Stock·NYSE·Consumer Cyclical
Williams-Sonoma, Inc. (WSM)
- Market cap
- $29.44B
- P/E
- 25.64
- Dividend yield
- 1.18%
- Street target
- $255.00median of 23 analysts
- 52-week range
- $165.51 $261.11
WSM stock forecast today
Where WSM stands today, and what CleaRank Financial AI makes of it.
WSM at a glance
Williams-Sonoma, Inc. (WSM): Buy, 67/100 on CleaRank's AI score.
- Trend Up: the price is above both its 50- and 200-day moving averages ($235.38 and $213.47).
- Earnings WSM beat estimates in 8 of its last 8 quarters, yet fell the next day after 6 of those beats.
- Insiders Insiders sold $71.0M and made no open-market purchases over the last 18 months.
- Valuation P/E of 25.6 against 20.8 for the Consumer Cyclical sector: a premium to peers (+23%).
Figures as of October 26, 2026.
CleaRank Financial AI
CleaRank rates Williams-Sonoma, Inc. (WSM) a Buy, with a model score of 67/100.
Trend is the factor that lifts the score most: the price is 17.09% above its 200-day average and 6.19% above its 50-day, and the 50-day average is 10.27% above the 200-day. Valuation pulls it down most, since the P/E of 25.64 is 23.3% above the sector median (a premium to peers) and the P/S of 3.71 is 95.3% above the sector median. The 50-day average is $235.38 and the 200-day is $213.47. Over the past year the price rose 32.19%.
Only on CleaRank
Figures we compute ourselves from WSM's own price, earnings and insider-filing history. Tap one to see it in context.
WSM stock price and trading
The chart, today's range and how far the price has moved over each period.
Trend checks
4/4Price above its 50-day average ›
The price of $249.96 is 6.2% above the 50-day simple moving average of $235.38.Price above its 200-day average ›
The price is 17.1% above the 200-day simple moving average of $213.47.50-day average above the 200-day ›
The 50-day average ($235.38) is 10.3% above the 200-day average ($213.47), the arrangement of a rising longer-term trend.In the upper half of its 52-week range ›
The price sits at 88% of its 52-week range, between $165.51 and $261.11.
WSM share price
Pick a period: each tab shows how far WSM has moved over it, to the last close.
Today's trading
Where WSM sits inside today's range and its 52-week range.
WSM fundamentals and valuation
Valuation against the sector, and the revenue and earnings behind it.
Valuation and quality checks
3/5P/E below the sector median ›
The trailing P/E of 25.64 is 23.3% above the Consumer Cyclical median of 20.8.P/S below the sector median ›
The price-to-sales ratio of 3.68 is 93.5% above the sector median of 1.9.Profitable over the last 12 months ›
Net income over the last 12 months was $1.2B on revenue of $8.0B, a net margin of 14.7%.Beat estimates in most recent reports ›
WSM beat the EPS estimate in 8 of its last 8 reports.Pays a dividend ›
The trailing dividend yield is 1.18%, or $2.94 a share a year.
Key statistics
The headline figures for WSM.
As of October 26, 2026, WSM trades at $249.96, with a market value of $29.44B, a P/E ratio of 25.64 and a dividend yield of 1.18%.
What the numbers say
CleaRank Financial AI's reading of WSM's valuation, growth and risks.
Williams-Sonoma, Inc. (WSM) trades at a premium to peers on earnings. Its P/E of 25.64 sits 24.5% above the Consumer Cyclical median of 20.8. On sales, the P/S of 3.68 is 93.5% above the sector median of 1.9. Trailing earnings of $9.75 a share give that multiple some context.
Revenue rose 6.70% year on year in the latest quarter, trailing the 7.2% sector median for Consumer Cyclical by 0.5 percentage points. Margins are solid, with a net margin of 14.73% and an operating margin of 17.27%. Return on equity of 54.96% sits above the sector median of 12.4%. Debt-to-equity is 0.71, and the trailing dividend yield is 1.18%, or $2.94 per share annually.
WSM's most recent earnings report, released on August 26, 2026, showed EPS of $2.84. Analysts had expected $2.06, so the company cleared the estimate by 37.86%. In the following session the shares moved up 0.41%.
The record is a clean sweep: 8 beats in 8 reports; even so, 6 of those 8 beats were followed by a lower share price the next session. The consensus EPS estimate stands at $9.89 for this fiscal year and $10.51 for next, growth of 11.9% for the current year.
A premium valuation means less room for error. The P/E of 25.64 is 23.3% above the sector median, which is a premium to peers. WSM's daily returns have a 30-day standard deviation of 1.64%, and its beta against the S&P 500 is 1.47. Insiders sold $71.0M of stock over the last 18 months and made no open-market purchases. Many insider sales are planned ahead or made to cover taxes on vesting shares, so they carry less weight than buying would.
WSM against the Consumer Cyclical sector
How WSM compares with the median Consumer Cyclical stock CleaRank tracks.
Price to earnings vs sector: WSM trades at a significant premium to sector peers (+23%), suggesting market expectations for superior growth or market position.
Return vs SPY: Since May 14, 2025, WSM has gained 45.7% against a gain of 30.2% for SPY.
Performance against SPY
WSM and the S&P 500 (SPY) over the same days.
Revenue and earnings
How much WSM sells, and how much of it becomes profit.
Revenue growth: Revenue grew 1.2% in FY2026 to $7.8B, from $7.7B a year earlier.
Profit margin: The net margin was 13.9% in FY2026, down from 14.6% the year before.
Profitable: WSM earned $1.1B in FY2026.
Earnings reality check
Did WSM beat what analysts expected, and how did the stock react?
Earnings record: WSM beat the analyst estimate in 8 of the last 8 quarters.
Market reaction: The stock fell in the first session after 6 of those 8 beats, so a beat has not been enough on its own.
| Report | Estimate | Actual | Surprise | First session | 5 sessions |
|---|---|---|---|---|---|
| Aug 26, 2026after close | $2.06 | $2.84 | +37.86% | +0.41% | -6.62% |
| May 21, 2026after close | $1.80 | $1.93 | +7.22% | +0.29% | +6.06% |
| Mar 18, 2026after close | $2.90 | $3.04 | +4.83% | -0.83% | -1.18% |
| Nov 19, 2025after close | $1.87 | $1.96 | +4.81% | -1.19% | +3.72% |
| Aug 27, 2025after close | $1.79 | $2.00 | +11.73% | -2.14% | +5.59% |
| May 22, 2025after close | $1.75 | $1.85 | +5.71% | -1.58% | +0.85% |
| Mar 19, 2025after close | $2.94 | $3.28 | +11.56% | -0.77% | -0.55% |
| Nov 20, 2024after close | $1.76 | $1.96 | +11.36% | -1.46% | -2.09% |
As of October 26, 2026, WSM has beaten the analyst EPS estimate in 8 of its last 8 reported quarters and fell in the first trading session after 6 of those beats; its latest report, on August 26, 2026, came in 37.86% above the estimate and the stock moved +0.41% in the first session.
The first session is the first full trading day on the news: the report day itself for a report before the open, the next day for one after the close. Surprise is actual EPS against the consensus estimate.
WSM AI analysis and technical indicators
CleaRank's score and reasoning, the indicators behind it, and what the price moves with.
Momentum checks
3/3RSI not overbought or oversold ›
The 14-day RSI is 57.9, in neutral territory.RSI above 50 ›
An RSI of 57.9 is above the 50 midpoint, so buyers have had the upper hand over the last 14 days.MACD line above zero ›
The MACD line is positive, so the 12-day average is above the 26-day average.
CleaRank Financial AI analysis of WSM
The score, the reasoning behind it, and what could move the price next.
Williams-Sonoma, Inc. (WSM) is trending up. The stock sits at $249.96, 6.19% above its 50-day average of $235.38 and 17.09% above its 200-day average of $213.47. That places it at 88% of its 52-week range, and the price is 4.27% below the 52-week high of $261.11. Because the 50-day average is 10.27% above the 200-day average, the shorter-term trend is pulling ahead of the longer one.
The recent returns all show a gain, with the price up 6.64% over the past three months, 30.15% over the past six months and 32.19% over the past year. The price fell 0.99% in the last session on volume 25.2% below its average. On momentum, the 14-day RSI reads 57.9, in the neutral zone, with the MACD line positive.
Earnings beat ›
The August 26, 2026 report beat the EPS estimate by 37.86%, and the share price rose 0.41% in the first session after it.
Source: Earnings report, August 26, 2026Rating reaffirmed ›
Piper Sandler kept its Overweight rating on October 20, 2026.
Source: Analyst action, Piper Sandler, October 20, 2026
- The two closest levels matter most. Above the price, the 52-week high sits at $261.11. Below it, the 20-day EMA is at $245.11.
- The 14-day RSI is 57.9, in the neutral zone, and the MACD line is positive. Stretched momentum would show up as a reading above 70 or below 30.
- After the August 26, 2026 report the share price rose 0.41% in the first session; WSM beat estimates in 8 of the last 8 reports.
WSM trades above its 50-day and 200-day moving averages ($235.38 and $213.47), which is what makes the trend up; losing the 50-day would be the first warning. The nearest level under the price is the 20-day EMA at $245.11.
Overhead, the next level for WSM is the 52-week high of $261.11.
Technical indicators
Momentum and trend for WSM, from its daily closes.
As of October 26, 2026, with WSM at $249.96, its 14-day RSI is 57.9 (neutral territory), its 50-day simple moving average is $235.38 and its 200-day is $213.47.
Calculated by CleaRank on daily closes as of October 26, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26). How we calculate these
What WSM moves with
Correlation of daily returns over one year: +1 moves in step, 0 has no link, -1 moves the opposite way.
As of October 26, 2026, WSM's 1-year correlation of daily returns is +0.51 with S&P 500 (SPY), +0.44 with Nasdaq 100 (QQQ), +0.18 with Bitcoin (BTC) and +0.04 with gold (XAU).
WSM price target and analyst forecast
The analysts' target range and how their ratings split.
Analysts checks
1/3Most analysts rate it a buy ›
11 of 23 analysts rate it a buy or strong buy, 11 a hold and 1 a sell.Median target above the price ›
The median 12-month target of $255.00 is 2.0% above the price.More buy ratings than three months ago ›
11 of 23 rate it a buy now, against 11 of 23 three months ago.
WSM Wall Street View
12-month price targets
Ratings
Recent rating actions
| Date | Firm | Action | Rating |
|---|---|---|---|
| Oct 20, 2026 | Piper Sandler | Maintains | Overweight |
| Oct 20, 2026 | Evercore ISI Group | Maintains | In-Line |
| Sep 9, 2026 | Evercore ISI Group | Maintains | In-Line |
| Sep 2, 2026 | Argus Research | Maintains | Buy |
| Aug 27, 2026 | Citigroup | Maintains | Neutral |
| Aug 27, 2026 | UBS | Maintains | Neutral |
As of October 26, 2026, 23 Wall Street analysts cover WSM: 11 rate it a buy or strong buy, 11 a hold and 1 a sell or strong sell. Their 12-month price targets range from $151.00 to $286.00. The median WSM price target is $255.00, 2.0% above the price of $249.96.
Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.
WSM trade plan: entry, stop loss and targets
Entry, stop and target levels from the moving averages and recent volatility. Educational, not advice.
WSM trade plan
Entry, stop and target levels, sized to your account. Change the bias or the risk and every level updates.
Long entry pick an entry style
Risk management
Profit targets (Based on Conservative Entry)
These levels come from WSM's moving averages and recent volatility, not from a forecast. Educational levels, not financial advice; the full disclaimer is at the foot of the page.
Risk profile
How much WSM tends to move, against the market and on its own.
WSM price history and drawdowns
WSM's worst falls and recoveries, what $10,000 became, and which months have been kind to it.
Track record checks
4/4Average daily move under 2% ›
The price has moved 1.64% on an average day (30-day standard deviation of daily returns).Recovered from its worst fall ›
The worst fall was 53.7%, from January 2020 to March 2020, regained by June 2020.Most 1-year holds ended higher ›
81% of 1-year holding periods in the last 10 years ended with a gain.Beat the S&P 500 since the chart begins ›
$10,000 invested in October 2016 is now worth $163,124, against $42,015 in the S&P 500 (SPY).
WSM Drawdowns & Recovery
As of October 26, 2026, WSM's worst peak-to-trough fall over the last 10 years with dividends reinvested was -53.7% (January 2020 to March 2020); it regained that peak by June 2020, 3 months after the low, and 81% of 1-year holding periods ended with a gain.
From weekly closing values with dividends reinvested. A drawdown is the fall from the highest value reached so far to a later low.
Growth of $10,000
What $10,000 put into WSM in October 2016 is worth now, against the same amount in the S&P 500.
Against the market: WSM beat the S&P 500 over this period: $163,124 against $42,015.
A $10,000 investment in WSM in October 2016 would be worth about $163,124 today with dividends reinvested, compared with about $42,015 for the same investment in the S&P 500 benchmark (also with dividends reinvested).
Seasonal patterns
Which calendar months have been kind to WSM, and which have not.
Strongest month, November: an average of +8.95%, up in 6 of 10 years.
Weakest month, December: an average of -2.59%, up in 5 of 10 years.
This month, October: has averaged -1.15%, up in 4 of 9 years. Past seasonality does not repeat on schedule.
Over the last 10 years, WSM's strongest calendar month has been November (average +8.95%, up in 6 of 10 years) and its weakest December (average -2.59%, up in 5 of 10 years).
Average return for each calendar month over the last 10 years, from weekly closing prices with dividends included.
WSM stock price prediction 2030
Thousands of simulated paths from the price history. A range of outcomes, not a forecast.
Monte Carlo projection
Thousands of simulated paths for $10,000 in WSM, from its own past volatility. The shaded area holds 80% of them.
CleaRank's 4-year Monte Carlo simulation, based on 10 years of price history, projects that a $10,000 investment in WSM today could grow to about $15,227 by 2030 in the base case, with a 90th-percentile outcome near $46,922 and a 10th-percentile outcome around $4,942. The simulation models price only; at today's 1.18% yield, dividends would add to these figures. Projections are statistical simulations, not guarantees.
WSM Stock Price Prediction 2030: Simulated Scenarios
The same simulation in share prices, year by year.
CleaRank's simulation projects a price near $381 for WSM by 2030 in the base case, from $250 today (1.5x over 4 years). The 10th-percentile path ends near $124. These are outcomes of a Monte Carlo simulation run on WSM's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | 10th percentile | Base case | 90th percentile | range base today |
|---|---|---|---|---|
| 2027 | $158 | $278 | $487 | |
| 2028 | $139 | $308 | $684 | |
| 2029 | $129 | $343 | $908 | |
| 2030 | $124 | $381 | $1,173 |
Method: a lognormal simulation of WSM's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles. How the simulation works
WSM insider trading
What the people running the company have bought and sold.
WSM insider trading
Shares the company's directors and officers bought and sold, from their own filings.
Month by month
Open-market purchases above the line, sales below.
Net insider selling: No insider bought WSM shares on the open market in the last 18 months. Sales are often planned in advance or cover tax on vesting shares, so they say less than purchases would.
As of October 26, 2026, WSM insiders reported 24 open-market sales worth $71.0M and no open-market purchases over the last 18 months; grants and option exercises are not counted.
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Oct 9, 2026 | Karalyn Yearout
Officer
|
Sell | 522 | $124.9K |
| Sep 11, 2026 | Jeffrey E. Howie
Chief Financial Officer
|
Grant | 7.0K | - |
| Aug 7, 2026 | Karalyn Yearout
Officer
|
Sell | 522 | $128.6K |
| Aug 4, 2026 | Karalyn Yearout
Officer
|
Sell | 1.0K | $250.0K |
| Aug 3, 2026 | Arianna Huffington
Director
|
Grant | 114 | - |
| Jul 15, 2026 | Laura Alber
Chief Executive Officer
|
Sell | 35.0K | $7.7M |
| Jun 18, 2026 | Anne A Finucane
Director
|
Grant | 590 | - |
| Jun 15, 2026 | Karalyn Yearout
Officer
|
Sell | 1.1K | $254.1K |
| Jun 11, 2026 | Esi Eggleston Bracey
Director
|
Grant | 1.3K | - |
| Jun 11, 2026 | Andrew Campion
Director
|
Grant | 1.3K | - |
| Jun 11, 2026 | Scott Arnold Dahnke
Director
|
Grant | 2.1K | - |
| Jun 11, 2026 | Scott Arnold Dahnke
Director
|
Grant | 2.1K | - |
| Jun 11, 2026 | Anne A Finucane
Director
|
Grant | 1.3K | - |
| Jun 11, 2026 | Arianna Huffington
Director
|
Grant | 1.2K | - |
| Jun 11, 2026 | William J Ready
Director
|
Grant | 1.3K | - |
| Jun 11, 2026 | Paasschen Frits D Van
Director
|
Grant | 1.4K | - |
| Jun 8, 2026 | Karalyn Yearout
Officer
|
Sell | 522 | $106.0K |
| May 27, 2026 | Laura Alber
Chief Executive Officer
|
Sell | 15.0K | $3.0M |
| May 14, 2026 | Laura Alber
Chief Executive Officer
|
Sell | 20.0K | $3.5M |
| May 4, 2026 | Arianna Huffington
Director
|
Grant | 145 | - |
| Apr 17, 2026 | Laura Alber
Chief Executive Officer
|
Sell | 15.0K | $3.0M |
| Apr 8, 2026 | Karalyn Yearout
Officer
|
Sell | 2.3K | $436.4K |
| Apr 8, 2026 | Jeffrey E. Howie
Chief Financial Officer
|
Sell | 1.4K | $267.4K |
| Apr 2, 2026 | Laura Alber
Chief Executive Officer
|
Grant | 12.6K | - |
| Apr 2, 2026 | Monica Bhargava
Officer
|
Grant | 2.7K | - |
| Apr 2, 2026 | Jeremy Brooks
Officer
|
Grant | 702 | - |
| Apr 2, 2026 | Jeffrey E. Howie
Chief Financial Officer
|
Grant | 3.2K | - |
| Apr 2, 2026 | David Randolph King
General Counsel
|
Grant | 1.4K | - |
| Apr 2, 2026 | Karalyn Yearout
Officer
|
Grant | 1.4K | - |
| Mar 26, 2026 | Jeffrey E. Howie
Chief Financial Officer
|
Sell | 32.7K | $5.9M |
| Mar 20, 2026 | Laura Alber
Chief Executive Officer
|
Grant | 366.4K | - |
| Mar 20, 2026 | Monica Bhargava
Officer
|
Grant | 61.2K | - |
| Mar 20, 2026 | Jeremy Brooks
Officer
|
Grant | 2.5K | - |
| Mar 20, 2026 | Jeffrey E. Howie
Chief Financial Officer
|
Grant | 72.6K | - |
| Mar 20, 2026 | David Randolph King
General Counsel
|
Grant | 32.6K | - |
| Mar 20, 2026 | Karalyn Yearout
Officer
|
Grant | 22.1K | - |
| Mar 16, 2026 | Laura Alber
Chief Executive Officer
|
Sell | 20.0K | $3.7M |
| Feb 2, 2026 | Arianna Huffington
Director
|
Grant | 128 | - |
| Feb 2, 2026 | William J Ready
Director
|
Grant | 142 | - |
| Jan 27, 2026 | Jeremy Brooks
Officer
|
Grant | 409 | - |
| Jan 23, 2026 | Monica Bhargava
Officer
|
Grant | 8.3K | - |
| Jan 15, 2026 | Laura Alber
Chief Executive Officer
|
Sell | 35.0K | $7.3M |
| Jan 14, 2026 | Karalyn Yearout
Officer
|
Sell | 767 | $157.4K |
| Dec 15, 2025 | Laura Alber
Chief Executive Officer
|
Grant | 5.4K | - |
| Nov 26, 2025 | Laura Alber
Chief Executive Officer
|
Sell | 30.0K | $5.4M |
| Nov 24, 2025 | Jeremy Brooks
Officer
|
Grant | 3.0K | - |
| Nov 3, 2025 | Arianna Huffington
Director
|
Grant | 135 | - |
| Nov 3, 2025 | William J Ready
Director
|
Grant | 149 | - |
| Sep 24, 2025 | Karalyn Yearout
Officer
|
Sell | 3.5K | $695.8K |
| Sep 18, 2025 | Jeffrey E. Howie
Chief Financial Officer
|
Sell | 3.2K | $627.0K |
| Sep 15, 2025 | Laura Alber
Chief Executive Officer
|
Sell | 90.0K | $18.0M |
| Sep 12, 2025 | Jeffrey E. Howie
Chief Financial Officer
|
Grant | 7.0K | - |
| Sep 12, 2025 | Jeffrey E. Howie
Chief Financial Officer
|
Grant | 250 | - |
| Sep 8, 2025 | David Randolph King
General Counsel
|
Sell | 17.5K | $3.6M |
| Aug 4, 2025 | Arianna Huffington
Director
|
Grant | 126 | - |
| Aug 4, 2025 | William J Ready
Director
|
Grant | 144 | - |
| Aug 1, 2025 | Monica Bhargava
Officer
|
Grant | 3.2K | - |
| Jul 15, 2025 | Laura Alber
Chief Executive Officer
|
Sell | 30.0K | $5.0M |
| Jul 1, 2025 | Jeffrey E. Howie
Chief Financial Officer
|
Sell | 4.0K | $675.9K |
| Jun 10, 2025 | Arianna Huffington
Director
|
Grant | 1.0K | - |
| Jun 2, 2025 | Jeffrey E. Howie
Chief Financial Officer
|
Sell | 4.0K | $628.4K |
| May 29, 2025 | Esi Eggleston Bracey
Director
|
Grant | 1.4K | - |
| May 29, 2025 | Andrew Campion
Director
|
Grant | 1.4K | - |
| May 29, 2025 | Scott Arnold Dahnke
Director
|
Grant | 2.2K | - |
| May 29, 2025 | Scott Arnold Dahnke
Director
|
Grant | 2.2K | - |
| May 29, 2025 | Anne A Finucane
Director
|
Grant | 1.4K | - |
| May 29, 2025 | William J Ready
Director
|
Grant | 1.5K | - |
| May 29, 2025 | Paasschen Frits D Van
Director
|
Grant | 1.5K | - |
| May 5, 2025 | Arianna Huffington
Director
|
Grant | 124 | - |
| May 5, 2025 | William J Ready
Director
|
Grant | 149 | - |
| May 1, 2025 | Jeffrey E. Howie
Chief Financial Officer
|
Sell | 4.0K | $627.1K |
Source: TwelveData, from SEC Form 4 filings
WSM stock forecast: questions people ask
Answered from the figures on this page, as of October 26, 2026.