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Stock·NYSE·Consumer Defensive

British American Tobacco (BTI)

$60.10 0.62 (1.04%)
Latest Price
Buy
71 / 100
CleaRank Financial AI scorei
Market cap
$129.20B
P/E
15.41
Dividend yield
5.42%
Street target
$71.50median of 7 analysts
52-week range
$50.84 $67.30
01

BTI stock forecast today

Where BTI stands today, and what CleaRank Financial AI makes of it.

BTI at a glance

British American Tobacco (BTI): Buy, 71/100 on CleaRank's AI score.

  • Trend Up: the price is above both its 50- and 200-day moving averages ($56.14 and $59.06).
  • Valuation P/E of 15.4 against 24.2 for the Consumer Defensive sector: a discount to peers (-36%).

Figures as of October 26, 2026.

CleaRank Financial AI

British American Tobacco (BTI) earns a CleaRank rating of Buy and a model score of 71/100.

Analysts lift that score the most: 6 of 7 rate the stock a buy and the median target is 19.0% above the price. Revenue growth pulls it down the most, with revenue up 1.40%, 3.9 percentage points slower than the sector median. The trend is up, with the price 7.05% above its 50-day average of $56.14 and 1.77% above its 200-day average of $59.06. Across the last year, the price climbed 15.42%.

Only on CleaRank

Figures we compute ourselves from BTI's own price, earnings and insider-filing history. Tap one to see it in context.

02

BTI stock price and trading

The chart, today's range and how far the price has moved over each period.

2.0

Trend checks

3/4
  • Price above its 50-day average ›
    The price of $60.10 is 7.0% above the 50-day simple moving average of $56.14.
  • Price above its 200-day average ›
    The price is 1.8% above the 200-day simple moving average of $59.06.
  • 50-day average above the 200-day ›
    The 50-day average ($56.14) is 4.9% below the 200-day average ($59.06), the arrangement of a falling longer-term trend.
  • In the upper half of its 52-week range ›
    The price sits at 56% of its 52-week range, between $50.84 and $67.30.

BTI share price

Pick a period: each tab shows how far BTI has moved over it, to the last close.

Nov '25Jan '26Mar '26Jun '26Aug '26Oct '26
Start $52.07 Oct 24, 2025
Latest close $60.10 Oct 26, 2026
High $66.70 May 14, 2026
Low $51.19 Oct 31, 2025

Today's trading

Where BTI sits inside today's range and its 52-week range.

Day range 2.04% wide
$60.10
$59.37 $60.58
52-week range 56% of the way up
$60.10
$50.84 $67.30
Open
$59.38
Previous close
$59.48
Volume
6.35M
3% below average
Market cap
$129.20B
03

BTI fundamentals and valuation

Valuation against the sector, and the revenue and earnings behind it.

3.0

Valuation and quality checks

3/4
  • P/E below the sector median ›
    The trailing P/E of 15.41 is 36.3% below the Consumer Defensive median of 24.2.
  • P/S below the sector median ›
    The price-to-sales ratio of 3.75 is 70.4% above the sector median of 2.2.
  • Profitable over the last 12 months ›
    Net income over the last 12 months was $8.5B on revenue of $34.5B, a net margin of 24.6%.
  • Pays a dividend ›
    The trailing dividend yield is 5.42%, or $3.25 a share a year.

Key statistics

The headline figures for BTI.

Market Cap
129.20B
P/E Ratio
15.41
EPS (TTM)
$3.90
Dividend Yield
5.42%
52 Week High
67.30
52 Week Low
50.84

As of October 26, 2026, BTI trades at $60.10, with a market value of $129.20B, a P/E ratio of 15.41 and a dividend yield of 5.42%.

What the numbers say

CleaRank Financial AI's reading of BTI's valuation, growth and risks.

Valuation

British American Tobacco (BTI) has a trailing P/E of 15.41, which is 37.0% below the Consumer Defensive median of 24.2. The peer comparison on this page places that in the category of a discount to peers. On a sales basis, the P/S of 3.75 stands 70.5% above the sector median of 2.2. Trailing earnings come to $3.90 per share.

Revenue rose 1.40% in the most recent available quarter, year on year, lagging the 5.3% Consumer Defensive median by 3.9 percentage points. Margins are solid, with a net margin of 24.6% and an operating margin of 34.91%. Return on equity is 13.42%, which is below the sector median of 19.7%. Debt-to-equity stands at 0.72, and the trailing dividend yield is 5.42%, equal to $3.25 a share each year.

Earnings & Growth

For this fiscal year, analysts expect earnings of $4.75 per share on average, a decline of 1.0%. For next year, their average estimate is $5.22, which points to growth of 9.8%.

Key risks

BTI's price typically moves 1.46% in a day, based on the 30-day standard deviation of its daily returns. Its beta against the S&P 500 is 0.10.

BTI against the Consumer Defensive sector

How BTI compares with the median Consumer Defensive stock CleaRank tracks.

P/E ratio 36% below the median
BTI
15.4x
Sector median
24.2x
P/S ratio 70% above the median
BTI
3.7x
Sector median
2.2x
Revenue growth, year on year 3.9 points below the median
BTI
1.4%
Sector median
5.3%
Return on equity 6.3 points below the median
BTI
13.4%
Sector median
19.7%

Price to earnings vs sector: BTI trades at a notable discount to sector peers (-36%), which may indicate undervaluation or specific company headwinds.

Return vs SPY: Since May 14, 2025, BTI has gained 48.2% against a gain of 30.3% for SPY.

Performance against SPY

BTI and the S&P 500 (SPY) over the same days.

Jun '25Sep '25Dec '25Apr '26Jul '26Oct '26
BTI SPY

Revenue and earnings

How much BTI sells, and how much of it becomes profit.

Revenue, 12 months
$34.5B
Net income, 12 months
$8.5B
Net margin
24.6%
Revenue growth
+1.4%
latest quarter, year on year
FY202127% marginFY202225% marginFY2023-52% marginFY202412% marginFY202530% margin
Revenue Net income

Revenue growth: Revenue fell 1.0% in FY2025 to £25.6B, from £25.9B a year earlier.

Profit margin: The net margin was 30.3% in FY2025, up from 12.3% the year before.

Profitable: BTI earned £7.8B in FY2025.

04

BTI AI analysis and technical indicators

CleaRank's score and reasoning, the indicators behind it, and what the price moves with.

4.0

Momentum checks

3/3
  • RSI not overbought or oversold ›
    The 14-day RSI is 64.6, showing bullish momentum without being overbought.
  • RSI above 50 ›
    An RSI of 64.6 is above the 50 midpoint, so buyers have had the upper hand over the last 14 days.
  • MACD line above zero ›
    The MACD line is positive, so the 12-day average is above the 26-day average.

CleaRank Financial AI analysis of BTI

The score, the reasoning behind it, and what could move the price next.

Company's health
3/5
12-month analyst target
$71.50
+18.97% above price · median of 7 analysts
AI analyst consensus
71/100
Buy
What the AI sees

BTI is in an uptrend. The stock is priced at $60.10, which places it 7.05% above its 50-day average of $56.14 and 1.77% above its 200-day average of $59.06. The 50-day average is still 4.93% below the 200-day, a sign that the recovery has yet to climb back to the longer-run averages. Within its 52-week range, running from $50.84 to $67.30, the price sits at 56%.

On momentum, the 14-day RSI reads 64.6, in the bullish zone, below the overbought line, with the MACD line positive. The short and long run point different ways: the price rose 8.04% over the past month, fell 1.18% over the past three months and rose 15.42% over the past year.

ProTips
  1. Keep an eye on the two closest levels: the 52-week high at $67.30 overhead and the 200-day SMA at $59.06 underneath.
  2. The 14-day RSI stands at 64.6, within the bullish zone, and the MACD line is positive. Readings above 70 or below 30 would signal stretched momentum.
Market outlook

BTI sits above its 50-day and 200-day moving averages ($56.14 and $59.06), and that is why the trend reads as up. A drop through the 200-day would be the first warning sign. The nearest level below the price is the 200-day SMA, at $59.06.

Overhead, the nearest level is the 52-week high at $67.30. The RSI is in the bullish band, a reading that backs the present direction while stopping short of being stretched.

Technical indicators

Momentum and trend for BTI, from its daily closes.

Technical rating Bullish 3 of 4 signals bullish
  • RSI Bullish
  • SMA cross Bearish
  • Price vs SMA Bullish
  • MACD Bullish
Momentum Bullish
64.614-day RSI
Oversold <30 Neutral Overbought >70
MACD (12, 26) 1.15 Bullish
Trend Death cross
+7.0%price against the 50-day average
200-day $59.06 50-day $56.14 Price $60.10
Price against the 200-day +1.8% Bullish

As of October 26, 2026, with BTI at $60.10, its 14-day RSI is 64.6 (showing bullish momentum without being overbought), its 50-day simple moving average is $56.14 and its 200-day is $59.06.

Calculated by CleaRank on daily closes as of October 26, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26). How we calculate these

What BTI moves with

Correlation of daily returns over one year: +1 moves in step, 0 has no link, -1 moves the opposite way.

-1 0 +1
S&P 500 (SPY) +0.05 Weak
Nasdaq 100 (QQQ) -0.05 Weak
Bitcoin (BTC) +0.07 Weak
Gold (XAU) +0.03 Weak

As of October 26, 2026, BTI's 1-year correlation of daily returns is +0.05 with S&P 500 (SPY), -0.05 with Nasdaq 100 (QQQ), +0.07 with Bitcoin (BTC) and +0.03 with gold (XAU).

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05

BTI price target and analyst forecast

The analysts' target range and how their ratings split.

5.0

Analysts checks

2/3
  • Most analysts rate it a buy ›
    6 of 7 analysts rate it a buy or strong buy, 1 a hold and 0 a sell.
  • Median target above the price ›
    The median 12-month target of $71.50 is 19.0% above the price.
  • More buy ratings than three months ago ›
    6 of 7 rate it a buy now, against 6 of 7 three months ago.

BTI Wall Street View

12-month price targets

Low $63.00 Median $71.50 (+19.0%) High $75.00

The price, $60.10, sits below every analyst's target.

Ratings

Buy 6 Hold 1 Sell 0 3 months ago: 6 of 7 buy

As of October 26, 2026, 7 Wall Street analysts cover BTI: 6 rate it a buy or strong buy, 1 a hold and 0 a sell or strong sell. Their 12-month price targets range from $63.00 to $75.00. The median BTI price target is $71.50, 19.0% above the price of $60.10.

Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.

06

BTI trade plan: entry, stop loss and targets

Entry, stop and target levels from the moving averages and recent volatility. Educational, not advice.

BTI trade plan

Entry, stop and target levels, sized to your account. Change the bias or the risk and every level updates.

Your bias
Risk per trade 1%
Conservative Aggressive
Portfolio value
$
Position size: Enter portfolio size →

Long entry pick an entry style

Conservative
$58.90
2% below current price (Pullback entry)
Lower risk, wait for pullback
Aggressive
$60.10
Entry at current price
Higher risk, immediate entry

Risk management

Stop loss
$57.10
Max loss
-3.1%
Volatility-adjusted stop Set from the RSI (64.6) and recent volatility.

Profit targets (Based on Conservative Entry)

Target 1
$61.84
+5% (Conservative) +2.9% (Aggressive)
Target 2
$64.79
+10% (Conservative) +7.8% (Aggressive)
Target 3
$67.73
+15% (Conservative) +12.7% (Aggressive)

These levels come from BTI's moving averages and recent volatility, not from a forecast. Educational levels, not financial advice; the full disclaimer is at the foot of the page.

Risk profile

How much BTI tends to move, against the market and on its own.

Beta
0.10
against the S&P 500; 1 moves with the market
Daily volatility
1.46%
30-day standard deviation
52-week range
$60.10
$50.84 56% of the way up $67.30

Compare BTI

Put BTI side by side with other stocks and benchmarks.

07

BTI price history and drawdowns

BTI's worst falls and recoveries, what $10,000 became, and which months have been kind to it.

7.0

Track record checks

3/4
  • Average daily move under 2% ›
    The price has moved 1.46% on an average day (30-day standard deviation of daily returns).
  • Recovered from its worst fall ›
    The worst fall was 53.5%, from June 2017 to December 2018, regained by April 2025.
  • Most 1-year holds ended higher ›
    61% of 1-year holding periods in the last 10 years ended with a gain.
  • Beat the S&P 500 since the chart begins ›
    $10,000 invested in October 2016 is now worth $20,848, against $42,015 in the S&P 500 (SPY).

BTI Drawdowns & Recovery

Worst fall, last 10 years
-53.5%
June 2017 to December 2018
Recovery
76 months
back at the old peak by April 2025
From the 10-year high
-9.9%
highest close, May 2026
1-year holds that gained
61%
of every 1-year window

As of October 26, 2026, BTI's worst peak-to-trough fall over the last 10 years with dividends reinvested was -53.5% (June 2017 to December 2018); it regained that peak by April 2025, 76 months after the low, and 61% of 1-year holding periods ended with a gain.

From weekly closing values with dividends reinvested. A drawdown is the fall from the highest value reached so far to a later low.

Growth of $10,000

What $10,000 put into BTI in October 2016 is worth now, against the same amount in the S&P 500.

BTI today
$20,848
from $10,000 in October 2016, dividends reinvested
S&P 500 today
$42,015
the same $10,000 in SPY
Behind the index by
$21,167
0.5x the index result
Total change
+108%
2.1x the starting amount
20182020202220242026
BTI S&P 500 (SPY)

Against the market: BTI trailed the S&P 500 over this period: $20,848 against $42,015.

A $10,000 investment in BTI in October 2016 would be worth about $20,848 today with dividends reinvested, compared with about $42,015 for the same investment in the S&P 500 benchmark (also with dividends reinvested).

Seasonal patterns

Which calendar months have been kind to BTI, and which have not.

Jan8/10 upFeb7/10 upMar5/10 upApr4/10 upMay7/10 upJun5/10 upJul6/10 upAug3/10 upSep3/10 upOct3/9 upNov6/10 upDec7/10 up

Strongest month, January: an average of +4.18%, up in 8 of 10 years.

Weakest month, August: an average of -2.71%, up in 3 of 10 years.

This month, October: has averaged -1.43%, up in 3 of 9 years. Past seasonality does not repeat on schedule.

Over the last 10 years, BTI's strongest calendar month has been January (average +4.18%, up in 8 of 10 years) and its weakest August (average -2.71%, up in 3 of 10 years).

Average return for each calendar month over the last 10 years, from weekly closing prices with dividends included.

08

BTI stock price prediction 2030

Thousands of simulated paths from the price history. A range of outcomes, not a forecast.

Monte Carlo projection

Thousands of simulated paths for $10,000 in BTI, from its own past volatility. The shaded area holds 80% of them.

Downside, 2030
$6,114
10th percentile
Base case, 2030
$11,482
median path
Upside, 2030
$21,566
90th percentile
20262027202820292030
Upside (90th) Base case (median) Downside (10th) 10th to 90th percentile

CleaRank's 4-year Monte Carlo simulation, based on 10 years of price history, projects that a $10,000 investment in BTI today could grow to about $11,482 by 2030 in the base case, with a 90th-percentile outcome near $21,566 and a 10th-percentile outcome around $6,114. The simulation models price only; at today's 5.42% yield, dividends would add to these figures. Projections are statistical simulations, not guarantees.

BTI Stock Price Prediction 2030: Simulated Scenarios

The same simulation in share prices, year by year.

Price today
$60.10
Base case, 2030
$69.01
1.1x over 4 years
Range, 2030
$36.74 to $130
10th to 90th percentile

CleaRank's simulation projects a price near $69.01 for BTI by 2030 in the base case, from $60.10 today (1.1x over 4 years). The 10th-percentile path ends near $36.74. These are outcomes of a Monte Carlo simulation run on BTI's historical return distribution, not price targets, and they assume no dividends are reinvested.

BTI simulated price paths by year
Year 10th percentile Base case 90th percentile range base today
2027 $45.40 $62.21 $85.26
2028 $41.24 $64.40 $101
2029 $38.62 $66.67 $115
2030 $36.74 $69.01 $130

Method: a lognormal simulation of BTI's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles. How the simulation works

09

BTI insider trading

What the people running the company have bought and sold.

BTI insider trading

Shares the company's directors and officers bought and sold, from their own filings.

Bought
None
no open-market buys
Sold
None
no open-market sells
Insiders filing
4
over the last 18 months
Average trade
N/A
buys and sales together

Insider trading: No insider bought BTI shares on the open market in the last 18 months.

Insider transactions in BTI
Date Insider Type Shares Value
Feb 11, 2026
Anand (Kandy)
Other 0 -
Feb 11, 2026
Jobin (Luc)
Other 0 -
Feb 11, 2026
Kessler (Murray S)
Other 0 -
Feb 11, 2026
Thomas (Darrell)
Other 0 -
Dec 31, 2025
Anand (Kandy)
Other 0 -
Dec 31, 2025
Jobin (Luc)
Other 0 -
Dec 31, 2025
Kessler (Murray S)
Other 0 -
Dec 31, 2025
Thomas (Darrell)
Other 0 -

Source: TwelveData, from reported insider filings

10

BTI stock forecast: questions people ask

Answered from the figures on this page, as of October 26, 2026.

BTI Forecast: Frequently Asked Questions

Is British American Tobacco (BTI) a buy right now?
CleaRank rates BTI Buy, on a model score of 71/100. Most of the lift comes from the analysts' outlook, as 6 of 7 analysts rate it a buy and the median target is 19.0% above the price. The biggest drag is revenue growth: revenue grew 1.40%, 3.9 percentage points slower than the sector median. This describes the data on this page and is not a personal recommendation.
How has British American Tobacco (BTI) performed over the past year?
The price rose 15.42% over the past year. Across shorter spans, it dropped 1.18% over three months but gained 8.04% in the last month. Currently it sits 10.70% under its 52-week high of $67.30.
What are the key price levels for BTI?
The nearest level above the price is the 52-week high at $67.30. Below the price, the 200-day SMA sits at $59.06, followed by the 20-day EMA at $57.52.
Is BTI expensive compared with Consumer Defensive stocks?
BTI's trailing P/E of 15.41 sits 37.0% below the Consumer Defensive median of 24.2, a gap the peer comparison on this page labels a discount to peers. Its price-to-sales ratio of 3.75 is 70.5% above the sector median of 2.2. Those medians are drawn from 23 stocks across the entire sector, not just direct rivals.
Does BTI pay a dividend?
Yes. The trailing dividend yield is 5.42%, which works out to $3.25 a share a year. Since yield is the dividend divided by the price, it moves whenever either of those changes.
What do Wall Street analysts think of BTI?
Of the 7 analysts covering BTI, 6 rate it buy, 1 hold and 0 sell. Their median 12-month target is $71.50, 19.0% above the current price.
How volatile is BTI?
On an average day BTI's price moves 1.46%, the 30-day standard deviation of its daily returns. Against the S&P 500, its beta is 0.10.
What is the 52-week range of BTI?
Over the past 52 weeks, BTI has moved between $50.84 and $67.30. At $60.10, the stock is at 56% of that span, 18.21% above the low and 10.70% below the high.
Is BTI in an uptrend?
Yes. British American Tobacco (BTI) trades at $60.10, above both its 50- and 200-day moving averages ($56.14 and $59.06). Its 14-day RSI on daily closes is 64.6, showing bullish momentum without being overbought.
What is BTI's biggest drop in the last 10 years?
British American Tobacco (BTI)'s worst peak-to-trough fall over the last 10 years was -53.5%, from June 2017 to December 2018 (with dividends reinvested). It regained that peak by April 2025, 76 months after the low. Over the same period, 61% of 1-year holding periods ended with a gain.

Disclaimer: CleaRank.com is a financial data and analytics provider, not a registered investment advisor, broker-dealer, or financial regulatory body. The stock analysis, trade plans, and AI-generated signals presented for BTI are for educational and informational purposes only and do not constitute financial advice, investment recommendations, or an offer to buy or sell any securities. All trade setups and performance metrics shown are hypothetical, hindsight-based, and simulated. They do not represent actual trades made by CleaRank or its affiliates. Stock prices can be volatile and are subject to market, economic, and company-specific risks. Market data is provided "as-is" and may be delayed by 15 minutes or more. We do not guarantee the accuracy, completeness, or timeliness of any data. You should never invest money you cannot afford to lose. Past performance does not guarantee future results. Consult a qualified financial advisor before making any investment decisions. Analysis generated on October 27, 2026.

Disclaimer:

Engaging in financial markets carries significant risk of total capital loss. Markets are volatile, unpredictable, and past success does not guarantee future results. Never invest funds you cannot afford to lose. CleaRank does not offer financial, investment, or advisory services. We provide no recommendations, endorsements, or guarantees regarding market outcomes. You alone are responsible for your decisions.

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