Stock·NYSE·Consumer Defensive
Boston Beer Co Inc-The (SAM)
- Market cap
- $1.86B
- Dividend yield
- 0.00%
- Street target
- $190.00median of 13 analysts
- 52-week range
- $158.68 $264.46
The short version
Where SAM stands today, in four lines, and what CleaRank Financial AI makes of it.
SAM at a glance
Boston Beer Co Inc-The (SAM): Sell, 40/100 on CleaRank's AI score.
- Trend Mixed: the price is above its 50-day but below its 200-day moving average ($174.99 and $199.54).
- Earnings SAM beat estimates in 5 of its last 8 quarters, yet fell the next day after 2 of those beats.
- Insiders Insiders sold $774K and made no open-market purchases over the last 18 months.
Figures as of October 17, 2026.
CleaRank Financial AI
SAM receives a Sell rating from CleaRank, with a model score of 40/100.
Momentum does the most to lift that score: the 14-day RSI of 65.2 is in the bullish zone and the MACD line is positive. The trend drags the score down the most, with the price 9.48% below its 200-day average and the 50-day average 12.30% below the 200-day. The 50-day average is $174.99 and the 200-day is $199.54. Across the past year, the price fell 19.98%.
Only on CleaRank
Figures we compute ourselves from SAM's own price, earnings and insider-filing history. Tap one to see it in context.
Price and trading
The chart, today's range and how far the price has moved over each period.
Trend checks
1/4Price above its 50-day average ›
The price of $180.62 is 3.2% above the 50-day simple moving average of $174.99.Price above its 200-day average ›
The price is 9.5% below the 200-day simple moving average of $199.54.50-day average above the 200-day ›
The 50-day average ($174.99) is 12.3% below the 200-day average ($199.54), the arrangement of a falling longer-term trend.In the upper half of its 52-week range ›
The price sits at 21% of its 52-week range, between $158.68 and $264.46.
SAM share price
Pick a period: each tab shows how far SAM has moved over it, to the last close.
Today's trading
Where SAM sits inside today's range and its 52-week range.
Fundamentals
Valuation against the sector, and the revenue and earnings behind it.
Valuation and quality checks
2/3P/S below the sector median ›
The price-to-sales ratio of 0.96 is 56.5% below the sector median of 2.2.Profitable over the last 12 months ›
Net income over the last 12 months was $-70.4M on revenue of $1.9B, a net margin of -3.7%.Beat estimates in most recent reports ›
SAM beat the EPS estimate in 5 of its last 8 reports.
Key statistics
The headline figures for SAM.
As of October 17, 2026, SAM trades at $180.62, with a market value of $1.86B and no P/E ratio (its trailing earnings are negative).
What the numbers say
CleaRank Financial AI's reading of SAM's valuation, growth and risks.
Boston Beer Co Inc-The (SAM) has no meaningful P/E, not meaningful, because the company lost money over the last 12 months. On sales, the P/S of 0.96 compares with a sector median of 2.2, 56.4% below it. SAM has trailing earnings of -$6.74 a share.
SAM is losing money. Its net margin is -3.64% and its operating margin is 9.33%, while its return on equity of -8.61% sits below the sector median of 19.7%. Revenue fell 3.30% in the latest year, which leaves it 8.6 percentage points slower than the sector median of 5.3%. Debt-to-equity of 0.04 completes the picture.
SAM came up short in its July 23, 2026 report, with EPS of $3.65 against the $4.83 that analysts had expected, a miss of 24.43%. Even so, the shares climbed 3.23% in the following session.
SAM beat estimates in 5 of the last 8 reports, yet the stock fell in the first session after 2 of those 5 beats, so a beat has not reliably lifted the share price. The April 30, 2026 report is the weakest of the earlier ones: EPS missed the estimate by 16.75%, and the stock fell 9.59% afterward. Analysts' consensus EPS is $8.92 for this fiscal year and $10.13 for next, a decline of 9.8% for the current year.
Normal swings for SAM run at about 1.55% a day. The price is 31.70% below its 52-week high of $264.46.
SAM against the Consumer Defensive sector
How SAM compares with the median Consumer Defensive stock CleaRank tracks.
Price to sales vs sector: On price-to-sales, the yardstick used here in place of P/E, SAM trades at 0.9578x, -56% versus the sector average of 2.20x.
Return vs SPY: Since May 6, 2025, SAM has lost 25.3% against a gain of 36.6% for SPY.
Performance against SPY
SAM and the Consumer Defensive sector fund over the same days.
Revenue and earnings
How much SAM sells, and how much of it becomes profit.
Revenue growth: Revenue fell 2.4% in FY2025 to $2.0B, from $2.0B a year earlier.
Profit margin: The net margin was 5.5% in FY2025, up from 3.0% the year before.
Profitable: SAM earned $108M in FY2025.
Earnings reality check
Did SAM beat what analysts expected, and how did the stock react?
Earnings record: SAM beat the analyst estimate in 5 of the last 8 quarters.
Market reaction: The stock fell in the first session after 2 of those 5 beats, so a beat has not been enough on its own.
| Report | Estimate | Actual | Surprise | First session | 5 sessions |
|---|---|---|---|---|---|
| Jul 23, 2026after close | $4.83 | $3.65 | -24.43% | +3.23% | +6.19% |
| Apr 30, 2026after close | $1.97 | $1.64 | -16.75% | -9.59% | -14.36% |
| Feb 24, 2026after close | -$2.51 | -$2.12 | +15.54% | -4.26% | -0.52% |
| Oct 23, 2025after close | $3.34 | $4.25 | +27.25% | +5.45% | -6.18% |
| Jul 24, 2025after close | $3.96 | $5.45 | +37.63% | +6.54% | +2.61% |
| Apr 24, 2025after close | $0.69 | $2.16 | +213.04% | +2.26% | +1.01% |
| Feb 25, 2025after close | -$1.33 | -$1.68 | -26.32% | +3.02% | +2.01% |
| Oct 24, 2024after close | $4.95 | $5.36 | +8.28% | -1.96% | -3.58% |
As of October 17, 2026, SAM has beaten the analyst EPS estimate in 5 of its last 8 reported quarters and fell in the first trading session after 2 of those beats; its latest report, on July 23, 2026, came in 24.43% below the estimate and the stock moved +3.23% in the first session.
The first session is the first full trading day on the news: the report day itself for a report before the open, the next day for one after the close. Surprise is actual EPS against the consensus estimate.
AI analysis and technicals
CleaRank's score and reasoning, the indicators behind it, and what the price moves with.
Momentum checks
3/3RSI not overbought or oversold ›
The 14-day RSI is 65.2, showing bullish momentum without being overbought.RSI above 50 ›
An RSI of 65.2 is above the 50 midpoint, so buyers have had the upper hand over the last 14 days.MACD line above zero ›
The MACD line is positive, so the 12-day average is above the 26-day average.
CleaRank AI analysis of SAM
The score, the reasoning behind it, and what could move the price next.
Boston Beer Co Inc-The (SAM) is caught between its two main moving averages. At $180.62, the stock trades 9.48% below its 200-day average of $199.54 but 3.22% above its 50-day average of $174.99. Sitting at 21% of its 52-week range, the price is 13.83% above the 52-week low of $158.68. That the 50-day average is 12.30% below the 200-day average tells us the recent recovery has yet to lift the longer-run trend.
Recent gains sit against a weaker longer record: the price rose 6.09% over the past month, rose 1.02% over the past three months and fell 19.98% over the past year. On momentum, the 14-day RSI reads 65.2, in the bullish zone, below the overbought line, with the MACD line positive. The price rose 0.79% in the last session on volume 32.4% below its average.
Earnings miss ›
The July 23, 2026 report missed the EPS estimate by 24.43%, and the share price rose 3.23% in the first session after it.
Source: Earnings report, July 23, 2026
Rating reaffirmed ›
RBC Capital kept its Sector Perform rating on October 6, 2026.
Source: Analyst action, RBC Capital, October 6, 2026
- The two closest levels matter most: the 200-day SMA at $199.54 sits above the price, and the 50-day SMA at $174.99 sits below it.
- The 14-day RSI is 65.2, in the bullish zone, and the MACD line is positive. Readings above 70 or below 30 point to stretched momentum.
- The share price rose 3.23% in the first session after the July 23, 2026 report. Over the last 8 reports, SAM beat estimates in 5.
The trend is mixed: SAM is above its 50-day average at $174.99 but below its 200-day average at $199.54. A close above the 200-day would turn both signals up, and a close below the 50-day would turn both down. In the meantime the price sits between the 50-day SMA ($174.99) underneath and the 200-day SMA ($199.54) overhead.
SAM's RSI is in the bullish band, a reading that backs the current direction while staying near the overbought threshold.
Technical indicators
Momentum and trend for SAM, from its daily closes.
As of October 17, 2026, with SAM at $180.62, its 14-day RSI is 65.2 (showing bullish momentum without being overbought), its 50-day simple moving average is $174.99 and its 200-day is $199.54.
Calculated by CleaRank on daily closes as of October 17, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26).
What SAM moves with
Correlation of daily returns over one year: +1 moves in step, 0 has no link, -1 moves the opposite way.
As of October 17, 2026, SAM's 1-year correlation of daily returns is +0.11 with S&P 500 (SPY), +0.02 with Nasdaq 100 (QQQ), +0.00 with Bitcoin (BTC) and +0.03 with gold (XAU).
What Wall Street expects
The analysts' target range and how their ratings split.
Analysts checks
2/3Most analysts rate it a buy ›
1 of 13 analysts rate it a buy or strong buy, 11 a hold and 1 a sell.Median target above the price ›
The median 12-month target of $190.00 is 5.2% above the price.More buy ratings than three months ago ›
1 of 13 rate it a buy now, against 1 of 14 three months ago.
SAM Wall Street View
12-month price targets
Ratings
Recent rating actions
| Date | Firm | Action | Rating |
|---|---|---|---|
| Oct 6, 2026 | RBC Capital | Maintains | Sector Perform |
| Jul 25, 2026 | Jefferies | Maintains | Hold |
| Jul 24, 2026 | Jefferies | Maintains | Hold |
| Jul 24, 2026 | Citigroup | Maintains | Neutral |
| Jul 24, 2026 | Roth Capital | Reiterates | Buy |
| Jul 24, 2026 | RBC Capital | Maintains | Sector Perform |
As of October 17, 2026, 13 Wall Street analysts cover SAM: 1 rate it a buy or strong buy, 11 a hold and 1 a sell or strong sell. Their 12-month price targets range from $153.00 to $295.00, with a median of $190.00, 5.2% above the price of $180.62.
Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.
A trade plan, if you want one
Entry, stop and target levels from the moving averages and recent volatility. Educational, not advice.
SAM trade plan
Entry, stop and target levels, sized to your account. Change the bias or the risk and every level updates.
Short entry pick an entry style
Risk management
Profit targets (Based on Conservative Entry)
These levels come from SAM's moving averages and recent volatility, not from a forecast. Educational levels, not financial advice; the full disclaimer is at the foot of the page.
Risk profile
How much SAM tends to move, against the market and on its own.
The long record
SAM's worst falls and recoveries, what $10,000 became, and which months have been kind to it.
Track record checks
1/4Average daily move under 2% ›
The price has moved 1.55% on an average day (30-day standard deviation of daily returns).Recovered from its worst fall ›
The worst fall was 87.5%, from April 2021 to June 2026; the price is still 86.0% below that peak.Most 1-year holds ended higher ›
47% of 1-year holding periods in the last 10 years ended with a gain.Beat the S&P 500 since the chart begins ›
$10,000 invested in October 2016 is now worth $11,645, against $42,058 in the S&P 500 (SPY).
SAM Drawdowns & Recovery
As of October 17, 2026, SAM's worst peak-to-trough fall over the last 10 years with dividends reinvested was -87.5% (April 2021 to June 2026); it is still 86.0% below that peak, and 47% of 1-year holding periods ended with a gain.
From weekly closing values with dividends reinvested. A drawdown is the fall from the highest value reached so far to a later low.
Growth of $10,000
What $10,000 put into SAM in October 2016 is worth now, against the same amount in the S&P 500.
Against the market: SAM trailed the S&P 500 over this period: $11,645 against $42,058.
A $10,000 investment in SAM in October 2016 would be worth about $11,645 today with dividends reinvested, compared with about $42,058 for the same investment in the S&P 500 benchmark (also with dividends reinvested).
Seasonal patterns
Which calendar months have been kind to SAM, and which have not.
Strongest month, July: an average of +8.39%, up in 7 of 10 years.
Weakest month, September: an average of -2.79%, up in 4 of 10 years.
This month, October: has averaged +3.60%, up in 6 of 9 years. Past seasonality does not repeat on schedule.
Over the last 10 years, SAM's strongest calendar month has been July (average +8.39%, up in 7 of 10 years) and its weakest September (average -2.79%, up in 4 of 10 years).
Average return for each calendar month over the last 10 years, from weekly closing prices with dividends included.
Long-term scenarios
Thousands of simulated paths from the price history. A range of outcomes, not a forecast.
Monte Carlo projection
Thousands of simulated paths for $10,000 in SAM, from its own past volatility. The shaded area holds 80% of them.
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in SAM today could grow to about $14,757 by 2036 in the base case, with a 90th-percentile outcome near $76,769 and a 10th-percentile outcome around $2,837. Projections are statistical simulations, not guarantees.
SAM Stock Price Prediction: 2030
The same simulation in share prices, year by year.
CleaRank's simulation projects a price near $211 for SAM by 2030 in the base case, from $181 today (1.2x over 4 years). The 10th-percentile path ends near $74.37. These are outcomes of a Monte Carlo simulation run on SAM's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | 10th percentile | Base case | 90th percentile | range base today |
|---|---|---|---|---|
| 2027 | $111 | $188 | $316 | |
| 2028 | $93.39 | $195 | $408 | |
| 2029 | $82.26 | $203 | $501 | |
| 2030 | $74.37 | $211 | $599 | |
| 2031 | $68.37 | $219 | $704 |
Method: a lognormal simulation of SAM's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles.
Insider trading
What the people running the company have bought and sold.
SAM insider trading
Shares the company's directors and officers bought and sold, from their own filings.
Month by month
Open-market purchases above the line, sales below.
Insider buying: No insider bought SAM shares on the open market in the last 18 months. Sales are often planned in advance or cover tax on vesting shares, so they say less than purchases would.
As of October 17, 2026, SAM insiders reported 2 open-market sales worth $774K and no open-market purchases over the last 18 months; grants and option exercises are not counted.
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| May 27, 2026 | Cynthia A Fisher
Director
|
Grant | 358 | - |
| May 27, 2026 | Joseph Hugh Jordan
Director
|
Grant | 358 | - |
| May 27, 2026 | Meghan V Joyce
Director
|
Grant | 358 | - |
| May 27, 2026 | Julio N Nemeth
Director
|
Grant | 358 | - |
| May 27, 2026 | Christopher Isaac Stone
Director
|
Grant | 358 | - |
| May 27, 2026 | Cynthia Swanson
Director
|
Grant | 358 | - |
| Apr 2, 2026 | Cynthia A Fisher
Director
|
Option | 1.6K | $245.8K |
| Mar 20, 2026 | Matthew Donal Murphy
Officer
|
Grant | 129 | $28.8K |
| Feb 27, 2026 | Laura J. Boynton
Officer
|
Grant | 1.3K | - |
| Feb 27, 2026 | Michael R. Crowley
Officer
|
Grant | 2.2K | - |
| Feb 27, 2026 | Tara L Heath
Officer
|
Grant | 2.2K | - |
| Feb 27, 2026 | Matthew Donal Murphy
Officer
|
Grant | 1.8K | - |
| Feb 27, 2026 | Diego Reynoso
Chief Financial Officer
|
Grant | 5.7K | - |
| Feb 27, 2026 | Philip E Savastano
Officer
|
Grant | 1.5K | - |
| Nov 4, 2025 | Michael Spillane
Director
|
Sell | 3.1K | $642.0K |
| Nov 4, 2025 | Michael Spillane
Director
|
Option | 3.1K | $639.6K |
| Oct 28, 2025 | Philip A Hodges
Chief Operating Officer
|
Grant | 13.2K | - |
| Aug 11, 2025 | Philip A Hodges
Officer
|
Grant | 13.8K | - |
| Aug 11, 2025 | Diego Reynoso
Chief Financial Officer
|
Grant | 5.5K | - |
| Aug 8, 2025 | Annette N Fritsch
Officer
|
Sell | 600 | $131.5K |
| May 14, 2025 | Cynthia A Fisher
Director
|
Grant | 271 | - |
| May 14, 2025 | Joseph Hugh Jordan
Director
|
Grant | 271 | - |
| May 14, 2025 | Meghan V Joyce
Director
|
Grant | 271 | - |
| May 14, 2025 | Julio N Nemeth
Director
|
Grant | 271 | - |
| May 14, 2025 | Christopher Isaac Stone
Director
|
Grant | 271 | - |
| May 14, 2025 | Cynthia Swanson
Director
|
Grant | 271 | - |
Source: TwelveData, from SEC Form 4 filings
Questions people ask
Answered from the figures on this page, as of October 17, 2026.