Stock·NYSE·Consumer Defensive
The Kroger Co. (KR)
- Market cap
- $37.58B
- P/E
- 33.53
- Dividend yield
- 2.26%
- Street target
- $68.00median of 24 analysts
- 52-week range
- $54.15 $76.58
The short version
Where KR stands today, in four lines, and what CleaRank Financial AI makes of it.
KR at a glance
The Kroger Co. (KR): Buy, 60/100 on CleaRank's AI score.
- Trend Up: the price is above both its 50- and 200-day moving averages ($58.83 and $63.44).
- Earnings KR beat estimates in 6 of its last 7 quarters, yet fell the next day after 1 of those beats.
- Insiders Insiders sold $27.7M and made no open-market purchases over the last 18 months.
- Valuation P/E of 33.5 against 24.2 for the Consumer Defensive sector: a premium to peers (+39%).
Figures as of October 17, 2026.
CleaRank Financial AI
KR, or The Kroger Co., gets a Buy rating from CleaRank with a model score of 60/100.
Momentum is the strongest contributor, since the 14-day RSI of 63.0 sits in the bullish zone and the MACD line is positive. The P/E of 33.53 works against it, sitting 38.6% above the sector median and marking a premium to peers. Trend is up: the price is 8.16% above the 50-day average of $58.83 and 0.31% above the 200-day average of $63.44. The price has still fallen 7.62% over the past year.
Only on CleaRank
Figures we compute ourselves from KR's own price, earnings and insider-filing history. Tap one to see it in context.
Price and trading
The chart, today's range and how far the price has moved over each period.
Trend checks
2/4Price above its 50-day average ›
The price of $63.63 is 8.2% above the 50-day simple moving average of $58.83.Price above its 200-day average ›
The price is 0.3% above the 200-day simple moving average of $63.44.50-day average above the 200-day ›
The 50-day average ($58.83) is 7.3% below the 200-day average ($63.44), the arrangement of a falling longer-term trend.In the upper half of its 52-week range ›
The price sits at 42% of its 52-week range, between $54.15 and $76.58.
KR share price
Pick a period: each tab shows how far KR has moved over it, to the last close.
Today's trading
Where KR sits inside today's range and its 52-week range.
Fundamentals
Valuation against the sector, and the revenue and earnings behind it.
Valuation and quality checks
4/5P/E below the sector median ›
The trailing P/E of 33.53 is 38.6% above the Consumer Defensive median of 24.2.P/S below the sector median ›
The price-to-sales ratio of 0.25 is 88.7% below the sector median of 2.2.Profitable over the last 12 months ›
Net income over the last 12 months was $1.1B on revenue of $149.3B, a net margin of 0.7%.Beat estimates in most recent reports ›
KR beat the EPS estimate in 6 of its last 7 reports.Pays a dividend ›
The trailing dividend yield is 2.26%, or $1.44 a share a year.
Key statistics
The headline figures for KR.
As of October 17, 2026, KR trades at $63.63, with a market value of $37.58B, a P/E ratio of 33.53 and a dividend yield of 2.26%.
What the numbers say
CleaRank Financial AI's reading of KR's valuation, growth and risks.
KR trades at a premium to peers on earnings. Its P/E of 33.53 is 38.6% above the Consumer Defensive sector median of 24.2. On sales, its P/S of 0.25 is 88.6% below the sector median P/S of 2.2. The company has a market value of $37.6B and trailing earnings of $1.87 per share.
In the latest year revenue grew 2.00%, 3.3 percentage points slower than the sector median of 5.3%. Margins stand at a net margin of 0.73% and an operating margin of 2.98%. It generates a return on equity of 14.44%, below the sector median of 19.7%. Debt-to-equity of 4.13 and a trailing dividend yield of 2.26% ($1.44 a share a year) round out the fundamentals.
The September 11, 2026 report beat expectations by 3.81%: $1.09 a share against a $1.05 estimate. The market agreed: the stock rose 4.14% the following session.
KR has beaten estimates in 6 of the last 7 reports, yet the stock still fell in the first session after 1 of those 6 beats. For the current fiscal year, analysts expect EPS of $5.18, a growth rate of 6.8%, and $5.50 for the year after, growing 6.2%.
Valuation leaves less margin for error: the P/E of 33.53 is 38.6% above the sector median, a premium to peers. Normal swings for KR run at about 2.01% a day. The price is 16.91% below its 52-week high of $76.58.
KR against the Consumer Defensive sector
How KR compares with the median Consumer Defensive stock CleaRank tracks.
Price to earnings vs sector: KR trades at a significant premium to sector peers (+39%), suggesting market expectations for superior growth or market position.
Return vs SPY: Since May 6, 2025, KR has lost 12.8% against a gain of 36.6% for SPY.
Performance against SPY
KR and the Consumer Defensive sector fund over the same days.
Revenue and earnings
How much KR sells, and how much of it becomes profit.
Revenue growth: Revenue grew 0.4% in FY2026 to $148B, from $147B a year earlier.
Profit margin: The net margin was 0.7% in FY2026, down from 1.8% the year before.
Profitable: KR earned $1.0B in FY2026.
Earnings reality check
Did KR beat what analysts expected, and how did the stock react?
Earnings record: KR beat the analyst estimate in 6 of the last 7 quarters.
Market reaction: The stock fell in the first session after 1 of those 6 beats, so a beat has not been enough on its own.
| Report | Estimate | Actual | Surprise | First session | 5 sessions |
|---|---|---|---|---|---|
| Sep 11, 2026after close | $1.05 | $1.09 | +3.81% | +4.14% | +2.58% |
| Mar 5, 2026after close | $1.20 | $1.28 | +6.67% | +3.55% | +4.74% |
| Dec 4, 2025after close | $1.03 | $1.05 | +1.94% | -0.68% | -1.47% |
| Sep 11, 2025after close | $1.00 | $1.04 | +4.00% | +1.58% | -1.84% |
| Jun 20, 2025after close | $1.46 | $1.49 | +2.05% | +2.82% | -0.76% |
| Mar 6, 2025after close | $1.11 | $1.14 | +2.70% | +4.58% | +3.64% |
| Dec 5, 2024after close | $0.98 | $0.98 | +0.00% | -2.44% | +4.27% |
As of October 17, 2026, KR has beaten the analyst EPS estimate in 6 of its last 7 reported quarters and fell in the first trading session after 1 of those beats; its latest report, on September 11, 2026, came in 3.81% above the estimate and the stock moved +4.14% in the first session.
The first session is the first full trading day on the news: the report day itself for a report before the open, the next day for one after the close. Surprise is actual EPS against the consensus estimate.
AI analysis and technicals
CleaRank's score and reasoning, the indicators behind it, and what the price moves with.
Momentum checks
3/3RSI not overbought or oversold ›
The 14-day RSI is 63.0, showing bullish momentum without being overbought.RSI above 50 ›
An RSI of 63.0 is above the 50 midpoint, so buyers have had the upper hand over the last 14 days.MACD line above zero ›
The MACD line is positive, so the 12-day average is above the 26-day average.
CleaRank AI analysis of KR
The score, the reasoning behind it, and what could move the price next.
The trend for The Kroger Co. (KR) points up, with the price of $63.63 holding 0.31% above its 200-day average of $63.44 and 8.16% above its 50-day average of $58.83. The 52-week range runs from $54.15 to $76.58, and today's price is 42% of the way up it.
Recent gains sit against a weaker longer record: the price rose 4.07% over the past month, rose 8.18% over the past three months and fell 7.62% over the past year. On momentum, the 14-day RSI reads 63.0, in the bullish zone, below the overbought line, with the MACD line positive.
Earnings beat ›
The September 11, 2026 report beat the EPS estimate by 3.81%, and the share price rose 4.14% in the first session after it.
Source: Earnings report, September 11, 2026
Rating reaffirmed ›
Guggenheim kept its Buy rating on September 15, 2026.
Source: Analyst action, Guggenheim, September 15, 2026
- Two levels deserve attention: the 52-week high at $76.58, just above the price, and the 200-day SMA at $63.44, just below it.
- A 14-day RSI of 63.0 falls in the bullish zone, and the MACD line is positive. Readings above 70 or below 30 would point to stretched momentum.
- The share price rose 4.14% in the first session after the September 11, 2026 report. KR has beaten estimates in 6 of its last 7 reports.
KR trades above its 50-day and 200-day moving averages ($58.83 and $63.44), which is what makes the trend up; losing the 200-day would be the first warning. The nearest level under the price is the 200-day SMA at $63.44.
The next level overhead for KR is its 52-week high of $76.58.
Technical indicators
Momentum and trend for KR, from its daily closes.
As of October 17, 2026, with KR at $63.63, its 14-day RSI is 63.0 (showing bullish momentum without being overbought), its 50-day simple moving average is $58.83 and its 200-day is $63.44.
Calculated by CleaRank on daily closes as of October 17, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26).
What KR moves with
Correlation of daily returns over one year: +1 moves in step, 0 has no link, -1 moves the opposite way.
As of October 17, 2026, KR's 1-year correlation of daily returns is -0.17 with S&P 500 (SPY), -0.26 with Nasdaq 100 (QQQ), -0.09 with Bitcoin (BTC) and +0.02 with gold (XAU).
What Wall Street expects
The analysts' target range and how their ratings split.
Analysts checks
3/3Most analysts rate it a buy ›
13 of 24 analysts rate it a buy or strong buy, 11 a hold and 0 a sell.Median target above the price ›
The median 12-month target of $68.00 is 6.9% above the price.More buy ratings than three months ago ›
13 of 24 rate it a buy now, against 11 of 24 three months ago.
KR Wall Street View
12-month price targets
Ratings
Recent rating actions
| Date | Firm | Action | Rating |
|---|---|---|---|
| Sep 15, 2026 | Guggenheim | Maintains | Buy |
| Sep 14, 2026 | Telsey Advisory Group | Maintains | Outperform |
| Sep 14, 2026 | Evercore ISI Group | Maintains | Outperform |
| Sep 1, 2026 | Citigroup | Maintains | Neutral |
| Aug 11, 2026 | Evercore ISI Group | Maintains | Outperform |
| Jul 7, 2026 | Evercore ISI Group | Maintains | Outperform |
As of October 17, 2026, 24 Wall Street analysts cover KR: 13 rate it a buy or strong buy, 11 a hold and 0 a sell or strong sell. Their 12-month price targets range from $57.00 to $85.00, with a median of $68.00, 6.9% above the price of $63.63.
Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.
A trade plan, if you want one
Entry, stop and target levels from the moving averages and recent volatility. Educational, not advice.
KR trade plan
Entry, stop and target levels, sized to your account. Change the bias or the risk and every level updates.
Long entry pick an entry style
Risk management
Profit targets (Based on Conservative Entry)
These levels come from KR's moving averages and recent volatility, not from a forecast. Educational levels, not financial advice; the full disclaimer is at the foot of the page.
Risk profile
How much KR tends to move, against the market and on its own.
The long record
KR's worst falls and recoveries, what $10,000 became, and which months have been kind to it.
Track record checks
2/4Average daily move under 2% ›
The price has moved 2.01% on an average day (30-day standard deviation of daily returns).Recovered from its worst fall ›
The worst fall was 42.7%, from December 2016 to September 2017, regained by March 2020.Most 1-year holds ended higher ›
72% of 1-year holding periods in the last 10 years ended with a gain.Beat the S&P 500 since the chart begins ›
$10,000 invested in October 2016 is now worth $25,410, against $42,055 in the S&P 500 (SPY).
KR Drawdowns & Recovery
As of October 17, 2026, KR's worst peak-to-trough fall over the last 10 years with dividends reinvested was -42.7% (December 2016 to September 2017); it regained that peak by March 2020, 30 months after the low, and 72% of 1-year holding periods ended with a gain.
From weekly closing values with dividends reinvested. A drawdown is the fall from the highest value reached so far to a later low.
Growth of $10,000
What $10,000 put into KR in October 2016 is worth now, against the same amount in the S&P 500.
Against the market: KR trailed the S&P 500 over this period: $25,410 against $42,055.
A $10,000 investment in KR in October 2016 would be worth about $25,410 today with dividends reinvested, compared with about $42,055 for the same investment in the S&P 500 benchmark (also with dividends reinvested).
Seasonal patterns
Which calendar months have been kind to KR, and which have not.
Strongest month, November: an average of +5.52%, up in 8 of 10 years.
Weakest month, May: an average of -4.16%, up in 1 of 10 years.
This month, October: has averaged -0.93%, up in 3 of 9 years. Past seasonality does not repeat on schedule.
Over the last 10 years, KR's strongest calendar month has been November (average +5.52%, up in 8 of 10 years) and its weakest May (average -4.16%, up in 1 of 10 years).
Average return for each calendar month over the last 10 years, from weekly closing prices with dividends included.
Long-term scenarios
Thousands of simulated paths from the price history. A range of outcomes, not a forecast.
Monte Carlo projection
Thousands of simulated paths for $10,000 in KR, from its own past volatility. The shaded area holds 80% of them.
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in KR today could grow to about $19,318 by 2036 in the base case, with a 90th-percentile outcome near $63,591 and a 10th-percentile outcome around $5,868. The simulation models price only; at today's 2.26% yield, dividends would add to these figures. Projections are statistical simulations, not guarantees.
KR Stock Price Prediction: 2030
The same simulation in share prices, year by year.
CleaRank's simulation projects a price near $82.80 for KR by 2030 in the base case, from $63.63 today (1.3x over 4 years). The 10th-percentile path ends near $38.98. These are outcomes of a Monte Carlo simulation run on KR's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | 10th percentile | Base case | 90th percentile | range base today |
|---|---|---|---|---|
| 2027 | $46.63 | $67.96 | $99.06 | |
| 2028 | $42.60 | $72.59 | $124 | |
| 2029 | $40.37 | $77.53 | $149 | |
| 2030 | $38.98 | $82.80 | $176 | |
| 2031 | $38.09 | $88.44 | $205 |
Method: a lognormal simulation of KR's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles.
Insider trading
What the people running the company have bought and sold.
KR insider trading
Shares the company's directors and officers bought and sold, from their own filings.
Month by month
Open-market purchases above the line, sales below.
Insider buying: No insider bought KR shares on the open market in the last 18 months. Sales are often planned in advance or cover tax on vesting shares, so they say less than purchases would.
As of October 17, 2026, KR insiders reported 14 open-market sales worth $27.7M and no open-market purchases over the last 18 months; grants and option exercises are not counted.
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Sep 25, 2026 | Emilee F Demartino
Officer
|
Grant | 12.8K | - |
| Sep 18, 2026 | Mary Ellen Adcock
Officer
|
Sell | 72.9K | $4.4M |
| Sep 18, 2026 | Mary Ellen Adcock
Officer
|
Option | 48.8K | $1.7M |
| Jul 15, 2026 | Nora Anne Aufreiter,
Director
|
Grant | 3.7K | - |
| Jul 15, 2026 | Kevin M Brown
Director
|
Grant | 3.7K | - |
| Jul 15, 2026 | Mitchell R Butier
Director
|
Grant | 3.7K | - |
| Jul 15, 2026 | Karen M Hoguet
Director
|
Grant | 3.7K | - |
| Jul 15, 2026 | Ronald L Sargent
Director
|
Grant | 7.9K | - |
| Jul 15, 2026 | Knox Judith Amanda Sourry
Director
|
Grant | 3.7K | - |
| Jul 15, 2026 | Mark S Sutton
Director
|
Grant | 3.7K | - |
| Jul 15, 2026 | Ashok Vemuri
Director
|
Grant | 3.7K | - |
| Jul 14, 2026 | Yael Cosset
Officer
|
Sell | 30.0K | $1.8M |
| Jun 25, 2026 | Mitchell R Butier
Director
|
Grant | 289 | - |
| Mar 12, 2026 | Mary Ellen Adcock
Officer
|
Grant | 29.5K | - |
| Mar 12, 2026 | Gabriel Arreaga
Officer
|
Grant | 6.5K | - |
| Mar 12, 2026 | Yael Cosset
Officer
|
Grant | 37.0K | - |
| Mar 12, 2026 | Carin L Fike
Officer and Treasurer
|
Grant | 3.2K | - |
| Mar 12, 2026 | Gregory S Foran
Chief Executive Officer
|
Grant | 48.0K | - |
| Mar 12, 2026 | Valerie L Jabbar
Officer
|
Grant | 13.1K | - |
| Mar 12, 2026 | Joseph Michael Kelley
Officer
|
Grant | 9.3K | - |
| Mar 12, 2026 | David John Christopher Kennerley
Chief Financial Officer
|
Grant | 18.4K | - |
| Mar 12, 2026 | Timothy A Massa
Officer
|
Grant | 30.3K | - |
| Mar 12, 2026 | Brian W Nichols
Officer
|
Grant | 5.6K | - |
| Mar 12, 2026 | Megan N Shaffer
Officer
|
Grant | 4.2K | - |
| Mar 12, 2026 | Victor Remon Smith
Officer
|
Grant | 11.9K | - |
| Mar 12, 2026 | George H. Vincent
Officer
|
Grant | 8.5K | - |
| Dec 19, 2025 | Ronald L Sargent
Chief Executive Officer
|
Grant | 96.1K | - |
| Sep 26, 2025 | Megan N Shaffer
Officer
|
Grant | 2.4K | - |
| Sep 26, 2025 | George H. Vincent
Officer
|
Grant | 11.5K | - |
| Jul 16, 2025 | Clyde R Moore
Director
|
Sell | 3.8K | $272.8K |
| Jul 15, 2025 | Nora Anne Aufreiter,
Director
|
Grant | 2.8K | - |
| Jul 15, 2025 | Kevin M Brown
Director
|
Grant | 2.8K | - |
| Jul 15, 2025 | Karen M Hoguet
Director
|
Grant | 2.8K | - |
| Jul 15, 2025 | Joseph Michael Kelley
Officer
|
Grant | 3.1K | - |
| Jul 15, 2025 | Clyde R Moore
Director
|
Grant | 2.8K | - |
| Jul 15, 2025 | Knox Judith Amanda Sourry
Director
|
Grant | 2.8K | - |
| Jul 15, 2025 | Mark S Sutton
Director
|
Grant | 2.8K | - |
| Jul 15, 2025 | Ashok Vemuri
Director
|
Grant | 2.8K | - |
| Jul 11, 2025 | Clyde R Moore
Director
|
Sell | 26.8K | $1.9M |
| Jul 11, 2025 | Clyde R Moore
Director
|
Grant | 12.3K | - |
| Jun 27, 2025 | Mary Ellen Adcock
Officer
|
Sell | 34.3K | $2.4M |
| Jun 25, 2025 | Gabriel Arreaga
Officer
|
Sell | 38.0K | $2.7M |
| Jun 25, 2025 | Gabriel Arreaga
Officer
|
Option | 38.0K | $1.3M |
| Jun 23, 2025 | Yael Cosset
Officer
|
Sell | 71.2K | $5.2M |
| Jun 23, 2025 | Carin L Fike
Officer and Treasurer
|
Sell | 16.5K | $1.2M |
| Jun 23, 2025 | Timothy A Massa
Officer
|
Sell | 8.4K | $622.7K |
| Jun 23, 2025 | Yael Cosset
Officer
|
Option | 71.2K | $2.1M |
| Jun 23, 2025 | Carin L Fike
Officer and Treasurer
|
Option | 16.5K | $424.9K |
| Apr 23, 2025 | Christine Strick Wheatley
Officer
|
Sell | 30.0K | $2.2M |
| Apr 22, 2025 | Yael Cosset
Officer
|
Sell | 30.0K | $2.2M |
| Apr 22, 2025 | Timothy A Massa
Officer
|
Sell | 22.6K | $1.6M |
| Apr 22, 2025 | Yael Cosset
Officer
|
Option | 30.0K | $801.1K |
| Apr 22, 2025 | Timothy A Massa
Officer
|
Option | 22.6K | $517.2K |
| Apr 21, 2025 | Gabriel Arreaga
Officer
|
Sell | 13.9K | $995.9K |
| Apr 21, 2025 | Brian W Nichols
Officer
|
Sell | 1.0K | $72.0K |
Source: TwelveData, from SEC Form 4 filings
Questions people ask
Answered from the figures on this page, as of October 17, 2026.