As of July 28, 2026, Dutch Bros Inc. (BROS) trades at $65.70. CleaRank Financial AI rates it Hold with a fair value of $60.00, 8.7% below the current price. RSI at 48 is in neutral territory, and the price is above its 50-day average of $62.62.

Dutch Bros Inc. (BROS)

Dutch Bros Inc. NYSE

$65.70 1.700 (2.66%)
At close: Jul 27, 4:00 PM EDT
AI Analyst Consensus
Hold
55 / 100

Dutch Bros Inc. (BROS) is currently trading at $65.70, a price point that reflects robust revenue growth of 30.8%. The company operates within the Consumer Cyclical sector, specifically the Restaurants industry. Despite positive technical indicators such as trading above its 50-day and 200-day SMAs, the stock's valuation appears stretched with a P/E ratio of 100 and an EPS of $0.64. This high valuation, coupled with significant insider selling, presents a key risk to the current price action.

The insider activity is dominated by parent/institutional stake reductions, totaling $1.7 billion in sales versus $102.4K in purchases. This is explicitly identified as a corporate restructuring or divestiture by entities like BOERSMA TRAVIS, rather than a bearish signal from company management. However, the sheer volume of this divestiture warrants attention, even if not interpreted as a direct negative sentiment from the operational leadership. The company's lack of dividend yield also means that returns are solely dependent on capital appreciation.

Price Analysis

Market Metrics

Open
$65.51
Day Range
$64.51 to $66.17
Prev Close
$64.00
Volume
2.27M
52-Week Range
$44.58 to $74.65
Market Cap
$11.48B

Peer Benchmarking

Valuation vs Sector (Consumer Cyclical)

Performance vs XLY

Sector Position Analysis
The stock's valuation metrics position it within the sector's competitive landscape, reflecting its market standing and growth trajectory relative to industry peers.

BROS Analysis

Company's Health 4/5
AI Analyst Target +3.00% Upside
Target Price
$67.67
AI Technical Analysis Hold

Dutch Bros is exhibiting mixed technical signals. While the stock is trading above its 50-day SMA ($62.62) and 200-day SMA ($57.38), indicating a generally positive longer-term trend, it is currently trading below its 20-day EMA ($65.71). The RSI stands at 48.41, classifying it as neutral momentum, suggesting neither overbought nor oversold conditions. The MACD at 0.23 indicates a slight bullish crossover, but its magnitude is modest.

Key support levels are found around the 50-day and 200-day SMAs. Resistance may emerge near the current 20-day EMA. The neutral RSI and modest MACD suggest a lack of strong conviction in either direction, pointing towards a potential period of consolidation or sideways movement until a clearer catalyst emerges. Investors should monitor the price action relative to the 20-day EMA for near-term directional cues.

ProTips
  • Monitor the insider narrative closely; while current selling is identified as a parent divestiture, any shift towards officer/director selling would be a significant bearish signal.
  • Given the high P/E ratio, consider position sizing carefully and be prepared for potential volatility. A stop-loss below the 200-day SMA at approximately $57.38 could be considered.
  • Focus on Dutch Bros' ability to maintain its impressive 30.8% revenue growth rate and improve profitability to justify its premium valuation.
Key Catalysts
Neutral Significant Parent Company Divestiture

Insiders are net sellers, with $1.7 billion in total sales dominated by parent/institutional stake reductions. This is identified as corporate restructuring, not a bearish signal from management, but represents a large volume of shares.

Source: Insider Summary
Bullish Strong Revenue Growth Momentum

The company continues to demonstrate robust top-line expansion with a reported revenue growth of 30.8%, indicating strong market demand and successful expansion efforts.

Source: Company Financials
Bearish Elevated Valuation Metrics

The P/E ratio of 100 and EPS of $0.64 suggest the stock is trading at a significant premium, making it vulnerable to corrections if growth expectations are not met.

Source: Company Financials
Market Outlook

The outlook for Dutch Bros is cautiously neutral, balancing strong revenue growth against a demanding valuation and significant insider divestiture. In the base case scenario, the company's ability to continue executing its expansion strategy could support the current price, but upside may be limited by valuation compression if growth moderates. A target range of $60 to $70 seems plausible in the near to medium term, contingent on sustained revenue performance and market sentiment towards growth stocks.

Upside catalysts could include better-than-expected earnings reports that exceed current high growth expectations, or a clear strategic update from management that alleviates concerns about the insider selling. Conversely, a slowdown in revenue growth, increased competition, or a broader market downturn could pressure the stock lower, potentially testing the $57.38 (200-day SMA) support level.

Key Statistics

Market Cap 11.48B
P/E Ratio 100.00
EPS (TTM) 0.6400
Dividend Yield 0.00%
52 Week High 74.65
52 Week Low 44.58

Dutch Bros' fundamental picture is characterized by impressive top-line growth, with revenue expanding by 30.8%. However, its valuation metrics are a significant concern. The P/E ratio stands at an elevated 100, far exceeding typical industry averages for restaurants, and the EPS of $0.64 does not justify this multiple. This suggests that the market is pricing in substantial future growth, which carries inherent risk if not fully realized.

The company's balance sheet strength is not detailed in the provided data, but the absence of dividend payments indicates a focus on reinvesting profits back into the business for expansion. The high P/E ratio implies that investors are paying a premium for this growth, making the stock susceptible to sharp corrections if growth expectations are not met or if broader market sentiment shifts away from high-multiple stocks.

Earnings & Growth Analysis

Specific recent earnings performance data, including EPS beats or misses and forward guidance, is not provided in this dataset. However, the reported revenue growth of 30.8% suggests a strong top-line trajectory. The company's focus appears to be on aggressive expansion, which is typical for growth-oriented companies in the restaurant sector. Investors should look for forward-looking guidance and management commentary on same-store sales and profitability trends to better assess the sustainability of this growth.

Key Risks

The primary risk for Dutch Bros is its exceptionally high P/E ratio of 100, which implies significant future growth expectations are already priced in. Any deceleration in revenue growth or profitability could lead to a sharp valuation correction. Additionally, the substantial insider selling, even if characterized as a parent divestiture, represents a large volume of shares entering the market, which could create selling pressure.

Technical Indicators i

RSI (14) 48.41
MACD 0.23
SMA 50 62.62
SMA 200 57.38
Technical Rating Bullish
RSI
Neutral
SMA Cross
Bullish
Price vs SMA
Bullish
MACD
Bullish
Golden Cross in effect with the 50-day SMA ($62.62) above the 200-day SMA ($57.38), price action is firmly bullish above key moving averages.

Market Correlations

How this stock moves relative to other assets

Based on 1 year of daily price data. Correlations may vary over different time periods.

S&P 500 (SPY) +0.42
Moderate correlation
Nasdaq 100 (QQQ) +0.39
Weak correlation
Bitcoin (BTC) +0.12
Weak correlation
Gold (XAU) +0.02
Weak correlation
Check Custom Correlation

Actionable Trade Plans

Specific entry, exit, and risk management levels

Select Your Trade Bias
Risk Tolerance
Conservative 2% Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →

Entry Strategies (click to switch)

CONSERVATIVE
$65.04
Slight discount to current
Wait for small dip
AGGRESSIVE
$65.70
At current price
Enter now if confident

Risk Management

STOP LOSS
$62.04
MAX LOSS
-4.6%
Volatility-Adjusted Stop Loss
Calculated based on RSI (48.4) and current market volatility

Profit Targets (Based on Conservative Entry)

TARGET 1
$66.99
+3% (Conservative)
+2.0% (Aggressive)
TARGET 2
$68.30
+5% (Conservative)
+4.0% (Aggressive)
TARGET 3
$70.25
+8% (Conservative)
+6.9% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
⚠️ High-Volatility Risk Disclaimer
BROS is classified as a high-volatility asset (Daily Vol: 3.08%). Aggressive price swings can lead to rapid capital loss. Liquidity risks may prevent exiting trades at desired prices. This AI-generated analysis is for educational purposes only and is not financial advice. Generated on July 28, 2026.

Compare Stocks

Compare stocks against top peers and benchmarks.

BROS
65.70
2.66%
+ Compare

Risk & Volatility i

Risk Level Very High
Daily Volatility
3.08%
30-day average
52-Week Range
$44.58 47% from low $74.65
Risk Considerations
Monitor position sizing based on current volatility levels
Consider stop-loss placement beyond recent price range
Diversification helps mitigate single-stock risk exposure

Growth of $10,000

Compare with Another Ticker

Monte Carlo Projection (10yr)

Insider Trading Analysis

Source: SEC Form 4
Bought
$102.4K
1 Transactions
Sold
$1.7B
34 Transactions
Insiders
17
Active Traders
$
Avg Transaction
$48.1M
Large trades
Date Insider Type Shares Value

Frequently Asked Questions

In July 2026, Dutch Bros Inc. is trading at a high valuation with a P/E ratio of 100, indicating that the market has priced in significant future growth. This valuation is considerably higher than typical industry averages.
The insider selling at Dutch Bros is primarily driven by parent/institutional stake reductions totaling $1.7 billion, identified as corporate restructuring rather than a lack of confidence from management. While not a direct bearish signal, the volume of shares being sold warrants monitoring.
Dutch Bros is trading above its 50-day and 200-day SMAs, suggesting a positive long-term trend. However, it is currently below its 20-day EMA, and the RSI is neutral at 48.41, indicating a lack of strong momentum in either direction.
No, Dutch Bros Inc. currently has a dividend yield of 0% and a dividend rate of 0, indicating that it does not pay dividends to its shareholders.
Dutch Bros Inc. has reported a strong revenue growth rate of 30.8%, demonstrating significant expansion in its top line.
The primary risks include its stretched valuation, evidenced by a P/E ratio of 100, and the significant volume of insider selling due to parent divestitures. Any failure to meet high growth expectations could trigger a sharp price correction.
Dutch Bros' P/E ratio of 100 is substantially higher than the sector average of 25.5, suggesting it is trading at a significant premium relative to its peers.