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As of September 10, 2026, Prudential Financial, Inc. (PRU) trades at $118.46. CleaRank Financial AI rates it Hold with a fair value of $118.59, in line with the current price. Wall Street's consensus target is $113.00 across 18 analysts. RSI at 45 is in neutral territory, and the price is below its 50-day average of $119.70.
Prudential Financial, Inc. (PRU)
Prudential Financial, Inc. NYSE
$118.46
0.8700 (0.74%)
Latest Price
AI Analyst Consensus
43 / 100
Prudential Financial, Inc. (PRU) is currently trading at $118.59, slightly above its 50-day moving average of $119.70 but below its 200-day moving average of $108.22. The company's consensus rating is 'Hold' with a median analyst price target of $113.00, suggesting a slight downside from the current price. Recent earnings have shown a mixed performance, with a significant EPS beat in the most recent quarter (+15.91%) but a miss in the quarter prior. Moderate insider selling has been observed, with total sales exceeding total purchases by a notable margin. Prudential Financial operates within the Life Insurance industry, a sector facing evolving regulatory environments and increasing competition. While the company has a substantial dividend yield of 4.68%, its forward revenue growth estimates are modest, with current quarter projections showing an 8.00% year-over-year decline. The stock's technical indicators, including a neutral RSI of 45.17, suggest a lack of strong directional momentum.
PRU Price Analysis
Market Metrics
Open
$117.91
Day Range
$117.71 to $118.96
Prev Close
$117.59
Volume
27.3K
52-Week Range
$91.89 to $127.72
Market Cap
$40.57B
Peer Benchmarking
Valuation vs Sector (Financial Services)
Performance vs KBE
Sector Position Analysis
Trading at a notable discount to sector peers (-27%), which may indicate undervaluation or specific company headwinds.
PRU Financial Performance
Revenue vs. Earnings
Annual
Quarterly
Earnings Reality Check
Analysis: In the last 5 quarters, PRU beat estimates 3 times. However, the stock fell 3 times the next day. This suggests positive news is often "priced in" or investors are selling the news.
PRU Analysis
Company's Health
3/5
12-Month Analyst Target
-4.61% Downside
Median of 18 analysts (12-month)
$113.00
AI Technical Analysis
Prudential Financial's stock is currently trading below its 50-day and 20-day moving averages, indicating short-term weakness, but remains above its 200-day moving average, suggesting a longer-term uptrend is still intact. The RSI is at a neutral 45.17, showing no signs of overbought or oversold conditions, while the MACD is slightly negative at -0.22, hinting at bearish momentum. Key support is observed around the 200-day SMA of $108.22, with resistance near the 50-day SMA of $119.70 and the current price of $118.59. Volume has been significantly below average recently, which could indicate a lack of conviction from traders. The current price action, coupled with the neutral technical indicators, suggests a period of consolidation or a potential shift in momentum. Investors should monitor the price action around the key moving averages for directional cues.
ProTips
- Monitor insider transaction trends closely; a shift towards net buying could signal increased management confidence.
- The stock is trading below its 50-day moving average, suggesting potential short-term weakness. Consider waiting for a confirmed break above this level for a more favorable entry point.
- Given the moderate insider selling and mixed revenue outlook, maintain a cautious position size and consider a stop-loss order below the 200-day moving average at approximately $108.22.
Key Catalysts
Bearish
Moderate Insider Selling Continues
Insiders have sold $10.2 million worth of stock versus $168.8K in purchases, indicating a lack of strong conviction at current price levels.
Source: Insider TransactionsBearish
Projected Revenue Decline in Current Quarter
Wall Street revenue estimates project an 8.00% year-over-year decline for the current quarter, potentially impacting profitability and growth outlook.
Source: Wall Street Revenue EstimatesNeutral
Consistent Dividend Payout
The company maintains a consistent dividend yield of approximately 4.68%, providing a stable income stream for shareholders.
Source: Dividend DataBullish
Strong EPS Beat in Latest Quarter
The most recent earnings report showed an EPS beat of 15.91%, demonstrating operational efficiency despite a negative stock reaction.
Source: Earnings ReportMarket Outlook
Prudential Financial's outlook is cautiously neutral, with a median analyst price target of $113.00 suggesting limited upside from the current $118.59 price. The company is expected to face modest revenue growth in the coming year, with current quarter projections indicating a decline. The strong dividend yield of 4.68% provides some support, but the mixed earnings trend and moderate insider selling temper significant bullish sentiment. Potential upside could materialize if the company demonstrates stronger-than-expected revenue growth or if market conditions improve for the insurance sector, leading to a re-rating of its valuation multiples. Conversely, a continued trend of insider selling, persistent revenue weakness, or adverse regulatory changes could pressure the stock lower, potentially testing the 200-day moving average support around $108.22.
Key Statistics
| Market Cap | 40.57B |
|---|---|
| P/E Ratio | 10.92 |
| EPS (TTM) | 11.03 |
| Dividend Yield | 4.68% |
| 52 Week High | 127.72 |
| 52 Week Low | 91.89 |
Prudential Financial's P/E ratio stands at approximately 10.92, which appears attractive when compared to the sector average P/E of 15.0, suggesting a potential valuation discount. However, the company's revenue growth has been inconsistent, with a reported 14.1% growth rate but a projected -8.00% decline for the current quarter. The return on equity (ROE) is estimated at 12.0% on average for the sector, and while PRU's specific ROE is not provided, its valuation suggests investors are not pricing in significant growth. The company's balance sheet strength is not detailed, but its consistent dividend payout of approximately 4.68% suggests a commitment to returning capital to shareholders. The moderate insider selling, with total sales of $10.2 million versus $168.8K in purchases, warrants attention, indicating a lack of strong conviction from management at current price levels. The forward revenue growth estimates for the next year are also modest at 2.00%.
Earnings & Growth Analysis
Prudential Financial's recent earnings reports show a pattern of mixed performance. The latest quarter ending August 4, 2026, saw an EPS of $4.08, significantly beating the estimate of $3.52 by 15.91%, although the stock reacted negatively with a -2.74% price change. Prior to this, the quarter ending May 5, 2026, also delivered a strong EPS beat of 16.45% ($3.61 actual vs. $3.10 estimate), yet the stock saw a minor decline of -0.11%. The company missed estimates in the quarter ending June 2, 2026, by 26.09%.
Key Risks
Prudential Financial faces moderate selling pressure from insiders, with total sales significantly outweighing purchases, signaling a potential lack of management confidence at current price levels. The company's revenue outlook is mixed, with a projected decline in the current quarter, which could impact future profitability. Also, the stock is trading below its 50-day moving average, indicating potential short-term headwinds and a need for caution.
Technical Indicators
| RSI (14) | 45.17 |
|---|---|
| MACD | -0.22 |
| SMA 50 | 119.70 |
| SMA 200 | 108.22 |
RSI
Neutral
SMA Cross
Bullish
Price vs SMA
Bearish
MACD
Bearish
Golden Cross in effect with the 50-day SMA ($119.70) above the 200-day SMA ($108.22), price is trading below the 50-day SMA.
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY)
+0.61
Moderate correlation
Nasdaq 100 (QQQ)
+0.46
Moderate correlation
Bitcoin (BTC)
+0.19
Weak correlation
Gold (XAU)
+0.00
Weak correlation
Check Custom Correlation
Calculating correlation...
PRU Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative
2%
Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Entry Strategies (click to switch)
CONSERVATIVE
$117.28
Slight discount to current
Wait for small dip
AGGRESSIVE
$118.46
At current price
Enter now if confident
Risk Management
STOP LOSS
$113.76
MAX LOSS
-3.0%
Volatility-Adjusted Stop Loss
Calculated based on RSI (45.2) and current market volatility
Profit Targets (Based on Conservative Entry)
TARGET 1
$120.79
+3% (Conservative)
+2.0% (Aggressive)
TARGET 2
$123.14
+5% (Conservative)
+4.0% (Aggressive)
TARGET 3
$126.66
+8% (Conservative)
+6.9% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
Calculate Your Trade
Disclaimer
This AI-generated trade plan for PRU is for educational and informational purposes only and does not constitute financial advice. The analysis is based on historical data patterns and technical indicators which may not predict future results. Stock trading involves risk of loss. Verify all data independently and consult a qualified financial advisor. Generated on September 11, 2026.Growth of $10,000
A $10,000 investment in PRU in September 2016 would be worth about $14,747 today, compared with about $35,241 for the same investment in the S&P 500 benchmark.
Compare with Another Ticker
Monte Carlo Projection (10yr)
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in PRU today could grow to about $16,990 by 2036 in the base case, with a bull case near $61,935 and a bear case around $4,661. Projections are statistical simulations, not guarantees.
PRU Stock Price Prediction: 2030
CleaRank's simulation projects a price near $146 for PRU by 2030 in the base case, from $118 today (1.2x over 4 years). The downside path ends near $64.62. These are outcomes of a Monte Carlo simulation run on PRU's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | Downside (10th pct) | Base case | Upside (90th pct) |
|---|---|---|---|
| 2027 | $82.98 | $125 | $188 |
| 2028 | $73.86 | $132 | $235 |
| 2029 | $68.38 | $139 | $282 |
| 2030 | $64.62 | $146 | $332 |
| 2031 | $61.87 | $154 | $385 |
| 2032 | $59.78 | $163 | $443 |
| 2033 | $58.17 | $172 | $507 |
| 2034 | $56.92 | $181 | $576 |
| 2035 | $55.95 | $191 | $651 |
| 2036 | $55.21 | $201 | $734 |
Method: 10,000 simulated price paths using PRU's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice.
People Also Watch
PRU Insider Trading Analysis
Bought
$168.8K
3 Transactions
Sold
$10.2M
7 Transactions
Insiders
17
Active Traders
Avg Transaction
$1.0M
Large trades
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| May 8, 2017 | LOWREY CHARLES F
Officer
|
Sell | 222.9K | $24.1M |
| Nov 7, 2024 | LOWREY CHARLES F
Chief Executive Officer
|
Sell | 185.7K | $23.4M |
| Jul 3, 2017 | STRANGFELD JOHN R JR
Chief Executive Officer
|
Sell | 201.6K | $22.2M |
| May 13, 2024 | FALZON ROBERT M
Officer
|
Sell | 130.1K | $15.4M |
| Dec 28, 2021 | LOWREY CHARLES F
Chief Executive Officer
|
Sell | 93.9K | $10.3M |
| Feb 16, 2017 | PELLETIER STEPHEN
Officer
|
Sell | 71.3K | $8.0M |
| Nov 6, 2024 | FALZON ROBERT M
Officer
|
Sell | 52.7K | $6.8M |
| Jan 4, 2022 | FALZON ROBERT M
Officer
|
Sell | 54.0K | $6.1M |
| Nov 10, 2025 | LOWREY CHARLES F
Chairman of the Board
|
Sell | 48.2K | $5.2M |
| Nov 9, 2017 | SILITCH NICHOLAS C
Officer
|
Sell | 44.9K | $5.0M |
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Frequently Asked Questions
Is Prudential Financial (PRU) stock a buy right now?
Prudential Financial (PRU) is currently rated a 'Hold' by Wall Street analysts, with a median price target of $113.00, suggesting a slight downside from its current price of $118.59. While recent earnings showed a strong beat, insider selling and mixed revenue forecasts warrant caution.
What is Prudential Financial's dividend yield?
Prudential Financial offers a dividend yield of approximately 4.68%, providing a notable income stream for investors. The dividend rate is reported at $5.55 annually.
What are the key risks for Prudential Financial?
Key risks include moderate insider selling, a projected decline in current quarter revenue, and the stock trading below its 50-day moving average, suggesting potential short-term headwinds.
How does Prudential Financial's valuation compare to its peers?
Prudential Financial's P/E ratio of approximately 10.92 appears attractive compared to the sector average of 15.0, indicating a potential valuation discount. However, this is tempered by inconsistent revenue growth and modest forward estimates.
What is Prudential Financial's stock forecast for 2030?
Based on Monte Carlo simulations, Prudential Financial's stock forecast for 2030 shows a base case price of $146.60, with a downside projection of $64.69 and an upside projection of $332.20. These are statistical outcomes, not guaranteed price targets.
What was Prudential Financial's most recent earnings performance?
In the most recent quarter ending August 4, 2026, Prudential Financial reported an EPS of $4.08, beating estimates by 15.91%, though the stock experienced a minor price decline.
Are Prudential Financial insiders buying or selling stock?
Insiders are net sellers of Prudential Financial stock, with total sales of $10.2 million compared to total purchases of $168.8K. This moderate sell signal suggests a cautious sentiment among management.