Stock·NYSE·Financial Services
Prudential Financial Inc (PRU)
- Market cap
- $39.95B
- P/E
- 10.49
- Dividend yield
- 4.79%
- Street target
- $109.00median of 18 analysts
- 52-week range
- $91.89 $127.72
PRU stock forecast today
Where PRU stands today, and what CleaRank Financial AI makes of it.
PRU at a glance
Prudential Financial Inc (PRU): Buy, 65/100 on CleaRank's AI score.
- Trend Mixed: the price is above its 200-day but below its 50-day moving average ($108.64 and $117.53).
- Earnings PRU beat estimates in 5 of its last 8 quarters, yet fell the next day after 3 of those beats.
- Insiders Insiders sold $9.6M and bought $169K over the last 18 months.
- Valuation P/E of 10.5 against 16.5 for the Financial Services sector: a discount to peers (-36%).
Figures as of October 26, 2026.
CleaRank Financial AI
Prudential Financial Inc (PRU) carries a CleaRank rating of Buy and a model score of 65/100.
Trend is the strongest contributor: the price is 6.58% above its 200-day average, and the 50-day average is 8.19% above the 200-day. Analysts hold it back the most, since 0 of 18 rate it a buy and the median target is 5.9% below the price. The 50-day average is $117.53 and the 200-day is $108.64. The price rose 13.32% over the past year.
Only on CleaRank
Figures we compute ourselves from PRU's own price, earnings and insider-filing history. Tap one to see it in context.
PRU stock price and trading
The chart, today's range and how far the price has moved over each period.
Trend checks
3/4Price above its 50-day average ›
The price of $115.79 is 1.5% below the 50-day simple moving average of $117.53.Price above its 200-day average ›
The price is 6.6% above the 200-day simple moving average of $108.64.50-day average above the 200-day ›
The 50-day average ($117.53) is 8.2% above the 200-day average ($108.64), the arrangement of a rising longer-term trend.In the upper half of its 52-week range ›
The price sits at 67% of its 52-week range, between $91.89 and $127.72.
PRU share price
Pick a period: each tab shows how far PRU has moved over it, to the last close.
Today's trading
Where PRU sits inside today's range and its 52-week range.
PRU fundamentals and valuation
Valuation against the sector, and the revenue and earnings behind it.
Valuation and quality checks
5/5P/E below the sector median ›
The trailing P/E of 10.49 is 36.4% below the Financial Services median of 16.5.P/S below the sector median ›
The price-to-sales ratio of 0.61 is 84.0% below the sector median of 3.8.Profitable over the last 12 months ›
Net income over the last 12 months was $3.9B on revenue of $65.2B, a net margin of 5.9%.Beat estimates in most recent reports ›
PRU beat the EPS estimate in 5 of its last 8 reports.Pays a dividend ›
The trailing dividend yield is 4.79%, or $5.55 a share a year.
Key statistics
The headline figures for PRU.
As of October 26, 2026, PRU trades at $115.79, with a market value of $39.95B, a P/E ratio of 10.49 and a dividend yield of 4.79%.
What the numbers say
CleaRank Financial AI's reading of PRU's valuation, growth and risks.
PRU's trailing P/E of 10.49 puts it 36.9% under the Financial Services median of 16.5, and the peer comparison on this page labels that a discount to peers. On sales the picture is similar: the P/S of 0.61 is 83.9% below the sector median of 3.8. To put the size in context, the company's market value stands at $39.9B.
Net margin came in at 6.01% and operating margin at 7.52%. Return on equity of 12.01% sits below the 13.8% sector median, a measure of how much profit the shareholders' capital generates. Debt-to-equity stands at 1.64, and the trailing dividend yield is 4.79%, equal to $5.55 a share each year.
In its most recent report, on August 4, 2026, PRU posted EPS of $4.08 versus the $3.52 analysts expected, coming in above the estimate by 15.91%. The market reacted the other way, with the stock falling 2.74% the following session.
PRU beat the EPS estimate in 5 of its last 8 reports, though the stock still fell in the first session after 3 of those 5 beats. The largest of the earlier reactions came after the February 3, 2026 report, which missed the estimate by 1.79% while the stock fell 4.67%. Analysts' average EPS estimate for this fiscal year is $13.85, which would be a decline of 4.0%, and $14.10 for next year (growth of 1.8%).
PRU's daily returns have a 30-day standard deviation of 1.29%, and the stock's beta against the S&P 500 is 0.84. Insiders sold $9.6M of stock over the last 18 months while buying $169K. Insider sales are usually planned ahead or made to cover tax on vesting shares, so they are a weaker signal than open-market buying.
PRU against the Financial Services sector
How PRU compares with the median Financial Services stock CleaRank tracks.
Price to earnings vs sector: PRU trades at a notable discount to sector peers (-36%), which may indicate undervaluation or specific company headwinds.
Return vs XLF: Since May 14, 2025, PRU has gained 8.9% against a gain of 10.0% for XLF.
Performance against XLF
PRU and the Financial Services sector fund over the same days.
Revenue and earnings
How much PRU sells, and how much of it becomes profit.
Revenue growth: Revenue fell 13.7% in FY2025 to $61.0B, from $70.7B a year earlier.
Profit margin: The net margin was 6.1% in FY2025, up from 4.0% the year before.
Profitable: PRU earned $3.7B in FY2025.
Earnings reality check
Did PRU beat what analysts expected, and how did the stock react?
Earnings record: PRU beat the analyst estimate in 5 of the last 8 quarters.
Market reaction: The stock fell in the first session after 3 of those 5 beats, so a beat has not been enough on its own.
| Report | Estimate | Actual | Surprise | First session | 5 sessions |
|---|---|---|---|---|---|
| Aug 4, 2026after close | $3.52 | $4.08 | +15.91% | -2.74% | -0.99% |
| May 5, 2026after close | $3.10 | $3.61 | +16.45% | -0.11% | +2.30% |
| Feb 3, 2026after close | $3.36 | $3.30 | -1.79% | -4.67% | -3.59% |
| Oct 29, 2025after close | $3.73 | $4.01 | +7.51% | +1.88% | +3.20% |
| Jul 30, 2025after close | $3.22 | $3.58 | +11.18% | +1.77% | +2.26% |
| Apr 30, 2025after close | $3.18 | $3.29 | +3.46% | -0.95% | -1.44% |
| Feb 4, 2025after close | $3.26 | $2.96 | -9.20% | -3.30% | -5.35% |
| Oct 30, 2024after close | $3.48 | $3.48 | +0.00% | -3.28% | +0.86% |
As of October 26, 2026, PRU has beaten the analyst EPS estimate in 5 of its last 8 reported quarters and fell in the first trading session after 3 of those beats; its latest report, on August 4, 2026, came in 15.91% above the estimate and the stock moved -2.74% in the first session.
The first session is the first full trading day on the news: the report day itself for a report before the open, the next day for one after the close. Surprise is actual EPS against the consensus estimate.
PRU AI analysis and technical indicators
CleaRank's score and reasoning, the indicators behind it, and what the price moves with.
Momentum checks
2/3RSI not overbought or oversold ›
The 14-day RSI is 50.4, in neutral territory.RSI above 50 ›
An RSI of 50.4 is above the 50 midpoint, so buyers have had the upper hand over the last 14 days.MACD line above zero ›
The MACD line is negative, so the 12-day average is below the 26-day average.
CleaRank Financial AI analysis of PRU
The score, the reasoning behind it, and what could move the price next.
Prudential Financial Inc (PRU) is caught between its two moving averages. At $115.79, the stock sits 6.58% above its 200-day average of $108.64, yet 1.48% below its 50-day average of $117.53. Across its 52-week range, running from $91.89 up to $127.72, the price stands at 67%.
A recent pullback sits inside a stronger longer record: the price fell 3.06% over the past month, fell 5.00% over the past three months and rose 13.32% over the past year. On momentum, the 14-day RSI reads 50.4, in the neutral zone, with the MACD line negative.
Earnings beat, but the stock fell ›
The August 4, 2026 report beat the EPS estimate by 15.91%, and the share price fell 2.74% in the first session after it.
Source: Earnings report, August 4, 2026Rating reaffirmed ›
JP Morgan kept its Neutral rating on October 22, 2026.
Source: Analyst action, JP Morgan, October 22, 2026
- The two closest levels to keep an eye on are the 50-day SMA at $117.53, which sits above the price, and the 20-day EMA at $115.35, which sits below it.
- The 14-day RSI reads 50.4, in the neutral zone, with the MACD line negative; readings above 70 or below 30 mark stretched momentum.
- Following the August 4, 2026 report, the share price declined 2.74% in the first session. Over the last 8 reports, PRU beat estimates in 5.
PRU's trend signals disagree. The price is above its 200-day average at $108.64 yet below its 50-day average at $117.53. A close above the 50-day would turn both signals higher, while a close below the 200-day would turn both lower. For now the price is wedged between the 20-day EMA at $115.35 below and the 50-day SMA at $117.53 above.
PRU's 14-day RSI of 50.4 sits in neutral territory, inside the 40 to 60 band.
Technical indicators
Momentum and trend for PRU, from its daily closes.
As of October 26, 2026, with PRU at $115.79, its 14-day RSI is 50.4 (neutral territory), its 50-day simple moving average is $117.53 and its 200-day is $108.64.
Calculated by CleaRank on daily closes as of October 26, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26). How we calculate these
What PRU moves with
Correlation of daily returns over one year: +1 moves in step, 0 has no link, -1 moves the opposite way.
As of October 26, 2026, PRU's 1-year correlation of daily returns is +0.60 with S&P 500 (SPY), +0.43 with Nasdaq 100 (QQQ), +0.21 with Bitcoin (BTC) and -0.01 with gold (XAU).
PRU price target and analyst forecast
The analysts' target range and how their ratings split.
Analysts checks
0/3Most analysts rate it a buy ›
0 of 18 analysts rate it a buy or strong buy, 14 a hold and 4 a sell.Median target above the price ›
The median 12-month target of $109.00 is 5.9% below the price.More buy ratings than three months ago ›
0 of 18 rate it a buy now, against 0 of 18 three months ago.
PRU Wall Street View
12-month price targets
Ratings
Recent rating actions
| Date | Firm | Action | Rating |
|---|---|---|---|
| Oct 22, 2026 | JP Morgan | Maintains | Neutral |
| Oct 21, 2026 | TD Cowen | Maintains | Hold |
| Oct 19, 2026 | Barclays | Maintains | Underweight |
| Oct 19, 2026 | Morgan Stanley | Maintains | Underweight |
| Oct 16, 2026 | Keefe, Bruyette & Woods | Maintains | Market Perform |
| Oct 15, 2026 | JP Morgan | Maintains | Neutral |
As of October 26, 2026, 18 Wall Street analysts cover PRU: 0 rate it a buy or strong buy, 14 a hold and 4 a sell or strong sell. Their 12-month price targets range from $92.00 to $132.00. The median PRU price target is $109.00, 5.9% below the price of $115.79.
Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.
PRU trade plan: entry, stop loss and targets
Entry, stop and target levels from the moving averages and recent volatility. Educational, not advice.
PRU trade plan
Entry, stop and target levels, sized to your account. Change the bias or the risk and every level updates.
Long entry pick an entry style
Risk management
Profit targets (Based on Conservative Entry)
These levels come from PRU's moving averages and recent volatility, not from a forecast. Educational levels, not financial advice; the full disclaimer is at the foot of the page.
Risk profile
How much PRU tends to move, against the market and on its own.
PRU price history and drawdowns
PRU's worst falls and recoveries, what $10,000 became, and which months have been kind to it.
Track record checks
3/4Average daily move under 2% ›
The price has moved 1.29% on an average day (30-day standard deviation of daily returns).Recovered from its worst fall ›
The worst fall was 58.8%, from January 2018 to March 2020, regained by May 2021.Most 1-year holds ended higher ›
52% of 1-year holding periods in the last 10 years ended with a gain.Beat the S&P 500 since the chart begins ›
$10,000 invested in October 2016 is now worth $21,457, against $42,015 in the S&P 500 (SPY).
PRU Drawdowns & Recovery
As of October 26, 2026, PRU's worst peak-to-trough fall over the last 10 years with dividends reinvested was -58.8% (January 2018 to March 2020); it regained that peak by May 2021, 14 months after the low, and 52% of 1-year holding periods ended with a gain.
From weekly closing values with dividends reinvested. A drawdown is the fall from the highest value reached so far to a later low.
Growth of $10,000
What $10,000 put into PRU in October 2016 is worth now, against the same amount in the S&P 500.
Against the market: PRU trailed the S&P 500 over this period: $21,457 against $42,015.
A $10,000 investment in PRU in October 2016 would be worth about $21,457 today with dividends reinvested, compared with about $42,015 for the same investment in the S&P 500 benchmark (also with dividends reinvested).
Seasonal patterns
Which calendar months have been kind to PRU, and which have not.
Strongest month, November: an average of +6.85%, up in 9 of 10 years.
Weakest month, March: an average of -5.43%, up in 3 of 10 years.
This month, October: has averaged +2.54%, up in 6 of 9 years. Past seasonality does not repeat on schedule.
Over the last 10 years, PRU's strongest calendar month has been November (average +6.85%, up in 9 of 10 years) and its weakest March (average -5.43%, up in 3 of 10 years).
Average return for each calendar month over the last 10 years, from weekly closing prices with dividends included.
PRU stock price prediction 2030
Thousands of simulated paths from the price history. A range of outcomes, not a forecast.
Monte Carlo projection
Thousands of simulated paths for $10,000 in PRU, from its own past volatility. The shaded area holds 80% of them.
CleaRank's 4-year Monte Carlo simulation, based on 10 years of price history, projects that a $10,000 investment in PRU today could grow to about $12,072 by 2030 in the base case, with a 90th-percentile outcome near $27,370 and a 10th-percentile outcome around $5,324. The simulation models price only; at today's 4.79% yield, dividends would add to these figures. Projections are statistical simulations, not guarantees.
PRU Stock Price Prediction 2030: Simulated Scenarios
The same simulation in share prices, year by year.
CleaRank's simulation projects a price near $140 for PRU by 2030 in the base case, from $116 today (1.2x over 4 years). The 10th-percentile path ends near $61.65. These are outcomes of a Monte Carlo simulation run on PRU's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | 10th percentile | Base case | 90th percentile | range base today |
|---|---|---|---|---|
| 2027 | $80.60 | $121 | $183 | |
| 2028 | $71.31 | $127 | $227 | |
| 2029 | $65.63 | $133 | $271 | |
| 2030 | $61.65 | $140 | $317 |
Method: a lognormal simulation of PRU's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles. How the simulation works
PRU insider trading
What the people running the company have bought and sold.
PRU insider trading
Shares the company's directors and officers bought and sold, from their own filings.
Month by month
Open-market purchases above the line, sales below.
Net insider selling: Insiders bought $169K on the open market and sold $9.6M.
As of October 26, 2026, PRU insiders reported 6 open-market sales worth $9.6M and 3 open-market purchases worth $169K over the last 18 months; grants and option exercises are not counted.
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Aug 31, 2026 | Robert E Boyle
Officer
|
Grant | 353 | - |
| Aug 14, 2026 | Ann M Kappler
General Counsel
|
Sell | 7.7K | $956.6K |
| May 14, 2026 | Ann M Kappler
General Counsel
|
Sell | 13.6K | $1.4M |
| May 12, 2026 | Gilbert F Casellas
Director
|
Grant | 1.8K | - |
| May 12, 2026 | Christine A Poon
Director
|
Grant | 1.8K | - |
| Apr 30, 2026 | Jacques P Chappuis
Officer
|
Grant | 10.3K | - |
| Feb 27, 2026 | Robert E Boyle
Officer
|
Grant | 2.5K | - |
| Feb 27, 2026 | Scott E Case
Officer
|
Grant | 2.7K | - |
| Feb 27, 2026 | Yanela Frias
Chief Financial Officer
|
Grant | 4.0K | - |
| Feb 27, 2026 | Ann M Kappler
General Counsel
|
Grant | 7.1K | - |
| Feb 27, 2026 | Charles F Lowrey
Chairman of the Board
|
Grant | 32.0K | - |
| Feb 27, 2026 | Timothy L Schmidt
Officer
|
Grant | 4.8K | - |
| Feb 27, 2026 | Andrew F Sullivan
Chief Executive Officer
|
Grant | 11.7K | - |
| Feb 27, 2026 | George P Waldeck Jr
Officer
|
Grant | 5.6K | - |
| Feb 27, 2026 | Vicki Walia
Officer
|
Grant | 2.4K | - |
| Feb 17, 2026 | Thomas D Stoddard
Director
|
Buy | 250 | $25.7K |
| Feb 11, 2026 | Joseph J Wolk
Director
|
Buy | 400 | $42.1K |
| Feb 9, 2026 | Caroline Feeney
Officer
|
Grant | 23.7K | - |
| Feb 9, 2026 | Yanela Frias
Chief Financial Officer
|
Grant | 4.2K | - |
| Feb 9, 2026 | Ann M Kappler
General Counsel
|
Grant | 17.6K | - |
| Feb 9, 2026 | Charles F Lowrey
Chairman of the Board
|
Grant | 83.4K | - |
| Feb 9, 2026 | Timothy L Schmidt
Officer
|
Grant | 10.2K | - |
| Feb 9, 2026 | Andrew F Sullivan
Chief Executive Officer
|
Grant | 32.1K | - |
| Feb 9, 2026 | George P Waldeck Jr
Officer
|
Grant | 10.9K | - |
| Feb 9, 2026 | Vicki Walia
Officer
|
Grant | 770 | - |
| Feb 6, 2026 | Jacques P Chappuis
Officer
|
Buy | 1.0K | $101.0K |
| Jan 30, 2026 | Vicki Walia
Officer
|
Grant | 5.0K | - |
| Jan 12, 2026 | Caroline Feeney
Officer
|
Grant | 60.8K | - |
| Dec 11, 2025 | Caroline Feeney
Officer
|
Sell | 6.6K | $762.2K |
| Dec 11, 2025 | Caroline Feeney
Officer
|
Option | 6.7K | $717.3K |
| Dec 5, 2025 | Timothy L Schmidt
Officer
|
Grant | 100 | - |
| Dec 2, 2025 | Timothy L Schmidt
Officer
|
Sell | 8.0K | $861.5K |
| Nov 10, 2025 | Charles F Lowrey
Chairman of the Board
|
Sell | 48.2K | $5.2M |
| Aug 29, 2025 | Ann M Kappler
General Counsel
|
Sell | 4.0K | $438.6K |
| Aug 29, 2025 | Robert F Boyle
Officer
|
Grant | 352 | - |
| May 13, 2025 | Gilbert F Casellas
Director
|
Grant | 1.3K | - |
| May 13, 2025 | Christine A Poon
Director
|
Grant | 1.3K | - |
| May 13, 2025 | Douglas A Scovanner
Director
|
Grant | 1.3K | - |
Source: TwelveData, from SEC Form 4 filings
PRU stock forecast: questions people ask
Answered from the figures on this page, as of October 26, 2026.