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Stock·NYSE·Communication Services

Snap Inc. (SNAP)

$5.34 -0.34 (-5.99%)
At close: Oct 30, 4:00 PM EDT
Hold
47 / 100
CleaRank Financial AI scorei
Market cap
$9.03B
Dividend yield
None
Street target
$7.00median of 42 analysts
52-week range
$3.81 $9.13
01

SNAP stock forecast today

Where SNAP stands today, and what CleaRank Financial AI makes of it.

SNAP at a glance

Snap Inc. (SNAP): Hold, 47/100 on CleaRank's AI score.

  • Trend Down: the price is below both its 50- and 200-day moving averages ($5.76 and $5.44).
  • Earnings SNAP beat estimates in 3 of the 4 reports in our data, yet fell the next day after 2 of those beats.
  • Insiders Insiders sold $157.9M and made no open-market purchases over the last 18 months.

Figures as of October 30, 2026.

CleaRank Financial AI

CleaRank rates Snap Inc. (SNAP) Hold, with a model score of 47/100.

The analysts' outlook is the factor that lifts the score most, as the median target sits 31.1% above the price. Profitability holds the score back most: a net margin of -4.90%, return on equity of -15.58% below the sector median, and debt-to-equity of 2.19. The trend is down, with SNAP 7.21% below its 50-day average of $5.76 and 1.83% below its 200-day average of $5.44. The price has also fallen 29.74% over the past year.

Only on CleaRank

Figures we compute ourselves from SNAP's own price, earnings and insider-filing history. Tap one to see it in context.

02

SNAP stock price and trading

The chart, today's range and how far the price has moved over each period.

2.0

Trend checks

1/4
  • Price below its 50-day average ›
    The price of $5.34 is 7.2% below the 50-day simple moving average of $5.76.
  • Price below its 200-day average ›
    The price is 1.8% below the 200-day simple moving average of $5.44.
  • 50-day average above the 200-day ›
    The 50-day average ($5.76) is 5.8% above the 200-day average ($5.44), the arrangement of a rising longer-term trend.
  • In the lower half of its 52-week range ›
    The price sits at 29% of its 52-week range, between $3.81 and $9.13.

SNAP share price

Pick a period: each tab shows how far SNAP has moved over it, to the last close.

Nov '25Jan '26Mar '26Jun '26Aug '26Oct '26
Start $7.60 Oct 30, 2025
Latest close $5.34 Oct 30, 2026
High $9.09 Nov 12, 2025
Low $3.93 Mar 27, 2026

Today's trading

Where SNAP sits inside today's range and its 52-week range.

Day range 5.37% wide
$5.34
$5.21 $5.49
52-week range 29% of the way up
$5.34
$3.81 $9.13
Open
$5.46
Previous close
$5.68
Volume
49.93M
21% above average
Market cap
$9.03B
03

SNAP fundamentals and valuation

Valuation against the sector, and the revenue and earnings behind it.

3.0

Valuation and quality checks

2/3
  • P/S below the sector median ›
    The price-to-sales ratio of 1.41 is 43.5% below the sector median of 2.5.
  • Not profitable over the last 12 months ›
    Net income over the last 12 months was -$311.2M on revenue of $6.4B, a net margin of -4.9%.
  • Beat estimates in most recent reports ›
    SNAP beat the EPS estimate in 3 of the 4 reports in our data.

Key statistics

The headline figures for SNAP.

Market Cap
9.03B
P/E Ratio
N/A (Negative EPS)
EPS (TTM)
-$0.18
Dividend Yield
None
52 Week High
9.13
52 Week Low
3.81

As of October 30, 2026, SNAP trades at $5.34, with a market value of $9.03B and no P/E ratio (its trailing earnings are negative).

What the numbers say

CleaRank Financial AI's reading of SNAP's valuation, growth and risks.

Valuation

SNAP cannot be valued on a P/E basis, because its earnings per share over the last 12 months are negative, which makes the ratio not meaningful. To put the size of the company in context, its market capitalisation is $9.0B and its trailing earnings come to -$0.18 a share.

The company is losing money, with a net margin of -4.90% and an operating margin of -2.64%. Growth outpaces the sector: revenue grew 18.90% in the most recent available quarter year on year, against a sector median of 13.9%. It generates a return on equity of -15.58%, below the sector median of 15.8%. Rounding out the fundamentals, SNAP reports debt-to-equity of 2.19.

Earnings & Growth

The most recent available report in our data, dated May 6, 2026, showed SNAP earning -$0.05 a share against a -$0.07 estimate, which beat what analysts had expected. The share price still fell 2.13% in the first session after the report.

Over the 4 reports in our data, SNAP topped the estimate 3 times, but beats have not guaranteed gains: the stock fell the next day after 2 of them. The August 5, 2025 report stands out among the few before the latest: a miss of 6.67%, after which the stock fell 17.15%. The consensus EPS estimate stands at -$0.07 for this fiscal year and $0.13 for next.

Key risks

Daily price swings are the main risk to plan around. On an average session, SNAP moves 3.41%, and its beta against the S&P 500 is 1.08. The trend will keep working against holders until the price climbs back above its moving averages. The price is 41.51% below the 52-week high of $9.13. Insiders sold $157.9M of stock over the last 18 months and made no open-market purchases. Sales like these are often scheduled ahead of time, so they carry less weight than buying would.

SNAP against the Communication Services sector

How SNAP compares with the median Communication Services stock CleaRank tracks.

P/S ratio 43% below the median
SNAP
1.4x
Sector median
2.5x
Revenue growth, year on year 5.0 points above the median
SNAP
18.9%
Sector median
13.9%
Return on equity 31.4 points below the median
SNAP
-15.6%
Sector median
15.8%

Price to sales vs sector: On price-to-sales, the yardstick used here in place of P/E, SNAP trades at 1.41x, -43% versus the sector average of 2.50x.

Return vs XLC: Since May 20, 2025, SNAP has lost 37.4% against a loss of 1.7% for XLC.

Performance against XLC

SNAP and the Communication Services sector fund over the same days.

Jun '25Sep '25Dec '25Apr '26Jul '26Oct '26
SNAP XLC

Revenue and earnings

How much SNAP sells, and how much of it becomes profit.

Revenue, 12 months
$6.4B
Net income, 12 months
-$311M
Net margin
-4.9%
Revenue growth
+18.9%
Q2 '26, year on year
FY2021-12% marginFY2022-31% marginFY2023-29% marginFY2024-13% marginFY2025-8% margin
Revenue Net income

Revenue growth: Revenue grew 10.6% in FY2025 to $5.9B, from $5.4B a year earlier.

Profit margin: The net margin was -7.8% in FY2025, up from -13.0% the year before.

Loss-making: SNAP lost $460M in FY2025.

Earnings reality check

Did SNAP beat what analysts expected, and how did the stock react?

Beat the estimate
3 of 4
4 reports in our data
Fell after a beat
2 of 3
first session after the report
Average surprise
+80.5%
actual EPS against the estimate
Avg. first-session move
-5.7%
the stock, after the report
EPS surprise
First-session move
Aug '25Nov '25Feb '26May '26

Earnings record: SNAP beat the analyst estimate in 3 of the 4 reports in our data.

Market reaction: The stock fell in the first session after 2 of those 3 beats, so a beat has not been enough on its own.

SNAP earnings surprises and the stock's reaction
Report Estimate Actual Surprise First session 5 sessions
May 6, 2026after close -$0.07 -$0.05 +28.57% -2.13% -8.18%
Feb 4, 2026after close -$0.03 $0.03 +200.00% -13.37% -15.57%
Nov 5, 2025after close $0.05 $0.10 +100.00% +9.73% +24.52%
Aug 5, 2025after close -$0.15 -$0.16 -6.67% -17.15% -22.58%

Reports after May 6, 2026 are not yet in our data.

As of October 30, 2026, SNAP has beaten the analyst EPS estimate in 3 of the 4 reports in our data and fell in the first trading session after 2 of those beats; its most recent report in our data, on May 6, 2026, came in 28.57% above the estimate and the stock moved -2.13% in the first session.

The first session is the first full trading day on the news: the report day itself for a report before the open, the next day for one after the close. Surprise is actual EPS against the consensus estimate.

04

SNAP AI analysis and technical indicators

CleaRank's score and reasoning, the indicators behind it, and what the price moves with.

4.0

Momentum checks

2/3
  • RSI not overbought or oversold ›
    The 14-day RSI is 36.0, showing bearish momentum without being oversold.
  • RSI below 50 ›
    An RSI of 36.0 is below the 50 midpoint, so sellers have had the upper hand over the last 14 days.
  • MACD line above zero ›
    The MACD line is positive, so the 12-day average is above the 26-day average.

CleaRank Financial AI analysis of SNAP

The score, the reasoning behind it, and what could move the price next.

Company's health
2/5
12-month analyst target
$7.000
+31.09% above price · median of 42 analysts
AI analyst consensus
47/100
Hold
What the AI sees

SNAP is in a downtrend. At $5.34, the stock sits 7.21% below its 50-day average of $5.76 and 1.83% below its 200-day average of $5.44. Within its 52-week range, the price is 40.16% above the low of $3.81 and 41.51% below the high of $9.13, which leaves it near the bottom of that range. The 50-day average is 5.80% above the 200-day average, so the longer average has not yet adjusted to the weaker price.

The 14-day RSI of 36.0 is in the bearish zone, above the oversold line, while the MACD line is positive, so the two momentum readings point different ways. The short and long run point different ways: the price fell 1.11% over the past month, rose 13.86% over the past three months and fell 29.74% over the past year.

Catalysts
Other events
  • Earnings beat, but the stock fell ›

    The May 6, 2026 report beat the EPS estimate by 28.57%, and the share price fell 2.13% in the first session after it.

    Source: Earnings report, May 6, 2026
  • Rating reaffirmed ›

    UBS kept its Neutral rating on October 14, 2026.

    Source: Analyst action, UBS, October 14, 2026
ProTips
  1. The two closest levels to watch are the 200-day SMA at $5.44, which sits above the price, and the 52-week low at $3.81, which sits below it.
  2. A 14-day RSI of 36.0 falls in the bearish zone, and the MACD line is positive. Readings above 70 or below 30 would signal stretched momentum.
  3. After the May 6, 2026 report the share price fell 2.13% in the first session; SNAP beat estimates in 3 of the 4 reports in our data.
Market outlook

SNAP's trend is down, since the price sits below both its 50-day SMA ($5.76) and its 200-day SMA ($5.44). Reclaiming the 200-day average would be the first sign of repair, and it is also the closest level above the price, at $5.44.

The next level below the price is the 52-week low of $3.81. With the RSI in the bearish zone, momentum still leans toward further declines.

Technical indicators

Momentum and trend for SNAP, from its daily closes.

Technical rating Neutral 2 of 4 signals bullish
  • RSI Bearish
  • SMA cross Bullish
  • Price vs SMA Bearish
  • MACD Bullish
Momentum Bearish
36.014-day RSI
Oversold <30 Neutral Overbought >70
MACD (12, 26) 0.0352 Bullish
Trend Golden cross
-7.2%price against the 50-day average
200-day $5.440 50-day $5.755 Price $5.340
Price against the 200-day -1.8% Bearish

As of October 30, 2026, with SNAP at $5.34, its 14-day RSI is 36.0 (showing bearish momentum without being oversold), its 50-day simple moving average is $5.76 and its 200-day is $5.44.

Calculated by CleaRank on daily closes as of October 30, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26). How we calculate these

What SNAP moves with

Correlation of daily returns over one year: +1 moves in step, 0 has no link, -1 moves the opposite way.

-1 0 +1
S&P 500 (SPY) +0.48 Moderate
Nasdaq 100 (QQQ) +0.44 Moderate
Bitcoin (BTC) +0.35 Weak
Gold (XAU) +0.15 Weak

As of October 30, 2026, SNAP's 1-year correlation of daily returns is +0.48 with S&P 500 (SPY), +0.44 with Nasdaq 100 (QQQ), +0.35 with Bitcoin (BTC) and +0.15 with gold (XAU).

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05

SNAP price target and analyst forecast

The analysts' target range and how their ratings split.

5.0

Analysts checks

2/3
  • Fewer than half of analysts rate it a buy ›
    10 of 42 analysts rate it a buy or strong buy, 29 a hold and 3 a sell.
  • Median target above the price ›
    The median 12-month target of $7.00 is 31.1% above the price.
  • More buy ratings than three months ago ›
    10 of 42 rate it a buy now, against 10 of 43 three months ago.

SNAP Wall Street View

12-month price targets

Low $5.00 Median $7.00 (+31.1%) High $16.00

Ratings

Buy 10 Hold 29 Sell 3 3 months ago: 10 of 43 buy

Recent rating actions

Recent analyst rating actions on SNAP
Date Firm Action Rating
Oct 14, 2026 UBS Maintains Neutral
Sep 17, 2026 RBC Capital Reiterates Sector Perform
Aug 4, 2026 Mizuho Maintains Neutral
Aug 4, 2026 Truist Securities Maintains Hold
Aug 4, 2026 UBS Maintains Neutral
Aug 4, 2026 Citigroup Maintains Neutral

As of October 30, 2026, 42 Wall Street analysts cover SNAP: 10 rate it a buy or strong buy, 29 a hold and 3 a sell or strong sell. Their 12-month price targets range from $5.00 to $16.00. The median SNAP price target is $7.00, 31.1% above the price of $5.34.

Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.

06

SNAP trade plan: entry, stop loss and targets

Entry, stop and target levels from the moving averages and recent volatility. Educational, not advice.

SNAP trade plan

Entry, stop and target levels, sized to your account. Change the bias or the risk and every level updates.

Your bias
Risk per trade 1%
Conservative Aggressive
Portfolio value
$
Position size: Enter portfolio size →

Entry Strategies pick an entry style

Conservative
$5.287
Slight discount to current
Lower entry level
Aggressive
$5.340
At current price
Entry at the current price

Risk management

Stop loss
$4.861
Max loss
-8.1%
Volatility-adjusted stop Set from the RSI (36.0) and recent volatility.

Profit targets (Based on Conservative Entry)

Target 1
$5.445
+3% (Conservative) +2.0% (Aggressive)
Target 2
$5.551
+5% (Conservative) +4.0% (Aggressive)
Target 3
$5.710
+8% (Conservative) +6.9% (Aggressive)

SNAP moves about 3.4% a day on average, so a stop can fill well past its level. Educational levels, not financial advice; the full disclaimer is at the foot of the page.

Risk profile

How much SNAP tends to move, against the market and on its own.

Beta
1.08
against the S&P 500; 1 moves with the market
Daily volatility
3.41%
30-day standard deviation
52-week range
$5.340
$3.81 29% of the way up $9.13

Compare SNAP

Put SNAP side by side with other stocks and benchmarks.

07

SNAP price history and drawdowns

SNAP's worst falls and recoveries, what $10,000 became, and which months have been kind to it.

7.0

Track record checks

0/4
  • Average daily move of 2% or more ›
    The price has moved 3.41% on an average day (30-day standard deviation of daily returns).
  • Not yet recovered from its worst fall ›
    The worst fall was 95.3%, from September 2021 to March 2026; the price is still 93.6% below that peak.
  • Most 1-year holds did not end higher ›
    41% of 1-year holding periods in the last 10 years ended with a gain.
  • Trailed the S&P 500 since the chart begins ›
    $10,000 invested in March 2017 is now worth $2,181, against $36,899 in the S&P 500 (SPY).

SNAP Drawdowns & Recovery

Worst fall since March 2017
-95.3%
September 2021 to March 2026
Recovery
Not yet
still 93.6% below the September 2021 peak
From the high since March 2017
-93.6%
highest close, September 2021
1-year holds that gained
41%
of every 1-year window

As of October 30, 2026, SNAP's worst peak-to-trough fall over the period since March 2017 with dividends reinvested was -95.3% (September 2021 to March 2026); it is still 93.6% below that peak, and 41% of 1-year holding periods ended with a gain.

From weekly closing values with dividends reinvested. A drawdown is the fall from the highest value reached so far to a later low.

Growth of $10,000

What $10,000 put into SNAP in March 2017 is worth now, against the same amount in the S&P 500.

SNAP today
$2,181
from $10,000 in March 2017, dividends reinvested
S&P 500 today
$36,899
the same $10,000 in SPY
Behind the index by
$34,718
0.06x the index result
Total change
-78%
0.2x the starting amount
20182020202220242026
SNAP S&P 500 (SPY)

Against the market: SNAP trailed the S&P 500 over this period: $2,181.37 against $36,899.

A $10,000 investment in SNAP in March 2017 would be worth about $2,181 today with dividends reinvested, compared with about $36,899 for the same investment in the S&P 500 benchmark (also with dividends reinvested).

Seasonal patterns

Which calendar months have been kind to SNAP, and which have not.

Jan5/9 upFeb5/9 upMar3/9 upApr6/10 upMay4/10 upJun6/10 upJul4/10 upAug3/10 upSep6/10 upOct4/9 upNov5/9 upDec5/9 up

Strongest month, April: an average of +10.62%, up in 6 of 10 years.

Weakest month, March: an average of -8.82%, up in 3 of 9 years.

This month, October: has averaged -0.80%, up in 4 of 9 years. Past seasonality does not repeat on schedule.

Over the last 10 years, SNAP's strongest calendar month has been April (average +10.62%, up in 6 of 10 years) and its weakest March (average -8.82%, up in 3 of 9 years).

Average return for each calendar month over the last 10 years, from weekly closing prices with dividends included.

08

SNAP stock price prediction 2030

Thousands of simulated paths from the price history. A range of outcomes, not a forecast.

Monte Carlo projection

Thousands of simulated paths for $10,000 in SNAP, from its own past volatility. The shaded area holds 80% of them.

Downside, 2030
$2,243
10th percentile
Base case, 2030
$8,079
median path
Upside, 2030
$29,103
90th percentile
20262027202820292030
Upside (90th) Base case (median) Downside (10th) 10th to 90th percentile

CleaRank's 4-year Monte Carlo simulation, based on 10 years of price history, projects that a $10,000 investment in SNAP today could grow to about $8,079 by 2030 in the base case, with a 90th-percentile outcome near $29,103 and a 10th-percentile outcome around $2,243. Projections are statistical simulations, not guarantees.

SNAP Stock Price Prediction 2030: Simulated Scenarios

The same simulation in share prices, year by year.

Price today
$5.34
Base case, 2030
$4.31
0.8x over 4 years
Range, 2030
$1.20 to $15.54
10th to 90th percentile

CleaRank's simulation projects a price near $4.31 for SNAP by 2030 in the base case, from $5.34 today (0.8x over 4 years). The 10th-percentile path ends near $1.20. These are outcomes of a Monte Carlo simulation run on SNAP's historical return distribution, not price targets, and they assume no dividends are reinvested.

SNAP simulated price paths by year
Year 10th percentile Base case 90th percentile range base today
2027 $2.67 $5.06 $9.61
2028 $1.94 $4.80 $11.88
2029 $1.50 $4.55 $13.81
2030 $1.20 $4.31 $15.54

Method: a lognormal simulation of SNAP's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles. How the simulation works

09

SNAP insider trading

What the people running the company have bought and sold.

SNAP insider trading

Shares the company's directors and officers bought and sold, from their own filings.

Bought
None
no open-market buys
Sold
$157.9M
68 open-market sales
Insiders filing
21
over the last 18 months
Average trade
$2.3M
buys and sales together

Month by month

Open-market purchases above the line, sales below.

May '25Aug '25Nov '25Feb '26May '26Aug '26Oct '26

Net insider selling: No insider bought SNAP shares on the open market in the last 18 months. Sales are often planned in advance or cover tax on vesting shares, so they say less than purchases would.

As of October 30, 2026, SNAP insiders reported 68 open-market sales worth $157.9M and no open-market purchases over the last 18 months; grants and option exercises are not counted.

Insider transactions in SNAP
Date Insider Type Shares Value
Oct 16, 2026
Ronan A Harris
Officer
Sell 42.7K $266.3K
Sep 18, 2026
Ronan A Harris
Officer
Grant 3.4M -
Sep 9, 2026
Rebecca Morrow
Officer
Sell 20.0K $107.0K
Sep 3, 2026
Zachary M Briers
General Counsel
Sell 11.3K $67.5K
Aug 19, 2026
Zachary M Briers
General Counsel
Sell 204.0K $1.1M
Aug 17, 2026
Douglas Hott
Chief Financial Officer
Sell 131.9K $685.5K
Aug 17, 2026
Ajit Mohan
Officer
Sell 54.6K $283.8K
Aug 17, 2026
Rebecca Morrow
Officer
Sell 17.3K $90.1K
Aug 7, 2026
Kelly Coffey
Director
Grant 46.9K -
Aug 7, 2026
Joanna Coles
Director
Grant 46.9K -
Page 1 of 11

Source: TwelveData, from SEC Form 4 filings

10

SNAP stock forecast: questions people ask

Answered from the figures on this page, as of October 30, 2026.

SNAP Forecast: Frequently Asked Questions

Is Snap Inc. (Snap) a buy right now?
At 47/100, SNAP lands in CleaRank's Hold band. The analysts' outlook does the most to lift the score, since the median target is 31.1% above the price. The main drag is profitability: the net margin is -4.90%, return on equity of -15.58% is below the sector median and debt-to-equity is 2.19. This describes the data on this page and is not a personal recommendation.
How has Snap Inc. (Snap) performed over the past year?
SNAP has lost 29.74% of its value over the past year. Shorter stretches tell a different story: the price rose 13.86% over three months but dropped 1.11% in the last month. At present it sits 41.51% under its 52-week high of $9.13.
What are the key price levels for Snap?
On the upside, the first levels are the 200-day SMA at $5.44 and the 50-day SMA at $5.76. On the downside, the nearest level is the 52-week low at $3.81.
Does Snap have a P/E ratio?
SNAP has no meaningful P/E, because its earnings per share over the last 12 months are negative, which makes the figure not meaningful. Measured against sales, its P/S of 1.41 is 43.6% below the sector median of 2.5.
What do Wall Street analysts think of Snap?
Among the 42 analysts who cover SNAP, 10 recommend buying it, 29 rate it hold and 3 recommend selling. Their median 12-month price target is $7.00, which is 31.1% above the current price.
How often has Snap beaten earnings estimates?
In our data, SNAP has beaten the EPS estimate in 3 of the 4 reports. After 2 of those 3 beats, the share price closed lower in the first session.
How volatile is Snap?
SNAP's price moves 3.41% on an average day, measured as the 30-day standard deviation of daily returns. Its beta against the S&P 500 is 1.08.
Are Snap insiders buying or selling?
Over the last 18 months, insiders sold $157.9M worth of stock and bought none on the open market. Such sales are often arranged in advance or made to cover taxes on vesting shares, which means they tell an investor less than purchases would.
What is the 52-week range of Snap?
Over the past 52 weeks, SNAP has traded in a range from $3.81 to $9.13. At $5.34, the stock is at 29% of that range, 40.16% above the low and 41.51% below the high.
Is SNAP in an uptrend?
No. Snap Inc. (SNAP) trades at $5.34, below both its 50- and 200-day moving averages ($5.76 and $5.44). Its 14-day RSI on daily closes is 36.0, showing bearish momentum without being oversold.

Disclaimer: CleaRank.com is a financial data and analytics provider, not a registered investment advisor, broker-dealer, or financial regulatory body. The stock analysis, trade plans, and AI-generated signals presented for SNAP are for educational and informational purposes only and do not constitute financial advice, investment recommendations, or an offer to buy or sell any securities. All trade setups and performance metrics shown are hypothetical, hindsight-based, and simulated. They do not represent actual trades made by CleaRank or its affiliates. Stock prices can be volatile and are subject to market, economic, and company-specific risks. Market data is provided "as-is" and may be delayed by 15 minutes or more. We do not guarantee the accuracy, completeness, or timeliness of any data. You should never invest money you cannot afford to lose. Past performance does not guarantee future results. Consult a qualified financial advisor before making any investment decisions. Analysis generated on October 31, 2026.

Disclaimer:

Engaging in financial markets carries significant risk of total capital loss. Markets are volatile, unpredictable, and past success does not guarantee future results. Never invest funds you cannot afford to lose. CleaRank does not offer financial, investment, or advisory services. We provide no recommendations, endorsements, or guarantees regarding market outcomes. You alone are responsible for your decisions.

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