Written by Ryan Brothwell Ryan Brothwell Ryan Brothwell
Financial Journalist
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BTC Eyes New Highs as it Celebrates Landmark Day 

Bitcoin Soars to $111K on Pizza Day as Big Money Pours In

Bitcoin (BTC) continued to hover around the $110,000 mark this week as it continues to eye new highs. The cryptocurrency is being driven higher by a combination of US regulatory updates and positive news around US President Donald Trump’s tariff regime. Notably, BTC hit new highs on 22 May, which is colloquially known as ‘Pizza Day’ within the cryptocurrency community. This is the infamous day in 2010 when a Floridian man paid 10,000 BTC for two pizzas in the first recorded Bitcoin transaction. The day has passed into folklore because it is the first known instance of Bitcoin being used for an economic transaction. It is also something of a cautionary tale because those two pizzas would now be worth just over $1 billion in current BTC prices.

Two pizzas bought with 10,000 BTC in 2010 now equal $1.1B.
Two pizzas bought with 10,000 BTC in 2010 now equal $1.1B.

While retail investors and hobbyists were no doubt partly responsible for pushing BTC to new highs of $111,814 on Pizza Day, it is far more likely that institutional investors and traders were responsible for the new highs. Notably, the price surged after the US House of Representatives narrowly passed a sweeping budget bill introduced by President Donald Trump. The bill is expected to worsen the government’s annual deficit and has faced criticism for failing to introduce proposed tax cuts. The concerns around the US deficit also led to a spike in bond yields and saw the US dollar lose value against several major currencies. 

This is because a large number of BTC investors see cryptocurrency as anti-establishment and as a possible hedge against the dollar. Whether this is the case, given the large number of institutional investors which now have BTC on their balance sheet, is a different story. 

BTC Continues its Momentum on the Back of Institutional Investors 

BTC continued its strong positive momentum into this week after a Bank Holiday weekend in major markets, including the US and the UK. This can be attributed to improved sentiment after President Trump announced that he would be postponing his tariffs of 50% on the European Union. 

Another key indicator this week will be Nvidia’s earnings report on Wednesday (28 May), with rumours circulating earlier this month that the tech giant could add cryptocurrency to its balance sheet. Asset manager JPMorgan has also indicated that it will now allow clients to purchase spot Bitcoin ETFs.

Data shows BTCs that Michael Saylor’s Strategy (formerly MicroStrategy)  and other crypto investors such as MetaPlanet have continued to add BTC to their portfolios over the last month – a further positive signal. As CleaRank’s Shaun David puts it, “Retail investors may create the waves, but it’s institutions that control the tide.” The bulk of recent inflows into Bitcoin, he notes, reflect strategic balance-sheet reallocation—something you don’t get from weekend Reddit traders. As Shaun David puts it, “Retail investors may create the waves, but it’s institutions that control the tide.” The bulk of recent inflows into Bitcoin, he notes, reflect strategic balance-sheet reallocation and that’s something you don’t get from weekend Reddit traders.

Big money moves: ETFs, Strategy, and MetaPlanet lead 2025 BTC buys.
Big money moves: ETFs, Strategy, and MetaPlanet lead 2025 BTC buys.

Bubbles and the Bitcoin Halving

While investors like Michael Saylor are responsible for BTC’s new highs, his strategies have also raised questions about how long this run can continue. His firm (and other imitator firms) primarily rely on borrowing to buy large sums of BTC. Should market conditions arise that these firms are no longer able to raise finances to continue buying, there is a strong chance that BTC prices could tumble. 

There are also questions as to whether investors want BTC on their balance sheets. While companies like MSTR have built their strategies around cryptocurrency, shareholders at tech giants such as Microsoft have made it clear that they do not want Bitcoin as an investment. 

Even without outside news, it’s important to note that Bitcoin pricing typically revolves around its halving cycle. The halving process, which occurs every four years for BTC, sees the amount of new Bitcoin mined reduce the amount of new Bitcoin introduced via the miners on the network. This is necessary for security purposes, but it also makes it more difficult to mine the limited number of Bitcoins which are available. 

Historically, the price of Bitcoin has been at its lowest during this halving (which was last in 2024) and has climbed to new highs in the 12-18 months during the period after the halving.  This isn’t necessarily a doom-and-gloom forecast—just a clear trend in how closely the price seems to be tied to the halving process. 

BTC follows the halving cycle—each one tightening supply, boosting price
BTC follows the halving cycle—each one tightening supply, boosting price

Even more than other investments, Bitcoin is heavily sentiment-driven as there are no major fundamentals available to peg the cryptocurrency against. While large institutional investors have arguably brought some stability to the market, and BTC may one day be pegged against the US dollar, this uncertainty means it is possible to see large intraday changes and swings of 10% or more within a week. 

FAQ

‘Pizza Day’, which falls on 23 May, is the 15th anniversary of when Bitcoin (BTC) was first used to make a purchase – in this case, 10,000 BTC for two pizzas. This year, BTC reached an all-time high of $111,814 on Pizza Day. However, the two events are likely unconnected, and the price rise can probably be attributed to President Trump’s new budget bill and institutional buying. You can read more about Pizza Day and the Bitcoin rally here.

Yes. While it is clear that there is a strong retail demand for BTC, and cryptocurrency is still largely seen as ‘anti-establishment’, the latest record highs can be attributed to institutional investors. Data shows that some 225,000 BTC have been acquired by businesses, exchange-traded funds (ETFs) and governments since the start of the year. You can read more about the impact of institutional investors on the price of Bitcoin here.

BTC, like most cryptocurrencies, is incredibly volatile and heavily driven by market sentiment. Critics have specifically raised concerns around companies such as Michael Saylor’s Strategy, which is using debt to fund its Bitcoin buying spree. Long-term buyers should also be aware of the cyclical nature of BTC and how the price can swing wildly depending on when the next halving is happening.

The halving process, which occurs every four years for BTC, sees the amount of new Bitcoin mined reduce the amount of new Bitcoin introduced via the miners on the network. This is necessary for security purposes, but it also makes it more difficult to mine the limited number of Bitcoins which are available. Historically, the price of BTC has been strongly tied to this cycle, dipping as it gets closer to the halving and rising in the months afterwards. You can read more about the impact of halving on the price of Bitcoin here.

Ryan Brothwell
Ryan Brothwell

Ryan Brothwell

Author of this article

Ryan Brothwell is a seasoned Editor and Journalist with over a decade of experience in the fintech, blockchain, and media industries. Working across Africa and Europe, he has broken stories on everything from new laws to corporate corruption. A self-professed nerd, he enjoys consuming as many books, games and films as he can in his free time.