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As of September 27, 2026, ServiceNow Inc. (NOW) trades at $135.62. CleaRank Financial AI rates it Buy with a fair value of $140.50, 3.6% above the current price. Wall Street's consensus target is $140.50 across 49 analysts. RSI at 43 is in neutral territory, and the price is above its 50-day average of $125.79.
ServiceNow Inc. (NOW)
ServiceNow Inc. NYSE
$135.62
-2.160 (-1.57%)
At close: Sep 25, 4:00 PM EDT
AI Analyst Consensus
77 / 100
ServiceNow Inc. (NOW) is trading at $135.62, above its 50-day and 200-day moving averages ($125.79 and $116.63), indicating a generally positive technical trend. The company operates in the Software - Application industry within the Technology sector, a space characterized by a median P/E of 34 and revenue growth of 24.1%. ServiceNow's own P/E of 84.76 and Price-to-Sales of 9.52 suggest a premium valuation relative to its sector peers, which is further supported by its strong revenue growth of 24% and a strong consensus rating from Wall Street analysts. The median analyst price target of $140.50 implies a modest upside of 3.6% from the current price. Despite a moderate sell signal from insider transactions, where total sales ($34.8M) significantly outweigh purchases ($3M), the overall analyst sentiment remains predominantly positive with 45 out of 49 analysts rating the stock as Buy or Strong Buy. The company's forward-looking revenue growth estimates are strong, with the next year projected at 19.00% and the next five years at a compound annual growth rate of 23.7%. This growth trajectory, coupled with a healthy profit margin of 11.34%, underpins the optimistic outlook, though the premium valuation warrants close monitoring.
NOW Price Analysis
Market Metrics
Open
$137.25
Day Range
$135.60 to $139.83
Prev Close
$137.78
Volume
7.98M
52-Week Range
$81.24 to $194.73
Market Cap
$140.21B
Peer Benchmarking
Valuation vs Sector (Technology)
Performance vs XLK
Sector Position Analysis
Trading at a significant premium to sector peers (+149%), suggesting market expectations for superior growth or market position.
NOW Financial Performance
Revenue vs. Earnings
Annual
Quarterly
Earnings Reality Check
Analysis: In the last 4 quarters, NOW beat estimates 3 times. However, the stock fell 3 times the next day. This suggests positive news is often "priced in" or investors are selling the news.
NOW Analysis
Company's Health
4/5
12-Month Analyst Target
+3.60% Upside
Median of 49 analysts (12-month)
$140.50
AI Technical Analysis
ServiceNow Inc. (NOW) is currently trading above its 50-day and 200-day moving averages ($125.79 and $116.63), suggesting an upward trend. The Relative Strength Index (RSI) is at 42.97, indicating neutral momentum, while the MACD at 2.89 suggests a potential shift in momentum. The stock is trading below its 20-day EMA ($136.06), which could represent near-term resistance. Key support levels are indicated by the 50-day and 200-day SMAs, while the 20-day EMA may act as immediate resistance. Volume has been below average recently, with the latest volume at 7.98 million compared to an average of 12.36 million, suggesting a lack of strong conviction behind recent price action. The stochastic indicator at 30.44 also points towards a neutral to slightly oversold condition, which could precede a bounce if buying pressure increases.
ProTips
- Monitor ServiceNow Inc.'s ability to sustain its premium valuation against sector averages, particularly if revenue growth moderates.
- Given the moderate insider selling signal, consider the rationale behind these transactions and their potential impact on future price action.
- The stock is trading below its 20-day EMA, suggesting potential near-term resistance; watch for a decisive break above this level for renewed upward momentum.
Key Catalysts
Bullish
Strong Analyst Sentiment and Positive Growth Estimates
45 out of 49 analysts rate ServiceNow Inc. as Buy or Strong Buy, with strong revenue growth estimates for the current and next year supporting a positive outlook.
Source: Wall Street ConsensusBullish
Trading Above Key Moving Averages
ServiceNow Inc. is positioned above its 50-day and 200-day moving averages ($125.79 and $116.63), indicating a generally bullish technical trend and potential for continued upward price movement.
Source: Technical AnalysisBearish
Moderate Insider Selling Activity
Insiders have sold $34.8 million worth of stock versus purchased $3 million, signaling a moderate sell signal that warrants investor attention.
Source: Insider TransactionsBearish
Premium Valuation Relative to Sector
ServiceNow Inc.'s P/E and P/S ratios are significantly higher than sector medians, creating a risk of price correction if growth expectations are not met.
Source: Fundamental AnalysisMarket Outlook
ServiceNow Inc. (NOW) is expected to maintain its growth trajectory, with analysts projecting a 15.9% revenue increase for the current year and 23.1% for the next year. The median analyst target price of $140.50 suggests a modest upside from the current $135.62, reflecting cautious optimism despite the premium valuation. The company's strong position in the enterprise software market and consistent revenue growth are key drivers for this outlook. Potential upside catalysts include continued strong demand for its workflow automation solutions and successful expansion into new markets. Conversely, a significant slowdown in revenue growth, increased competition from players like Salesforce (CRM) and Microsoft (MSFT), or a broader market downturn could pressure the stock. The current neutral RSI and below-average volume warrant attention for any shifts in market sentiment.
Key Statistics
| Market Cap | 140.21B |
|---|---|
| P/E Ratio | 84.76 |
| EPS (TTM) | 1.60 |
| Dividend Yield | 0.94% |
| 52 Week High | 194.73 |
| 52 Week Low | 81.24 |
ServiceNow Inc. (NOW) presents a premium valuation with a P/E ratio of 84.76 and a Price-to-Sales ratio of 9.52, significantly higher than the sector medians of 34 and 7.50, respectively. However, its strong revenue growth of 24% and a projected next-year growth rate of 19.00% (with a 5-year CAGR of 23.7%) help justify this premium. The company's profit margin stands at a healthy 11.34%, with an operating margin of 4.06%, and a return on equity of 14.24%, which is slightly above the sector average of 13.40%. The debt-to-equity ratio of 0.68 is within reasonable bounds for the sector, which has a median of 0.68. While the current valuation appears stretched based on traditional metrics, the company's consistent revenue growth and strong analyst estimates for future earnings and revenue provide a basis for its premium. Investors are paying for expected future expansion, which is reflected in the forward-looking growth rates.
Earnings & Growth Analysis
ServiceNow Inc. (NOW) most recently reported earnings for the quarter ending June 2026, with an actual EPS of $0.90 against an estimate of $0.86, representing a 4.65% beat. This positive surprise was followed by a -3.69% price change. Prior quarters show a mixed performance, with a beat in December 2025 (EPS $1.00 vs $0.96 estimate) and a miss in March 2026 (EPS $0.97 vs $0.97 estimate, no surprise). The company has demonstrated consistent revenue growth, with current quarter revenue estimates showing a 20.00% year-over-year increase.
Key Risks
ServiceNow Inc. (NOW) faces risks associated with its premium valuation, as indicated by its P/E ratio of 84.76, which is substantially higher than the sector median. Moderate insider selling, with total sales of $34.8M versus purchases of $3M, suggests some caution among management, although this is not a strong sell signal. Additionally, the stock is trading below its 20-day EMA, which could signal short-term headwinds or a potential reversal if downward momentum continues.
Technical Indicators
| RSI (14) | 42.97 |
|---|---|
| MACD | 2.89 |
| SMA 50 | 125.79 |
| SMA 200 | 116.63 |
RSI
Neutral
SMA Cross
Bullish
Price vs SMA
Bullish
MACD
Bullish
Golden Cross in effect with the 50-day SMA ($125.79) above the 200-day SMA ($116.63), price action is firmly bullish above key moving averages.
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY)
+0.37
Weak correlation
Nasdaq 100 (QQQ)
+0.34
Weak correlation
Bitcoin (BTC)
+0.19
Weak correlation
Gold (XAU)
-0.01
Weak correlation
Check Custom Correlation
How does any other asset move with NOW? One year of daily closes, Pearson correlation.
Try
NOW Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative
2%
Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Long entry pick an entry style
Conservative
$132.91
2% below current price (Pullback entry)
Lower risk, wait for pullback
Aggressive
$135.62
Buy at current price
Higher risk, immediate entry
Risk Management
STOP LOSS
$125.58
MAX LOSS
-5.5%
Volatility-Adjusted Stop Loss
Calculated based on RSI (43.0) and current market volatility
Profit Targets (Based on Conservative Entry)
TARGET 1
$139.55
+5% (Conservative)
+2.9% (Aggressive)
TARGET 2
$146.20
+10% (Conservative)
+7.8% (Aggressive)
TARGET 3
$152.84
+15% (Conservative)
+12.7% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
Calculate Your Trade
High-Volatility Risk Disclaimer
NOW is classified as a high-volatility asset (Daily Vol: 3.68%). Aggressive price swings can lead to rapid capital loss. Liquidity risks may prevent exiting trades at desired prices. This AI-generated analysis is for educational purposes only and is not financial advice. Generated on September 27, 2026.Growth of $10,000
A $10,000 investment in NOW in September 2016 would be worth about $85,792 today, compared with about $35,782 for the same investment in the S&P 500 benchmark.
Compare with Another Ticker
Monte Carlo Projection (10yr)
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in NOW today could grow to about $37,543 by 2036 in the base case, with a bull case near $202,233 and a bear case around $6,970. Projections are statistical simulations, not guarantees.
NOW Stock Price Prediction: 2030
CleaRank's simulation projects a price near $230 for NOW by 2030 in the base case, from $136 today (1.7x over 4 years). The downside path ends near $79.36. These are outcomes of a Monte Carlo simulation run on NOW's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | Downside (10th pct) | Base case | Upside (90th pct) |
|---|---|---|---|
| 2027 | $90.89 | $155 | $264 |
| 2028 | $83.21 | $177 | $375 |
| 2029 | $80.19 | $202 | $507 |
| 2030 | $79.36 | $230 | $668 |
| 2031 | $79.89 | $263 | $864 |
| 2032 | $81.39 | $300 | $1,105 |
| 2033 | $83.68 | $342 | $1,401 |
| 2034 | $86.66 | $391 | $1,762 |
| 2035 | $90.28 | $446 | $2,204 |
| 2036 | $94.52 | $509 | $2,743 |
Method: 10,000 simulated price paths using NOW's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice.
People Also Watch
NOW Insider Trading Analysis
Bought
$3.0M
1 Transactions
Sold
$34.8M
65 Transactions
Insiders
21
Active Traders
Avg Transaction
$572.8K
Moderate size
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Feb 20, 2024 | MCDERMOTT WILLIAM R
Chief Executive Officer
|
Sell | 35.5K | $26.6M |
| Feb 1, 2023 | MCDERMOTT WILLIAM R
Chief Executive Officer
|
Sell | 53.9K | $24.7M |
| Nov 19, 2024 | MCDERMOTT WILLIAM R
Chief Executive Officer
|
Sell | 24.6K | $24.5M |
| Dec 2, 2020 | LUDDY FREDERIC B
Director
|
Sell | 38.6K | $20.3M |
| Jan 29, 2021 | MCDERMOTT WILLIAM R
Chief Executive Officer
|
Sell | 37.6K | $20.2M |
| Nov 2, 2020 | LUDDY FREDERIC B
Director
|
Sell | 36.9K | $18.0M |
| May 14, 2020 | MILLER JEFFREY A
Director
|
Sell | 50.0K | $17.7M |
| Oct 15, 2020 | LUDDY FREDERIC B
Director
|
Sell | 28.6K | $14.7M |
| Sep 16, 2020 | LUDDY FREDERIC B
Director
|
Sell | 28.3K | $13.1M |
| Aug 13, 2020 | LUDDY FREDERIC B
Director
|
Sell | 28.6K | $12.5M |
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Frequently Asked Questions
What is ServiceNow Inc.'s stock price prediction for 2030?
Based on Monte Carlo simulations, ServiceNow Inc.'s stock price is projected to be $230.22 in 2030 under a base case scenario. The downside projection is $79.36, while the upside projection reaches $667.83. These figures represent statistical outcomes and are not definitive price targets.
Is ServiceNow Inc. stock a buy right NOW?
ServiceNow Inc. is currently rated a Buy with a consensus score of 77 out of 100. The median analyst target price is $140.50, implying a 3.6% upside from the current price of $135.62.
What are the key technical indicators for ServiceNow Inc.?
ServiceNow Inc. is trading above its 50-day and 200-day moving averages ($125.79 and $116.63), indicating a positive trend. The RSI is neutral at 42.97, and the MACD is slightly positive at 2.89, suggesting neutral momentum.
How does ServiceNow Inc.'s valuation compare to its sector?
ServiceNow Inc. trades at a premium compared to its sector peers, with a P/E ratio of 84.76 and a Price-to-Sales ratio of 9.52, versus sector medians of 34 and 7.50, respectively. This premium is supported by its higher revenue growth and strong future estimates.
What is the recent earnings performance of ServiceNow Inc.?
In the quarter ending June 2026, ServiceNow Inc. reported an EPS beat of 4.65% ($0.90 actual vs $0.86 estimate), though the stock price reacted negatively. Prior quarters showed mixed results with a beat in December 2025 and a flat surprise in March 2026.
Are insiders buying or selling ServiceNow Inc. stock?
Insiders at ServiceNow Inc. are net sellers, with total sales of $34.8 million compared to total purchases of $3 million in recent filings. This indicates a moderate sell signal from insider activity.
What is the outlook for ServiceNow Inc.'s revenue growth?
ServiceNow Inc. is projected to achieve strong revenue growth, with current quarter estimates at +20.00% year-over-year, next quarter at +22.00%, and the current year at +22.00%. The next year is expected to see 19.00% growth, with a 5-year CAGR of 23.7%.