Stock·NYSE·Consumer Defensive
Boston Beer Company, Inc. (SAM)
- Market cap
- $2.05B
- Dividend yield
- None
- Street target
- $195.00median of 14 analysts
- 52-week range
- $158.68 $264.46
SAM stock forecast today
Where SAM stands today, and what CleaRank Financial AI makes of it.
SAM at a glance
Boston Beer Company, Inc. (SAM): Hold, 48/100 on CleaRank's AI score.
- Trend Up: the price is above both its 50- and 200-day moving averages ($175.90 and $199.23).
- Earnings SAM beat estimates in 5 of its last 8 quarters, yet fell the next day after 1 of those beats.
- Insiders Insiders sold $774K and made no open-market purchases over the last 18 months.
Figures as of October 26, 2026.
CleaRank Financial AI
Boston Beer Company, Inc. (SAM) earns a CleaRank rating of Hold with a model score of 48/100.
Momentum is the strongest contributor, with the 14-day RSI at 78.3 in overbought territory and the MACD line positive. Revenue growth is the biggest drag, as revenue fell 3.20%, 8.5 percentage points slower than the sector median. The trend remains up, with the price 14.54% above its 50-day average of $175.90 and 1.13% above its 200-day average of $199.23. Across the past year, the price fell 13.01%.
Only on CleaRank
Figures we compute ourselves from SAM's own price, earnings and insider-filing history. Tap one to see it in context.
SAM stock price and trading
The chart, today's range and how far the price has moved over each period.
Trend checks
2/4Price above its 50-day average ›
The price of $201.48 is 14.5% above the 50-day simple moving average of $175.90.Price above its 200-day average ›
The price is 1.1% above the 200-day simple moving average of $199.23.50-day average above the 200-day ›
The 50-day average ($175.90) is 11.7% below the 200-day average ($199.23), the arrangement of a falling longer-term trend.In the upper half of its 52-week range ›
The price sits at 40% of its 52-week range, between $158.68 and $264.46.
SAM share price
Pick a period: each tab shows how far SAM has moved over it, to the last close.
Today's trading
Where SAM sits inside today's range and its 52-week range.
SAM fundamentals and valuation
Valuation against the sector, and the revenue and earnings behind it.
Valuation and quality checks
2/3P/S below the sector median ›
The price-to-sales ratio of 1.08 is 51.1% below the sector median of 2.2.Profitable over the last 12 months ›
Net income over the last 12 months was -$72.9M on revenue of $1.9B, a net margin of -3.8%.Beat estimates in most recent reports ›
SAM beat the EPS estimate in 5 of its last 8 reports.
Key statistics
The headline figures for SAM.
As of October 26, 2026, SAM trades at $201.48, with a market value of $2.05B and no P/E ratio (its trailing earnings are negative).
What the numbers say
CleaRank Financial AI's reading of SAM's valuation, growth and risks.
Boston Beer Company, Inc. (SAM) cannot be judged on a P/E, which is not meaningful, because its earnings per share over the last 12 months are negative. Measured on sales instead, its P/S of 1.08 is 50.9% below the sector median of 2.2. Its trailing earnings stand at -$6.80 per share.
Boston Beer Company, Inc. is currently unprofitable. Its net margin stands at -3.83% and its operating margin at 11.81%, while return on equity of -8.87% sits below the sector median of 19.7%. Revenue fell 3.20% in the latest quarter compared with the same quarter a year earlier, which leaves it 8.5 percentage points slower than the sector median of 5.3%. Debt-to-equity of 0.04 completes the picture.
Shares of SAM rose 3.35% in the session after the October 22, 2026 report, which came in ahead of forecasts. Reported EPS of $4.37 topped the $4.21 that analysts had penciled in, a beat of 3.80%.
The earnings record shows 5 beats in 8 reports, though the stock still fell in the first session after 1 of those 5 beats. The April 30, 2026 report stands out among the earlier ones: a miss of 16.75%, after which the stock fell 9.59%. The consensus EPS estimate stands at $9.28 for this fiscal year and $10.37 for next, a decline of 6.2% for the current year.
Normal swings for SAM run at about 1.83% a day; measured against the S&P 500, its beta is 0.82. The price is 23.81% below its 52-week high of $264.46.
SAM against the Consumer Defensive sector
How SAM compares with the median Consumer Defensive stock CleaRank tracks.
Price to sales vs sector: On price-to-sales, the yardstick used here in place of P/E, SAM trades at 1.08x, -51% versus the sector average of 2.20x.
Return vs SPY: Since May 14, 2025, SAM has lost 15.3% against a gain of 30.2% for SPY.
Performance against SPY
SAM and the S&P 500 (SPY) over the same days.
Revenue and earnings
How much SAM sells, and how much of it becomes profit.
The quarterly bars end with Q2 '26 (the quarter to June 30, 2026); SAM reported again on October 22, 2026, and that quarter is not in our statement data yet. The 12-month figures come from the statistics feed and may include it.
Revenue growth: Revenue fell 2.4% in FY2025 to $2.0B, from $2.0B a year earlier.
Profit margin: The net margin was 5.5% in FY2025, up from 3.0% the year before.
Profitable: SAM earned $108M in FY2025.
Earnings reality check
Did SAM beat what analysts expected, and how did the stock react?
Earnings record: SAM beat the analyst estimate in 5 of the last 8 quarters.
Market reaction: The stock fell in the first session after 1 of those 5 beats, so a beat has not been enough on its own.
| Report | Estimate | Actual | Surprise | First session | 5 sessions |
|---|---|---|---|---|---|
| Oct 22, 2026after close | $4.21 | $4.37 | +3.80% | +3.35% | - |
| Jul 23, 2026after close | $4.83 | $3.65 | -24.43% | +3.23% | +6.19% |
| Apr 30, 2026after close | $1.97 | $1.64 | -16.75% | -9.59% | -14.36% |
| Feb 24, 2026after close | -$2.51 | -$2.12 | +15.54% | -4.26% | -0.52% |
| Oct 23, 2025after close | $3.34 | $4.25 | +27.25% | +5.45% | -6.18% |
| Jul 24, 2025after close | $3.96 | $5.45 | +37.63% | +6.54% | +2.61% |
| Apr 24, 2025after close | $0.69 | $2.16 | +213.04% | +2.26% | +1.01% |
| Feb 25, 2025after close | -$1.33 | -$1.68 | -26.32% | +3.02% | +2.01% |
As of October 26, 2026, SAM has beaten the analyst EPS estimate in 5 of its last 8 reported quarters and fell in the first trading session after 1 of those beats; its latest report, on October 22, 2026, came in 3.80% above the estimate and the stock moved +3.35% in the first session.
The first session is the first full trading day on the news: the report day itself for a report before the open, the next day for one after the close. Surprise is actual EPS against the consensus estimate.
SAM AI analysis and technical indicators
CleaRank's score and reasoning, the indicators behind it, and what the price moves with.
Momentum checks
2/3RSI not overbought or oversold ›
The 14-day RSI is 78.3, in overbought territory.RSI above 50 ›
An RSI of 78.3 is above the 50 midpoint, so buyers have had the upper hand over the last 14 days.MACD line above zero ›
The MACD line is positive, so the 12-day average is above the 26-day average.
CleaRank Financial AI analysis of SAM
The score, the reasoning behind it, and what could move the price next.
Boston Beer Company, Inc. (SAM) is trending up. Trading at $201.48, the stock sits 14.54% above its 50-day average of $175.90 and 1.13% above its 200-day average of $199.23. Even so, the 50-day average is 11.71% below the 200-day, a sign that the recovery has yet to lift the shorter average up to the longer-run one. Across its 52-week range, from $158.68 to $264.46, the price currently stands at 40% of the distance from the low.
Momentum looks stretched right now. The 14-day RSI sits at 78.3, which is overbought, and the MACD line is positive. The recent run is set against a weaker longer picture: over the past month the price rose 23.03%, over the past three months it rose 9.74%, and over the past year it fell 13.01%.
Earnings beat ›
The October 22, 2026 report beat the EPS estimate by 3.80%, and the share price rose 3.35% in the first session after it.
Source: Earnings report, October 22, 2026
Rating reaffirmed ›
UBS kept its Neutral rating on October 23, 2026.
Source: Analyst action, UBS, October 23, 2026
- The two levels to track are the 52-week high of $264.46 above the price and the 200-day SMA of $199.23 below it.
- With the 14-day RSI at 78.3 and the MACD line positive, momentum is in the overbought zone. Readings above 70 or below 30 point to stretched momentum.
- The share price climbed 3.35% in the first session after the October 22, 2026 report. Over the last 8 reports, SAM has beaten estimates 5 times.
SAM is in an up trend, trading above its 50-day and 200-day moving averages ($175.90 and $199.23). The 200-day SMA at $199.23 is the nearest level beneath the price, so a drop through it would be the first warning sign.
The 52-week high at $264.46 is the next level overhead. With the RSI in overbought territory, a pause would not end the trend by itself, but a drop back out of the bullish zone would show momentum fading.
Technical indicators
Momentum and trend for SAM, from its daily closes.
As of October 26, 2026, with SAM at $201.48, its 14-day RSI is 78.3 (overbought territory), its 50-day simple moving average is $175.90 and its 200-day is $199.23.
Calculated by CleaRank on daily closes as of October 26, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26). How we calculate these
What SAM moves with
Correlation of daily returns over one year: +1 moves in step, 0 has no link, -1 moves the opposite way.
As of October 26, 2026, SAM's 1-year correlation of daily returns is +0.10 with S&P 500 (SPY), +0.00 with Nasdaq 100 (QQQ), -0.02 with Bitcoin (BTC) and +0.02 with gold (XAU).
SAM price target and analyst forecast
The analysts' target range and how their ratings split.
Analysts checks
0/3Most analysts rate it a buy ›
1 of 14 analysts rate it a buy or strong buy, 11 a hold and 2 a sell.Median target above the price ›
The median 12-month target of $195.00 is 3.2% below the price.More buy ratings than three months ago ›
1 of 14 rate it a buy now, against 1 of 14 three months ago.
SAM Wall Street View
12-month price targets
Ratings
Recent rating actions
| Date | Firm | Action | Rating |
|---|---|---|---|
| Oct 23, 2026 | UBS | Maintains | Neutral |
| Oct 6, 2026 | RBC Capital | Maintains | Sector Perform |
| Jul 25, 2026 | Jefferies | Maintains | Hold |
| Jul 24, 2026 | Jefferies | Maintains | Hold |
| Jul 24, 2026 | Citigroup | Maintains | Neutral |
| Jul 24, 2026 | Roth Capital | Reiterates | Buy |
As of October 26, 2026, 14 Wall Street analysts cover SAM: 1 rate it a buy or strong buy, 11 a hold and 2 a sell or strong sell. Their 12-month price targets range from $153.00 to $295.00. The median SAM price target is $195.00, 3.2% below the price of $201.48.
Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.
SAM trade plan: entry, stop loss and targets
Entry, stop and target levels from the moving averages and recent volatility. Educational, not advice.
SAM trade plan
Entry, stop and target levels, sized to your account. Change the bias or the risk and every level updates.
Entry Strategies pick an entry style
Risk management
Profit targets (Based on Conservative Entry)
These levels come from SAM's moving averages and recent volatility, not from a forecast. Educational levels, not financial advice; the full disclaimer is at the foot of the page.
Risk profile
How much SAM tends to move, against the market and on its own.
SAM price history and drawdowns
SAM's worst falls and recoveries, what $10,000 became, and which months have been kind to it.
Track record checks
1/4Average daily move under 2% ›
The price has moved 1.83% on an average day (30-day standard deviation of daily returns).Recovered from its worst fall ›
The worst fall was 87.7%, from April 2021 to June 2026; the price is still 84.6% below that peak.Most 1-year holds ended higher ›
47% of 1-year holding periods in the last 10 years ended with a gain.Beat the S&P 500 since the chart begins ›
$10,000 invested in October 2016 is now worth $12,915, against $42,015 in the S&P 500 (SPY).
SAM Drawdowns & Recovery
As of October 26, 2026, SAM's worst peak-to-trough fall over the last 10 years with dividends reinvested was -87.7% (April 2021 to June 2026); it is still 84.6% below that peak, and 47% of 1-year holding periods ended with a gain.
From weekly closing values with dividends reinvested. A drawdown is the fall from the highest value reached so far to a later low.
Growth of $10,000
What $10,000 put into SAM in October 2016 is worth now, against the same amount in the S&P 500.
Against the market: SAM trailed the S&P 500 over this period: $12,915 against $42,015.
A $10,000 investment in SAM in October 2016 would be worth about $12,915 today with dividends reinvested, compared with about $42,015 for the same investment in the S&P 500 benchmark (also with dividends reinvested).
Seasonal patterns
Which calendar months have been kind to SAM, and which have not.
Strongest month, October: an average of +5.70%, up in 6 of 9 years.
Weakest month, September: an average of -3.48%, up in 4 of 10 years.
This month, October: has averaged +5.70%, up in 6 of 9 years. Past seasonality does not repeat on schedule.
Over the last 10 years, SAM's strongest calendar month has been October (average +5.70%, up in 6 of 9 years) and its weakest September (average -3.48%, up in 4 of 10 years).
Average return for each calendar month over the last 10 years, from weekly closing prices with dividends included.
SAM stock price prediction 2030
Thousands of simulated paths from the price history. A range of outcomes, not a forecast.
Monte Carlo projection
Thousands of simulated paths for $10,000 in SAM, from its own past volatility. The shaded area holds 80% of them.
CleaRank's 4-year Monte Carlo simulation, based on 10 years of price history, projects that a $10,000 investment in SAM today could grow to about $11,937 by 2030 in the base case, with a 90th-percentile outcome near $33,911 and a 10th-percentile outcome around $4,202. Projections are statistical simulations, not guarantees.
SAM Stock Price Prediction 2030: Simulated Scenarios
The same simulation in share prices, year by year.
CleaRank's simulation projects a price near $240 for SAM by 2030 in the base case, from $201 today (1.2x over 4 years). The 10th-percentile path ends near $84.66. These are outcomes of a Monte Carlo simulation run on SAM's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | 10th percentile | Base case | 90th percentile | range base today |
|---|---|---|---|---|
| 2027 | $125 | $211 | $355 | |
| 2028 | $105 | $220 | $461 | |
| 2029 | $93.15 | $230 | $568 | |
| 2030 | $84.66 | $240 | $683 |
Method: a lognormal simulation of SAM's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles. How the simulation works
SAM insider trading
What the people running the company have bought and sold.
SAM insider trading
Shares the company's directors and officers bought and sold, from their own filings.
Month by month
Open-market purchases above the line, sales below.
Net insider selling: No insider bought SAM shares on the open market in the last 18 months. Sales are often planned in advance or cover tax on vesting shares, so they say less than purchases would.
As of October 26, 2026, SAM insiders reported 2 open-market sales worth $774K and no open-market purchases over the last 18 months; grants and option exercises are not counted.
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| May 27, 2026 | Cynthia A Fisher
Director
|
Grant | 358 | - |
| May 27, 2026 | Joseph Hugh Jordan
Director
|
Grant | 358 | - |
| May 27, 2026 | Meghan V Joyce
Director
|
Grant | 358 | - |
| May 27, 2026 | Julio N Nemeth
Director
|
Grant | 358 | - |
| May 27, 2026 | Christopher Isaac Stone
Director
|
Grant | 358 | - |
| May 27, 2026 | Cynthia Swanson
Director
|
Grant | 358 | - |
| Apr 2, 2026 | Cynthia A Fisher
Director
|
Option | 1.6K | $245.8K |
| Mar 20, 2026 | Matthew Donal Murphy
Officer
|
Grant | 129 | $28.8K |
| Feb 27, 2026 | Laura J. Boynton
Officer
|
Grant | 1.3K | - |
| Feb 27, 2026 | Michael R. Crowley
Officer
|
Grant | 2.2K | - |
| Feb 27, 2026 | Tara L Heath
Officer
|
Grant | 2.2K | - |
| Feb 27, 2026 | Matthew Donal Murphy
Officer
|
Grant | 1.8K | - |
| Feb 27, 2026 | Diego Reynoso
Chief Financial Officer
|
Grant | 5.7K | - |
| Feb 27, 2026 | Philip E Savastano
Officer
|
Grant | 1.5K | - |
| Nov 4, 2025 | Michael Spillane
Director
|
Sell | 3.1K | $642.0K |
| Nov 4, 2025 | Michael Spillane
Director
|
Option | 3.1K | $639.6K |
| Oct 28, 2025 | Philip A Hodges
Chief Operating Officer
|
Grant | 13.2K | - |
| Aug 11, 2025 | Philip A Hodges
Officer
|
Grant | 13.8K | - |
| Aug 11, 2025 | Diego Reynoso
Chief Financial Officer
|
Grant | 5.5K | - |
| Aug 8, 2025 | Annette N Fritsch
Officer
|
Sell | 600 | $131.5K |
| May 14, 2025 | Cynthia A Fisher
Director
|
Grant | 271 | - |
| May 14, 2025 | Joseph Hugh Jordan
Director
|
Grant | 271 | - |
| May 14, 2025 | Meghan V Joyce
Director
|
Grant | 271 | - |
| May 14, 2025 | Julio N Nemeth
Director
|
Grant | 271 | - |
| May 14, 2025 | Christopher Isaac Stone
Director
|
Grant | 271 | - |
| May 14, 2025 | Cynthia Swanson
Director
|
Grant | 271 | - |
Source: TwelveData, from SEC Form 4 filings
SAM stock forecast: questions people ask
Answered from the figures on this page, as of October 26, 2026.