CleaRank Financial AI • AI-powered analysis using real-time market data from TwelveData
Analysis reviewed by Jacob Bakshi, Senior Market Strategist. Data refreshed daily. Not financial advice.
Nike, Inc. (NKE) is currently trading at $35.3, below its 50-day and 200-day moving averages ($37.75 and $47.64), indicating a bearish technical trend. The company's revenue has seen a year-over-year decline of 4.3%, and forward estimates suggest continued revenue contraction in the near term, with next year's growth projected at only 1.00%. This backdrop, coupled with moderate insider selling totaling $32.5 million against $9.2 million in purchases, contributes to a 'Hold' consensus rating from Wall Street analysts. Despite these challenges, Nike maintains a strong brand presence and a significant market share in the footwear and accessories industry. Its profit margin stands at 6.74% and return on equity at 21.56%, which are respectable figures. The company's debt-to-equity ratio of 0.73 is in line with sector averages. The median analyst price target of $34.4 suggests limited upside from the current price, reflecting analyst caution amidst the current revenue pressures.
NKE at a glance
Nike, Inc. (NKE): Hold, 51/100 on CleaRank's AI score.
TrendDown: the price is below both its 50- and 200-day moving averages ($37.75 and $47.64).
EarningsNKE beat estimates in 4 of its last 4 quarters, yet fell the next day after 3 of those beats.
InsidersInsiders sold $32.5M and bought $9.2M over the last 18 months.
ValuationP/E of 17.0 against 20.8 for the Consumer Cyclical sector: broadly in line with peers (-18%).
As of October 15, 2026, Nike, Inc. (NKE) trades at $35.30. Wall Street's consensus target is $34.40 across 42 analysts. The 14-day RSI (daily closes) is 43, in neutral territory, and the price is below its 50-day simple moving average of $37.75.
Figures as of October 15, 2026.
Only on CleaRank
Figures we compute ourselves from NKE's own price, earnings and insider-filing history. Tap one to see it in context.
Valuation is broadly in line with sector peers (-18% difference), suggesting fair market pricing relative to industry standards.
NKE Financial Performance
Revenue vs. Earnings
Annual
Quarterly
Earnings Reality Check
In the last 4 quarters, NKE beat the analyst estimate 4 times; the stock fell in the first session after 3 of those beats.
NKE earnings surprises and the stock's reaction
Report
EPS estimate
EPS actual
Surprise
First session
5 sessions
Oct 1, 2026
$0.44
$0.48
+9.09%
-3.64%
-1.17%
Jun 30, 2026
$0.13
$0.72
+453.85%
+4.90%
+4.48%
Mar 31, 2026
$0.28
$0.35
+25.00%
-15.51%
-18.35%
Dec 18, 2025
$0.37
$0.53
+43.24%
-10.54%
-7.16%
The first session is the first full trading day on the news: the report day itself for a report before the open, the next day for one after the close. Surprise is actual EPS against the consensus estimate.
As of October 15, 2026, NKE has beaten the analyst EPS estimate in 4 of its last 4 reported quarters and fell in the first trading session after 3 of those beats; its latest report, on October 1, 2026, came in 9.09% above the estimate and the stock moved -3.64% in the first session.
NKE Analysis
Company's Health3/5
12-Month Analyst Target-2.55% below price
Median of 42 analysts (12-month)
$34.40
AI Analyst Consensus ScoreHold
Nike, Inc. (NKE) is currently trading below its 50-day SMA of $37.75 and its 200-day SMA of $47.64, signaling a bearish trend. The 14-day RSI is at 43.47, indicating neutral momentum. The MACD is at -0.777, also suggesting bearish momentum. The stock's price action suggests key resistance levels at its moving averages, with the 50-day SMA acting as immediate overhead resistance. Support levels are not clearly defined by the current technical setup, given the price is below both major SMAs. The stochastic indicator is at 70.85, nearing overbought territory, which could signal a potential short-term pullback or consolidation if the price fails to break above its short-term moving averages.
ProTips
The stock is trading below its 50-day and 200-day moving averages ($37.75 and $47.64), indicating a bearish trend. Monitor for a sustained break above the 50-day SMA at $37.75 as a potential early sign of a trend reversal.
Key Catalysts
BearishContinued Revenue Decline
Nike's revenue has declined by 4.3% year-over-year, and projections indicate minimal growth for the next fiscal year. Persistent sales contraction could pressure earnings and stock price.
Source: Company Filings
BearishModerate Insider Selling
Insiders have sold $32.5 million worth of shares against $9.2 million in purchases, indicating a net selling position. This trend suggests a lack of strong insider confidence in the near-term stock performance.
Source: Insider Transactions
BullishStrong Brand Equity and Market Position
Nike's globally recognized brand and dominant market share in athletic footwear and apparel provide a strong foundation for long-term recovery and growth.
Analysts forecast an average annual earnings growth of 13.3% over the next five years, suggesting potential for future profitability and shareholder value creation.
Source: Analyst Estimates
Market Outlook
Nike, Inc. (NKE) faces a challenging near-term outlook, with projected revenue growth of only 1.00% for next year after a recent decline. The stock's technicals are bearish, trading below key moving averages, and moderate insider selling adds a layer of caution. The company's long-term prospects remain supported by its powerful brand and established market position. Analysts forecast an average annual earnings growth of 13.3% over the next five years, indicating potential for recovery and future expansion. Key catalysts for upside would include a return to consistent positive revenue growth, successful product innovation, and effective expansion in key markets. Conversely, persistent sales declines or increased competitive pressure could lead to further downside.
Key Statistics
Market Cap
52.43B
P/E Ratio
16.97
EPS (TTM)
2.08
Dividend Yield
4.64%
52 Week High
70.44
52 Week Low
31.97
As of October 15, 2026, NKE trades at $35.30, with a market value of $52.43B, a P/E ratio of 16.97 and a dividend yield of 4.64%.
Nike, Inc. (NKE) exhibits a P/E ratio of 16.97, which is below the sector average of 20.8, suggesting a potential valuation discount relative to peers. Its price-to-sales ratio of 1.14 is also below the sector average of 1.9. The company's profit margin is 6.74% and its return on equity is 21.56%, both exceeding the sector averages of 12.4% for ROE, though the profit margin is slightly below the sector median for PE. The debt-to-equity ratio stands at 0.73, which is in line with the sector average. However, recent revenue growth has been negative at -4.3%, contrasting with the sector's positive median revenue growth of 7.2%. Forward estimates indicate continued revenue challenges, with current year revenue growth projected at -7.00% and next year at +1.00%. While the company's profitability and balance sheet strength are solid, the negative revenue trajectory raises concerns about its ability to drive future growth and justify current valuations.
Earnings & Growth Analysis
Nike, Inc. (NKE) most recently reported earnings on October 1, 2026, with an EPS of $0.48, beating the estimate of $0.44 by 9.09%. However, the stock price declined 3.64% following this report. Prior to that, the company significantly beat estimates in the June 30, 2026 quarter with an EPS of $0.72 against an estimate of $0.13, a 453.85% surprise, leading to a 4.9% price increase. The company has shown a pattern of beating EPS estimates, but the market reaction has been mixed, with recent negative price movements despite positive surprises.
Key Risks
Nike, Inc. (NKE) faces significant risks from declining revenue growth, which has been negative year-over-year and is projected to remain sluggish in the near term. The stock is trading below key moving averages, suggesting potential for further downside technical pressure.
Technical Indicators i
RSI (14-day)
43.47
MACD (12, 26)
-0.777
SMA (50-day)
37.75
SMA (200-day)
47.64
Technical RatingBearish
RSI
Neutral
SMA Cross
Bearish
Price vs SMA
Bearish
MACD
Bearish
Moving averages show a lagging Death Cross (50-day: $37.75, 200-day: $47.64), price is trading below the 50-day SMA.
As of October 15, 2026, with NKE at $35.30, its 14-day RSI is 43.5 (neutral territory), its 50-day simple moving average is $37.75 and its 200-day is $47.64.
Calculated by CleaRank on daily closes as of October 15, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26).
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY)+0.39
Weak correlation
Nasdaq 100 (QQQ)+0.28
Weak correlation
Bitcoin (BTC)+0.09
Weak correlation
Gold (XAU)-0.01
Weak correlation
As of October 15, 2026, NKE's 1-year correlation of daily returns is +0.39 with S&P 500 (SPY), +0.28 with Nasdaq 100 (QQQ), +0.09 with Bitcoin (BTC) and -0.01 with gold (XAU).
Check Custom Correlation
How does any other asset move with NKE? One year of daily closes, Pearson correlation.
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NKE Wall Street View
12-month price targets
Low $19.00Median $34.40 (-2.5%)High $94.00
Ratings
Buy 10Hold 25Sell 73 months ago: 12 of 39 buy
Recent rating actions
Recent analyst rating actions on NKE
Date
Firm
Action
Rating
Oct 5, 2026
Barclays
Maintains
Overweight
Oct 2, 2026
Freedom Broker
Upgrade
Buy
Oct 2, 2026
UBS
Maintains
Neutral
Oct 2, 2026
Telsey Advisory Group
Maintains
Market Perform
Oct 2, 2026
Citigroup
Maintains
Neutral
Oct 2, 2026
Morgan Stanley
Maintains
Underweight
As of October 15, 2026, 42 Wall Street analysts cover NKE: 10 rate it a buy or strong buy, 25 a hold and 7 a sell or strong sell. Their 12-month price targets range from $19.00 to $94.00, with a median of $34.40, 2.5% below the price of $35.30.
Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.
NKE Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative2%Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Entry Strategies pick an entry style
Conservative
$34.95
Slight discount to current
Wait for small dip
Aggressive
$35.30
At current price
Enter now if confident
Risk Management
STOP LOSS
$33.65
MAX LOSS
-3.7%
Volatility-Adjusted Stop Loss
Calculated based on RSI (43.5) and current market volatility
These levels come from NKE's moving averages and recent volatility, not from a forecast. Educational levels, not financial advice; the full disclaimer is at the foot of the page.
Growth of $10,000
A $10,000 investment in NKE in October 2016 would be worth about $6,918 today, compared with about $36,237 for the same investment in the S&P 500 benchmark. This is price change only; dividends paid along the way would add to it.
Compare with Another Ticker
NKE Drawdowns & Recovery
Worst fall, last 10 years
-80.1%
November 2021 to October 2026
Recovery
Not yet
still 79.7% below the November 2021 peak
From the 10-year high
-79.7%
highest close, November 2021
1-year holds that gained
53%
of every 1-year window
As of October 15, 2026, NKE's worst peak-to-trough fall over the last 10 years was -80.1% (November 2021 to October 2026); it is still 79.7% below that peak, and 53% of 1-year holding periods ended with a gain.
From weekly closing values. A drawdown is the fall from the highest value reached so far to a later low.
Monte Carlo Projection (10yr)
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in NKE today could grow to about $11,068 by 2036 in the base case, with a 90th-percentile outcome near $41,725 and a 10th-percentile outcome around $2,936. The simulation models price only; at today's 4.64% yield, dividends would add to these figures. Projections are statistical simulations, not guarantees.
NKE Stock Price Prediction: 2030
CleaRank's simulation projects a price near $36.76 for NKE by 2030 in the base case, from $35.30 today (1.0x over 4 years). The 10th-percentile path ends near $15.88. These are outcomes of a Monte Carlo simulation run on NKE's historical return distribution, not price targets, and they assume no dividends are reinvested.
NKE simulated price paths by year
Year
10th percentile
Base case
90th percentile
2027
$23.44
$35.66
$54.25
2028
$19.90
$36.02
$65.21
2029
$17.59
$36.39
$75.28
2030
$15.88
$36.76
$85.10
2031
$14.53
$37.14
$94.92
Method: a lognormal simulation of NKE's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles.
As of October 15, 2026, NKE insiders reported 20 open-market sales worth $32.5M and 9 open-market purchases worth $9.2M over the last 18 months; grants and option exercises are not counted.
Recent insider transactions in NKE
Date
Insider
Type
Shares
Value
Sep 15, 2026
ARNAULT ALEXANDRE
Director
Grant
5.2K
-
Sep 9, 2026
ALAGIRISAMY VENKATESH
Chief Operating Officer
Sell
3.7K
$138.0K
Sep 9, 2026
LEINWAND ROBERT
Officer
Sell
3.6K
$137.1K
Sep 9, 2026
MCCARTNEY PHILIP
Officer
Sell
2.6K
$96.2K
Sep 8, 2026
COOK TIMOTHY D
Director
Grant
5.0K
-
Sep 8, 2026
DUCKETT THASUNDA BROWN
Director
Grant
5.0K
-
Sep 8, 2026
GIL MONICA
Director
Grant
5.0K
-
Sep 8, 2026
HENRY MARIA G
Director
Grant
5.0K
-
Sep 8, 2026
HENRY PETER B
Director
Grant
5.0K
-
Sep 8, 2026
KNIGHT TRAVIS A
Director
Grant
5.0K
-
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Frequently Asked Questions
What is Nike's long-term outlook?
Nike's long-term outlook is supported by its strong brand equity and market position, with projected earnings per share growth of 13.3% annually over the next five years. However, the company must overcome current revenue headwinds and demonstrate a return to consistent sales growth to fully realize this potential.
How does Nike's valuation compare to its peers?
Nike's P/E ratio of 16.97 and price-to-sales ratio of 1.14 are below the sector averages of 20.8 and 1.9, respectively. This suggests Nike may be trading at a discount compared to other companies in the footwear and accessories industry.
What is the current analyst sentiment on Nike stock?
The current Wall Street consensus for Nike is 'Hold', with 42 analysts covering the stock. The breakdown includes 1 Strong Buy, 9 Buy, 25 Hold, 4 Sell, and 3 Strong Sell ratings. The median price target is $34.4.
Does NKE pay a dividend?
Yes. As of October 15, 2026, NKE's dividend yield is 4.64%, or about $1.64 per share a year at the current price of $35.30. Yields move with the share price and with changes to the payout.
Is NKE in an uptrend?
No. Nike, Inc. (NKE) trades at $35.30, below both its 50- and 200-day moving averages ($37.75 and $47.64). Its 14-day RSI on daily closes is 43.5, in neutral territory.
How does NKE stock react to earnings?
Of its last 4 reports, NKE beat the estimate 4 times, and the shares still fell the next day after 3 of those beats. Most recently, on Oct 1, 2026, earnings came in 9.1% above the estimate and the stock moved -3.6% the next day.
Are insiders buying or selling NKE?
Selling, on balance. In the last 18 months, NKE's officers, directors and large holders reported 20 sales worth $32.5M and 9 open-market purchases worth $9.2M. Grants and option exercises are not counted as buying.
What is the analyst price target for NKE?
As of October 15, 2026, the 42 Wall Street analysts covering NKE have 12-month targets from $19.00 to $94.00, with a median of $34.40, 2.5% below the current price of $35.30. 10 rate it a buy or strong buy, 25 a hold and 7 a sell or strong sell. Three months ago 12 of 39 rated it a buy.
What is NKE's biggest drop in the last 10 years?
Nike, Inc. (NKE)'s worst peak-to-trough fall over the last 10 years was -80.1%, from November 2021 to October 2026. It has not regained that peak yet and is still 79.7% below it. Over the same period, 53% of 1-year holding periods ended with a gain.
What are NKE's best and worst months?
Over the last 10 years, November has been NKE's strongest month on average (+4.71%, rising in 9 of 10 years) and March its weakest (-6.41%, rising in 0 of 10 years). Seasonal averages describe the past and do not predict a given year.
