{ "@context": "https://clearank.com/llms.txt", "@type": "clearank:AssetAnalysis", "url": "https://clearank.com/stock/williams-sonoma-wsm/", "dataUrl": "https://clearank.com/stock/williams-sonoma-wsm/data.json", "title": "Williams-Sonoma (WSM) Stock Forecast & Price Target (2026)", "description": "Is Williams-Sonoma (WSM) a Buy or Sell right now? AI forecast, key support and resistance levels plus a full risk breakdown. Updated daily.", "headline": "Williams-Sonoma, Inc. (WSM)", "published": "2026-08-26T09:20:11+00:00", "modified": "2026-09-11T20:56:45.122+00:00", "generated": "2026-09-11T21:16:11.750Z", "language": "en-US", "publisher": { "name": "CleaRank", "url": "https://clearank.com/" }, "disclaimer": "Educational and informational only; not financial advice. AI-generated analysis reviewed by the CleaRank editorial team; prices delayed up to 15 minutes.", "asset": { "ticker": "WSM", "name": "Williams-Sonoma, Inc.", "type": "Common Stock", "exchange": "NYSE", "currency": "USD", "sector": "Consumer Cyclical", "industry": "Specialty Retail", "country": "United States", "website": "https://www.williams-sonomainc.com" }, "quote": { "price": 226.15, "previousClose": 223.74, "change": 2.41, "changePercent": 1.08, "open": 226.5, "high": 228.13, "low": 225.6, "volume": 46860, "averageVolume": 1111866, "marketCap": 26635759973, "fiftyTwoWeekHigh": 254.89, "fiftyTwoWeekLow": 165.50999, "marketOpen": false, "asOf": "2026-09-11T20:56:42.000Z" }, "statistics": { "pe": 23.335384, "eps": 9.75, "dividendYield": 0.013442405483086447, "beta": 1.463, "priceToSales": 3.3474824, "priceToBook": 14.327456, "revenueTtm": 8005155840, "grossMargin": 0.5163640186002653, "returnOnEquity": 0.54960996 }, "technicals": { "rsi": 34.2, "macd": -2.93, "sma50": 232.07, "sma200": 205.37, "rsiSignal": "Bearish", "trend": "Bullish", "pricePosition": "Bearish", "macdSignal": "Bearish", "rating": "Bearish" }, "analysis": { "rating": "Hold", "score": 59, "consensus": "Hold", "fairValue": 257, "analystTarget": 257, "analystCount": 23, "wallStreetConsensus": "Hold", "generatedAt": "2026-09-11T20:56:42.000Z", "priceAtAnalysis": 226.15, "volatility": { "daily": 1.73, "risk": "standard" } }, "tradePlan": { "bias": "Neutral", "conservativeEntry": 223.89, "aggressiveEntry": 226.15, "stopLoss": 217.17, "stopLossPercent": 3, "targets": [ 230.61, 235.08, 241.8 ] }, "projections": { "basis": "Monte Carlo simulation on historical return distribution, re-run daily; not price targets", "years": [ { "year": 2027, "downside10th": 147.41, "base": 258.51, "upside90th": 453.31 }, { "year": 2028, "downside10th": 133.53, "base": 295.49, "upside90th": 653.9 }, { "year": 2029, "downside10th": 127.68, "base": 337.76, "upside90th": 893.54 }, { "year": 2030, "downside10th": 125.55, "base": 386.09, "upside90th": 1187.26 }, { "year": 2031, "downside10th": 125.69, "base": 441.33, "upside90th": 1549.54 }, { "year": 2032, "downside10th": 127.45, "base": 504.47, "upside90th": 1996.8 }, { "year": 2033, "downside10th": 130.48, "base": 576.64, "upside90th": 2548.48 }, { "year": 2034, "downside10th": 134.6, "base": 659.14, "upside90th": 3227.86 }, { "year": 2035, "downside10th": 139.72, "base": 753.44, "upside90th": 4062.92 }, { "year": 2036, "downside10th": 145.8, "base": 861.24, "upside90th": 5087.39 } ] }, "faqCount": 7, "sources": [ "TwelveData", "Wall Street consensus" ], "sections": [ { "id": "price", "title": "WSM Price Analysis" }, { "id": "market-metrics", "title": "Market Metrics", "facts": { "Open": "$226.50", "Day Range": "$225.60 to $228.13", "Prev Close": "$223.74", "Volume": "46.9K", "52-Week Range": "$165.51 to $254.89", "Market Cap": "$26.64B" } }, { "id": "peer-benchmarking", "title": "Peer Benchmarking", "text": [ "Sector Position Analysis Valuation is broadly in line with sector peers (12% difference), suggesting fair market pricing relative to industry standards." ] }, { "id": "analysis", "title": "WSM Analysis", "text": [ "Williams-Sonoma, Inc. is currently trading below its 50-day SMA of $232.07, indicating short-term weakness, though it remains above its 200-day SMA of $205.37. The Relative Strength Index (RSI) is at 34.2, signaling bearish momentum, and the MACD is trending negative at -2.93. Volume has been significantly below average recently, with the latest volume at 46,860 compared to a daily average of 1,111,866, suggesting a lack of conviction behind the current price action. Key support is seen at the 200-day SMA, while resistance lies at the 50-day SMA and the recent highs.", "Insiders have sold over $82 million worth of stock with no reported purchases, indicating a significant lack of confidence in the company's near-term prospects.", "The stock is trading below its 50-day SMA of $232.07, which often serves as a short-term resistance level and suggests downward price pressure.", "Williams-Sonoma exceeded Q3 2026 EPS estimates by 37.86% ($2.84 actual vs $2.06 estimate), leading to a positive, albeit small, price reaction.", "The median analyst price target of $257.00 implies a 13.6% upside from the current price, providing a potential ceiling for the stock.", "Williams-Sonoma, Inc.'s base case outlook suggests a potential move towards the median analyst target price of $257.00, representing a 13.6% upside from the current $226.15. This projection is supported by the company's ability to meet or exceed earnings expectations in recent quarters and revenue growth that aligns with sector averages. However, the significant insider selling and bearish technical momentum pose considerable risks to this outlook. A catalyst for upside could be stronger-than-expected holiday season sales or a shift in insider sentiment, while continued selling pressure or a broader retail downturn could push the stock lower." ], "lists": { "ProTips": [ "Monitor insider transaction activity closely; the current heavy selling trend is a significant bearish signal that could precede further price declines.", "The stock's position below its 50-day SMA and bearish RSI momentum suggest caution. Consider waiting for a technical reversal or a clear shift in insider sentiment before initiating new positions.", "Given the mixed signals, consider a more conservative position sizing or a strategy that accounts for potential volatility, especially with the upcoming holiday sales period." ] }, "catalysts": [ { "type": "Bearish", "title": "Heavy Insider Selling Continues", "text": "Insiders have sold over $82 million worth of stock with no reported purchases, indicating a significant lack of confidence in the company's near-term prospects.", "source": "Insider Trading Data" }, { "type": "Bearish", "title": "Below 50-Day Moving Average", "text": "The stock is trading below its 50-day SMA of $232.07, which often serves as a short-term resistance level and suggests downward price pressure.", "source": "Technical Analysis" }, { "type": "Bullish", "title": "Recent Earnings Beat", "text": "Williams-Sonoma exceeded Q3 2026 EPS estimates by 37.86% ($2.84 actual vs $2.06 estimate), leading to a positive, albeit small, price reaction.", "source": "Earnings Report" }, { "type": "Neutral", "title": "Analyst Price Target Suggests Modest Upside", "text": "The median analyst price target of $257.00 implies a 13.6% upside from the current price, providing a potential ceiling for the stock.", "source": "Analyst Ratings" } ] }, { "id": "key-statistics", "title": "Key Statistics", "text": [ "Williams-Sonoma, Inc. exhibits a P/E ratio of 23.34, which is slightly elevated compared to the sector average of 20.8, suggesting a modest valuation premium. Revenue growth of 6.7% matches the sector median, indicating stable top-line performance within its industry. The balance sheet strength is not detailed, but the current price action and insider selling warrant caution regarding its valuation. The company pays a dividend yield of approximately 1.26%.", "Williams-Sonoma, Inc. recently reported an EPS of $2.84 for its latest quarter, significantly beating the estimate of $2.06 by 37.86%, leading to a modest 0.41% price increase. Prior to this, the company missed estimates in the second quarter of 2026, reporting $0.38 versus an expected $0.39. Overall, the earnings trend shows a pattern of mixed performance, with recent strong beats but also previous misses, indicating some volatility in its ability to meet analyst expectations.", "The primary risk for Williams-Sonoma, Inc. is the heavy insider selling, with over $82 million in dispositions and no reported purchases, which signals a lack of confidence from management. Additionally, the stock is trading below its 50-day moving average and exhibits bearish momentum according to its RSI, suggesting potential for further downside. While the company has beaten recent earnings expectations, the overall insider sentiment and technical indicators present significant headwinds." ], "tables": [ { "caption": "", "columns": [], "rows": [ { "label": "Market Cap", "cells": [ "26.64B" ] }, { "label": "P/E Ratio", "cells": [ "23.34" ] }, { "label": "EPS (TTM)", "cells": [ "9.75" ] }, { "label": "Dividend Yield", "cells": [ "1.26%" ] }, { "label": "52 Week High", "cells": [ "254.89" ] }, { "label": "52 Week Low", "cells": [ "165.51" ] } ] } ] }, { "id": "technical-indicators", "title": "Technical Indicators", "text": [ "Technical Rating Bearish RSI Bearish SMA Cross Bullish Price vs SMA Bearish MACD Bearish Golden Cross in effect with the 50-day SMA ($232.07) above the 200-day SMA ($205.37), price is trading below the 50-day SMA." ], "facts": { "RSI": "Bearish", "SMA Cross": "Bullish", "Price vs SMA": "Bearish", "MACD": "Bearish" }, "tables": [ { "caption": "", "columns": [], "rows": [ { "label": "RSI (14)", "cells": [ "34.20" ] }, { "label": "MACD", "cells": [ "-2.93" ] }, { "label": "SMA 50", "cells": [ "232.07" ] }, { "label": "SMA 200", "cells": [ "205.37" ] } ] } ] }, { "id": "correlations", "title": "Market Correlations", "text": [ "How this stock moves relative to other assets", "Based on 1 year of daily price data. Correlations may vary over different time periods." ], "facts": { "Correlation with S&P 500 (SPY)": "+0.53", "Correlation with Nasdaq 100 (QQQ)": "+0.47", "Correlation with Bitcoin (BTC)": "+0.11", "Correlation with Gold (XAU)": "+0.01" } }, { "id": "trade-plans", "title": "WSM Trade Plans", "text": [ "Specific entry, exit, and risk management levels", "Enter now if confident", "Volatility-Adjusted Stop Loss Calculated based on RSI (34.2) and current market volatility", "Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3" ], "facts": { "TARGET 1": "$230.61", "TARGET 2": "$235.08", "TARGET 3": "$241.80", "STOP LOSS": "$217.17" } }, { "id": "risk", "title": "Risk & Volatility", "facts": { "Daily Volatility": "1.73%" }, "lists": { "Risk considerations": [ "Monitor position sizing based on current volatility levels", "Consider stop-loss placement beyond recent price range", "Diversification helps mitigate single-stock risk exposure" ] } }, { "id": "growth", "title": "Growth of $10,000", "text": [ "A $10,000 investment in WSM in September 2016 would be worth about $89,657 today, compared with about $35,030 for the same investment in the S&P 500 benchmark." ] }, { "id": "monte-carlo", "title": "Monte Carlo Projection (10yr)", "text": [ "CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in WSM today could grow to about $38,083 by 2036 in the base case, with a bull case near $224,957 and a bear case around $6,447. Projections are statistical simulations, not guarantees." ] }, { "id": "price-prediction", "title": "WSM Stock Price Prediction: 2030", "text": [ "CleaRank's simulation projects a price near $386 for WSM by 2030 in the base case, from $226 today (1.7x over 4 years). The downside path ends near $126. These are outcomes of a Monte Carlo simulation run on WSM's historical return distribution, not price targets, and they assume no dividends are reinvested.", "Method: 10,000 simulated price paths using WSM's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. WSM is highly volatile, so its upside column reaches an extreme multiple; treat it as a statistical tail, not an expectation. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice." ], "tables": [ { "caption": "WSM simulated price paths by year", "columns": [ "Year", "Downside (10th pct)", "Base case", "Upside (90th pct)" ], "rows": [ { "label": "2027", "cells": [ "$147", "$259", "$453" ] }, { "label": "2028", "cells": [ "$134", "$295", "$654" ] }, { "label": "2029", "cells": [ "$128", "$338", "$894" ] }, { "label": "2030", "cells": [ "$126", "$386", "$1,187" ] }, { "label": "2031", "cells": [ "$126", "$441", "$1,550" ] }, { "label": "2032", "cells": [ "$127", "$504", "$1,997" ] }, { "label": "2033", "cells": [ "$130", "$577", "$2,548" ] }, { "label": "2034", "cells": [ "$135", "$659", "$3,228" ] }, { "label": "2035", "cells": [ "$140", "$753", "$4,063" ] }, { "label": "2036", "cells": [ "$146", "$861", "$5,087" ] } ] } ] }, { "id": "people-also-watch", "title": "People Also Watch", "links": [ { "text": "MCD McDonald's Corp. 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NYSE $36.08 +0.1388%", "url": "https://clearank.com/stock/chipotle-cmg/" } ] }, { "id": "related-comparisons", "title": "Popular Comparisons", "links": [ { "text": "SLV vs PSLV Comparison Head-to-head analysis →", "url": "https://clearank.com/compare/slv-vs-pslv/" }, { "text": "WFC vs C Comparison Head-to-head analysis →", "url": "https://clearank.com/compare/wfc-vs-c/" }, { "text": "NUE vs STLD Comparison Head-to-head analysis →", "url": "https://clearank.com/compare/nue-vs-stld/" } ] }, { "id": "insider-trading", "title": "WSM Insider Trading Analysis", "facts": { "Bought": "None", "Sold": "$82.0M", "Insiders": "16", "Avg Transaction": "$3.2M" }, "tables": [ { "caption": "Recent insider transactions in WSM", "columns": [ "Date", "Insider", "Type", "Shares", "Value" ], "rows": [ { "label": "Sep 15, 2025", "cells": [ "ALBER LAURA Chief Executive Officer", "Sell", "90.0K", "$18.0M" ] }, { "label": "Sep 25, 2023", "cells": [ "ALBER LAURA J Chief Executive Officer", "Sell", "100.0K", "$15.0M" ] }, { "label": "Jan 21, 2025", "cells": [ "ALBER LAURA J Chief Executive Officer", "Sell", "45.0K", "$9.3M" ] }, { "label": "Jul 15, 2026", "cells": [ "ALBER LAURA Chief Executive Officer", "Sell", "35.0K", "$7.7M" ] }, { "label": "Jan 15, 2026", "cells": [ "ALBER LAURA Chief Executive Officer", "Sell", "35.0K", "$7.3M" ] }, { "label": "May 15, 2024", "cells": [ "ALBER LAURA J Chief Executive Officer", "Sell", "20.0K", "$6.4M" ] }, { "label": "Jul 15, 2024", "cells": [ "ALBER LAURA J Chief Executive Officer", "Sell", "40.0K", "$6.3M" ] }, { "label": "Aug 8, 2022", "cells": [ "ALBER LAURA J Chief Executive Officer", "Sell", "40.0K", "$6.1M" ] }, { "label": "Mar 27, 2025", "cells": [ "HOWIE JEFFREY Chief Financial Officer", "Sell", "36.3K", "$6.0M" ] }, { "label": "Mar 26, 2026", "cells": [ "HOWIE JEFFREY E. Chief Financial Officer", "Sell", "32.7K", "$5.9M" ] } ] } ], "links": [ { "text": "SEC Form 4", "url": "https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&company=Williams-Sonoma%2C+Inc.&type=4&dateb=&owner=include&count=40&search_text=&action=getcompany" } ] }, { "id": "faq", "title": "Frequently Asked Questions" } ], "faq": [ { "question": "Is Williams-Sonoma, Inc. stock a buy right now?", "answer": "Williams-Sonoma, Inc. (WSM) is currently rated a 'Hold' with a consensus score of 62. While the median analyst price target of $257.00 suggests a potential 13.6% upside from the current price of $226.15, significant insider selling and bearish technical momentum warrant caution." }, { "question": "What is the outlook for Williams-Sonoma, Inc. stock?", "answer": "The outlook for Williams-Sonoma, Inc. is mixed. While revenue growth is in line with the sector and recent earnings have shown positive surprises, heavy insider selling and bearish technical indicators suggest potential headwinds. The median analyst target price indicates modest upside, but risks remain." }, { "question": "What are the biggest risks facing Williams-Sonoma, Inc.?", "answer": "The most significant risk for Williams-Sonoma, Inc. is the substantial insider selling, totaling over $82 million with no reported insider purchases. This, combined with bearish technical momentum indicated by the RSI and the stock trading below its 50-day SMA, presents a notable risk to the stock's performance." }, { "question": "How does Williams-Sonoma, Inc. compare to its sector averages?", "answer": "Williams-Sonoma, Inc. has a P/E ratio of 23.34, slightly above the sector average of 20.8. Its revenue growth of 6.7% matches the sector median. The company's return on equity is not explicitly provided but is implied to be in line with the sector's 12.5% average given its valuation." }, { "question": "What is the analyst consensus for Williams-Sonoma, Inc. stock?", "answer": "The Wall Street consensus for Williams-Sonoma, Inc. is 'Hold', with a score of 62 out of 100. This is based on ratings from 23 analysts, with 2 Strong Buys, 9 Buys, 11 Holds, and 1 Strong Sell." }, { "question": "What is the median price target for Williams-Sonoma, Inc. stock?", "answer": "The median analyst price target for Williams-Sonoma, Inc. is $257.00, with a high of $280 and a low of $151. This suggests a potential upside of 13.6% from the current price of $226.15." }, { "question": "Has Williams-Sonoma, Inc. shown recent insider buying or selling?", "answer": "Williams-Sonoma, Inc. has experienced significant insider selling, with over $82 million in dispositions and no reported insider purchases. The insider narrative indicates heavy sell-off pressure from insiders." } ], "related": { "peopleAlsoWatch": [ { "ticker": "MCD", "name": "McDonald's Corp. NYSE", "price": "$253.05", "change": "-0.1696%", "url": "https://clearank.com/stock/mcdonalds-mcd/" }, { "ticker": "WOOF", "name": "Petco Health and Wellness Company, Inc. NASDAQ", "price": "$2.45", "change": "+0.6173%", "url": "https://clearank.com/stock/petco-woof/" }, { "ticker": "WING", "name": "Wingstop Inc. NASDAQ", "price": "$110.52", "change": "-0.0543%", "url": "https://clearank.com/stock/wingstop-wing/" }, { "ticker": "BIGG", "name": "Big Tree Group Inc. OTC", "price": "$0.0001", "change": "+0.00%", "url": "https://clearank.com/stock/bigg-stock-analysis/" }, { "ticker": "ABNB", "name": "Airbnb, Inc. 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(WSM) including technical indicators, market metrics, valuation, and price targets - refreshed daily by CleaRank Financial AI.", "exchange": "NYSE", "offers": { "@type": "Offer", "price": 226.15, "priceCurrency": "USD", "availability": "https://schema.org/InStock", "url": "https://clearank.com/stock/williams-sonoma-wsm/", "priceValidUntil": "2026-09-12" } }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "Is Williams-Sonoma, Inc. stock a buy right now?", "acceptedAnswer": { "@type": "Answer", "text": "Williams-Sonoma, Inc. (WSM) is currently rated a 'Hold' with a consensus score of 62. While the median analyst price target of $257.00 suggests a potential 13.6% upside from the current price of $226.15, significant insider selling and bearish technical momentum warrant caution." } }, { "@type": "Question", "name": "What is the outlook for Williams-Sonoma, Inc. stock?", "acceptedAnswer": { "@type": "Answer", "text": "The outlook for Williams-Sonoma, Inc. is mixed. While revenue growth is in line with the sector and recent earnings have shown positive surprises, heavy insider selling and bearish technical indicators suggest potential headwinds. The median analyst target price indicates modest upside, but risks remain." } }, { "@type": "Question", "name": "What are the biggest risks facing Williams-Sonoma, Inc.?", "acceptedAnswer": { "@type": "Answer", "text": "The most significant risk for Williams-Sonoma, Inc. is the substantial insider selling, totaling over $82 million with no reported insider purchases. This, combined with bearish technical momentum indicated by the RSI and the stock trading below its 50-day SMA, presents a notable risk to the stock's performance." } }, { "@type": "Question", "name": "How does Williams-Sonoma, Inc. compare to its sector averages?", "acceptedAnswer": { "@type": "Answer", "text": "Williams-Sonoma, Inc. has a P/E ratio of 23.34, slightly above the sector average of 20.8. Its revenue growth of 6.7% matches the sector median. The company's return on equity is not explicitly provided but is implied to be in line with the sector's 12.5% average given its valuation." } }, { "@type": "Question", "name": "What is the analyst consensus for Williams-Sonoma, Inc. stock?", "acceptedAnswer": { "@type": "Answer", "text": "The Wall Street consensus for Williams-Sonoma, Inc. is 'Hold', with a score of 62 out of 100. This is based on ratings from 23 analysts, with 2 Strong Buys, 9 Buys, 11 Holds, and 1 Strong Sell." } }, { "@type": "Question", "name": "What is the median price target for Williams-Sonoma, Inc. stock?", "acceptedAnswer": { "@type": "Answer", "text": "The median analyst price target for Williams-Sonoma, Inc. is $257.00, with a high of $280 and a low of $151. This suggests a potential upside of 13.6% from the current price of $226.15." } }, { "@type": "Question", "name": "Has Williams-Sonoma, Inc. shown recent insider buying or selling?", "acceptedAnswer": { "@type": "Answer", "text": "Williams-Sonoma, Inc. has experienced significant insider selling, with over $82 million in dispositions and no reported insider purchases. The insider narrative indicates heavy sell-off pressure from insiders." } } ] } ] }