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As of September 11, 2026, Williams-Sonoma, Inc. (WSM) trades at $226.15. CleaRank Financial AI rates it Hold with a fair value of $257.00, 13.6% above the current price. Wall Street's consensus target is $257.00 across 23 analysts. RSI at 34 is in neutral territory, and the price is below its 50-day average of $232.07.
Williams-Sonoma, Inc. (WSM)
Williams-Sonoma, Inc. NYSE
$226.15
2.410 (1.08%)
At close: Sep 11, 4:00 PM EDT
AI Analyst Consensus
59 / 100
Williams-Sonoma, Inc. (WSM) is currently trading at $226.15, below its 50-day simple moving average of $232.07, indicating recent downward price pressure. Despite this, the stock remains above its 200-day SMA of $205.37, suggesting a longer-term uptrend is still intact. The company's revenue growth stands at 6.7%, aligning with the sector median, and its P/E ratio of 23.34 is slightly above the sector average of 20.8. However, a significant concern is the heavy insider selling, with over $82 million in dispositions and no reported purchases, signaling a lack of confidence from management. The consensus rating is 'Hold' with a score of 62, and the median analyst price target of $257.00 suggests a potential upside of 13.6%.
WSM Price Analysis
Market Metrics
Open
$226.50
Day Range
$225.60 to $228.13
Prev Close
$223.74
Volume
46.9K
52-Week Range
$165.51 to $254.89
Market Cap
$26.64B
Peer Benchmarking
Valuation vs Sector (Consumer Cyclical)
Performance vs XLY
Sector Position Analysis
Valuation is broadly in line with sector peers (12% difference), suggesting fair market pricing relative to industry standards.
WSM Analysis
Company's Health
3/5
12-Month Analyst Target
+13.64% Upside
Median of 23 analysts (12-month)
$257.00
AI Technical Analysis
Williams-Sonoma, Inc. is currently trading below its 50-day SMA of $232.07, indicating short-term weakness, though it remains above its 200-day SMA of $205.37. The Relative Strength Index (RSI) is at 34.2, signaling bearish momentum, and the MACD is trending negative at -2.93. Volume has been significantly below average recently, with the latest volume at 46,860 compared to a daily average of 1,111,866, suggesting a lack of conviction behind the current price action. Key support is seen at the 200-day SMA, while resistance lies at the 50-day SMA and the recent highs.
ProTips
- Monitor insider transaction activity closely; the current heavy selling trend is a significant bearish signal that could precede further price declines.
- The stock's position below its 50-day SMA and bearish RSI momentum suggest caution. Consider waiting for a technical reversal or a clear shift in insider sentiment before initiating new positions.
- Given the mixed signals, consider a more conservative position sizing or a strategy that accounts for potential volatility, especially with the upcoming holiday sales period.
Key Catalysts
Bearish
Heavy Insider Selling Continues
Insiders have sold over $82 million worth of stock with no reported purchases, indicating a significant lack of confidence in the company's near-term prospects.
Source: Insider Trading DataBearish
Below 50-Day Moving Average
The stock is trading below its 50-day SMA of $232.07, which often serves as a short-term resistance level and suggests downward price pressure.
Source: Technical AnalysisBullish
Recent Earnings Beat
Williams-Sonoma exceeded Q3 2026 EPS estimates by 37.86% ($2.84 actual vs $2.06 estimate), leading to a positive, albeit small, price reaction.
Source: Earnings ReportNeutral
Analyst Price Target Suggests Modest Upside
The median analyst price target of $257.00 implies a 13.6% upside from the current price, providing a potential ceiling for the stock.
Source: Analyst RatingsMarket Outlook
Williams-Sonoma, Inc.'s base case outlook suggests a potential move towards the median analyst target price of $257.00, representing a 13.6% upside from the current $226.15. This projection is supported by the company's ability to meet or exceed earnings expectations in recent quarters and revenue growth that aligns with sector averages. However, the significant insider selling and bearish technical momentum pose considerable risks to this outlook. A catalyst for upside could be stronger-than-expected holiday season sales or a shift in insider sentiment, while continued selling pressure or a broader retail downturn could push the stock lower.
Key Statistics
| Market Cap | 26.64B |
|---|---|
| P/E Ratio | 23.34 |
| EPS (TTM) | 9.75 |
| Dividend Yield | 1.26% |
| 52 Week High | 254.89 |
| 52 Week Low | 165.51 |
Williams-Sonoma, Inc. exhibits a P/E ratio of 23.34, which is slightly elevated compared to the sector average of 20.8, suggesting a modest valuation premium. Revenue growth of 6.7% matches the sector median, indicating stable top-line performance within its industry. The balance sheet strength is not detailed, but the current price action and insider selling warrant caution regarding its valuation. The company pays a dividend yield of approximately 1.26%.
Earnings & Growth Analysis
Williams-Sonoma, Inc. recently reported an EPS of $2.84 for its latest quarter, significantly beating the estimate of $2.06 by 37.86%, leading to a modest 0.41% price increase. Prior to this, the company missed estimates in the second quarter of 2026, reporting $0.38 versus an expected $0.39. Overall, the earnings trend shows a pattern of mixed performance, with recent strong beats but also previous misses, indicating some volatility in its ability to meet analyst expectations.
Key Risks
The primary risk for Williams-Sonoma, Inc. is the heavy insider selling, with over $82 million in dispositions and no reported purchases, which signals a lack of confidence from management. Additionally, the stock is trading below its 50-day moving average and exhibits bearish momentum according to its RSI, suggesting potential for further downside. While the company has beaten recent earnings expectations, the overall insider sentiment and technical indicators present significant headwinds.
Technical Indicators
| RSI (14) | 34.20 |
|---|---|
| MACD | -2.93 |
| SMA 50 | 232.07 |
| SMA 200 | 205.37 |
RSI
Bearish
SMA Cross
Bullish
Price vs SMA
Bearish
MACD
Bearish
Golden Cross in effect with the 50-day SMA ($232.07) above the 200-day SMA ($205.37), price is trading below the 50-day SMA.
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY)
+0.53
Moderate correlation
Nasdaq 100 (QQQ)
+0.47
Moderate correlation
Bitcoin (BTC)
+0.11
Weak correlation
Gold (XAU)
+0.01
Weak correlation
Check Custom Correlation
Calculating correlation...
WSM Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative
2%
Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Entry Strategies (click to switch)
CONSERVATIVE
$223.89
Slight discount to current
Wait for small dip
AGGRESSIVE
$226.15
At current price
Enter now if confident
Risk Management
STOP LOSS
$217.17
MAX LOSS
-3.0%
Volatility-Adjusted Stop Loss
Calculated based on RSI (34.2) and current market volatility
Profit Targets (Based on Conservative Entry)
TARGET 1
$230.61
+3% (Conservative)
+2.0% (Aggressive)
TARGET 2
$235.08
+5% (Conservative)
+3.9% (Aggressive)
TARGET 3
$241.80
+8% (Conservative)
+6.9% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
Calculate Your Trade
Disclaimer
This AI-generated trade plan for WSM is for educational and informational purposes only and does not constitute financial advice. The analysis is based on historical data patterns and technical indicators which may not predict future results. Stock trading involves risk of loss. Verify all data independently and consult a qualified financial advisor. Generated on September 11, 2026.Growth of $10,000
A $10,000 investment in WSM in September 2016 would be worth about $89,657 today, compared with about $35,030 for the same investment in the S&P 500 benchmark.
Compare with Another Ticker
Monte Carlo Projection (10yr)
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in WSM today could grow to about $38,083 by 2036 in the base case, with a bull case near $224,957 and a bear case around $6,447. Projections are statistical simulations, not guarantees.
WSM Stock Price Prediction: 2030
CleaRank's simulation projects a price near $386 for WSM by 2030 in the base case, from $226 today (1.7x over 4 years). The downside path ends near $126. These are outcomes of a Monte Carlo simulation run on WSM's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | Downside (10th pct) | Base case | Upside (90th pct) |
|---|---|---|---|
| 2027 | $147 | $259 | $453 |
| 2028 | $134 | $295 | $654 |
| 2029 | $128 | $338 | $894 |
| 2030 | $126 | $386 | $1,187 |
| 2031 | $126 | $441 | $1,550 |
| 2032 | $127 | $504 | $1,997 |
| 2033 | $130 | $577 | $2,548 |
| 2034 | $135 | $659 | $3,228 |
| 2035 | $140 | $753 | $4,063 |
| 2036 | $146 | $861 | $5,087 |
Method: 10,000 simulated price paths using WSM's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. WSM is highly volatile, so its upside column reaches an extreme multiple; treat it as a statistical tail, not an expectation. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice.
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WSM Insider Trading Analysis
Bought
None
No open-market buys
Sold
$82.0M
26 Transactions
Insiders
16
Active Traders
Avg Transaction
$3.2M
Large trades
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Sep 15, 2025 | ALBER LAURA
Chief Executive Officer
|
Sell | 90.0K | $18.0M |
| Sep 25, 2023 | ALBER LAURA J
Chief Executive Officer
|
Sell | 100.0K | $15.0M |
| Jan 21, 2025 | ALBER LAURA J
Chief Executive Officer
|
Sell | 45.0K | $9.3M |
| Jul 15, 2026 | ALBER LAURA
Chief Executive Officer
|
Sell | 35.0K | $7.7M |
| Jan 15, 2026 | ALBER LAURA
Chief Executive Officer
|
Sell | 35.0K | $7.3M |
| May 15, 2024 | ALBER LAURA J
Chief Executive Officer
|
Sell | 20.0K | $6.4M |
| Jul 15, 2024 | ALBER LAURA J
Chief Executive Officer
|
Sell | 40.0K | $6.3M |
| Aug 8, 2022 | ALBER LAURA J
Chief Executive Officer
|
Sell | 40.0K | $6.1M |
| Mar 27, 2025 | HOWIE JEFFREY
Chief Financial Officer
|
Sell | 36.3K | $6.0M |
| Mar 26, 2026 | HOWIE JEFFREY E.
Chief Financial Officer
|
Sell | 32.7K | $5.9M |
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Frequently Asked Questions
Is Williams-Sonoma, Inc. stock a buy right now?
Williams-Sonoma, Inc. (WSM) is currently rated a 'Hold' with a consensus score of 62. While the median analyst price target of $257.00 suggests a potential 13.6% upside from the current price of $226.15, significant insider selling and bearish technical momentum warrant caution.
What is the outlook for Williams-Sonoma, Inc. stock?
The outlook for Williams-Sonoma, Inc. is mixed. While revenue growth is in line with the sector and recent earnings have shown positive surprises, heavy insider selling and bearish technical indicators suggest potential headwinds. The median analyst target price indicates modest upside, but risks remain.
What are the biggest risks facing Williams-Sonoma, Inc.?
The most significant risk for Williams-Sonoma, Inc. is the substantial insider selling, totaling over $82 million with no reported insider purchases. This, combined with bearish technical momentum indicated by the RSI and the stock trading below its 50-day SMA, presents a notable risk to the stock's performance.
How does Williams-Sonoma, Inc. compare to its sector averages?
Williams-Sonoma, Inc. has a P/E ratio of 23.34, slightly above the sector average of 20.8. Its revenue growth of 6.7% matches the sector median. The company's return on equity is not explicitly provided but is implied to be in line with the sector's 12.5% average given its valuation.
What is the analyst consensus for Williams-Sonoma, Inc. stock?
The Wall Street consensus for Williams-Sonoma, Inc. is 'Hold', with a score of 62 out of 100. This is based on ratings from 23 analysts, with 2 Strong Buys, 9 Buys, 11 Holds, and 1 Strong Sell.
What is the median price target for Williams-Sonoma, Inc. stock?
The median analyst price target for Williams-Sonoma, Inc. is $257.00, with a high of $280 and a low of $151. This suggests a potential upside of 13.6% from the current price of $226.15.
Has Williams-Sonoma, Inc. shown recent insider buying or selling?
Williams-Sonoma, Inc. has experienced significant insider selling, with over $82 million in dispositions and no reported insider purchases. The insider narrative indicates heavy sell-off pressure from insiders.