Stock·NYSE·Utilities
Southern Company (SO)
- Market cap
- $107.80B
- P/E
- 22.65
- Dividend yield
- 3.20%
- Street target
- $96.50median of 24 analysts
- 52-week range
- $81.69 $99.58
SO stock forecast today
Where SO stands today, and what CleaRank Financial AI makes of it.
SO at a glance
Southern Company (SO): Buy, 68/100 on CleaRank's AI score.
- Trend Up: the price is above both its 50- and 200-day moving averages ($87.78 and $92.43).
- Earnings SO beat estimates in 5 of the 5 reports in our data, yet fell the next day after 2 of those beats.
- Insiders Insiders sold $8.8M and made no open-market purchases over the last 18 months.
- Valuation P/E of 22.7 against 22.8 for the Utilities sector: broadly in line with peers (-1%).
Figures as of October 30, 2026.
CleaRank Financial AI
CleaRank rates Southern Company (SO) Buy, with a model score of 68/100.
Momentum lifts the score most: the 14-day RSI of 66.6 is in the bullish zone and the MACD line is positive. Revenue growth holds it back most: revenue grew 0.10%, 4.0 percentage points slower than the sector median. The trend is up: SO trades 6.75% above its 50-day average of $87.78 and 1.38% above its 200-day average of $92.43. Over the past year the price fell 1.43%.
Only on CleaRank
Figures we compute ourselves from SO's own price, earnings and insider-filing history. Tap one to see it in context.
SO stock price and trading
The chart, today's range and how far the price has moved over each period.
Trend checks
3/4Price above its 50-day average ›
The price of $93.71 is 6.8% above the 50-day simple moving average of $87.78.Price above its 200-day average ›
The price is 1.4% above the 200-day simple moving average of $92.43.50-day average below the 200-day ›
The 50-day average ($87.78) is 5.0% below the 200-day average ($92.43), the arrangement of a falling longer-term trend.In the upper half of its 52-week range ›
The price sits at 67% of its 52-week range, between $81.69 and $99.58.
SO share price
Pick a period: each tab shows how far SO has moved over it, to the last close.
Today's trading
Where SO sits inside today's range and its 52-week range.
SO fundamentals and valuation
Valuation against the sector, and the revenue and earnings behind it.
Valuation and quality checks
4/5P/E below the sector median ›
The trailing P/E of 22.65 is 0.6% below the Utilities median of 22.8.P/S above the sector median ›
The price-to-sales ratio of 3.58 is 8.6% above the sector median of 3.3.Profitable over the last 12 months ›
Net income over the last 12 months was $4.7B on revenue of $30.2B, a net margin of 15.4%.Beat estimates in most recent reports ›
SO beat the EPS estimate in 5 of the 5 reports in our data.Pays a dividend ›
The trailing dividend yield is 3.20%, or $3.00 a share a year.
Key statistics
The headline figures for SO.
As of October 30, 2026, SO trades at $93.71, with a market value of $107.80B, a P/E ratio of 22.65 and a dividend yield of 3.20%.
What the numbers say
CleaRank Financial AI's reading of SO's valuation, growth and risks.
SO's trailing P/E of 22.65 sits 0.6% below the Utilities median of 22.8, and the peer comparison on this page calls it broadly in line with peers. To put the size in context, Southern Company (SO) has a market capitalisation of $107.8B.
With revenue growth of 0.10%, SO is 4.0 percentage points slower than the sector median of 4.1%. The business converts sales into profit at a net margin of 15.44% and an operating margin of 29.61%. Shareholders' capital earns 11.48%, above the sector median of 9.6%, measured as return on equity. The balance sheet and payout round out the picture, with debt-to-equity of 1.82 and a trailing dividend yield of 3.20% ($3.00 a share a year).
Southern Company (SO) beat the July 30, 2026 report by 11.88%, with adjusted EPS of $1.13 against the $1.01 analysts had expected. The stock rose 0.21% in the following session.
SO has beaten the EPS estimate in all 5 reports in our data; even so, 2 of those 5 beats were followed by a lower share price the next session. Analysts' average EPS estimate for this fiscal year is $4.59, which would be growth of 6.8%, and $4.92 for next year (growth of 7.2%).
Southern Company (SO) moves 1.26% on an average session, so day-to-day swings are the first thing to plan around. Its beta against the S&P 500 is 0.30. Over the last 18 months insiders sold $8.8M worth of stock and bought none on the open market. Those sales are often planned in advance, so they tell less than purchases would.
SO against the Utilities sector
How SO compares with the median Utilities stock CleaRank tracks.
Price to earnings vs sector: Valuation is broadly in line with sector peers (-1% difference), suggesting fair market pricing relative to industry standards.
Return vs XLU: Since May 20, 2025, SO has gained 3.2% against a gain of 4.9% for XLU.
Performance against XLU
SO and the Utilities sector fund over the same days.
Revenue and earnings
How much SO sells, and how much of it becomes profit.
Revenue growth: Revenue grew 10.6% in FY2025 to $29.6B, from $26.7B a year earlier.
Profit margin: The net margin was 14.1% in FY2025, down from 15.9% the year before.
Profitable: SO earned $4.2B in FY2025.
Earnings reality check
Did SO beat what analysts expected, and how did the stock react?
Earnings record: SO beat the analyst estimate in 5 of the 5 reports in our data.
Market reaction: The stock fell in the first session after 2 of those 5 beats, so a beat has not been enough on its own.
| Report | Estimate | Actual | Surprise | First session | 5 sessions |
|---|---|---|---|---|---|
| Jul 30, 2026after close | $1.01 | $1.13 | +11.88% | +0.21% | -1.53% |
| Apr 30, 2026after close | $1.21 | $1.32 | +9.09% | +0.01% | -4.42% |
| Oct 30, 2025after close | $1.51 | $1.60 | +5.96% | -1.08% | -4.39% |
| Jul 31, 2025after close | $0.88 | $0.92 | +4.55% | +0.54% | +0.92% |
| May 1, 2025after close | $1.19 | $1.23 | +3.36% | -0.45% | -1.26% |
As of October 30, 2026, SO has beaten the analyst EPS estimate in 5 of the 5 reports in our data and fell in the first trading session after 2 of those beats; its latest report, on July 30, 2026, came in 11.88% above the estimate and the stock moved +0.21% in the first session.
The first session is the first full trading day on the news: the report day itself for a report before the open, the next day for one after the close. Surprise is actual EPS against the consensus estimate.
SO AI analysis and technical indicators
CleaRank's score and reasoning, the indicators behind it, and what the price moves with.
Momentum checks
3/3RSI not overbought or oversold ›
The 14-day RSI is 66.6, showing bullish momentum without being overbought.RSI above 50 ›
An RSI of 66.6 is above the 50 midpoint, so buyers have had the upper hand over the last 14 days.MACD line above zero ›
The MACD line is positive, so the 12-day average is above the 26-day average.
CleaRank Financial AI analysis of SO
The score, the reasoning behind it, and what could move the price next.
Southern Company (SO) is trading at $93.71, above both of its main moving averages. The price sits 6.75% above its 50-day average of $87.78 and 1.38% above its 200-day average of $92.43. Even so, the 50-day average is still 5.03% below the 200-day, a sign that the recovery has not yet reached the longer-run averages. The stock is at 67% of its 52-week range of $81.69 to $99.58, and 5.89% below the high.
Recent gains sit against a weaker longer record: the price rose 13.05% over the past month, fell 0.88% over the past three months and fell 1.43% over the past year. The 14-day RSI of 66.6 is in the bullish zone, below the overbought line, and the MACD line is positive.
Earnings beat ›
The July 30, 2026 report beat the EPS estimate by 11.88%, and the share price rose 0.21% in the first session after it.
Source: Earnings report, July 30, 2026New analyst coverage ›
HSBC started coverage at Buy on October 22, 2026.
Source: Analyst action, HSBC, October 22, 2026
- Keep an eye on the two closest levels. Above the price sits the 52-week high at $99.58, and below it the 200-day SMA at $92.43.
- With the MACD line positive and the 14-day RSI at 66.6 in the bullish zone, momentum looks firm. Readings above 70 or below 30 would signal stretched momentum instead.
- In the first session after the July 30, 2026 report, the share price rose 0.21%. Across the 5 reports in our data, SO has beaten estimates each time.
SO's uptrend depends on holding its 50-day average of $87.78 and its 200-day average of $92.43. A close below the 200-day would be the first sign that the uptrend is breaking. If the price pulls back, the 200-day SMA at $92.43 is the first level it would reach.
The 52-week high at $99.58 is the next level overhead. Momentum, with the RSI in the bullish zone, still backs the move.
Technical indicators
Momentum and trend for SO, from its daily closes.
As of October 30, 2026, with SO at $93.71, its 14-day RSI is 66.6 (showing bullish momentum without being overbought), its 50-day simple moving average is $87.78 and its 200-day is $92.43.
Calculated by CleaRank on daily closes as of October 30, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26). How we calculate these
What SO moves with
Correlation of daily returns over one year: +1 moves in step, 0 has no link, -1 moves the opposite way.
As of October 30, 2026, SO's 1-year correlation of daily returns is -0.05 with S&P 500 (SPY), -0.20 with Nasdaq 100 (QQQ), -0.10 with Bitcoin (BTC) and +0.07 with gold (XAU).
SO price target and analyst forecast
The analysts' target range and how their ratings split.
Analysts checks
2/3Fewer than half of analysts rate it a buy ›
8 of 24 analysts rate it a buy or strong buy, 13 a hold and 3 a sell.Median target above the price ›
The median 12-month target of $96.50 is 3.0% above the price.More buy ratings than three months ago ›
8 of 24 rate it a buy now, against 7 of 24 three months ago.
SO Wall Street View
12-month price targets
Ratings
Recent rating actions
| Date | Firm | Action | Rating |
|---|---|---|---|
| Oct 22, 2026 | HSBC | Initiates | Buy |
| Oct 21, 2026 | Morgan Stanley | Maintains | Underweight |
| Oct 20, 2026 | Jefferies | Maintains | Hold |
| Oct 16, 2026 | Barclays | Maintains | Equal-Weight |
| Oct 15, 2026 | Truist Securities | Maintains | Hold |
| Oct 13, 2026 | JP Morgan | Maintains | Neutral |
As of October 30, 2026, 24 Wall Street analysts cover SO: 8 rate it a buy or strong buy, 13 a hold and 3 a sell or strong sell. Their 12-month price targets range from $74.00 to $112.00. The median SO price target is $96.50, 3.0% above the price of $93.71.
Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.
SO trade plan: entry, stop loss and targets
Entry, stop and target levels from the moving averages and recent volatility. Educational, not advice.
SO trade plan
Entry, stop and target levels, sized to your account. Change the bias or the risk and every level updates.
Long entry pick an entry style
Risk management
Profit targets (Based on Conservative Entry)
These levels come from SO's moving averages and recent volatility, not from a forecast. Educational levels, not financial advice; the full disclaimer is at the foot of the page.
Risk profile
How much SO tends to move, against the market and on its own.
SO price history and drawdowns
SO's worst falls and recoveries, what $10,000 became, and which months have been kind to it.
Track record checks
3/4Average daily move under 2% ›
The price has moved 1.26% on an average day (30-day standard deviation of daily returns).Recovered from its worst fall ›
The worst fall was 27.1%, from February 2020 to March 2020, regained by August 2021.Most 1-year holds ended higher ›
78% of 1-year holding periods in the last 10 years ended with a gain.Trailed the S&P 500 since the chart begins ›
$10,000 invested in October 2016 is now worth $27,296, against $41,607 in the S&P 500 (SPY).
SO Drawdowns & Recovery
As of October 30, 2026, SO's worst peak-to-trough fall over the last 10 years with dividends reinvested was -27.1% (February 2020 to March 2020); it regained that peak by August 2021, 17 months after the low, and 78% of 1-year holding periods ended with a gain.
From weekly closing values with dividends reinvested. A drawdown is the fall from the highest value reached so far to a later low.
Growth of $10,000
What $10,000 put into SO in October 2016 is worth now, against the same amount in the S&P 500.
Against the market: SO trailed the S&P 500 over this period: $27,296 against $41,607.
A $10,000 investment in SO in October 2016 would be worth about $27,296 today with dividends reinvested, compared with about $41,607 for the same investment in the S&P 500 benchmark (also with dividends reinvested).
Seasonal patterns
Which calendar months have been kind to SO, and which have not.
Strongest month, April: an average of +3.66%, up in 8 of 10 years.
Weakest month, December: an average of -0.67%, up in 4 of 10 years.
This month, October: has averaged +0.95%, up in 6 of 9 years. Past seasonality does not repeat on schedule.
Over the last 10 years, SO's strongest calendar month has been April (average +3.66%, up in 8 of 10 years) and its weakest December (average -0.67%, up in 4 of 10 years).
Average return for each calendar month over the last 10 years, from weekly closing prices with dividends included.
SO stock price prediction 2030
Thousands of simulated paths from the price history. A range of outcomes, not a forecast.
Monte Carlo projection
Thousands of simulated paths for $10,000 in SO, from its own past volatility. The shaded area holds 80% of them.
CleaRank's 4-year Monte Carlo simulation, based on 10 years of price history, projects that a $10,000 investment in SO today could grow to about $12,735 by 2030 in the base case, with a 90th-percentile outcome near $22,403 and a 10th-percentile outcome around $7,239. The simulation models price only; at today's 3.20% yield, dividends would add to these figures. Projections are statistical simulations, not guarantees.
SO Stock Price Prediction 2030: Simulated Scenarios
The same simulation in share prices, year by year.
CleaRank's simulation projects a price near $119 for SO by 2030 in the base case, from $93.71 today (1.3x over 4 years). The 10th-percentile path ends near $67.83. These are outcomes of a Monte Carlo simulation run on SO's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | 10th percentile | Base case | 90th percentile | range base today |
|---|---|---|---|---|
| 2027 | $75.05 | $99.55 | $132 | |
| 2028 | $70.93 | $106 | $158 | |
| 2029 | $68.88 | $112 | $183 | |
| 2030 | $67.83 | $119 | $210 |
Method: a lognormal simulation of SO's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles. How the simulation works
SO insider trading
What the people running the company have bought and sold.
SO insider trading
Shares the company's directors and officers bought and sold, from their own filings.
Month by month
Open-market purchases above the line, sales below.
Net insider selling: No insider bought SO shares on the open market in the last 18 months. Sales are often planned in advance or cover tax on vesting shares, so they say less than purchases would.
As of October 30, 2026, SO insiders reported 17 open-market sales worth $8.8M and no open-market purchases over the last 18 months; grants and option exercises are not counted.
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Oct 1, 2026 | Matthew M. Kim
Officer
|
Sell | 100 | $8.3K |
| Sep 3, 2026 | Peter P Sena III
Officer
|
Sell | 4.3K | $377.9K |
| Sep 3, 2026 | Matthew M. Kim
Officer
|
Sell | 1.4K | $124.4K |
| Sep 1, 2026 | Matthew M. Kim
Officer
|
Sell | 100 | $8.8K |
| Aug 6, 2026 | Sterling A. Spainhour Jr.
Officer
|
Sell | 3.3K | $313.4K |
| Aug 3, 2026 | Matthew M. Kim
Officer
|
Sell | 100 | $9.4K |
| Jul 1, 2026 | Matthew M. Kim
Officer
|
Sell | 100 | $9.6K |
| Jun 26, 2026 | Peter P Sena III
Officer
|
Grant | 712 | - |
| Jun 1, 2026 | Matthew M. Kim
Officer
|
Sell | 100 | $9.1K |
| May 22, 2026 | Christopher C. Womack
Chief Executive Officer
|
Grant | 7.7K | - |
| May 1, 2026 | Matthew M. Kim
Officer
|
Sell | 100 | $9.7K |
| Apr 1, 2026 | Matthew M. Kim
Officer
|
Grant | 82 | - |
| Mar 30, 2026 | Kimberly S Greene
Officer
|
Sell | 25.0K | $2.4M |
| Mar 19, 2026 | Christopher Cummiskey
Officer
|
Sell | 6.7K | $643.9K |
| Mar 18, 2026 | Stanley W Connally Jr
Chief Operating Officer
|
Sell | 12.5K | $1.2M |
| Mar 6, 2026 | Sloane N Drake
Officer
|
Grant | 1.4K | - |
| Feb 26, 2026 | Anthony F Earley Jr
Director
|
Grant | 15.0K | - |
| Feb 24, 2026 | Matthew M. Kim
Officer
|
Sell | 5.1K | $487.5K |
| Feb 13, 2026 | Christopher C. Womack
Chief Executive Officer
|
Grant | 179.6K | - |
| Feb 13, 2026 | Christopher C. Womack
Chief Executive Officer
|
Grant | 13.8K | - |
| Feb 11, 2026 | Bryan D Anderson
Officer
|
Grant | 1.7K | - |
| Feb 11, 2026 | Bryan D Anderson
Officer
|
Grant | 26.3K | - |
| Feb 11, 2026 | Pedro P Cherry
Officer
|
Grant | 9.7K | - |
| Feb 11, 2026 | Pedro P Cherry
Officer
|
Grant | 406 | - |
| Feb 11, 2026 | Stanley W Connally Jr
Chief Operating Officer
|
Grant | 2.4K | - |
| Feb 11, 2026 | Stanley W Connally Jr
Chief Operating Officer
|
Grant | 41.0K | - |
| Feb 11, 2026 | Christopher Cummiskey
Officer
|
Grant | 22.2K | - |
| Feb 11, 2026 | Christopher Cummiskey
Officer
|
Grant | 1.5K | - |
| Feb 11, 2026 | Sloane N Drake
Officer
|
Grant | 1.3K | - |
| Feb 11, 2026 | Sloane N Drake
Officer
|
Grant | 18.2K | - |
| Feb 11, 2026 | Kimberly S Greene
Officer
|
Grant | 51.9K | - |
| Feb 11, 2026 | Kimberly S Greene
Officer
|
Grant | 3.4K | - |
| Feb 11, 2026 | James Y. Kerr II
Officer
|
Grant | 44.5K | - |
| Feb 11, 2026 | James Y. Kerr II
Officer
|
Grant | 2.8K | - |
| Feb 11, 2026 | Matthew M. Kim
Officer
|
Grant | 4.5K | - |
| Feb 11, 2026 | James Jeffrey Peoples
Officer
|
Grant | 2.9K | - |
| Feb 11, 2026 | James Jeffrey Peoples
Officer
|
Grant | 41.8K | - |
| Feb 11, 2026 | David P Poroch
Chief Financial Officer
|
Grant | 568 | - |
| Feb 11, 2026 | David P Poroch
Chief Financial Officer
|
Grant | 9.5K | - |
| Feb 11, 2026 | Peter P Sena III
Officer
|
Grant | 2.3K | - |
| Feb 11, 2026 | Peter P Sena III
Officer
|
Grant | 22.7K | - |
| Feb 11, 2026 | Sterling A. Spainhour Jr.
Officer
|
Grant | 2.5K | - |
| Feb 11, 2026 | Sterling A. Spainhour Jr.
Officer
|
Grant | 30.6K | - |
| Feb 6, 2026 | Sloane N Drake
Officer
|
Grant | 3.7K | - |
| Feb 5, 2026 | Pedro P Cherry
Officer
|
Grant | 550 | - |
| Feb 5, 2026 | Matthew M. Kim
Officer
|
Grant | 292 | - |
| Jan 30, 2026 | Bryan D Anderson
Officer
|
Grant | 4.1K | - |
| Jan 30, 2026 | Pedro P Cherry
Chief Executive Officer
|
Grant | 1.5K | - |
| Jan 30, 2026 | Stanley W Connally Jr
Chief Operating Officer
|
Grant | 5.3K | - |
| Jan 30, 2026 | Christopher Cummiskey
Officer
|
Grant | 3.5K | - |
| Jan 30, 2026 | Sloane N Drake
Officer
|
Grant | 1.6K | - |
| Jan 30, 2026 | Kimberly S Greene
Officer
|
Grant | 8.0K | - |
| Jan 30, 2026 | James Y. Kerr II
Chief Executive Officer
|
Grant | 6.9K | - |
| Jan 30, 2026 | Matthew M. Kim
Officer
|
Grant | 685 | - |
| Jan 30, 2026 | James Jeffrey Peoples
Officer
|
Grant | 6.6K | - |
| Jan 30, 2026 | David P Poroch
Chief Financial Officer
|
Grant | 1.5K | - |
| Jan 30, 2026 | Peter P Sena III
Officer
|
Grant | 3.5K | - |
| Jan 30, 2026 | Sterling A. Spainhour Jr.
Officer
|
Grant | 5.1K | - |
| Jan 30, 2026 | Christopher C. Womack
Chief Executive Officer
|
Grant | 19.0K | - |
| Dec 3, 2025 | James Y. Kerr II
Officer
|
Grant | 18.1K | - |
| Nov 6, 2025 | Stanley W Connally Jr
Chief Operating Officer
|
Grant | 2.4K | - |
| Sep 30, 2025 | Bryan D Anderson
Officer
|
Sell | 6.2K | $582.3K |
| Aug 11, 2025 | Sterling A. Spainhour Jr.
Officer
|
Sell | 2.4K | $226.1K |
| Jul 21, 2025 | Kimberly S Greene
Officer
|
Sell | 13.2K | $1.3M |
| May 23, 2025 | Christopher Cummiskey
Officer
|
Sell | 12.3K | $1.1M |
| May 23, 2025 | Christopher C. Womack
Chief Executive Officer
|
Option | 7.4K | $659.3K |
Source: TwelveData, from SEC Form 4 filings
SO stock forecast: questions people ask
Answered from the figures on this page, as of October 30, 2026.