Stock·NYSE·Consumer Defensive
Dollar General Corp. (DG)
- Market cap
- $29.64B
- P/E
- 17.45
- Dividend yield
- 1.76%
- Street target
- $140.00median of 31 analysts
- 52-week range
- $95.11 $158.23
The short version
Where DG stands today, in four lines, and what CleaRank Financial AI makes of it.
DG at a glance
Dollar General Corp. (DG): Buy, 74/100 on CleaRank's AI score.
- Trend Up: the price is above both its 50- and 200-day moving averages ($124.42 and $126.36).
- Earnings DG beat estimates in 6 of its last 8 quarters, yet fell the next day after 5 of those beats.
- Insiders Insiders sold $9.9M and made no open-market purchases over the last 18 months.
- Valuation P/E of 17.4 against 24.2 for the Consumer Defensive sector: a discount to peers (-28%).
Figures as of October 17, 2026.
CleaRank Financial AI
Dollar General Corp. (DG) carries a CleaRank rating of Buy and a model score of 74/100.
Valuation adds the most to that score. The P/E of 17.45 sits 27.9% below the sector median, a discount to peers, and the P/S of 0.68 is 69.1% below the sector median. Profitability pulls the score down the most, since return on equity of 19.69% is below the sector median. The trend is up, with DG trading 7.99% above its 50-day average of $124.42 and 6.33% above its 200-day average of $126.36. Over the past year, the price climbed 29.34%.
Only on CleaRank
Figures we compute ourselves from DG's own price, earnings and insider-filing history. Tap one to see it in context.
Price and trading
The chart, today's range and how far the price has moved over each period.
Trend checks
3/4Price above its 50-day average ›
The price of $134.36 is 8.0% above the 50-day simple moving average of $124.42.Price above its 200-day average ›
The price is 6.3% above the 200-day simple moving average of $126.36.50-day average above the 200-day ›
The 50-day average ($124.42) is 1.5% below the 200-day average ($126.36), the arrangement of a falling longer-term trend.In the upper half of its 52-week range ›
The price sits at 62% of its 52-week range, between $95.11 and $158.23.
DG share price
Pick a period: each tab shows how far DG has moved over it, to the last close.
Today's trading
Where DG sits inside today's range and its 52-week range.
Fundamentals
Valuation against the sector, and the revenue and earnings behind it.
Valuation and quality checks
5/5P/E below the sector median ›
The trailing P/E of 17.45 is 27.9% below the Consumer Defensive median of 24.2.P/S below the sector median ›
The price-to-sales ratio of 0.68 is 69.1% below the sector median of 2.2.Profitable over the last 12 months ›
Net income over the last 12 months was $1.7B on revenue of $43.6B, a net margin of 3.9%.Beat estimates in most recent reports ›
DG beat the EPS estimate in 6 of its last 8 reports.Pays a dividend ›
The trailing dividend yield is 1.76%, or $2.36 a share a year.
Key statistics
The headline figures for DG.
As of October 17, 2026, DG trades at $134.36, with a market value of $29.64B, a P/E ratio of 17.45 and a dividend yield of 1.76%.
What the numbers say
CleaRank Financial AI's reading of DG's valuation, growth and risks.
Dollar General Corp. (DG) trades at 17.45 times trailing earnings, which is 27.9% below the Consumer Defensive median of 24.2. The peer comparison on this page labels that P/E a discount to peers. Measured against sales, the P/S of 0.68 is 69.1% below the sector median of 2.2. For scale, the company has a market value of $29.6B and trailing earnings of $7.70 per share.
In the latest year revenue grew 5.20%, 0.1 percentage points slower than the sector median of 5.3%. Margins stand at a net margin of 3.90% and an operating margin of 6.81%. It reports a return on equity of 19.69%, below the sector median of 19.7%. Debt-to-equity of 1.70 and a trailing dividend yield of 1.76% ($2.36 a share a year) round out the fundamentals.
Earnings in the August 27, 2026 report topped forecasts by 23.38%, with $2.48 per share reported against an estimate of $2.01. Even so, the stock dropped 2.38% in the following session.
DG has beaten the EPS estimate in 6 of its last 8 reports, yet the share price still dropped in the first session after 5 of those 6 beats. The biggest earlier reaction followed the December 4, 2025 report, when EPS beat the estimate by 37.63% and the stock rose 5.65%. Analysts forecast EPS of $7.91 for this fiscal year, a gain of 15.4%, and $8.38 for the year after, a gain of 5.9%.
DG's average daily move is 2.08%. The price sits 15.09% under its 52-week high of $158.23. Insiders sold shares worth $9.9M over the last 18 months and made no open-market purchases. Insider sales are often planned in advance or made to cover taxes on vesting shares, so they carry less weight than open-market buying.
DG against the Consumer Defensive sector
How DG compares with the median Consumer Defensive stock CleaRank tracks.
Price to earnings vs sector: DG trades at a notable discount to sector peers (-28%), which may indicate undervaluation or specific company headwinds.
Return vs SPY: Since May 6, 2025, DG has gained 43.5% against a gain of 36.6% for SPY.
Performance against SPY
DG and the Consumer Defensive sector fund over the same days.
Revenue and earnings
How much DG sells, and how much of it becomes profit.
Revenue growth: Revenue grew 5.2% in FY2026 to $42.7B, from $40.6B a year earlier.
Profit margin: The net margin was 3.5% in FY2026, up from 2.8% the year before.
Profitable: DG earned $1.5B in FY2026.
Earnings reality check
Did DG beat what analysts expected, and how did the stock react?
Earnings record: DG beat the analyst estimate in 6 of the last 8 quarters.
Market reaction: The stock fell in the first session after 5 of those 6 beats, so a beat has not been enough on its own.
| Report | Estimate | Actual | Surprise | First session | 5 sessions |
|---|---|---|---|---|---|
| Aug 27, 2026after close | $2.01 | $2.48 | +23.38% | -2.38% | +4.27% |
| Jun 2, 2026after close | $1.88 | $2.00 | +6.38% | -1.11% | +2.93% |
| Mar 12, 2026after close | $1.64 | $1.93 | +17.68% | -3.02% | -9.19% |
| Dec 4, 2025after close | $0.93 | $1.28 | +37.63% | +5.65% | +5.90% |
| Aug 28, 2025after close | $1.57 | $1.86 | +18.47% | -2.64% | -2.18% |
| Jun 3, 2025after close | $1.49 | $1.78 | +19.46% | -0.71% | -1.18% |
| Mar 13, 2025after close | $1.50 | $0.87 | -42.00% | -1.16% | +2.15% |
| Dec 5, 2024after close | $0.95 | $0.89 | -6.32% | +2.50% | -1.48% |
As of October 17, 2026, DG has beaten the analyst EPS estimate in 6 of its last 8 reported quarters and fell in the first trading session after 5 of those beats; its latest report, on August 27, 2026, came in 23.38% above the estimate and the stock moved -2.38% in the first session.
The first session is the first full trading day on the news: the report day itself for a report before the open, the next day for one after the close. Surprise is actual EPS against the consensus estimate.
AI analysis and technicals
CleaRank's score and reasoning, the indicators behind it, and what the price moves with.
Momentum checks
3/3RSI not overbought or oversold ›
The 14-day RSI is 66.6, showing bullish momentum without being overbought.RSI above 50 ›
An RSI of 66.6 is above the 50 midpoint, so buyers have had the upper hand over the last 14 days.MACD line above zero ›
The MACD line is positive, so the 12-day average is above the 26-day average.
CleaRank AI analysis of DG
The score, the reasoning behind it, and what could move the price next.
DG's trend points up. The stock trades at $134.36, 6.33% above its 200-day average of $126.36 and 7.99% above its 50-day average of $124.42. Still, the 50-day average is 1.53% below the 200-day, a sign that the recovery has not yet pushed the longer-run averages higher. Across the 52-week range, which stretches from $95.11 to $158.23, the price sits at 62%.
On momentum, the 14-day RSI reads 66.6, in the bullish zone, below the overbought line, with the MACD line positive. Every period on the chart shows a gain, with the price up 6.85% over the past three months, 6.06% over the past six months and 29.34% over the past year.
Analyst upgrade ›
Gordon Haskett upgraded it to Buy from Hold on October 6, 2026.
Source: Analyst action, Gordon Haskett, October 6, 2026Analyst upgrade ›
HSBC upgraded it to Buy from Hold on September 24, 2026.
Source: Analyst action, HSBC, September 24, 2026
Earnings beat ›
The August 27, 2026 report beat the EPS estimate by 23.38%, and the share price fell 2.38% in the first session after it.
Source: Earnings report, August 27, 2026
- The two closest levels matter most: the 52-week high at $158.23 above the price, and the 200-day SMA at $126.36 below it.
- The 14-day RSI reads 66.6, in the bullish zone, with the MACD line positive; readings above 70 or below 30 mark stretched momentum.
- The share price fell 2.38% in the first session after the August 27, 2026 report. Over the last 8 reports, DG beat estimates in 6.
DG trades above its 50-day and 200-day moving averages ($124.42 and $126.36), which is what makes the trend up; losing the 200-day would be the first warning. The nearest level under the price is the 200-day SMA at $126.36.
The 52-week high at $158.23 is the next level overhead. The RSI sits in the bullish band, which supports the current direction and sits close to the overbought line.
Technical indicators
Momentum and trend for DG, from its daily closes.
As of October 17, 2026, with DG at $134.36, its 14-day RSI is 66.6 (showing bullish momentum without being overbought), its 50-day simple moving average is $124.42 and its 200-day is $126.36.
Calculated by CleaRank on daily closes as of October 17, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26).
What DG moves with
Correlation of daily returns over one year: +1 moves in step, 0 has no link, -1 moves the opposite way.
As of October 17, 2026, DG's 1-year correlation of daily returns is +0.02 with S&P 500 (SPY), -0.02 with Nasdaq 100 (QQQ), +0.11 with Bitcoin (BTC) and +0.12 with gold (XAU).
What Wall Street expects
The analysts' target range and how their ratings split.
Analysts checks
2/3Most analysts rate it a buy ›
13 of 31 analysts rate it a buy or strong buy, 17 a hold and 1 a sell.Median target above the price ›
The median 12-month target of $140.00 is 4.2% above the price.More buy ratings than three months ago ›
13 of 31 rate it a buy now, against 11 of 31 three months ago.
DG Wall Street View
12-month price targets
Ratings
Recent rating actions
| Date | Firm | Action | Rating |
|---|---|---|---|
| Oct 6, 2026 | Gordon Haskett | Upgrade | Buy |
| Sep 24, 2026 | HSBC | Upgrade | Buy |
| Sep 8, 2026 | Barclays | Maintains | Overweight |
| Sep 4, 2026 | Argus Research | Maintains | Buy |
| Aug 31, 2026 | Guggenheim | Reiterates | Buy |
| Aug 28, 2026 | Telsey Advisory Group | Maintains | Market Perform |
As of October 17, 2026, 31 Wall Street analysts cover DG: 13 rate it a buy or strong buy, 17 a hold and 1 a sell or strong sell. Their 12-month price targets range from $90.00 to $180.00, with a median of $140.00, 4.2% above the price of $134.36.
Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.
A trade plan, if you want one
Entry, stop and target levels from the moving averages and recent volatility. Educational, not advice.
DG trade plan
Entry, stop and target levels, sized to your account. Change the bias or the risk and every level updates.
Long entry pick an entry style
Risk management
Profit targets (Based on Conservative Entry)
These levels come from DG's moving averages and recent volatility, not from a forecast. Educational levels, not financial advice; the full disclaimer is at the foot of the page.
Risk profile
How much DG tends to move, against the market and on its own.
The long record
DG's worst falls and recoveries, what $10,000 became, and which months have been kind to it.
Track record checks
1/4Average daily move under 2% ›
The price has moved 2.08% on an average day (30-day standard deviation of daily returns).Recovered from its worst fall ›
The worst fall was 72.3%, from November 2022 to January 2025; the price is still 43.6% below that peak.Most 1-year holds ended higher ›
72% of 1-year holding periods in the last 10 years ended with a gain.Beat the S&P 500 since the chart begins ›
$10,000 invested in October 2016 is now worth $22,516, against $42,055 in the S&P 500 (SPY).
DG Drawdowns & Recovery
As of October 17, 2026, DG's worst peak-to-trough fall over the last 10 years with dividends reinvested was -72.3% (November 2022 to January 2025); it is still 43.6% below that peak, and 72% of 1-year holding periods ended with a gain.
From weekly closing values with dividends reinvested. A drawdown is the fall from the highest value reached so far to a later low.
Growth of $10,000
What $10,000 put into DG in October 2016 is worth now, against the same amount in the S&P 500.
Against the market: DG trailed the S&P 500 over this period: $22,516 against $42,055.
A $10,000 investment in DG in October 2016 would be worth about $22,516 today with dividends reinvested, compared with about $42,055 for the same investment in the S&P 500 benchmark (also with dividends reinvested).
Seasonal patterns
Which calendar months have been kind to DG, and which have not.
Strongest month, April: an average of +6.74%, up in 8 of 10 years.
Weakest month, May: an average of -3.34%, up in 4 of 10 years.
This month, October: has averaged +2.73%, up in 7 of 9 years. Past seasonality does not repeat on schedule.
Over the last 10 years, DG's strongest calendar month has been April (average +6.74%, up in 8 of 10 years) and its weakest May (average -3.34%, up in 4 of 10 years).
Average return for each calendar month over the last 10 years, from weekly closing prices with dividends included.
Long-term scenarios
Thousands of simulated paths from the price history. A range of outcomes, not a forecast.
Monte Carlo projection
Thousands of simulated paths for $10,000 in DG, from its own past volatility. The shaded area holds 80% of them.
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in DG today could grow to about $18,914 by 2036 in the base case, with a 90th-percentile outcome near $70,283 and a 10th-percentile outcome around $5,090. The simulation models price only; at today's 1.76% yield, dividends would add to these figures. Projections are statistical simulations, not guarantees.
DG Stock Price Prediction: 2030
The same simulation in share prices, year by year.
CleaRank's simulation projects a price near $173 for DG by 2030 in the base case, from $134 today (1.3x over 4 years). The 10th-percentile path ends near $75.59. These are outcomes of a Monte Carlo simulation run on DG's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | 10th percentile | Base case | 90th percentile | range base today |
|---|---|---|---|---|
| 2027 | $94.55 | $143 | $217 | |
| 2028 | $84.86 | $153 | $275 | |
| 2029 | $79.26 | $163 | $334 | |
| 2030 | $75.59 | $173 | $398 | |
| 2031 | $73.04 | $185 | $467 |
Method: a lognormal simulation of DG's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles.
Insider trading
What the people running the company have bought and sold.
DG insider trading
Shares the company's directors and officers bought and sold, from their own filings.
Month by month
Open-market purchases above the line, sales below.
Insider buying: No insider bought DG shares on the open market in the last 18 months. Sales are often planned in advance or cover tax on vesting shares, so they say less than purchases would.
As of October 17, 2026, DG insiders reported 10 open-market sales worth $9.9M and no open-market purchases over the last 18 months; grants and option exercises are not counted.
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Sep 3, 2026 | Kathleen A Reardon
Officer
|
Sell | 5.6K | $732.6K |
| May 28, 2026 | Michael M Calbert
Director
|
Grant | 1.6K | - |
| May 28, 2026 | Ana Maria Chadwick
Director
|
Grant | 1.6K | - |
| May 28, 2026 | Gregory H Hicks
Director
|
Grant | 1.6K | - |
| May 28, 2026 | Timothy I Mcguire
Director
|
Grant | 1.6K | - |
| May 28, 2026 | David P Rowland
Director
|
Grant | 1.6K | - |
| May 28, 2026 | Debra A Sandler
Director
|
Grant | 1.6K | - |
| May 28, 2026 | Ralph E Santana
Director
|
Grant | 1.6K | - |
| May 28, 2026 | Kathleen Scarlett
Director
|
Grant | 1.6K | - |
| Mar 26, 2026 | Anita C Elliott
Officer
|
Grant | 3.5K | - |
| Mar 26, 2026 | Tracey N Herrmann
Officer
|
Grant | 6.7K | - |
| Mar 26, 2026 | Donny H. Lau
Chief Financial Officer
|
Grant | 10.1K | - |
| Mar 26, 2026 | Kathleen A Reardon
Officer
|
Grant | 6.7K | - |
| Mar 26, 2026 | Emily C Taylor
Chief Operating Officer
|
Grant | 12.6K | - |
| Mar 26, 2026 | Rhonda M Taylor
General Counsel
|
Grant | 6.7K | - |
| Mar 26, 2026 | Todd Joseph Vasos
Chief Executive Officer
|
Grant | 40.3K | - |
| Mar 26, 2026 | Carman R Wenkoff
Chief Technology Officer
|
Grant | 6.7K | - |
| Mar 26, 2026 | Roderick J West
Officer
|
Grant | 8.4K | - |
| Mar 26, 2026 | Bryan D Wheeler
Officer
|
Grant | 5.7K | - |
| Mar 11, 2026 | Roderick J West
Officer
|
Option | 2.7K | $227.8K |
| Mar 10, 2026 | Anita C Elliott
Officer
|
Grant | 3.4K | - |
| Mar 10, 2026 | Tracey N Herrmann
Officer
|
Grant | 17.0K | - |
| Mar 10, 2026 | Kathleen A Reardon
Officer
|
Grant | 30.6K | - |
| Mar 10, 2026 | Emily C Taylor
Chief Operating Officer
|
Grant | 34.0K | - |
| Mar 10, 2026 | Rhonda M Taylor
General Counsel
|
Grant | 34.0K | - |
| Mar 10, 2026 | Carman R Wenkoff
Chief Technology Officer
|
Grant | 34.0K | - |
| Mar 10, 2026 | Roderick J West
Officer
|
Grant | 30.6K | - |
| Mar 10, 2026 | Bryan D Wheeler
Officer
|
Grant | 2.0K | - |
| Feb 4, 2026 | David P Rowland
Director
|
Grant | 1.4K | - |
| Dec 19, 2025 | Bryan D Wheeler
Officer
|
Sell | 9.8K | $1.3M |
| Dec 19, 2025 | Bryan D Wheeler
Officer
|
Option | 9.8K | $900.6K |
| Dec 16, 2025 | Rhonda M Taylor
General Counsel
|
Sell | 7.5K | $1.0M |
| Dec 16, 2025 | Roderick J West
Officer
|
Sell | 2.3K | $304.3K |
| Dec 16, 2025 | Roderick J West
Officer
|
Option | 2.4K | $299.7K |
| Dec 12, 2025 | Anita C Elliott
Officer
|
Sell | 2.5K | $333.4K |
| Dec 12, 2025 | Anita C Elliott
Officer
|
Option | 2.5K | $213.0K |
| Dec 11, 2025 | Carman R Wenkoff
Chief Technology Officer
|
Sell | 19.2K | $2.5M |
| Dec 11, 2025 | Tracey N Herrmann
Officer
|
Sell | 17.4K | $2.2M |
| Dec 10, 2025 | Tracey N Herrmann
Officer
|
Option | 12.6K | $1.1M |
| Dec 8, 2025 | Kathleen A Reardon
Officer
|
Sell | 4.4K | $558.0K |
| Dec 8, 2025 | Donny H. Lau
Chief Financial Officer
|
Grant | 36.9K | - |
| Dec 8, 2025 | Emily C Taylor
Chief Operating Officer
|
Grant | 2.1K | - |
| Dec 8, 2025 | Bryan D Wheeler
Officer
|
Grant | 820 | - |
| Jun 17, 2025 | Emily C Taylor
Officer
|
Sell | 2.0K | $222.5K |
| Jun 12, 2025 | Kathleen A Reardon
Officer
|
Sell | 6.4K | $718.2K |
| Jun 12, 2025 | Kathleen A Reardon
Officer
|
Option | 3.6K | $303.8K |
| May 28, 2025 | Warren F Bryant
Director
|
Grant | 2.1K | - |
| May 28, 2025 | Michael M Calbert
Director
|
Grant | 2.1K | - |
| May 28, 2025 | Ana Maria Chadwick
Director
|
Grant | 2.1K | - |
| May 28, 2025 | Timothy I Mcguire
Director
|
Grant | 2.1K | - |
| May 28, 2025 | David P Rowland
Director
|
Grant | 2.1K | - |
| May 28, 2025 | Debra A Sandler
Director
|
Grant | 2.1K | - |
| May 28, 2025 | Ralph E Santana
Director
|
Grant | 2.1K | - |
| May 28, 2025 | Kathleen Scarlett
Director
|
Grant | 2.1K | - |
Source: TwelveData, from SEC Form 4 filings
Questions people ask
Answered from the figures on this page, as of October 17, 2026.