
Stock·NYSE·Technology
ServiceNow Inc. (NOW)
- Market cap
- $106.66B
- P/E
- 73.40
- Dividend yield
- No dividend
- Street target
- $155.00median of 49 analysts
- 52-week range
- $81.24 $175.00
NOW stock today, November 11, 2026: price, news and analyst targets
As of November 11, 2026, ServiceNow Inc. (NOW) trades at $102.76. Wall Street's median 12-month price target is $155.00 across 49 analysts, 50.8% above the price. CleaRank rates it Hold with a score of 41/100.
ServiceNow shares rose 3.16% in the latest session to $102.76, but the stock is still down 40.30% over the past year and sits 41.28% below its 52-week high of $175.00. The main overhang is the October 28, 2026 quarterly report: adjusted EPS of $1.00 missed the estimate by 1.96%, and the stock fell 26.95% in the first session after it. Analysts still lean strongly positive, with 44 of 49 rating the stock Buy, while CleaRank's own score of 41/100 reflects a weak trend, bearish momentum and a valuation well above the sector.
Why the stock fell after the October report
The October 28, 2026 report was the main reason the stock has been under pressure. Adjusted EPS of $1.00 came in 1.96% below the estimate, which was the only miss among the last eight reports, and the shares fell 26.95% in the first session afterward. The stock had already dropped 17.75% after the April 22, 2026 report and 9.94% after the January 28, 2026 report, so the reaction in October added to a pattern in which price has frequently moved lower in the session after results, even when EPS beat. Of the last eight reports, five were followed by a lower share price on the first trading day, and three by a higher one.
Trend and momentum
The price of $102.76 is 23.13% below the 50-day simple moving average of $133.69 and 9.83% below the 200-day average of $113.96. The 50-day average remains 17.31% above the 200-day average, which reflects how far the stock has fallen from its spring levels rather than a recent turn upward. The one-week decline of 5.56% and the one-month drop of 26.77% fit that picture. The 14-day RSI of 31.0 sits in the bearish zone, just above oversold, and the MACD line is negative.
Valuation against growth
The trailing P/E of 73.40 is at a premium to peers, and it sits 109.1% above the sector median P/E of 35.1. The price-to-sales ratio of 6.91 is 9.1% below the sector median of 7.6, so the premium is concentrated in earnings rather than sales. Return on equity of 11.85% is below the sector median of 13.4%, and the debt-to-equity ratio is 0.64. Against that backdrop, the reported trailing EPS of $1.40 is what the premium is built on.
What the analysts say
Analysts remain strongly supportive. Of 49 analysts with a current rating, 44 rate the stock Buy or Strong Buy, 3 hold and 2 sell, and three months ago 45 of 49 rated it Buy. Argus Research kept its Buy rating on November 3, 2026, and Macquarie, RBC Capital, JP Morgan, Citigroup and StoneX all kept their ratings on October 29, 2026. The median 12-month target of $155.00 is 50.8% above the price. CleaRank's own rating is more cautious than Wall Street's consensus of Buy, because its score weighs the weak trend and momentum more heavily than the analyst view.
CleaRank score 41/100 (Hold). 9 of 18 checks pass: trend 1 of 4, momentum 1 of 3, valuation and quality 3 of 4, analysts 2 of 3, track record 2 of 4.
About ServiceNow
ServiceNow Inc. is a cloud software company that provides an AI-driven workflow automation platform for enterprises and public-sector organizations. Its Now Platform helps customers connect data, automate processes, and manage work across functions such as IT service management, IT operations, customer service, human resources, security operations, governance, risk, and compliance. The company also offers tools for low-code application development, process automation, and industry-specific workflows that support digital transformation across large organizations.
NOW stock news
October earnings miss and sharp sell-off
·Earnings report
Adjusted EPS of $1.00 fell 1.96% short of the estimate in the October 28, 2026 report, and the shares dropped 26.95% in the first session afterward. Any future report will be judged against that reaction.
Argus keeps Buy rating
·Argus Research
Argus Research kept its Buy rating on November 3, 2026, adding to the consensus that remains strongly positive. It is one more reminder that the analyst view has not shifted with the price.
Major brokers hold positive ratings
·RBC Capital
On October 29, 2026, RBC Capital kept its Outperform rating, JP Morgan kept its Overweight rating and Citigroup kept its Buy rating, all after the earnings report. The ratings held despite the sharp fall in the shares.
Macquarie stays Neutral
·Macquarie
Macquarie kept its Neutral rating on October 29, 2026, one of only a few holds in the analyst group. It shows the range of views on how the stock should be valued after the report.
CleaRank's AI control tower view
· CleaRank
A July 23, 2026 CleaRank article argued that the market was mispricing ServiceNow's AI control tower position by about 40%. That was an earlier view and has not been confirmed by the price since.
NOW price target 2026
The base case is that the stock keeps trading in a wide range while it rebuilds its trend. For the trend to improve, the price needs to recover the 200-day average and then the 20-day average, and the 50-day average would need to start turning down toward the price. Momentum is in the bearish zone with a negative MACD line, so a sustained move higher would first need the RSI to climb back above its current 31.0 reading. The analysts' median 12-month target of $155.00 sits 50.8% above the price, and the lowest target of $72.00 sits below it, so the spread of forecasts is very wide. The 1.96% EPS miss in October and the 26.95% fall that followed are the reference points any future report will be measured against.
Analyst targets and ratings
12-month price targets
Ratings
Recent rating actions
| Date | Firm | Action | Rating |
|---|---|---|---|
| Nov 3, 2026 | Argus Research | Reiterates | Buy |
| Oct 29, 2026 | Macquarie | Maintains | Neutral |
| Oct 29, 2026 | RBC Capital | Maintains | Outperform |
| Oct 29, 2026 | JP Morgan | Maintains | Overweight |
| Oct 29, 2026 | Citigroup | Maintains | Buy |
| Oct 29, 2026 | StoneX | Maintains | Buy |
NOW support and resistance levels
Support sits first at the 52-week low of $81.24, the level a fall would meet first and the lowest price in the past year. Resistance starts with the 200-day simple moving average at $113.96, which a rise would meet first, followed by the 20-day exponential moving average at $119.89. The 50-day simple moving average at $133.69 is the next hurdle above that, and the 52-week high of $175.00 is the furthest level on the chart. The price at $102.76 sits between the 52-week low and the 200-day average, so it is currently below both of the nearest resistance levels.
| Level | What it is | Price | From the price |
|---|---|---|---|
| Resistance 4 | 52-week high | $175.00 | +70.3% |
| Resistance 3 | 50-day moving average | $133.69 | +30.1% |
| Resistance 2 | 20-day exponential average | $119.89 | +16.7% |
| Resistance 1 | 200-day moving average | $113.96 | +10.9% |
| Price | November 11, 2026 | $102.76 | |
| Support 1 | 52-week low | $81.24 | -20.9% |
Technical indicators
NOW stock price and trading
NOW share price
NOW fundamentals and valuation
Key statistics
NOW against the Technology sector
Price to earnings vs sector: NOW trades at a significant premium to sector peers (+109% against the sector median P/E). Investors are paying more for each dollar of earnings than for the typical stock in the sector.
Return vs XLK: Since May 30, 2025, NOW has lost 50.7% against a gain of 46.3% for XLK.
Performance against XLK
Revenue and earnings
Revenue growth: Revenue grew 20.9% in FY2025 to $13.3B, from $11.0B a year earlier.
Profit margin: The net margin was 13.2% in FY2025, up from 13.0% the year before.
Profitable: NOW earned $1.7B in FY2025.
Earnings reality check
Earnings record: NOW beat the analyst estimate in 5 of the last 8 quarters.
Market reaction: The stock fell in the first session after 2 of those 5 beats, so a beat has not been enough on its own.
| Report | Estimate | Actual | Surprise | First session | 5 sessions |
|---|---|---|---|---|---|
| Oct 28, 2026after close | $1.02 | $1.00 | -1.96% | -26.95% | -27.52% |
| Jul 22, 2026after close | $0.86 | $0.90 | +4.65% | -3.69% | +21.27% |
| Apr 22, 2026after close | $0.97 | $0.97 | +0.00% | -17.75% | -13.76% |
| Jan 28, 2026after close | $0.89 | $0.92 | +3.37% | -9.94% | -14.31% |
| Oct 29, 2025after close | $0.85 | $0.96 | +12.94% | +2.52% | -3.52% |
| Jul 23, 2025after close | $0.71 | $0.82 | +15.49% | +4.16% | +2.20% |
| Apr 23, 2025after close | $0.77 | $0.81 | +5.19% | +15.49% | +17.51% |
| Jan 29, 2025after close | $0.73 | $0.73 | +0.00% | -11.44% | -10.19% |
NOW price history and drawdowns
Risk profile
Worst falls and recoveries
Growth of $10,000
Against the market: NOW beat the S&P 500 over this period: $64,606 against $39,967.
A $10,000 investment in NOW in December 2016 would be worth about $64,606 today, compared with about $39,967 for the same investment in the S&P 500 benchmark with its dividends reinvested.
NOW stock price prediction 2030
NOW Stock Price Prediction 2030: Simulated Scenarios
CleaRank's simulation projects a price near $152 for NOW by 2030 in the base case, from $103 today (1.5x over 4 years). The 10th-percentile path ends near $50.56. These are outcomes of a Monte Carlo simulation run on NOW's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | 10th percentile | Base case | 90th percentile | range base today |
|---|---|---|---|---|
| 2027 | $65.41 | $113 | $196 | |
| 2028 | $57.42 | $125 | $271 | |
| 2029 | $53.15 | $137 | $356 | |
| 2030 | $50.56 | $152 | $454 |
NOW insider trading
NOW insider trading
Month by month
Net insider selling: Insiders bought $3.0M on the open market and sold $32.5M.
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Aug 31, 2026 | Paul G. Fipps
Officer
|
Sell | 2.0K | $300.8K |
| Aug 28, 2026 | Jacqueline P Canney
Officer
|
Sell | 7.8K | $1.1M |
| Aug 27, 2026 | Paul Edward Chamberlain
Director
|
Sell | 2.7K | $365.9K |
| Aug 17, 2026 | Jacqueline P Canney
Officer
|
Grant | 970 | - |
| Aug 17, 2026 | Paul G. Fipps
Officer
|
Grant | 640 | - |
| Aug 17, 2026 | Danielle Fontaine
Officer
|
Grant | 485 | - |
| Aug 17, 2026 | Gina Mastantuono
President
|
Grant | 1.6K | - |
| Aug 17, 2026 | William R McDermott
Chief Executive Officer
|
Grant | 4.2K | - |
| Aug 14, 2026 | Jacqueline P Canney
Officer
|
Grant | 5.1K | - |
| Aug 14, 2026 | Paul G. Fipps
Officer
|
Grant | 7.7K | - |
NOW stock forecast: questions people ask
NOW Forecast: Frequently Asked Questions
What is the NOW stock forecast?
What is the NOW price target?
Is NOW a buy or sell today?
Why did ServiceNow stock fall after its October report?
How expensive is NOW compared with other software stocks?
Does NOW pay a dividend?
Are insiders buying or selling NOW shares?
How these figures are computed, and where the data comes from: CleaRank methodology.