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Head-to-head · Stock vs Stock

Yum! Brands vs Restaurant Brands International

Stock·NYSE

Yum! Brands Inc. YUM

$150.51 ▼ 0.21%
Buy
65 / 100 AI score
Full YUM analysis →
vs

Stock·NYSE

Restaurant Brands International Inc. QSR

$74.81 ▲ 0.94%
Buy
67 / 100 AI score
Full QSR analysis →
01

The short version

How YUM and QSR compare today, and what CleaRank Financial AI makes of it.

The verdict

YUM and QSR on the figures that matter most, and which one CleaRank Financial AI prefers today.

CleaRank Financial AI favours YUM
YUM QSR
65/100 AI score 67/100
+3.6% 1-year change +11.0%
21.2% Volatility (30d, yearly) 18.2%
65.4 RSI (14-day) 60.7
18.5x P/E ratio 17.9x
1.96% Dividend yield 3.47%
The verdict
YUM wins this head-to-head comparison against QSR, primarily driven by its superior profitability and stronger revenue growth. YUM demonstrates a stronger financial profile with a significantly higher net profit margin and a more efficient use of assets. While both companies have positive analyst ratings, YUM's valuation metrics, though slightly higher on P/E, are supported by its better operational performance. QSR shows strength in return on equity, but YUM's overall financial health and growth trajectory make it the preferred investment at this juncture. The technical indicators present a mixed but slightly favorable picture for YUM, with a higher RSI and a more constructive MACD signal compared to QSR. YUM's stronger fundamental underpinnings provide a more solid foundation for future outperformance.
Key difference
YUM's decisive advantage lies in its superior profitability and revenue growth. Its net profit margin is more than double that of QSR, and its revenue growth rate is nearly triple. This indicates a more efficient and expanding business model. While QSR shows a better return on equity, YUM's stronger return on assets and overall operational efficiency make it the more compelling investment for sustained performance. The higher revenue growth at YUM suggests a greater capacity to capture market share and drive future earnings.
Outlook
The outlook for YUM is positive, supported by its strong profitability and consistent revenue growth. The company is well-positioned to continue its upward trajectory, especially if it can maintain its operational efficiency and capitalize on market opportunities. QSR's outlook is cautiously optimistic. While it benefits from positive analyst sentiment and a higher dividend yield, it needs to address its lower profit margins and asset efficiency to fully realize its potential. A sustained improvement in these areas could lead to significant upside, but risks remain if competitive pressures intensify.
02

Price, side by side

Both prices on one chart, rebased so the moves compare directly.

Rebased price

Both start at 0% on the first day of the period you pick, so the two lines compare directly.

Nov '25Jan '26Mar '26Jun '26Aug '26Oct '26
YUM QSR

Over 1 year: YUM gained 4.2% and QSR gained 8.0%, a gap of 3.8 points in QSR's favour.

03

Valuation and profitability

What each costs relative to its earnings and sales, and how much of its revenue it keeps.

Valuation and profitability

What each costs against its earnings and sales, and how much of its revenue it keeps.

Valuation

Lower multiples mean you pay less for each dollar of earnings or sales.

YUM QSR
$41.2B Market cap $34.0B
18.5x P/E ratio 17.9x
4.6x Price / sales 3.4x
N/A Price / book 6.5x
17.2x EV / EBITDA 14.0x

Profitability

How much of each dollar of revenue becomes profit, and how hard the capital works.

YUM QSR
+12.2% Revenue growth (quarter, y/y) +4.6%
25.4% Net margin 14.4%
-21.3% Return on equity 34.8%
22.7% Return on assets 6.4%
-0.02 Debt / equity 2.90
On valuation
YUM trades at a P/E ratio of 18.52, slightly higher than QSR's 17.91. This suggests a modest premium for YUM, which is justifiable given its stronger profitability metrics. YUM's price is currently $150.51, closer to its 52-week high of $170.14 than its low of $134.26. QSR's price of $74.81 is also trading nearer its 52-week high of $81.96 than its low of $64.52. While both show upward trends, YUM's higher absolute price and market capitalization suggest a more established market position.
On profitability
YUM exhibits superior profitability with a net profit margin of 25.41%, significantly outpacing QSR's 13.13%. This indicates YUM is much more effective at converting revenue into profit. While QSR boasts a stronger return on equity (ROE) at 34.79% compared to YUM's negative ROE of -21.28%, YUM's return on assets (ROA) at 22.69% is substantially higher than QSR's 6.45%.

Earnings reality check

Each company's record against analyst estimates, and how its shares reacted.

YUM

Beat the estimate in 4 of 7 reports; fell the next session after 4 of those beats.

Surprise
Next session
Nov '24Apr '25Nov '25Jul '26

QSR

Beat the estimate in 3 of 5 reports; fell the next session after 1 of those beats.

Surprise
Next session
Feb '25May '25Aug '25Oct '25Aug '26
04

Momentum and sentiment

The indicators behind each AI score, side by side.

Momentum and sentiment

The indicators behind each AI score. Above the 50-day and 200-day averages is an uptrend.

YUM QSR
65/100 AI score 67/100
65.4 RSI (14-day) 60.7
+3.5% Price against 50-day average -0.1%
-2.0% Price against 200-day average +1.5%
Technicals
YUM shows a stronger momentum profile with an RSI of 65.4, indicating firm upward momentum without being overbought, compared to QSR's RSI of 60.74. YUM's MACD value of 1.22 suggests a positive trend, whereas QSR's MACD of -0.51 indicates a more neutral or slightly weakening trend. YUM's 50-day SMA is $145.39 and its 200-day SMA is $153.54, with the price above both. QSR's 50-day SMA is $74.92 and its 200-day SMA is $73.73, also with the price above. YUM's stochastic indicator at 88.81 suggests it is approaching overbought territory, while QSR's at 91.46 is already there; in strong trend phases, oscillators can remain overbought for extended periods.
Sentiment
Analyst sentiment is broadly positive for both YUM and QSR. YUM has a 'Strong Buy' rating from 3 analysts, 10 'Buy', and 13 'Hold', with a median target price of $174.50, suggesting potential upside from its current price of $150.51. QSR has a similar distribution with 3 'Strong Buy' ratings, 14 'Buy', and 9 'Hold', along with 1 'Sell' rating. Its median target price is $85, indicating a more significant potential upside from its current price of $74.81. Despite QSR's slightly more optimistic analyst consensus in terms of potential upside, YUM's higher number of 'Buy' ratings and strong profitability metrics contribute to a strong sentiment.
05

Risk and practical tips

How much each moves, and what to watch if you hold either.

Risk

How much each moves, and how much return each has paid for that risk.

YUM QSR
21.2% Volatility (30d, yearly) 18.2%
0.55 Beta against the S&P 500 0.54
0.11 Sharpe ratio N/A
Risk
Its price is trading closer to its 52-week high, potentially limiting immediate upside and increasing downside risk if market sentiment shifts. QSR's primary risk lies in its significantly lower net profit margin and return on assets compared to YUM, suggesting less efficient operations. While its ROE is strong, the overall profitability picture is less compelling. Also, its higher stochastic reading could signal an increased risk of a short-term pullback.
ProTips
  1. Consider YUM for its superior operational efficiency and strong revenue growth, which are key drivers for long-term stock appreciation.
  2. Monitor QSR's ability to improve its net profit margin and return on assets to justify its current valuation and analyst targets.
  3. For income-focused investors, QSR's higher dividend yield presents an attractive option, though it comes with lower overall profitability.
06

Long-term scenarios

Simulated paths from each price history. A range of outcomes, not a forecast.

Monte Carlo Projection (10yr)

Simulated growth of $10,000 in each asset, from its own historical volatility and trend. Statistical outcomes, not forecasts.

07

Trade plans for both

Entry, stop and target levels from each moving average and its volatility. Educational, not advice.

Actionable Trade Plans

Compare entry, exit, and risk management levels for both assets

Select Your Trade Bias
Risk Tolerance
Conservative 3% Aggressive
Portfolio Value
$ ✎
Position Size: $200 - $300 per asset
YUM
Current: $150.51
ENTRY ZONES
$142.98
$150.51
RISK MANAGEMENT
STOP LOSS
$138.69
MAX LOSS
-3%
Volatility-Adjusted Stop Loss
Calculated based on volatility and technical support levels.
Profit Targets (Based on Conservative)
+5% from current
$158.04
+10% from current
$165.56
+15% from current
$173.09
QSR
Current: $74.81
ENTRY ZONES
$71.07
$74.81
RISK MANAGEMENT
STOP LOSS
$68.94
MAX LOSS
-3%
Volatility-Adjusted Stop Loss
Calculated based on volatility and technical support levels.
Profit Targets (Based on Conservative)
+5% from current
$78.55
+10% from current
$82.29
+15% from current
$86.03
Disclaimer
This comparison involves assets with varying risk profiles. The content is for educational purposes only. The verdict weighs trend, valuation and risk together. Past correlation does not guarantee future lockstep movement. Trading involves risk of loss.

Note: The AI favored YUM based on profitability metrics. This is valid for the specified timeframe only. While QSR currently shows the stronger short-term technical score (67 vs 65), the AI favors YUM on the factors above rather than today's technical setup.
08

Questions people ask

Answered from the figures on this page.

Frequently Asked Questions

Which stock, YUM or QSR, offers better valuation?+
YUM trades at a P/E of 18.52, slightly higher than QSR's 17.91. YUM's valuation is supported by its stronger profitability.
What are the key risks associated with investing in YUM?+
A primary risk for YUM is its negative return on equity (-21.28%), which could signal capital structure challenges. Additionally, its price is trading near its 52-week high, potentially limiting immediate upside.
How do the earnings performances of YUM and QSR compare?+
Both companies have a history of beating earnings estimates. YUM's most recent quarter showed a 3.85% EPS beat, while QSR's showed a 2.88% beat. YUM's higher revenue growth (12.2% vs 4.6%) provides a stronger earnings narrative.
What is the technical outlook for YUM versus QSR?+
YUM exhibits stronger momentum with a higher RSI (65.4 vs 60.74) and a positive MACD (1.22 vs -0.51). Both are in uptrends, but YUM's technicals appear slightly more constructive.
Which stock offers a better dividend yield?+
QSR offers a higher dividend yield of 3.47% compared to YUM's 1.96%. Investors seeking higher income might favor QSR based on this metric alone.
Which is more volatile, YUM or QSR?+
YUM has been more volatile. Over the 30 days to October 17, 2026, YUM's annualized volatility was 21.2% and QSR's 18.2%, measured from daily closing prices.

Disclaimer: CleaRank.com is a financial data and analytics provider, not a registered investment advisor, broker-dealer, or financial regulatory body. This AI-generated comparison of YUM vs QSR is for educational and informational purposes only and does not constitute financial advice, investment recommendations, or an offer to buy or sell any securities or digital assets. The comparison metrics, trade plans, and AI signals are hypothetical, hindsight-based, and simulated. Different asset classes carry different risk profiles - stocks, ETFs, cryptocurrencies, commodities, and forex each have unique regulatory frameworks and risk factors. Market data is provided "as-is" and may be delayed by 15 minutes or more. Past performance does not guarantee future results. You should never invest money you cannot afford to lose. Consult a qualified financial advisor before making any investment decisions. Analysis generated on October 17, 2026.

Disclaimer:

Engaging in financial markets carries significant risk of total capital loss. Markets are volatile, unpredictable, and past success does not guarantee future results. Never invest funds you cannot afford to lose. CleaRank does not offer financial, investment, or advisory services. We provide no recommendations, endorsements, or guarantees regarding market outcomes. You alone are responsible for your decisions.

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