Stock·NYSE·Consumer Defensive
Dollar General Corp (DG)
- Market cap
- $27.99B
- P/E
- 16.47
- Dividend yield
- 1.86%
- Street target
- $140.00median of 31 analysts
- 52-week range
- $95.11 $158.23
DG stock forecast today
Where DG stands today, and what CleaRank Financial AI makes of it.
DG at a glance
Dollar General Corp (DG): Buy, 65/100 on CleaRank's AI score.
- Trend Up: the price is above both its 50- and 200-day moving averages ($125.87 and $126.08).
- Earnings DG beat estimates in 7 of its last 8 quarters, yet fell the next day after 6 of those beats.
- Insiders Insiders sold $9.9M and made no open-market purchases over the last 18 months.
- Valuation P/E of 16.5 against 24.2 for the Consumer Defensive sector: a discount to peers (-32%).
Figures as of October 27, 2026.
CleaRank Financial AI
DG is rated Buy by CleaRank, with a model score of 65/100.
The valuation factor lifts that score the most. The P/E of 16.47 is 31.9% below the sector median, a discount to peers, and the P/S of 0.64 is 70.9% below the sector median. Profitability and the balance sheet pull the score down the most, since return on equity of 19.69% is below the sector median. On trend, the stock is up: it trades 0.78% above its 50-day average of $125.87 and 0.61% above its 200-day average of $126.08. The price has risen 23.43% over the past year.
Only on CleaRank
Figures we compute ourselves from DG's own price, earnings and insider-filing history. Tap one to see it in context.
DG stock price and trading
The chart, today's range and how far the price has moved over each period.
Trend checks
3/4Price above its 50-day average ›
The price of $126.85 is 0.8% above the 50-day simple moving average of $125.87.Price above its 200-day average ›
The price is 0.6% above the 200-day simple moving average of $126.08.50-day average above the 200-day ›
The 50-day average ($125.87) is 0.2% below the 200-day average ($126.08), the arrangement of a falling longer-term trend.In the upper half of its 52-week range ›
The price sits at 50% of its 52-week range, between $95.11 and $158.23.
DG share price
Pick a period: each tab shows how far DG has moved over it, to the last close.
Today's trading
Where DG sits inside today's range and its 52-week range.
DG fundamentals and valuation
Valuation against the sector, and the revenue and earnings behind it.
Valuation and quality checks
5/5P/E below the sector median ›
The trailing P/E of 16.47 is 31.9% below the Consumer Defensive median of 24.2.P/S below the sector median ›
The price-to-sales ratio of 0.64 is 70.9% below the sector median of 2.2.Profitable over the last 12 months ›
Net income over the last 12 months was $1.7B on revenue of $43.6B, a net margin of 3.9%.Beat estimates in most recent reports ›
DG beat the EPS estimate in 7 of its last 8 reports.Pays a dividend ›
The trailing dividend yield is 1.86%, or $2.36 a share a year.
Key statistics
The headline figures for DG.
As of October 27, 2026, DG trades at $126.85, with a market value of $27.99B, a P/E ratio of 16.47 and a dividend yield of 1.86%.
What the numbers say
CleaRank Financial AI's reading of DG's valuation, growth and risks.
Dollar General Corp (DG) trades at 16.47 times trailing earnings, which is 31.9% below the Consumer Defensive median of 24.2. The peer comparison on this page calls that P/E a discount to peers. Measured against sales, the P/S of 0.64 is 70.9% below the sector median of 2.2. In terms of size, DG has a market value of $28.0B and trailing earnings of $7.70 per share.
Margins stand at a net margin of 3.90% and an operating margin of 6.81%. It reports a return on equity of 19.69%, below the sector median of 19.7%. Debt-to-equity of 1.70 and a trailing dividend yield of 1.86% ($2.36 a share a year) round out the fundamentals.
DG beat expectations in its August 27, 2026 report by 23.38%, posting $2.48 per share versus an estimate of $2.01. Despite the beat, the stock dropped 2.38% in the following session.
DG beat the EPS estimate in 7 of its last 8 reports, though the stock still fell in the first session after 6 of those 7 beats. Of the 3 reports before the latest, the largest reaction came after the December 4, 2025 report, which beat the estimate by 37.63% while the stock rose 5.65%. Looking ahead, analysts expect EPS of $7.91 this fiscal year (growth of 15.4%) and $8.38 the year after (growth of 5.9%).
DG's average daily move is 2.17%, and its beta against the S&P 500 is 0.23. The share price is 19.83% below its 52-week high of $158.23. Insider sales over the last 18 months totalled $9.9M, and no insider made open-market purchases. Such sales are often planned in advance or made to cover taxes on vesting shares, so they carry less weight than open-market buying.
DG against the Consumer Defensive sector
How DG compares with the median Consumer Defensive stock CleaRank tracks.
Price to earnings vs sector: DG trades at a notable discount to sector peers (-32%), which may indicate undervaluation or specific company headwinds.
Return vs SPY: Since May 15, 2025, DG has gained 36.4% against a gain of 30.4% for SPY.
Performance against SPY
DG and the S&P 500 (SPY) over the same days.
Revenue and earnings
How much DG sells, and how much of it becomes profit.
The quarterly bars end with Q2 '26 (the quarter to April 30, 2026); DG reported again on August 27, 2026, and that quarter is not in our statement data yet. The 12-month figures come from the statistics feed and may include it.
Revenue growth: Revenue grew 5.2% in FY2026 to $42.7B, from $40.6B a year earlier.
Profit margin: The net margin was 3.5% in FY2026, up from 2.8% the year before.
Profitable: DG earned $1.5B in FY2026.
Earnings reality check
Did DG beat what analysts expected, and how did the stock react?
Earnings record: DG beat the analyst estimate in 7 of the last 8 quarters.
Market reaction: The stock fell in the first session after 6 of those 7 beats, so a beat has not been enough on its own.
| Report | Estimate | Actual | Surprise | First session | 5 sessions |
|---|---|---|---|---|---|
| Aug 27, 2026after close | $2.01 | $2.48 | +23.38% | -2.38% | +4.27% |
| Jun 2, 2026after close | $1.88 | $2.00 | +6.38% | -1.11% | +2.93% |
| Mar 12, 2026after close | $1.64 | $1.93 | +17.68% | -3.02% | -9.19% |
| Dec 4, 2025after close | $0.93 | $1.28 | +37.63% | +5.65% | +5.90% |
| Aug 28, 2025after close | $1.57 | $1.86 | +18.47% | -2.64% | -2.18% |
| Jun 3, 2025after close | $1.48 | $1.78 | +20.27% | -0.71% | -1.18% |
| Mar 13, 2025after close | $1.50 | $1.68 | +12.00% | -1.16% | +2.15% |
| Dec 5, 2024after close | $0.94 | $0.89 | -5.32% | +2.50% | -1.48% |
As of October 27, 2026, DG has beaten the analyst EPS estimate in 7 of its last 8 reported quarters and fell in the first trading session after 6 of those beats; its latest report, on August 27, 2026, came in 23.38% above the estimate and the stock moved -2.38% in the first session.
The first session is the first full trading day on the news: the report day itself for a report before the open, the next day for one after the close. Surprise is actual EPS against the consensus estimate.
DG AI analysis and technical indicators
CleaRank's score and reasoning, the indicators behind it, and what the price moves with.
Momentum checks
2/3RSI not overbought or oversold ›
The 14-day RSI is 48.2, in neutral territory.RSI above 50 ›
An RSI of 48.2 is below the 50 midpoint, so sellers have had the upper hand over the last 14 days.MACD line above zero ›
The MACD line is positive, so the 12-day average is above the 26-day average.
CleaRank Financial AI analysis of DG
The score, the reasoning behind it, and what could move the price next.
DG's trend points up. The price of $126.85 sits 0.61% above its 200-day average of $126.08 and 0.78% above its 50-day average of $125.87. Even so, the 50-day average is 0.16% below the 200-day, a sign that the recovery has yet to lift the longer-run averages. Across the 52-week range, which stretches from $95.11 to $158.23, today's price stands at 50% of the way up.
The price is up over each of these periods: 1.61% over the past month, 0.70% over the past three months and 23.43% over the past year. The price fell 1.22% in the last session on volume 26.1% below its average. On momentum, the 14-day RSI reads 48.2, in the neutral zone, with the MACD line positive.
Analyst upgrade ›
Gordon Haskett upgraded it to Buy from Hold on October 6, 2026.
Source: Analyst action, Gordon Haskett, October 6, 2026Analyst upgrade ›
HSBC upgraded it to Buy from Hold on September 24, 2026.
Source: Analyst action, HSBC, September 24, 2026
Earnings beat, but the stock fell ›
The August 27, 2026 report beat the EPS estimate by 23.38%, and the share price fell 2.38% in the first session after it.
Source: Earnings report, August 27, 2026
- The two closest levels to watch are the 20-day EMA at $128.98, which sits above the price, and the 200-day SMA at $126.08, which sits below it.
- A 14-day RSI of 48.2 places momentum in the neutral zone, and the MACD line is positive. Readings above 70 or below 30 would signal stretched momentum.
- The share price fell 2.38% in the first session after the August 27, 2026 report. Over the last 8 reports, DG beat estimates in 7 of them.
DG trades above its 50-day and 200-day moving averages ($125.87 and $126.08), which is what makes the trend up; losing the 200-day would be the first warning. The nearest level under the price is the 200-day SMA at $126.08.
The first level the price meets on the way up is the 20-day EMA, currently at $128.98.
Technical indicators
Momentum and trend for DG, from its daily closes.
As of October 27, 2026, with DG at $126.85, its 14-day RSI is 48.2 (neutral territory), its 50-day simple moving average is $125.87 and its 200-day is $126.08.
Calculated by CleaRank on daily closes as of October 27, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26). How we calculate these
What DG moves with
Correlation of daily returns over one year: +1 moves in step, 0 has no link, -1 moves the opposite way.
As of October 27, 2026, DG's 1-year correlation of daily returns is +0.01 with S&P 500 (SPY), -0.03 with Nasdaq 100 (QQQ), +0.10 with Bitcoin (BTC) and +0.10 with gold (XAU).
DG price target and analyst forecast
The analysts' target range and how their ratings split.
Analysts checks
2/3Most analysts rate it a buy ›
13 of 31 analysts rate it a buy or strong buy, 17 a hold and 1 a sell.Median target above the price ›
The median 12-month target of $140.00 is 10.4% above the price.More buy ratings than three months ago ›
13 of 31 rate it a buy now, against 11 of 31 three months ago.
DG Wall Street View
12-month price targets
Ratings
Recent rating actions
| Date | Firm | Action | Rating |
|---|---|---|---|
| Oct 6, 2026 | Gordon Haskett | Upgrade | Buy |
| Sep 24, 2026 | HSBC | Upgrade | Buy |
| Sep 8, 2026 | Barclays | Maintains | Overweight |
| Sep 4, 2026 | Argus Research | Maintains | Buy |
| Aug 31, 2026 | Guggenheim | Reiterates | Buy |
| Aug 28, 2026 | Telsey Advisory Group | Maintains | Market Perform |
As of October 27, 2026, 31 Wall Street analysts cover DG: 13 rate it a buy or strong buy, 17 a hold and 1 a sell or strong sell. Their 12-month price targets range from $90.00 to $180.00. The median DG price target is $140.00, 10.4% above the price of $126.85.
Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.
DG trade plan: entry, stop loss and targets
Entry, stop and target levels from the moving averages and recent volatility. Educational, not advice.
DG trade plan
Entry, stop and target levels, sized to your account. Change the bias or the risk and every level updates.
Long entry pick an entry style
Risk management
Profit targets (Based on Conservative Entry)
These levels come from DG's moving averages and recent volatility, not from a forecast. Educational levels, not financial advice; the full disclaimer is at the foot of the page.
Risk profile
How much DG tends to move, against the market and on its own.
DG price history and drawdowns
DG's worst falls and recoveries, what $10,000 became, and which months have been kind to it.
Track record checks
1/4Average daily move under 2% ›
The price has moved 2.17% on an average day (30-day standard deviation of daily returns).Recovered from its worst fall ›
The worst fall was 72.2%, from November 2022 to January 2025; the price is still 46.7% below that peak.Most 1-year holds ended higher ›
72% of 1-year holding periods in the last 10 years ended with a gain.Beat the S&P 500 since the chart begins ›
$10,000 invested in October 2016 is now worth $21,853, against $42,015 in the S&P 500 (SPY).
DG Drawdowns & Recovery
As of October 27, 2026, DG's worst peak-to-trough fall over the last 10 years with dividends reinvested was -72.2% (November 2022 to January 2025); it is still 46.7% below that peak, and 72% of 1-year holding periods ended with a gain.
From weekly closing values with dividends reinvested. A drawdown is the fall from the highest value reached so far to a later low.
Growth of $10,000
What $10,000 put into DG in October 2016 is worth now, against the same amount in the S&P 500.
Against the market: DG trailed the S&P 500 over this period: $21,853 against $42,015.
A $10,000 investment in DG in October 2016 would be worth about $21,853 today with dividends reinvested, compared with about $42,015 for the same investment in the S&P 500 benchmark (also with dividends reinvested).
Seasonal patterns
Which calendar months have been kind to DG, and which have not.
Strongest month, April: an average of +5.13%, up in 9 of 10 years.
Weakest month, September: an average of -5.14%, up in 5 of 10 years.
This month, October: has averaged +2.83%, up in 7 of 9 years. Past seasonality does not repeat on schedule.
Over the last 10 years, DG's strongest calendar month has been April (average +5.13%, up in 9 of 10 years) and its weakest September (average -5.14%, up in 5 of 10 years).
Average return for each calendar month over the last 10 years, from weekly closing prices with dividends included.
DG stock price prediction 2030
Thousands of simulated paths from the price history. A range of outcomes, not a forecast.
Monte Carlo projection
Thousands of simulated paths for $10,000 in DG, from its own past volatility. The shaded area holds 80% of them.
CleaRank's 4-year Monte Carlo simulation, based on 10 years of price history, projects that a $10,000 investment in DG today could grow to about $12,839 by 2030 in the base case, with a 90th-percentile outcome near $29,530 and a 10th-percentile outcome around $5,582. The simulation models price only; at today's 1.86% yield, dividends would add to these figures. Projections are statistical simulations, not guarantees.
DG Stock Price Prediction 2030: Simulated Scenarios
The same simulation in share prices, year by year.
CleaRank's simulation projects a price near $163 for DG by 2030 in the base case, from $127 today (1.3x over 4 years). The 10th-percentile path ends near $70.81. These are outcomes of a Monte Carlo simulation run on DG's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | 10th percentile | Base case | 90th percentile | range base today |
|---|---|---|---|---|
| 2027 | $89.04 | $135 | $205 | |
| 2028 | $79.76 | $144 | $259 | |
| 2029 | $74.38 | $153 | $315 | |
| 2030 | $70.81 | $163 | $375 |
Method: a lognormal simulation of DG's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles. How the simulation works
DG insider trading
What the people running the company have bought and sold.
DG insider trading
Shares the company's directors and officers bought and sold, from their own filings.
Month by month
Open-market purchases above the line, sales below.
Net insider selling: No insider bought DG shares on the open market in the last 18 months. Sales are often planned in advance or cover tax on vesting shares, so they say less than purchases would.
As of October 27, 2026, DG insiders reported 10 open-market sales worth $9.9M and no open-market purchases over the last 18 months; grants and option exercises are not counted.
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Sep 3, 2026 | Kathleen A Reardon
Officer
|
Sell | 5.6K | $732.6K |
| May 28, 2026 | Michael M Calbert
Director
|
Grant | 1.6K | - |
| May 28, 2026 | Ana Maria Chadwick
Director
|
Grant | 1.6K | - |
| May 28, 2026 | Gregory H Hicks
Director
|
Grant | 1.6K | - |
| May 28, 2026 | Timothy I Mcguire
Director
|
Grant | 1.6K | - |
| May 28, 2026 | David P Rowland
Director
|
Grant | 1.6K | - |
| May 28, 2026 | Debra A Sandler
Director
|
Grant | 1.6K | - |
| May 28, 2026 | Ralph E Santana
Director
|
Grant | 1.6K | - |
| May 28, 2026 | Kathleen Scarlett
Director
|
Grant | 1.6K | - |
| Mar 26, 2026 | Anita C Elliott
Officer
|
Grant | 3.5K | - |
| Mar 26, 2026 | Tracey N Herrmann
Officer
|
Grant | 6.7K | - |
| Mar 26, 2026 | Donny H. Lau
Chief Financial Officer
|
Grant | 10.1K | - |
| Mar 26, 2026 | Kathleen A Reardon
Officer
|
Grant | 6.7K | - |
| Mar 26, 2026 | Emily C Taylor
Chief Operating Officer
|
Grant | 12.6K | - |
| Mar 26, 2026 | Rhonda M Taylor
General Counsel
|
Grant | 6.7K | - |
| Mar 26, 2026 | Todd Joseph Vasos
Chief Executive Officer
|
Grant | 40.3K | - |
| Mar 26, 2026 | Carman R Wenkoff
Chief Technology Officer
|
Grant | 6.7K | - |
| Mar 26, 2026 | Roderick J West
Officer
|
Grant | 8.4K | - |
| Mar 26, 2026 | Bryan D Wheeler
Officer
|
Grant | 5.7K | - |
| Mar 11, 2026 | Roderick J West
Officer
|
Option | 2.7K | $227.8K |
| Mar 10, 2026 | Anita C Elliott
Officer
|
Grant | 3.4K | - |
| Mar 10, 2026 | Tracey N Herrmann
Officer
|
Grant | 17.0K | - |
| Mar 10, 2026 | Kathleen A Reardon
Officer
|
Grant | 30.6K | - |
| Mar 10, 2026 | Emily C Taylor
Chief Operating Officer
|
Grant | 34.0K | - |
| Mar 10, 2026 | Rhonda M Taylor
General Counsel
|
Grant | 34.0K | - |
| Mar 10, 2026 | Carman R Wenkoff
Chief Technology Officer
|
Grant | 34.0K | - |
| Mar 10, 2026 | Roderick J West
Officer
|
Grant | 30.6K | - |
| Mar 10, 2026 | Bryan D Wheeler
Officer
|
Grant | 2.0K | - |
| Feb 4, 2026 | David P Rowland
Director
|
Grant | 1.4K | - |
| Dec 19, 2025 | Bryan D Wheeler
Officer
|
Sell | 9.8K | $1.3M |
| Dec 19, 2025 | Bryan D Wheeler
Officer
|
Option | 9.8K | $900.6K |
| Dec 16, 2025 | Rhonda M Taylor
General Counsel
|
Sell | 7.5K | $1.0M |
| Dec 16, 2025 | Roderick J West
Officer
|
Sell | 2.3K | $304.3K |
| Dec 16, 2025 | Roderick J West
Officer
|
Option | 2.4K | $299.7K |
| Dec 12, 2025 | Anita C Elliott
Officer
|
Sell | 2.5K | $333.4K |
| Dec 12, 2025 | Anita C Elliott
Officer
|
Option | 2.5K | $213.0K |
| Dec 11, 2025 | Carman R Wenkoff
Chief Technology Officer
|
Sell | 19.2K | $2.5M |
| Dec 11, 2025 | Tracey N Herrmann
Officer
|
Sell | 17.4K | $2.2M |
| Dec 10, 2025 | Tracey N Herrmann
Officer
|
Option | 12.6K | $1.1M |
| Dec 8, 2025 | Kathleen A Reardon
Officer
|
Sell | 4.4K | $558.0K |
| Dec 8, 2025 | Donny H. Lau
Chief Financial Officer
|
Grant | 36.9K | - |
| Dec 8, 2025 | Emily C Taylor
Chief Operating Officer
|
Grant | 2.1K | - |
| Dec 8, 2025 | Bryan D Wheeler
Officer
|
Grant | 820 | - |
| Jun 17, 2025 | Emily C Taylor
Officer
|
Sell | 2.0K | $222.5K |
| Jun 12, 2025 | Kathleen A Reardon
Officer
|
Sell | 6.4K | $718.2K |
| Jun 12, 2025 | Kathleen A Reardon
Officer
|
Option | 3.6K | $303.8K |
| May 28, 2025 | Warren F Bryant
Director
|
Grant | 2.1K | - |
| May 28, 2025 | Michael M Calbert
Director
|
Grant | 2.1K | - |
| May 28, 2025 | Ana Maria Chadwick
Director
|
Grant | 2.1K | - |
| May 28, 2025 | Timothy I Mcguire
Director
|
Grant | 2.1K | - |
| May 28, 2025 | David P Rowland
Director
|
Grant | 2.1K | - |
| May 28, 2025 | Debra A Sandler
Director
|
Grant | 2.1K | - |
| May 28, 2025 | Ralph E Santana
Director
|
Grant | 2.1K | - |
| May 28, 2025 | Kathleen Scarlett
Director
|
Grant | 2.1K | - |
Source: TwelveData, from SEC Form 4 filings
DG stock forecast: questions people ask
Answered from the figures on this page, as of October 27, 2026.