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As of September 15, 2026, Roku, Inc. (ROKU) trades at $157.21. CleaRank Financial AI rates it Hold with a fair value of $157.21, in line with the current price. Wall Street's consensus target is $160.00 across 27 analysts. RSI at 44 is in neutral territory, and the price is above its 50-day average of $150.36.
Roku, Inc. (ROKU)
Roku, Inc. NASDAQ
$157.21
-0.2400 (-0.15%)
Latest Price
AI Analyst Consensus
57 / 100
Roku, Inc. (ROKU) is currently trading at $157.21, precisely at its median analyst price target of $160.00, indicating a neutral near-term outlook. The company's revenue growth is projected to be approximately 19.00% for the current year, outpacing the sector average of 13.7%. However, significant insider selling, with over $213 million in dispositions and no reported purchases, raises concerns about management's confidence in the stock's immediate prospects. The stock is positioned above its 50-day and 200-day moving averages ($150.36 and $119.85), suggesting a generally positive technical trend. Despite this, the RSI is neutral at 43.64, and a substantial number of analysts (20 out of 27) maintain a 'Hold' rating, contributing to a Wall Street consensus score of 57. This balance of technical strength and cautious analyst sentiment, coupled with insider selling, suggests a period of consolidation is likely.
ROKU Price Analysis
Market Metrics
Open
$157.05
Day Range
$156.18 to $157.44
Prev Close
$157.45
Volume
35.6K
52-Week Range
$78.53 to $159.89
Market Cap
$23.38B
Peer Benchmarking
Valuation vs Sector (Communication Services)
Performance vs VOX
Sector Position Analysis
Trading at a significant premium to sector peers (+180%), suggesting market expectations for superior growth or market position.
ROKU Financial Performance
Revenue vs. Earnings
Annual
Quarterly
Earnings Reality Check
Analysis: In the last 2 quarters, ROKU beat estimates 1 times. The stock rose 1 times the next day. Price tends to react positively to beats.
ROKU Analysis
Company's Health
3/5
12-Month Analyst Target
+1.77% Upside
Median of 27 analysts (12-month)
$160.00
AI Technical Analysis
Roku, Inc. (ROKU) is currently trading above its 50-day and 200-day moving averages ($150.36 and $119.85), indicating a generally positive trend over the medium to long term. The price is also above its 20-day exponential moving average, suggesting some near-term upward momentum. The Relative Strength Index (RSI) is at 43.64, which falls into the neutral territory, implying neither overbought nor oversold conditions. Key support levels are indicated by the 50-day SMA at $150.36 and the 200-day SMA at $119.85. Resistance may be found near recent highs. Volume has been significantly below average recently, suggesting a lack of strong conviction from either buyers or sellers. The overall chart structure points towards a period of consolidation as the stock digests recent gains and awaits clearer directional signals.
ProTips
- Monitor insider transaction activity closely, as the current heavy selling pressure may indicate management's concerns about future performance.
- Given the neutral RSI and below-average volume, Roku may be consolidating; consider waiting for a clearer technical breakout or breakdown before initiating new positions.
- With a Price-to-Sales ratio significantly above its sector peers, investors should be mindful of valuation risk and the potential for a sharp correction if growth expectations are not met.
Key Catalysts
Bearish
Heavy Insider Selling Continues
Insiders have sold over $213 million worth of Roku stock with no reported purchases, signaling a potential lack of confidence in future price appreciation.
Source: Insider Trading DataNeutral
Mixed Analyst Sentiment
A majority of analysts (20 out of 27) maintain a 'Hold' rating, indicating a lack of strong conviction for either a significant upside or downside move in the near term.
Source: Wall Street ConsensusBullish
Strong Earnings Beat in Latest Quarter
Roku exceeded EPS estimates by 114.29% in the quarter to June 2026, driving a positive stock price reaction and demonstrating operational execution.
Source: Earnings ReportNeutral
Trading Above Key Moving Averages
The stock is currently positioned above its 50-day and 200-day moving averages ($150.36 and $119.85), indicating a generally positive technical trend, though the RSI remains neutral.
Source: Technical AnalysisMarket Outlook
The base case for Roku, Inc. (ROKU) over the next 6-12 months suggests a period of consolidation around its current valuation, with the median analyst price target at $160.00. Continued revenue growth, projected at 19.00% for the current year, provides a foundation, but the premium valuation and significant insider selling present headwinds. Potential upside catalysts could include stronger-than-expected user engagement or advertising revenue growth, which might shift analyst sentiment and push the stock towards its higher price targets. Conversely, increased competition in the streaming space, a slowdown in advertising spending, or continued insider selling could pressure the stock lower, potentially testing the support around its 50-day SMA of $150.36.
Key Statistics
| Market Cap | 23.38B |
|---|---|
| P/E Ratio | 67.00 |
| EPS (TTM) | 2.35 |
| Dividend Yield | 0.00% |
| 52 Week High | 159.89 |
| 52 Week Low | 78.53 |
Roku, Inc. (ROKU) exhibits a Price-to-Sales ratio of 4.49, which is above the sector median of 2.4, suggesting a premium valuation relative to peers. The company's Return on Equity (ROE) stands at 13.12%, below the sector average of 15.6%, and its Net Profit Margin is 6.82%, which is competitive within the Communication Services sector. The company maintains a healthy Debt-to-Equity ratio of 0.17, well below the sector average. While the company demonstrates solid revenue growth of 21.9% and a positive operating margin of 12.17%, its valuation metrics, particularly the P/S ratio, indicate that the market has high expectations. The current price-to-earnings ratio of 67 also suggests that the stock is trading at a premium, with future growth heavily factored into its current price.
Earnings & Growth Analysis
Roku, Inc. (ROKU) recently reported a significant earnings beat for the quarter ending June 2026, with actual EPS of $1.20 significantly exceeding the estimate of $0.56, a surprise of 114.29%, leading to a 2.03% price increase. This follows a pattern of mixed earnings performance, including a miss in the prior quarter to March 2026. Revenue growth for the current quarter is estimated at +17.00% year-over-year, with full-year revenue growth projected at 19.00%, indicating continued expansion.
Key Risks
A primary risk for Roku, Inc. (ROKU) is its premium valuation, with a Price-to-Sales ratio of 4.49 significantly above the sector median, suggesting limited room for error. The substantial insider selling, totaling over $213 million with no reported purchases, indicates a lack of confidence from management and could signal potential headwinds. Also, the high concentration of 'Hold' ratings from Wall Street analysts (20 out of 27) suggests that the market is awaiting clearer catalysts for further upside.
Technical Indicators
| RSI (14) | 43.64 |
|---|---|
| MACD | 1.49 |
| SMA 50 | 150.36 |
| SMA 200 | 119.85 |
RSI
Neutral
SMA Cross
Bullish
Price vs SMA
Bullish
MACD
Bullish
Golden Cross in effect with the 50-day SMA ($150.36) above the 200-day SMA ($119.85), price action is firmly bullish above key moving averages.
Market Correlations
How this stock moves relative to other assets
Based on 1 year of daily price data. Correlations may vary over different time periods.
S&P 500 (SPY)
+0.58
Moderate correlation
Nasdaq 100 (QQQ)
+0.57
Moderate correlation
Bitcoin (BTC)
+0.46
Moderate correlation
Gold (XAU)
+0.07
Weak correlation
Check Custom Correlation
How does any other asset move with ROKU? One year of daily closes, Pearson correlation.
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ROKU Trade Plans
Specific entry, exit, and risk management levels
Select Your Trade Bias
Risk Tolerance
Conservative
2%
Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →
Entry Strategies pick an entry style
Conservative
$155.64
Slight discount to current
Wait for small dip
Aggressive
$157.21
At current price
Enter now if confident
Risk Management
STOP LOSS
$150.97
MAX LOSS
-3.0%
Volatility-Adjusted Stop Loss
Calculated based on RSI (43.6) and current market volatility
Profit Targets (Based on Conservative Entry)
TARGET 1
$160.31
+3% (Conservative)
+2.0% (Aggressive)
TARGET 2
$163.42
+5% (Conservative)
+4.0% (Aggressive)
TARGET 3
$168.09
+8% (Conservative)
+6.9% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
Calculate Your Trade
Disclaimer
This AI-generated trade plan for ROKU is for educational and informational purposes only and does not constitute financial advice. The analysis is based on historical data patterns and technical indicators which may not predict future results. Stock trading involves risk of loss. Verify all data independently and consult a qualified financial advisor. Generated on September 15, 2026.Growth of $10,000
A $10,000 investment in ROKU in September 2017 would be worth about $67,000 today, compared with about $30,393 for the same investment in the S&P 500 benchmark.
Compare with Another Ticker
Monte Carlo Projection (10yr)
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in ROKU today could grow to about $37,226 by 2036 in the base case, with a bull case near $282,418 and a bear case around $4,907. Projections are statistical simulations, not guarantees.
ROKU Stock Price Prediction: 2030
CleaRank's simulation projects a price near $266 for ROKU by 2030 in the base case, from $157 today (1.7x over 4 years). The downside path ends near $73.83. These are outcomes of a Monte Carlo simulation run on ROKU's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | Downside (10th pct) | Base case | Upside (90th pct) |
|---|---|---|---|
| 2027 | $94.46 | $179 | $340 |
| 2028 | $82.62 | $204 | $506 |
| 2029 | $76.86 | $233 | $708 |
| 2030 | $73.83 | $266 | $958 |
| 2031 | $72.38 | $303 | $1,271 |
| 2032 | $72.00 | $346 | $1,662 |
| 2033 | $72.41 | $395 | $2,150 |
| 2034 | $73.45 | $450 | $2,756 |
| 2035 | $75.05 | $513 | $3,509 |
| 2036 | $77.14 | $585 | $4,440 |
Method: 10,000 simulated price paths using ROKU's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. ROKU is highly volatile, so its upside column reaches an extreme multiple; treat it as a statistical tail, not an expectation. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice.
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ROKU Insider Trading Analysis
Bought
None
No open-market buys
Sold
$213.2M
96 Transactions
Insiders
15
Active Traders
Avg Transaction
$2.2M
Large trades
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Feb 8, 2021 | WOOD ANTHONY J
Chief Executive Officer
|
Sell | 300.0K | $131.5M |
| Jan 4, 2021 | WOOD ANTHONY J
Chief Executive Officer
|
Sell | 345.0K | $111.0M |
| Aug 18, 2020 | WOOD ANTHONY J
Chief Executive Officer
|
Sell | 600.0K | $87.7M |
| Jul 1, 2021 | WOOD ANTHONY J
Chief Executive Officer
|
Sell | 85.0K | $37.4M |
| Aug 2, 2021 | WOOD ANTHONY J
Chief Executive Officer
|
Sell | 85.0K | $36.1M |
| Jul 15, 2021 | WOOD ANTHONY J
Chief Executive Officer
|
Sell | 80.0K | $32.6M |
| Sep 1, 2021 | WOOD ANTHONY J
Chief Executive Officer
|
Sell | 85.0K | $31.3M |
| Aug 16, 2021 | WOOD ANTHONY J
Chief Executive Officer
|
Sell | 80.0K | $28.2M |
| Jun 15, 2021 | WOOD ANTHONY J
Chief Executive Officer
|
Sell | 80.0K | $27.6M |
| Nov 1, 2021 | WOOD ANTHONY J
Chief Executive Officer
|
Sell | 85.0K | $26.7M |
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Frequently Asked Questions
What is Roku's stock price forecast for 2030?
Roku's stock price forecast for 2030, based on Monte Carlo simulations, projects a base case of $265.96, with a downside scenario of $73.83 and an upside scenario of $958.10. These figures represent statistical outcomes and are not guaranteed price targets.
Is Roku stock a buy right now?
Roku's current consensus rating is 'Hold' with a score of 57, and its price of $157.21 is very close to the median analyst target price of $160.00. While technically above key moving averages, significant insider selling and a large number of neutral analyst ratings suggest caution.
What are the key technical levels for Roku stock?
Roku is currently trading above its 50-day SMA ($150.36) and 200-day SMA ($119.85), indicating positive medium-to-long-term trends. The RSI is neutral at 43.64, suggesting no immediate overbought or oversold conditions.
How does Roku's insider activity look?
Insider activity for Roku shows a heavy insider selling with $213.2 million in total sales and $0 in total purchases in recent filings. This net selling pressure from insiders is a notable concern.
What is Roku's revenue growth outlook?
Roku is expected to achieve approximately 19.00% revenue growth for the current year and 12.00% for the next year. Current quarter revenue growth is estimated at +17.00% year-over-year.
How does Roku compare to its sector averages?
Roku's Price-to-Sales ratio of 4.49 is significantly higher than the sector median of 2.4. Its revenue growth of 21.9% is above the sector average of 13.7%, but its ROE of 13.12% is slightly below the sector median of 15.6%.
What was Roku's most recent earnings performance?
In the quarter to June 2026, Roku reported an EPS of $1.20, significantly beating the estimate of $0.56 by 114.29%, which resulted in a 2.03% stock price increase.