rather than management concern.