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Head-to-head · Stock vs Stock

SoFi Technologies vs Upstart

Stock·NASDAQ

SoFi Technologies, Inc. SOFI

$14.55 ▼ 3.58%
Hold
43 / 100 AI score
Full SOFI analysis →
vs

Stock·NASDAQ

Upstart Holdings Inc. UPST

$23.56 ▼ 4.81%
Hold
46 / 100 AI score
Full UPST analysis →
01

The short version

How SOFI and UPST compare today, and what CleaRank Financial AI makes of it.

The verdict

SOFI and UPST on the figures that matter most, and which one CleaRank Financial AI prefers today.

CleaRank Financial AI favours SOFI
SOFI UPST
43/100 AI score 46/100
-45.2% 1-year change -49.3%
42.0% Volatility (30d, yearly) 54.2%
34.7 RSI (14-day) 43.6
29.7x P/E ratio 49.5x
0.00% Dividend yield 0.00%
The verdict
SoFi Technologies (SOFI) wins this head-to-head comparison against Upstart Holdings (UPST), primarily driven by its superior valuation metrics and stronger recent earnings performance. While both companies operate in the fintech lending space and show comparable revenue growth, SOFI presents a more attractive valuation with a lower P/E ratio and a closer proximity to its 52-week low, suggesting more upside potential. SOFI's recent earnings beats have also been more pronounced, indicating better operational execution. UPST, despite a higher median analyst target, faces headwinds from a higher P/E and a less favorable technical setup. Therefore, SOFI is the preferred investment at this juncture for investors prioritizing value and a stronger earnings profile.
Key difference
The most significant differentiator between SoFi Technologies (SOFI) and Upstart Holdings (UPST) is SOFI's superior profitability and more attractive valuation. SOFI's net profit margin is more than three times that of UPST, demonstrating a more efficient business model. Coupled with a lower P/E ratio and a price closer to its 52-week low, SOFI presents a more compelling value proposition. While UPST has a higher analyst target, SOFI's current financial health and valuation metrics provide a stronger foundation for investment.
Outlook
The outlook for SoFi Technologies (SOFI) appears cautiously optimistic, driven by its value proposition and improving profitability. If SOFI can maintain its earnings momentum and show sustained price action above key technical levels, it could see significant upside towards its analyst median target of $19. For Upstart Holdings (UPST), the outlook is more speculative, heavily reliant on its ability to justify its higher valuation multiples and execute on its growth strategy. A continued positive surprise in earnings and a break above its technical resistance levels could propel UPST towards its median target of $39.50, but any misstep could lead to a retest of its lows.
02

Price, side by side

Both prices on one chart, rebased so the moves compare directly.

Rebased price

Both start at 0% on the first day of the period you pick, so the two lines compare directly.

Nov '25Jan '26Mar '26Jun '26Aug '26Oct '26
SOFI UPST

Over 1 year: SOFI lost 48.1% and UPST lost 53.9%, a gap of 5.8 points in SOFI's favour.

03

Valuation and profitability

What each costs relative to its earnings and sales, and how much of its revenue it keeps.

Valuation and profitability

What each costs against its earnings and sales, and how much of its revenue it keeps.

Valuation

Lower multiples mean you pay less for each dollar of earnings or sales.

SOFI UPST
$18.8B Market cap $2.3B
29.7x P/E ratio 49.5x
4.4x Price / sales 1.8x
1.7x Price / book 3.0x
N/A EV / EBITDA 34.8x

Profitability

How much of each dollar of revenue becomes profit, and how hard the capital works.

SOFI UPST
+42.6% Revenue growth (quarter, y/y) +42.3%
14.9% Net margin 4.7%
7.1% Return on equity 7.9%
1.2% Return on assets 2.0%
0.31 Debt / equity 2.58
On valuation
SoFi Technologies (SOFI) offers a more compelling valuation than Upstart Holdings (UPST). SOFI trades at a P/E ratio of 29.69, significantly lower than UPST's P/E of 49.50. This suggests that investors are paying less for each dollar of SOFI's earnings compared to UPST. Also, SOFI's current price of $14.55 is closer to its 52-week low of $13.86, indicating it may be undervalued relative to its recent trading history. In contrast, UPST's price of $23.56 is nearer to its 52-week low of $22.21, but its higher P/E ratio tempers the appeal. Both companies exhibit positive revenue growth, but SOFI's valuation multiples present a clearer path to potential appreciation.
On profitability
SoFi Technologies (SOFI) exhibits superior profitability metrics compared to Upstart Holdings (UPST). SOFI boasts a net profit margin of 14.91%, substantially higher than UPST's 4.69%. This indicates that SOFI is more effective at converting revenue into net income. Despite UPST's marginally higher ROE, SOFI's significantly better net profit margin and solid ROA point to a stronger and efficient operational model.

Earnings reality check

Each company's record against analyst estimates, and how its shares reacted.

SOFI

Beat the estimate in 3 of 3 reports; fell the next session after 2 of those beats.

Surprise
Next session
Apr '25Jul '25Jul '26

UPST

Beat the estimate in 8 of 8 reports; fell the next session after 5 of those beats.

Surprise
Next session
Nov '24May '25Nov '25Aug '26
04

Momentum and sentiment

The indicators behind each AI score, side by side.

Momentum and sentiment

The indicators behind each AI score. Above the 50-day and 200-day averages is an uptrend.

SOFI UPST
43/100 AI score 46/100
34.7 RSI (14-day) 43.6
-14.9% Price against 50-day average -11.4%
-20.8% Price against 200-day average -24.2%
Technicals
Technically, both SoFi Technologies (SOFI) and Upstart Holdings (UPST) are showing signs of weakness, but SOFI presents a slightly more constructive setup for a potential rebound. The price is below its 20-day EMA ($15.73), 50-day SMA ($17.09), and 200-day SMA ($18.37), confirming a downtrend. UPST's RSI is at 43.62, in neutral territory, with its Stochastic at 49.27. UPST is also trading below its 20-day EMA ($24.24), 50-day SMA ($26.59), and 200-day SMA ($31.09). While both are in downtrends, SOFI's oversold oscillators suggest it may be closer to a technical turning point.
Sentiment
Analyst sentiment leans positive for both SoFi Technologies (SOFI) and Upstart Holdings (UPST), but SOFI has a slightly broader base of 'Buy' recommendations. SOFI has a median analyst target of $19, implying a significant upside from its current price, supported by 4 'Strong Buy' and 5 'Buy' ratings among 24 analysts. UPST has a higher median target of $39.50, but with a more concentrated analyst pool of 16, including 2 'Strong Buy' and 6 'Buy' ratings. Overall, the analyst community favors upside for both, but SOFI's rating distribution suggests a more consensus positive outlook.
05

Risk and practical tips

How much each moves, and what to watch if you hold either.

Risk

How much each moves, and how much return each has paid for that risk.

SOFI UPST
42.0% Volatility (30d, yearly) 54.2%
2.33 Beta against the S&P 500 2.43
0.83 Sharpe ratio 0.13
Risk
The primary risks for SoFi Technologies (SOFI) revolve around its current valuation and technical positioning. Despite its attractive P/E, the stock is trading below key moving averages, and its RSI indicates oversold conditions, suggesting potential for further downside if market sentiment does not improve. Regulatory changes impacting the fintech lending sector could also pose a threat. For Upstart Holdings (UPST), the main risks stem from its higher valuation multiples and the competition. Its reliance on technology to facilitate loans means that any slowdown in loan origination or increased competition from traditional banks could significantly impact its business. Also, a failure to meet elevated analyst expectations could lead to sharp price corrections.
ProTips
  1. Monitor SOFI's ability to sustain price above its 50-day SMA ($17.09) as a key indicator of trend reversal.
  2. Consider UPST's performance relative to its 52-week low ($22.21); a sustained break above this level could signal renewed buying interest.
  3. Given SOFI's stronger profitability, look for continued margin expansion as a key driver for future stock performance.
06

Long-term scenarios

Simulated paths from each price history. A range of outcomes, not a forecast.

Monte Carlo Projection (10yr)

Simulated growth of $10,000 in each asset, from its own historical volatility and trend. Statistical outcomes, not forecasts.

07

Trade plans for both

Entry, stop and target levels from each moving average and its volatility. Educational, not advice.

Actionable Trade Plans

Compare entry, exit, and risk management levels for both assets

Select Your Trade Bias
Risk Tolerance
Conservative 3% Aggressive
Portfolio Value
$ ✎
Position Size: $200 - $300 per asset
SOFI
Current: $14.55
ENTRY ZONES
$13.82
$14.55
RISK MANAGEMENT
STOP LOSS
$13.41
MAX LOSS
-3%
Volatility-Adjusted Stop Loss
Calculated based on volatility and technical support levels.
Profit Targets (Based on Conservative)
+5% from current
$15.28
+10% from current
$16.01
+15% from current
$16.73
UPST
Current: $23.56
ENTRY ZONES
$22.38
$23.56
RISK MANAGEMENT
STOP LOSS
$21.71
MAX LOSS
-3%
Volatility-Adjusted Stop Loss
Calculated based on volatility and technical support levels.
Profit Targets (Based on Conservative)
+5% from current
$24.74
+10% from current
$25.92
+15% from current
$27.09
Disclaimer
This comparison involves assets with varying risk profiles. The content is for educational purposes only. Comparison includes a higher-volatility asset (UPST). Correlations between assets with different volatility profiles can break down rapidly during market stress. Liquidity risks may prevent execution at displayed prices.

Note: The AI favored SOFI based on relative valuation. This is valid for the specified timeframe only. While UPST currently shows the stronger short-term technical score (46 vs 43), the AI favors SOFI on the factors above rather than today's technical setup.
08

Questions people ask

Answered from the figures on this page.

Frequently Asked Questions

How do SOFI and UPST compare on valuation?+
SOFI is cheaper, trading at a P/E of 29.69 compared to UPST's 49.50. SOFI's price is also closer to its 52-week low, suggesting more potential upside.
How do their profitability metrics stack up?+
SOFI demonstrates superior profitability with a net profit margin of 14.91% versus UPST's 4.69%. SOFI also shows a better return on assets.
How have SOFI and UPST performed over the past year?+
Over the 12 months to October 18, 2026, SOFI's price fell 45.2% and UPST's fell 49.3%. These are price changes; dividends are not included.
Which is more volatile, SOFI or UPST?+
UPST has been more volatile. Over the 30 days to October 18, 2026, SOFI's annualized volatility was 42.0% and UPST's 54.2%, measured from daily closing prices.
Do SOFI and UPST move together?+
Yes, moderately: over roughly the past year to October 18, 2026, the correlation of their daily returns was +0.69 (+1 means they move in lockstep, 0 means no relationship). Holding both spreads the risk more than owning either alone.
How far are SOFI and UPST from their 52-week highs?+
As of October 18, 2026, SOFI is 55.5% below its 52-week high of $32.73 and UPST is 57.3% below its high of $55.22.

Disclaimer: CleaRank.com is a financial data and analytics provider, not a registered investment advisor, broker-dealer, or financial regulatory body. This AI-generated comparison of SOFI vs UPST is for educational and informational purposes only and does not constitute financial advice, investment recommendations, or an offer to buy or sell any securities or digital assets. The comparison metrics, trade plans, and AI signals are hypothetical, hindsight-based, and simulated. Different asset classes carry different risk profiles - stocks, ETFs, cryptocurrencies, commodities, and forex each have unique regulatory frameworks and risk factors. Market data is provided "as-is" and may be delayed by 15 minutes or more. Past performance does not guarantee future results. You should never invest money you cannot afford to lose. Consult a qualified financial advisor before making any investment decisions. Analysis generated on October 18, 2026.

Disclaimer:

Engaging in financial markets carries significant risk of total capital loss. Markets are volatile, unpredictable, and past success does not guarantee future results. Never invest funds you cannot afford to lose. CleaRank does not offer financial, investment, or advisory services. We provide no recommendations, endorsements, or guarantees regarding market outcomes. You alone are responsible for your decisions.

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