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As of September 15, 2026, Snap Inc. (SNAP) trades at $5.935. CleaRank Financial AI rates it Hold with a fair value of $5.930, in line with the current price. Wall Street's consensus target is $6.875 across 43 analysts. RSI at 50 is in neutral territory, and the price is above its 50-day average of $5.124.
Snap Inc. (SNAP)
Snap Inc. NYSE
$5.94
0.0950 (1.63%)
Latest Price
AI Analyst Consensus
55 / 100
Snap Inc. is currently trading at $5.935, with its price above its 50-day and 200-day moving averages ($5.12 and $5.77), indicating some positive short-to-medium term technical positioning. However, the company is experiencing substantial insider selling, with over $166.6 million in sales in recent filings, signaling a lack of internal confidence despite a neutral RSI. Fundamentally, Snap Inc. shows revenue growth of 18.9%, exceeding the sector median of 13.7%, and its price-to-sales ratio of 1.56 is below the sector average of 2.4. Despite this, the company reports a negative profit margin of -4.90% and a negative return on equity of -15.58%, indicating ongoing profitability challenges. The debt-to-equity ratio stands at 2.19, which is higher than the sector average, suggesting a more leveraged balance sheet.
SNAP Price Analysis
Market Metrics
Open
$5.91
Day Range
$5.83 to $6.07
Prev Close
$5.84
Volume
3.07M
52-Week Range
$3.81 to $9.28
Market Cap
$9.88B
Peer Benchmarking
Valuation vs Sector (Communication Services)
Performance vs VOX
Sector Position Analysis
On price-to-sales, the yardstick used here in place of P/E, SNAP trades at 1.56x, -35% versus the sector average of 2.40x.
SNAP Financial Performance
Revenue vs. Earnings
Annual
Quarterly
Earnings Reality Check
Analysis: In the last 2 quarters, SNAP beat estimates 2 times. However, the stock fell 2 times the next day. This suggests positive news is often "priced in" or investors are selling the news.
SNAP Analysis
Company's Health
3/5
12-Month Analyst Target
+15.84% Upside
Median of 43 analysts (12-month)
$6.875
AI Technical Analysis
Snap Inc.'s trading volume was significantly below its average, down 89% compared to its daily average, suggesting a lack of strong conviction from the broader market in recent price action. The stock is trading above its 50-day and 200-day moving averages ($5.12 and $5.77), as well as its 20-day EMA, indicating a generally upward trend in the short to medium term. The RSI is at 50.32, classifying it as neutral momentum, with no immediate overbought or oversold conditions. Key support levels are suggested by the 50-day SMA at $5.12 and the 200-day SMA at $5.77, while resistance may be encountered near recent price highs. The MACD is slightly positive at 0.155, indicating a mild bullish bias, but the overall neutral RSI suggests a period of consolidation or indecision.
ProTips
- Significant insider selling totaling over $166.6 million warrants close monitoring as it may indicate a lack of internal confidence in the company's near-term prospects.
- While trading above key moving averages, the neutral RSI suggests that the current upward momentum may lack conviction, indicating potential for consolidation or a pullback.
- Given the persistent negative profit margins, investors should closely watch for signs of a sustainable path to profitability in future earnings reports.
Key Catalysts
Bearish
Heavy Insider Selling Pressure
Insiders have sold over $166.6 million worth of Snap Inc. stock across 113 transactions, indicating a significant lack of confidence from management and potentially exerting downward pressure on the stock price.
Source: Insider Trading DataBullish
Positive EPS Surprises
Snap Inc. has exceeded analyst EPS estimates in its last two reported quarters, including a 72.73% surprise in the quarter to June 2026, suggesting operational improvements or better-than-expected cost management.
Source: Earnings ReportsBullish
Strong Revenue Growth
The company reported revenue growth of 18.9%, significantly outpacing the Communication Services sector median of 13.7%, indicating strong demand for its platform.
Source: Company FilingsBearish
Persistent Profitability Challenges
Snap Inc. continues to report negative profit margins (-4.90%) and return on equity (-15.58%), raising concerns about its long-term ability to generate sustainable profits.
Source: Company FilingsMarket Outlook
Snap Inc.'s base case outlook suggests a challenging near-term trajectory, with a median analyst price target of $6.88.875, implying limited upside from the current price. The company's ability to achieve profitability and manage its significant insider selling will be critical factors influencing its performance over the next 6-12 months. The long-range projection indicates a base case of $4.82 by 2030, highlighting potential long-term headwinds. Upside potential could materialize if Snap Inc. demonstrates a sustained turnaround in profitability and successfully curbs insider selling, potentially attracting renewed investor interest. Conversely, continued operational losses, increased competition from platforms like Meta Platforms (META) and Alphabet (GOOGL), or further negative insider sentiment could pressure the stock towards its downside projection of $1.34 by 2030.
Key Statistics
| Market Cap | 9.88B |
|---|---|
| P/E Ratio | N/A (Negative EPS) |
| EPS (TTM) | -0.1800 |
| Dividend Yield | 0.00% |
| 52 Week High | 9.28 |
| 52 Week Low | 3.81 |
Snap Inc.'s valuation appears mixed, with a price-to-sales ratio of 1.56 that is below the sector median of 2.4, suggesting it may be attractively priced on a revenue basis. However, the company's profitability remains a concern, with a negative profit margin of -4.90% and a negative return on equity of -15.58%. The debt-to-equity ratio of 2.19 is notably higher than the sector average of 2.19, indicating a more leveraged financial structure. Revenue growth of 18.9% is strong compared to the sector average of 13.7%, but this top-line expansion has not yet translated into bottom-line profitability. The company's operating margin is also negative at -2.64%, highlighting ongoing operational inefficiencies or high costs relative to revenue.
Earnings & Growth Analysis
Snap Inc. has shown a pattern of beating EPS estimates in its recent quarters, with the quarter to June 2026 reporting an actual EPS of -0.09 against an estimate of -0.33, a 72.73% surprise. The quarter to March 2026 also saw a positive surprise of 28.57%. Despite these positive earnings surprises, the stock experienced minor price declines following these reports, suggesting that the market may be discounting future growth or focusing on other factors like insider selling.
Key Risks
The most significant risk for Snap Inc. is the heavy insider selling, with over $166.6 million in dispositions, which signals a lack of confidence from management and could pressure the stock price. Also, the company's persistent negative profit margins and return on equity indicate ongoing profitability challenges that could hinder long-term value creation. Competition within the social media space from established players like Meta Platforms (META) and Alphabet (GOOGL) also poses a continuous threat to user engagement and revenue growth.
Technical Indicators
| RSI (14) | 50.32 |
|---|---|
| MACD | 0.16 |
| SMA 50 | 5.12 |
| SMA 200 | 5.77 |
RSI
Neutral
SMA Cross
Bearish
Price vs SMA
Bullish
MACD
Bullish
Moving averages show a lagging Death Cross (50-day: $5.124, 200-day: $5.772), price action is firmly bullish above key moving averages.
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY)
+0.48
Moderate correlation
Nasdaq 100 (QQQ)
+0.46
Moderate correlation
Bitcoin (BTC)
+0.35
Weak correlation
Gold (XAU)
+0.14
Weak correlation
Check Custom Correlation
How does any other asset move with SNAP? One year of daily closes, Pearson correlation.
Try
SNAP Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative
2%
Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Entry Strategies pick an entry style
Conservative
$5.876
Slight discount to current
Wait for small dip
Aggressive
$5.935
At current price
Enter now if confident
Risk Management
STOP LOSS
$5.464
MAX LOSS
-7.0%
Volatility-Adjusted Stop Loss
Calculated based on RSI (50.3) and current market volatility
Profit Targets (Based on Conservative Entry)
TARGET 1
$6.052
+3% (Conservative)
+2.0% (Aggressive)
TARGET 2
$6.169
+5% (Conservative)
+3.9% (Aggressive)
TARGET 3
$6.346
+8% (Conservative)
+6.9% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
Calculate Your Trade
High-Volatility Risk Disclaimer
SNAP is classified as a high-volatility asset (Daily Vol: 3.73%). Aggressive price swings can lead to rapid capital loss. Liquidity risks may prevent exiting trades at desired prices. This AI-generated analysis is for educational purposes only and is not financial advice. Generated on September 15, 2026.Growth of $10,000
A $10,000 investment in SNAP in March 2017 would be worth about $2,386 today, compared with about $31,934 for the same investment in the S&P 500 benchmark.
Compare with Another Ticker
Monte Carlo Projection (10yr)
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in SNAP today could grow to about $5,938 by 2036 in the base case, with a bull case near $45,051 and a bear case around $783. Projections are statistical simulations, not guarantees.
SNAP Stock Price Prediction: 2030
CleaRank's simulation projects a price near $4.82 for SNAP by 2030 in the base case, from $5.94 today (0.8x over 4 years). The downside path ends near $1.34. These are outcomes of a Monte Carlo simulation run on SNAP's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | Downside (10th pct) | Base case | Upside (90th pct) |
|---|---|---|---|
| 2027 | $2.97 | $5.63 | $10.69 |
| 2028 | $2.16 | $5.35 | $13.23 |
| 2029 | $1.67 | $5.08 | $15.40 |
| 2030 | $1.34 | $4.82 | $17.36 |
| 2031 | $1.09 | $4.57 | $19.17 |
| 2032 | $0.9035 | $4.34 | $20.86 |
| 2033 | $0.7563 | $4.12 | $22.45 |
| 2034 | $0.6386 | $3.91 | $23.96 |
| 2035 | $0.543 | $3.71 | $25.39 |
| 2036 | $0.4645 | $3.52 | $26.74 |
Method: 10,000 simulated price paths using SNAP's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice.
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SNAP Insider Trading Analysis
Bought
None
No open-market buys
Sold
$166.6M
72 Transactions
Insiders
20
Active Traders
Avg Transaction
$2.3M
Large trades
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Sep 2, 2020 | SPIEGEL EVAN
Chief Executive Officer
|
Sell | 5.9M | $133.8M |
| Mar 1, 2021 | SPIEGEL EVAN
Chief Executive Officer
|
Sell | 1.5M | $100.0M |
| Jun 25, 2021 | SPIEGEL EVAN
Chief Executive Officer
|
Sell | 1.1M | $75.0M |
| Jul 30, 2021 | SPIEGEL EVAN
Chief Executive Officer
|
Sell | 1.0M | $75.0M |
| Jun 4, 2021 | SPIEGEL EVAN
Chief Executive Officer
|
Sell | 1.2M | $75.0M |
| Jul 27, 2021 | SPIEGEL EVAN
Chief Executive Officer
|
Sell | 991.5K | $75.0M |
| Jul 26, 2021 | MURPHY ROBERT C.
Chief Technology Officer
|
Sell | 950.0K | $71.7M |
| May 1, 2020 | SPIEGEL EVAN
Chief Executive Officer
|
Sell | 3.9M | $65.1M |
| Oct 22, 2020 | MURPHY ROBERT C.
Chief Technology Officer
|
Sell | 1.5M | $56.6M |
| Apr 26, 2021 | MURPHY ROBERT C.
Chief Technology Officer
|
Sell | 950.0K | $56.5M |
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Frequently Asked Questions
Is Snap Inc. stock a buy right now?
Snap Inc. is currently rated as a 'Hold' with a consensus score of 55. While the stock is trading above key moving averages and shows strong revenue growth, significant insider selling and persistent negative profit margins present considerable risks.
What is Snap Inc.'s price target?
The median analyst price target for Snap Inc. is $6.875, suggesting an upside of 15.8% from the current price of $5.935. This target is based on the consensus of 43 analysts covering the stock.
What are the biggest risks facing Snap Inc.?
The primary risks for Snap Inc. include substantial insider selling totaling over $166.6 million, persistent negative profit margins, and intense competition from major social media platforms.
How is Snap Inc. performing financially?
Snap Inc. reported revenue growth of 18.9%, exceeding the sector median, but continues to struggle with profitability, showing a negative profit margin of -4.90% and a negative return on equity of -15.58%.
What is the technical outlook for Snap Inc. stock?
Technically, Snap Inc. is trading above its 50-day and 200-day moving averages ($5.12 and $5.77), indicating a positive short-to-medium term trend, although the RSI is neutral at 50.32, suggesting a lack of strong momentum.
What is Snap Inc.'s stock forecast for 2030?
According to Monte Carlo simulations, Snap Inc.'s base case stock price forecast for 2030 is $4.82, with a downside projection of $1.34 and an upside projection of $17.36. These are statistical outcomes, not guaranteed price targets.
How does Snap Inc. compare to its sector averages?
Snap Inc. shows stronger revenue growth (18.9%) than the sector median (13.7%) and a lower price-to-sales ratio (1.56 vs 2.4). However, its debt-to-equity ratio (2.19) is higher than the sector average, and its profitability metrics (ROE, profit margin) are negative compared to positive sector averages.