Stock·NYSE·Consumer Cyclical
Whirlpool Corp. (WHR)
- Market cap
- $1.83B
- P/E
- 9.77
- Street target
- $42.50median of 13 analysts
- 52-week range
- $27.15 $94.82
The short version
Where WHR stands today, in four lines, and what CleaRank Financial AI makes of it.
WHR at a glance
Whirlpool Corp. (WHR): Hold, 42/100 on CleaRank's AI score.
- Trend Down: the price is below both its 50- and 200-day moving averages ($35.70 and $51.38).
- Earnings WHR beat estimates in 1 of its last 5 quarters, and the stock rose the next day every time.
- Insiders Insiders bought $199K and made no open-market sales over the last 18 months.
- Valuation P/E of 9.8 against 20.8 for the Consumer Cyclical sector: a discount to peers (-53%).
Figures as of October 16, 2026.
CleaRank Financial AI
Whirlpool Corp. (WHR) is currently trading at $28.04, significantly below its 50-day and 200-day moving averages ($35.70 and $51.38), indicating a bearish technical trend.
The company has experienced a substantial revenue decline of -6.8% year-over-year, and recent earnings reports have shown significant negative surprises, with EPS missing estimates by as much as 520% in the latest quarter. Despite these challenges, there has been moderate insider buying totaling $198.8K, suggesting some level of internal confidence, though this is offset by a predominantly 'Hold' Wall Street consensus among 13 analysts. The stock's price-to-sales ratio of 0.12 is considerably lower than the sector median of 1.9, and its return on equity at 5.93% lags the sector average of 12.4%. The company's debt-to-equity ratio stands at 2.05, which is in line with the sector average. However, the negative profit margin of 1.25% and operating margin of 1.62% highlight profitability concerns. While the stock is trading at a discount to its sector's average P/E ratio, the persistent earnings misses and revenue contraction present considerable risks. The forward revenue growth estimate for the next quarter is a modest +1.00%, with a projected -4.00% for the current year, indicating a challenging near-term outlook. The stock's oversold RSI of 26.79 suggests potential for a short-term bounce, but the broader trend remains bearish.
Only on CleaRank
Figures we compute ourselves from WHR's own price, earnings and insider-filing history. Tap one to see it in context.
Price and trading
The chart, today's range and how far the price has moved over each period.
Trend checks
0/4Price above its 50-day average ›
The price of $28.04 is 21.4% below the 50-day simple moving average of $35.70.Price above its 200-day average ›
The price is 45.4% below the 200-day simple moving average of $51.38.50-day average above the 200-day ›
The 50-day average ($35.70) is 30.5% below the 200-day average ($51.38), the arrangement of a falling longer-term trend.In the upper half of its 52-week range ›
The price sits at 1% of its 52-week range, between $27.15 and $94.82.
WHR share price
Pick a period: each tab shows how far WHR has moved over it, to the last close.
Today's trading
Where WHR sits inside today's range and its 52-week range.
Fundamentals
Valuation against the sector, and the revenue and earnings behind it.
Valuation and quality checks
3/4P/E below the sector median ›
The trailing P/E of 9.77 is 53.0% below the Consumer Cyclical median of 20.8.P/S below the sector median ›
The price-to-sales ratio of 0.12 is 93.6% below the sector median of 1.9.Profitable over the last 12 months ›
Net income over the last 12 months was $170.0M on revenue of $14.9B, a net margin of 1.1%.Beat estimates in most recent reports ›
WHR beat the EPS estimate in 1 of its last 5 reports.
Key statistics
The headline figures for WHR.
As of October 16, 2026, WHR trades at $28.04, with a market value of $1.83B and a P/E ratio of 9.77.
What the numbers say
CleaRank Financial AI's reading of WHR's valuation, growth and risks.
Whirlpool Corp. (WHR) is valued at a price-to-sales ratio of 0.12, significantly below the sector median of 1.9, indicating a potential undervaluation relative to its revenue.
However, this valuation is tempered by a negative net profit margin of 1.25% and an operating margin of 1.62%, suggesting profitability challenges. The company's return on equity stands at 5.93%, considerably lower than the sector average of 12.4%, indicating lower efficiency in generating profits from shareholder equity. The company's revenue has contracted by 6.8% year-over-year, and forward revenue growth estimates are subdued, with the current year projected to decline by 4.00%. Despite the low valuation multiples, the persistent revenue decline and negative profit margins raise concerns about the sustainability of its business model and its ability to generate value for shareholders. The debt-to-equity ratio of 2.05 is in line with sector averages, but the weak profitability metrics suggest that the company may struggle to service its debt effectively in the long term.
WHR against the Consumer Cyclical sector
How WHR compares with the median Consumer Cyclical stock CleaRank tracks.
Price to earnings vs sector: WHR trades at a notable discount to sector peers (-53%), which may indicate undervaluation or specific company headwinds.
Return vs VCR: Since May 5, 2025, WHR has lost 63.6% against a gain of 15.2% for VCR.
Performance against VCR
WHR and the Consumer Cyclical sector fund over the same days.
Revenue and earnings
How much WHR sells, and how much of it becomes profit.
Revenue growth: Revenue fell 6.5% in FY2025 to $15.5B, from $16.6B a year earlier.
Profit margin: The net margin was 2.2% in FY2025, up from -1.8% the year before.
Profitable: WHR earned $341M in FY2025.
Earnings reality check
Did WHR beat what analysts expected, and how did the stock react?
Earnings record: WHR beat the analyst estimate in 1 of the last 5 quarters.
Market reaction: The stock rose in the first session after every beat.
| Report | Estimate | Actual | Surprise | First session | 5 sessions |
|---|---|---|---|---|---|
| Aug 3, 2026after close | $0.05 | -$0.21 | -520.00% | +13.80% | +7.55% |
| Jan 28, 2026after close | $1.52 | $1.10 | -27.63% | -4.83% | +8.43% |
| Jul 28, 2025after close | $1.74 | $1.34 | -22.99% | -13.43% | -15.13% |
| Apr 23, 2025after close | $1.70 | $1.70 | +0.00% | +1.58% | -1.88% |
| Oct 23, 2024after close | $3.20 | $3.43 | +7.19% | +11.17% | +4.30% |
As of October 16, 2026, WHR has beaten the analyst EPS estimate in 1 of its last 5 reported quarters and rose in the first trading session after that beat; its latest report, on August 3, 2026, came in 520.00% below the estimate and the stock moved +13.80% in the first session.
The first session is the first full trading day on the news: the report day itself for a report before the open, the next day for one after the close. Surprise is actual EPS against the consensus estimate.
AI analysis and technicals
CleaRank's score and reasoning, the indicators behind it, and what the price moves with.
Momentum checks
0/3RSI not overbought or oversold ›
The 14-day RSI is 26.8, in oversold territory.RSI above 50 ›
An RSI of 26.8 is below the 50 midpoint, so sellers have had the upper hand over the last 14 days.MACD line above zero ›
The MACD line is negative, so the 12-day average is below the 26-day average.
CleaRank AI analysis of WHR
The score, the reasoning behind it, and what could move the price next.
Whirlpool Corp.'s trading volume of 3.95 million shares is 24.3% above its average, suggesting increased activity as the stock hovers near oversold conditions.
Momentum has turned for WHR: the 14-day RSI has moved from a neutral level to 26.79, indicating an oversold condition. The stock is trading below its 20-day EMA at $30.64, its 50-day SMA at $35.70, and its 200-day SMA at $51.38, confirming a strong bearish trend. The MACD is also negative at -2.03, reinforcing the downward momentum. Key support levels are not clearly defined given the current trend, but the current price of $28.04 is nearing historical lows. Resistance is expected at the 20-day EMA and subsequently the 50-day SMA. The oversold RSI suggests a potential for a short-term reversal, but the sustained price action below key moving averages indicates that significant upside may be limited without a fundamental shift or a strong catalyst. The current price action points towards continued weakness unless key moving averages can be reclaimed.
Moderate Insider Buying Signal ›
Insiders have made net purchases totaling $198.8K with no reported sales across recent filings, indicating a 'Moderate Buy Signal' and potential internal confidence.
Source: Insider Trading DataWall Street 'Hold' Consensus ›
The majority of analysts rate Whirlpool Corp. as 'Hold', reflecting a balanced view of its challenges and potential upside, with a median price target of $42.50.
Source: Analyst Ratings
Persistent Negative Earnings Surprises ›
The company has consistently missed EPS estimates, with the latest quarter showing a -520% surprise, highlighting significant operational challenges and impacting investor sentiment.
Source: Earnings ReportsRevenue Contraction and Weak Margins ›
Whirlpool Corp. reported a -6.8% year-over-year revenue decline and maintains negative profit margins, indicating fundamental business challenges.
Source: Company Financials
- The stock is trading in oversold territory (RSI 26.79), suggesting potential for a short-term bounce, but the bearish trend below key moving averages indicates caution is warranted.
Technical indicators
Momentum and trend for WHR, from its daily closes.
As of October 16, 2026, with WHR at $28.04, its 14-day RSI is 26.8 (oversold territory), its 50-day simple moving average is $35.70 and its 200-day is $51.38.
Calculated by CleaRank on daily closes as of October 16, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26).
What WHR moves with
Correlation of daily returns over one year: +1 moves in step, 0 has no link, -1 moves the opposite way.
As of October 16, 2026, WHR's 1-year correlation of daily returns is +0.35 with S&P 500 (SPY), +0.29 with Nasdaq 100 (QQQ), +0.08 with Bitcoin (BTC) and +0.07 with gold (XAU).
What Wall Street expects
The analysts' target range and how their ratings split.
Analysts checks
1/3Most analysts rate it a buy ›
1 of 13 analysts rate it a buy or strong buy, 9 a hold and 3 a sell.Median target above the price ›
The median 12-month target of $42.50 is 51.6% above the price.More buy ratings than three months ago ›
1 of 13 rate it a buy now, against 1 of 11 three months ago.
WHR Wall Street View
12-month price targets
The price, $28.04, sits below every analyst's target.
Ratings
Recent rating actions
| Date | Firm | Action | Rating |
|---|---|---|---|
| Oct 7, 2026 | RBC Capital | Maintains | Underperform |
| Sep 11, 2026 | Wells Fargo | Maintains | Equal-Weight |
| Sep 11, 2026 | B of A Securities | Maintains | Underperform |
| Aug 24, 2026 | Wells Fargo | Initiates | Equal-Weight |
| Aug 5, 2026 | RBC Capital | Maintains | Underperform |
| Jul 23, 2026 | Stifel | Maintains | Hold |
As of October 16, 2026, 13 Wall Street analysts cover WHR: 1 rate it a buy or strong buy, 9 a hold and 3 a sell or strong sell. Their 12-month price targets range from $31.00 to $137.00, with a median of $42.50, 51.6% above the price of $28.04.
Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.
A trade plan, if you want one
Entry, stop and target levels from the moving averages and recent volatility. Educational, not advice.
WHR trade plan
Entry, stop and target levels, sized to your account. Change the bias or the risk and every level updates.
Entry Strategies pick an entry style
Risk management
Profit targets (Based on Conservative Entry)
These levels come from WHR's moving averages and recent volatility, not from a forecast. Educational levels, not financial advice; the full disclaimer is at the foot of the page.
Risk profile
How much WHR tends to move, against the market and on its own.
The long record
WHR's worst falls and recoveries, what $10,000 became, and which months have been kind to it.
Track record checks
0/4Average daily move under 2% ›
The price has moved 2.09% on an average day (30-day standard deviation of daily returns).Recovered from its worst fall ›
The worst fall was 85.8%, from May 2021 to October 2026; the price is still 85.6% below that peak.Most 1-year holds ended higher ›
34% of 1-year holding periods in the last 10 years ended with a gain.Beat the S&P 500 since the chart begins ›
$10,000 invested in October 2016 is now worth $2,539.24, against $42,525 in the S&P 500 (SPY).
WHR Drawdowns & Recovery
As of October 16, 2026, WHR's worst peak-to-trough fall over the last 10 years with dividends reinvested was -85.8% (May 2021 to October 2026); it is still 85.6% below that peak, and 34% of 1-year holding periods ended with a gain.
From weekly closing values with dividends reinvested. A drawdown is the fall from the highest value reached so far to a later low.
Growth of $10,000
What $10,000 put into WHR in October 2016 is worth now, against the same amount in the S&P 500.
Against the market: WHR trailed the S&P 500 over this period: $2,539.24 against $42,525.
A $10,000 investment in WHR in October 2016 would be worth about $2,539 today with dividends reinvested, compared with about $42,525 for the same investment in the S&P 500 benchmark (also with dividends reinvested).
Seasonal patterns
Which calendar months have been kind to WHR, and which have not.
Strongest month, November: an average of +7.29%, up in 9 of 10 years.
Weakest month, March: an average of -8.60%, up in 2 of 10 years.
This month, October: has averaged -5.14%, up in 2 of 9 years. Past seasonality does not repeat on schedule.
Over the last 10 years, WHR's strongest calendar month has been November (average +7.29%, up in 9 of 10 years) and its weakest March (average -8.60%, up in 2 of 10 years).
Average return for each calendar month over the last 10 years, from weekly closing prices with dividends included.
Long-term scenarios
Thousands of simulated paths from the price history. A range of outcomes, not a forecast.
Monte Carlo projection
Thousands of simulated paths for $10,000 in WHR, from its own past volatility. The shaded area holds 80% of them.
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in WHR today could grow to about $5,422 by 2036 in the base case, with a 90th-percentile outcome near $27,214 and a 10th-percentile outcome around $1,080. Projections are statistical simulations, not guarantees.
WHR Stock Price Prediction: 2030
The same simulation in share prices, year by year.
CleaRank's simulation projects a price near $21.95 for WHR by 2030 in the base case, from $28.04 today (0.8x over 4 years). The 10th-percentile path ends near $7.91. These are outcomes of a Monte Carlo simulation run on WHR's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | 10th percentile | Base case | 90th percentile | range base today |
|---|---|---|---|---|
| 2027 | $15.84 | $26.38 | $43.93 | |
| 2028 | $12.06 | $24.81 | $51.04 | |
| 2029 | $9.64 | $23.34 | $56.46 | |
| 2030 | $7.91 | $21.95 | $60.89 | |
| 2031 | $6.60 | $20.65 | $64.61 |
Method: a lognormal simulation of WHR's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles.
Insider trading
What the people running the company have bought and sold.
WHR insider trading
Shares the company's directors and officers bought and sold, from their own filings.
Month by month
Open-market purchases above the line, sales below.
Insider buying: Insiders bought $199K on the open market.
As of October 16, 2026, WHR insiders reported no open-market sales and 1 open-market purchase worth $199K over the last 18 months; grants and option exercises are not counted.
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Aug 17, 2026 | Marc R Bitzer
Chief Executive Officer
|
Grant | 40.0K | - |
| Jul 31, 2026 | Jong Kyle Peter De
Officer
|
Grant | 1.0K | - |
| Jul 31, 2026 | Carey L. Martin
Officer
|
Grant | 5.0K | - |
| Jul 31, 2026 | Rodriguez Juan Carlos Puentes
Officer
|
Grant | 1.8K | - |
| Jul 31, 2026 | Roxanne Warner
Chief Financial Officer
|
Grant | 6.7K | - |
| Apr 21, 2026 | Mary Ellen Adcock
Director
|
Grant | 2.8K | - |
| Apr 21, 2026 | Judith K Buckner
Director
|
Grant | 2.8K | - |
| Apr 21, 2026 | Diane M Dietz
Director
|
Grant | 2.8K | - |
| Apr 21, 2026 | Geraldine T. Elliott
Director
|
Grant | 2.8K | - |
| Apr 21, 2026 | Jennifer A. Laclair
Director
|
Grant | 2.8K | - |
| Apr 21, 2026 | John D Liu
Director
|
Grant | 2.8K | - |
| Apr 21, 2026 | James M Loree
Director
|
Grant | 2.8K | - |
| Apr 21, 2026 | John G Morikis
Director
|
Grant | 2.8K | - |
| Apr 21, 2026 | Rudolph Wilson
Director
|
Grant | 2.8K | - |
| Mar 3, 2026 | Marc R Bitzer
Chief Executive Officer
|
Grant | 3.1K | - |
| Mar 3, 2026 | Greg Creed
Director
|
Buy | 3.3K | $198.8K |
| Feb 27, 2026 | Ludovic Beaufils
Officer
|
Grant | 795 | - |
| Feb 27, 2026 | Marc R Bitzer
Chief Executive Officer
|
Grant | 11.1K | - |
| Feb 27, 2026 | Jong Kyle Peter De
Officer
|
Grant | 902 | - |
| Feb 27, 2026 | Carey L. Martin
Officer
|
Grant | 1.8K | - |
| Feb 27, 2026 | Rodriguez Juan Carlos Puentes
Officer
|
Grant | 1.0K | - |
| Feb 27, 2026 | Todd N Tomczak
Officer
|
Grant | 435 | - |
| Feb 27, 2026 | Roxanne Warner
Chief Financial Officer
|
Grant | 712 | - |
| Dec 15, 2025 | Roxanne Warner
Officer
|
Grant | 1.5K | - |
| Nov 19, 2025 | Marc R Bitzer
Chief Executive Officer
|
Grant | 5.6K | - |
| Aug 1, 2025 | Alessandro Perucchetti
Officer
|
Grant | 9.2K | - |
| Aug 1, 2025 | Rodriguez Juan Carlos Puentes
Officer
|
Grant | 1.8K | - |
| May 5, 2025 | Marc R Bitzer
Chief Executive Officer
|
Grant | 150.0K | - |
Source: TwelveData, from SEC Form 4 filings
Questions people ask
Answered from the figures on this page, as of October 16, 2026.