Dollar General Corporation (DG)

Dollar General Corporation NYSE

$117.23 2.070 (1.80%)
At close: Jul 24, 4:00 PM EDT
AI Analyst Consensus
Hold
55 / 100

Dollar General Corporation (DG) is currently trading at $117.23, a price point that positions it below its 20-day and 200-day exponential moving averages, indicating near-term weakness. The company operates within the Discount Stores industry, a segment of the Consumer Defensive sector. Despite a modest revenue growth of 3.4%, its Price to Earnings ratio of 16.28 and Earnings Per Share of $7.20 suggest a valuation that is not excessively stretched relative to its earnings power. However, the stock's technical indicators, including a neutral RSI and a stochastic oscillator in oversold territory, coupled with insider activity showing a net seller stance, warrant a cautious approach.

The company's market capitalization stands at approximately $25.86 billion. While DG offers a dividend yield of 2.01% with a rate of $2.36, the recent insider selling activity, totaling $9.3 million in sales versus no reported purchases, signals a potential lack of immediate conviction from management. The stock's position below its 200-day SMA ($122.58) also suggests a longer-term downtrend may be in effect, although it remains above its 50-day SMA ($112.95).

Price Analysis

Market Metrics

Open
$115.72
Day Range
$115.16 to $119.36
Prev Close
$115.16
Volume
1.65M
52-Week Range
$95.11 to $158.23
Market Cap
$25.86B

Peer Benchmarking

Valuation vs Sector (Consumer Defensive)

Performance vs XLP

Sector Position Analysis
The stock's valuation metrics position it within the sector's competitive landscape, reflecting its market standing and growth trajectory relative to industry peers.

DG Analysis

Company's Health 3/5
AI Analyst Target +3.00% Upside
Target Price
$120.75
AI Technical Analysis Hold

Dollar General's technical profile presents a mixed outlook. The stock is currently trading below its 20-day EMA ($118.94) and its 200-day SMA ($122.58), suggesting downward pressure. However, it remains above its 50-day SMA ($112.95), indicating some level of support at this level. The RSI is neutral at 51.39, offering no strong directional signal, while the stochastic oscillator at 23.15 suggests the stock is in a a healthy range, potentially setting up for a bounce.

The MACD indicator at 1.69 points to a slight bullish momentum, though its proximity to zero suggests this may be waning. The CCI reading of -60.54 indicates bearish sentiment in the short term. Key support lies around the 50-day SMA, while resistance is observed at the 20-day EMA and the 200-day SMA. The current price action below key moving averages suggests a cautious stance is warranted, with a break below the 50-day SMA potentially signaling further downside.

ProTips
  • Monitor insider transactions closely; a continuation of net selling could pressure the stock further.
  • The stock's position below the 200-day SMA is a key resistance level to watch for potential trend changes.
  • Consider position sizing carefully given the mixed technical signals and recent insider selling.
Key Catalysts
Bearish Consistent Insider Selling

Insiders have sold $9.3 million worth of stock with no reported purchases, indicating a potential lack of confidence in near-term price appreciation.

Source: Insider Summary
Bearish Trading Below Key Moving Averages

The stock is currently trading below its 20-day EMA and 200-day SMA, suggesting bearish short-to-medium term momentum.

Source: Technical Analysis
Bullish Support at 50-Day SMA

The stock remains above its 50-day SMA ($112.95), which could act as a support level if selling pressure intensifies.

Source: Technical Analysis
Bullish Dividend Yield

The 2.01% dividend yield provides a consistent return for shareholders, potentially cushioning downside risk.

Source: Dividend Data
Market Outlook

The outlook for Dollar General is cautiously neutral, reflecting a balance between its defensive sector positioning and mixed technical signals. The stock's current price action below key moving averages suggests limited immediate upside, and the net seller insider activity adds a layer of caution. However, its valuation remains attractive relative to the sector, and the dividend provides a baseline return.

A potential upside catalyst could emerge if the stock can reclaim its 20-day and 200-day SMAs, signaling a renewed bullish trend. Conversely, a break below the 50-day SMA, especially if accompanied by increased selling volume or negative news, could lead to further price depreciation. Investors should monitor insider activity closely and watch for technical confirmation before making significant moves.

Key Statistics

Market Cap 25.86B
P/E Ratio 16.28
EPS (TTM) 7.20
Dividend Yield 2.01%
52 Week High 158.23
52 Week Low 95.11

Dollar General's valuation appears reasonable, with a P/E ratio of 16.28 and an EPS of $7.20. This P/E is below the sector average of 22.5, suggesting potential value. The company's revenue growth of 3.4% is modest but steady, aligning with the defensive nature of its sector. The dividend yield of 2.01% provides some return to shareholders, though it is lower than the sector average of 10.0% revenue growth.

The company's balance sheet strength is not detailed in the provided data, but its consistent EPS suggests operational stability. However, the lack of significant revenue acceleration and the presence of insider selling temper the fundamental outlook. While the valuation is not prohibitive, the modest growth and insider sentiment suggest limited near-term upside potential based on fundamentals alone.

Earnings & Growth Analysis

With an EPS of $7.20 and a P/E ratio of 16.28, Dollar General demonstrates consistent profitability. The reported revenue growth of 3.4% indicates a stable, albeit slow, expansion of its business. While specific recent earnings beats or misses are not provided, the EPS figure suggests the company is effectively managing its operations to generate earnings. The current financial data points towards a company that is reliably profitable but not experiencing rapid growth.

Key Risks

A primary risk for Dollar General is the recent insider selling activity, which signals a potential lack of confidence from management and could precede a price decline. Additionally, the stock's current technical positioning below key moving averages, particularly the 200-day SMA, indicates potential for further downside pressure. Competitive pressures within the discount retail sector and potential shifts in consumer spending habits also represent ongoing risks.

Technical Indicators i

RSI (14) 51.39
MACD 1.69
SMA 50 112.95
SMA 200 122.58
Technical Rating Bullish
RSI
Neutral
SMA Cross
Bearish
Price vs SMA
Bullish
MACD
Bullish
Moving averages show a lagging Death Cross (50-day: $112.95, 200-day: $122.58), price sits above the 50-day SMA but below the 200-day SMA - a mixed posture.

Market Correlations

How this stock moves relative to other assets

Based on 1 year of daily price data. Correlations may vary over different time periods.

S&P 500 (SPY) +0.02
Weak correlation
Nasdaq 100 (QQQ) -0.01
Weak correlation
Bitcoin (BTC) +0.11
Weak correlation
Gold (XAU) +0.14
Weak correlation
Check Custom Correlation

Actionable Trade Plans

Specific entry, exit, and risk management levels

Select Your Trade Bias
Risk Tolerance
Conservative 2% Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →

Entry Strategies (click to switch)

CONSERVATIVE
$116.06
Slight discount to current
Wait for small dip
AGGRESSIVE
$117.23
At current price
Enter now if confident

Risk Management

STOP LOSS
$109.71
MAX LOSS
-5.5%
Volatility-Adjusted Stop Loss
Calculated based on RSI (51.4) and current market volatility

Profit Targets (Based on Conservative Entry)

TARGET 1
$119.54
+3% (Conservative)
+2.0% (Aggressive)
TARGET 2
$121.86
+5% (Conservative)
+4.0% (Aggressive)
TARGET 3
$125.34
+8% (Conservative)
+6.9% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
ℹ️ Disclaimer
This AI-generated trade plan for DG is for educational and informational purposes only and does not constitute financial advice. The analysis is based on historical data patterns and technical indicators which may not predict future results. Stock trading involves risk of loss. Verify all data independently and consult a qualified financial advisor. Generated on July 26, 2026.

Compare Stocks

Compare stocks against top peers and benchmarks.

DG
117.23
1.80%
+ Compare

Risk & Volatility i

Risk Level High
Daily Volatility
2.44%
30-day average
52-Week Range
$95.11 23% from low $158.23
Risk Considerations
Monitor position sizing based on current volatility levels
Consider stop-loss placement beyond recent price range
Diversification helps mitigate single-stock risk exposure

Growth of $10,000

Compare with Another Ticker

Monte Carlo Projection (10yr)

Insider Trading Analysis

Source: SEC Form 4
Bought
None
No open-market buys
Sold
$9.3M
10 Transactions
Insiders
21
Active Traders
$
Avg Transaction
$928.9K
Moderate size
Date Insider Type Shares Value

Frequently Asked Questions

As of July 26, 2026, Dollar General Corporation (DG) is trading at $117.23 per share.
Dollar General's P/E ratio of 16.28 is below the Consumer Defensive sector average of 22.5, suggesting a potentially more attractive valuation.
Insider activity shows a net seller stance, with $9.3 million in total sales and no reported purchases, indicating a potential bearish signal from management.
In July 2026, Dollar General's RSI is neutral at 51.39, its stochastic is in oversold territory at 23.15, and it is trading below its 20-day EMA and 200-day SMA, suggesting mixed short-term signals with potential for a bounce.
Dollar General reported a revenue growth rate of 3.4%.
Dollar General is trading above its 50-day SMA ($112.95) but below its 200-day SMA ($122.58).
Dollar General offers a dividend yield of approximately 2.01%.