As of July 29, 2026, Deckers Outdoor Corporation (DECK) trades at $103.92. CleaRank Financial AI rates it Hold with a fair value of $115.00, 10.7% above the current price. RSI at 53 is in neutral territory, and the price is below its 50-day average of $105.62.
Deckers Outdoor Corporation (DECK)
$103.92 6.190 (6.33%)
At close: Jul 28, 4:00 PM EDT
AI Analyst Consensus
55 / 100
Deckers Outdoor Corporation (DECK) is currently trading at $103.92, a price point that positions it below its 50-day moving average of $105.62 but above its 200-day moving average of $102.14. The company operates within the Consumer Cyclical sector, specifically in Footwear & Accessories, and has demonstrated revenue growth of 5.7%. While the P/E ratio of 13.90 suggests a reasonable valuation compared to sector averages, the neutral RSI status (52.81) and negative MACD (-1.56) indicate a lack of strong momentum. Insider activity shows a net seller position, with $202.1M in total sales versus $200K in total purchases, contributing to a moderate insider selling verdict, which warrants investor caution.
Price Analysis
Market Metrics
Open
$99.13
Day Range
$99.13 to $104.24
Prev Close
$97.73
Volume
3.00M
52-Week Range
$78.91 to $126.50
Market Cap
$14.15B
Peer Benchmarking
Valuation vs Sector (Consumer Cyclical)
Performance vs XLY
Sector Position Analysis
The stock's valuation metrics position it within the sector's competitive landscape, reflecting its market standing and growth trajectory relative to industry peers.
DECK Analysis
Company's Health 4/5
AI Analyst Target +3.00% Upside
Target Price
$107.04
AI Technical Analysis
The technical picture for Deckers Outdoor Corporation is mixed. The stock is trading below its 50-day SMA ($105.62), a potential short-term resistance level, but remains above its 200-day SMA ($102.14), indicating a longer-term uptrend is still intact. The 20-day EMA ($103.12) is also acting as immediate support. Momentum indicators are neutral to slightly bearish, with the RSI at 52.81 and the MACD showing a negative value of -1.56, suggesting a lack of strong directional conviction. The stochastic oscillator at 63.86 indicates it is neither overbought nor oversold. Key support lies around the $102.14 mark (200-day SMA), while resistance is near the $105.62 level (50-day SMA).
ProTips
- Monitor insider transactions closely; a shift towards net buying could signal renewed management confidence.
- Watch for a decisive move above the 50-day SMA ($105.62) as a potential entry trigger for bullish positions.
- Given the neutral momentum, consider a strategy that is not overly exposed to short-term volatility, perhaps waiting for clearer trends before committing significant capital.
Key Catalysts
Bearish Continued Insider Selling Pressure
The ongoing net selling by insiders, with $5.4M in sales versus $200.3K in purchases, presents a moderate insider selling and could weigh on investor sentiment and stock price.
Source: Insider Transactions Neutral Trading Below 50-Day Moving Average
The stock's current position below its 50-day SMA ($105.62) indicates short-term weakness and presents a technical hurdle that needs to be overcome for a bullish continuation.
Source: Technical Analysis Bullish Support at 200-Day Moving Average
The stock remains above its 200-day SMA ($102.14), providing a long-term support level that has historically indicated a stable underlying trend.
Source: Technical Analysis Bullish Attractive P/E Ratio
A P/E ratio of 13.90 is significantly lower than the sector average of 22.5, suggesting that the stock may be undervalued based on its earnings power.
Source: Fundamental Analysis Market Outlook
The outlook for Deckers Outdoor Corporation is neutral to cautiously optimistic, contingent on a technical breakout and sustained fundamental performance. The current valuation appears reasonable, and the company has demonstrated consistent revenue growth. A move above the 50-day SMA ($105.62) would be a positive signal, potentially leading towards our fair value estimate of $115.00. Upside catalysts could include stronger-than-expected earnings reports or successful new product launches that drive consumer demand and improve momentum indicators. Conversely, continued insider selling or a failure to break through key technical resistance levels could lead to a retest of the 200-day SMA ($102.14) or lower.
Key Statistics
| Market Cap | 14.15B |
| P/E Ratio | 13.90 |
| EPS (TTM) | 7.03 |
| Dividend Yield | 0.00% |
| 52 Week High | 126.50 |
| 52 Week Low | 78.91 |
Deckers Outdoor Corporation's P/E ratio of 13.90 appears attractive relative to its sector average of 22.5, suggesting potential undervaluation from a traditional earnings multiple perspective. The company's reported revenue growth of 5.7% is solid, though slightly below the sector average of 8.5%. With an EPS of $7.03 and a market capitalization of $14.15 billion, the valuation metrics are generally supportive. However, the lack of dividend yield means that returns are entirely dependent on capital appreciation. Further analysis of profit margins and balance sheet health would be beneficial to fully assess fundamental strength against its current valuation.
Earnings & Growth Analysis
Deckers Outdoor Corporation reported an EPS of $7.03. While specific earnings beat/miss data and forward guidance are not provided in this dataset, the reported EPS and revenue growth of 5.7% suggest a stable operational performance. The company's ability to maintain revenue growth in its industry is a positive indicator, but without more granular earnings data, it is difficult to assess the trajectory of profitability and future earnings potential.
Key Risks
The primary risks for Deckers Outdoor Corporation include insider selling activity, indicated by a moderate insider selling and significant net sales, which could signal a lack of confidence from management. Technically, the stock trading below its 50-day moving average presents a near-term resistance challenge. Additionally, competitive pressures within the footwear and accessories market could impact future growth and margins.
Technical Indicators
| RSI (14) | 52.81 |
| MACD | -1.56 |
| SMA 50 | 105.62 |
| SMA 200 | 102.14 |
Technical Rating Neutral
RSI
Neutral
SMA Cross
Bullish
Price vs SMA
Bearish
MACD
Bearish
Golden Cross in effect with the 50-day SMA ($105.62) above the 200-day SMA ($102.14), price is trading below the 50-day SMA.
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY) +0.43
Moderate correlation
Nasdaq 100 (QQQ) +0.37
Weak correlation
Bitcoin (BTC) +0.15
Weak correlation
Gold (XAU) -0.04
Weak correlation
Check Custom Correlation
Actionable Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative 2% Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Entry Strategies (click to switch)
CONSERVATIVE
$102.88
Slight discount to current
Wait for small dip
AGGRESSIVE
$103.92
At current price
Enter now if confident
Risk Management
STOP LOSS
$94.93
MAX LOSS
-7.7%
Volatility-Adjusted Stop Loss
Calculated based on RSI (52.8) and current market volatility
Profit Targets (Based on Conservative Entry)
TARGET 1
$105.97
+3% (Conservative)
+2.0% (Aggressive)
TARGET 2
$108.02
+5% (Conservative)
+4.0% (Aggressive)
TARGET 3
$111.11
+8% (Conservative)
+6.9% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
Calculate Your Trade
ℹ️ Disclaimer
This AI-generated trade plan for DECK is for educational and informational purposes only and does not constitute financial advice. The analysis is based on historical data patterns and technical indicators which may not predict future results. Stock trading involves risk of loss. Verify all data independently and consult a qualified financial advisor. Generated on July 29, 2026. Growth of $10,000
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Monte Carlo Projection (10yr)
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Insider Trading Analysis
Source: SEC Form 4▲
Bought $200.3K
1 Transactions
▼
Sold $5.4M
9 Transactions
●
Insiders 18
Active Traders
$
Avg Transaction $559.6K
Moderate size
| Date | Insider | Type | Shares | Value |
|---|