CleaRank Financial AI • AI-powered analysis using real-time market data from TwelveData
Analysis reviewed by Anthony Beachey, Financial Journalist. Data refreshed daily. Not financial advice.
Williams-Sonoma, Inc. (WSM) is currently trading at $242.48, above its 50-day SMA of $234.49 and 200-day SMA of $210.93, indicating positive short-to-medium term momentum. The company boasts a strong health score of 4 out of 5, reflecting strong fundamentals. Analysts maintain a 'Buy' consensus with a median price target of $257, suggesting a 6% upside from current levels. Despite the positive technical and analyst outlook, significant insider selling totaling $71 million across recent filings presents a notable risk. This heavy selling pressure, as indicated by the heavy insider selling, warrants close monitoring. The company's financial performance has been strong, with recent earnings beats and positive revenue growth, but the insider activity tempers the overall bullish sentiment.
WSM at a glance
Williams-Sonoma, Inc. (WSM): Buy, 63/100 on CleaRank's AI score.
TrendUp: the price is above both its 50- and 200-day moving averages ($234.49 and $210.93).
InsidersInsiders sold $71.0M and made no open-market purchases over the last 18 months.
ValuationP/E of 24.2 against 20.8 for the Consumer Cyclical sector: broadly in line with peers (+16%).
As of October 15, 2026, Williams-Sonoma, Inc. (WSM) trades at $242.48. Wall Street's consensus target is $257.00 across 23 analysts. The 14-day RSI (daily closes) is 61, showing bullish momentum without being overbought, and the price is above its 50-day simple moving average of $234.49.
Figures as of October 15, 2026.
Only on CleaRank
Figures we compute ourselves from WSM's own price, earnings and insider-filing history. Tap one to see it in context.
Valuation is broadly in line with sector peers (16% difference), suggesting fair market pricing relative to industry standards.
WSM Financial Performance
Revenue vs. Earnings
Annual
Quarterly
Earnings Reality Check
In the last 2 quarters, WSM beat the analyst estimate 2 times; the stock rose in the first session after every beat.
WSM earnings surprises and the stock's reaction
Report
EPS estimate
EPS actual
Surprise
First session
5 sessions
Aug 26, 2026
$2.06
$2.84
+37.86%
+0.41%
-6.62%
May 21, 2026
$1.80
$1.93
+7.22%
+0.29%
+6.06%
The first session is the first full trading day on the news: the report day itself for a report before the open, the next day for one after the close. Surprise is actual EPS against the consensus estimate.
As of October 15, 2026, WSM has beaten the analyst EPS estimate in 2 of its last 2 reported quarters and rose in the first trading session after every one of those beats; its latest report, on August 26, 2026, came in 37.86% above the estimate and the stock moved +0.41% in the first session.
WSM Analysis
Company's Health4/5
12-Month Analyst Target+5.99% above price
Median of 23 analysts (12-month)
$257.00
AI Analyst Consensus ScoreBuy
Williams-Sonoma's stock is trading above its 50-day SMA of $234.49 and 200-day SMA of $210.93, signaling an upward trend. The 14-day RSI is at 61.03, indicating bullish momentum, and the MACD at 3.13 further supports this positive trend. The stock is also trading above its 20-day EMA at $235.52. Key support levels are indicated by the moving averages, with resistance likely near recent highs. Volume has been above average, with the latest volume at 1.33 million compared to an average of 1.17 million, suggesting investor interest. The overall chart structure points towards continued strength in the near term, provided broader market conditions remain favorable.
ProTips
Monitor insider selling activity closely, as over $71 million in dispositions have been reported, which could indicate potential headwinds.
The stock is trading above its 50-day and 200-day moving averages ($234.49 and $210.93), suggesting positive short-term momentum, but be aware of the elevated P/E ratio relative to sector peers.
Key Catalysts
BullishConsistent Earnings Beats
Williams-Sonoma has a strong track record of exceeding analyst EPS estimates, most recently by 37.86% in August 2026, indicating operational strength and market demand.
Source: Company Reports
BearishHeavy Insider Selling
Insiders have sold over $71 million in shares across recent filings, signaling potential concerns or a need for liquidity among management.
Source: Insider Filings
NeutralAnalyst Price Target Maintenance
Multiple analysts have maintained their 'Buy' or 'Outperform' ratings and price targets following recent earnings reports, indicating continued confidence from the sell-side.
Source: Analyst Reports
BullishPositive Technical Indicators
The stock is trading above key moving averages (50-day SMA, 200-day SMA, 20-day EMA) with a bullish RSI, suggesting favorable short-term price action.
Source: Technical Analysis
Market Outlook
Williams-Sonoma is expected to maintain its positive trajectory in the next 6-12 months, supported by strong earnings beats and a 'Buy' consensus from analysts. The median price target of $257 suggests a modest 6% upside from current levels, reflecting analyst confidence in continued performance. The company's strong profitability and high return on equity provide a solid foundation for sustained operations. However, the significant insider selling is a key factor that could dampen investor sentiment and potentially pressure the stock price. A shift in consumer spending patterns or increased competitive pressures could also impact future growth. Investors should monitor insider activity closely and consider the elevated valuation in relation to sector averages.
Key Statistics
Market Cap
28.56B
P/E Ratio
24.20
EPS (TTM)
9.87
Dividend Yield
1.17%
52 Week High
254.89
52 Week Low
165.51
As of October 15, 2026, WSM trades at $242.48, with a market value of $28.56B, a P/E ratio of 24.20 and a dividend yield of 1.17%.
Williams-Sonoma's valuation appears reasonable relative to its sector peers, with a P/E ratio of 24.20 compared to the sector average of 20.8. Its price-to-sales ratio stands at 3.51, which is higher than the sector average of 1.9. The company demonstrates strong profitability with a net profit margin of 14.73% and an operating margin of 17.27%, both significantly exceeding sector averages. Return on equity is exceptionally high at 54.96%, far surpassing the sector's 12.4%. The debt-to-equity ratio is 0.71, aligning with the sector average. While the P/E is somewhat elevated compared to the sector, the company's superior profitability and return on equity metrics justify a premium valuation.
Earnings & Growth Analysis
Williams-Sonoma recently reported strong earnings, beating analyst estimates for the August 26, 2026 quarter with an EPS of $2.84 against an estimate of $2.06, a 37.86% surprise. This follows a previous beat in May 2026, where EPS was $1.93 versus an estimate of $1.80. The company has a consistent track record of exceeding earnings expectations, indicating operational efficiency and effective market positioning.
Key Risks
The primary risk for Williams-Sonoma stems from significant insider selling, with over $71 million in shares disposed of. Additionally, the stock's valuation, with a P/E ratio of 24.20 and a price-to-sales ratio of 3.51, is elevated compared to sector averages, increasing vulnerability to market corrections. Competition within the specialty retail sector remains intense, posing a continuous challenge to market share and profitability.
Technical Indicators i
RSI (14-day)
61.03
MACD (12, 26)
3.13
SMA (50-day)
234.49
SMA (200-day)
210.93
Technical RatingBullish
RSI
Bullish
SMA Cross
Bullish
Price vs SMA
Bullish
MACD
Bullish
Golden Cross in effect with the 50-day SMA ($234.49) above the 200-day SMA ($210.93), price action is firmly bullish above key moving averages.
As of October 15, 2026, with WSM at $242.48, its 14-day RSI is 61.0 (showing bullish momentum without being overbought), its 50-day simple moving average is $234.49 and its 200-day is $210.93.
Calculated by CleaRank on daily closes as of October 15, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26).
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY)+0.51
Moderate correlation
Nasdaq 100 (QQQ)+0.45
Moderate correlation
Bitcoin (BTC)+0.20
Weak correlation
Gold (XAU)+0.03
Weak correlation
As of October 15, 2026, WSM's 1-year correlation of daily returns is +0.51 with S&P 500 (SPY), +0.45 with Nasdaq 100 (QQQ), +0.20 with Bitcoin (BTC) and +0.03 with gold (XAU).
Check Custom Correlation
How does any other asset move with WSM? One year of daily closes, Pearson correlation.
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WSM Wall Street View
12-month price targets
Low $151.00Median $257.00 (+6.0%)High $280.00
Ratings
Buy 11Hold 11Sell 13 months ago: 11 of 23 buy
Recent rating actions
Recent analyst rating actions on WSM
Date
Firm
Action
Rating
Sep 9, 2026
Evercore ISI Group
Maintains
In-Line
Sep 2, 2026
Argus Research
Maintains
Buy
Aug 27, 2026
Citigroup
Maintains
Neutral
Aug 27, 2026
UBS
Maintains
Neutral
Aug 27, 2026
RBC Capital
Reiterates
Outperform
Aug 27, 2026
Guggenheim
Reiterates
Neutral
As of October 15, 2026, 23 Wall Street analysts cover WSM: 11 rate it a buy or strong buy, 11 a hold and 1 a sell or strong sell. Their 12-month price targets range from $151.00 to $280.00, with a median of $257.00, 6.0% above the price of $242.48.
Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.
WSM Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative2%Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Long entry pick an entry style
Conservative
$237.63
2% below current price (Pullback entry)
Lower risk, wait for pullback
Aggressive
$242.48
Buy at current price
Higher risk, immediate entry
Risk Management
STOP LOSS
$230.26
MAX LOSS
-3.1%
Volatility-Adjusted Stop Loss
Calculated based on RSI (61.0) and current market volatility
These levels come from WSM's moving averages and recent volatility, not from a forecast. Educational levels, not financial advice; the full disclaimer is at the foot of the page.
Growth of $10,000
A $10,000 investment in WSM in October 2016 would be worth about $103,381 today, compared with about $36,237 for the same investment in the S&P 500 benchmark. This is price change only; dividends paid along the way would add to it.
Compare with Another Ticker
WSM Drawdowns & Recovery
Worst fall, last 10 years
-52.4%
November 2021 to May 2022
Recovery
21 months
back at the old peak by February 2024
From the 10-year high
-3.7%
highest close, August 2026
1-year holds that gained
76%
of every 1-year window
As of October 15, 2026, WSM's worst peak-to-trough fall over the last 10 years was -52.4% (November 2021 to May 2022); it regained that peak by February 2024, 21 months after the low, and 76% of 1-year holding periods ended with a gain.
From weekly closing values. A drawdown is the fall from the highest value reached so far to a later low.
Monte Carlo Projection (10yr)
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in WSM today could grow to about $28,487 by 2036 in the base case, with a 90th-percentile outcome near $168,539 and a 10th-percentile outcome around $4,815. The simulation models price only; at today's 1.17% yield, dividends would add to these figures. Projections are statistical simulations, not guarantees.
WSM Stock Price Prediction: 2030
CleaRank's simulation projects a price near $369 for WSM by 2030 in the base case, from $242 today (1.5x over 4 years). The 10th-percentile path ends near $120. These are outcomes of a Monte Carlo simulation run on WSM's historical return distribution, not price targets, and they assume no dividends are reinvested.
WSM simulated price paths by year
Year
10th percentile
Base case
90th percentile
2027
$153
$269
$472
2028
$135
$299
$662
2029
$125
$332
$879
2030
$120
$369
$1,135
2031
$116
$409
$1,439
Method: a lognormal simulation of WSM's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles.
As of October 15, 2026, WSM insiders reported 24 open-market sales worth $71.0M and no open-market purchases over the last 18 months; grants and option exercises are not counted.
Recent insider transactions in WSM
Date
Insider
Type
Shares
Value
Sep 11, 2026
HOWIE JEFFREY E.
Chief Financial Officer
Grant
7.0K
-
Aug 7, 2026
YEAROUT KARALYN
Officer
Sell
522
$128.6K
Aug 4, 2026
YEAROUT KARALYN
Officer
Sell
1.0K
$250.0K
Aug 3, 2026
HUFFINGTON ARIANNA
Director
Grant
114
-
Jul 15, 2026
ALBER LAURA
Chief Executive Officer
Sell
35.0K
$7.7M
Jun 18, 2026
FINUCANE ANNE A
Director
Grant
590
-
Jun 15, 2026
YEAROUT KARALYN
Officer
Sell
1.1K
$254.1K
Jun 11, 2026
BRACEY ESI EGGLESTON
Director
Grant
1.3K
-
Jun 11, 2026
CAMPION ANDREW
Director
Grant
1.3K
-
Jun 11, 2026
DAHNKE SCOTT ARNOLD
Director
Grant
2.1K
-
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Frequently Asked Questions
Is Williams-Sonoma (WSM) stock a buy right now?
Williams-Sonoma (WSM) is currently rated a 'Buy' by Wall Street analysts with a median price target of $257, implying a 6% upside. The stock exhibits bullish technical momentum and strong profitability, but significant insider selling presents a notable risk.
What is the long-term outlook for Williams-Sonoma?
The long-term outlook for Williams-Sonoma is moderately positive, with projected revenue growth of 5.8% annually over the next five years. However, this outlook is tempered by significant insider selling and intense competition in the retail sector.
How does Williams-Sonoma's valuation compare to its peers?
Williams-Sonoma's P/E ratio of 24.20 is higher than the sector average of 20.8, and its price-to-sales ratio of 3.51 exceeds the sector average of 1.9. However, its superior profitability metrics, including a net profit margin of 14.73% and ROE of 54.96%, justify a premium valuation.
What are the key risks facing Williams-Sonoma?
The primary risks include substantial insider selling totaling over $71 million, an elevated valuation compared to sector averages, and intense competition within the specialty retail market.
How has Williams-Sonoma performed in recent earnings reports?
Williams-Sonoma has consistently beaten earnings estimates, most recently reporting EPS of $2.84 against an estimate of $2.06 for the August 26, 2026 quarter, a 37.86% surprise.
What is the current technical picture for Williams-Sonoma stock?
Technically, Williams-Sonoma is showing bullish momentum, trading above its 50-day and 200-day moving averages ($234.49 and $210.93), with a 14-day RSI of 61.0 indicating strength. Volume has also been above average, supporting the upward trend.
What are Wall Street analysts' price targets for Williams-Sonoma?
The median analyst price target for Williams-Sonoma is $257, with a range from a low of $151 to a high of $280. This suggests a potential upside of 6% from the current price of $242.48.
Does WSM pay a dividend?
Yes. As of October 15, 2026, WSM's dividend yield is 1.17%, or about $2.84 per share a year at the current price of $242.48. Yields move with the share price and with changes to the payout.
Are insiders buying or selling WSM?
Selling, on balance. In the last 18 months, WSM's officers, directors and large holders reported 24 sales worth $71.0M and no open-market purchases. Grants and option exercises are not counted as buying.
What is WSM's biggest drop in the last 10 years?
Williams-Sonoma, Inc. (WSM)'s worst peak-to-trough fall over the last 10 years was -52.4%, from November 2021 to May 2022. It regained that peak by February 2024, 21 months after the low. Over the same period, 76% of 1-year holding periods ended with a gain.
