{
 "@context": "https://clearank.com/llms.txt",
 "@type": "clearank:AssetAnalysis",
 "url": "https://clearank.com/stock/yum-stock-analysis/",
 "dataUrl": "https://clearank.com/stock/yum-stock-analysis/data.json",
 "title": "Yum! Brands, Inc (YUM) Stock Forecast & Price Target (2026)",
 "description": "Yum! Brands Inc. (YUM) stock: Consumer Cyclical, Restaurants. $39.6B market cap. AI rating, technicals, 2030 forecast and trade plans.",
 "headline": "Yum! Brands Inc. (YUM)",
 "published": "2026-07-06T09:21:50+00:00",
 "modified": "2026-09-10T12:04:26.23+00:00",
 "generated": "2026-09-11T21:01:49.694Z",
 "language": "en-US",
 "publisher": {
  "name": "CleaRank",
  "url": "https://clearank.com/"
 },
 "disclaimer": "Educational and informational only; not financial advice. AI-generated analysis reviewed by the CleaRank editorial team; prices delayed up to 15 minutes.",
 "asset": {
  "ticker": "YUM",
  "name": "Yum! Brands Inc.",
  "type": "Common Stock",
  "exchange": "NYSE",
  "currency": "USD",
  "sector": "Consumer Cyclical",
  "industry": "Restaurants",
  "country": "United States",
  "website": "https://www.yum.com"
 },
 "quote": {
  "price": 144.51,
  "previousClose": 145.16,
  "change": -0.66,
  "changePercent": -0.45,
  "open": 146.25,
  "high": 146.995,
  "low": 143.51,
  "volume": 35469,
  "averageVolume": 1644227,
  "marketCap": 39614321498,
  "fiftyTwoWeekHigh": 170.14,
  "fiftyTwoWeekLow": 137.33,
  "marketOpen": false,
  "asOf": "2026-09-10T12:04:24.000Z"
 },
 "statistics": {
  "pe": 18.829973,
  "eps": 7.94,
  "dividendYield": 0.020662579720051304,
  "beta": 0.551,
  "priceToSales": 4.6779914,
  "priceToBook": -5.617227162547372,
  "revenueTtm": 8721999872,
  "grossMargin": 0.4539170506912442,
  "returnOnEquity": -0.21283276450511945
 },
 "technicals": {
  "rsi": 48.81,
  "macd": -0.49,
  "sma50": 152.83,
  "sma200": 154.82,
  "rsiSignal": "Neutral",
  "trend": "Bearish",
  "pricePosition": "Bearish",
  "macdSignal": "Bearish",
  "rating": "Bearish"
 },
 "analysis": {
  "rating": "Hold",
  "score": 59,
  "consensus": "Hold",
  "fairValue": 145.16,
  "analystTarget": 174.5,
  "analystCount": 26,
  "wallStreetConsensus": "Hold",
  "generatedAt": "2026-09-10T12:04:24.000Z",
  "priceAtAnalysis": 144.505,
  "volatility": {
   "daily": 2.07,
   "risk": "standard"
  }
 },
 "tradePlan": {
  "bias": "Neutral",
  "conservativeEntry": 143.06,
  "aggressiveEntry": 144.51,
  "stopLoss": 137.85,
  "stopLossPercent": 3.64,
  "targets": [
   147.35,
   150.21,
   154.5
  ]
 },
 "projections": {
  "basis": "Monte Carlo simulation on historical return distribution, re-run daily; not price targets",
  "years": [
   {
    "year": 2027,
    "downside10th": 116.4,
    "base": 155.93,
    "upside90th": 208.9
   },
   {
    "year": 2028,
    "downside10th": 111.27,
    "base": 168.27,
    "upside90th": 254.45
   },
   {
    "year": 2029,
    "downside10th": 109.42,
    "base": 181.57,
    "upside90th": 301.32
   },
   {
    "year": 2030,
    "downside10th": 109.17,
    "base": 195.93,
    "upside90th": 351.65
   },
   {
    "year": 2031,
    "downside10th": 109.95,
    "base": 211.43,
    "upside90th": 406.58
   },
   {
    "year": 2032,
    "downside10th": 111.46,
    "base": 228.15,
    "upside90th": 466.99
   },
   {
    "year": 2033,
    "downside10th": 113.57,
    "base": 246.19,
    "upside90th": 533.69
   },
   {
    "year": 2034,
    "downside10th": 116.18,
    "base": 265.66,
    "upside90th": 607.49
   },
   {
    "year": 2035,
    "downside10th": 119.23,
    "base": 286.67,
    "upside90th": 689.27
   },
   {
    "year": 2036,
    "downside10th": 122.69,
    "base": 309.34,
    "upside90th": 779.93
   }
  ]
 },
 "faqCount": 7,
 "sources": [
  "TwelveData",
  "Wall Street consensus"
 ],
 "sections": [
  {
   "id": "price",
   "title": "YUM Price Analysis"
  },
  {
   "id": "market-metrics",
   "title": "Market Metrics",
   "facts": {
    "Open": "$146.25",
    "Day Range": "$143.51 to $147.00",
    "Prev Close": "$145.16",
    "Volume": "35.5K",
    "52-Week Range": "$137.33 to $170.14",
    "Market Cap": "$39.61B"
   }
  },
  {
   "id": "peer-benchmarking",
   "title": "Peer Benchmarking",
   "text": [
    "Sector Position Analysis Trading at a notable discount to sector peers (-26%), which may indicate undervaluation or specific company headwinds."
   ]
  },
  {
   "id": "financials",
   "title": "YUM Financial Performance",
   "text": [
    "Analysis: In the last 5 quarters, YUM beat estimates 4 times. However, the stock fell 4 times the next day. This suggests positive news is often \"priced in\" or investors are selling the news."
   ]
  },
  {
   "id": "analysis",
   "title": "YUM Analysis",
   "text": [
    "Yum! Brands Inc. (YUM) is currently trading below its 50-day and 200-day moving averages ($152.83 and $154.82), indicating a bearish short-to-medium term trend. The Relative Strength Index (RSI) is at 48.81, suggesting neutral momentum. MACD is slightly negative at -0.49, also pointing to a lack of strong directional conviction. Volume has been above average recently, but without a clear upward trend, it does not strongly support a bullish case. Key support is near the current price, while resistance lies at the 50-day SMA of $152.83 and the 200-day SMA of $154.82.",
    "Several analysts have recently maintained or upgraded their ratings to Buy or Overweight, indicating underlying confidence in the company's prospects despite current price action.",
    "Insiders have sold a significant amount ($22.5 million) with no reported purchases, which is classified as a moderate insider selling and could indicate a lack of strong internal conviction.",
    "Yum! Brands Inc. has consistently exceeded analyst EPS estimates, demonstrating operational efficiency and resilience in its core business segments.",
    "The stock is currently trading below its 50-day and 200-day moving averages ($152.83 and $154.82), suggesting a bearish short-to-medium term trend and potential for further price declines.",
    "The base case for Yum! Brands Inc. (YUM) over the next 6-12 months anticipates a potential recovery towards its median analyst target price of $174.50, driven by consistent revenue growth projections and a valuation that appears attractive relative to its sector peers. The company's ability to continue beating earnings estimates, despite recent negative price reactions, suggests operational resilience. Upside catalysts could include a positive shift in market sentiment towards consumer discretionary stocks or successful new market penetration strategies. Conversely, a failure to break above key resistance levels around the 50-day SMA ($152.83) and 200-day SMA ($154.82), coupled with persistent insider selling, could lead to a retest of lower support levels near the current price."
   ],
   "lists": {
    "ProTips": [
     "Insider selling activity, with $22.5 million in sales and no reported purchases, warrants close monitoring as it could signal a lack of strong internal conviction.",
     "The stock's current position below its 50-day and 200-day moving averages ($152.83 and $154.82) suggests caution, with resistance expected at $152.83.",
     "Consider position sizing carefully given the neutral technical momentum and moderate insider selling."
    ]
   },
   "catalysts": [
    {
     "type": "Bullish",
     "title": "Positive Analyst Rating Changes",
     "text": "Several analysts have recently maintained or upgraded their ratings to Buy or Overweight, indicating underlying confidence in the company's prospects despite current price action.",
     "source": "Wall Street Analyst Ratings"
    },
    {
     "type": "Bearish",
     "title": "Moderate Insider Selling Signal",
     "text": "Insiders have sold a significant amount ($22.5 million) with no reported purchases, which is classified as a moderate insider selling and could indicate a lack of strong internal conviction.",
     "source": "Insider Trading Data"
    },
    {
     "type": "Neutral",
     "title": "Consistent Earnings Beats",
     "text": "Yum! Brands Inc. has consistently exceeded analyst EPS estimates, demonstrating operational efficiency and resilience in its core business segments.",
     "source": "Earnings Reports"
    },
    {
     "type": "Bearish",
     "title": "Trading Below Key Moving Averages",
     "text": "The stock is currently trading below its 50-day and 200-day moving averages ($152.83 and $154.82), suggesting a bearish short-to-medium term trend and potential for further price declines.",
     "source": "Technical Analysis Data"
    }
   ]
  },
  {
   "id": "key-statistics",
   "title": "Key Statistics",
   "text": [
    "Yum! Brands Inc. (YUM) exhibits a P/E ratio of approximately 18.83, which appears reasonable when compared to the sector average P/E of 25.5, suggesting it is trading at a discount. The company's revenue growth is projected at 10.00% for the current quarter and 10.00% for the current year, aligning with the sector average. The company's consistent earnings beats and projected revenue growth indicate a stable operational performance. The current valuation does not appear excessively stretched relative to its growth prospects and sector peers.",
    "Yum! Brands Inc. (YUM) has demonstrated a pattern of beating analyst EPS estimates in its recent quarterly reports. The latest quarter ending July 30, 2026, saw an EPS of $1.62 against an estimate of $1.56, a 3.85% surprise, although the stock experienced a 2.37% decline. This follows a similar trend in previous quarters where earnings beats were accompanied by negative price reactions. Despite consistent operational performance in earnings, the market's reaction suggests other factors are weighing on the stock's immediate price action.",
    "A primary risk for Yum! Brands Inc. (YUM) is the moderate insider selling activity, with $22.5 million in sales versus no reported purchases, indicating a potential lack of strong internal conviction. Additionally, the stock's current trading position below key moving averages suggests potential for further downside if broader market sentiment or sector-specific headwinds persist. Intense competition within the fast-food industry also presents an ongoing challenge to market share and profitability."
   ],
   "tables": [
    {
     "caption": "",
     "columns": [],
     "rows": [
      {
       "label": "Market Cap",
       "cells": [
        "39.61B"
       ]
      },
      {
       "label": "P/E Ratio",
       "cells": [
        "18.83"
       ]
      },
      {
       "label": "EPS (TTM)",
       "cells": [
        "7.94"
       ]
      },
      {
       "label": "Dividend Yield",
       "cells": [
        "2.01%"
       ]
      },
      {
       "label": "52 Week High",
       "cells": [
        "170.14"
       ]
      },
      {
       "label": "52 Week Low",
       "cells": [
        "137.33"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "technical-indicators",
   "title": "Technical Indicators",
   "text": [
    "Technical Rating Bearish RSI Neutral SMA Cross Bearish Price vs SMA Bearish MACD Bearish Moving averages show a lagging Death Cross (50-day: $152.83, 200-day: $154.82), price is trading below the 50-day SMA."
   ],
   "facts": {
    "RSI": "Neutral",
    "SMA Cross": "Bearish",
    "Price vs SMA": "Bearish",
    "MACD": "Bearish"
   },
   "tables": [
    {
     "caption": "",
     "columns": [],
     "rows": [
      {
       "label": "RSI (14)",
       "cells": [
        "48.81"
       ]
      },
      {
       "label": "MACD",
       "cells": [
        "-0.49"
       ]
      },
      {
       "label": "SMA 50",
       "cells": [
        "152.83"
       ]
      },
      {
       "label": "SMA 200",
       "cells": [
        "154.82"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "correlations",
   "title": "Market Correlations",
   "text": [
    "How this stock moves relative to other assets",
    "Based on 1 year of daily price data. Correlations may vary over different time periods."
   ],
   "facts": {
    "Correlation with S&P 500 (SPY)": "+0.22",
    "Correlation with Nasdaq 100 (QQQ)": "+0.11",
    "Correlation with Bitcoin (BTC)": "-0.04",
    "Correlation with Gold (XAU)": "+0.06"
   }
  },
  {
   "id": "trade-plans",
   "title": "YUM Trade Plans",
   "text": [
    "Specific entry, exit, and risk management levels",
    "Enter now if confident",
    "Volatility-Adjusted Stop Loss Calculated based on RSI (48.8) and current market volatility",
    "Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3"
   ],
   "facts": {
    "TARGET 1": "$147.35",
    "TARGET 2": "$150.21",
    "TARGET 3": "$154.50",
    "STOP LOSS": "$137.85"
   }
  },
  {
   "id": "seasonality",
   "title": "Seasonal Patterns",
   "text": [
    "Historical monthly performance trends",
    "Based on 3 years of historical monthly returns"
   ],
   "facts": {
    "Average Jan return": "+0.54%",
    "Average Feb return": "+1.28%",
    "Average Mar return": "-1.35%",
    "Average Apr return": "+5.10%",
    "Average May return": "-0.09%",
    "Average Jun return": "-0.06%",
    "Average Jul return": "+2.42%",
    "Average Aug return": "+0.12%",
    "Average Sep return": "-1.57%",
    "Average Oct return": "-2.19%",
    "Average Nov return": "+5.81%",
    "Average Dec return": "+1.23%"
   }
  },
  {
   "id": "risk",
   "title": "Risk & Volatility",
   "facts": {
    "Daily Volatility": "2.07%"
   },
   "lists": {
    "Risk considerations": [
     "Monitor position sizing based on current volatility levels",
     "Consider stop-loss placement beyond recent price range",
     "Diversification helps mitigate single-stock risk exposure"
    ]
   }
  },
  {
   "id": "growth",
   "title": "Growth of $10,000",
   "text": [
    "A $10,000 investment in YUM in September 2016 would be worth about $22,774 today, compared with about $35,241 for the same investment in the S&P 500 benchmark."
   ]
  },
  {
   "id": "monte-carlo",
   "title": "Monte Carlo Projection (10yr)",
   "text": [
    "CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in YUM today could grow to about $21,407 by 2036 in the base case, with a bull case near $53,972 and a bear case around $8,491. Projections are statistical simulations, not guarantees."
   ]
  },
  {
   "id": "price-prediction",
   "title": "YUM Stock Price Prediction: 2030",
   "text": [
    "CleaRank's simulation projects a price near $196 for YUM by 2030 in the base case, from $145 today (1.4x over 4 years). The downside path ends near $109. These are outcomes of a Monte Carlo simulation run on YUM's historical return distribution, not price targets, and they assume no dividends are reinvested.",
    "Method: 10,000 simulated price paths using YUM's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice."
   ],
   "tables": [
    {
     "caption": "YUM simulated price paths by year",
     "columns": [
      "Year",
      "Downside (10th pct)",
      "Base case",
      "Upside (90th pct)"
     ],
     "rows": [
      {
       "label": "2027",
       "cells": [
        "$116",
        "$156",
        "$209"
       ]
      },
      {
       "label": "2028",
       "cells": [
        "$111",
        "$168",
        "$254"
       ]
      },
      {
       "label": "2029",
       "cells": [
        "$109",
        "$182",
        "$301"
       ]
      },
      {
       "label": "2030",
       "cells": [
        "$109",
        "$196",
        "$352"
       ]
      },
      {
       "label": "2031",
       "cells": [
        "$110",
        "$211",
        "$407"
       ]
      },
      {
       "label": "2032",
       "cells": [
        "$111",
        "$228",
        "$467"
       ]
      },
      {
       "label": "2033",
       "cells": [
        "$114",
        "$246",
        "$534"
       ]
      },
      {
       "label": "2034",
       "cells": [
        "$116",
        "$266",
        "$607"
       ]
      },
      {
       "label": "2035",
       "cells": [
        "$119",
        "$287",
        "$689"
       ]
      },
      {
       "label": "2036",
       "cells": [
        "$123",
        "$309",
        "$780"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "people-also-watch",
   "title": "People Also Watch",
   "links": [
    {
     "text": "MELI MercadoLibre Inc. NASDAQ $1,901.19 -0.2649%",
     "url": "https://clearank.com/stock/mercadolibre-meli/"
    },
    {
     "text": "GM General Motors Co. NYSE $85.37 -0.8709%",
     "url": "https://clearank.com/stock/general-motors-gm/"
    },
    {
     "text": "AZO AutoZone, Inc. NYSE $2,881.47 -1.01%",
     "url": "https://clearank.com/stock/azo-stock-analysis/"
    },
    {
     "text": "BIGG Big Tree Group Inc. OTC $0.0001 +0.00%",
     "url": "https://clearank.com/stock/bigg-stock-analysis/"
    },
    {
     "text": "ULTA Ulta Beauty, Inc. NASDAQ $546.65 +2.06%",
     "url": "https://clearank.com/stock/ulta-beauty-ulta/"
    },
    {
     "text": "CROX Crocs, Inc. NASDAQ $112.50 +3.37%",
     "url": "https://clearank.com/stock/crox-stock-analysis/"
    },
    {
     "text": "AUR Aurora Innovation Inc. NASDAQ $6.46 +1.97%",
     "url": "https://clearank.com/stock/aurora-innovation-aur/"
    },
    {
     "text": "QSR Restaurant Brands International Inc. NYSE $76.96 +0.6145%",
     "url": "https://clearank.com/stock/qsr-stock-analysis/"
    }
   ]
  },
  {
   "id": "related-comparisons",
   "title": "Compare YUM",
   "links": [
    {
     "text": "YUM vs QSR Comparison Head-to-head analysis →",
     "url": "https://clearank.com/compare/yum-vs-qsr/"
    },
    {
     "text": "GLD vs IAUM Comparison Head-to-head analysis →",
     "url": "https://clearank.com/compare/gld-vs-iaum/"
    },
    {
     "text": "LMT vs RTX Comparison Head-to-head analysis →",
     "url": "https://clearank.com/compare/lmt-vs-rtx/"
    }
   ]
  },
  {
   "id": "insider-trading",
   "title": "YUM Insider Trading Analysis",
   "facts": {
    "Bought": "None",
    "Sold": "$22.5M",
    "Insiders": "16",
    "Avg Transaction": "$490.1K"
   },
   "tables": [
    {
     "caption": "Recent insider transactions in YUM",
     "columns": [
      "Date",
      "Insider",
      "Type",
      "Shares",
      "Value"
     ],
     "rows": [
      {
       "label": "Aug 7, 2024",
       "cells": [
        "SAMI SABIR Officer",
        "Sell",
        "71.1K",
        "$9.7M"
       ]
      },
      {
       "label": "Feb 14, 2020",
       "cells": [
        "CREED GREG Director",
        "Sell",
        "87.9K",
        "$9.2M"
       ]
      },
      {
       "label": "Apr 29, 2021",
       "cells": [
        "GIBBS DAVID W Chief Executive Officer",
        "Sell",
        "46.5K",
        "$5.5M"
       ]
      },
      {
       "label": "Mar 6, 2024",
       "cells": [
        "SKEANS TRACY L Chief Operating Officer",
        "Sell",
        "35.4K",
        "$4.9M"
       ]
      },
      {
       "label": "Mar 5, 2025",
       "cells": [
        "GIBBS DAVID W Chief Executive Officer",
        "Sell",
        "30.6K",
        "$4.9M"
       ]
      },
      {
       "label": "Jun 4, 2019",
       "cells": [
        "CREED GREG Chief Executive Officer",
        "Sell",
        "44.9K",
        "$4.8M"
       ]
      },
      {
       "label": "Feb 10, 2020",
       "cells": [
        "CREED GREG Director",
        "Sell",
        "45.1K",
        "$4.6M"
       ]
      },
      {
       "label": "Nov 17, 2025",
       "cells": [
        "SKEANS TRACY L Chief Operating Officer",
        "Sell",
        "24.3K",
        "$3.6M"
       ]
      },
      {
       "label": "Mar 6, 2025",
       "cells": [
        "SKEANS TRACY L Chief Operating Officer",
        "Sell",
        "19.1K",
        "$3.0M"
       ]
      },
      {
       "label": "Feb 10, 2025",
       "cells": [
        "RUSSELL DAVID ERIC Officer",
        "Sell",
        "18.3K",
        "$2.6M"
       ]
      }
     ]
    }
   ],
   "links": [
    {
     "text": "SEC Form 4",
     "url": "https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&company=Yum%21+Brands+Inc.&type=4&dateb=&owner=include&count=40&search_text=&action=getcompany"
    }
   ]
  },
  {
   "id": "faq",
   "title": "Frequently Asked Questions"
  }
 ],
 "faq": [
  {
   "question": "What is Yum! Brands Inc.'s stock forecast for 2030?",
   "answer": "Yum! Brands Inc.'s stock forecast for 2030, based on Monte Carlo simulations, projects a base case price of $196.82. The downside scenario is estimated at $109.66, while the upside scenario reaches $353.24. These figures represent statistical outcomes and are not guaranteed price targets."
  },
  {
   "question": "Is Yum! Brands Inc. a buy right now?",
   "answer": "Yum! Brands Inc. is currently rated 'Hold' by Wall Street analysts with a consensus score of 63. While the stock is trading below its 50-day and 200-day moving averages ($152.83 and $154.82), the median analyst price target of $174.50 suggests a potential upside of 20.2% from the current price of $145.16."
  },
  {
   "question": "What is Yum! Brands Inc.'s dividend yield?",
   "answer": "Yum! Brands Inc. offers a dividend yield of approximately 2.01%, with a dividend rate of $2.92."
  },
  {
   "question": "How has Yum! Brands Inc. performed in recent earnings reports?",
   "answer": "Yum! Brands Inc. has consistently beaten analyst EPS estimates in its recent quarters, including a 3.85% beat in the latest quarter ending July 30, 2026. However, the stock price has seen negative reactions following these earnings announcements."
  },
  {
   "question": "What are the key risks facing Yum! Brands Inc.?",
   "answer": "Key risks include moderate insider selling totaling $22.5 million, the stock trading below its key moving averages, and intense competition within the fast-food sector. These factors could pressure the stock's performance."
  },
  {
   "question": "How does Yum! Brands Inc. compare to its sector averages?",
   "answer": "Yum! Brands Inc.'s P/E ratio of 18.83 is below the sector average of 25.5, indicating a potential valuation discount. Its projected revenue growth of 10.00% aligns with the sector average."
  },
  {
   "question": "What is the current technical outlook for Yum! Brands Inc. stock?",
   "answer": "Technically, Yum! Brands Inc. shows neutral momentum with its RSI at 48.8 and is trading below its 50-day and 200-day moving averages ($152.83 and $154.82), suggesting a bearish short-to-medium term trend. Resistance is noted at the 50-day SMA of $152.83."
  }
 ],
 "related": {
  "peopleAlsoWatch": [
   {
    "ticker": "MELI",
    "name": "MercadoLibre Inc. NASDAQ",
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