Stock·NASDAQ·Consumer Defensive
PepsiCo, Inc. (PEP)
- Market cap
- $181.93B
- P/E
- 16.79
- Dividend yield
- 4.35%
- Street target
- $140.50median of 24 analysts
- 52-week range
- $123.47 $171.48
PEP stock forecast today
Where PEP stands today, and what CleaRank Financial AI makes of it.
PEP at a glance
PepsiCo, Inc. (PEP): Hold, 54/100 on CleaRank's AI score.
- Trend Down: the price is below both its 50- and 200-day moving averages ($133.91 and $146.12).
- Earnings PEP beat estimates in 6 of its last 8 quarters, yet fell the next day after 3 of those beats.
- Insiders Insiders sold $6.2M and made no open-market purchases over the last 18 months.
- Valuation P/E of 16.8 against 24.2 for the Consumer Defensive sector: a discount to peers (-31%).
Figures as of October 27, 2026.
CleaRank Financial AI
CleaRank rates PepsiCo, Inc. (PEP) Hold, with a model score of 54/100.
Valuation lifts the score most: the P/E of 16.79 is 30.6% below the sector median (a discount to peers) and the P/S of 1.85 is 15.9% below the sector median. The trend holds it back most: the price is 8.64% below its 200-day average and 0.31% below its 50-day average, and the 50-day average is 8.36% below the 200-day. The 50-day average stands at $133.91 and the 200-day at $146.12. Over the past year the price fell 12.53%.
Only on CleaRank
Figures we compute ourselves from PEP's own price, earnings and insider-filing history. Tap one to see it in context.
PEP stock price and trading
The chart, today's range and how far the price has moved over each period.
Trend checks
0/4Price above its 50-day average ›
The price of $133.50 is 0.3% below the 50-day simple moving average of $133.91.Price above its 200-day average ›
The price is 8.6% below the 200-day simple moving average of $146.12.50-day average above the 200-day ›
The 50-day average ($133.91) is 8.4% below the 200-day average ($146.12), the arrangement of a falling longer-term trend.In the upper half of its 52-week range ›
The price sits at 21% of its 52-week range, between $123.47 and $171.48.
PEP share price
Pick a period: each tab shows how far PEP has moved over it, to the last close.
Today's trading
Where PEP sits inside today's range and its 52-week range.
PEP fundamentals and valuation
Valuation against the sector, and the revenue and earnings behind it.
Valuation and quality checks
5/5P/E below the sector median ›
The trailing P/E of 16.79 is 30.6% below the Consumer Defensive median of 24.2.P/S below the sector median ›
The price-to-sales ratio of 1.85 is 15.8% below the sector median of 2.2.Profitable over the last 12 months ›
Net income over the last 12 months was $10.9B on revenue of $98.2B, a net margin of 11.1%.Beat estimates in most recent reports ›
PEP beat the EPS estimate in 6 of its last 8 reports.Pays a dividend ›
The trailing dividend yield is 4.35%, or $5.81 a share a year.
Key statistics
The headline figures for PEP.
As of October 27, 2026, PEP trades at $133.50, with a market value of $181.93B, a P/E ratio of 16.79 and a dividend yield of 4.35%.
What the numbers say
CleaRank Financial AI's reading of PEP's valuation, growth and risks.
On earnings, PepsiCo, Inc. (PEP) is valued at 16.79 times, against a median of 24.2 for Consumer Defensive: a discount to peers, with the P/E 30.6% below that median. Measured against sales, the P/S of 1.85 is 15.9% below the sector median of 2.2. PEP has a market value of $181.9B and trailing earnings of $7.95 a share.
Profitability shows a net margin of 11.09% and an operating margin of 16.88%. It generates a return on equity of 52.19%, above the sector median of 19.7%. It also reports debt-to-equity of 2.31 and a trailing dividend yield of 4.35% ($5.81 a share a year).
PEP's latest report, dated October 8, 2026, showed EPS of $2.34 versus an estimate of $2.30, a beat of 1.74%. Even so, the stock dropped 1.85% in the following session.
PEP beat the EPS estimate in 6 of its last 8 reports; even so, 3 of those 6 beats were followed by a lower share price the next session. Looking ahead, analysts expect EPS of $8.40 this fiscal year (growth of 3.1%) and $8.64 the year after (growth of 2.9%).
PEP's average daily move is 1.50%, and its beta against the S&P 500 is 0.36. As long as the price stays under both moving averages, the downtrend remains a risk. The price is 22.15% below the 52-week high of $171.48. Over the last 18 months, insiders sold $6.2M of stock and made no open-market purchases. Sales like these are often planned in advance or made to cover tax on vesting shares, which makes them a weaker signal than buying.
PEP against the Consumer Defensive sector
How PEP compares with the median Consumer Defensive stock CleaRank tracks.
Price to earnings vs sector: PEP trades at a notable discount to sector peers (-31%), which may indicate undervaluation or specific company headwinds.
Return vs SPY: Since May 15, 2025, PEP has gained 1.5% against a gain of 30.4% for SPY.
Performance against SPY
PEP and the S&P 500 (SPY) over the same days.
Revenue and earnings
How much PEP sells, and how much of it becomes profit.
Revenue growth: Revenue grew 2.3% in FY2025 to $93.9B, from $91.9B a year earlier.
Profit margin: The net margin was 8.8% in FY2025, down from 10.5% the year before.
Profitable: PEP earned $8.3B in FY2025.
Earnings reality check
Did PEP beat what analysts expected, and how did the stock react?
Earnings record: PEP beat the analyst estimate in 6 of the last 8 quarters.
Market reaction: The stock fell in the first session after 3 of those 6 beats, so a beat has not been enough on its own.
| Report | Estimate | Actual | Surprise | First session | 5 sessions |
|---|---|---|---|---|---|
| Oct 8, 2026after close | $2.30 | $2.34 | +1.74% | -1.85% | +0.03% |
| Jul 9, 2026after close | $2.21 | $2.20 | -0.45% | -0.35% | +1.14% |
| Apr 16, 2026after close | $1.55 | $1.61 | +3.87% | -0.45% | -1.69% |
| Feb 3, 2026after close | $2.24 | $2.26 | +0.89% | +2.04% | +2.53% |
| Oct 9, 2025after close | $2.26 | $2.29 | +1.33% | +3.71% | +5.50% |
| Jul 17, 2025after close | $2.03 | $2.12 | +4.43% | -1.51% | -0.64% |
| Apr 24, 2025after close | $1.49 | $1.48 | -0.67% | -1.43% | -1.30% |
| Feb 4, 2025after close | $1.94 | $1.96 | +1.03% | +1.51% | +1.50% |
As of October 27, 2026, PEP has beaten the analyst EPS estimate in 6 of its last 8 reported quarters and fell in the first trading session after 3 of those beats; its latest report, on October 8, 2026, came in 1.74% above the estimate and the stock moved -1.85% in the first session.
The first session is the first full trading day on the news: the report day itself for a report before the open, the next day for one after the close. Surprise is actual EPS against the consensus estimate.
PEP AI analysis and technical indicators
CleaRank's score and reasoning, the indicators behind it, and what the price moves with.
Momentum checks
3/3RSI not overbought or oversold ›
The 14-day RSI is 53.5, in neutral territory.RSI above 50 ›
An RSI of 53.5 is above the 50 midpoint, so buyers have had the upper hand over the last 14 days.MACD line above zero ›
The MACD line is positive, so the 12-day average is above the 26-day average.
CleaRank Financial AI analysis of PEP
The score, the reasoning behind it, and what could move the price next.
PepsiCo, Inc. (PEP) trades at $133.50, below both of its main moving averages. The price sits 0.31% below the 50-day average of $133.91 and 8.64% below the 200-day average of $146.12. Within its 52-week range, the price is at 21%, and 8.12% above the 52-week low of $123.47. Both averages point the same way: the 50-day is 8.36% below the 200-day.
The longer record is weaker than the recent bounce. Over the past month the price rose 3.79%, but over the past three months it fell 6.55% and over the past year it fell 12.53%. Momentum is middling: the 14-day RSI sits at 53.5, in the neutral zone, and the MACD line is positive.
Earnings beat, but the stock fell ›
The October 8, 2026 report beat the EPS estimate by 1.74%, and the share price fell 1.85% in the first session after it.
Source: Earnings report, October 8, 2026Rating reaffirmed ›
Barclays kept its Equal-Weight rating on October 12, 2026.
Source: Analyst action, Barclays, October 12, 2026
- The two closest levels matter most: the 50-day SMA at $133.91 sits above the price, and the 20-day EMA at $132.11 sits below it.
- The 14-day RSI reads 53.5, in the neutral zone, with the MACD line positive; readings above 70 or below 30 mark stretched momentum.
- Following the October 8, 2026 report, the share price dropped 1.85% in the first session, and PEP has beaten estimates in 6 of the last 8 reports.
The downtrend stays in place while PEP is below both its 50-day average at $133.91 and its 200-day average at $146.12; a close back above the 50-day would be the first step of a repair. The 50-day SMA at $133.91 is the first hurdle overhead.
On the downside, the first level beneath the price is the 20-day EMA, at $132.11. The 14-day RSI reads 53.5, which is neutral, sitting between 40 and 60.
Technical indicators
Momentum and trend for PEP, from its daily closes.
As of October 27, 2026, with PEP at $133.50, its 14-day RSI is 53.5 (neutral territory), its 50-day simple moving average is $133.91 and its 200-day is $146.12.
Calculated by CleaRank on daily closes as of October 27, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26). How we calculate these
What PEP moves with
Correlation of daily returns over one year: +1 moves in step, 0 has no link, -1 moves the opposite way.
As of October 27, 2026, PEP's 1-year correlation of daily returns is +0.04 with S&P 500 (SPY), -0.11 with Nasdaq 100 (QQQ), -0.13 with Bitcoin (BTC) and -0.01 with gold (XAU).
PEP price target and analyst forecast
The analysts' target range and how their ratings split.
Analysts checks
1/3Most analysts rate it a buy ›
6 of 24 analysts rate it a buy or strong buy, 17 a hold and 1 a sell.Median target above the price ›
The median 12-month target of $140.50 is 5.2% above the price.More buy ratings than three months ago ›
6 of 24 rate it a buy now, against 7 of 24 three months ago.
PEP Wall Street View
12-month price targets
Ratings
Recent rating actions
| Date | Firm | Action | Rating |
|---|---|---|---|
| Oct 12, 2026 | Barclays | Maintains | Equal-Weight |
| Oct 9, 2026 | Citigroup | Maintains | Neutral |
| Oct 9, 2026 | JP Morgan | Maintains | Neutral |
| Oct 9, 2026 | BNP Paribas | Maintains | Outperform |
| Oct 9, 2026 | Piper Sandler | Maintains | Overweight |
| Oct 9, 2026 | RBC Capital | Reiterates | Sector Perform |
As of October 27, 2026, 24 Wall Street analysts cover PEP: 6 rate it a buy or strong buy, 17 a hold and 1 a sell or strong sell. Their 12-month price targets range from $106.00 to $169.00. The median PEP price target is $140.50, 5.2% above the price of $133.50.
Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.
PEP trade plan: entry, stop loss and targets
Entry, stop and target levels from the moving averages and recent volatility. Educational, not advice.
PEP trade plan
Entry, stop and target levels, sized to your account. Change the bias or the risk and every level updates.
Entry Strategies pick an entry style
Risk management
Profit targets (Based on Conservative Entry)
These levels come from PEP's moving averages and recent volatility, not from a forecast. Educational levels, not financial advice; the full disclaimer is at the foot of the page.
Risk profile
How much PEP tends to move, against the market and on its own.
PEP price history and drawdowns
PEP's worst falls and recoveries, what $10,000 became, and which months have been kind to it.
Track record checks
2/4Average daily move under 2% ›
The price has moved 1.50% on an average day (30-day standard deviation of daily returns).Recovered from its worst fall ›
The worst fall was 29.1%, from May 2023 to June 2025; the price is still 22.5% below that peak.Most 1-year holds ended higher ›
69% of 1-year holding periods in the last 10 years ended with a gain.Beat the S&P 500 since the chart begins ›
$10,000 invested in October 2016 is now worth $18,040, against $42,376 in the S&P 500 (SPY).
PEP Drawdowns & Recovery
As of October 27, 2026, PEP's worst peak-to-trough fall over the last 10 years with dividends reinvested was -29.1% (May 2023 to June 2025); it is still 22.5% below that peak, and 69% of 1-year holding periods ended with a gain.
From weekly closing values with dividends reinvested. A drawdown is the fall from the highest value reached so far to a later low.
Growth of $10,000
What $10,000 put into PEP in October 2016 is worth now, against the same amount in the S&P 500.
Against the market: PEP trailed the S&P 500 over this period: $18,040 against $42,376.
A $10,000 investment in PEP in October 2016 would be worth about $18,040 today with dividends reinvested, compared with about $42,376 for the same investment in the S&P 500 benchmark (also with dividends reinvested).
Seasonal patterns
Which calendar months have been kind to PEP, and which have not.
Strongest month, July: an average of +4.04%, up in 9 of 10 years.
Weakest month, September: an average of -2.78%, up in 2 of 10 years.
This month, October: has averaged +2.53%, up in 7 of 9 years. Past seasonality does not repeat on schedule.
Over the last 10 years, PEP's strongest calendar month has been July (average +4.04%, up in 9 of 10 years) and its weakest September (average -2.78%, up in 2 of 10 years).
Average return for each calendar month over the last 10 years, from weekly closing prices with dividends included.
PEP stock price prediction 2030
Thousands of simulated paths from the price history. A range of outcomes, not a forecast.
Monte Carlo projection
Thousands of simulated paths for $10,000 in PEP, from its own past volatility. The shaded area holds 80% of them.
CleaRank's 4-year Monte Carlo simulation, based on 10 years of price history, projects that a $10,000 investment in PEP today could grow to about $11,851 by 2030 in the base case, with a 90th-percentile outcome near $19,847 and a 10th-percentile outcome around $7,077. The simulation models price only; at today's 4.35% yield, dividends would add to these figures. Projections are statistical simulations, not guarantees.
PEP Stock Price Prediction 2030: Simulated Scenarios
The same simulation in share prices, year by year.
CleaRank's simulation projects a price near $158 for PEP by 2030 in the base case, from $134 today (1.2x over 4 years). The 10th-percentile path ends near $94.47. These are outcomes of a Monte Carlo simulation run on PEP's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | 10th percentile | Base case | 90th percentile | range base today |
|---|---|---|---|---|
| 2027 | $108 | $139 | $180 | |
| 2028 | $101 | $145 | $209 | |
| 2029 | $97.02 | $152 | $237 | |
| 2030 | $94.47 | $158 | $265 |
Method: a lognormal simulation of PEP's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles. How the simulation works
PEP insider trading
What the people running the company have bought and sold.
PEP insider trading
Shares the company's directors and officers bought and sold, from their own filings.
Month by month
Open-market purchases above the line, sales below.
Net insider selling: No insider bought PEP shares on the open market in the last 18 months. Sales are often planned in advance or cover tax on vesting shares, so they say less than purchases would.
As of October 27, 2026, PEP insiders reported 3 open-market sales worth $6.2M and no open-market purchases over the last 18 months; grants and option exercises are not counted.
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Oct 1, 2026 | Jennifer Bailey
Director
|
Grant | 1.8K | $200.0K |
| Oct 1, 2026 | Cesar Conde
Director
|
Grant | 2.3K | $200.0K |
| Oct 1, 2026 | Ian M Cook
Director
|
Grant | 3.5K | $200.0K |
| Oct 1, 2026 | Edith W. Cooper
Director
|
Grant | 1.9K | $200.0K |
| Oct 1, 2026 | Susan M Diamond
Director
|
Grant | 1.8K | $200.0K |
| Oct 1, 2026 | Dina Dublon
Director
|
Grant | 3.5K | $200.0K |
| Oct 1, 2026 | Michelle Gass
Director
|
Grant | 2.1K | $200.0K |
| Oct 1, 2026 | David W Gibbs
Director
|
Grant | 1.6K | $200.0K |
| Oct 1, 2026 | Dave J Lewis
Director
|
Grant | 2.0K | $200.0K |
| Oct 1, 2026 | Robert C Pohlad
Director
|
Grant | 1.8K | $229.8K |
| Oct 1, 2026 | Daniel L Vasella
Director
|
Grant | 3.4K | $200.0K |
| Oct 1, 2026 | Alberto Weisser
Director
|
Grant | 2.9K | $200.0K |
| Aug 5, 2026 | Robert C Pohlad
Director
|
Grant | 398 | - |
| Jul 27, 2026 | David James Flavell
General Counsel
|
Sell | 2.9K | $404.7K |
| Jul 1, 2026 | Eugene Willemsen
Officer
|
Grant | 1.3K | - |
| Jun 1, 2026 | Jennifer Bailey
Director
|
Grant | 548 | $60.0K |
| Jun 1, 2026 | Susan M Diamond
Director
|
Grant | 693 | $80.0K |
| Jun 1, 2026 | David W Gibbs
Director
|
Grant | 70 | $10.0K |
| Jun 1, 2026 | Daniel L Vasella
Director
|
Grant | 1.9K | $60.0K |
| May 6, 2026 | David W Gibbs
Director
|
Grant | 1.5K | - |
| Mar 4, 2026 | Eugene Willemsen
Officer
|
Sell | 6.5K | $1.1M |
| Mar 2, 2026 | Ramon L Laguarta
Chief Executive Officer
|
Sell | 27.9K | $4.7M |
| Mar 2, 2026 | Robert C Pohlad
Director
|
Grant | 199 | $27.8K |
| Feb 27, 2026 | David James Flavell
General Counsel
|
Grant | 38.0K | - |
| Feb 27, 2026 | Athina Kanioura
Officer
|
Grant | 44.3K | - |
| Feb 27, 2026 | Ramkumar Krishnan
Officer
|
Grant | 44.3K | - |
| Feb 27, 2026 | Ramon L Laguarta
Chief Executive Officer
|
Grant | 112.3K | - |
| Feb 27, 2026 | Silviu Popovici
Officer
|
Grant | 40.6K | - |
| Feb 27, 2026 | Stephen T. Schmitt
Chief Financial Officer
|
Grant | 29.5K | - |
| Feb 27, 2026 | Christine E. Tammara
Officer
|
Grant | 5.0K | - |
| Feb 27, 2026 | Eugene Willemsen
Officer
|
Grant | 39.1K | - |
| Dec 1, 2025 | Segun Agbaje
Director
|
Grant | 401 | $60.0K |
| Dec 1, 2025 | Jennifer Bailey
Director
|
Grant | 401 | $60.0K |
| Dec 1, 2025 | Susan M Diamond
Director
|
Grant | 535 | $80.0K |
| Dec 1, 2025 | Dave J Lewis
Director
|
Grant | 401 | $60.0K |
| Dec 1, 2025 | Daniel L Vasella
Director
|
Grant | 401 | $60.0K |
| Nov 10, 2025 | Stephen T. Schmitt
Chief Financial Officer
|
Grant | 49.2K | $7.0M |
| Oct 1, 2025 | Segun Agbaje
Director
|
Grant | 1.6K | $200.0K |
| Oct 1, 2025 | Jennifer Bailey
Director
|
Grant | 1.5K | $200.0K |
| Oct 1, 2025 | Cesar Conde
Director
|
Grant | 2.0K | $200.0K |
| Oct 1, 2025 | Ian M Cook
Director
|
Grant | 3.0K | $200.0K |
| Oct 1, 2025 | Edith W. Cooper
Director
|
Grant | 1.6K | $200.0K |
| Oct 1, 2025 | Susan M Diamond
Director
|
Grant | 1.5K | $200.0K |
| Oct 1, 2025 | Dina Dublon
Director
|
Grant | 3.1K | $200.0K |
| Oct 1, 2025 | Michelle Gass
Director
|
Grant | 1.8K | $200.0K |
| Oct 1, 2025 | Dave J Lewis
Director
|
Grant | 1.6K | $200.0K |
| Oct 1, 2025 | David C Page
Director
|
Grant | 2.1K | $200.0K |
| Oct 1, 2025 | Robert C Pohlad
Director
|
Grant | 2.1K | $200.0K |
| Oct 1, 2025 | Daniel L Vasella
Director
|
Grant | 2.9K | $200.0K |
| Oct 1, 2025 | Darren Walker
Director
|
Grant | 2.0K | $200.0K |
| Oct 1, 2025 | Alberto Weisser
Director
|
Grant | 2.5K | $200.0K |
| May 30, 2025 | Segun Agbaje
Director
|
Grant | 648 | $60.0K |
| May 30, 2025 | Jennifer Bailey
Director
|
Grant | 531 | $60.0K |
| May 30, 2025 | Susan M Diamond
Director
|
Grant | 531 | $60.0K |
| May 30, 2025 | Dave J Lewis
Director
|
Grant | 590 | $60.0K |
| May 30, 2025 | Daniel L Vasella
Director
|
Grant | 1.8K | $60.0K |
Source: TwelveData, from SEC Form 4 filings
PEP stock forecast: questions people ask
Answered from the figures on this page, as of October 27, 2026.