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Stock·NYSE·Technology

ServiceNow Inc. (NOW)

$102.76 +3.15 (+3.16%)
At close: Nov 11, 4:00 PM EST
Hold
41 / 100
CleaRank Financial AI scorei
Market cap
$106.66B
P/E
73.40
Dividend yield
No dividend
Street target
$155.00median of 49 analysts
52-week range
$81.24 $175.00
01

NOW stock today, November 11, 2026: price, news and analyst targets

As of November 11, 2026, ServiceNow Inc. (NOW) trades at $102.76. Wall Street's median 12-month price target is $155.00 across 49 analysts, 50.8% above the price. CleaRank rates it Hold with a score of 41/100.

ServiceNow shares rose 3.16% in the latest session to $102.76, but the stock is still down 40.30% over the past year and sits 41.28% below its 52-week high of $175.00. The main overhang is the October 28, 2026 quarterly report: adjusted EPS of $1.00 missed the estimate by 1.96%, and the stock fell 26.95% in the first session after it. Analysts still lean strongly positive, with 44 of 49 rating the stock Buy, while CleaRank's own score of 41/100 reflects a weak trend, bearish momentum and a valuation well above the sector.

Why the stock fell after the October report

The October 28, 2026 report was the main reason the stock has been under pressure. Adjusted EPS of $1.00 came in 1.96% below the estimate, which was the only miss among the last eight reports, and the shares fell 26.95% in the first session afterward. The stock had already dropped 17.75% after the April 22, 2026 report and 9.94% after the January 28, 2026 report, so the reaction in October added to a pattern in which price has frequently moved lower in the session after results, even when EPS beat. Of the last eight reports, five were followed by a lower share price on the first trading day, and three by a higher one.

Trend and momentum

The price of $102.76 is 23.13% below the 50-day simple moving average of $133.69 and 9.83% below the 200-day average of $113.96. The 50-day average remains 17.31% above the 200-day average, which reflects how far the stock has fallen from its spring levels rather than a recent turn upward. The one-week decline of 5.56% and the one-month drop of 26.77% fit that picture. The 14-day RSI of 31.0 sits in the bearish zone, just above oversold, and the MACD line is negative.

Valuation against growth

The trailing P/E of 73.40 is at a premium to peers, and it sits 109.1% above the sector median P/E of 35.1. The price-to-sales ratio of 6.91 is 9.1% below the sector median of 7.6, so the premium is concentrated in earnings rather than sales. Return on equity of 11.85% is below the sector median of 13.4%, and the debt-to-equity ratio is 0.64. Against that backdrop, the reported trailing EPS of $1.40 is what the premium is built on.

What the analysts say

Analysts remain strongly supportive. Of 49 analysts with a current rating, 44 rate the stock Buy or Strong Buy, 3 hold and 2 sell, and three months ago 45 of 49 rated it Buy. Argus Research kept its Buy rating on November 3, 2026, and Macquarie, RBC Capital, JP Morgan, Citigroup and StoneX all kept their ratings on October 29, 2026. The median 12-month target of $155.00 is 50.8% above the price. CleaRank's own rating is more cautious than Wall Street's consensus of Buy, because its score weighs the weak trend and momentum more heavily than the analyst view.

CleaRank score 41/100 (Hold). 9 of 18 checks pass: trend 1 of 4, momentum 1 of 3, valuation and quality 3 of 4, analysts 2 of 3, track record 2 of 4.

About ServiceNow

ServiceNow Inc. is a cloud software company that provides an AI-driven workflow automation platform for enterprises and public-sector organizations. Its Now Platform helps customers connect data, automate processes, and manage work across functions such as IT service management, IT operations, customer service, human resources, security operations, governance, risk, and compliance. The company also offers tools for low-code application development, process automation, and industry-specific workflows that support digital transformation across large organizations.

02

NOW stock news

  • October earnings miss and sharp sell-off

    ·Earnings report

    Adjusted EPS of $1.00 fell 1.96% short of the estimate in the October 28, 2026 report, and the shares dropped 26.95% in the first session afterward. Any future report will be judged against that reaction.

  • Argus keeps Buy rating

    ·Argus Research

    Argus Research kept its Buy rating on November 3, 2026, adding to the consensus that remains strongly positive. It is one more reminder that the analyst view has not shifted with the price.

  • Major brokers hold positive ratings

    ·RBC Capital

    On October 29, 2026, RBC Capital kept its Outperform rating, JP Morgan kept its Overweight rating and Citigroup kept its Buy rating, all after the earnings report. The ratings held despite the sharp fall in the shares.

  • Macquarie stays Neutral

    ·Macquarie

    Macquarie kept its Neutral rating on October 29, 2026, one of only a few holds in the analyst group. It shows the range of views on how the stock should be valued after the report.

  • CleaRank's AI control tower view

    · CleaRank

    A July 23, 2026 CleaRank article argued that the market was mispricing ServiceNow's AI control tower position by about 40%. That was an earlier view and has not been confirmed by the price since.

03

NOW price target 2026

The base case is that the stock keeps trading in a wide range while it rebuilds its trend. For the trend to improve, the price needs to recover the 200-day average and then the 20-day average, and the 50-day average would need to start turning down toward the price. Momentum is in the bearish zone with a negative MACD line, so a sustained move higher would first need the RSI to climb back above its current 31.0 reading. The analysts' median 12-month target of $155.00 sits 50.8% above the price, and the lowest target of $72.00 sits below it, so the spread of forecasts is very wide. The 1.96% EPS miss in October and the 26.95% fall that followed are the reference points any future report will be measured against.

Analyst targets and ratings

12-month price targets

Low $72.00 Median $155.00 (+50.8%) High $266.00

Ratings

Buy 44 Hold 3 Sell 2 3 months ago: 45 of 49 buy

Recent rating actions

Recent analyst rating actions on NOW
Date Firm Action Rating
Nov 3, 2026 Argus Research Reiterates Buy
Oct 29, 2026 Macquarie Maintains Neutral
Oct 29, 2026 RBC Capital Maintains Outperform
Oct 29, 2026 JP Morgan Maintains Overweight
Oct 29, 2026 Citigroup Maintains Buy
Oct 29, 2026 StoneX Maintains Buy
04

NOW support and resistance levels

Support sits first at the 52-week low of $81.24, the level a fall would meet first and the lowest price in the past year. Resistance starts with the 200-day simple moving average at $113.96, which a rise would meet first, followed by the 20-day exponential moving average at $119.89. The 50-day simple moving average at $133.69 is the next hurdle above that, and the 52-week high of $175.00 is the furthest level on the chart. The price at $102.76 sits between the 52-week low and the 200-day average, so it is currently below both of the nearest resistance levels.

NOW support and resistance levels
Level What it is Price From the price
Resistance 4 52-week high $175.00 +70.3%
Resistance 3 50-day moving average $133.69 +30.1%
Resistance 2 20-day exponential average $119.89 +16.7%
Resistance 1 200-day moving average $113.96 +10.9%
Price November 11, 2026 $102.76
Support 1 52-week low $81.24 -20.9%

Technical indicators

Technical rating Bearish 1 of 4 signals bullish
  • RSI Bearish
  • SMA cross Bullish
  • Price vs SMA Bearish
  • MACD Bearish
Momentum Bearish
31.014-day RSI
Oversold <30 Neutral Overbought >70
MACD (12, 26) -10.72 Bearish
Trend Golden cross
-23.1%price against the 50-day average
200-day $113.96 50-day $133.69 Price $102.76
Price against the 200-day -9.8% Bearish
05

NOW stock price and trading

NOW share price

Start $172.13 Nov 11, 2025
Latest close $102.76 Nov 11, 2026
High $173.50 Dec 11, 2025
Low $83.00 Apr 10, 2026
06

NOW fundamentals and valuation

Key statistics

Market Cap
106.66B
P/E Ratio
73.40
EPS (TTM)
$1.40
Dividend Yield
No dividend
52 Week High
175.00
52 Week Low
81.24

NOW against the Technology sector

P/E ratio 109% above the median
NOW
73.4x
Sector median
35.1x
P/S ratio 9% below the median
NOW
6.9x
Sector median
7.6x
Revenue growth, year on year 0.2 points below the median
NOW
24.0%
Sector median
24.2%
Return on equity 1.6 points below the median
NOW
11.8%
Sector median
13.4%

Price to earnings vs sector: NOW trades at a significant premium to sector peers (+109% against the sector median P/E). Investors are paying more for each dollar of earnings than for the typical stock in the sector.

Return vs XLK: Since May 30, 2025, NOW has lost 50.7% against a gain of 46.3% for XLK.

Performance against XLK

NOW XLK

Revenue and earnings

Revenue, 12 months
$15.4B
Net income, 12 months
$1.4B
Net margin
9.4%
Revenue growth
+24.0%
Q2 '26, year on year
FY20214% marginFY20224% marginFY202319% marginFY202413% marginFY202513% margin
Revenue Net income

Revenue growth: Revenue grew 20.9% in FY2025 to $13.3B, from $11.0B a year earlier.

Profit margin: The net margin was 13.2% in FY2025, up from 13.0% the year before.

Profitable: NOW earned $1.7B in FY2025.

Earnings reality check

Beat the estimate
5 of 8
last 8 reports
Fell after a beat
2 of 5
first session after the report
Average surprise
+5.0%
actual EPS against the estimate
Avg. first-session move
-6.0%
the stock, after the report
EPS surprise
First-session move
Jan '25Apr '25Jul '25Oct '25Jan '26Apr '26Jul '26Oct '26

Earnings record: NOW beat the analyst estimate in 5 of the last 8 quarters.

Market reaction: The stock fell in the first session after 2 of those 5 beats, so a beat has not been enough on its own.

NOW earnings surprises and the stock's reaction
Report Estimate Actual Surprise First session 5 sessions
Oct 28, 2026after close $1.02 $1.00 -1.96% -26.95% -27.52%
Jul 22, 2026after close $0.86 $0.90 +4.65% -3.69% +21.27%
Apr 22, 2026after close $0.97 $0.97 +0.00% -17.75% -13.76%
Jan 28, 2026after close $0.89 $0.92 +3.37% -9.94% -14.31%
Oct 29, 2025after close $0.85 $0.96 +12.94% +2.52% -3.52%
Jul 23, 2025after close $0.71 $0.82 +15.49% +4.16% +2.20%
Apr 23, 2025after close $0.77 $0.81 +5.19% +15.49% +17.51%
Jan 29, 2025after close $0.73 $0.73 +0.00% -11.44% -10.19%
07

NOW price history and drawdowns

Risk profile

Beta
0.98
against the S&P 500; 1 moves with the market
Daily volatility
5.58%
30-day standard deviation
52-week range
$102.76
$81.24 23% of the way up $175.00

Worst falls and recoveries

Worst fall, last 10 years
-64.5%
January 2025 to April 2026
Recovery
Not yet
still 56.1% below the January 2025 peak
From the 10-year high
-56.1%
highest close, January 2025
1-year holds that gained
75%
of every 1-year window

Growth of $10,000

NOW today
$64,606
from $10,000 in December 2016
S&P 500 today
$39,967
the same $10,000 in SPY, dividends reinvested
Ahead of the index by
$24,639
1.6x the index result
Total change
+546%
6.5x the starting amount
NOW S&P 500 (SPY)

Against the market: NOW beat the S&P 500 over this period: $64,606 against $39,967.

A $10,000 investment in NOW in December 2016 would be worth about $64,606 today, compared with about $39,967 for the same investment in the S&P 500 benchmark with its dividends reinvested.

08

NOW stock price prediction 2030

NOW Stock Price Prediction 2030: Simulated Scenarios

Price today
$103
Base case, 2030
$152
1.5x over 4 years
Range, 2030
$50.56 to $454
10th to 90th percentile

CleaRank's simulation projects a price near $152 for NOW by 2030 in the base case, from $103 today (1.5x over 4 years). The 10th-percentile path ends near $50.56. These are outcomes of a Monte Carlo simulation run on NOW's historical return distribution, not price targets, and they assume no dividends are reinvested.

NOW simulated price paths by year
Year 10th percentile Base case 90th percentile range base today
2027 $65.41 $113 $196
2028 $57.42 $125 $271
2029 $53.15 $137 $356
2030 $50.56 $152 $454
09

NOW insider trading

NOW insider trading

Bought
$3.0M
1 open-market purchase
Sold
$32.5M
59 open-market sales
Insiders filing
20
over the last 18 months
Average trade
$592K
buys and sales together

Month by month

Jun '25Sep '25Dec '25Mar '26Jun '26Sep '26Nov '26

Net insider selling: Insiders bought $3.0M on the open market and sold $32.5M.

Insider transactions in NOW
Date Insider Type Shares Value
Aug 31, 2026
Paul G. Fipps
Officer
Sell 2.0K $300.8K
Aug 28, 2026
Jacqueline P Canney
Officer
Sell 7.8K $1.1M
Aug 27, 2026
Paul Edward Chamberlain
Director
Sell 2.7K $365.9K
Aug 17, 2026
Jacqueline P Canney
Officer
Grant 970 -
Aug 17, 2026
Paul G. Fipps
Officer
Grant 640 -
Aug 17, 2026
Danielle Fontaine
Officer
Grant 485 -
Aug 17, 2026
Gina Mastantuono
President
Grant 1.6K -
Aug 17, 2026
William R McDermott
Chief Executive Officer
Grant 4.2K -
Aug 14, 2026
Jacqueline P Canney
Officer
Grant 5.1K -
Aug 14, 2026
Paul G. Fipps
Officer
Grant 7.7K -
10

NOW stock forecast: questions people ask

NOW Forecast: Frequently Asked Questions

What is the NOW stock forecast?
The analysts' median 12-month price target is $155.00, which is 50.8% above the price of $102.76, and the targets range from a low of $72.00 to a high of $266.00 across 49 analysts. The nearest level below the price is the 52-week low at $81.24, and the nearest level above it is the 200-day simple moving average at $113.96.
What is the NOW price target?
The median 12-month analyst target is $155.00, with the lowest at $72.00 and the highest at $266.00. The consensus rating is Buy, and the price of $102.76 sits 50.8% below the median target.
Is NOW a buy or sell today?
Analysts rate the stock Buy on consensus, with 44 of 49 rating it Buy or Strong Buy, 3 holding and 2 selling. CleaRank rates the stock Hold with a score of 41/100. The price is 9.83% below its 200-day average and 23.13% below its 50-day average, and both averages are above the price, so the trend is down.
Why did ServiceNow stock fall after its October report?
Adjusted EPS of $1.00 was 1.96% below the estimate in the October 28, 2026 report, and the shares fell 26.95% in the first session after it. The stock had also dropped 17.75% after the April 22, 2026 report, so the October reaction followed an existing pattern.
How expensive is NOW compared with other software stocks?
The trailing P/E of 73.40 is at a premium to peers and sits 109.1% above the sector median P/E of 35.1. On price-to-sales, the stock is cheaper, at 6.91 against a sector median of 7.6, which is 9.1% lower.
Does NOW pay a dividend?
No dividend is reported for ServiceNow. Returns to shareholders have come from share price moves, which over the past year were down 40.30%.
Are insiders buying or selling NOW shares?
Over the last 18 months insiders sold $32.5M across 59 sales and bought $3.0M on the open market in one purchase. Insider sales are often planned in advance or made to cover tax on vesting shares, so they are a weaker signal than open-market buying.

How these figures are computed, and where the data comes from: CleaRank methodology.

Disclaimer: CleaRank.com is a financial data and analytics provider, not a registered investment advisor, broker-dealer, or financial regulatory body. The stock analysis and AI-generated signals presented for NOW are for educational and informational purposes only and do not constitute financial advice, investment recommendations, or an offer to buy or sell any securities. Simulated scenarios and historical performance figures shown are hypothetical and hindsight-based. They do not represent actual trades made by CleaRank or its affiliates. Stock prices can be volatile and are subject to market, economic, and company-specific risks. Market data is provided "as-is" and may be delayed by up to a minute. We do not guarantee the accuracy, completeness, or timeliness of any data. You should never invest money you cannot afford to lose. Past performance does not guarantee future results. Consult a qualified financial advisor before making any investment decisions. Analysis generated on November 11, 2026.