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As of October 10, 2026, HubSpot Inc. (HBAN) trades at $15.32. CleaRank Financial AI rates it Hold with a fair value of $15.32, in line with the current price. Wall Street's consensus target is $20.00 across 20 analysts. RSI at 33 is in neutral territory, and the price is below its 50-day average of $16.56.
HubSpot Inc. (HBAN)
HubSpot Inc. NASDAQ
$15.32
-0.0500 (-0.33%)
At close: Oct 9, 4:00 PM EDT
AI Analyst Consensus
55 / 100
HubSpot Inc. (HBAN) is currently trading at $15.32, below its 50-day and 200-day moving averages ($16.56 and $16.86), indicating a bearish technical trend. The company has demonstrated strong revenue growth of 47.6% and maintains healthy profit margins of 26.13% with a low debt-to-equity ratio of 0.01, comparing favorably to sector averages. However, recent insider activity shows a net seller position, with $49.3M in total sales versus $2.8M in total purchases, signaling moderate caution from management. Analysts maintain a generally positive view, with a consensus rating of Buy and a median price target of $20.00, suggesting a 30.5% upside potential. Forward estimates indicate continued revenue growth, projected at 36.00% for the current year and 7.00% for the next, with earnings per share expected to increase. Despite these positive fundamental indicators and analyst support, the current technical setup and insider selling warrant a cautious approach.
HBAN Price Analysis
Market Metrics
Open
$15.29
Day Range
$15.19 to $15.36
Prev Close
$15.37
Volume
20.03M
52-Week Range
$14.82 to $19.46
Market Cap
$30.95B
Peer Benchmarking
Valuation vs Sector (Financial Services)
Performance vs KBE
Sector Position Analysis
Trading at a notable discount to sector peers (-29%), which may indicate undervaluation or specific company headwinds.
HBAN Financial Performance
Revenue vs. Earnings
Annual
Quarterly
Earnings Reality Check
Analysis: In the last 4 quarters, HBAN beat estimates 2 times. However, the stock fell 2 times the next day. This suggests positive news is often "priced in" or investors are selling the news.
HBAN Analysis
Company's Health
3/5
12-Month Analyst Target
+30.55% Upside
Median of 20 analysts (12-month)
$20.00
AI Technical Analysis
HubSpot Inc. is trading below its key moving averages, with its price below the 50-day SMA of $16.56 and the 200-day SMA of $16.86, indicating a bearish trend. The Relative Strength Index (RSI) at 33.18 is in bearish territory, suggesting weakening momentum. The MACD is also negative at -0.39, reinforcing the bearish technical picture. Key support levels are being tested, and the current price action suggests potential for further downside if these levels break. Volume has been below average recently, which could indicate a lack of conviction behind the current price movement. The overall technical structure points to a period of consolidation or potential decline until a more definitive bullish signal emerges.
ProTips
- Monitor insider transactions closely; recent net selling warrants caution, but a shift to net buying could signal renewed confidence.
- Watch for a decisive break above the 50-day SMA ($16.56) and 200-day SMA ($16.86) as a key bullish technical signal.
- Given the dividend yield of 4.04%, income-focused investors may find the current price attractive, but should weigh this against the bearish technicals and insider selling.
Key Catalysts
Bearish
Moderate Insider Selling Trend
Insiders have sold $11.2 million in stock versus purchases of $852.4 thousand, indicating a net seller position and potentially signaling a lack of confidence in near-term price appreciation.
Source: Insider TransactionsBearish
Bearish Technical Momentum
The stock is trading below its 50-day and 200-day moving averages ($16.56 and $16.86), with a bearish RSI reading of 33.18, suggesting potential for further price declines.
Source: Technical AnalysisBullish
Positive Analyst Consensus and Price Target
20 analysts maintain a Buy rating with a median price target of $20.00, suggesting a 30.5% upside potential from the current price.
Source: Wall Street AnalystsBullish
Strong Revenue Growth Projections
Forward estimates indicate strong revenue growth, with the current year projected at 36.00% and next year at 7.00%, supported by strong historical performance.
Source: Wall Street EstimatesMarket Outlook
HubSpot Inc.'s outlook is cautiously optimistic, with a base case scenario suggesting potential for modest appreciation towards its analyst median target price of $20.00 over the next 6-12 months. This is supported by strong revenue growth projections, with the current year estimated at 36.00% and next year at 7.00%, alongside healthy profit margins and a solid balance sheet. However, the outlook is tempered by bearish technical signals and recent insider selling. A significant upside catalyst could be a sustained shift in technical momentum above key moving averages or a strong positive reaction to upcoming earnings. Conversely, continued insider selling or a failure to break through technical resistance could lead to a downside scenario, potentially testing lower support levels around $10 to $12.
Key Statistics
| Market Cap | 30.95B |
|---|---|
| P/E Ratio | 11.76 |
| EPS (TTM) | 1.30 |
| Dividend Yield | 4.04% |
| 52 Week High | 19.46 |
| 52 Week Low | 14.82 |
HubSpot Inc. presents a mixed fundamental picture, trading at a P/E ratio of 11.76, which is below the sector average of 16.5, suggesting it may be undervalued on this metric. Its price-to-sales ratio of 3.37 is also below the sector average of 3.8. The company boasts a strong return on equity of 9.00% and impressive operating margins of 41.93%, alongside a very low debt-to-equity ratio of 0.01, indicating a strong balance sheet. While valuation metrics appear attractive relative to the sector, the company's recent earnings performance has shown a slight decline in revenue growth for the current quarter (-5.1%), contrasting with strong historical and projected future growth. The company's profit margin of 26.13% is significantly above the sector average, but the recent insider selling warrants attention.
Earnings & Growth Analysis
HubSpot Inc. reported mixed earnings results recently. The quarter to June 2026 saw actual EPS of $0.39, matching estimates with no surprise, and the stock reacted negatively with a 0.23% drop. The prior quarter to March 2026 showed a slight beat with EPS of $0.37 against an estimate of $0.35, but the stock still declined 2.55%. Prior to that, the quarter to December 2025 had a small beat of 3.88% and a minor stock drop of 0.4%. Overall, the company has shown an ability to meet or slightly exceed analyst expectations, but the market reaction has been largely negative in the most recent periods.
Key Risks
HubSpot Inc. faces moderate selling pressure from insiders, with over $11 million in sales recently, indicating potential caution regarding near-term stock performance. Technically, the stock is trading below key moving averages and exhibits bearish momentum, suggesting a risk of further price declines. While fundamentals are strong, the recent earnings reactions have been negative, posing a risk to investor sentiment.
Technical Indicators
| RSI (14) | 33.18 |
|---|---|
| MACD | -0.39 |
| SMA 50 | 16.56 |
| SMA 200 | 16.86 |
RSI
Bearish
SMA Cross
Bearish
Price vs SMA
Bearish
MACD
Bearish
Moving averages show a lagging Death Cross (50-day: $16.56, 200-day: $16.86), price is trading below the 50-day SMA.
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY)
+0.63
Moderate correlation
Nasdaq 100 (QQQ)
+0.49
Moderate correlation
Bitcoin (BTC)
+0.06
Weak correlation
Gold (XAU)
+0.04
Weak correlation
Check Custom Correlation
How does any other asset move with HBAN? One year of daily closes, Pearson correlation.
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HBAN Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative
2%
Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Entry Strategies pick an entry style
Conservative
$15.17
Slight discount to current
Wait for small dip
Aggressive
$15.32
At current price
Enter now if confident
Risk Management
STOP LOSS
$14.71
MAX LOSS
-3.0%
Volatility-Adjusted Stop Loss
Calculated based on RSI (33.2) and current market volatility
Profit Targets (Based on Conservative Entry)
TARGET 1
$15.62
+3% (Conservative)
+2.0% (Aggressive)
TARGET 2
$15.93
+5% (Conservative)
+4.0% (Aggressive)
TARGET 3
$16.38
+8% (Conservative)
+6.9% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
Calculate Your Trade
Disclaimer
This AI-generated trade plan for HBAN is for educational and informational purposes only and does not constitute financial advice. The analysis is based on historical data patterns and technical indicators which may not predict future results. Stock trading involves risk of loss. Verify all data independently and consult a qualified financial advisor. Generated on October 10, 2026.Growth of $10,000
A $10,000 investment in HBAN in October 2016 would be worth about $15,079 today, compared with about $36,018 for the same investment in the S&P 500 benchmark.
Compare with Another Ticker
Monte Carlo Projection (10yr)
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in HBAN today could grow to about $17,196 by 2036 in the base case, with a bull case near $69,333 and a bear case around $4,265. Projections are statistical simulations, not guarantees.
HBAN Stock Price Prediction: 2030
CleaRank's simulation projects a price near $19.03 for HBAN by 2030 in the base case, from $15.32 today (1.2x over 4 years). The downside path ends near $7.88. These are outcomes of a Monte Carlo simulation run on HBAN's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | Downside (10th pct) | Base case | Upside (90th pct) |
|---|---|---|---|
| 2027 | $10.41 | $16.17 | $25.14 |
| 2028 | $9.15 | $17.07 | $31.85 |
| 2029 | $8.40 | $18.03 | $38.68 |
| 2030 | $7.88 | $19.03 | $45.96 |
| 2031 | $7.50 | $20.09 | $53.84 |
| 2032 | $7.20 | $21.21 | $62.45 |
| 2033 | $6.97 | $22.39 | $71.89 |
| 2034 | $6.79 | $23.64 | $82.26 |
| 2035 | $6.65 | $24.95 | $93.67 |
| 2036 | $6.53 | $26.34 | $106 |
Method: 10,000 simulated price paths using HBAN's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice.
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HBAN Insider Trading Analysis
Bought
$852.4K
3 Transactions
Sold
$11.2M
19 Transactions
Insiders
29
Active Traders
Avg Transaction
$548.4K
Moderate size
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Jun 12, 2026 | ROLLINS JAMES D III
Director
|
Sell | 223.5K | $3.9M |
| Nov 1, 2021 | HELLER PAUL G
Chief Technology Officer
|
Sell | 181.7K | $2.9M |
| Feb 23, 2021 | PIERCE SANDRA E
Officer
|
Sell | 172.9K | $2.7M |
| May 7, 2021 | THOMPSON MARK E
Officer
|
Sell | 131.2K | $2.1M |
| Feb 17, 2021 | THOMPSON MARK E
Officer
|
Sell | 100.2K | $1.5M |
| Feb 16, 2021 | THOMPSON MARK E
Officer
|
Sell | 100.2K | $1.5M |
| May 12, 2023 | HELLER PAUL G
Chief Technology Officer
|
Sell | 160.0K | $1.5M |
| Jun 1, 2021 | PIERCE SANDRA E
Officer
|
Sell | 86.0K | $1.4M |
| Jan 27, 2023 | PORTEOUS DAVID L
Director
|
Sell | 80.0K | $1.2M |
| Nov 11, 2021 | SYAL RAJEEV
Officer
|
Sell | 67.8K | $1.1M |
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Frequently Asked Questions
Is HubSpot Inc. stock a buy right now?
HubSpot Inc. is currently rated as a Hold. While analysts have a median price target of $20.00, implying a 30.5% upside, the stock is trading below its key moving averages and exhibits bearish technical momentum. Recent insider selling also suggests caution.
What is HubSpot Inc.'s stock price forecast for 2030?
According to Monte Carlo simulations, HubSpot Inc.'s base case stock price forecast for 2030 is $19.03, with a downside projection of $7.88 and an upside projection of $45.96. These are statistical outcomes, not guaranteed price targets.
How does HubSpot Inc. compare to sector averages?
HubSpot Inc. trades at a lower P/E ratio (11.76 vs 16.5) and price-to-sales ratio (3.37 vs 3.8) than the sector average. Its revenue growth of 47.6% significantly outpaces the sector's 11.7%, and its profit margin of 26.13% is substantially higher than the sector's ROE of 13.8%.
What are the key risks for HubSpot Inc. investors?
Key risks include moderate insider selling totaling over $11 million, bearish technical indicators such as the RSI being below 40, and recent negative stock reactions to earnings reports, despite meeting or beating estimates.
What is the Wall Street consensus for HubSpot Inc. stock?
Wall Street analysts have a consensus rating of Buy for HubSpot Inc., with a score of 71 out of 100. The median price target from 20 analysts is $20.00, indicating a potential upside of 30.5% from the current price.
How has HubSpot Inc. performed in recent earnings reports?
In the most recent quarters, HubSpot Inc. has met or slightly exceeded EPS estimates. However, the stock price has reacted negatively in the last three reported quarters, indicating investor concerns despite the earnings performance.
What is HubSpot Inc.'s dividend situation?
HubSpot Inc. pays a dividend with a current yield of 4.04% and a rate of $0.62. This indicates a return to shareholders through dividends, though the primary focus for growth investors is typically on capital appreciation.