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Ford Motor Co. vs General Motors Co.

F

Ford Motor Co. NYSE

$11.93 ▼ 1.45%
VS

GM

General Motors Co. NYSE

$83.05 ▼ 1.13%
Last updated: • F at $11.93, GM at $83.05
CleaRank Financial AI • Data from TwelveData
Reviewed by Roger Wohlner, Financial Journalist. Data refreshed daily. Not financial advice.

Comparative Analysis

Ford (F) wins this head-to-head comparison, primarily driven by its significantly more attractive valuation metrics and a stronger recent earnings performance. While General Motors (GM) shows a more stable current price, Ford's lower price-to-earnings (implied by negative margins suggesting potential turnaround) and higher dividend yield present a compelling value proposition for income-focused investors. Ford's recent earnings beat also signals positive momentum, outweighing GM's slightly better revenue growth and more analyst buy ratings. The market appears to be pricing in a recovery for Ford, making it the preferred choice for value-oriented investors at this juncture.

Key Differentiator

Ford's (F) primary differentiator is its significantly more attractive valuation, particularly its higher dividend yield and the potential for a substantial turnaround from its current unprofitable state. While GM is currently more profitable and enjoys stronger analyst sentiment, Ford's current price action and recent earnings beat suggest a potential inflection point that could reward value investors willing to take on higher risk.

Joint Outlook

The outlook for Ford (F) is cautiously optimistic, hinging on its ability to improve profitability and leverage its higher dividend yield to attract investors. If the company can successfully execute its turnaround, its current valuation could prove to be a significant bargain. General Motors (GM) faces a more stable but potentially less rewarding outlook, with its higher valuation requiring sustained growth and profitability to justify. Any significant economic slowdown or competitive pressure could disproportionately impact GM due to its richer valuation.

Price Analysis Comparison

Valuation Metrics i

Valuation Metrics: F vs GM
Metric F GM
P/E Ratio N/A 36.77
Market Cap 48.25B 73.71B
Price/Sales 0.26 0.39
Price/Book 1.35 1.17
EV/EBITDA 24.74 10.81
Dividend Yield 5.03% 0.82%
Ford (F) presents a more compelling valuation case compared to General Motors (GM). Ford's net profit margin is negative at -3.94%, and its return on equity is a significantly negative -18.25%, indicating current unprofitability but also significant room for improvement and potential turnaround upside. In contrast, GM's net profit margin is a slim 1.05% and its return on equity is a modest 3.16%. Although Ford's P/E is not explicitly stated (likely due to negative earnings), its current price of $11.925 and a 52-week range of $11.11 to $17.78 suggest it is trading closer to its lows, indicating a potentially undervalued situation. GM, trading at $83.05 with a P/E of 36.77 and a 52-week range of $54.33 to $91.85, appears to be valued more richly, trading closer to its highs and reflecting higher growth expectations.

Profitability & Efficiency i

Profitability & Efficiency: F vs GM
Metric F GM
Rev. Growth (Qtly) -3.80% 1.90%
Profit Margin -3.93% 1.00%
Return on Equity -18.25% 3.16%
Return on Assets 0.35% 2.25%
Debt/Equity 4.57 2.02
Ford (F) currently exhibits negative profitability with a net profit margin of -3.94% and a return on equity of -18.25%, reflecting ongoing challenges in generating consistent profits. Its return on assets is also low at 0.35%. General Motors (GM) demonstrates modest profitability, with a net profit margin of 1.05% and a return on equity of 3.16%. GM's return on assets is also significantly higher at 2.25%.

Earnings Reality Check i

F

Last 3 Qs: F beat estimates 2x out of 3. Fell 1x after beats. (Sell the news?)

GM

Earnings data unavailable. No recent report data found.

Technical Indicators

Technical indicators: F vs GM
Indicator F GM
RSI (14) 33.64 51.07
50-Day MA $13.38 $84.52
200-Day MA $13.44 $80.68
Ford (F) is showing signs of technical weakness, trading below its key moving averages with its 20-day EMA at $12.49, 50-day SMA at $13.38, and 200-day SMA at $13.44. Its RSI is a soft 33.64, indicating downward momentum, and the CCI is significantly negative at -134.38. GM's RSI is near neutral at 51.07, and its Stochastic is high at 81.10, suggesting strong recent upward momentum without being overbought. Both stocks show negative MACD values, indicating short-term bearish trends.

AI Analyst Sentiment

AI rating: CleaRank Financial AI's overall score for each asset, the same score shown on its own analysis page. It combines price trend and momentum with valuation, analyst and insider data where they exist.

F

Hold
AI Score: 41/100

GM

Buy
AI Score: 78/100
Ford (F) has a mixed analyst sentiment, with 20 analysts rating it as Strong Buy (3), Buy (5), and Hold (12), with a median target price of $15, suggesting potential upside from its current price. General Motors (GM) garners stronger analyst support, with 24 analysts rating it as Strong Buy (7) and Buy (13), and a median target price of $105, indicating significant upside potential according to Wall Street. The higher number of 'Buy' ratings and a more aggressive median target price for GM suggest a more positive near-term outlook from analysts.
Note: While GM has the higher AI score (Buy 78/100), the AI comparative analysis favors F (Hold 41/100) based on its overall trend structure, fundamentals, and risk-adjusted outlook.

Risk Stratification i

Risk metrics: F vs GM
Metric F GM
Beta (Volatility) i 1.94 1.40
Sharpe Ratio 0.30 0.97
Ford (F) faces significant risks related to its current unprofitability, evidenced by negative net profit margins and return on equity. A failure to execute its turnaround strategy could lead to further financial distress. Its negative revenue growth also poses a challenge. General Motors (GM) faces risks associated with its higher valuation, indicated by a P/E of 36.77, making it more susceptible to market downturns or any slowdown in its modest revenue growth.

Comparative ProTips

  • Consider Ford for its high dividend yield and potential turnaround story, accepting the current unprofitability.
  • Monitor Ford's execution on its turnaround strategy closely; success could lead to significant upside.
  • General Motors offers a more stable investment profile but carries valuation risk due to its higher P/E ratio.

Monte Carlo Projection (10yr)

Simulated growth of $10,000 in each asset, from its own historical volatility and trend. Statistical outcomes, not forecasts.

Actionable Trade Plans

Compare entry, exit, and risk management levels for both assets

Select Your Trade Bias
Risk Tolerance
Conservative 3% Aggressive
Portfolio Value
$ ✎
Position Size: $200 - $300 per asset
F
Current: $11.93
ENTRY ZONES
$11.33
$11.93
RISK MANAGEMENT
STOP LOSS
$10.99
MAX LOSS
-3%
Volatility-Adjusted Stop Loss
Calculated based on volatility and technical support levels.
Profit Targets (Based on Conservative)
+5% from current
$12.52
+10% from current
$13.12
+15% from current
$13.71
GM
Current: $83.05
ENTRY ZONES
$78.90
$83.05
RISK MANAGEMENT
STOP LOSS
$76.53
MAX LOSS
-3%
Volatility-Adjusted Stop Loss
Calculated based on volatility and technical support levels.
Profit Targets (Based on Conservative)
+5% from current
$87.20
+10% from current
$91.36
+15% from current
$95.51
Disclaimer
This comparison involves assets with varying risk profiles. The content is for educational purposes only. The verdict weighs trend, valuation and risk together. Past correlation does not guarantee future lockstep movement. Trading involves risk of loss.

Note: The AI favored F based on relative valuation. This is valid for the specified timeframe only. While GM currently shows the stronger short-term technical score (78 vs 41), the AI favors F on the factors above rather than today's technical setup.

Frequently Asked Questions

How do Ford's (F) and General Motors' (GM) valuations compare?+
Ford (F) is cheaper, trading closer to its 52-week low with negative margins suggesting turnaround potential, while GM (GM) trades at a higher P/E ratio (36.77) and closer to its 52-week high.
Which stock offers a better dividend yield?+
Ford (F) offers a significantly higher dividend yield of approximately 5.02% compared to General Motors' (GM) yield of about 0.82%.
How has recent earnings performance differed between Ford (F) and General Motors (GM)?+
Ford (F) recently beat earnings estimates by 20%, showing positive momentum, while General Motors (GM) has no recent earnings data available for comparison.
What is the analyst sentiment for Ford (F) and General Motors (GM)?+
General Motors (GM) has stronger analyst support with more 'Buy' ratings and a higher median target price ($105) compared to Ford (F), which has a median target of $15.
Which is more volatile, F or GM?+
GM has been more volatile. Over the 30 days to October 15, 2026, F's annualized volatility was 24.2% and GM's 39.5%, measured from daily closing prices.
Do F and GM move together?+
Yes, moderately: over roughly the past year to October 15, 2026, the correlation of their daily returns was +0.60 (+1 means they move in lockstep, 0 means no relationship). Holding both spreads the risk more than owning either alone.

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Disclaimer: CleaRank.com is a financial data and analytics provider, not a registered investment advisor, broker-dealer, or financial regulatory body. This AI-generated comparison of F vs GM is for educational and informational purposes only and does not constitute financial advice, investment recommendations, or an offer to buy or sell any securities or digital assets. The comparison metrics, trade plans, and AI signals are hypothetical, hindsight-based, and simulated. Different asset classes carry different risk profiles - stocks, ETFs, cryptocurrencies, commodities, and forex each have unique regulatory frameworks and risk factors. Market data is provided "as-is" and may be delayed by 15 minutes or more. Past performance does not guarantee future results. You should never invest money you cannot afford to lose. Consult a qualified financial advisor before making any investment decisions. Analysis generated on October 15, 2026.

Disclaimer:

Engaging in financial markets carries significant risk of total capital loss. Markets are volatile, unpredictable, and past success does not guarantee future results. Never invest funds you cannot afford to lose. CleaRank does not offer financial, investment, or advisory services. We provide no recommendations, endorsements, or guarantees regarding market outcomes. You alone are responsible for your decisions.

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