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As of September 27, 2026, FirstCash Holdings, Inc. (FCFS) trades at $217.45. CleaRank Financial AI rates it Buy with a fair value of $251.00, 15.4% above the current price. Wall Street's consensus target is $251.00 across 5 analysts. RSI at 38 is in neutral territory, and the price is above its 50-day average of $214.94.
FirstCash Holdings, Inc. (FCFS)
FirstCash Holdings, Inc. NASDAQ
$217.45
1.050 (0.49%)
At close: Sep 25, 4:00 PM EDT
AI Analyst Consensus
70 / 100
FirstCash Holdings, Inc. (FCFS) is trading at $217.45, positioned above its 50-day and 200-day moving averages ($214.94 and $201.08), indicating a generally positive technical trend. The company has demonstrated strong revenue growth of 29.4% and maintains healthy profit margins, with a net profit margin of 9.42%. Analysts have a consensus 'Buy' rating with a median price target of $251.00, implying an upside of 15.4% from the current price. The company's strong performance is supported by consistent earnings beats, with the most recent quarter exceeding estimates by 4.6%. Despite the positive outlook, there is a notable trend of insider selling, with $37.8 million in sales versus no reported purchases, signaling a 'Moderate Sell Signal' according to insider transaction data. However, this selling is primarily driven by officers rather than a parent company divestiture. The company's valuation, with a P/E ratio of 24.62, is above the sector median of 16.5, but its higher revenue growth and return on equity of 17.40% may justify this premium. Investors should monitor the insider selling activity closely as a potential risk factor.
FCFS Price Analysis
Market Metrics
Open
$217.10
Day Range
$215.76 to $220.52
Prev Close
$216.40
Volume
301.3K
52-Week Range
$145.42 to $238.93
Market Cap
$9.43B
Peer Benchmarking
Valuation vs Sector (Financial Services)
Performance vs IAI
Sector Position Analysis
Trading at a significant premium to sector peers (+49%), suggesting market expectations for superior growth or market position.
FCFS Financial Performance
Revenue vs. Earnings
Annual
Quarterly
Earnings Reality Check
Analysis: In the last 4 quarters, FCFS beat estimates 4 times. However, the stock fell 2 times the next day. This suggests positive news is often "priced in" or investors are selling the news.
FCFS Analysis
Company's Health
4/5
12-Month Analyst Target
+15.43% Upside
Median of 5 analysts (12-month)
$251.00
AI Technical Analysis
FirstCash Holdings, Inc. is trading above its 50-day Simple Moving Average of $214.94 and its 200-day SMA of $201.08, suggesting a bullish trend. However, the stock is currently below its 20-day Exponential Moving Average of $219.21, indicating some near-term weakness. The Relative Strength Index (RSI) is at 38, which is in the 'Bearish' momentum territory, suggesting a potential for a pullback or consolidation. Volume on the latest trading day was 301,300, which is 23.1% below the average volume, indicating subdued investor interest. Key support levels are around the 50-day SMA, while resistance may be found near the 20-day EMA. The current technical setup suggests a mixed picture, with longer-term averages supportive but shorter-term momentum showing bearish signs.
ProTips
- Monitor insider selling activity closely, as over $37.8 million in sales have been reported recently.
- The stock is trading above key long-term moving averages (50-day and 200-day SMA), but short-term momentum is bearish with the RSI at 38.
- Consider position sizing carefully given the elevated P/E ratio relative to sector averages and the ongoing insider selling trend.
Key Catalysts
Bullish
Consistent Earnings Beats
FirstCash Holdings, Inc. has a history of exceeding analyst EPS estimates, most recently by 4.6% in the quarter ending June 2026. This trend suggests strong operational execution and potential for continued positive surprises.
Source: Earnings ReportsBullish
Strong Revenue Growth
The company reported a revenue growth of 29.4%, significantly outpacing the sector average of 11.7%. This strong growth indicates strong demand for its services and effective market penetration.
Source: Company FilingsBullish
Analyst Price Target Upside
The median analyst price target for FCFS is $251.00, representing a 15.4% upside from the current price of $217.45. This suggests Wall Street analysts see further room for appreciation.
Source: Wall Street AnalystsBearish
Moderate Insider Selling Signal
Insiders have sold a total of $37.8 million in stock, with no reported purchases, indicating a 'Moderate Sell Signal'. This activity could signal a lack of confidence from management.
Source: Insider TransactionsBearish
Valuation Premium
FCFS trades at a P/E ratio of 24.62, which is higher than the sector median of 16.5. This premium valuation could be at risk if growth rates decelerate.
Source: Financial DataMarket Outlook
The base case outlook for FirstCash Holdings, Inc. anticipates continued growth, supported by its strong revenue trajectory and consistent earnings beats. Analysts project revenue to grow by 20.00% in the current year and 8.00% in the next, with EPS estimates for the current year at $11.3025 and next year at $12.9325. The median analyst price target of $251.00 suggests that the stock could appreciate by 15.4% from its current price. Potential upside catalysts include continued market share gains and successful integration of new services, which could drive revenue growth beyond current estimates. Conversely, a significant slowdown in revenue growth, increased competitive pressure, or a shift in investor sentiment away from higher-multiple stocks could pose downside risks. The ongoing insider selling also remains a factor to watch, as a continuation of this trend could signal underlying concerns not yet reflected in the company's financial performance.
Key Statistics
| Market Cap | 9.43B |
|---|---|
| P/E Ratio | 24.62 |
| EPS (TTM) | 8.79 |
| Dividend Yield | 0.77% |
| 52 Week High | 238.93 |
| 52 Week Low | 145.42 |
FirstCash Holdings, Inc. exhibits strong fundamental characteristics, evidenced by its revenue growth of 29.4%, significantly outpacing the sector average of 11.7%. Its net profit margin stands at 9.42%, and its return on equity is a healthy 17.40%, both exceeding sector medians. The company's price-to-sales ratio of 2.28 is below the sector average of 3.8, suggesting it may be attractively valued on a sales basis relative to peers. The company's P/E ratio of 24.62 is higher than the sector median of 16.5, indicating a premium valuation. However, this premium appears justified by its superior revenue growth and profitability metrics. The debt-to-equity ratio of 1.16 is in line with the sector average, suggesting a manageable debt load. Overall, the fundamentals are strong, supporting the current valuation and offering a solid foundation for future growth.
Earnings & Growth Analysis
FirstCash Holdings, Inc. has a consistent track record of exceeding earnings expectations. In the most recent quarter ending June 2026, the company reported an EPS of $2.50 against an estimate of $2.39, a surprise of 4.6%. This follows a strong beat of 12.55% in the prior quarter. The company has shown a pattern of positive earnings surprises, contributing to its overall financial strength and investor confidence.
Key Risks
A primary risk for FirstCash Holdings, Inc. is the ongoing insider selling, with over $37.8 million in sales reported, indicating a potential lack of confidence from management in the short term. The company's P/E ratio of 24.62 is also elevated compared to the sector average of 16.5, suggesting that the stock may be trading at a premium that could be vulnerable to a correction if growth falters. Additionally, while the company has strong revenue growth, a slowdown in this growth could impact its ability to sustain its current valuation.
Technical Indicators
| RSI (14) | 38.00 |
|---|---|
| MACD | 0.00 |
| SMA 50 | 214.94 |
| SMA 200 | 201.08 |
RSI
Bearish
SMA Cross
Bullish
Price vs SMA
Bullish
MACD
Neutral
Golden Cross in effect with the 50-day SMA ($214.94) above the 200-day SMA ($201.08), price action is firmly bullish above key moving averages.
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY)
+0.23
Weak correlation
Nasdaq 100 (QQQ)
+0.19
Weak correlation
Bitcoin (BTC)
+0.10
Weak correlation
Gold (XAU)
+0.15
Weak correlation
Check Custom Correlation
How does any other asset move with FCFS? One year of daily closes, Pearson correlation.
Try
FCFS Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative
2%
Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Long entry pick an entry style
Conservative
$213.10
2% below current price (Pullback entry)
Lower risk, wait for pullback
Aggressive
$217.45
Buy at current price
Higher risk, immediate entry
Risk Management
STOP LOSS
$204.62
MAX LOSS
-4.0%
Volatility-Adjusted Stop Loss
Calculated based on RSI (38.0) and current market volatility
Profit Targets (Based on Conservative Entry)
TARGET 1
$223.76
+5% (Conservative)
+2.9% (Aggressive)
TARGET 2
$234.41
+10% (Conservative)
+7.8% (Aggressive)
TARGET 3
$245.07
+15% (Conservative)
+12.7% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
Calculate Your Trade
Disclaimer
This AI-generated trade plan for FCFS is for educational and informational purposes only and does not constitute financial advice. The analysis is based on historical data patterns and technical indicators which may not predict future results. Stock trading involves risk of loss. Verify all data independently and consult a qualified financial advisor. Generated on September 27, 2026.Growth of $10,000
A $10,000 investment in FCFS in September 2016 would be worth about $47,006 today, compared with about $35,782 for the same investment in the S&P 500 benchmark.
Compare with Another Ticker
Monte Carlo Projection (10yr)
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in FCFS today could grow to about $30,010 by 2036 in the base case, with a bull case near $105,468 and a bear case around $8,539. Projections are statistical simulations, not guarantees.
FCFS Stock Price Prediction: 2030
CleaRank's simulation projects a price near $337 for FCFS by 2030 in the base case, from $217 today (1.6x over 4 years). The downside path ends near $152. These are outcomes of a Monte Carlo simulation run on FCFS's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | Downside (10th pct) | Base case | Upside (90th pct) |
|---|---|---|---|
| 2027 | $163 | $243 | $361 |
| 2028 | $154 | $271 | $475 |
| 2029 | $152 | $302 | $602 |
| 2030 | $152 | $337 | $747 |
| 2031 | $155 | $377 | $916 |
| 2032 | $159 | $420 | $1,113 |
| 2033 | $164 | $469 | $1,343 |
| 2034 | $170 | $524 | $1,612 |
| 2035 | $177 | $585 | $1,926 |
| 2036 | $186 | $653 | $2,293 |
Method: 10,000 simulated price paths using FCFS's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice.
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FCFS Insider Trading Analysis
Bought
None
No open-market buys
Sold
$37.8M
25 Transactions
Insiders
11
Active Traders
Avg Transaction
$1.5M
Large trades
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| May 22, 2024 | RIPPEL DOUGLAS RICHARD
Beneficial Owner of more than 10% of a Class of Security
|
Sell | 721.0K | $85.0M |
| Feb 11, 2025 | RIPPEL DOUGLAS RICHARD
Beneficial Owner of more than 10% of a Class of Security
|
Sell | 300.0K | $34.0M |
| Jan 10, 2023 | RIPPEL DOUGLAS RICHARD
Director and Beneficial Owner of more than 10% of a Class of Security
|
Sell | 212.1K | $19.0M |
| Jan 24, 2023 | RIPPEL DOUGLAS RICHARD
Director and Beneficial Owner of more than 10% of a Class of Security
|
Sell | 206.5K | $18.5M |
| Aug 21, 2025 | WESSEL RICK L
Chief Executive Officer
|
Sell | 100.0K | $13.9M |
| Aug 7, 2023 | RIPPEL DOUGLAS RICHARD
Director and Beneficial Owner of more than 10% of a Class of Security
|
Sell | 125.6K | $12.5M |
| Oct 31, 2023 | RIPPEL DOUGLAS RICHARD
Director and Beneficial Owner of more than 10% of a Class of Security
|
Sell | 105.9K | $11.4M |
| Oct 18, 2023 | RIPPEL DOUGLAS RICHARD
Director and Beneficial Owner of more than 10% of a Class of Security
|
Sell | 108.0K | $11.3M |
| Oct 26, 2023 | RIPPEL DOUGLAS RICHARD
Director and Beneficial Owner of more than 10% of a Class of Security
|
Sell | 104.6K | $11.2M |
| Jan 13, 2023 | RIPPEL DOUGLAS RICHARD
Director and Beneficial Owner of more than 10% of a Class of Security
|
Sell | 115.1K | $10.3M |
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Frequently Asked Questions
What is FirstCash Holdings, Inc.'s stock forecast for 2030?
Based on Monte Carlo simulations, FirstCash Holdings, Inc.'s stock forecast for 2030 includes a base case price of $337.49, a downside projection of $152.42, and an upside scenario of $747.3. These figures represent statistical outcomes and are not definitive price targets.
Is FirstCash Holdings, Inc. stock a buy right now?
FirstCash Holdings, Inc. is currently rated a 'Buy' with a consensus score of 70 out of 100. The median analyst price target is $251.00, suggesting a potential upside of 15.4% from the current price of $217.45.
What are the key technical indicators for FirstCash Holdings, Inc.?
FirstCash Holdings, Inc. is trading above its 50-day and 200-day moving averages ($214.94 and $201.08), but below its 20-day EMA. The RSI is at 38, indicating bearish momentum, while volume is currently below average.
How has FirstCash Holdings, Inc. performed in recent earnings reports?
FirstCash Holdings, Inc. has consistently beaten earnings estimates. Most recently, for the quarter ending June 2026, EPS was $2.50 against an estimate of $2.39, a 4.6% surprise. This follows a 12.55% surprise in the previous quarter.
What is the fundamental outlook for FirstCash Holdings, Inc.?
The company shows strong fundamentals with 29.4% revenue growth and a 17.40% return on equity, exceeding sector averages. Its P/E ratio is higher than the sector median, but this is supported by its growth and profitability.
Are there any significant insider transactions for FirstCash Holdings, Inc.?
Yes, insiders have been net sellers, with $37.8 million in sales and no reported purchases. This activity is classified as a 'Moderate Sell Signal' and warrants close monitoring.
What is the dividend yield for FirstCash Holdings, Inc.?
FirstCash Holdings, Inc. offers a dividend yield of approximately 0.78%, with a dividend rate of $1.68.