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As of September 22, 2026, Hasbro, Inc. (HAS) trades at $87.72. CleaRank Financial AI rates it Sell with a fair value of $87.72, in line with the current price. Wall Street's consensus target is $110.50 across 15 analysts. RSI at 24 is in oversold territory, and the price is below its 50-day average of $91.11.
Hasbro, Inc. (HAS)
Hasbro, Inc. NASDAQ
$87.72
0.1500 (0.17%)
At close: Sep 21, 4:00 PM EDT
AI Analyst Consensus
21 / 100
Hasbro, Inc. (HAS) is currently trading at $87.72, significantly below its 50-day SMA of $91.11 and 200-day SMA of $90.08. The stock's RSI is significantly oversold at 24.32, indicating potential for a short-term bounce but overshadowed by heavy insider selling totaling $53.3 million against zero purchases. This strong net selling activity, coupled with a negative MACD, points to significant bearish sentiment from management. Despite the technical weakness and insider selling, Wall Street maintains a 'Buy' consensus with a median price target of $110.5, suggesting a 26% upside from current levels. Analysts also project revenue growth of 8.00% for the current year and 7.00% for the next, with EPS estimates for the current year at $6.16. However, the company's own reported profit margin of 15.97% and return on equity of 159.56% are strong, but the current price action and insider activity warrant caution.
HAS Price Analysis
Market Metrics
Open
$87.26
Day Range
$86.35 to $88.39
Prev Close
$87.57
Volume
1.46M
52-Week Range
$69.50 to $106.98
Market Cap
$12.37B
Peer Benchmarking
Valuation vs Sector (Consumer Cyclical)
Performance vs XLY
Sector Position Analysis
Trading at a notable discount to sector peers (-25%), which may indicate undervaluation or specific company headwinds.
HAS Financial Performance
Revenue vs. Earnings
Annual
Quarterly
Earnings Reality Check
Analysis: In the last 3 quarters, HAS beat estimates 2 times. However, the stock fell 1 times the next day. This suggests positive news is often "priced in" or investors are selling the news.
HAS Analysis
Company's Health
2/5
AI Technical Analysis
Hasbro, Inc. (HAS) exhibits bearish momentum with an oversold RSI of 24.32, suggesting a potential for a near-term reversal, though current price action remains weak. The stock is trading below both its 50-day SMA ($91.11) and 200-day SMA ($90.08), with the 50-day SMA acting as resistance. Volume has been below average recently, which could limit the impact of any potential bounce. The MACD is negative at -1.08, reinforcing the bearish trend. Key support levels are not clearly defined given the current downward trajectory, and the stock appears to be in a downtrend, with the oversold RSI being the primary signal for potential stabilization.
ProTips
- Monitor insider transaction trends closely; the current heavy selling pressure is a significant bearish signal that could precede further price declines.
- Given the oversold RSI and trading below key moving averages, consider waiting for signs of stabilization or a confirmed bullish reversal before initiating new long positions.
- Hasbro's debt-to-equity ratio of 5.31 is substantially higher than the sector average, indicating elevated financial leverage which could amplify risks during economic downturns.
Key Catalysts
Bearish
Heavy Insider Selling Exceeds $53 Million
Insiders have sold over $53.3 million worth of Hasbro stock with no reported purchases, signaling a strong lack of confidence in the company's near-term prospects.
Source: Insider TransactionsBearish
Stock Trading Below Key Moving Averages
HAS is trading below its 50-day SMA ($91.11) and 200-day SMA ($90.08), indicating a bearish technical trend and potential for further price declines.
Source: Technical AnalysisBullish
Oversold RSI Suggests Potential for Bounce
The current RSI of 24.32 is in oversold territory, which historically can precede a short-term price rebound.
Source: Technical AnalysisBullish
Wall Street Median Price Target Suggests Upside
The median analyst price target for HAS is $110.5, indicating a potential 26% upside from the current price of $87.72.
Source: Wall Street AnalystsMarket Outlook
The outlook for Hasbro, Inc. (HAS) is cautiously bearish in the near term, primarily due to significant insider selling and prevailing technical weakness. Despite a median analyst price target of $110.5, suggesting potential upside, the current price of $87.72 is below key moving averages and shows oversold conditions. The heavy net selling by insiders is a strong signal that warrants attention, potentially indicating management's lack of conviction in near-term stock performance. However, if the stock can stabilize around its current oversold levels and insider selling subsides, a technical bounce is possible, potentially testing higher resistance levels. The company's strong profit margins and high return on equity provide a fundamental floor. Future performance will likely depend on the company's ability to execute on its revenue growth targets and manage its debt load, alongside any shifts in insider sentiment and broader market conditions for consumer cyclical stocks.
Key Statistics
| Market Cap | 12.37B |
|---|---|
| P/E Ratio | 15.58 |
| EPS (TTM) | 5.62 |
| Dividend Yield | 3.19% |
| 52 Week High | 106.98 |
| 52 Week Low | 69.50 |
Hasbro, Inc. (HAS) trades at a Price-to-Earnings ratio of 15.58, which is below the sector average P/E of 20.8, suggesting a potentially attractive valuation. Its Price-to-Sales ratio of 2.48 is also higher than the sector average of 1.9. The company boasts a strong profit margin of 15.97% and an exceptionally high return on equity of 159.56%, significantly outpacing the sector average ROE of 12.4%. Despite these strong fundamental metrics, the current stock price action and heavy insider selling raise concerns about future performance or market perception. The company's debt-to-equity ratio of 5.31 is notably higher than the sector average, indicating a more leveraged balance sheet. While the company demonstrates profitability, the market appears to be discounting the stock heavily, possibly due to factors not immediately apparent in the core financial statements.
Earnings & Growth Analysis
Hasbro, Inc. (HAS) missed analyst estimates for the quarter ending June 2026, reporting EPS of $2.81 against an estimate of $3.14, a surprise of -10.51%, with the stock reacting positively with a 1.96% gain. This follows a beat in the prior quarter (March 2026) where EPS was $1.47 versus an estimate of $1.13, a 30.09% surprise, and a slight beat in the quarter before that. The mixed earnings performance suggests some volatility in earnings execution.
Key Risks
The most significant risk for Hasbro, Inc. (HAS) is the heavy insider selling, with over $53.3 million in sales and no reported purchases, signaling a lack of confidence from management. The stock is also trading below key moving averages (50-day and 200-day SMAs) and exhibits bearish momentum, indicating potential for further downside. Additionally, the company's debt-to-equity ratio of 5.31 is considerably higher than the sector average, presenting a financial risk.
Technical Indicators
| RSI (14) | 24.32 |
|---|---|
| MACD | -1.08 |
| SMA 50 | 91.11 |
| SMA 200 | 90.08 |
RSI
Oversold
SMA Cross
Bullish
Price vs SMA
Bearish
MACD
Bearish
Golden Cross in effect with the 50-day SMA ($91.11) above the 200-day SMA ($90.08), price is trading below the 50-day SMA, RSI at 24.3 suggests oversold conditions; potential bounce setup.
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY)
+0.46
Moderate correlation
Nasdaq 100 (QQQ)
+0.36
Weak correlation
Bitcoin (BTC)
+0.07
Weak correlation
Gold (XAU)
+0.01
Weak correlation
Check Custom Correlation
How does any other asset move with HAS? One year of daily closes, Pearson correlation.
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HAS Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative
2%
Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Short entry pick an entry style
Conservative
$89.47
2% above current price
Lower risk, wait for rally
Aggressive
$87.72
Short at current price
Higher risk, chasing the move
Risk Management
STOP LOSS
$92.96
MAX LOSS
-3.9%
Volatility-Adjusted Stop Loss
Calculated based on RSI (24.3) and current market volatility
Profit Targets (Based on Conservative Entry)
TARGET 1
$85.00
-5% (Conservative)
-3.1% (Aggressive)
TARGET 2
$80.53
-10% (Conservative)
-8.2% (Aggressive)
TARGET 3
$76.05
-15% (Conservative)
-13.3% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
Calculate Your Trade
Disclaimer
This AI-generated trade plan for HAS is for educational and informational purposes only and does not constitute financial advice. The analysis is based on historical data patterns and technical indicators which may not predict future results. Stock trading involves risk of loss. Verify all data independently and consult a qualified financial advisor. Generated on September 22, 2026.Growth of $10,000
A $10,000 investment in HAS in September 2016 would be worth about $11,048 today, compared with about $35,616 for the same investment in the S&P 500 benchmark.
Compare with Another Ticker
Monte Carlo Projection (10yr)
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in HAS today could grow to about $14,461 by 2036 in the base case, with a bull case near $57,535 and a bear case around $3,635. Projections are statistical simulations, not guarantees.
HAS Stock Price Prediction: 2030
CleaRank's simulation projects a price near $102 for HAS by 2030 in the base case, from $87.72 today (1.2x over 4 years). The downside path ends near $42.45. These are outcomes of a Monte Carlo simulation run on HAS's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | Downside (10th pct) | Base case | Upside (90th pct) |
|---|---|---|---|
| 2027 | $58.81 | $91.02 | $141 |
| 2028 | $50.92 | $94.44 | $175 |
| 2029 | $45.99 | $97.98 | $209 |
| 2030 | $42.45 | $102 | $243 |
| 2031 | $39.73 | $105 | $280 |
| 2032 | $37.56 | $109 | $319 |
| 2033 | $35.77 | $114 | $361 |
| 2034 | $34.26 | $118 | $405 |
| 2035 | $32.99 | $122 | $453 |
| 2036 | $31.88 | $127 | $505 |
Method: 10,000 simulated price paths using HAS's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice.
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HAS Insider Trading Analysis
Bought
None
No open-market buys
Sold
$53.3M
20 Transactions
Insiders
19
Active Traders
Avg Transaction
$2.7M
Large trades
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Nov 16, 2018 | HASSENFELD ALAN GEOFFREY
Director and Beneficial Owner of more than 10% of a Class of Security
|
Sell | 400.0K | $39.0M |
| May 2, 2019 | GOLDNER BRIAN D
Chief Executive Officer
|
Sell | 317.3K | $32.5M |
| Nov 27, 2018 | HASSENFELD ALAN GEOFFREY
Director and Beneficial Owner of more than 10% of a Class of Security
|
Sell | 302.2K | $29.5M |
| May 17, 2021 | HASSENFELD ALAN GEOFFREY
Director
|
Sell | 300.0K | $28.7M |
| Jul 28, 2021 | GOLDNER BRIAN D
Chief Executive Officer
|
Sell | 210.4K | $21.3M |
| Feb 26, 2026 | COCKS CHRISTIAN P
Chief Executive Officer
|
Sell | 196.4K | $19.7M |
| Feb 12, 2026 | COCKS CHRISTIAN P
Chief Executive Officer
|
Sell | 181.6K | $18.9M |
| May 27, 2021 | HASSENFELD ALAN GEOFFREY
Retired
|
Sell | 156.5K | $14.9M |
| May 18, 2021 | HASSENFELD ALAN GEOFFREY
Director
|
Sell | 150.0K | $14.4M |
| May 18, 2021 | HASSENFELD ALAN GEOFFREY
Director
|
Sell | 150.0K | $13.6M |
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Frequently Asked Questions
Is Hasbro stock a buy right now?
Hasbro (HAS) is currently trading at $87.72, with an oversold RSI at 24.3 and trading below its 50-day and 200-day moving averages ($91.11 and $90.08). While Wall Street has a 'Buy' consensus with a median target of $110.5, heavy insider selling and bearish technicals suggest caution. Investors should monitor insider activity and technical levels for potential entry points.
What is Hasbro's stock price forecast for 2030?
Based on Monte Carlo simulations, Hasbro's (HAS) stock price forecast for 2030 includes a base case of $101.67, a downside projection of $42.45, and an upside projection of $243.49. These figures represent statistical outcomes and are not definitive price targets.
What is Hasbro's dividend yield?
Hasbro (HAS) currently offers a dividend yield of approximately 3.19%, with a dividend rate of $2.80 per share. This yield is a key consideration for income-focused investors.
How does Hasbro's valuation compare to its sector?
Hasbro (HAS) trades at a P/E ratio of 15.58, which is below the sector average of 20.8, suggesting it may be undervalued on this metric. However, its Price-to-Sales ratio of 2.48 is higher than the sector average of 1.9.
What are the biggest risks facing Hasbro?
The primary risks for Hasbro (HAS) include significant insider selling totaling over $53.3 million, bearish technical indicators, and a high debt-to-equity ratio of 5.31 compared to the sector average. These factors suggest potential headwinds for the stock.
What is Hasbro's recent earnings performance?
Hasbro (HAS) recently missed earnings estimates for the quarter ending June 2026, but had previously beaten estimates in the two preceding quarters. This mixed performance indicates some inconsistency in earnings delivery.
What is the outlook for Hasbro's revenue growth?
Analysts project Hasbro's (HAS) revenue to grow by 8.00% for the current year and 7.00% for the next year. Current quarter revenue growth is estimated at +6.00% year-over-year.