{
 "@context": "https://clearank.com/llms.txt",
 "@type": "clearank:AssetAnalysis",
 "url": "https://clearank.com/stock/under-armour-uaa/",
 "dataUrl": "https://clearank.com/stock/under-armour-uaa/data.json",
 "title": "Under Armour (UAA) Stock Forecast & Price Target (2026)",
 "description": "Under Armour (UAA) stock forecast 2026: buy, hold or sell? Analysts see a median target of $6. A US apparel manufacturing stock on the NYSE.",
 "headline": "Under Armour, Inc. (UAA)",
 "published": "2026-11-09T18:31:36+00:00",
 "modified": "2026-11-10T23:46:28.653+00:00",
 "generated": "2026-11-11T13:24:39.437Z",
 "language": "en-US",
 "publisher": {
  "name": "CleaRank",
  "url": "https://clearank.com/"
 },
 "disclaimer": "Educational and informational only; not financial advice. AI-generated analysis reviewed by Shaun David, Co-Founder; prices delayed by up to a minute.",
 "asset": {
  "ticker": "UAA",
  "name": "Under Armour, Inc.",
  "type": "Common Stock",
  "exchange": "NYSE",
  "currency": "USD",
  "sector": "Consumer Cyclical",
  "industry": "Apparel Manufacturing",
  "country": "United States",
  "website": "https://www.underarmour.com"
 },
 "quote": {
  "price": 5.16,
  "previousClose": 5.46,
  "change": -0.3,
  "changePercent": -5.49,
  "open": 5.46,
  "high": 5.46,
  "low": 5.09,
  "volume": 7586384,
  "averageVolume": 10413458,
  "marketCap": 2216454991,
  "fiftyTwoWeekHigh": 8.15,
  "fiftyTwoWeekLow": 4.13,
  "marketOpen": false,
  "asOf": "2026-11-10T23:46:28.000Z"
 },
 "statistics": {
  "pe": -4.65,
  "eps": -1.11,
  "dividendYield": 0,
  "beta": 1.603,
  "priceToSales": 0.4581,
  "priceToBook": 1.6168196,
  "revenueTtm": 4838592000,
  "grossMargin": 0.5408665603450867,
  "returnOnEquity": -0.28672
 },
 "technicals": {
  "rsi": 52.33,
  "macd": 0.1451,
  "sma50": 4.9,
  "sma200": 5.92,
  "rsiSignal": "Neutral",
  "trend": "Bearish",
  "pricePosition": "Bullish",
  "macdSignal": "Bullish",
  "rating": "Neutral"
 },
 "analysis": {
  "rating": "Sell",
  "score": 40,
  "consensus": "Sell",
  "fairValue": null,
  "analystTarget": 6,
  "analystCount": 26,
  "wallStreetConsensus": "Hold",
  "generatedAt": "2026-11-10T23:46:28.000Z",
  "priceAtAnalysis": 5.16,
  "volatility": {
   "daily": 3.36,
   "risk": "volatile"
  }
 },
 "projections": {
  "basis": "Monte Carlo simulation on historical return distribution, re-run daily; not price targets",
  "years": [
   {
    "year": 2027,
    "downside10th": 2.56,
    "base": 4.85,
    "upside90th": 9.21
   },
   {
    "year": 2028,
    "downside10th": 1.85,
    "base": 4.57,
    "upside90th": 11.3
   },
   {
    "year": 2029,
    "downside10th": 1.42,
    "base": 4.3,
    "upside90th": 13.04
   },
   {
    "year": 2030,
    "downside10th": 1.12,
    "base": 4.04,
    "upside90th": 14.56
   }
  ]
 },
 "faqCount": 7,
 "atAGlance": {
  "asOf": "November 10, 2026",
  "rating": "Sell",
  "score": 40,
  "evidence": [
   {
    "label": "Trend",
    "text": "Mixed: the price is above its 50-day but below its 200-day moving average ($4.90 and $5.92)."
   },
   {
    "label": "Earnings",
    "text": "UAA beat estimates in 4 of its last 7 quarters, yet fell in the first session after 3 of those beats."
   },
   {
    "label": "Insiders",
    "text": "Insiders bought $123.3M and made no open-market sales over the last 18 months."
   }
  ]
 },
 "figures": {
  "asOf": "November 10, 2026",
  "earningsReaction": {
   "quarters": 7,
   "beats": 4,
   "fellFirstSessionAfterBeat": 3,
   "latestReport": "Aug 7, 2026",
   "latestSurprisePercent": 150,
   "latestFirstSessionMovePercent": -4.53
  },
  "insiders": {
   "windowMonths": 18,
   "soldValue": 0,
   "boughtValue": 123256028,
   "sales": 0,
   "purchases": 7,
   "note": "open-market transactions only; grants and option exercises excluded"
  },
  "drawdown": {
   "years": 10,
   "worstFallPercent": -87.34,
   "peak": "December 2016",
   "trough": "November 2025",
   "recoveredBy": null,
   "recoveryMonths": null,
   "belowThatPeakNowPercent": -84.34,
   "fromHighNowPercent": -84.34,
   "oneYearHoldsPositivePercent": 38,
   "dividendsReinvested": false
  },
  "seasonality": {
   "years": 10,
   "bestMonth": {
    "month": "Nov",
    "averagePercent": 10.81,
    "upYearsPercent": 89
   },
   "worstMonth": {
    "month": "Mar",
    "averagePercent": -9.17,
    "upYearsPercent": 20
   }
  },
  "correlations": null,
  "analystTargets": {
   "analysts": 26,
   "low": 4,
   "median": 6,
   "high": 12,
   "mean": 6.32,
   "buy": 4,
   "hold": 18,
   "sell": 4
  },
  "dividend": null,
  "simulation": {
   "year": 2030,
   "base": 4.04,
   "percentile10": 1.12,
   "percentile90": 14.56,
   "note": "Monte Carlo simulation outcomes, not price targets"
  }
 },
 "sources": [
  "TwelveData",
  "Wall Street consensus"
 ],
 "sections": [
  {
   "id": "ch-overview",
   "title": "UAA stock today, November 11, 2026: price, news and analyst targets",
   "text": [
    "As of November 10, 2026, Under Armour, Inc. (UAA) trades at $5.16. Wall Street's median 12-month price target is $6.00 across 26 analysts, 16.3% above the price. CleaRank rates it Sell with a score of 40/100.",
    "Under Armour's stock has been recovering from its lows, but it is still in a weak longer-term position. The price of $5.16 sits 5.36% above its 50-day average and 12.82% below its 200-day average, and the 200-day average is the nearest level above the price. The CleaRank rating is Sell, with a score of 40 out of 100, which is more cautious than the Hold consensus among Wall Street analysts. The main reasons are shrinking revenue, a loss on a GAAP basis, and a fall in the stock after the last two earnings reports that did not beat expectations on the way down. The stock is still a candidate for further analyst revisions, which is what investors are watching now.",
    "Under Armour has beaten its EPS estimate in four of the last seven reports, yet the stock fell in the first session after three of those four beats. The August 7, 2026 report is the clearest case: adjusted EPS of $0.05 came in against an estimate of $0.02, a beat of 150.00%, and the share price still dropped 4.53% in the first session. The February 6, 2026 report showed the opposite pattern, with EPS of $0.09 against an estimate of -$0.01 and a 20.38% gain in the first session. Investors have therefore been reacting to something other than the headline EPS comparison, and the company's revenue and GAAP figures point to where that something lies.",
    "The company's net profit margin is -9.80% and its return on equity is -28.67%, against a sector median of 12.4%. Its operating margin of 2.27% is positive, so the core business earns something before interest and other charges, but the net result is still a loss. Debt-to-equity of 0.93 adds to the pressure, because a shrinking top line leaves less room to carry that debt. Analysts expect revenue for the current fiscal year to shrink 4.9% to $4.7B, so there is no sign yet of a turn in sales.",
    "Insiders recorded no sales in the last 18 months and seven open-market purchases worth $123.3M in total. That is a notable contrast with the analyst side, where Citigroup kept a Sell rating on May 13, 2026, and Barclays downgraded the stock to Underweight from Equal-Weight on August 11, 2026. UBS has kept its Buy rating three times in 2026, most recently on October 28, 2026, while Truist Securities kept its Hold rating on August 10, 2026. The sell-side is split and the insider record is one-directional, which is a mix investors will weigh differently.",
    "At a price-to-sales ratio of 0.46, the stock trades 75.8% below the sector median P/S of 1.9. The price has also moved in a wide range: the 52-week high is $8.15 and the low is $4.13, and the stock sits at 26% of that range. Its 30-day typical daily move is 3.36%, and its beta against the S&P 500 is 1.60, so the price swings more than the market on most days. The low sales multiple reflects the shrinking revenue and the GAAP loss, so it is a discount for those problems rather than evidence of mispricing on its own.",
    "CleaRank score 40/100 (Sell). 7 of 17 checks pass: trend 1 of 4, momentum 3 of 3, valuation and quality 2 of 3, analysts 1 of 3, track record 0 of 4.",
    "Under Armour, Inc. is a sportswear company that designs, develops, markets, and distributes performance apparel, footwear, and accessories for men, women, and youth. Its product range includes training and athletic clothing, sports bras, outerwear, running and training shoes, and equipment designed for activities such as fitness, team sports, running, and outdoor performance. The company serves consumers through direct-to-consumer channels, including brand stores and digital commerce, as well as wholesale retailers and distribution partners. Under Armour, Inc."
   ]
  },
  {
   "id": "ch-news",
   "title": "UAA stock news",
   "text": [
    "Earnings report, August 7, 2026",
    "The August 7, 2026 report beat the EPS estimate by 150.00%, and the share price fell 4.53% in the first session after it.",
    "Analyst action, Barclays, August 11, 2026",
    "Barclays downgraded it to Underweight from Equal-Weight on August 11, 2026.",
    "Analyst action, UBS, October 28, 2026",
    "UBS kept its Buy rating on October 28, 2026."
   ],
   "lists": {
    "items": [
     "Earnings beat Earnings report, August 7, 2026 The August 7, 2026 report beat the EPS estimate by 150.00%, and the share price fell 4.53% in the first session after it.",
     "Analyst downgrade Analyst action, Barclays, August 11, 2026 Barclays downgraded it to Underweight from Equal-Weight on August 11, 2026.",
     "Rating reaffirmed Analyst action, UBS, October 28, 2026 UBS kept its Buy rating on October 28, 2026."
    ]
   }
  },
  {
   "id": "ch-street",
   "title": "UAA price target 2026",
   "text": [
    "The base case for the coming months is that UAA keeps trading between its 50-day average near $4.90 and its 200-day average near $5.92, with direction set by whether revenue stops shrinking. Analysts' median 12-month target is $6.00, which is 16.3% above the price, and the range runs from $4.00 to $12.00. The analysts' figures expect EPS for the current fiscal year to shrink 13.7% to $0.10 and then grow 90.1% to $0.20 in the following year, so profit recovery depends on the next year, not this one. The case would improve if revenue returns to growth and the price clears the 200-day average. It would worsen if the price loses the 50-day average and moves toward the 52-week low of $4.13. Analyst coverage is split, with 4 buy, 18 hold and 4 sell ratings, so the outcome is not settled."
   ],
   "tables": [
    {
     "caption": "Recent analyst rating actions on UAA",
     "columns": [
      "Date",
      "Firm",
      "Action",
      "Rating"
     ],
     "rows": [
      {
       "label": "Oct 28, 2026",
       "cells": [
        "UBS",
        "Maintains",
        "Buy"
       ]
      },
      {
       "label": "Aug 11, 2026",
       "cells": [
        "Barclays",
        "Downgrade",
        "Underweight"
       ]
      },
      {
       "label": "Aug 10, 2026",
       "cells": [
        "UBS",
        "Maintains",
        "Buy"
       ]
      },
      {
       "label": "Aug 10, 2026",
       "cells": [
        "Truist Securities",
        "Maintains",
        "Hold"
       ]
      },
      {
       "label": "May 14, 2026",
       "cells": [
        "UBS",
        "Maintains",
        "Buy"
       ]
      },
      {
       "label": "May 13, 2026",
       "cells": [
        "Citigroup",
        "Maintains",
        "Sell"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "ch-levels",
   "title": "UAA support and resistance levels",
   "text": [
    "Support sits at the 20-day EMA of $5.10, just below the price, which is the nearest level a decline would meet. Below it, the 50-day SMA at $4.90 is the next level to watch, and the 52-week low of $4.13 is the third and most significant floor, as it marks the lowest price of the past year."
   ],
   "tables": [
    {
     "caption": "UAA support and resistance levels",
     "columns": [
      "Level",
      "What it is",
      "Price",
      "From the price"
     ],
     "rows": [
      {
       "label": "Resistance 2",
       "cells": [
        "52-week high",
        "$8.15",
        "+57.9%"
       ]
      },
      {
       "label": "Resistance 1",
       "cells": [
        "200-day moving average",
        "$5.92",
        "+14.7%"
       ]
      },
      {
       "label": "Price",
       "cells": [
        "November 10, 2026",
        "$5.16",
        ""
       ]
      },
      {
       "label": "Support 1",
       "cells": [
        "20-day exponential average",
        "$5.10",
        "-1.1%"
       ]
      },
      {
       "label": "Support 2",
       "cells": [
        "50-day moving average",
        "$4.90",
        "-5.1%"
       ]
      },
      {
       "label": "Support 3",
       "cells": [
        "52-week low",
        "$4.13",
        "-20.0%"
       ]
      }
     ]
    }
   ],
   "lists": {
    "items": [
     "RSI Neutral",
     "SMA cross Bearish",
     "Price vs SMA Bullish",
     "MACD Bullish"
    ]
   }
  },
  {
   "id": "ch-price",
   "title": "UAA stock price and trading"
  },
  {
   "id": "ch-fundamentals",
   "title": "UAA fundamentals and valuation",
   "text": [
    "Price to sales vs sector: On price-to-sales, the yardstick used here in place of P/E, UAA trades at 0.4581x, far below the sector median of 1.90x.",
    "Return vs SPY: Since May 30, 2025, UAA has lost 23.1% against a gain of 27.2% for SPY.",
    "Revenue growth: Revenue fell 3.8% in FY2026 to $5.0B, from $5.2B a year earlier.",
    "Profit margin: The net margin was -10.0% in FY2026, down from -3.9% the year before.",
    "Loss-making: UAA lost $496M in FY2026.",
    "Earnings record: UAA beat the analyst estimate in 4 of the last 7 quarters.",
    "Market reaction: The stock fell in the first session after 3 of those 4 beats, so a beat has not been enough on its own."
   ],
   "tables": [
    {
     "caption": "UAA earnings surprises and the stock's reaction",
     "columns": [
      "Report",
      "Estimate",
      "Actual",
      "Surprise",
      "First sessionDay 1",
      "5 sessionsDay 5"
     ],
     "rows": [
      {
       "label": "Aug 7, 2026before open",
       "cells": [
        "$0.02",
        "$0.05",
        "+150.00%",
        "-4.53%",
        "-16.41%"
       ]
      },
      {
       "label": "May 12, 2026before open",
       "cells": [
        "-$0.02",
        "-$0.03",
        "-50.00%",
        "-17.00%",
        "-17.16%"
       ]
      },
      {
       "label": "Feb 6, 2026before open",
       "cells": [
        "-$0.01",
        "$0.09",
        "+1,000.00%",
        "+20.38%",
        "+11.94%"
       ]
      },
      {
       "label": "Nov 6, 2025before open",
       "cells": [
        "$0.02",
        "$0.04",
        "+100.00%",
        "-1.30%",
        "+4.34%"
       ]
      },
      {
       "label": "Aug 8, 2025before open",
       "cells": [
        "$0.03",
        "$0.02",
        "-33.33%",
        "-18.07%",
        "-25.90%"
       ]
      },
      {
       "label": "May 13, 2025before open",
       "cells": [
        "-$0.08",
        "-$0.08",
        "+0.00%",
        "+0.97%",
        "+5.48%"
       ]
      },
      {
       "label": "Feb 6, 2025before open",
       "cells": [
        "$0.03",
        "$0.08",
        "+166.67%",
        "-7.77%",
        "-13.35%"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "ch-history",
   "title": "UAA price history and drawdowns",
   "text": [
    "Against the market: UAA trailed the S&P 500 over this period: $1,791.93 against $40,115.",
    "A $10,000 investment in UAA in December 2016 would be worth about $1,792 today, compared with about $40,115 for the same investment in the S&P 500 benchmark with its dividends reinvested."
   ]
  },
  {
   "id": "ch-scenarios",
   "title": "UAA stock price prediction 2030",
   "text": [
    "CleaRank's simulation projects a price near $4.04 for UAA by 2030 in the base case, from $5.16 today (0.8x over 4 years). The 10th-percentile path ends near $1.12. These are outcomes of a Monte Carlo simulation run on UAA's historical return distribution, not price targets, and they assume no dividends are reinvested."
   ],
   "tables": [
    {
     "caption": "UAA simulated price paths by year",
     "columns": [
      "Year",
      "10th percentile",
      "Base case",
      "90th percentile",
      "range base today"
     ],
     "rows": [
      {
       "label": "2027",
       "cells": [
        "$2.56",
        "$4.85",
        "$9.21",
        ""
       ]
      },
      {
       "label": "2028",
       "cells": [
        "$1.85",
        "$4.57",
        "$11.30",
        ""
       ]
      },
      {
       "label": "2029",
       "cells": [
        "$1.42",
        "$4.30",
        "$13.04",
        ""
       ]
      },
      {
       "label": "2030",
       "cells": [
        "$1.12",
        "$4.04",
        "$14.56",
        ""
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "ch-insiders",
   "title": "UAA insider trading",
   "text": [
    "Net insider buying: Insiders bought $123.3M on the open market."
   ],
   "tables": [
    {
     "caption": "Insider transactions in UAA",
     "columns": [
      "Date",
      "Insider",
      "Type",
      "Shares",
      "Value"
     ],
     "rows": [
      {
       "label": "Aug 11, 2026",
       "cells": [
        "Reza Taleghani Chief Financial Officer",
        "Buy",
        "18.7K",
        "$100.2K"
       ]
      },
      {
       "label": "May 14, 2026",
       "cells": [
        "V Prem Et Al Watsa Beneficial Owner of more than 10% of a Class of Security",
        "Buy",
        "1.2M",
        "$5.9M"
       ]
      },
      {
       "label": "Jan 28, 2026",
       "cells": [
        "V Prem Et Al Watsa Beneficial Owner of more than 10% of a Class of Security",
        "Buy",
        "776.3K",
        "$4.9M"
       ]
      },
      {
       "label": "Jan 26, 2026",
       "cells": [
        "V Prem Et Al Watsa Beneficial Owner of more than 10% of a Class of Security",
        "Buy",
        "265.7K",
        "$1.7M"
       ]
      },
      {
       "label": "Dec 30, 2025",
       "cells": [
        "V Prem Et Al Watsa Beneficial Owner of more than 10% of a Class of Security",
        "Buy",
        "11.5M",
        "$59.1M"
       ]
      },
      {
       "label": "Dec 29, 2025",
       "cells": [
        "V Prem Et Al Watsa Beneficial Owner of more than 10% of a Class of Security",
        "Buy",
        "11.1M",
        "$51.1M"
       ]
      },
      {
       "label": "Aug 18, 2025",
       "cells": [
        "Mohamed A. El-Erian Director",
        "Buy",
        "100.0K",
        "$520.0K"
       ]
      },
      {
       "label": "Jul 1, 2025",
       "cells": [
        "Karen W. Katz Director",
        "Grant",
        "3.3K",
        "-"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "ch-faq",
   "title": "UAA stock forecast: questions people ask",
   "text": [
    "How these figures are computed, and where the data comes from: CleaRank methodology."
   ]
  },
  {
   "id": "ch-related",
   "title": "Compare UAA with similar assets",
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     "url": "https://clearank.com/stock/general-motors-gm/"
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     "url": "https://clearank.com/stock/dominos-pizza-dpz/"
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 ],
 "faq": [
  {
   "question": "What is the UAA stock forecast?",
   "answer": "The analysts' median 12-month price target is $6.00, which is 16.3% above the price, with a range from $4.00 to $12.00 across 26 analysts. The nearest level below the price is the 20-day EMA at $5.10, and the nearest level above it is the 200-day SMA at $5.92. These are analyst forecasts, not CleaRank predictions."
  },
  {
   "question": "What is the UAA price target?",
   "answer": "The median 12-month analyst target is $6.00, with the lowest target at $4.00 and the highest at $12.00. The consensus rating is Hold, and the price of $5.16 is below the median target by the 16.3% the analysts' figures imply. Targets are the analysts' figures and are not CleaRank's own."
  },
  {
   "question": "Is UAA a buy or sell today?",
   "answer": "Analysts rate the stock Hold overall, with 4 of 26 rating it buy, 18 hold and 4 sell. CleaRank's own rating is Sell, with a score of 40 out of 100. The price is 5.36% above its 50-day SMA but 12.82% below its 200-day SMA, and the 20-day EMA is at $5.10, so the trend is mixed."
  },
  {
   "question": "Has Under Armour paid a dividend?",
   "answer": "No dividend is reported for Under Armour, Inc. The company's GAAP earnings per share over the last 12 months were -$1.11, so there are no profits in the reported figures from which a payout would be funded. Investors who want income from the stock would need to look elsewhere, since no dividend is reported."
  },
  {
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   "answer": "The stock fell 4.53% in the first session after the August 7, 2026 report, even though adjusted EPS of $0.05 beat the $0.02 estimate by 150.00%. No cause for the move beyond the figures themselves has been reported."
  },
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   "answer": "Analysts expect EPS for the current fiscal year to shrink 13.7% to $0.10. For the following fiscal year, they expect EPS to grow 90.1% to $0.20. The figures depend on the next year rather than the current one."
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   "answer": "Insiders made seven open-market purchases worth $123.3M over the last 18 months, and recorded no sales in that period. Over the same period, analysts' ratings were more mixed, with Citigroup keeping a Sell rating on May 13, 2026. The insider figures are a record of transactions, not a view on the future price."
  }
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     "description": "Under Armour (UAA) stock forecast 2026: buy, hold or sell? Analysts see a median target of $6. A US apparel manufacturing stock on the NYSE.",
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      "text": "The analysts' median 12-month price target is $6.00, which is 16.3% above the price, with a range from $4.00 to $12.00 across 26 analysts. The nearest level below the price is the 20-day EMA at $5.10, and the nearest level above it is the 200-day SMA at $5.92. These are analyst forecasts, not CleaRank predictions."
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      "text": "The median 12-month analyst target is $6.00, with the lowest target at $4.00 and the highest at $12.00. The consensus rating is Hold, and the price of $5.16 is below the median target by the 16.3% the analysts' figures imply. Targets are the analysts' figures and are not CleaRank's own."
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      "text": "Analysts rate the stock Hold overall, with 4 of 26 rating it buy, 18 hold and 4 sell. CleaRank's own rating is Sell, with a score of 40 out of 100. The price is 5.36% above its 50-day SMA but 12.82% below its 200-day SMA, and the 20-day EMA is at $5.10, so the trend is mixed."
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      "text": "No dividend is reported for Under Armour, Inc. The company's GAAP earnings per share over the last 12 months were -$1.11, so there are no profits in the reported figures from which a payout would be funded. Investors who want income from the stock would need to look elsewhere, since no dividend is reported."
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      "text": "Analysts expect EPS for the current fiscal year to shrink 13.7% to $0.10. For the following fiscal year, they expect EPS to grow 90.1% to $0.20. The figures depend on the next year rather than the current one."
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      "text": "Insiders made seven open-market purchases worth $123.3M over the last 18 months, and recorded no sales in that period. Over the same period, analysts' ratings were more mixed, with Citigroup keeping a Sell rating on May 13, 2026. The insider figures are a record of transactions, not a view on the future price."
     }
    }
   ]
  }
 ]
}