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As of September 11, 2026, Molson Coors Beverage Company (TAP) trades at $38.79. CleaRank Financial AI rates it Hold with a fair value of $45.00, 16.0% above the current price. Wall Street's consensus target is $45.00 across 21 analysts. RSI at 19 is in oversold territory, and the price is below its 50-day average of $40.97.
Molson Coors Beverage Company (TAP)
Molson Coors Beverage Company NYSE
$38.79
0.3500 (0.91%)
Latest Price
AI Analyst Consensus
51 / 100
Molson Coors Beverage Company (TAP) is currently trading at $38.79, significantly below its 50-day and 200-day moving averages ($40.97 and $43.94), indicating a bearish technical trend. The company's recent earnings have shown mixed results, with EPS estimates being beaten in some quarters but revenue growth remaining stagnant at -3.3% year-over-year for the current year. Wall Street analysts maintain a neutral consensus rating with a median price target of $45.00, implying a modest 16.0% upside from the current price. The stock's oversold RSI of 19.17 suggests potential for a short-term bounce, but the overall fundamental picture and lack of strong growth catalysts point to a Hold rating.
TAP Price Analysis
Market Metrics
Open
$38.71
Day Range
$38.31 to $39.00
Prev Close
$38.44
Volume
87.7K
52-Week Range
$37.76 to $54.82
Market Cap
$7.17B
Peer Benchmarking
Valuation vs Sector (Consumer Defensive)
Performance vs PBJ
Sector Position Analysis
Trading at a notable discount to sector peers (-55%), which may indicate undervaluation or specific company headwinds.
TAP Financial Performance
Revenue vs. Earnings
Annual
Quarterly
Earnings Reality Check
Analysis: In the last 5 quarters, TAP beat estimates 5 times. However, the stock fell 3 times the next day. This suggests positive news is often "priced in" or investors are selling the news.
TAP Analysis
Company's Health
3/5
12-Month Analyst Target
+16.01% Upside
Median of 21 analysts (12-month)
$45.00
AI Technical Analysis
Molson Coors Beverage Company (TAP) is currently trading below its key moving averages, with the price below its 50-day SMA ($40.97) and 200-day SMA ($43.94), signaling a bearish trend. The Relative Strength Index (RSI) is at 19.17, indicating oversold conditions that could precede a bounce. Support is found near the current price, with resistance levels at the 50-day and 200-day SMAs. Volume has been exceptionally low recently, with the latest volume at 87,688 compared to an average of over 2.7 million, suggesting a lack of conviction from traders in the current price action.
ProTips
- Molson Coors Beverage Company (TAP) offers a substantial dividend yield of approximately 4.92%, which may appeal to income-focused investors, but this should be weighed against the company's stagnant revenue and negative EPS.
- The stock's current oversold RSI (19.17) suggests a potential for a short-term technical rebound, but traders should be cautious given the bearish trend and low volume.
- Given the neutral outlook and limited upside, consider position sizing carefully and look for clear evidence of improving fundamentals before committing significant capital.
Key Catalysts
Neutral
Stagnant Revenue Growth
Current year revenue growth is reported at -3.3%, with projections for flat growth in the upcoming quarters and next year, indicating a lack of top-line expansion.
Source: DATANeutral
Oversold Technical Conditions
The RSI is at 19.17, suggesting the stock is oversold and may experience a short-term bounce, though this is not a strong indicator of a sustained trend reversal.
Source: DATANeutral
Neutral Wall Street Consensus
With a median price target of $45.00 and a 'Hold' rating from the majority of analysts, there is limited immediate upside expected for the stock.
Source: DATANeutral
Negative EPS
The company is reporting a negative EPS of -11.44, making traditional P/E ratio analysis impossible and raising concerns about profitability.
Source: DATAMarket Outlook
The base case outlook for Molson Coors Beverage Company (TAP) over the next 6-12 months is neutral, with the median analyst price target suggesting limited upside to $45.00. The company's revenue is projected to remain flat, and while recent earnings have met expectations, there are no strong catalysts to drive significant stock appreciation. The current oversold technical conditions might provide a short-term bounce, but sustained growth will be necessary to alter the trajectory. Potential upside could materialize if the company demonstrates a clear path to accelerating revenue growth or achieves significant cost efficiencies beyond current expectations. Conversely, a failure to improve top-line performance, increased competitive pressures, or a broader market downturn could push the stock towards its downside projection of $16.78.
Key Statistics
| Market Cap | 7.17B |
|---|---|
| P/E Ratio | N/A (Negative EPS) |
| EPS (TTM) | -11.44 |
| Dividend Yield | 4.92% |
| 52 Week High | 54.82 |
| 52 Week Low | 37.76 |
Molson Coors Beverage Company (TAP) presents a mixed fundamental picture, with a negative EPS of -11.44 rendering its P/E ratio mathematically negative and thus unusable for valuation. While revenue growth has been slightly negative at -3.3% for the current year, analysts project flat revenue growth for the upcoming quarters and next year. The company's dividend yield stands at approximately 4.92%, offering some return to shareholders. However, the lack of clear growth drivers and the current valuation, which is not significantly discounted relative to sector averages, support a neutral outlook.
Earnings & Growth Analysis
Molson Coors Beverage Company (TAP) has demonstrated an ability to meet or slightly exceed earnings per share estimates in recent quarters, as evidenced by the latest earnings report on August 6, 2026, where actual EPS of $1.58 beat the estimate of $1.51 by 4.64%. However, this positive EPS surprise did not translate into significant stock price appreciation, with the price moving up only 2.26%. The company's revenue growth has been challenged, showing a -3.3% year-over-year decline for the current year, indicating pressure on top-line performance.
Key Risks
Molson Coors Beverage Company (TAP) faces significant risks including stagnant revenue growth and a bearish technical outlook, with the stock trading well below its key moving averages. The company's negative EPS and the lack of strong forward-looking catalysts suggest limited upside potential, making it vulnerable to further downside if market sentiment shifts. Competition within the beverage industry also poses a continuous threat to market share and profitability.
Technical Indicators
| RSI (14) | 19.17 |
|---|---|
| MACD | -0.74 |
| SMA 50 | 40.97 |
| SMA 200 | 43.94 |
RSI
Oversold
SMA Cross
Bearish
Price vs SMA
Bearish
MACD
Bearish
Moving averages show a lagging Death Cross (50-day: $40.97, 200-day: $43.94), price is trading below the 50-day SMA, RSI at 19.2 suggests oversold conditions; potential bounce setup.
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY)
+0.11
Weak correlation
Nasdaq 100 (QQQ)
-0.01
Weak correlation
Bitcoin (BTC)
-0.03
Weak correlation
Gold (XAU)
+0.01
Weak correlation
Check Custom Correlation
Calculating correlation...
TAP Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative
2%
Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Entry Strategies (click to switch)
CONSERVATIVE
$38.40
Slight discount to current
Wait for small dip
AGGRESSIVE
$38.79
At current price
Enter now if confident
Risk Management
STOP LOSS
$37.13
MAX LOSS
-3.3%
Volatility-Adjusted Stop Loss
Calculated based on RSI (19.2) and current market volatility
Profit Targets (Based on Conservative Entry)
TARGET 1
$39.55
+3% (Conservative)
+2.0% (Aggressive)
TARGET 2
$40.32
+5% (Conservative)
+3.9% (Aggressive)
TARGET 3
$41.47
+8% (Conservative)
+6.9% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
Calculate Your Trade
Disclaimer
This AI-generated trade plan for TAP is for educational and informational purposes only and does not constitute financial advice. The analysis is based on historical data patterns and technical indicators which may not predict future results. Stock trading involves risk of loss. Verify all data independently and consult a qualified financial advisor. Generated on September 11, 2026.Growth of $10,000
A $10,000 investment in TAP in September 2016 would be worth about $3,706 today, compared with about $35,030 for the same investment in the S&P 500 benchmark.
Compare with Another Ticker
Monte Carlo Projection (10yr)
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in TAP today could grow to about $7,785 by 2036 in the base case, with a bull case near $24,994 and a bear case around $2,425. Projections are statistical simulations, not guarantees.
TAP Stock Price Prediction: 2030
CleaRank's simulation projects a price near $35.09 for TAP by 2030 in the base case, from $38.79 today (0.9x over 4 years). The downside path ends near $16.78. These are outcomes of a Monte Carlo simulation run on TAP's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | Downside (10th pct) | Base case | Upside (90th pct) |
|---|---|---|---|
| 2027 | $26.16 | $37.83 | $54.71 |
| 2028 | $21.90 | $36.90 | $62.16 |
| 2029 | $19.00 | $35.98 | $68.16 |
| 2030 | $16.78 | $35.09 | $73.38 |
| 2031 | $15.00 | $34.23 | $78.08 |
| 2032 | $13.52 | $33.38 | $82.39 |
| 2033 | $12.27 | $32.55 | $86.38 |
| 2034 | $11.19 | $31.75 | $90.12 |
| 2035 | $10.24 | $30.96 | $93.63 |
| 2036 | $9.41 | $30.20 | $96.95 |
Method: 10,000 simulated price paths using TAP's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice.
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TAP Insider Trading Analysis
Bought
$561.9K
6 Transactions
Sold
$336.0K
3 Transactions
Insiders
20
Active Traders
Avg Transaction
$99.8K
Moderate size
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Mar 4, 2020 | COORS PETER H
Director and Beneficial Owner of more than 10% of a Class of Security
|
Sell | 67.1K | $3.4M |
| May 7, 2019 | HUNTER MARK
Chief Executive Officer
|
Sell | 11.3K | $677.9K |
| Feb 19, 2019 | COX SIMON
Officer
|
Sell | 9.5K | $576.3K |
| Feb 24, 2021 | COX SIMON
Officer
|
Sell | 10.7K | $496.6K |
| Feb 14, 2020 | COX SIMON
Officer
|
Sell | 9.0K | $494.3K |
| Mar 13, 2025 | WHITEHEAD PHILIP MARK
Chief Executive Officer
|
Sell | 3.5K | $208.1K |
| Feb 12, 2024 | JOUBERT TRACEY I
Chief Financial Officer
|
Sell | 2.8K | $167.3K |
| Nov 24, 2020 | MOLSON ANDREW THOMAS
Chairman of the Board
|
Sell | 3.2K | $152.6K |
| May 25, 2023 | MOLSON GEOFFREY E
Chairman of the Board
|
Sell | 1.8K | $111.5K |
| Sep 13, 2019 | TABOLT BRIAN
Officer
|
Sell | 1.8K | $103.9K |
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Frequently Asked Questions
What is Molson Coors Beverage Company's stock forecast for 2030?
Molson Coors Beverage Company's (TAP) stock forecast for 2030, based on Monte Carlo simulations, projects a base case price of $35.09, with a downside scenario of $16.78 and an upside scenario of $73.38. These are statistical outcomes, not guaranteed price targets.
Is Molson Coors Beverage Company stock a buy right now?
Molson Coors Beverage Company (TAP) is currently rated as a Hold by Wall Street analysts, with a consensus score of 51 out of 100. While the stock is oversold technically, the stagnant revenue and limited upside to the median price target of $45.00 suggest it is not a compelling buy at this time.
What are the biggest risks facing Molson Coors Beverage Company?
The primary risks for Molson Coors Beverage Company (TAP) include ongoing revenue stagnation, a bearish technical trend indicated by its price trading below key moving averages, and intense competition within the beverage sector. The company's negative EPS also presents a challenge for fundamental valuation.
How is Molson Coors Beverage Company performing financially?
Molson Coors Beverage Company (TAP) has shown mixed financial performance recently. While it has met or slightly exceeded EPS estimates, its revenue growth has been negative year-over-year. The company pays a dividend yield of approximately 4.92%.
What is the Wall Street consensus on Molson Coors Beverage Company stock?
The Wall Street consensus for Molson Coors Beverage Company (TAP) is currently 'Hold', with a consensus score of 51 out of 100. This is based on ratings from 21 analysts, with the majority holding a 'Hold' rating.
What is Molson Coors Beverage Company's dividend yield?
Molson Coors Beverage Company (TAP) offers a dividend yield of approximately 4.92%, with a dividend rate of $1.91.
What are the key technical indicators for Molson Coors Beverage Company stock?
Key technical indicators for Molson Coors Beverage Company (TAP) show a bearish trend, with the stock trading below its 50-day and 200-day moving averages ($40.97 and $43.94). The RSI is at 19.17, indicating oversold conditions, while recent trading volume has been exceptionally low.