As of July 27, 2026, The Boston Beer Company Inc. (SAM) trades at $183.60. CleaRank Financial AI rates it Sell with a fair value of $140.00, 23.7% below the current price. Wall Street's consensus target is $170.00. RSI at 50 is in neutral territory, and the price is above its 50-day average of $177.11.

The Boston Beer Company Inc. (SAM)

The Boston Beer Company Inc. NYSE

$183.60 3.450 (1.92%)
At close: Jul 27, 4:00 PM EDT
AI Analyst Consensus
Strong Sell
15 / 100

The Boston Beer Company Inc. (SAM) is currently trading at $180.15, below its 200-day moving average, indicating a bearish technical posture. The company's financial health is concerning, marked by a negative Earnings Per Share (EPS) of -6.68, rendering its P/E ratio mathematically negative. Revenue has also declined by 3.3%, further pressuring its valuation. Despite a neutral RSI, the overall technical and fundamental picture suggests a challenging environment.

Insider activity reveals a net selling trend, with $0 in purchases against $1.6 million in sales, contributing to a moderate insider selling verdict. This, combined with negative EPS and revenue contraction, presents a significant risk to investors. The company operates within the Beverages - Brewers industry, facing competitive pressures that may be exacerbated by its current financial performance.

Price Analysis

Market Metrics

Open
$181.16
Day Range
$178.30 to $186.95
Prev Close
$180.15
Volume
442,863.00
52-Week Range
$158.68 to $264.46
Market Cap
$1.88B

Peer Benchmarking

Valuation vs Sector (Consumer Defensive)

Performance vs VDC

Sector Position Analysis
The stock's valuation metrics position it within the sector's competitive landscape, reflecting its market standing and growth trajectory relative to industry peers.

SAM Analysis

Company's Health 2/5
AI Analyst Target -7.41% Downside
Target Price
$170.00
AI Technical Analysis Strong Sell

The technical indicators for The Boston Beer Company present a mixed but leaning bearish picture. While the stock is trading above its 50-day SMA ($177.11) and 20-day EMA ($177.12), it remains below its 200-day SMA ($208.04). The RSI is neutral at 50.28, suggesting no immediate overbought or oversold conditions. The MACD is negative at -1.38, indicating bearish momentum.

Key support levels are near the 50-day SMA, while resistance lies at the 200-day SMA. The current price action suggests a consolidation phase, but the negative MACD and the price being below the longer-term moving average point towards potential downside risk. Investors should monitor the 50-day SMA as a near-term support level.

ProTips
  • Monitor upcoming earnings reports closely for any signs of improved profitability and revenue growth, as these are critical for a potential turnaround.
  • Given the bearish technicals, consider implementing a tighter stop-loss strategy to manage downside risk, potentially below the 50-day moving average.
  • The insider selling activity warrants close attention; any further significant sales could signal deeper underlying issues.
Key Catalysts
Bearish Continued Revenue Contraction

A sustained decline in revenue, as seen with the current -3.3% growth, could further pressure the stock price and indicate ongoing market share loss or demand issues.

Source: Company Financials
Bearish Persistent Negative EPS

The ongoing negative EPS of -6.68 highlights a lack of profitability, which is a significant concern for long-term investors and could lead to further valuation multiple compression.

Source: Company Financials
Bearish Insider Net Selling Activity

The moderate insider selling derived from significant insider selling ($1.6M sales vs $0 buys) suggests a lack of internal confidence and could precede further price declines.

Source: Insider Transactions
Neutral Trading Below 200-Day SMA

The stock's current position below its 200-day moving average indicates a bearish long-term trend, which may continue unless a significant positive catalyst emerges.

Source: Technical Analysis
Market Outlook

The outlook for The Boston Beer Company is cautious, leaning bearish, due to persistent negative profitability and declining revenue. The stock's position below its 200-day moving average and the moderate insider selling from insider transactions reinforce this view. Without a significant improvement in financial performance or a clear catalyst for growth, the company faces an uphill battle.

A potential upside catalyst would require a substantial shift in consumer demand for its products, successful cost-cutting measures leading to profitability, or a strategic acquisition. Conversely, continued revenue decline, persistent losses, or increased competitive pressure could lead to further downside, potentially testing lower support levels around the 50-day moving average.

Key Statistics

Market Cap 1.88B
P/E Ratio N/A (Negative EPS)
EPS (TTM) -6.68
Dividend Yield 0.00%
52 Week High 264.46
52 Week Low 158.68

Fundamental analysis reveals significant concerns for The Boston Beer Company. The negative EPS of -6.68 indicates the company is currently loss-making, making traditional P/E ratio analysis impossible and highlighting a fundamental weakness. Revenue has also contracted by 3.3%, suggesting challenges in sales growth within the competitive Beverages - Brewers sector.

The company's market capitalization stands at $1.88 billion. Without positive earnings and with declining revenue, the current valuation appears stretched. The lack of profitability and negative growth trajectory are key concerns that outweigh any potential positive technical signals. Investors should be wary of the company's ability to generate sustainable profits in the current market environment.

Earnings & Growth Analysis

The Boston Beer Company is currently reporting a negative EPS of -6.68, indicating a loss-making operation. This is a critical concern for fundamental investors, as it signifies a lack of profitability. Revenue growth is also negative at -3.3%, suggesting that the company is struggling to expand its top line in the current market conditions. These financial metrics point to significant operational challenges that need to be addressed.

The absence of positive earnings and declining revenue are key indicators of financial distress. Investors should closely monitor any future earnings reports for signs of a turnaround in profitability and revenue growth. Until then, the company's financial trajectory remains a significant risk factor.

Key Risks

The primary risks for The Boston Beer Company stem from its deteriorating financial performance, including negative EPS and declining revenue. This fundamental weakness is compounded by a net selling trend among insiders, signaling a lack of confidence from within the company. Furthermore, the stock is trading below its 200-day moving average, indicating a bearish technical trend that could persist.

Technical Indicators i

RSI (14) 50.28
MACD -1.38
SMA 50 177.11
SMA 200 208.04
Technical Rating Neutral
RSI
Neutral
SMA Cross
Bearish
Price vs SMA
Bullish
MACD
Bearish
Moving averages show a lagging Death Cross (50-day: $177.11, 200-day: $208.04), price sits above the 50-day SMA but below the 200-day SMA - a mixed posture.

Market Correlations

How this stock moves relative to other assets

Based on 1 year of daily price data. Correlations may vary over different time periods.

S&P 500 (SPY) +0.14
Weak correlation
Nasdaq 100 (QQQ) +0.04
Weak correlation
Bitcoin (BTC) +0.13
Weak correlation
Gold (XAU) +0.00
Weak correlation
Check Custom Correlation

Actionable Trade Plans

Specific entry, exit, and risk management levels

Select Your Trade Bias
Risk Tolerance
Conservative 2% Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →

🔴 SHORT ENTRY (click to switch)

CONSERVATIVE
$187.27
2% above current price
Lower risk, wait for rally
AGGRESSIVE
$183.60
Short at current price
Higher risk, chasing the move

Risk Management

STOP LOSS
$200.89
MAX LOSS
-7.3%
Volatility-Adjusted Stop Loss
Calculated based on RSI (50.3) and current market volatility

Profit Targets (Based on Conservative Entry)

TARGET 1
$177.91
-5% (Conservative)
-3.1% (Aggressive)
TARGET 2
$168.54
-10% (Conservative)
-8.2% (Aggressive)
TARGET 3
$159.18
-15% (Conservative)
-13.3% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
ℹ️ Disclaimer
This AI-generated trade plan for SAM is for educational and informational purposes only and does not constitute financial advice. The analysis is based on historical data patterns and technical indicators which may not predict future results. Stock trading involves risk of loss. Verify all data independently and consult a qualified financial advisor. Generated on July 28, 2026.

Compare Stocks

Compare stocks against top peers and benchmarks.

SAM
183.60
1.92%
+ Compare

Risk & Volatility i

Risk Level High
Daily Volatility
2.97%
30-day average
52-Week Range
$158.68 16% from low $264.46
Risk Considerations
Monitor position sizing based on current volatility levels
Consider stop-loss placement beyond recent price range
Diversification helps mitigate single-stock risk exposure

Growth of $10,000

Compare with Another Ticker

Monte Carlo Projection (10yr)

Insider Trading Analysis

Source: SEC Form 4
Bought
None
No open-market buys
Sold
$1.6M
3 Transactions
Insiders
18
Active Traders
$
Avg Transaction
$524.4K
Moderate size
Date Insider Type Shares Value

Frequently Asked Questions

The P/E ratio is unavailable because The Boston Beer Company is currently reporting a negative EPS of -6.68. A negative EPS makes the P/E ratio mathematically negative and thus not a meaningful valuation metric.
A negative EPS of -6.68 signifies that the company is currently unprofitable on a per-share basis. This indicates a loss-making operation and raises concerns about its financial health and ability to generate shareholder value.
Yes, the reported revenue growth of -3.3% is a concern, indicating a contraction in sales. This trend suggests potential challenges in market demand or competitive pressures affecting the company's top line.
Insiders have sold $1.6 million worth of stock with no reported purchases, resulting in a moderate insider selling. This net selling activity can indicate a lack of confidence from management and a potential bearish sentiment towards the stock's future performance.
Technically, the stock is trading above its 50-day and 20-day moving averages but below its 200-day moving average. The RSI is neutral, but the MACD shows bearish momentum, suggesting a mixed to cautious outlook.
The primary risks include its negative profitability (EPS), declining revenue, and bearish insider activity. The stock's position below its 200-day moving average also highlights technical weakness.
Given the negative EPS, declining revenue, and insider selling, The Boston Beer Company presents significant risks. A turnaround in profitability and revenue growth would be necessary to warrant investor consideration.