Stock·NYSE·Consumer Defensive
Molson Coors Beverage Company (TAP)
- Market cap
- $7.36B
- Dividend yield
- 4.84%
- Street target
- $44.00median of 21 analysts
- 52-week range
- $35.52 $54.82
TAP stock forecast today
Where TAP stands today, and what CleaRank Financial AI makes of it.
TAP at a glance
Molson Coors Beverage Company (TAP): Sell, 40/100 on CleaRank's AI score.
- Trend Mixed: the price is above its 50-day but below its 200-day moving average ($39.12 and $42.57).
- Earnings TAP beat estimates in 4 of the 6 reports in our data, and the stock rose the next day every time.
- Insiders Insiders sold $128K and bought $562K over the last 18 months.
Figures as of October 27, 2026.
CleaRank Financial AI
Molson Coors Beverage Company (TAP) earns a CleaRank rating of Sell and a model score of 40/100.
Momentum is the biggest contributor, since the MACD line is positive. Trend holds the score back the most, with the price 7.33% below its 200-day average and the 50-day average 8.10% below the 200-day. The 50-day average is at $39.12 and the 200-day at $42.57, and over the past year the price dropped 12.86%.
Only on CleaRank
Figures we compute ourselves from TAP's own price, earnings and insider-filing history. Tap one to see it in context.
TAP stock price and trading
The chart, today's range and how far the price has moved over each period.
Trend checks
1/4Price above its 50-day average ›
The price of $39.45 is 0.8% above the 50-day simple moving average of $39.12.Price above its 200-day average ›
The price is 7.3% below the 200-day simple moving average of $42.57.50-day average above the 200-day ›
The 50-day average ($39.12) is 8.1% below the 200-day average ($42.57), the arrangement of a falling longer-term trend.In the upper half of its 52-week range ›
The price sits at 20% of its 52-week range, between $35.52 and $54.82.
TAP share price
Pick a period: each tab shows how far TAP has moved over it, to the last close.
Today's trading
Where TAP sits inside today's range and its 52-week range.
TAP fundamentals and valuation
Valuation against the sector, and the revenue and earnings behind it.
Valuation and quality checks
3/4P/S below the sector median ›
The price-to-sales ratio of 0.66 is 69.8% below the sector median of 2.2.Profitable over the last 12 months ›
Net income over the last 12 months was -$2.3B on revenue of $11.1B, a net margin of -20.8%.Beat estimates in most recent reports ›
TAP beat the EPS estimate in 4 of the 6 reports in our data.Pays a dividend ›
The trailing dividend yield is 4.84%, or $1.91 a share a year.
Key statistics
The headline figures for TAP.
As of October 27, 2026, TAP trades at $39.45, with a market value of $7.36B, no P/E ratio (its trailing earnings are negative) and a dividend yield of 4.84%.
What the numbers say
CleaRank Financial AI's reading of TAP's valuation, growth and risks.
Molson Coors Beverage Company (TAP) has no meaningful P/E, because its earnings per share over the last 12 months are negative, leaving the ratio not meaningful. On sales, the P/S of 0.66 sits 70.0% below the sector median of 2.2. The company's market capitalisation is $7.4B.
TAP is losing money. Its net margin is -20.81% and its operating margin is 11.30%. In the latest quarter, year on year, revenue shrank 3.30%, leaving growth 8.6 percentage points behind the Consumer Defensive sector median of 5.3%. Return on equity, a measure of what shareholders' capital earns, came in at -19.47%, below the sector median of 19.7%. Debt-to-equity stands at 0.76, and the trailing dividend yield is 4.84%, equal to $1.91 a share each year.
TAP's most recent report, released on August 6, 2026, showed EPS of $1.58 against the $1.51 analysts had penciled in, a beat of 4.64%. The stock followed with a rise of 2.26% in the next session.
The earnings record shows 4 beats in 6 reports, and the stock rose in the first session after each of those beats. Analysts' average EPS estimate for this fiscal year is $4.70, which would be a decline of 13.3%, and $4.80 for next year (growth of 2.1%).
TAP's daily returns have a 30-day standard deviation of 1.87%, and its beta against the S&P 500 is 0.43. The price sits 28.04% below the 52-week high of $54.82. Insiders sold $128K worth of shares over the last 18 months and bought $562K on the open market. Insider sales are often planned in advance or made to cover tax on vesting shares, so they carry less weight than open-market purchases.
TAP against the Consumer Defensive sector
How TAP compares with the median Consumer Defensive stock CleaRank tracks.
Price to sales vs sector: On price-to-sales, the yardstick used here in place of P/E, TAP trades at 0.6637x, -70% versus the sector average of 2.20x.
Return vs SPY: Since May 15, 2025, TAP has lost 29.9% against a gain of 30.4% for SPY.
Performance against SPY
TAP and the S&P 500 (SPY) over the same days.
Revenue and earnings
How much TAP sells, and how much of it becomes profit.
Revenue growth: Revenue fell 4.2% in FY2025 to $11.1B, from $11.6B a year earlier.
Profit margin: The net margin was -19.6% in FY2025, down from 10.0% the year before.
Loss-making: TAP lost $2.2B in FY2025.
Earnings reality check
Did TAP beat what analysts expected, and how did the stock react?
Earnings record: TAP beat the analyst estimate in 4 of the 6 reports in our data.
Market reaction: The stock rose in the first session after every beat.
| Report | Estimate | Actual | Surprise | First session | 5 sessions |
|---|---|---|---|---|---|
| Aug 6, 2026after close | $1.51 | $1.58 | +4.64% | +2.26% | -0.68% |
| Nov 4, 2025after close | $1.70 | $1.67 | -1.76% | +3.46% | +7.99% |
| Aug 5, 2025after close | $1.82 | $2.05 | +12.64% | +2.01% | +3.70% |
| May 8, 2025after close | $0.80 | $0.50 | -37.50% | +0.68% | +3.70% |
| Feb 13, 2025after close | $1.13 | $1.30 | +15.04% | +3.11% | +3.06% |
| Nov 7, 2024after close | $1.67 | $1.80 | +7.78% | +4.99% | +10.58% |
As of October 27, 2026, TAP has beaten the analyst EPS estimate in 4 of the 6 reports in our data and rose in the first trading session after every one of those beats; its latest report, on August 6, 2026, came in 4.64% above the estimate and the stock moved +2.26% in the first session.
The first session is the first full trading day on the news: the report day itself for a report before the open, the next day for one after the close. Surprise is actual EPS against the consensus estimate.
TAP AI analysis and technical indicators
CleaRank's score and reasoning, the indicators behind it, and what the price moves with.
Momentum checks
3/3RSI not overbought or oversold ›
The 14-day RSI is 52.7, in neutral territory.RSI above 50 ›
An RSI of 52.7 is above the 50 midpoint, so buyers have had the upper hand over the last 14 days.MACD line above zero ›
The MACD line is positive, so the 12-day average is above the 26-day average.
CleaRank Financial AI analysis of TAP
The score, the reasoning behind it, and what could move the price next.
Molson Coors Beverage Company (TAP) is caught between its two moving averages. The stock trades at $39.45, which is 7.33% below its 200-day average of $42.57 but 0.84% above its 50-day average of $39.12. Sitting at 20% of its 52-week range, the price is 11.06% above the 52-week low of $35.52. The 50-day average is 8.10% below the 200-day, a sign that the recent recovery has yet to lift the longer-run average.
Recent gains sit against a weaker longer record: the price rose 9.74% over the past month, fell 7.20% over the past three months and fell 12.86% over the past year. On momentum, the 14-day RSI reads 52.7, in the neutral zone, with the MACD line positive.
Earnings beat ›
The August 6, 2026 report beat the EPS estimate by 4.64%, and the share price rose 2.26% in the first session after it.
Source: Earnings report, August 6, 2026
Rating reaffirmed ›
Barclays kept its Underweight rating on October 16, 2026.
Source: Analyst action, Barclays, October 16, 2026
- The two closest levels matter most. Overhead, the 200-day SMA sits at $42.57. Underneath, the 20-day EMA sits at $39.13.
- The 14-day RSI is 52.7, which is in the neutral zone, and the MACD line is positive. Readings above 70 or below 30 point to stretched momentum.
- The share price rose 2.26% in the first session after the August 6, 2026 report. Across the 6 reports in our data, TAP has beaten estimates in 4.
The trend is mixed: TAP is above its 50-day average at $39.12 but below its 200-day average at $42.57. A close above the 200-day would turn both signals up, and a close below the 50-day would turn both down. In the meantime the price sits between the 20-day EMA ($39.13) underneath and the 200-day SMA ($42.57) overhead.
Technical indicators
Momentum and trend for TAP, from its daily closes.
As of October 27, 2026, with TAP at $39.45, its 14-day RSI is 52.7 (neutral territory), its 50-day simple moving average is $39.12 and its 200-day is $42.57.
Calculated by CleaRank on daily closes as of October 27, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26). How we calculate these
What TAP moves with
Correlation of daily returns over one year: +1 moves in step, 0 has no link, -1 moves the opposite way.
As of October 27, 2026, TAP's 1-year correlation of daily returns is +0.08 with S&P 500 (SPY), -0.06 with Nasdaq 100 (QQQ), -0.10 with Bitcoin (BTC) and +0.00 with gold (XAU).
TAP price target and analyst forecast
The analysts' target range and how their ratings split.
Analysts checks
1/3Most analysts rate it a buy ›
6 of 21 analysts rate it a buy or strong buy, 11 a hold and 4 a sell.Median target above the price ›
The median 12-month target of $44.00 is 11.5% above the price.More buy ratings than three months ago ›
6 of 21 rate it a buy now, against 6 of 21 three months ago.
TAP Wall Street View
12-month price targets
Ratings
Recent rating actions
| Date | Firm | Action | Rating |
|---|---|---|---|
| Oct 16, 2026 | Barclays | Maintains | Underweight |
| Oct 14, 2026 | Citigroup | Maintains | Neutral |
| Oct 13, 2026 | TD Cowen | Maintains | Hold |
| Oct 5, 2026 | Wells Fargo | Maintains | Equal-Weight |
| Aug 10, 2026 | JP Morgan | Maintains | Neutral |
| Aug 7, 2026 | UBS | Maintains | Neutral |
As of October 27, 2026, 21 Wall Street analysts cover TAP: 6 rate it a buy or strong buy, 11 a hold and 4 a sell or strong sell. Their 12-month price targets range from $33.00 to $61.00. The median TAP price target is $44.00, 11.5% above the price of $39.45.
Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.
TAP trade plan: entry, stop loss and targets
Entry, stop and target levels from the moving averages and recent volatility. Educational, not advice.
TAP trade plan
Entry, stop and target levels, sized to your account. Change the bias or the risk and every level updates.
Short entry pick an entry style
Risk management
Profit targets (Based on Conservative Entry)
These levels come from TAP's moving averages and recent volatility, not from a forecast. Educational levels, not financial advice; the full disclaimer is at the foot of the page.
Risk profile
How much TAP tends to move, against the market and on its own.
TAP price history and drawdowns
TAP's worst falls and recoveries, what $10,000 became, and which months have been kind to it.
Track record checks
1/4Average daily move under 2% ›
The price has moved 1.87% on an average day (30-day standard deviation of daily returns).Recovered from its worst fall ›
The worst fall was 64.7%, from October 2016 to September 2020; the price is still 50.8% below that peak.Most 1-year holds ended higher ›
37% of 1-year holding periods in the last 10 years ended with a gain.Beat the S&P 500 since the chart begins ›
$10,000 invested in October 2016 is now worth $4,922, against $42,376 in the S&P 500 (SPY).
TAP Drawdowns & Recovery
As of October 27, 2026, TAP's worst peak-to-trough fall over the last 10 years with dividends reinvested was -64.7% (October 2016 to September 2020); it is still 50.8% below that peak, and 37% of 1-year holding periods ended with a gain.
From weekly closing values with dividends reinvested. A drawdown is the fall from the highest value reached so far to a later low.
Growth of $10,000
What $10,000 put into TAP in October 2016 is worth now, against the same amount in the S&P 500.
Against the market: TAP trailed the S&P 500 over this period: $4,922.42 against $42,376.
A $10,000 investment in TAP in October 2016 would be worth about $4,922 today with dividends reinvested, compared with about $42,376 for the same investment in the S&P 500 benchmark (also with dividends reinvested).
Seasonal patterns
Which calendar months have been kind to TAP, and which have not.
Strongest month, November: an average of +5.66%, up in 7 of 10 years.
Weakest month, May: an average of -3.95%, up in 3 of 10 years.
This month, October: has averaged -2.30%, up in 3 of 9 years. Past seasonality does not repeat on schedule.
Over the last 10 years, TAP's strongest calendar month has been November (average +5.66%, up in 7 of 10 years) and its weakest May (average -3.95%, up in 3 of 10 years).
Average return for each calendar month over the last 10 years, from weekly closing prices with dividends included.
TAP stock price prediction 2030
Thousands of simulated paths from the price history. A range of outcomes, not a forecast.
Monte Carlo projection
Thousands of simulated paths for $10,000 in TAP, from its own past volatility. The shaded area holds 80% of them.
CleaRank's 4-year Monte Carlo simulation, based on 10 years of price history, projects that a $10,000 investment in TAP today could grow to about $9,091 by 2030 in the base case, with a 90th-percentile outcome near $19,057 and a 10th-percentile outcome around $4,337. The simulation models price only; at today's 4.84% yield, dividends would add to these figures. Projections are statistical simulations, not guarantees.
TAP Stock Price Prediction 2030: Simulated Scenarios
The same simulation in share prices, year by year.
CleaRank's simulation projects a price near $35.86 for TAP by 2030 in the base case, from $39.45 today (0.9x over 4 years). The 10th-percentile path ends near $17.11. These are outcomes of a Monte Carlo simulation run on TAP's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | 10th percentile | Base case | 90th percentile | range base today |
|---|---|---|---|---|
| 2027 | $26.61 | $38.52 | $55.77 | |
| 2028 | $22.29 | $37.61 | $63.48 | |
| 2029 | $19.35 | $36.73 | $69.72 | |
| 2030 | $17.11 | $35.86 | $75.18 |
Method: a lognormal simulation of TAP's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles. How the simulation works
TAP insider trading
What the people running the company have bought and sold.
TAP insider trading
Shares the company's directors and officers bought and sold, from their own filings.
Month by month
Open-market purchases above the line, sales below.
Net insider buying: Insiders bought $562K on the open market and sold $128K.
As of October 27, 2026, TAP insiders reported 2 open-market sales worth $128K and 6 open-market purchases worth $562K over the last 18 months; grants and option exercises are not counted.
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Sep 30, 2026 | Christian P Cocks
Director
|
Grant | 789 | - |
| Sep 30, 2026 | Charles M Herington
Director
|
Grant | 395 | - |
| Jun 30, 2026 | Christian P Cocks
Director
|
Grant | 738 | - |
| Jun 30, 2026 | Charles M Herington
Director
|
Grant | 369 | - |
| May 21, 2026 | Geoffrey E Molson
Director
|
Sell | 1.2K | $52.9K |
| May 6, 2026 | Christian P Cocks
Director
|
Grant | 4.0K | - |
| May 6, 2026 | Peter Joseph Coors
Director
|
Grant | 4.0K | - |
| May 6, 2026 | Roger G Eaton
Director
|
Grant | 4.0K | - |
| May 6, 2026 | Mary Lynn Ferguson-Mchugh
Director
|
Grant | 4.0K | - |
| May 6, 2026 | Charles M Herington
Director
|
Grant | 4.0K | - |
| May 6, 2026 | Geoffrey E Molson
Director
|
Grant | 4.0K | - |
| May 6, 2026 | Nessa I O'Sullivan
Director
|
Grant | 4.0K | - |
| May 6, 2026 | Hugh Sanford Riley
Director
|
Grant | 4.0K | - |
| May 6, 2026 | Jill Timm
Director
|
Grant | 4.0K | - |
| May 6, 2026 | Leroy James Williams Jr.
Director
|
Grant | 4.0K | - |
| May 6, 2026 | James A. Winnefeld Jr.
Director
|
Grant | 4.0K | - |
| Apr 1, 2026 | Peter Joseph Coors
Director
|
Grant | 583 | - |
| Apr 1, 2026 | Roxanne Stelter
Officer
|
Grant | 1.0K | - |
| Mar 31, 2026 | Christian P Cocks
Director
|
Grant | 668 | - |
| Mar 31, 2026 | Charles M Herington
Director
|
Grant | 334 | - |
| Mar 9, 2026 | Andrew Thomas Molson
Director
|
Buy | 2.0K | $93.3K |
| Mar 4, 2026 | David S Coors
Director
|
Grant | 2.1K | - |
| Mar 4, 2026 | Peter Joseph Coors
Director
|
Grant | 1.6K | - |
| Mar 4, 2026 | Rahul Goyal
Chief Executive Officer
|
Grant | 37.0K | - |
| Mar 4, 2026 | Tracey I Joubert
Chief Financial Officer
|
Grant | 12.7K | - |
| Mar 4, 2026 | Natalie G Maciolek
Officer
|
Grant | 9.5K | - |
| Mar 4, 2026 | Roxanne Stelter
Officer
|
Grant | 2.8K | - |
| Mar 4, 2026 | Darrin Vohs
Chief Technology Officer
|
Grant | 3.2K | - |
| Mar 4, 2026 | Philip Mark Whitehead
Officer
|
Grant | 7.9K | - |
| Feb 27, 2026 | David S Coors
Director
|
Grant | 1.2K | - |
| Feb 27, 2026 | Peter Joseph Coors
Director
|
Grant | 177 | - |
| Feb 27, 2026 | Rahul Goyal
Chief Executive Officer
|
Grant | 7.0K | - |
| Feb 27, 2026 | Tracey I Joubert
Chief Financial Officer
|
Grant | 17.6K | - |
| Feb 27, 2026 | Darrin Vohs
Officer
|
Grant | 4.7K | - |
| Feb 27, 2026 | Philip Mark Whitehead
Officer
|
Grant | 2.9K | - |
| Feb 20, 2026 | James A. Winnefeld Jr.
Director
|
Buy | 100 | $4.9K |
| Dec 31, 2025 | Christian P Cocks
Director
|
Grant | 616 | - |
| Dec 31, 2025 | Charles M Herington
Director
|
Grant | 308 | - |
| Nov 26, 2025 | Christian P Cocks
Director
|
Buy | 45 | $2.1K |
| Nov 10, 2025 | Andrew Thomas Molson
Director
|
Buy | 7.5K | $350.9K |
| Nov 5, 2025 | David S Coors
Director
|
Buy | 2.2K | $99.8K |
| Oct 1, 2025 | Rahul Goyal
Chief Executive Officer
|
Grant | 43.5K | - |
| Sep 30, 2025 | Christian P Cocks
Director
|
Grant | 636 | - |
| Sep 30, 2025 | Charles M Herington
Director
|
Grant | 318 | - |
| Jun 30, 2025 | Christian P Cocks
Director
|
Grant | 315 | - |
| Jun 30, 2025 | Charles M Herington
Director
|
Grant | 287 | - |
| May 21, 2025 | Geoffrey E Molson
Director
|
Sell | 1.3K | $75.0K |
| May 15, 2025 | Christian P Cocks
Director
|
Grant | 3.0K | - |
| May 15, 2025 | David S Coors
Director
|
Grant | 3.0K | - |
| May 15, 2025 | Roger G Eaton
Director
|
Grant | 3.0K | - |
| May 15, 2025 | Mary Lynn Ferguson-Mchugh
Director
|
Grant | 3.0K | - |
| May 15, 2025 | Charles M Herington
Director
|
Grant | 3.0K | - |
| May 15, 2025 | Andrew Thomas Molson
Director
|
Grant | 3.0K | - |
| May 15, 2025 | Geoffrey E Molson
Director
|
Grant | 3.0K | - |
| May 15, 2025 | Nessa I O'Sullivan
Director
|
Grant | 3.0K | - |
| May 15, 2025 | Hugh Sanford Riley
Director
|
Grant | 3.0K | - |
| May 15, 2025 | Jill Timm
Director
|
Grant | 3.0K | - |
| May 15, 2025 | Leroy James Williams Jr.
Director
|
Grant | 3.0K | - |
| May 15, 2025 | James A. Winnefeld Jr.
Director
|
Grant | 3.0K | - |
| May 9, 2025 | James A. Winnefeld Jr.
Director
|
Buy | 200 | $10.8K |
Source: TwelveData, from SEC Form 4 filings
TAP stock forecast: questions people ask
Answered from the figures on this page, as of October 27, 2026.