Jump to any asset
850 assets, updated daily
As of September 10, 2026, Yum! Brands Inc. (YUM) trades at $144.51. CleaRank Financial AI rates it Hold with a fair value of $145.16, in line with the current price. Wall Street's consensus target is $174.50 across 26 analysts. RSI at 49 is in neutral territory, and the price is below its 50-day average of $152.83.
Yum! Brands Inc. (YUM)
Yum! Brands Inc. NYSE
$144.51
-0.6550 (-0.45%)
Latest Price
AI Analyst Consensus
59 / 100
Yum! Brands Inc. (YUM) is currently trading at $145.16, below its 50-day and 200-day moving averages ($152.83 and $154.82), signaling a neutral momentum according to its RSI. The company's recent earnings have shown consistent beats on estimated EPS, though the stock price reaction has been negative in the last two quarters. Analysts maintain a 'Hold' consensus with a median price target of $174.50, suggesting a 20.2% upside potential. The company operates in the Restaurants industry within the Consumer Cyclical sector, facing competition from other major players like McDonald's (MCD) and Starbucks (SBUX). Key risks include potential shifts in consumer spending and intense competition within the fast-food market.
YUM Price Analysis
Market Metrics
Open
$146.25
Day Range
$143.51 to $147.00
Prev Close
$145.16
Volume
35.5K
52-Week Range
$137.33 to $170.14
Market Cap
$39.61B
Peer Benchmarking
Valuation vs Sector (Consumer Cyclical)
Performance vs XLY
Sector Position Analysis
Trading at a notable discount to sector peers (-26%), which may indicate undervaluation or specific company headwinds.
YUM Financial Performance
Revenue vs. Earnings
Annual
Quarterly
Earnings Reality Check
Analysis: In the last 5 quarters, YUM beat estimates 4 times. However, the stock fell 4 times the next day. This suggests positive news is often "priced in" or investors are selling the news.
YUM Analysis
Company's Health
4/5
12-Month Analyst Target
+20.76% Upside
Median of 26 analysts (12-month)
$174.50
AI Technical Analysis
Yum! Brands Inc. (YUM) is currently trading below its 50-day and 200-day moving averages ($152.83 and $154.82), indicating a bearish short-to-medium term trend. The Relative Strength Index (RSI) is at 48.81, suggesting neutral momentum. MACD is slightly negative at -0.49, also pointing to a lack of strong directional conviction. Volume has been above average recently, but without a clear upward trend, it does not strongly support a bullish case. Key support is near the current price, while resistance lies at the 50-day SMA of $152.83 and the 200-day SMA of $154.82.
ProTips
- Insider selling activity, with $22.5 million in sales and no reported purchases, warrants close monitoring as it could signal a lack of strong internal conviction.
- The stock's current position below its 50-day and 200-day moving averages ($152.83 and $154.82) suggests caution, with resistance expected at $152.83.
- Consider position sizing carefully given the neutral technical momentum and moderate insider selling.
Key Catalysts
Bullish
Positive Analyst Rating Changes
Several analysts have recently maintained or upgraded their ratings to Buy or Overweight, indicating underlying confidence in the company's prospects despite current price action.
Source: Wall Street Analyst RatingsBearish
Moderate Insider Selling Signal
Insiders have sold a significant amount ($22.5 million) with no reported purchases, which is classified as a moderate insider selling and could indicate a lack of strong internal conviction.
Source: Insider Trading DataNeutral
Consistent Earnings Beats
Yum! Brands Inc. has consistently exceeded analyst EPS estimates, demonstrating operational efficiency and resilience in its core business segments.
Source: Earnings ReportsBearish
Trading Below Key Moving Averages
The stock is currently trading below its 50-day and 200-day moving averages ($152.83 and $154.82), suggesting a bearish short-to-medium term trend and potential for further price declines.
Source: Technical Analysis DataMarket Outlook
The base case for Yum! Brands Inc. (YUM) over the next 6-12 months anticipates a potential recovery towards its median analyst target price of $174.50, driven by consistent revenue growth projections and a valuation that appears attractive relative to its sector peers. The company's ability to continue beating earnings estimates, despite recent negative price reactions, suggests operational resilience. Upside catalysts could include a positive shift in market sentiment towards consumer discretionary stocks or successful new market penetration strategies. Conversely, a failure to break above key resistance levels around the 50-day SMA ($152.83) and 200-day SMA ($154.82), coupled with persistent insider selling, could lead to a retest of lower support levels near the current price.
Key Statistics
| Market Cap | 39.61B |
|---|---|
| P/E Ratio | 18.83 |
| EPS (TTM) | 7.94 |
| Dividend Yield | 2.01% |
| 52 Week High | 170.14 |
| 52 Week Low | 137.33 |
Yum! Brands Inc. (YUM) exhibits a P/E ratio of approximately 18.83, which appears reasonable when compared to the sector average P/E of 25.5, suggesting it is trading at a discount. The company's revenue growth is projected at 10.00% for the current quarter and 10.00% for the current year, aligning with the sector average. The company's consistent earnings beats and projected revenue growth indicate a stable operational performance. The current valuation does not appear excessively stretched relative to its growth prospects and sector peers.
Earnings & Growth Analysis
Yum! Brands Inc. (YUM) has demonstrated a pattern of beating analyst EPS estimates in its recent quarterly reports. The latest quarter ending July 30, 2026, saw an EPS of $1.62 against an estimate of $1.56, a 3.85% surprise, although the stock experienced a 2.37% decline. This follows a similar trend in previous quarters where earnings beats were accompanied by negative price reactions. Despite consistent operational performance in earnings, the market's reaction suggests other factors are weighing on the stock's immediate price action.
Key Risks
A primary risk for Yum! Brands Inc. (YUM) is the moderate insider selling activity, with $22.5 million in sales versus no reported purchases, indicating a potential lack of strong internal conviction. Additionally, the stock's current trading position below key moving averages suggests potential for further downside if broader market sentiment or sector-specific headwinds persist. Intense competition within the fast-food industry also presents an ongoing challenge to market share and profitability.
Technical Indicators
| RSI (14) | 48.81 |
|---|---|
| MACD | -0.49 |
| SMA 50 | 152.83 |
| SMA 200 | 154.82 |
RSI
Neutral
SMA Cross
Bearish
Price vs SMA
Bearish
MACD
Bearish
Moving averages show a lagging Death Cross (50-day: $152.83, 200-day: $154.82), price is trading below the 50-day SMA.
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY)
+0.22
Weak correlation
Nasdaq 100 (QQQ)
+0.11
Weak correlation
Bitcoin (BTC)
-0.04
Weak correlation
Gold (XAU)
+0.06
Weak correlation
Check Custom Correlation
Calculating correlation...
YUM Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative
2%
Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Entry Strategies (click to switch)
CONSERVATIVE
$143.06
Slight discount to current
Wait for small dip
AGGRESSIVE
$144.51
At current price
Enter now if confident
Risk Management
STOP LOSS
$137.85
MAX LOSS
-3.6%
Volatility-Adjusted Stop Loss
Calculated based on RSI (48.8) and current market volatility
Profit Targets (Based on Conservative Entry)
TARGET 1
$147.35
+3% (Conservative)
+2.0% (Aggressive)
TARGET 2
$150.21
+5% (Conservative)
+3.9% (Aggressive)
TARGET 3
$154.50
+8% (Conservative)
+6.9% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
Calculate Your Trade
Disclaimer
This AI-generated trade plan for YUM is for educational and informational purposes only and does not constitute financial advice. The analysis is based on historical data patterns and technical indicators which may not predict future results. Stock trading involves risk of loss. Verify all data independently and consult a qualified financial advisor. Generated on September 11, 2026.Growth of $10,000
A $10,000 investment in YUM in September 2016 would be worth about $22,774 today, compared with about $35,241 for the same investment in the S&P 500 benchmark.
Compare with Another Ticker
Monte Carlo Projection (10yr)
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in YUM today could grow to about $21,407 by 2036 in the base case, with a bull case near $53,972 and a bear case around $8,491. Projections are statistical simulations, not guarantees.
YUM Stock Price Prediction: 2030
CleaRank's simulation projects a price near $196 for YUM by 2030 in the base case, from $145 today (1.4x over 4 years). The downside path ends near $109. These are outcomes of a Monte Carlo simulation run on YUM's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | Downside (10th pct) | Base case | Upside (90th pct) |
|---|---|---|---|
| 2027 | $116 | $156 | $209 |
| 2028 | $111 | $168 | $254 |
| 2029 | $109 | $182 | $301 |
| 2030 | $109 | $196 | $352 |
| 2031 | $110 | $211 | $407 |
| 2032 | $111 | $228 | $467 |
| 2033 | $114 | $246 | $534 |
| 2034 | $116 | $266 | $607 |
| 2035 | $119 | $287 | $689 |
| 2036 | $123 | $309 | $780 |
Method: 10,000 simulated price paths using YUM's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice.
People Also Watch
YUM Insider Trading Analysis
Bought
None
No open-market buys
Sold
$22.5M
46 Transactions
Insiders
16
Active Traders
Avg Transaction
$490.1K
Moderate size
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Aug 7, 2024 | SAMI SABIR
Officer
|
Sell | 71.1K | $9.7M |
| Feb 14, 2020 | CREED GREG
Director
|
Sell | 87.9K | $9.2M |
| Apr 29, 2021 | GIBBS DAVID W
Chief Executive Officer
|
Sell | 46.5K | $5.5M |
| Mar 6, 2024 | SKEANS TRACY L
Chief Operating Officer
|
Sell | 35.4K | $4.9M |
| Mar 5, 2025 | GIBBS DAVID W
Chief Executive Officer
|
Sell | 30.6K | $4.9M |
| Jun 4, 2019 | CREED GREG
Chief Executive Officer
|
Sell | 44.9K | $4.8M |
| Feb 10, 2020 | CREED GREG
Director
|
Sell | 45.1K | $4.6M |
| Nov 17, 2025 | SKEANS TRACY L
Chief Operating Officer
|
Sell | 24.3K | $3.6M |
| Mar 6, 2025 | SKEANS TRACY L
Chief Operating Officer
|
Sell | 19.1K | $3.0M |
| Feb 10, 2025 | RUSSELL DAVID ERIC
Officer
|
Sell | 18.3K | $2.6M |
Page 1 of 1
Frequently Asked Questions
What is Yum! Brands Inc.'s stock forecast for 2030?
Yum! Brands Inc.'s stock forecast for 2030, based on Monte Carlo simulations, projects a base case price of $196.82. The downside scenario is estimated at $109.66, while the upside scenario reaches $353.24. These figures represent statistical outcomes and are not guaranteed price targets.
Is Yum! Brands Inc. a buy right now?
Yum! Brands Inc. is currently rated 'Hold' by Wall Street analysts with a consensus score of 63. While the stock is trading below its 50-day and 200-day moving averages ($152.83 and $154.82), the median analyst price target of $174.50 suggests a potential upside of 20.2% from the current price of $145.16.
What is Yum! Brands Inc.'s dividend yield?
Yum! Brands Inc. offers a dividend yield of approximately 2.01%, with a dividend rate of $2.92.
How has Yum! Brands Inc. performed in recent earnings reports?
Yum! Brands Inc. has consistently beaten analyst EPS estimates in its recent quarters, including a 3.85% beat in the latest quarter ending July 30, 2026. However, the stock price has seen negative reactions following these earnings announcements.
What are the key risks facing Yum! Brands Inc.?
Key risks include moderate insider selling totaling $22.5 million, the stock trading below its key moving averages, and intense competition within the fast-food sector. These factors could pressure the stock's performance.
How does Yum! Brands Inc. compare to its sector averages?
Yum! Brands Inc.'s P/E ratio of 18.83 is below the sector average of 25.5, indicating a potential valuation discount. Its projected revenue growth of 10.00% aligns with the sector average.
What is the current technical outlook for Yum! Brands Inc. stock?
Technically, Yum! Brands Inc. shows neutral momentum with its RSI at 48.8 and is trading below its 50-day and 200-day moving averages ($152.83 and $154.82), suggesting a bearish short-to-medium term trend. Resistance is noted at the 50-day SMA of $152.83.