Head-to-head · Stock vs Stock

The Goldman Sachs Group vs Morgan Stanley

Stock·NYSE

The Goldman Sachs Group, Inc. GS

$926.81 ▲ 1.83%

Hold

59 / 100 AI score

Full GS analysis →

Stock·NYSE

Morgan Stanley MS

$190.61 ▲ 1.63%

Buy

62 / 100 AI score

Full MS analysis →

Last updated: November 12, 2026 (4h 2m ago) • analysis written when GS was at $926.81 and MS at $190.61

CleaRank Financial AI • Data from TwelveData

Method reviewed by Jacob Bakshi, Senior Market Strategist. Figures come from market data providers; the text is written by CleaRank Financial AI and passes automated checks before it publishes. Updated daily. Not financial advice. How this page is made · Report an error

GS vs MS: the verdict

How GS and MS compare today, and what CleaRank Financial AI makes of it.

The verdict

CleaRank Financial AI favours MS

GS MS

59/100 AI score 62/100

+14.4% 1-year change +14.5%

39.2% Volatility (30d, yearly) 39.8%

54.6 RSI (14-day) 52.8

13.3x P/E ratio 15.1x

1.94% Dividend yield 2.26%

The verdict

Morgan Stanley (MS) comes out ahead on CleaRank's model, scoring 62/100 (Buy) against 59/100 (Hold) for The Goldman Sachs Group (GS). The widest gap is revenue growth: for MS, revenue grew 27.43%, 15.7 percentage points faster than the sector median.

Outlook

GS is trading right at the 50-day SMA, with its 50-day average at $926.13 and its 200-day at $956.01. MS would need to regain its 50-day average at $193.70 and its 200-day at $194.44 to turn its downtrend.

Price, side by side

Both prices start at 0% on the first day of the period you pick, so the moves compare directly.

Rebased price

-10%0%+10%+20%+30%+40%+14%+14%

Dec '25Feb '26Apr '26Jul '26Sep '26Nov '26

GS MS

Over 1 year: GS gained 14.4% and MS gained 14.5%, a gap of 0.1 points in MS's favour.

Valuation and profitability

What each costs relative to its earnings and sales, and how much of its revenue it keeps.

Side by side

Valuation

Lower multiples mean you pay less for each dollar of earnings or sales.

GS MS

$267.3B Market cap $297.9B

13.3x P/E ratio 15.1x

3.8x Price / sales 3.7x

2.5x Price / book 2.7x

Profitability

How much of each dollar of revenue becomes profit, and how hard the capital works.

GS MS

+14.4% Revenue growth (quarter, y/y) +27.4%

29.9% Net margin 24.9%

17.7% Return on equity 18.0%

1.1% Return on assets 1.4%

7.56 Debt / equity 4.90

On valuation

MS trades on the higher trailing P/E, 15.12 against 13.33 for GS. Both P/Es are broadly in line with peers, against a Financial Services median of 16.5. On sales, GS is valued higher, at 3.76 times against 3.73. MS is the larger company, worth $297.9B against $267.3B.

On profitability

Return on equity runs the other way, with MS higher at 18.04% against 17.71% for GS. Looking at the latest quarter year on year, GS grew revenue 14.37% while MS grew it 27.43%. On income, GS pays a trailing dividend yield of 1.94%, and MS pays 2.26%.

Earnings reality check

GS

GS beat the estimate in 8 of its last 8 reports (latest Oct '26); the shares fell in the first session after 3 of those beats.

Surprise

+32.3%

+14.9%

+13.4%

+10.5%

+19.1%

+8.1%

+44.3%

+30.0%

Next session

+6.0%

+1.9%

+0.9%

-2.0%

+4.6%

-1.9%

+9.0%

-0.2%

Apr '25Oct '25Apr '26Oct '26

MS

MS beat the estimate in 8 of its last 8 reports (latest Oct '26); the shares fell in the first session after 2 of those beats.

Surprise

+31.4%

+17.7%

+7.6%

+32.7%

+9.4%

+13.6%

+18.1%

+3.8%

Next session

+4.0%

+1.4%

-1.3%

+4.7%

+5.8%

+4.5%

+0.4%

-2.8%

Apr '25Oct '25Apr '26Oct '26

Momentum and sentiment

The indicators behind each AI score, side by side.

Indicators side by side

GS MS

59/100 AI score 62/100

54.6 RSI (14-day) 52.8

+0.1% Price against 50-day average -1.6%

-3.1% Price against 200-day average -2.0%

Technicals

GS is in a mixed trend, trading 0.07% above its 50-day average and 3.05% below its 200-day average. Its 14-day RSI is 54.6, in the neutral zone, with the MACD line negative. MS is in a downtrend, trading 1.60% below its 50-day average and 1.97% below its 200-day average. Its 14-day RSI is 52.8, in the neutral zone, with the MACD line negative. MS sits higher in its 52-week range, at 48% against 43% for GS.

Sentiment

Of the 26 analysts following GS, 9 rate it a buy, 15 a hold and 2 a sell. Their median target of $1,000.00 sits 7.9% above the current price. For MS, 11 of the 26 analysts rate it a buy, 14 a hold and 1 a sell, with a median target of $206.50, which is 8.3% above the price.

Risk and practical tips

How much each moves, how much return each has paid for that risk, and what to watch if you hold either.

Risk measures

GS MS

39.2% Volatility (30d, yearly) 39.8%

1.27 Beta against the S&P 500 1.22

0.92 Sharpe ratio 0.97

Risk

They move about the same on a typical day, 2.07% for GS and 2.10% for MS. Against the S&P 500, GS has a beta of 1.27 and MS 1.22. Their worst falls in the price history were 48.4% for GS (January 2018 to March 2020) and 50.4% for MS (January 2020 to March 2020).

ProTips

For GS, watch the 200-day SMA at $956.01 above the price and the 20-day EMA at $903.10 below it.
For MS, watch the 50-day SMA at $193.70 above the price and the 20-day EMA at $187.14 below it.

GS vs MS: long-term scenarios

Simulated paths from each price history. A range of outcomes, not a forecast.

Simulated growth of $10,000

$20K$40K$60K$80K$76.9K$72.2K$23K$22.6K

202620282030203220342035

GS median GS 90th MS median MS 90th

GS MS

$7,070 Downside, 2035 (10th) $6,895

$22,599 Base case, 2035 (median) $23,022

$72,235 Upside, 2035 (90th) $76,869

In the median simulated path, $10,000 in GS grows to about $22,600 and $10,000 in MS grows to about $23,000 by 2035. The paths come from each asset's own volatility and capped historical trend; they are statistical outcomes, not forecasts. GS and MS's upside columns reach an extreme multiple of the starting amount; treat them as a statistical tail, not a likely outcome.

GS vs MS: questions people ask

Answered from the figures on this page.

Frequently Asked Questions

Which is better, GS or MS?+

On CleaRank's model MS scores higher, 62/100 (Buy) against 59/100 (Hold) for GS. This describes the data on this page and is not a personal recommendation.

Which has performed better over the past year, GS or MS?+

MS has done better: its price rose 14.48% over the past year, while GS rose 14.38%.

Which is cheaper on earnings, GS or MS?+

GS has the lower trailing P/E, at 13.33 against 15.12 for MS.

Which pays more income, GS or MS?+

MS offers the higher yield at 2.26%, compared with 1.94% for GS. Yield is the payout divided by the price, so it moves whenever either of those does.

Which is riskier, GS or MS?+

They carry about the same risk on the measures we track. Average daily move: 2.07% for GS, 2.10% for MS. Beta against the S&P 500: 1.27 for GS, 1.22 for MS. Worst fall in the price history: 48.4% for GS, 50.4% for MS.

Which has stronger momentum right now, GS or MS?+

GS has the higher 14-day RSI, 54.6 (neutral) against 52.8 (neutral) for MS. Both MACD lines are negative. Readings above 70 or below 30 mark stretched momentum.

Which is the bigger company, GS or MS?+

By market value, MS is the bigger company: $297.9B against $267.3B for GS.

What do analysts say about GS and MS?+

GS has 9 buy ratings out of 26 analysts, and its median target is 7.9% above the price. For MS, 11 of 26 rate it buy, and its median target is 8.3% above the price.

How would $10,000 have grown in GS or MS?+

Invested in December 2016, $10,000 would be worth $50,079 today in GS and $59,781 in MS.

The verdict

Rebased price

Side by side

Valuation

Profitability

Earnings reality check

GS

MS

Indicators side by side

Risk measures

Simulated growth of $10,000

Frequently Asked Questions

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