TradeTrade
Jump to any asset 844 assets, updated daily

Stock·NYSE·Consumer Defensive

e.l.f. Beauty, Inc. (ELF)

$113.54 -2.570 (-2.21%)
At close: Oct 16, 4:00 PM EDT
Buy
71 / 100
CleaRank AI scorei
Market cap
$6.70B
P/E
110.34
Dividend yield
0.00%
Street target
$112.00median of 18 analysts
52-week range
$48.82 $137.52
01

The short version

Where ELF stands today, in four lines, and what CleaRank Financial AI makes of it.

ELF at a glance

e.l.f. Beauty, Inc. (ELF): Buy, 71/100 on CleaRank's AI score.

  • Trend Up: the price is above both its 50- and 200-day moving averages ($101.76 and $79.74).
  • Insiders Insiders sold $104.2M and bought $465K over the last 18 months.
  • Valuation P/E of 110.3 against 24.2 for the Consumer Defensive sector: a premium to peers (+356%).

Figures as of October 17, 2026.

CleaRank Financial AI

CleaRank rates e.l.f.

Beauty, Inc. (ELF) Buy, with a model score of 71/100. The trend lifts the score most: the price is 42.38% above its 200-day average and 11.57% above its 50-day average, and the 50-day average is 27.62% above the 200-day. Valuation holds it back most: the P/E of 110.34 is 355.9% above the sector median (a premium to peers) and the P/S of 3.62 is 64.5% above the sector median. The 50-day average stands at $101.76 and the 200-day at $79.74. Over the past year the price fell 16.42%.

Only on CleaRank

Figures we compute ourselves from ELF's own price, earnings and insider-filing history. Tap one to see it in context.

02

Price and trading

The chart, today's range and how far the price has moved over each period.

2.0

Trend checks

4/4
  • Price above its 50-day average ›
    The price of $113.54 is 11.6% above the 50-day simple moving average of $101.76.
  • Price above its 200-day average ›
    The price is 42.4% above the 200-day simple moving average of $79.74.
  • 50-day average above the 200-day ›
    The 50-day average ($101.76) is 27.6% above the 200-day average ($79.74), the arrangement of a rising longer-term trend.
  • In the upper half of its 52-week range ›
    The price sits at 73% of its 52-week range, between $48.82 and $137.52.

ELF share price

Pick a period: each tab shows how far ELF has moved over it, to the last close.

Nov '25Jan '26Mar '26Jun '26Aug '26Oct '26
Start $135.85 Oct 16, 2025
Latest close $113.54 Oct 16, 2026
High $136.92 Oct 17, 2025
Low $49.57 Jun 5, 2026

Today's trading

Where ELF sits inside today's range and its 52-week range.

Day range 5.99% wide
$113.54
$111.61 $118.29
52-week range 73% of the way up
$113.54
$48.82 $137.52
Open
$116.25
Previous close
$116.11
Volume
1.62M
30% above average
Market cap
$6.70B
03

Fundamentals

Valuation against the sector, and the revenue and earnings behind it.

3.0

Valuation and quality checks

1/3
  • P/E below the sector median ›
    The trailing P/E of 110.34 is 355.9% above the Consumer Defensive median of 24.2.
  • P/S below the sector median ›
    The price-to-sales ratio of 3.62 is 64.6% above the sector median of 2.2.
  • Profitable over the last 12 months ›
    Net income over the last 12 months was $59.6M on revenue of $1.8B, a net margin of 3.4%.

Key statistics

The headline figures for ELF.

Market Cap
6.70B
P/E Ratio
110.34
EPS (TTM)
0.9800
Dividend Yield
0.00%
52 Week High
137.52
52 Week Low
48.82

As of October 17, 2026, ELF trades at $113.54, with a market value of $6.70B and a P/E ratio of 110.34.

What the numbers say

CleaRank Financial AI's reading of ELF's valuation, growth and risks.

Valuation

e.l.f. Beauty, Inc. (ELF) trades at a trailing P/E of 110.34, 355.9% above the Consumer Defensive median of 24.2, which the peer comparison on this page rates as a premium to peers. Measured against sales, the P/S of 3.62 is 64.5% above the sector median of 2.2. ELF has a market value of $6.7B.

Revenue grew 35.50% over the latest year, which is 30.2 percentage points ahead of the 5.3% median for Consumer Defensive. Profitability shows a net margin of 3.38% and an operating margin of 14.32%, with a return on equity of 6.04%, below the sector median of 19.7%. It also reports debt-to-equity of 0.80.

Key risks

Day-to-day volatility is the first thing to plan around: ELF has moved 2.60% on an average session. Valuation leaves less margin for error: the P/E of 110.34 is 355.9% above the sector median, a premium to peers. The price is 17.44% below its 52-week high of $137.52. Over the last 18 months, insider sales totalled $104.2M against $465K of purchases; planned sales and tax sales on vesting shares make selling a weaker signal than buying.

ELF against the Consumer Defensive sector

How ELF compares with the median Consumer Defensive stock CleaRank tracks.

P/E ratio 356% above the median
ELF
110x
Sector median
24.2x
P/S ratio 65% above the median
ELF
3.6x
Sector median
2.2x
Revenue growth, year on year 30.2 points above the median
ELF
35.5%
Sector median
5.3%
Return on equity 13.7 points below the median
ELF
6.0%
Sector median
19.7%

Price to earnings vs sector: ELF trades at a significant premium to sector peers (+356%), suggesting market expectations for superior growth or market position.

Return vs SPY: Since May 6, 2025, ELF has gained 67.7% against a gain of 36.6% for SPY.

Performance against SPY

ELF and the Consumer Defensive sector fund over the same days.

Jun '25Sep '25Dec '25Apr '26Jul '26Oct '26
ELF SPY

Revenue and earnings

How much ELF sells, and how much of it becomes profit.

Revenue, 12 months
$1.8B
Net income, 12 months
$59.6M
Net margin
3.4%
Revenue growth
+35.5%
latest quarter, year on year
FY20226% marginFY202311% marginFY202412% marginFY20259% marginFY20262% margin
Revenue Net income

Revenue growth: Revenue grew 24.6% in FY2026 to $1.6B, from $1.3B a year earlier.

Profit margin: The net margin was 1.6% in FY2026, down from 8.5% the year before.

Profitable: ELF earned $26.3M in FY2026.

04

AI analysis and technicals

CleaRank's score and reasoning, the indicators behind it, and what the price moves with.

4.0

Momentum checks

3/3
  • RSI not overbought or oversold ›
    The 14-day RSI is 66.5, showing bullish momentum without being overbought.
  • RSI above 50 ›
    An RSI of 66.5 is above the 50 midpoint, so buyers have had the upper hand over the last 14 days.
  • MACD line above zero ›
    The MACD line is positive, so the 12-day average is above the 26-day average.

CleaRank AI analysis of ELF

The score, the reasoning behind it, and what could move the price next.

Company's health
3/5
12-month analyst target
$112.00
-1.36% below price · median of 18 analysts
AI analyst consensus
71/100
Buy
What the AI sees

e.l.f. Beauty, Inc. (ELF) is in an uptrend: at $113.54, it trades 11.57% above its 50-day average of $101.76 and 42.38% above its 200-day average of $79.74. At 73% of its 52-week range, the price is 17.44% below the 52-week high of $137.52. The 50-day average runs 27.62% above the 200-day average, so the shorter trend is leading the longer one.

Recent gains sit against a weaker longer record: the price rose 21.55% over the past month, rose 54.08% over the past three months and fell 16.42% over the past year. On momentum, the 14-day RSI reads 66.5, in the bullish zone, below the overbought line, with the MACD line positive. The price fell 2.21% in the last session on volume 30.2% above its average.

Catalysts
Rewards
  • Rating reaffirmed ›

    Baird kept its Outperform rating on October 7, 2026.

    Source: Analyst action, Baird, October 7, 2026
Risks

No risks flagged.

ProTips
  1. Keep an eye on the two closest levels: the 52-week high at $137.52, which sits above the price, and the 20-day EMA at $106.06, which sits below it.
  2. The 14-day RSI reads 66.5, inside the bullish zone, and the MACD line is positive. Readings above 70 or below 30 signal stretched momentum.
Market outlook

ELF trades above its 50-day and 200-day moving averages ($101.76 and $79.74), which is what makes the trend up; losing the 50-day would be the first warning. The nearest level under the price is the 20-day EMA at $106.06.

The 52-week high at $137.52 is the next level overhead. The RSI sits in the bullish band, which supports the current direction and sits close to the overbought line.

Technical indicators

Momentum and trend for ELF, from its daily closes.

Technical rating Bullish 4 of 4 signals bullish
  • RSI Bullish
  • SMA cross Bullish
  • Price vs SMA Bullish
  • MACD Bullish
Momentum Bullish
66.514-day RSI
Oversold <30 Neutral Overbought >70
MACD (12, 26) 3.56 Bullish
Trend Golden cross
+11.6%price against the 50-day average
200-day $79.74 50-day $101.76 Price $113.54
Price against the 200-day +42.4% Bullish

As of October 17, 2026, with ELF at $113.54, its 14-day RSI is 66.5 (showing bullish momentum without being overbought), its 50-day simple moving average is $101.76 and its 200-day is $79.74.

Calculated by CleaRank on daily closes as of October 17, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26).

What ELF moves with

Correlation of daily returns over one year: +1 moves in step, 0 has no link, -1 moves the opposite way.

-1 0 +1
S&P 500 (SPY) +0.36 Weak
Nasdaq 100 (QQQ) +0.34 Weak
Bitcoin (BTC) +0.20 Weak
Gold (XAU) +0.04 Weak

As of October 17, 2026, ELF's 1-year correlation of daily returns is +0.36 with S&P 500 (SPY), +0.34 with Nasdaq 100 (QQQ), +0.20 with Bitcoin (BTC) and +0.04 with gold (XAU).

Check any other asset
Try
05

What Wall Street expects

The analysts' target range and how their ratings split.

5.0

Analysts checks

2/3
  • Most analysts rate it a buy ›
    12 of 18 analysts rate it a buy or strong buy, 6 a hold and 0 a sell.
  • Median target above the price ›
    The median 12-month target of $112.00 is 1.4% below the price.
  • More buy ratings than three months ago ›
    12 of 18 rate it a buy now, against 11 of 18 three months ago.

ELF Wall Street View

12-month price targets

Low $65.00 Median $112.00 (-1.4%) High $127.00

Ratings

Buy 12 Hold 6 Sell 0 3 months ago: 11 of 18 buy

Recent rating actions

Recent analyst rating actions on ELF
Date Firm Action Rating
Oct 7, 2026 Baird Maintains Outperform
Oct 1, 2026 Raymond James Maintains Strong Buy
Sep 17, 2026 Bernstein Maintains Outperform
Sep 16, 2026 B. Riley Securities Reiterates Buy
Sep 15, 2026 B of A Securities Maintains Buy
Sep 14, 2026 Citigroup Maintains Buy

As of October 17, 2026, 18 Wall Street analysts cover ELF: 12 rate it a buy or strong buy, 6 a hold and 0 a sell or strong sell. Their 12-month price targets range from $65.00 to $127.00, with a median of $112.00, 1.4% below the price of $113.54.

Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.

06

A trade plan, if you want one

Entry, stop and target levels from the moving averages and recent volatility. Educational, not advice.

ELF trade plan

Entry, stop and target levels, sized to your account. Change the bias or the risk and every level updates.

Your bias
Risk per trade 2%
Conservative Aggressive
Portfolio value
$
Position size: Enter portfolio size →

Long entry pick an entry style

Conservative
$111.27
2% below current price (Pullback entry)
Lower risk, wait for pullback
Aggressive
$113.54
Buy at current price
Higher risk, immediate entry

Risk management

Stop loss
$101.28
Max loss
-9.0%
Volatility-adjusted stop Set from the RSI (66.5) and recent volatility.

Profit targets (Based on Conservative Entry)

Target 1
$116.83
+5% (Conservative) +2.9% (Aggressive)
Target 2
$122.40
+10% (Conservative) +7.8% (Aggressive)
Target 3
$127.96
+15% (Conservative) +12.7% (Aggressive)

These levels come from ELF's moving averages and recent volatility, not from a forecast. Educational levels, not financial advice; the full disclaimer is at the foot of the page.

Risk profile

How much ELF tends to move, against the market and on its own.

Daily volatility
2.60%
30-day standard deviation
52-week range
$113.54
$48.82 73% of the way up $137.52

Compare ELF

Put ELF side by side with other stocks and benchmarks.

07

The long record

ELF's worst falls and recoveries, what $10,000 became, and which months have been kind to it.

7.0

Track record checks

0/4
  • Average daily move under 2% ›
    The price has moved 2.60% on an average day (30-day standard deviation of daily returns).
  • Recovered from its worst fall ›
    The worst fall was 77.3%, from June 2024 to June 2026; the price is still 47.9% below that peak.
  • Most 1-year holds ended higher ›
    59% of 1-year holding periods in the last 10 years ended with a gain.
  • Beat the S&P 500 since the chart begins ›
    $10,000 invested in October 2016 is now worth $41,317, against $42,058 in the S&P 500 (SPY).

ELF Drawdowns & Recovery

Worst fall, last 10 years
-77.3%
June 2024 to June 2026
Recovery
Not yet
still 47.9% below the June 2024 peak
From the 10-year high
-47.9%
highest close, June 2024
1-year holds that gained
59%
of every 1-year window

As of October 17, 2026, ELF's worst peak-to-trough fall over the last 10 years with dividends reinvested was -77.3% (June 2024 to June 2026); it is still 47.9% below that peak, and 59% of 1-year holding periods ended with a gain.

From weekly closing values with dividends reinvested. A drawdown is the fall from the highest value reached so far to a later low.

Growth of $10,000

What $10,000 put into ELF in October 2016 is worth now, against the same amount in the S&P 500.

ELF today
$41,317
from $10,000 in October 2016, dividends reinvested
S&P 500 today
$42,058
the same $10,000 in SPY
Behind the index by
$740.78
1.0x the index result
Total change
+313%
4.1x the starting amount
20182020202220242026
ELF S&P 500 (SPY)

Against the market: ELF trailed the S&P 500 over this period: $41,317 against $42,058.

A $10,000 investment in ELF in October 2016 would be worth about $41,317 today with dividends reinvested, compared with about $42,058 for the same investment in the S&P 500 benchmark (also with dividends reinvested).

Seasonal patterns

Which calendar months have been kind to ELF, and which have not.

Jan4/10 upFeb8/10 upMar4/10 upApr5/10 upMay5/10 upJun8/10 upJul4/10 upAug6/10 upSep4/10 upOct5/9 upNov7/10 upDec7/10 up

Strongest month, June: an average of +13.69%, up in 8 of 10 years.

Weakest month, March: an average of -8.42%, up in 4 of 10 years.

This month, October: has averaged +0.50%, up in 5 of 9 years. Past seasonality does not repeat on schedule.

Over the last 10 years, ELF's strongest calendar month has been June (average +13.69%, up in 8 of 10 years) and its weakest March (average -8.42%, up in 4 of 10 years).

Average return for each calendar month over the last 10 years, from weekly closing prices with dividends included.

08

Long-term scenarios

Thousands of simulated paths from the price history. A range of outcomes, not a forecast.

Monte Carlo projection

Thousands of simulated paths for $10,000 in ELF, from its own past volatility. The shaded area holds 80% of them.

Downside, 2036
$3,205
10th percentile
Base case, 2036
$24,312
median path
Upside, 2036
$184,448
90th percentile
202620282030203220342036
Upside (90th) Base case (median) Downside (10th) 10th to 90th percentile

CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in ELF today could grow to about $24,312 by 2036 in the base case, with a 90th-percentile outcome near $184,448 and a 10th-percentile outcome around $3,205. Projections are statistical simulations, not guarantees.

ELF Stock Price Prediction: 2030

The same simulation in share prices, year by year.

Price today
$114
Base case, 2030
$162
1.4x over 4 years
Range, 2030
$44.97 to $584
10th to 90th percentile

CleaRank's simulation projects a price near $162 for ELF by 2030 in the base case, from $114 today (1.4x over 4 years). The 10th-percentile path ends near $44.97. These are outcomes of a Monte Carlo simulation run on ELF's historical return distribution, not price targets, and they assume no dividends are reinvested.

ELF simulated price paths by year
Year 10th percentile Base case 90th percentile range base today
2027 $65.38 $124 $236
2028 $54.80 $136 $336
2029 $48.85 $148 $450
2030 $44.97 $162 $584
2031 $42.24 $177 $742

Method: a lognormal simulation of ELF's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles. ELF is highly volatile, so its upside column reaches an extreme multiple; treat it as a statistical tail, not an expectation.

09

Insider trading

What the people running the company have bought and sold.

ELF insider trading

Shares the company's directors and officers bought and sold, from their own filings.

Bought
$465K
1 open-market purchase
Sold
$104.2M
66 open-market sales
Insiders filing
15
over the last 18 months
Average trade
$1.6M
buys and sales together

Month by month

Open-market purchases above the line, sales below.

May '25Aug '25Nov '25Feb '26May '26Aug '26Oct '26

Insider buying: Insiders bought $465K on the open market and sold $104.2M.

As of October 17, 2026, ELF insiders reported 66 open-market sales worth $104.2M and 1 open-market purchase worth $465K over the last 18 months; grants and option exercises are not counted.

Insider transactions in ELF
Date Insider Type Shares Value
Oct 1, 2026
Tarang P Amin
Chief Executive Officer
Sell 47.0K $4.9M
Oct 1, 2026
Tarang P Amin
Chief Executive Officer
Option 71.0K $1.9M
Sep 8, 2026
Mandy J Fields
Chief Financial Officer
Sell 16.1K $1.7M
Sep 8, 2026
Joshua Allen Franks
Officer
Sell 200 $22.0K
Sep 4, 2026
Joshua Allen Franks
Officer
Grant 3.3K -
Sep 1, 2026
Joshua Allen Franks
Officer
Sell 5.5K $606.3K
Sep 1, 2026
Tarang P Amin
Chief Executive Officer
Grant 20.8K -
Aug 20, 2026
Charles V Bergh
Director
Grant 1.9K -
Aug 20, 2026
Tiffany F Daniele
Director
Grant 1.4K -
Aug 20, 2026
Matthew T Farrell
Director
Grant 1.4K -
Page 1 of 12

Source: TwelveData, from SEC Form 4 filings

10

Questions people ask

Answered from the figures on this page, as of October 17, 2026.

Frequently Asked Questions

Is e.l.f. Beauty, Inc. (ELF) a buy right now?
The Buy rating comes from a model score of 71/100. Most of the lift comes from the trend, as the price is 42.38% above its 200-day average and 11.57% above its 50-day average, and the 50-day average is 27.62% above the 200-day. The biggest drag is valuation: the P/E of 110.34 is 355.9% above the sector median (a premium to peers) and the P/S of 3.62 is 64.5% above the sector median. This describes the data on this page and is not a personal recommendation.
How has e.l.f. Beauty, Inc. (ELF) performed over the past year?
The share price fell 16.42% across the past twelve months, but the shorter stretches look better. Three months brought a rise of 54.08%, and the past month a rise of 21.55%. At present the price is 17.44% under its 52-week high of $137.52.
What are the key price levels for ELF?
The 52-week high at $137.52 is the level above the price. Below the price, the 20-day EMA at $106.06 and the 50-day SMA at $101.76 are the levels to watch.
Is ELF expensive compared with Consumer Defensive stocks?
ELF's trailing P/E of 110.34 sits 355.9% above the Consumer Defensive median of 24.2, a gap the peer comparison on this page labels a premium to peers. The price-to-sales ratio of 3.62 is 64.5% over the sector median of 2.2. These medians are drawn from 23 stocks across the entire sector, not just close competitors.
What do Wall Street analysts think of ELF?
Among the 18 analysts who cover ELF, 12 rate it a buy, 6 a hold, and 0 a sell. The median 12-month target is $112.00, which is 1.4% below the current price.
How volatile is ELF?
On an average day, ELF's price moves 2.60%, based on the 30-day standard deviation of daily returns.
Are ELF insiders buying or selling?
Insiders sold $104.2M of stock over the last 18 months and bought $465K on the open market. Many sales are arranged ahead of time or made to cover tax on vesting shares, which makes them a weaker signal than purchases.
What is the 52-week range of ELF?
Over the past 52 weeks, ELF has traded between $48.82 and $137.52. At $113.54, the stock sits at 73% of that range, 132.57% above the low and 17.44% below the high.
Is ELF in an uptrend?
Yes. e.l.f. Beauty, Inc. (ELF) trades at $113.54, above both its 50- and 200-day moving averages ($101.76 and $79.74). Its 14-day RSI on daily closes is 66.5, showing bullish momentum without being overbought.
What is ELF's biggest drop in the last 10 years?
e.l.f. Beauty, Inc. (ELF)'s worst peak-to-trough fall over the last 10 years was -77.3%, from June 2024 to June 2026 (with dividends reinvested). It has not regained that peak yet and is still 47.9% below it. Over the same period, 59% of 1-year holding periods ended with a gain.

Disclaimer: CleaRank.com is a financial data and analytics provider, not a registered investment advisor, broker-dealer, or financial regulatory body. The stock analysis, trade plans, and AI-generated signals presented for ELF are for educational and informational purposes only and do not constitute financial advice, investment recommendations, or an offer to buy or sell any securities. All trade setups and performance metrics shown are hypothetical, hindsight-based, and simulated. They do not represent actual trades made by CleaRank or its affiliates. Stock prices can be volatile and are subject to market, economic, and company-specific risks. Market data is provided "as-is" and may be delayed by 15 minutes or more. We do not guarantee the accuracy, completeness, or timeliness of any data. You should never invest money you cannot afford to lose. Past performance does not guarantee future results. Consult a qualified financial advisor before making any investment decisions. Analysis generated on October 17, 2026.

Disclaimer:

Engaging in financial markets carries significant risk of total capital loss. Markets are volatile, unpredictable, and past success does not guarantee future results. Never invest funds you cannot afford to lose. CleaRank does not offer financial, investment, or advisory services. We provide no recommendations, endorsements, or guarantees regarding market outcomes. You alone are responsible for your decisions.

Advertiser Disclosure:

At CleaRank, clarity and transparency are more than ideals, they are the core of our operations. CleaRank is a paid SaaS platform: the Pro and Ultra workbench plans are paid subscriptions, while everything else on this site, including our trading calculators, tools and market news, is free to use. In the spirit of full disclosure: some of our free editorial content contains partner links, and we may earn affiliate commissions from them. This never affects what you pay. Please keep in mind that your confidence in our platform is what matters to us most and we are devoted to earning your trust every day through consistent transparency. CleaRank's Editorial team works independently from partner relationships and financial incentives. All material and information made available by CleaRank stem from our unique technology and methodology which are created to prioritize your needs as a trader and deliver actionable insights to help you make clearer decisions.