CleaRank Financial AI • AI-powered analysis using real-time market data from TwelveData
Analysis reviewed by Anthony Beachey, Financial Journalist. Data refreshed daily. Not financial advice.
Deckers Outdoor Corporation (DECK) is currently trading at $82.85, below its 50-day SMA of $85.02 and 200-day SMA of $100.51, indicating a bearish short-term trend. The company's recent earnings reports have shown positive surprises, with EPS exceeding estimates by 8.05% in July 2026 and 15.66% in May 2026. However, insider activity reveals a moderate sell signal, with total insider sales amounting to $1.9 million against $200,319 in purchases, suggesting a net seller position among insiders. Valuation metrics show DECK trading at a P/E ratio of 11.88, which is below the sector average of 20.8, and a price-to-sales ratio of 2.07, slightly above the sector average of 1.9. The company's profit margin of 18.36% and return on equity of 42.56% are strong, outperforming sector averages. Despite these fundamental strengths, the current technical setup and insider selling warrant a cautious approach.
DECK at a glance
Deckers Outdoor Corporation (DECK): Hold, 55/100 on CleaRank's AI score.
TrendDown: the price is below both its 50- and 200-day moving averages ($85.02 and $100.51).
InsidersInsiders sold $1.9M and bought $200K over the last 18 months.
ValuationP/E of 11.9 against 20.8 for the Consumer Cyclical sector: a discount to peers (-43%).
As of October 14, 2026, Deckers Outdoor Corporation (DECK) trades at $82.85. Wall Street's consensus target is $118.50 across 27 analysts. The 14-day RSI (daily closes) is 52, in neutral territory, and the price is below its 50-day simple moving average of $85.02.
Figures as of October 14, 2026.
Only on CleaRank
Figures we compute ourselves from DECK's own price, earnings and insider-filing history. Tap one to see it in context.
Trading at a notable discount to sector peers (-43%), which may indicate undervaluation or specific company headwinds.
DECK Financial Performance
Revenue vs. Earnings
Annual
Quarterly
Earnings Reality Check
In the last 2 quarters, DECK beat the analyst estimate 2 times; the stock fell in the first session after 1 of those beats.
DECK earnings surprises and the stock's reaction
Report
EPS estimate
EPS actual
Surprise
First session
5 sessions
Jul 23, 2026
$0.87
$0.94
+8.05%
-0.20%
+3.60%
May 21, 2026
$0.83
$0.96
+15.66%
+3.95%
+10.94%
The first session is the first full trading day on the news: the report day itself for a report before the open, the next day for one after the close. Surprise is actual EPS against the consensus estimate.
As of October 14, 2026, DECK has beaten the analyst EPS estimate in 2 of its last 2 reported quarters and fell in the first trading session after 1 of those beats; its latest report, on July 23, 2026, came in 8.05% above the estimate and the stock moved -0.20% in the first session.
DECK Analysis
Company's Health3/5
12-Month Analyst Target+43.03% above price
Median of 27 analysts (12-month)
$118.50
AI Analyst Consensus ScoreHold
Deckers Outdoor Corporation's (DECK) stock is currently trading below its 50-day SMA ($85.02) and 200-day SMA ($100.51), indicating a bearish trend over the medium to long term. The 14-day RSI is at 51.98, signaling neutral momentum, while the MACD is negative at -0.33, suggesting downward pressure. The current price of $82.85 is below its 50-day and 200-day moving averages ($85.02 and $100.51). Volume on the latest trading day was 5.72 million, significantly above the average of 3.14 million, indicating increased investor interest. The chart structure suggests a potential for further downside if key support levels are breached, especially given the current positioning relative to moving averages.
Key Catalysts
BullishPositive Earnings Surprises
Deckers Outdoor Corporation (DECK) has consistently beaten EPS estimates in recent quarters, including an 8.05% surprise in July 2026 and a 15.66% surprise in May 2026, indicating strong operational execution.
Source: Company Earnings Reports
BullishStrong Brand Portfolio Performance
Brands like Hoka and UGG continue to show resilience and growth, contributing to the company's strong profit margins and return on equity, which significantly outperform sector averages.
Source: Company Fundamentals
BearishModerate Insider Selling Signal
Insiders have been net sellers of DECK stock, with total sales significantly outweighing purchases, suggesting a lack of strong conviction from management and potentially signaling caution.
Source: Insider Transaction Data
BearishBearish Technical Trend
The stock is trading below its 50-day and 200-day moving averages ($85.02 and $100.51), indicating a bearish short-to-medium term trend that could persist if key support levels are not established.
Source: Technical Analysis Data
Market Outlook
Deckers Outdoor Corporation (DECK) is expected to see continued revenue growth, with estimates projecting approximately 7.00% growth for the current year and 7.00% for the next year, reaching $5.9 billion and $6.3 billion respectively. The company's strong profitability and brand portfolio, including Hoka and UGG, provide a solid foundation for future performance. The median analyst price target of $118.5 suggests a potential upside of 43% from the current price, indicating that Wall Street views the stock favorably despite current technical headwinds. The outlook hinges on DECK's ability to maintain its strong brand momentum and execute on growth strategies amidst a competitive footwear market. Upside catalysts could include stronger-than-expected holiday season sales or successful new product launches. Conversely, a significant slowdown in consumer spending, increased competition, or a shift in fashion trends could pose downside risks, potentially pushing the stock towards its lower support levels.
Key Statistics
Market Cap
11.28B
P/E Ratio
11.88
EPS (TTM)
7.07
Dividend Yield
0.00%
52 Week High
122.29
52 Week Low
77.20
As of October 14, 2026, DECK trades at $82.85, with a market value of $11.28B and a P/E ratio of 11.88.
Deckers Outdoor Corporation (DECK) presents a mixed fundamental picture, trading at a P/E ratio of 11.88, which is notably lower than the sector average of 20.8, suggesting potential undervaluation on this metric. Its price-to-sales ratio stands at 2.07, slightly above the sector average of 1.9. The company boasts strong profitability with a net profit margin of 18.36% and an impressive return on equity of 42.56%, both significantly outperforming their respective sector averages. Despite these strong profitability figures, the company's revenue growth of 5.7% is slightly below the sector average of 7.2%. The debt-to-equity ratio of 0.21 is well within healthy limits and aligns with the sector average. While the company demonstrates strong operational efficiency and profitability, its growth rate is a point of consideration against its valuation.
Earnings & Growth Analysis
Deckers Outdoor Corporation (DECK) has demonstrated a pattern of beating analyst expectations in its recent earnings reports. In July 2026, the company reported EPS of $0.94, an 8.05% surprise over the estimated $0.87, though the stock saw a minor decline of 0.2%. Prior to that, in May 2026, DECK reported EPS of $0.96, a 15.66% surprise against an estimate of $0.83, accompanied by a positive stock price increase of 3.95%. These results indicate a consistent ability to outperform earnings forecasts.
Key Risks
Deckers Outdoor Corporation (DECK) faces moderate selling pressure from insiders, with total sales exceeding purchases by a significant margin, signaling a potential lack of strong conviction from management. The stock is also trading below its key 50-day and 200-day moving averages, indicating a bearish technical trend that could persist. Also, while revenue growth is positive, it trails the sector average, suggesting potential competitive pressures or market saturation.
Technical Indicators i
RSI (14-day)
51.98
MACD (12, 26)
-0.332
SMA (50-day)
85.02
SMA (200-day)
100.51
Technical RatingBearish
RSI
Neutral
SMA Cross
Bearish
Price vs SMA
Bearish
MACD
Bearish
Moving averages show a lagging Death Cross (50-day: $85.02, 200-day: $100.51), price is trading below the 50-day SMA.
As of October 14, 2026, with DECK at $82.85, its 14-day RSI is 52.0 (neutral territory), its 50-day simple moving average is $85.02 and its 200-day is $100.51.
Calculated by CleaRank on daily closes as of October 14, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26).
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY)+0.43
Moderate correlation
Nasdaq 100 (QQQ)+0.35
Weak correlation
Bitcoin (BTC)+0.13
Weak correlation
Gold (XAU)-0.03
Weak correlation
As of October 14, 2026, DECK's 1-year correlation of daily returns is +0.43 with S&P 500 (SPY), +0.35 with Nasdaq 100 (QQQ), +0.13 with Bitcoin (BTC) and -0.03 with gold (XAU).
Check Custom Correlation
How does any other asset move with DECK? One year of daily closes, Pearson correlation.
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DECK Wall Street View
12-month price targets
Low $70.00Median $118.50 (+43.0%)High $184.00
Ratings
Buy 13Hold 11Sell 33 months ago: 13 of 26 buy
Recent rating actions
Recent analyst rating actions on DECK
Date
Firm
Action
Rating
Sep 9, 2026
BMO Capital
Initiates
Underperform
Jul 25, 2026
Telsey Advisory Group
Maintains
Market Perform
Jul 24, 2026
Telsey Advisory Group
Maintains
Market Perform
Jul 24, 2026
Truist Securities
Maintains
Buy
Jul 24, 2026
Stifel
Maintains
Buy
Jul 24, 2026
Barclays
Maintains
Overweight
As of October 14, 2026, 27 Wall Street analysts cover DECK: 13 rate it a buy or strong buy, 11 a hold and 3 a sell or strong sell. Their 12-month price targets range from $70.00 to $184.00, with a median of $118.50, 43.0% above the price of $82.85.
Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.
DECK Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative2%Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Entry Strategies pick an entry style
Conservative
$82.02
Slight discount to current
Wait for small dip
Aggressive
$82.85
At current price
Enter now if confident
Risk Management
STOP LOSS
$77.95
MAX LOSS
-5.0%
Volatility-Adjusted Stop Loss
Calculated based on RSI (52.0) and current market volatility
These levels come from DECK's moving averages and recent volatility, not from a forecast. Educational levels, not financial advice; the full disclaimer is at the foot of the page.
Growth of $10,000
A $10,000 investment in DECK in October 2016 would be worth about $89,225 today, compared with about $36,506 for the same investment in the S&P 500 benchmark.
Compare with Another Ticker
DECK Drawdowns & Recovery
Worst fall, last 10 years
-63.9%
January 2025 to September 2026
Recovery
Not yet
still 61.8% below the January 2025 peak
From the 10-year high
-62.9%
highest close, January 2025
1-year holds that gained
72%
of every 1-year window
As of October 14, 2026, DECK's worst peak-to-trough fall over the last 10 years was -63.9% (January 2025 to September 2026); it is still 61.8% below that peak, and 72% of 1-year holding periods ended with a gain.
From weekly closing values. A drawdown is the fall from the highest value reached so far to a later low.
Monte Carlo Projection (10yr)
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in DECK today could grow to about $28,011 by 2036 in the base case, with a 90th-percentile outcome near $158,154 and a 10th-percentile outcome around $4,961. Projections are statistical simulations, not guarantees.
DECK Stock Price Prediction: 2030
CleaRank's simulation projects a price near $125 for DECK by 2030 in the base case, from $82.85 today (1.5x over 4 years). The 10th-percentile path ends near $41.86. These are outcomes of a Monte Carlo simulation run on DECK's historical return distribution, not price targets, and they assume no dividends are reinvested.
DECK simulated price paths by year
Year
10th percentile
Base case
90th percentile
2027
$53.13
$91.84
$159
2028
$46.94
$102
$221
2029
$43.73
$113
$291
2030
$41.86
$125
$374
2031
$40.77
$139
$472
Method: a lognormal simulation of DECK's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles.
As of October 14, 2026, DECK insiders reported 7 open-market sales worth $1.9M and 1 open-market purchase worth $200K over the last 18 months; grants and option exercises are not counted.
Recent insider transactions in DECK
Date
Insider
Type
Shares
Value
Sep 1, 2026
BURWICK DAVID A
Director
Grant
535
-
Sep 1, 2026
CHAN NELSON C
Director
Grant
535
-
Sep 1, 2026
DAVIS CINDY L
Director
Grant
535
-
Sep 1, 2026
FIGUEREO JUAN R
Director
Grant
535
-
Sep 1, 2026
GRISMER PATRICK J
Director
Grant
535
-
Sep 1, 2026
IBRAHIM MAHA SALEH
Director
Grant
816
-
Sep 1, 2026
LUIS VICTOR
Director
Grant
914
-
Sep 1, 2026
SHANAHAN LAURI M.
Director
Grant
535
-
Sep 1, 2026
STEWART BONITA C
Director
Grant
535
-
Aug 17, 2026
ELLERKER MARCO
Officer
Grant
21.7K
-
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Frequently Asked Questions
How does Deckers Outdoor Corporation (DECK) compare to its sector averages?
Deckers Outdoor Corporation (DECK) has a lower P/E ratio (11.88 vs 20.8) and a slightly higher P/S ratio (2.07 vs 1.9) compared to sector averages. Its return on equity (42.56%) and profit margin (18.36%) significantly outperform the sector, while its revenue growth (5.7%) lags behind the sector average (7.2%).
What is the consensus rating for Deckers Outdoor Corporation (DECK)?
The consensus rating for Deckers Outdoor Corporation (DECK) is currently Hold, with 27 analysts covering the stock.
Are Deckers Outdoor Corporation (DECK) insiders buying or selling stock?
Insiders at Deckers Outdoor Corporation (DECK) are net sellers of the stock. In the recent period, total insider sales amounted to $1.9 million, while total purchases were $200,319, resulting in a moderate sell signal.
Is DECK in an uptrend?
No. Deckers Outdoor Corporation (DECK) trades at $82.85, below both its 50- and 200-day moving averages ($85.02 and $100.51). Its 14-day RSI on daily closes is 52.0, in neutral territory.
What is the analyst price target for DECK?
As of October 14, 2026, the 27 Wall Street analysts covering DECK have 12-month targets from $70.00 to $184.00, with a median of $118.50, 43.0% above the current price of $82.85. 13 rate it a buy or strong buy, 11 a hold and 3 a sell or strong sell. Three months ago 13 of 26 rated it a buy.
What is DECK's biggest drop in the last 10 years?
Deckers Outdoor Corporation (DECK)'s worst peak-to-trough fall over the last 10 years was -63.9%, from January 2025 to September 2026. It has not regained that peak yet and is still 61.8% below it. Over the same period, 72% of 1-year holding periods ended with a gain.
What are DECK's best and worst months?
Over the last 10 years, May has been DECK's strongest month on average (+7.84%, rising in 5 of 10 years) and March its weakest (-5.24%, rising in 4 of 10 years). Seasonal averages describe the past and do not predict a given year.
How closely does DECK move with the stock market?
Over the past year DECK's daily returns were moderately correlated with the S&P 500 (SPY) (+0.43). Nasdaq 100 (QQQ): +0.35; Bitcoin (BTC): +0.13; Gold (XAU): -0.03. A figure near +1 means the two usually move together; near 0 means little relationship.
What would $10,000 invested in DECK be worth today?
$10,000 put into DECK in October 2016 would be worth about $89,225 today, against about $36,506 for the same amount in the S&P 500.
What does CleaRank's simulation show for DECK in 2030?
CleaRank's Monte Carlo simulation, built from DECK's own historical volatility, puts the 2030 base case near $125.09, with 10th and 90th percentile outcomes of $41.86 and $373.83. It is a range of simulated outcomes, not a price target.
