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As of September 15, 2026, The Southern Company (SO) trades at $87.00. CleaRank Financial AI rates it Hold with a fair value of $101.00, 16.1% above the current price. Wall Street's consensus target is $101.00 across 23 analysts. RSI at 26 is in oversold territory, and the price is below its 50-day average of $92.52.
The Southern Company (SO)
The Southern Company NYSE
$87.00
-0.1700 (-0.20%)
At close: Sep 14, 4:00 PM EDT
AI Analyst Consensus
54 / 100
The Southern Company (SO) is currently trading at $87, below its 50-day and 200-day moving averages ($92.52 and $92.37), indicating a bearish short-term trend. The Relative Strength Index (RSI) is at 25.78, signaling oversold conditions, which could precede a bounce. Despite the technical weakness, the company has a history of beating earnings estimates, most recently with a 11.88% EPS surprise in the quarter to June 2026. Wall Street analysts maintain a consensus 'Hold' rating with a median price target of $101, implying a 16.1% upside from the current price. However, insider activity shows a 'Moderate Sell Signal' with $9.9 million in sales versus no reported purchases, suggesting a lack of insider conviction. The company's revenue growth has been modest at 0.1%, and while its profit margin is 15.44%, its debt-to-equity ratio of 1.82 is higher than the sector median of 1.82. The current valuation, with a P/E of 20.96, is slightly below the sector average of 22.8, but the technical setup warrants caution.
SO Price Analysis
Market Metrics
Open
$87.72
Day Range
$86.66 to $87.97
Prev Close
$87.17
Volume
5.23M
52-Week Range
$83.80 to $100.84
Market Cap
$100.08B
Peer Benchmarking
Valuation vs Sector (Utilities)
Performance vs XLU
Sector Position Analysis
Valuation is broadly in line with sector peers (-8% difference), suggesting fair market pricing relative to industry standards.
SO Financial Performance
Revenue vs. Earnings
Annual
Quarterly
Earnings Reality Check
Analysis: In the last 4 quarters, SO beat estimates 3 times. The stock rose 2 times the next day. Price tends to react positively to beats.
SO Analysis
Company's Health
3/5
12-Month Analyst Target
+16.09% Upside
Median of 23 analysts (12-month)
$101.00
AI Technical Analysis
The Southern Company (SO) is currently in a bearish trend, trading below its 50-day and 200-day moving averages ($92.52 and $92.37), and its 20-day exponential moving average ($89.21). The RSI is significantly oversold at 25.78, suggesting potential for a short-term rebound, while the MACD is negative at -1.43, indicating bearish momentum. Key support levels are not clearly defined given the current downward trajectory, but the oversold RSI may provide a floor around the current price. Volume has been slightly below average recently, with 5.23 million shares traded compared to a 5.68 million average. The chart structure indicates significant overhead resistance at the moving average levels, and a sustained move above the 50-day SMA would be required to signal a shift in the trend.
ProTips
- The Southern Company (SO) is trading at oversold levels (RSI 25.78), suggesting a potential for a short-term bounce, but a sustained move above its 50-day SMA at $92.52 is needed to confirm a trend reversal.
- Monitor insider transactions closely; the current 'Moderate Sell Signal' with $9.9 million in sales warrants attention as a potential indicator of management sentiment.
- Given the bearish technicals and low revenue growth, consider a conservative position sizing until a clear upward trend is established.
Key Catalysts
Bullish
Consistent Earnings Beats
The Southern Company (SO) has a track record of exceeding EPS estimates, most recently by 11.88% in Q2 2026, which could support future price appreciation.
Source: Earnings ReportBullish
Oversold Technical Conditions
The current RSI of 25.78 indicates the stock is oversold, potentially setting up for a technical rebound and a move towards the $92.52 50-day SMA.
Source: Technical AnalysisBearish
Moderate Insider Selling
Insiders have sold approximately $9.9 million worth of SO stock with no reported purchases, signaling a potential lack of confidence and posing a risk to the stock price.
Source: Insider TransactionsBearish
Bearish Moving Average Crossover
The stock is trading below its 50-day and 200-day moving averages ($92.52 and $92.37), indicating a bearish trend that could continue without a significant shift in market sentiment.
Source: Technical AnalysisMarket Outlook
The base case for The Southern Company (SO) over the next 6-12 months anticipates a potential recovery driven by its oversold technical conditions and consistent earnings beats, aiming for the median analyst target price of $101. The company's strong profit margin and above-sector-average ROE provide a solid fundamental underpinning. However, the outlook is tempered by moderate insider selling and a bearish technical trend. A significant catalyst for upside would be a clear break above the $92.52 50-day SMA, signaling renewed investor confidence. Conversely, continued insider selling or a failure to break through overhead resistance could lead to a retest of lower support levels, potentially exacerbated by the company's low revenue growth.
Key Statistics
| Market Cap | 100.08B |
|---|---|
| P/E Ratio | 20.96 |
| EPS (TTM) | 4.15 |
| Dividend Yield | 3.45% |
| 52 Week High | 100.84 |
| 52 Week Low | 83.80 |
The Southern Company (SO) trades at a P/E ratio of 20.96, which is slightly below the sector median of 22.8, and its price-to-sales ratio of 3.32 is in line with the sector average. The company's return on equity stands at 11.48%, exceeding the sector median of 9.6%, and its profit margin of 15.44% is strong. Despite these positive fundamental aspects, the debt-to-equity ratio of 1.82 is at the sector median, and revenue growth has been minimal at 0.1%. The company's current valuation does not appear excessively stretched relative to its peers, but the moderate insider selling and the current bearish technicals temper the bullish case based on fundamentals alone.
Earnings & Growth Analysis
The Southern Company (SO) has demonstrated a consistent ability to beat earnings estimates, most recently reporting an EPS of $1.13 for the quarter to June 2026, surpassing the estimate of $1.01 by 11.88%. This follows a pattern of positive surprises, including a significant 150% EPS beat in the quarter to March 2026. While revenue growth for the current quarter is estimated at +5.00% year-over-year, the next quarter's growth is projected to slow to +1.00%.
Key Risks
The primary risk for The Southern Company (SO) is the moderate insider selling, with $9.9 million in sales and no reported purchases, indicating a potential lack of confidence from management. Additionally, the stock is trading significantly below its 50-day and 200-day moving averages ($92.52 and $92.37), signaling a bearish technical trend that could persist. The company's revenue growth has been anemic at 0.1%, raising concerns about its ability to expand its top line.
Technical Indicators
| RSI (14) | 25.78 |
|---|---|
| MACD | -1.43 |
| SMA 50 | 92.52 |
| SMA 200 | 92.37 |
RSI
Oversold
SMA Cross
Neutral
Price vs SMA
Bearish
MACD
Bearish
Price is trading below the 50-day SMA, RSI at 25.8 suggests oversold conditions; potential bounce setup.
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY)
-0.05
Weak correlation
Nasdaq 100 (QQQ)
-0.19
Weak correlation
Bitcoin (BTC)
-0.13
Weak correlation
Gold (XAU)
+0.10
Weak correlation
Check Custom Correlation
How does any other asset move with SO? One year of daily closes, Pearson correlation.
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SO Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative
2%
Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Entry Strategies pick an entry style
Conservative
$86.13
Slight discount to current
Wait for small dip
Aggressive
$87.00
At current price
Enter now if confident
Risk Management
STOP LOSS
$83.29
MAX LOSS
-3.3%
Volatility-Adjusted Stop Loss
Calculated based on RSI (25.8) and current market volatility
Profit Targets (Based on Conservative Entry)
TARGET 1
$88.71
+3% (Conservative)
+2.0% (Aggressive)
TARGET 2
$90.44
+5% (Conservative)
+3.9% (Aggressive)
TARGET 3
$93.02
+8% (Conservative)
+6.9% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
Calculate Your Trade
Disclaimer
This AI-generated trade plan for SO is for educational and informational purposes only and does not constitute financial advice. The analysis is based on historical data patterns and technical indicators which may not predict future results. Stock trading involves risk of loss. Verify all data independently and consult a qualified financial advisor. Generated on September 15, 2026.Growth of $10,000
A $10,000 investment in SO in September 2016 would be worth about $16,906 today, compared with about $35,344 for the same investment in the S&P 500 benchmark.
Compare with Another Ticker
Monte Carlo Projection (10yr)
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in SO today could grow to about $18,303 by 2036 in the base case, with a bull case near $44,619 and a bear case around $7,508. Projections are statistical simulations, not guarantees.
SO Stock Price Prediction: 2030
CleaRank's simulation projects a price near $111 for SO by 2030 in the base case, from $87.00 today (1.3x over 4 years). The downside path ends near $63.06. These are outcomes of a Monte Carlo simulation run on SO's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | Downside (10th pct) | Base case | Upside (90th pct) |
|---|---|---|---|
| 2027 | $69.73 | $92.42 | $123 |
| 2028 | $65.91 | $98.18 | $146 |
| 2029 | $64.02 | $104 | $170 |
| 2030 | $63.06 | $111 | $195 |
| 2031 | $62.68 | $118 | $221 |
| 2032 | $62.70 | $125 | $249 |
| 2033 | $63.02 | $133 | $280 |
| 2034 | $63.59 | $141 | $313 |
| 2035 | $64.36 | $150 | $349 |
| 2036 | $65.32 | $159 | $388 |
Method: 10,000 simulated price paths using SO's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice.
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SO Insider Trading Analysis
Bought
None
No open-market buys
Sold
$9.9M
17 Transactions
Insiders
14
Active Traders
Avg Transaction
$584.7K
Moderate size
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Dec 19, 2019 | FANNING THOMAS A
Chief Executive Officer
|
Sell | 2.1M | $130.2M |
| Apr 6, 2022 | GREENE KIMBERLY S
Officer
|
Sell | 100.0K | $7.5M |
| Dec 17, 2019 | CONNALLY STANLEY W JR
Officer
|
Sell | 118.1K | $7.5M |
| Mar 31, 2022 | GREENE KIMBERLY S
Officer
|
Sell | 100.0K | $7.3M |
| Mar 25, 2022 | GREENE KIMBERLY S
Officer
|
Sell | 100.0K | $7.0M |
| Dec 16, 2021 | GREENE KIMBERLY S
Officer
|
Sell | 66.1K | $4.5M |
| Jan 15, 2020 | WILSON ANTHONY L
Officer
|
Sell | 61.0K | $4.0M |
| May 10, 2023 | FANNING THOMAS A
Chief Executive Officer
|
Sell | 50.0K | $3.8M |
| Dec 4, 2019 | CONNALLY STANLEY W JR
Officer
|
Sell | 59.0K | $3.7M |
| Apr 10, 2023 | FANNING THOMAS A
Chief Executive Officer
|
Sell | 50.0K | $3.6M |
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Frequently Asked Questions
What is SO stock forecast for 2030?
Based on Monte Carlo simulations, The Southern Company's (SO) stock is projected to reach a base case of $110.8 by 2030, with a downside scenario of $63.06 and an upside scenario of $194.67. These figures represent statistical outcomes and are not guarantees.
Is The Southern Company stock a buy right now?
The Southern Company (SO) is currently rated 'Hold' by Wall Street analysts, with a median price target of $101, suggesting a 16.1% upside from the current $87 price. However, the stock is trading below key moving averages and exhibits moderate insider selling, warranting caution.
What is The Southern Company's current technical outlook?
The Southern Company (SO) is exhibiting a bearish technical trend, trading below its 50-day and 200-day moving averages ($92.52 and $92.37), with an oversold RSI at 25.8. A move above the 50-day SMA at $92.52 would be needed to signal a potential trend reversal.
How has The Southern Company performed in recent earnings reports?
The Southern Company (SO) has consistently beaten EPS estimates in recent quarters, including an 11.88% surprise in the quarter to June 2026. This positive earnings trend contrasts with the stock's current technical weakness.
What are the main risks facing The Southern Company?
Key risks include moderate insider selling totaling $9.9 million, a bearish technical trend with the stock below its key moving averages, and very low revenue growth of 0.1%.
What is the consensus analyst rating for SO stock?
The consensus analyst rating for The Southern Company (SO) is 'Hold', with 13 out of 23 analysts recommending the stock be held. The median price target is $101, indicating a potential upside of 16.1%.
How does The Southern Company's valuation compare to its sector peers?
The Southern Company (SO) trades at a P/E ratio of 20.96, which is slightly below the sector median of 22.8. Its return on equity of 11.48% is above the sector median of 9.6%, but its debt-to-equity ratio is in line with the sector.