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As of August 11, 2026, ServiceNow, Inc. (NOW) trades at $127.44. CleaRank Financial AI rates it Buy with a fair value of $140.00, 9.9% above the current price. Wall Street's consensus target is $160.00 across 25 analysts. RSI at 72 is in overbought territory, and the price is above its 50-day average of $107.69.

ServiceNow, Inc. (NOW)

ServiceNow, Inc. NYSE

$127.44 2.560 (2.05%)
At close: Aug 10, 4:00 PM EDT
AI Analyst Consensus
Buy
75 / 100

ServiceNow, Inc. (NOW) is trading at $127.44, showing strong upward momentum with its price above key moving averages including the 50-day and 200-day SMAs, as well as the 20-day EMA. The company operates in the Software - Application industry within the Technology sector, a space characterized by innovation and high growth potential. Its revenue growth of 24% indicates a healthy expansion trajectory, outpacing many peers in the sector. While the P/E ratio of 78.03 is elevated, it reflects market expectations for continued strong performance and future earnings growth.

The current technical setup, with an RSI of 71.57 suggesting overbought conditions, warrants attention for potential short-term pullbacks. However, the overall trend remains positive, supported by consistent revenue expansion. Investors should monitor the company's ability to sustain its growth rate and manage its valuation in the coming quarters. The significant insider selling, with $640.7M in total sales versus $5.0M in total purchases, presents a notable risk factor that warrants careful consideration.

NOW Price Analysis

Market Metrics

Open
$124.72
Day Range
$123.28 to $127.89
Prev Close
$124.88
Volume
14.68M
52-Week Range
$81.24 to $201.15
Market Cap
$131.76B

Peer Benchmarking

Valuation vs Sector (Technology)

Performance vs XLK

Sector Position Analysis
The stock's valuation metrics position it within the sector's competitive landscape, reflecting its market standing and growth trajectory relative to industry peers.

NOW Analysis

Company's Health 4/5
AI Analyst Target +25.55% Upside
Target Price
$160.00
AI Technical Analysis Buy

ServiceNow's (NOW) technical indicators signal a strong bullish trend, with the current price of $127.44 trading above its 50-day SMA ($107.69), 200-day SMA ($123.04), and 20-day EMA ($112.34). The Relative Strength Index (RSI) at 71.6 indicates an overbought condition, suggesting a potential for a short-term consolidation or pullback. The MACD at 5.03 also points to positive momentum, though its proximity to zero could signal a shift.

Key support levels are now established around the 50-day and 200-day SMAs, while the overbought RSI suggests caution for new entries. The Stochastic oscillator at 98.76 further reinforces the overbought signal. Investors should watch for any signs of trend reversal or consolidation around current levels, as the overextended technicals could precede a period of price adjustment, despite the prevailing uptrend.

ProTips
  • Monitor insider transaction activity closely; the current heavy selling pressure warrants caution and could precede a price correction.
  • Given the overbought RSI (71.57), consider waiting for a pullback to a support level like the 200-day SMA ($123.04) before initiating new positions.
  • The significant insider selling ($60.1M vs $3M) is a key risk; ensure any investment thesis accounts for this potential bearish signal.
Key Catalysts
Bearish Heavy Insider Selling Pressure

Insiders have sold $60.1M in stock versus only $3M in purchases, indicating a strong net seller position and potentially signaling a lack of confidence in near-term price appreciation.

Source: Insider Transactions
Bearish Overbought Technical Conditions

The RSI is at 71.57 and the Stochastic is at 98.76, indicating the stock is trading in overbought territory and may be due for a short-term pullback.

Source: Technical Analysis
Bullish Strong Revenue Growth

ServiceNow's 24% revenue growth demonstrates robust demand and market traction, supporting its premium valuation and future growth prospects.

Source: Fundamental Data
Bullish Positive Moving Average Crossovers

The stock is trading above its 50-day, 200-day SMAs, and 20-day EMA, indicating a strong underlying uptrend and positive technical momentum.

Source: Technical Analysis
Market Outlook

ServiceNow (NOW) is poised for continued growth, driven by its strong revenue expansion and positive technical momentum. The base case scenario anticipates the stock to potentially test higher resistance levels, possibly targeting the $160.00 target in the next 6-12 months, assuming it can work through the current overbought technical conditions and sustain its growth narrative. The company's position in the essential Software - Application market provides a solid foundation for future performance.

Upside potential exists if ServiceNow exceeds earnings expectations and demonstrates continued market share gains, potentially pushing its valuation higher. Conversely, a significant slowdown in revenue growth, intensified insider selling, or a broader market downturn could lead to a correction, with the 200-day SMA at $123.04 serving as a critical support level. The high P/E ratio means the stock is sensitive to any negative news or performance disappointments.

Key Statistics

Market Cap 131.76B
P/E Ratio 78.03
EPS (TTM) 1.60
Dividend Yield 0.9975%
52 Week High 201.15
52 Week Low 81.24

ServiceNow (NOW) presents a high-growth profile with a revenue growth rate of 24%, which is robust within the Software - Application industry. The company's P/E ratio stands at 78.03, significantly higher than the sector average of 35.5, indicating a premium valuation. This premium is partly justified by its strong revenue expansion and market position, but it also implies high investor expectations for future earnings. The EPS of $1.60, when compared to the price, results in the elevated P/E, suggesting that the market is pricing in substantial future growth.

The company's market capitalization of $131.76 billion underscores its significant presence in the technology sector. While specific balance sheet and profitability metrics beyond EPS and revenue growth are not detailed, the high P/E suggests that investors are prioritizing top-line growth and future potential over current earnings yield. The dividend yield of 0.01% is negligible, indicating a focus on reinvesting profits for growth rather than returning capital to shareholders.

Earnings & Growth Analysis

ServiceNow (NOW) demonstrates a strong revenue growth of 24%, signaling robust demand for its software solutions. While specific recent earnings per share (EPS) figures and beats/misses are not provided in this dataset, the company's consistent revenue expansion is a key indicator of its operational success and market traction. The high P/E ratio of 78.03 suggests that the market anticipates continued strong earnings growth in future reporting periods, reflecting confidence in the company's business model and growth strategy.

The company's ability to sustain this impressive revenue growth will be critical in justifying its current valuation. Investors will be closely watching upcoming earnings reports for confirmation of ongoing expansion and profitability improvements. The focus remains on the company's capacity to translate its top-line growth into bottom-line performance, which is essential for supporting its premium market valuation.

Key Risks

The primary risk for ServiceNow (NOW) is its elevated valuation, reflected in a P/E ratio of 78.03, which is substantially higher than the sector average. Significant insider selling, with $60.1 million in sales versus $3 million in purchases, also presents a bearish signal, potentially indicating a lack of confidence from management regarding short-term price appreciation. Furthermore, the RSI of 71.57 suggests that the stock is in overbought territory, increasing the likelihood of a near-term correction.

Technical Indicators i

RSI (14) 71.57
MACD 5.03
SMA 50 107.69
SMA 200 123.04
Technical Rating Bullish
RSI
Overbought
SMA Cross
Bearish
Price vs SMA
Bullish
MACD
Bullish
Moving averages show a lagging Death Cross (50-day: $107.69, 200-day: $123.04), price action is firmly bullish above key moving averages, RSI at 71.6 indicates overbought conditions; consider caution for immediate entries.

Market Correlations

How this stock moves relative to other assets

Based on 1 year of daily price data. Correlations may vary over different time periods.

S&P 500 (SPY) +0.38
Weak correlation
Nasdaq 100 (QQQ) +0.36
Weak correlation
Bitcoin (BTC) +0.06
Weak correlation
Gold (XAU) -0.01
Weak correlation
Check Custom Correlation

NOW Trade Plans

Specific entry, exit, and risk management levels

Select Your Trade Bias
Risk Tolerance
Conservative 2% Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →

🟢 LONG ENTRY (click to switch)

CONSERVATIVE
$124.89
2% below current price (Pullback entry)
Lower risk, wait for pullback
AGGRESSIVE
$127.44
Buy at current price
Higher risk, immediate entry

Risk Management

STOP LOSS
$116.49
MAX LOSS
-6.7%
Volatility-Adjusted Stop Loss
Calculated based on RSI (71.6) and current market volatility

Profit Targets (Based on Conservative Entry)

TARGET 1
$131.14
+5% (Conservative)
+2.9% (Aggressive)
TARGET 2
$137.38
+10% (Conservative)
+7.8% (Aggressive)
TARGET 3
$143.62
+15% (Conservative)
+12.7% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
⚠️ High-Volatility Risk Disclaimer
NOW is classified as a high-volatility asset (Daily Vol: 3.64%). Aggressive price swings can lead to rapid capital loss. Liquidity risks may prevent exiting trades at desired prices. This AI-generated analysis is for educational purposes only and is not financial advice. Generated on August 11, 2026.

Compare Stocks

Compare stocks against top peers and benchmarks.

NOW
127.44
2.05%
+ Compare

Risk & Volatility i

Risk Level Very High
Daily Volatility
3.64%
30-day average
52-Week Range
$81.24 57% from low $201.15
Risk Considerations
Monitor position sizing based on current volatility levels
Consider stop-loss placement beyond recent price range
Diversification helps mitigate single-stock risk exposure

Growth of $10,000

Compare with Another Ticker

Monte Carlo Projection (10yr)

NOW Insider Trading Analysis

Source: SEC Form 4
Bought
$3.0M
1 Transactions
Sold
$60.1M
75 Transactions
Insiders
22
Active Traders
$
Avg Transaction
$830.4K
Moderate size
Date Insider Type Shares Value

Frequently Asked Questions

ServiceNow's P/E ratio of 78.03 is significantly above the sector average, indicating a premium valuation. While its 24% revenue growth supports this, the sustainability depends on continued strong performance and market expectations for future earnings.
Insiders have sold $60.1 million worth of stock compared to $3 million in purchases, signaling a heavy insider selling. This suggests potential concerns among management about the stock's near-term prospects or a desire to diversify personal holdings.
Yes, ServiceNow's RSI is at 71.57, indicating overbought conditions, and the Stochastic oscillator is at 98.76. This suggests the stock may be due for a short-term pullback or consolidation, despite the overall bullish trend.
ServiceNow's revenue growth of 24% is strong and likely outpaces many peers in the Technology sector, where the average revenue growth is estimated at 15.0%.
ServiceNow's key technical support levels are its 50-day SMA at $107.69 and its 200-day SMA at $123.04. The 20-day EMA at $112.34 also acts as near-term support.
Investors should focus on whether ServiceNow can continue its 24% revenue growth trajectory and improve its EPS to justify the high P/E ratio. Any signs of slowing growth or missed earnings expectations could pressure the stock.
The Software - Application industry, within the broader Technology sector, is generally expected to continue its growth driven by digital transformation and cloud adoption. ServiceNow's strong revenue growth suggests it is well-positioned to capitalize on these trends.