Ford Motor Company (F)

Ford Motor Company NYSE

$13.86 -0.1450 (-1.04%)
At close: Jun 24, 4:00 PM EDT
AI Analyst Consensus
Hold
55 / 100

Ford Motor Company (F) is currently trading at $13.86, showing a slight recovery from oversold technical conditions. The company operates within the Consumer Cyclical sector, specifically the Auto Manufacturers industry, competing with peers like GM and STLA. Despite a positive revenue growth of 6.4%, Ford's profitability remains a significant concern, evidenced by a negative EPS of -1.55, rendering its P/E ratio mathematically negative. This fundamental weakness is a key overhang for the stock.

Recent insider activity indicates a moderate insider buying, with insiders being net buyers. purchasing $1.93M. This suggests some internal confidence, though it does not fully offset the broader profitability issues. The stock's technicals are showing signs of a potential bounce, with the RSI at 23 indicating oversold territory, and the price trading above its 50-day and 200-day SMAs, though below the 20-day EMA. The dividend yield of 4.33% offers some income support for investors.

Price Analysis

Market Metrics

Open
$14.03
Day Range
$13.71 $14.15
Prev Close
$14.00

Peer Benchmarking

Valuation vs Sector (Consumer Cyclical)

Performance vs XLY

Sector Position Analysis
The stock's valuation metrics position it within the sector's competitive landscape, reflecting its market standing and growth trajectory relative to industry peers.

F Analysis

Company's Health 3/5
AI Analyst Target +1.05% Upside
Target Price
$14.00
AI Technical Analysis Hold

Ford's technical indicators suggest a potential short-term rebound from oversold levels. The Relative Strength Index (RSI) is at 23, firmly in oversold territory, often preceding a bounce. The price is currently trading above its 50-day SMA ($13.70) and 200-day SMA ($13.04), indicating a generally upward trend over longer timeframes, with these moving averages potentially acting as support. However, the price is below its 20-day EMA ($14.43), suggesting near-term weakness.

The MACD is showing a slight positive momentum (0.01), while the Stochastic Oscillator is also low (6.65), reinforcing the oversold picture. The CCI at -110.07 further confirms extreme negative sentiment. Key resistance will likely be found around the 20-day EMA, while the 50-day and 200-day SMAs will serve as crucial support levels. Volume context would be beneficial to confirm the strength of any potential reversal.

ProTips
  • Monitor Ford's upcoming earnings reports closely for any signs of a return to profitability, as this is the key factor influencing the stock's long-term trajectory.
  • Given the oversold RSI and insider buying, consider small, tactical long positions with tight stop-losses below the 50-day SMA ($13.70) if the price shows sustained upward momentum.
  • The dividend yield offers some income, but its sustainability is uncertain with negative EPS. Investors should weigh this income against the fundamental risks.
Key Catalysts
Bullish Insider Net Buying Activity

Insiders are net buyers, with a moderate insider buying and significant purchases by some insiders. ($1.93M), indicating internal confidence.

Source: Insider Summary
Bullish Oversold Technical Conditions

RSI at 23 suggests the stock is oversold, potentially setting the stage for a short-term price bounce.

Source: Technical Analysis
Bearish Persistent Negative EPS

A negative EPS of -1.55 indicates ongoing profitability issues, which is a significant fundamental risk for the stock.

Source: Fundamental Analysis
Bearish Price Below 20-Day EMA

Trading below the 20-day Exponential Moving Average ($14.43) suggests near-term bearish momentum despite longer-term SMA support.

Source: Technical Analysis
Market Outlook

The outlook for Ford Motor Company is cautiously balanced, leaning towards a 'Hold' rating. The stock's oversold technicals and positive insider sentiment provide some support for a potential near-term recovery. However, the persistent unprofitability remains a significant headwind that limits substantial upside potential. A base case scenario would see the stock trading in a range, potentially testing resistance around the 20-day EMA ($14.43) if broader market sentiment improves.

Upside catalysts would require a clear demonstration of a path back to profitability, perhaps through significant cost-cutting measures or successful new product launches that drive higher margins. Conversely, any further deterioration in earnings, increased competition from EV manufacturers like TSLA, or broader economic downturns could push the stock lower, testing its key SMA support levels. The company's ability to navigate these challenges will dictate its performance over the next 6-12 months.

Key Statistics

Market Cap 55.21B
P/E Ratio N/A (Negative EPS)
EPS (TTM) -1.55
Dividend Yield 4.33%
52 Week High 17.78
52 Week Low 10.42

Ford's fundamental valuation is challenged by its profitability. With a negative EPS of -1.55, the company is currently loss-making, making traditional P/E ratio analysis impossible. This contrasts sharply with the sector average P/E of 22.50. While revenue growth of 6.4% is positive and above the sector average of 8.00%, it is not translating into bottom-line profits. The company's price-to-sales ratio, while not explicitly provided, would likely be more relevant given the EPS issues.

The negative EPS suggests underlying issues with cost management or pricing power that need to be addressed. While the dividend yield of 4.33% is attractive, it may not be sustainable if losses continue. Investors should closely monitor future earnings reports for signs of a return to profitability. The company's balance sheet strength and debt levels (debt-to-equity average 1.50) will be critical in navigating any prolonged period of unprofitability.

Earnings & Growth Analysis

Ford's earnings performance is currently negative, with an EPS of -1.55. This indicates that the company is not generating profits on a per-share basis. While revenue growth has been positive at 6.4%, this top-line expansion is not translating into bottom-line profitability. Investors should scrutinize future earnings reports for any improvement in net income or a clear path towards positive EPS. The lack of positive earnings is a significant drag on valuation and investor sentiment.

Key Risks

The primary risk for Ford Motor Company is its persistent unprofitability, as indicated by a negative EPS and a negative P/E ratio. This raises concerns about the sustainability of its operations and dividend. Additionally, the stock is trading below its 20-day EMA, suggesting near-term bearish momentum despite oversold RSI levels, and competitive pressures within the auto industry remain intense.

Technical Indicators i

RSI (14) 23.00
MACD 0.01
SMA 50 13.70
SMA 200 13.04
Technical Rating Bullish
RSI
Oversold
SMA Cross
Bullish
Price vs SMA
Bullish
MACD
Neutral
Golden Cross in effect with the 50-day SMA ($13.70) above the 200-day SMA ($13.04), price action is firmly bullish above key moving averages, RSI at 23.0 suggests oversold conditions; potential bounce setup.

Actionable Trade Plans

Specific entry, exit, and risk management levels

Select Your Trade Bias
Risk Tolerance
Conservative 2% Aggressive
Portfolio Value
$
Position Size: Enter portfolio size →

Entry Strategies (click to switch)

CONSERVATIVE
$13.70
Near 50 SMA support
Lower risk, wait for pullback
AGGRESSIVE
$13.86
At or near current price
Higher risk, immediate entry

Risk Management

STOP LOSS
$12.65
MAX LOSS
-7.7%
Volatility-Adjusted Stop Loss
Calculated based on RSI (23.0) and current market volatility

Profit Targets (Based on Conservative Entry)

TARGET 1
$14.39
+5% (Conservative)
+3.9% (Aggressive)
TARGET 2
$15.07
+10% (Conservative)
+8.8% (Aggressive)
TARGET 3
$15.76
+15% (Conservative)
+13.7% (Aggressive)
Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3
⚠️ High-Volatility Risk Disclaimer
F is classified as a high-volatility asset (Daily Vol: 4.29%). Aggressive price swings can lead to rapid capital loss. Liquidity risks may prevent exiting trades at desired prices. This AI-generated analysis is for educational purposes only and is not financial advice. Generated on June 24, 2026.

Growth of $10,000

Compare with Another Ticker

Monte Carlo Projection (10yr)

Compare Stocks

Compare stocks against top peers and benchmarks.

F
13.86
-1.04%
+ Compare

Risk & Volatility i

Risk Level
Daily Volatility
4.29%
30-day average
Risk Considerations
Monitor position sizing
Set appropriate stop-loss
Diversify holdings

Market Correlations

How this stock moves relative to other assets

Based on 1 year of daily price data. Correlations may vary over different time periods.

Check Custom Correlation

Risk & Volatility i

Risk Level Very High
Daily Volatility
4.29%
30-day average
52-Week Range
$10.42 33% from low $17.78
Risk Considerations
Monitor position sizing based on current volatility levels
Consider stop-loss placement beyond recent price range
Diversification helps mitigate single-stock risk exposure

Insider Trading Analysis

Source: SEC Form 4
Bought
$2.0M
2 Transactions
Sold
$675.0K
1 Transactions
Insiders
22
Active Traders
$
Avg Transaction
$902.9K
Moderate size
Date Insider Type Shares Value

Frequently Asked Questions

Ford Motor Company's P/E ratio is listed as N/A because its Earnings Per Share (EPS) is negative (-1.55). A negative EPS makes the P/E ratio mathematically negative and thus not a meaningful valuation metric.
An RSI at 23.0 indicates that Ford stock is in oversold territory. Historically, this can suggest that the stock may be due for a short-term bounce or reversal, although it does not guarantee a price increase.
Insider activity shows a moderate insider buying with insiders being net buyers. Notably, William Clay Ford Jr. made a significant purchase of $1.93M, suggesting some internal confidence in the company's prospects.
Ford's main profitability challenge is its negative EPS of -1.55, despite positive revenue growth. This indicates issues with cost management, operational efficiency, or pricing power that are preventing the company from translating sales into profits.
Ford reported revenue growth of 6.4%, which is slightly below the sector average for Auto Manufacturers, estimated around 8.00%. While positive, this growth is not currently sufficient to overcome profitability challenges.
The sustainability of Ford's 4.33% dividend yield is questionable given its negative EPS. Continued losses could put pressure on the company's ability to maintain or increase its dividend payments in the future.
Key technical support levels for Ford stock appear to be its 50-day Simple Moving Average (SMA) at $13.70 and its 200-day SMA at $13.04. The price trading above these levels suggests they may act as floors in the near term.