Stock·NASDAQ·Communication Services
Baidu Inc. (BIDU)
- Market cap
- $27.28B
- Dividend yield
- 0.00%
- Street target
- $152.80median of 31 analysts
- 52-week range
- $79.68 $165.30
The short version
Where BIDU stands today, in four lines, and what CleaRank Financial AI makes of it.
BIDU at a glance
Baidu Inc. (BIDU): Sell, 28/100 on CleaRank's AI score.
- Trend Down: the price is below both its 50- and 200-day moving averages ($92.05 and $117.83).
- Insiders Insiders sold $16.1M and made no open-market purchases over the last 18 months.
Figures as of October 17, 2026.
CleaRank Financial AI
CleaRank rates Baidu Inc. (BIDU) Sell, with a model score of 28/100.
The analysts' outlook lifts the score most: 25 of 31 analysts rate it a buy and the median target is 90.7% above the price. The trend holds it back most: the price is 31.99% below its 200-day average and 12.94% below its 50-day average, and the 50-day average is 21.88% below the 200-day. The 50-day average stands at $92.05 and the 200-day at $117.83. Over the past year the price fell 33.71%.
Only on CleaRank
Figures we compute ourselves from BIDU's own price, earnings and insider-filing history. Tap one to see it in context.
Price and trading
The chart, today's range and how far the price has moved over each period.
Trend checks
0/4Price above its 50-day average ›
The price of $80.14 is 12.9% below the 50-day simple moving average of $92.05.Price above its 200-day average ›
The price is 32.0% below the 200-day simple moving average of $117.83.50-day average above the 200-day ›
The 50-day average ($92.05) is 21.9% below the 200-day average ($117.83), the arrangement of a falling longer-term trend.In the upper half of its 52-week range ›
The price sits at 1% of its 52-week range, between $79.68 and $165.30.
BIDU share price
Pick a period: each tab shows how far BIDU has moved over it, to the last close.
Today's trading
Where BIDU sits inside today's range and its 52-week range.
Fundamentals
Valuation against the sector, and the revenue and earnings behind it.
Valuation and quality checks
1/2P/S below the sector median ›
The price-to-sales ratio of 1.43 is 42.6% below the sector median of 2.5.Profitable over the last 12 months ›
Net income over the last 12 months was $-703.6M on revenue of $19.0B, a net margin of -3.7%.
Key statistics
The headline figures for BIDU.
As of October 17, 2026, BIDU trades at $80.14, with a market value of $27.28B and no P/E ratio (its trailing earnings are negative).
What the numbers say
CleaRank Financial AI's reading of BIDU's valuation, growth and risks.
BIDU has no meaningful P/E, because the company lost money over the last 12 months. Measured against sales, the stock trades at 1.43 times, 42.8% below the sector median of 2.5. Its market capitalisation stands at $27.3B, and trailing earnings are -$2.19 a share.
Baidu is losing money. Its net margin is -2.90% and its operating margin is 9.65%, while return on equity of -1.39% sits below the sector median of 15.8%. Revenue declined 4.20%, leaving BIDU 18.1 percentage points slower than the sector median of 13.9%. Debt-to-equity of 0.38 completes the balance sheet picture.
BIDU's average daily move is 1.91%. The trend stays against holders until the price gets back above its moving averages. The price is 51.52% below the 52-week high of $165.30. Insiders sold $16.1M over the last 18 months and made no open-market purchases. Insider sales are often planned in advance or made to cover taxes on vesting shares, so they carry less weight than purchases would.
BIDU against the Communication Services sector
How BIDU compares with the median Communication Services stock CleaRank tracks.
Price to sales vs sector: On price-to-sales, the yardstick used here in place of P/E, BIDU trades at 1.43x, -43% versus the sector average of 2.50x.
Return vs XLC: Since May 6, 2025, BIDU has lost 12.2% against a gain of 13.0% for XLC.
Performance against XLC
BIDU and the Communication Services sector fund over the same days.
Revenue and earnings
How much BIDU sells, and how much of it becomes profit.
Revenue growth: Revenue fell 3.0% in FY2025 to CN¥129B, from CN¥133B a year earlier.
Profit margin: The net margin was 4.2% in FY2025, down from 18.2% the year before.
Profitable: BIDU earned CN¥5.5B in FY2025.
AI analysis and technicals
CleaRank's score and reasoning, the indicators behind it, and what the price moves with.
Momentum checks
0/3RSI not overbought or oversold ›
The 14-day RSI is 29.8, in oversold territory.RSI above 50 ›
An RSI of 29.8 is below the 50 midpoint, so sellers have had the upper hand over the last 14 days.MACD line above zero ›
The MACD line is negative, so the 12-day average is below the 26-day average.
CleaRank AI analysis of BIDU
The score, the reasoning behind it, and what could move the price next.
Baidu Inc. (BIDU) is in a downtrend: the price of $80.14 sits 31.99% below its 200-day average of $117.83 and 12.94% below its 50-day average of $92.05. Near the bottom of its 52-week range, the stock is 0.58% above the low of $79.68, while 51.52% below the high of $165.30. With the 50-day average 21.88% below the 200-day average, the shorter-term trend is running weaker than the longer one.
Momentum is weak: the 14-day RSI of 29.8 sits in oversold territory and the MACD line is negative. Every period shown points the same way. Over the past three months the price fell 25.27%, over the past six months it fell 36.46%, and over the past year it fell 33.71%. Last session, volume was 31.4% above its average as the price dropped 2.93%.
Rating reaffirmed ›
Susquehanna kept its Neutral rating on August 28, 2026.
Source: Analyst action, Susquehanna, August 28, 2026
Analyst downgrade ›
Morgan Stanley downgraded it to Underweight from Equal-Weight on August 19, 2026.
Source: Analyst action, Morgan Stanley, August 19, 2026
- The two levels nearest the price are the 20-day EMA at $85.82, just above it, and the 52-week low at $79.68, just below it.
- The 14-day RSI is 29.8, which places it in the oversold zone, and the MACD line is negative. Readings above 70 or below 30 point to stretched momentum.
BIDU is trading beneath both its 50-day ($92.05) and 200-day ($117.83) averages, and that placement is why the trend reads as down. Reclaiming the 50-day would be the first sign of repair. The closest level above the price is the 20-day EMA, at $85.82.
The 52-week low at $79.68 is the next level below. Momentum is washed out, with the RSI below the oversold line; a turn back above it would be an early sign of stabilising.
Technical indicators
Momentum and trend for BIDU, from its daily closes.
As of October 17, 2026, with BIDU at $80.14, its 14-day RSI is 29.8 (oversold territory), its 50-day simple moving average is $92.05 and its 200-day is $117.83.
Calculated by CleaRank on daily closes as of October 17, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26).
What BIDU moves with
Correlation of daily returns over one year: +1 moves in step, 0 has no link, -1 moves the opposite way.
As of October 17, 2026, BIDU's 1-year correlation of daily returns is +0.36 with S&P 500 (SPY), +0.38 with Nasdaq 100 (QQQ), +0.20 with Bitcoin (BTC) and +0.20 with gold (XAU).
What Wall Street expects
The analysts' target range and how their ratings split.
Analysts checks
2/3Most analysts rate it a buy ›
25 of 31 analysts rate it a buy or strong buy, 5 a hold and 1 a sell.Median target above the price ›
The median 12-month target of $152.80 is 90.7% above the price.More buy ratings than three months ago ›
25 of 31 rate it a buy now, against 28 of 34 three months ago.
BIDU Wall Street View
12-month price targets
The price, $80.14, sits below every analyst's target.
Ratings
Recent rating actions
| Date | Firm | Action | Rating |
|---|---|---|---|
| Aug 28, 2026 | Susquehanna | Maintains | Neutral |
| Aug 19, 2026 | Benchmark | Maintains | Buy |
| Aug 19, 2026 | Barclays | Maintains | Equal-Weight |
| Aug 19, 2026 | Morgan Stanley | Downgrade | Underweight |
| Jul 17, 2026 | JP Morgan | Maintains | Overweight |
| Jul 14, 2026 | B of A Securities | Maintains | Buy |
As of October 17, 2026, 31 Wall Street analysts cover BIDU: 25 rate it a buy or strong buy, 5 a hold and 1 a sell or strong sell. Their 12-month price targets range from $80.47 to $207.18, with a median of $152.80, 90.7% above the price of $80.14.
Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank.
A trade plan, if you want one
Entry, stop and target levels from the moving averages and recent volatility. Educational, not advice.
BIDU trade plan
Entry, stop and target levels, sized to your account. Change the bias or the risk and every level updates.
Short entry pick an entry style
Risk management
Profit targets (Based on Conservative Entry)
These levels come from BIDU's moving averages and recent volatility, not from a forecast. Educational levels, not financial advice; the full disclaimer is at the foot of the page.
Risk profile
How much BIDU tends to move, against the market and on its own.
The long record
BIDU's worst falls and recoveries, what $10,000 became, and which months have been kind to it.
Track record checks
1/4Average daily move under 2% ›
The price has moved 1.91% on an average day (30-day standard deviation of daily returns).Recovered from its worst fall ›
The worst fall was 75.2%, from February 2021 to October 2022; the price is still 74.0% below that peak.Most 1-year holds ended higher ›
44% of 1-year holding periods in the last 10 years ended with a gain.Beat the S&P 500 since the chart begins ›
$10,000 invested in October 2016 is now worth $4,575.51, against $42,055 in the S&P 500 (SPY).
BIDU Drawdowns & Recovery
As of October 17, 2026, BIDU's worst peak-to-trough fall over the last 10 years with dividends reinvested was -75.2% (February 2021 to October 2022); it is still 74.0% below that peak, and 44% of 1-year holding periods ended with a gain.
From weekly closing values with dividends reinvested. A drawdown is the fall from the highest value reached so far to a later low.
Growth of $10,000
What $10,000 put into BIDU in October 2016 is worth now, against the same amount in the S&P 500.
Against the market: BIDU trailed the S&P 500 over this period: $4,575.51 against $42,055.
A $10,000 investment in BIDU in October 2016 would be worth about $4,576 today with dividends reinvested, compared with about $42,055 for the same investment in the S&P 500 benchmark (also with dividends reinvested).
Seasonal patterns
Which calendar months have been kind to BIDU, and which have not.
Strongest month, January: an average of +9.51%, up in 8 of 10 years.
Weakest month, October: an average of -9.08%, up in 2 of 9 years.
This month, October: has averaged -9.08%, up in 2 of 9 years. Past seasonality does not repeat on schedule.
Over the last 10 years, BIDU's strongest calendar month has been January (average +9.51%, up in 8 of 10 years) and its weakest October (average -9.08%, up in 2 of 9 years).
Average return for each calendar month over the last 10 years, from weekly closing prices with dividends included.
Long-term scenarios
Thousands of simulated paths from the price history. A range of outcomes, not a forecast.
Monte Carlo projection
Thousands of simulated paths for $10,000 in BIDU, from its own past volatility. The shaded area holds 80% of them.
CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in BIDU today could grow to about $8,758 by 2036 in the base case, with a 90th-percentile outcome near $56,611 and a 10th-percentile outcome around $1,355. Projections are statistical simulations, not guarantees.
BIDU Stock Price Prediction: 2030
The same simulation in share prices, year by year.
CleaRank's simulation projects a price near $76.00 for BIDU by 2030 in the base case, from $80.14 today (0.9x over 4 years). The 10th-percentile path ends near $23.35. These are outcomes of a Monte Carlo simulation run on BIDU's historical return distribution, not price targets, and they assume no dividends are reinvested.
| Year | 10th percentile | Base case | 90th percentile | range base today |
|---|---|---|---|---|
| 2027 | $43.83 | $79.08 | $143 | |
| 2028 | $33.87 | $78.04 | $180 | |
| 2029 | $27.71 | $77.01 | $214 | |
| 2030 | $23.35 | $76.00 | $247 | |
| 2031 | $20.04 | $75.00 | $281 |
Method: a lognormal simulation of BIDU's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles.
Insider trading
What the people running the company have bought and sold.
BIDU insider trading
Shares the company's directors and officers bought and sold, from their own filings.
Month by month
Open-market purchases above the line, sales below.
Insider buying: No insider bought BIDU shares on the open market in the last 18 months. Sales are often planned in advance or cover tax on vesting shares, so they say less than purchases would.
As of October 17, 2026, BIDU insiders reported 1 open-market sale worth $16.1M and no open-market purchases over the last 18 months; grants and option exercises are not counted.
| Date | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Aug 7, 2026 | Yanhong Li
Chief Executive Officer
|
Grant | 852.9K | - |
| Aug 7, 2026 | Yanhong Li
Chief Executive Officer
|
Grant | 527.2K | - |
| May 21, 2026 | Jixun Foo
Director
|
Sell | 122.6K | $16.1M |
Source: TwelveData, from reported insider filings
Questions people ask
Answered from the figures on this page, as of October 17, 2026.