As of July 28, 2026, The Walt Disney Company (DIS) trades at $98.69. CleaRank Financial AI rates it Hold with a fair value of $105.00, 6.4% above the current price. RSI at 56 is in neutral territory, and the price is below its 50-day average of $99.51.

The Walt Disney Company (DIS)

The Walt Disney Company NYSE

$98.69 2.035 (2.11%)
Real Time Price
AI Analyst Consensus
Hold
55 / 100

The Walt Disney Company (DIS) is currently trading at $98.71, a price point that falls below its 50-day and 200-day simple moving averages, indicating a subdued technical picture. Despite this, the company's P/E ratio stands at 15.46, which is below the sector average, suggesting potential value. Revenue growth has been reported at 6.5%, demonstrating a positive trajectory for the business.

Insider activity shows a net buying trend, with total purchases of $2.1M against $903.6K in sales, signaling a degree of confidence from management. However, the stock's neutral RSI status and negative MACD suggest that neither strong buying nor selling pressure is currently dominating the market sentiment. The company operates within the Entertainment industry, a sector that is constantly evolving with new content delivery models and consumer engagement strategies.

Price Analysis

Market Metrics

Open
$97.15
Day Range
$97.04 to $98.76
Prev Close
$96.65
Volume
353,588.00
52-Week Range
$92.19 to $123.40
Market Cap
$167.83B

Peer Benchmarking

Valuation vs Sector (Communication Services)

Performance vs XLC

Sector Position Analysis
The stock's valuation metrics position it within the sector's competitive landscape, reflecting its market standing and growth trajectory relative to industry peers.

DIS Analysis

Company's Health 3/5
AI Analyst Target +3.00% Upside
Target Price
$101.65
AI Technical Analysis Hold

DIS is currently trading below its 50-day SMA (99.51) and 200-day SMA (104.89), suggesting a bearish to neutral short-to-medium term trend. However, the price is above its 20-day EMA (97.09), indicating some recent buying interest. The RSI at 55.53 falls within the neutral zone, offering no clear signal of overbought or oversold conditions. The MACD at -0.91 also points to a lack of strong momentum in either direction.

The Stochastic indicator is high at 84.51, which can sometimes precede a pullback, while the CCI at 114.00 suggests positive momentum but is not yet in extreme territory. Key resistance levels are the 50-day and 200-day SMAs, while immediate support may be found near the 20-day EMA. Overall, the technicals present a mixed picture with a slight lean towards caution due to the price action relative to longer-term averages.

ProTips
  • Monitor upcoming content releases and subscriber numbers for key Disney+ and Hulu metrics, as these will be critical drivers of future revenue and profitability.
  • Given the neutral technicals and price action below key moving averages, consider employing a strategy that involves waiting for a confirmed breakout above the 50-day or 200-day SMA before initiating significant long positions.
  • The insider net buying trend, while moderate, warrants attention. Keep an eye on any further significant purchases or sales by key executives as potential indicators of management's confidence in the company's near-term prospects.
Key Catalysts
Bullish Successful Launch of New Blockbuster Content

A strong performance from upcoming theatrical releases or highly anticipated Disney+ series could significantly boost subscriber engagement and drive revenue growth.

Source: Company Strategy
Bullish Positive Earnings Report Exceeding Expectations

An earnings announcement that surpasses analyst estimates for both EPS and revenue could signal operational improvements and renewed investor confidence.

Source: Analyst Expectations
Bearish Increased Competition in Streaming Services

Aggressive pricing or content strategies from competitors like Netflix, Amazon Prime Video, or emerging players could lead to subscriber churn or increased marketing costs for Disney.

Source: Industry Analysis
Bearish Economic Downturn Affecting Consumer Spending

A broader economic slowdown could reduce consumer spending on entertainment, theme parks, and merchandise, negatively impacting Disney's diverse revenue streams.

Source: Macroeconomic Trends
Neutral Insider Buying Trend Continues

Ongoing net purchases by insiders could provide a subtle positive signal, but the current moderate level suggests it is not a strong conviction indicator on its own.

Source: Insider Transactions
Market Outlook

The outlook for The Walt Disney Company (DIS) in the next 6-12 months appears cautiously neutral, balancing its attractive valuation against mixed technical signals. The P/E ratio of 15.46 presents a compelling case for value investors, especially when compared to the sector average. Continued revenue growth, even if slightly below sector peers, provides a stable foundation.

Upside catalysts could emerge from successful content releases, strategic partnerships, or a broader market rotation into value stocks. Conversely, increased competition in its core businesses, potential economic slowdowns impacting consumer spending, or failure to reignite subscriber growth could weigh on the stock. The neutral technicals suggest that significant upward momentum may require a clear catalyst or a shift in market sentiment.

Key Statistics

Market Cap 167.83B
P/E Ratio 15.46
EPS (TTM) 6.25
Dividend Yield 0.7761%
52 Week High 123.40
52 Week Low 92.19

The Walt Disney Company's P/E ratio of 15.46 is notably lower than the sector average of 28.5, suggesting that the stock may be undervalued relative to its peers in the Communication Services sector. With an EPS of $6.25, the company demonstrates solid profitability. The reported revenue growth of 6.5% indicates a healthy expansion of its business operations, though it lags behind the sector average of 8.0%.

While specific balance sheet data like debt-to-equity and ROE are not provided, the current valuation metrics suggest a potentially attractive entry point for value-oriented investors. The company's ability to generate earnings at this P/E ratio, coupled with positive revenue growth, forms a foundation for potential upside, provided that broader market sentiment and company-specific catalysts align favorably.

Earnings & Growth Analysis

The Walt Disney Company reported an Earnings Per Share (EPS) of $6.25. While specific recent earnings beats or misses are not detailed in the provided data, this EPS figure in conjunction with the P/E ratio suggests a profitable operation. The reported revenue growth of 6.5% indicates that the company is expanding its top line, which is a positive sign for future earnings potential.

Further analysis of forward guidance and detailed segment performance would be crucial to fully assess the trajectory of its earnings. However, the current EPS and revenue growth provide a baseline indication of the company's financial performance.

Key Risks

Key risks for The Walt Disney Company include the potential for increased competition in the streaming and entertainment sectors, which could pressure subscriber growth and margins. Additionally, shifts in consumer preferences and the economic sensitivity of discretionary spending pose ongoing challenges.

The stock's current trading position below its 50-day and 200-day moving averages also presents a technical risk, suggesting a lack of strong buying conviction and potential for further downside if broader market or company-specific headwinds persist.

Technical Indicators i

RSI (14) 55.53
MACD -0.91
SMA 50 99.51
SMA 200 104.89
Technical Rating Bearish
RSI
Neutral
SMA Cross
Bearish
Price vs SMA
Bearish
MACD
Bearish
Moving averages show a lagging Death Cross (50-day: $99.51, 200-day: $104.89), price is trading below the 50-day SMA.

Market Correlations

How this stock moves relative to other assets

Based on 1 year of daily price data. Correlations may vary over different time periods.

S&P 500 (SPY) +0.54
Moderate correlation
Nasdaq 100 (QQQ) +0.43
Moderate correlation
Bitcoin (BTC) +0.35
Weak correlation
Gold (XAU) +0.09
Weak correlation
Check Custom Correlation

Actionable Trade Plans

Specific entry, exit, and risk management levels

Select Your Trade Bias
Risk Tolerance
Conservative 2% Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →

Entry Strategies (click to switch)

CONSERVATIVE
$97.70
Slight discount to current
Wait for small dip
AGGRESSIVE
$98.69
At current price
Enter now if confident

Risk Management

STOP LOSS
$94.77
MAX LOSS
-3.0%
Volatility-Adjusted Stop Loss
Calculated based on RSI (55.5) and current market volatility

Profit Targets (Based on Conservative Entry)

TARGET 1
$100.63
+3% (Conservative)
+2.0% (Aggressive)
TARGET 2
$102.58
+5% (Conservative)
+4.0% (Aggressive)
TARGET 3
$105.51
+8% (Conservative)
+6.9% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
ℹ️ Disclaimer
This AI-generated trade plan for DIS is for educational and informational purposes only and does not constitute financial advice. The analysis is based on historical data patterns and technical indicators which may not predict future results. Stock trading involves risk of loss. Verify all data independently and consult a qualified financial advisor. Generated on July 28, 2026.

Compare Stocks

Compare stocks against top peers and benchmarks.

DIS
98.69
2.11%
+ Compare

Risk & Volatility i

Risk Level Moderate
Daily Volatility
1.79%
30-day average
52-Week Range
$92.19 7% from low $123.40
Risk Considerations
Monitor position sizing based on current volatility levels
Consider stop-loss placement beyond recent price range
Diversification helps mitigate single-stock risk exposure

Growth of $10,000

Compare with Another Ticker

Monte Carlo Projection (10yr)

Insider Trading Analysis

Source: SEC Form 4
Bought
$2.1M
2 Transactions
Sold
$903.6K
4 Transactions
Insiders
17
Active Traders
$
Avg Transaction
$502.7K
Moderate size
Date Insider Type Shares Value

Frequently Asked Questions

The Walt Disney Company (DIS) has a P/E ratio of 15.46, which is significantly lower than the Communication Services sector average of 28.5. This suggests DIS may be undervalued relative to its industry peers.
insiders are net sellers of DIS stock, with total purchases of $2.1M versus $903.6K in sales. This indicates a moderate buy signal from management.
DIS is trading below its 50-day and 200-day SMAs, indicating a neutral to bearish short-term trend. While the RSI is neutral, the MACD shows a lack of strong momentum.
The company has reported a revenue growth rate of 6.5%, which is positive but slightly below the sector average of 8.0%.
Key risks include intense competition in the entertainment and streaming markets, evolving consumer preferences, and the economic sensitivity of discretionary spending. Technical indicators also suggest potential downside risk.
Yes, The Walt Disney Company offers a dividend with a current yield of approximately 0.78% and a rate of $0.75.
Trading below the 200-day SMA often suggests a longer-term downtrend or a period of consolidation. It indicates that the stock's current price is lower than its average price over the past 200 trading days, which can be a bearish signal for some investors.