Stock·NYSE·Consumer Defensive
Diageo (DEO)
- Market cap
- $51.76B
- P/E
- 29.83
- Dividend yield
- 2.15%
- Street target
- $110.00median of 8 analysts
- 52-week range
- $72.45 $102.74
DEO stock forecast today
Where DEO stands today, and what CleaRank Financial AI makes of it.
DEO at a glance
Diageo (DEO): Buy, 60/100 on CleaRank's AI score.
- Trend Up: the price is above both its 50- and 200-day moving averages ($89.68 and $85.75).
- Insiders Insiders sold $417K and bought $2K over the last 18 months.
- Valuation P/E of 29.8 against 24.2 for the Consumer Defensive sector: a premium to peers (+23%).
Figures as of October 27, 2026.
CleaRank Financial AI
CleaRank rates Diageo (DEO) Buy, with a model score of 60/100.
The trend lifts the score most: the price is 8.54% above its 200-day average and 3.79% above its 50-day average, and the 50-day average is 4.58% above the 200-day. Valuation holds it back most: the P/E of 29.83 is 23.3% above the sector median (a premium to peers) and the P/S of 2.64 is 20.0% above the sector median. The 50-day average stands at $89.68 and the 200-day at $85.75. Over the past year the price fell 2.28%.
Only on CleaRank
Figures we compute ourselves from DEO's own price, earnings and insider-filing history. Tap one to see it in context.
DEO stock price and trading
The chart, today's range and how far the price has moved over each period.
Trend checks
4/4Price above its 50-day average ›
The price of $93.07 is 3.8% above the 50-day simple moving average of $89.68.Price above its 200-day average ›
The price is 8.5% above the 200-day simple moving average of $85.75.50-day average above the 200-day ›
The 50-day average ($89.68) is 4.6% above the 200-day average ($85.75), the arrangement of a rising longer-term trend.In the upper half of its 52-week range ›
The price sits at 68% of its 52-week range, between $72.45 and $102.74.
DEO share price
Pick a period: each tab shows how far DEO has moved over it, to the last close.
Today's trading
Where DEO sits inside today's range and its 52-week range.
DEO fundamentals and valuation
Valuation against the sector, and the revenue and earnings behind it.
Valuation and quality checks
2/4P/E below the sector median ›
The trailing P/E of 29.83 is 23.3% above the Consumer Defensive median of 24.2.P/S below the sector median ›
The price-to-sales ratio of 2.64 is 19.8% above the sector median of 2.2.Profitable over the last 12 months ›
Net income over the last 12 months was $1.7B on revenue of $19.6B, a net margin of 8.8%.Pays a dividend ›
The trailing dividend yield is 2.15%, or $2.00 a share a year.
Key statistics
The headline figures for DEO.
As of October 27, 2026, DEO trades at $93.07, with a market value of $51.76B, a P/E ratio of 29.83 and a dividend yield of 2.15%.
What the numbers say
CleaRank Financial AI's reading of DEO's valuation, growth and risks.
DEO's trailing P/E of 29.83 is set against a Consumer Defensive median of 24.2, leaving it 23.3% above that median. The peer comparison on this page labels the multiple a premium to peers. On sales, the stock changes hands at 2.64 times, which is 20.0% above the sector median of 2.2. To put the size in context, DEO has a market capitalisation of $51.8B and trailing earnings of $3.12 per share.
With a revenue decline of 1.70%, DEO is 7.0 percentage points slower than the sector median of 5.3%. The business converts sales into profit at a net margin of 8.84% and an operating margin of 27.04%. It generates a return on equity of 14.99%, below the sector median of 19.7%. The balance sheet and payout round out the picture, with debt-to-equity of 1.71 and a trailing dividend yield of 2.15% ($2.00 a share a year).
For the current fiscal year, analysts expect earnings per share of $6.71, and $7.16 for the year after. The current-year estimate implies growth of 1.8%.
At a P/E of 29.83, DEO trades 23.3% above the sector median P/E, which makes the P/E a premium to peers. That leaves little room for disappointing results. The average daily move is 1.48%, and the beta against the S&P 500 is 0.35.
DEO against the Consumer Defensive sector
How DEO compares with the median Consumer Defensive stock CleaRank tracks.
Price to earnings vs sector: DEO trades at a significant premium to sector peers (+23%), suggesting market expectations for superior growth or market position.
Return vs SPY: Since May 15, 2025, DEO has lost 18.9% against a gain of 30.4% for SPY.
Performance against SPY
DEO and the S&P 500 (SPY) over the same days.
Revenue and earnings
How much DEO sells, and how much of it becomes profit.
Revenue growth: Revenue fell 3.0% in FY2026 to $19.6B, from $20.2B a year earlier.
Profit margin: The net margin was 10.0% in FY2026, down from 12.5% the year before.
Profitable: DEO earned $2.0B in FY2026.
DEO AI analysis and technical indicators
CleaRank's score and reasoning, the indicators behind it, and what the price moves with.
Momentum checks
3/3RSI not overbought or oversold ›
The 14-day RSI is 56.8, in neutral territory.RSI above 50 ›
An RSI of 56.8 is above the 50 midpoint, so buyers have had the upper hand over the last 14 days.MACD line above zero ›
The MACD line is positive, so the 12-day average is above the 26-day average.
CleaRank Financial AI analysis of DEO
The score, the reasoning behind it, and what could move the price next.
Diageo (DEO) is in an uptrend, with the stock at $93.07. It sits 3.79% above its 50-day average of $89.68 and 8.54% above its 200-day average of $85.75. The 50-day average is 4.58% above the 200-day, a configuration that supports the move instead of undermining it. Across its 52-week range of $72.45 to $102.74, the price is at 68% of the span, 9.41% below the high.
Shorter-term gains stand against a weaker longer-term record. The price is up 6.34% over the past month and 4.69% over the past three months, yet down 2.28% over the past year. On the last session the price slipped 1.42%, and volume came in 44.3% below its average. The 14-day RSI sits at 56.8, in the neutral zone, while the MACD line is positive.
Analyst upgrade ›
TD Cowen upgraded it to Buy from Hold on June 26, 2026.
Source: Analyst action, TD Cowen, June 26, 2026
- The two nearest levels to watch are the 52-week high at $102.74, above the price, and the 20-day EMA at $91.55, below it.
- The 14-day RSI reads 56.8, which is neutral, and the MACD line is positive. Readings above 70 or below 30 signal stretched momentum.
The uptrend depends on DEO remaining above its 50-day average of $89.68 and its 200-day average of $85.75. A close below the 50-day average would be the first sign of that trend weakening. If the price pulls back, the first level it would reach is the 20-day EMA at $91.55.
DEO's next level overhead is the 52-week high at $102.74.
Technical indicators
Momentum and trend for DEO, from its daily closes.
As of October 27, 2026, with DEO at $93.07, its 14-day RSI is 56.8 (neutral territory), its 50-day simple moving average is $89.68 and its 200-day is $85.75.
Calculated by CleaRank on daily closes as of October 27, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26). How we calculate these
What DEO moves with
Correlation of daily returns over one year: +1 moves in step, 0 has no link, -1 moves the opposite way.
As of October 27, 2026, DEO's 1-year correlation of daily returns is +0.17 with S&P 500 (SPY), +0.07 with Nasdaq 100 (QQQ), -0.06 with Bitcoin (BTC) and +0.12 with gold (XAU).
DEO price target and analyst forecast
The analysts' target range and how their ratings split.
Analysts checks
1/3Most analysts rate it a buy ›
4 of 8 analysts rate it a buy or strong buy, 3 a hold and 1 a sell.Median target above the price ›
The median 12-month target of $110.00 is 18.2% above the price.More buy ratings than three months ago ›
4 of 8 rate it a buy now, against 5 of 8 three months ago.
DEO Wall Street View
12-month price targets
Ratings
Recent rating actions
| Date | Firm | Action | Rating |
|---|---|---|---|
| Jun 26, 2026 | TD Cowen | Upgrade | Buy |
As of October 27, 2026, 8 Wall Street analysts cover DEO: 4 rate it a buy or strong buy, 3 a hold and 1 a sell or strong sell. Their 12-month price targets range from $76.00 to $129.00. The median DEO price target is $110.00, 18.2% above the price of $93.07.
Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.
DEO trade plan: entry, stop loss and targets
Entry, stop and target levels from the moving averages and recent volatility. Educational, not advice.
DEO trade plan
Entry, stop and target levels, sized to your account. Change the bias or the risk and every level updates.
Long entry pick an entry style
Risk management
Profit targets (Based on Conservative Entry)
These levels come from DEO's moving averages and recent volatility, not from a forecast. Educational levels, not financial advice; the full disclaimer is at the foot of the page.
Risk profile
How much DEO tends to move, against the market and on its own.
DEO price history and drawdowns
DEO's worst falls and recoveries, what $10,000 became, and which months have been kind to it.
Track record checks
1/4Average daily move under 2% ›
The price has moved 1.48% on an average day (30-day standard deviation of daily returns).Recovered from its worst fall ›
The worst fall was 62.8%, from January 2022 to March 2026; the price is still 52.0% below that peak.Most 1-year holds ended higher ›
42% of 1-year holding periods in the last 10 years ended with a gain.Beat the S&P 500 since the chart begins ›
$10,000 invested in October 2016 is now worth $11,325, against $42,015 in the S&P 500 (SPY).
DEO Drawdowns & Recovery
As of October 27, 2026, DEO's worst peak-to-trough fall over the last 10 years with dividends reinvested was -62.8% (January 2022 to March 2026); it is still 52.0% below that peak, and 42% of 1-year holding periods ended with a gain.
From weekly closing values with dividends reinvested. A drawdown is the fall from the highest value reached so far to a later low.
Growth of $10,000
What $10,000 put into DEO in October 2016 is worth now, against the same amount in the S&P 500.
Against the market: DEO trailed the S&P 500 over this period: $11,325 against $42,015.
A $10,000 investment in DEO in October 2016 would be worth about $11,325 today with dividends reinvested, compared with about $42,015 for the same investment in the S&P 500 benchmark (also with dividends reinvested).
Seasonal patterns
Which calendar months have been kind to DEO, and which have not.
Strongest month, April: an average of +2.68%, up in 8 of 10 years.
Weakest month, September: an average of -3.37%, up in 2 of 10 years.
This month, October: has averaged -0.92%, up in 4 of 9 years. Past seasonality does not repeat on schedule.
Over the last 10 years, DEO's strongest calendar month has been April (average +2.68%, up in 8 of 10 years) and its weakest September (average -3.37%, up in 2 of 10 years).
Average return for each calendar month over the last 10 years, from weekly closing prices with dividends included.
DEO stock price prediction 2030
Thousands of simulated paths from the price history. A range of outcomes, not a forecast.
Monte Carlo projection
Thousands of simulated paths for $10,000 in DEO, from its own past volatility. The shaded area holds 80% of them.
CleaRank's 4-year Monte Carlo simulation, based on 10 years of price history, projects that a $10,000 investment in DEO today could grow to about $10,996 by 2030 in the base case, with a 90th-percentile outcome near $20,281 and a 10th-percentile outcome around $5,962. The simulation models price only; at today's 2.15% yield, dividends would add to these figures. Projections are statistical simulations, not guarantees.
DEO Stock Price Prediction 2030: Simulated Scenarios
The same simulation in share prices, year by year.
CleaRank's simulation projects a price near $102 for DEO by 2030 in the base case, from $93.07 today (1.1x over 4 years). The 10th-percentile path ends near $55.48. These are outcomes of a Monte Carlo simulation run on DEO's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | 10th percentile | Base case | 90th percentile | range base today |
|---|---|---|---|---|
| 2027 | $70.18 | $95.31 | $129 | |
| 2028 | $63.30 | $97.59 | $150 | |
| 2029 | $58.81 | $99.94 | $170 | |
| 2030 | $55.48 | $102 | $189 |
Method: a lognormal simulation of DEO's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles. How the simulation works
DEO insider trading
What the people running the company have bought and sold.
DEO insider trading
Shares the company's directors and officers bought and sold, from their own filings.
Month by month
Open-market purchases above the line, sales below.
Net insider selling: Insiders bought $2K on the open market and sold $417K.
As of October 27, 2026, DEO insiders reported 9 open-market sales worth $417K and 3 open-market purchases worth $2K over the last 18 months; grants and option exercises are not counted.
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Sep 4, 2026 | Cardenas (Alvaro)
|
Sell | 1.3K | $114.3K |
| Sep 4, 2026 | Brooks (Hannah)
|
Sell | 783 | $70.8K |
| Sep 4, 2026 | Cardenas (Alvaro)
|
Sell | 470 | $42.5K |
| Sep 4, 2026 | Brooks (Hannah)
|
Sell | 92 | $8.3K |
| Sep 4, 2026 | Brooks (Hannah)
|
Grant | 253 | - |
| Sep 4, 2026 | Brooks (Hannah)
|
Grant | 2.2K | - |
| Sep 4, 2026 | Cardenas (Alvaro)
|
Grant | 5.2K | - |
| Sep 4, 2026 | Cardenas (Alvaro)
|
Grant | 1.2K | - |
| Sep 3, 2026 | Cardenas (Alvaro)
|
Sell | 310 | $28.1K |
| Sep 3, 2026 | Cardenas (Alvaro)
|
Grant | 1.3K | - |
| Jun 11, 2026 | Brooks (Hannah)
|
Buy | 21 | $1.7K |
| Mar 17, 2026 | Grimes Sally
|
Buy | 1 | $77 |
| Mar 17, 2026 | Grimes Sally
|
Grant | 1 | - |
| Mar 9, 2026 | Brooks (Hannah)
|
Sell | 321 | $26.1K |
| Mar 9, 2026 | Brooks (Hannah)
|
Grant | 773 | - |
| Jan 20, 2026 | Grimes Sally
|
Grant | 1 | - |
| Jan 20, 2026 | Grimes Sally
|
Buy | 1 | $88 |
| Sep 2, 2025 | Grimes Sally
|
Sell | 767 | $84.7K |
| Sep 2, 2025 | Cardenas (Alvaro)
|
Sell | 229 | $25.3K |
| Sep 2, 2025 | Cardenas (Alvaro)
|
Sell | 155 | $17.1K |
| Sep 2, 2025 | Cardenas (Alvaro)
|
Grant | 634 | - |
| Sep 2, 2025 | Cardenas (Alvaro)
|
Grant | 634 | - |
| Sep 2, 2025 | Cardenas (Alvaro)
|
Grant | 938 | - |
| Sep 2, 2025 | Grimes Sally
|
Grant | 1.9K | - |
Source: TwelveData, from reported insider filings
DEO stock forecast: questions people ask
Answered from the figures on this page, as of October 27, 2026.