{
 "@context": "https://clearank.com/llms.txt",
 "@type": "clearank:AssetAnalysis",
 "url": "https://clearank.com/stock/southern-company-so/",
 "dataUrl": "https://clearank.com/stock/southern-company-so/data.json",
 "title": "The Southern (SO) Stock Forecast & Price Target (2026)",
 "description": "The Southern Company (SO) stock: Utilities, Utilities - Regulated Electric. $100.1B market cap. AI rating, technicals, 2030 forecast and trade plans.",
 "headline": "The Southern Company (SO)",
 "published": "2026-07-27T09:41:04+00:00",
 "modified": "2026-09-15T11:25:59.229+00:00",
 "generated": "2026-09-16T10:53:10.864Z",
 "language": "en-US",
 "publisher": {
  "name": "CleaRank",
  "url": "https://clearank.com/"
 },
 "disclaimer": "Educational and informational only; not financial advice. AI-generated analysis reviewed by the CleaRank editorial team; prices delayed up to 15 minutes.",
 "asset": {
  "ticker": "SO",
  "name": "The Southern Company",
  "type": "Common Stock",
  "exchange": "NYSE",
  "currency": "USD",
  "sector": "Utilities",
  "industry": "Utilities - Regulated Electric",
  "country": "United States",
  "website": "https://www.southerncompany.com"
 },
 "quote": {
  "price": 87,
  "previousClose": 87.17,
  "change": -0.17,
  "changePercent": -0.2,
  "open": 87.72,
  "high": 87.97,
  "low": 86.66,
  "volume": 5232900,
  "averageVolume": 5676820,
  "marketCap": 100081578042,
  "fiftyTwoWeekHigh": 100.84,
  "fiftyTwoWeekLow": 83.8,
  "marketOpen": false,
  "asOf": "2026-09-15T11:25:59.000Z"
 },
 "statistics": {
  "pe": 20.963856,
  "eps": 4.15,
  "dividendYield": 0.03493851195682435,
  "beta": 0.316,
  "priceToSales": 3.3162656,
  "priceToBook": 2.529217,
  "revenueTtm": 30179000320,
  "grossMargin": 0.512684534900387,
  "returnOnEquity": 0.114829995
 },
 "technicals": {
  "rsi": 25.78,
  "macd": -1.43,
  "sma50": 92.52,
  "sma200": 92.37,
  "rsiSignal": "Oversold",
  "trend": "Neutral",
  "pricePosition": "Bearish",
  "macdSignal": "Bearish",
  "rating": "Bearish"
 },
 "analysis": {
  "rating": "Hold",
  "score": 54,
  "consensus": "Hold",
  "fairValue": 101,
  "analystTarget": 101,
  "analystCount": 23,
  "wallStreetConsensus": "Hold",
  "generatedAt": "2026-09-15T11:25:59.000Z",
  "priceAtAnalysis": 87,
  "volatility": {
   "daily": 0.76,
   "risk": "standard"
  }
 },
 "tradePlan": {
  "bias": "Neutral",
  "conservativeEntry": 86.13,
  "aggressiveEntry": 87,
  "stopLoss": 83.29,
  "stopLossPercent": 3.3,
  "targets": [
   88.71,
   90.44,
   93.02
  ]
 },
 "projections": {
  "basis": "Monte Carlo simulation on historical return distribution, re-run daily; not price targets",
  "years": [
   {
    "year": 2027,
    "downside10th": 69.73,
    "base": 92.42,
    "upside90th": 122.5
   },
   {
    "year": 2028,
    "downside10th": 65.91,
    "base": 98.18,
    "upside90th": 146.25
   },
   {
    "year": 2029,
    "downside10th": 64.02,
    "base": 104.3,
    "upside90th": 169.92
   },
   {
    "year": 2030,
    "downside10th": 63.06,
    "base": 110.8,
    "upside90th": 194.67
   },
   {
    "year": 2031,
    "downside10th": 62.68,
    "base": 117.7,
    "upside90th": 221.02
   },
   {
    "year": 2032,
    "downside10th": 62.7,
    "base": 125.03,
    "upside90th": 249.35
   },
   {
    "year": 2033,
    "downside10th": 63.02,
    "base": 132.83,
    "upside90th": 279.95
   },
   {
    "year": 2034,
    "downside10th": 63.59,
    "base": 141.1,
    "upside90th": 313.1
   },
   {
    "year": 2035,
    "downside10th": 64.36,
    "base": 149.89,
    "upside90th": 349.09
   },
   {
    "year": 2036,
    "downside10th": 65.32,
    "base": 159.23,
    "upside90th": 388.19
   }
  ]
 },
 "faqCount": 7,
 "sources": [
  "TwelveData",
  "Wall Street consensus"
 ],
 "sections": [
  {
   "id": "price",
   "title": "SO Price Analysis"
  },
  {
   "id": "market-metrics",
   "title": "Market Metrics",
   "facts": {
    "Open": "$87.72",
    "Day Range": "$86.66 to $87.97",
    "Prev Close": "$87.17",
    "Volume": "5.23M",
    "52-Week Range": "$83.80 to $100.84",
    "Market Cap": "$100.08B"
   }
  },
  {
   "id": "peer-benchmarking",
   "title": "Peer Benchmarking",
   "text": [
    "Sector Position Analysis Valuation is broadly in line with sector peers (-8% difference), suggesting fair market pricing relative to industry standards."
   ]
  },
  {
   "id": "financials",
   "title": "SO Financial Performance",
   "text": [
    "Analysis: In the last 4 quarters, SO beat estimates 3 times. The stock rose 2 times the next day. Price tends to react positively to beats."
   ]
  },
  {
   "id": "analysis",
   "title": "SO Analysis",
   "text": [
    "The Southern Company (SO) is currently in a bearish trend, trading below its 50-day and 200-day moving averages ($92.52 and $92.37), and its 20-day exponential moving average ($89.21). The RSI is significantly oversold at 25.78, suggesting potential for a short-term rebound, while the MACD is negative at -1.43, indicating bearish momentum. Key support levels are not clearly defined given the current downward trajectory, but the oversold RSI may provide a floor around the current price. Volume has been slightly below average recently, with 5.23 million shares traded compared to a 5.68 million average. The chart structure indicates significant overhead resistance at the moving average levels, and a sustained move above the 50-day SMA would be required to signal a shift in the trend.",
    "The Southern Company (SO) has a track record of exceeding EPS estimates, most recently by 11.88% in Q2 2026, which could support future price appreciation.",
    "The current RSI of 25.78 indicates the stock is oversold, potentially setting up for a technical rebound and a move towards the $92.52 50-day SMA.",
    "Insiders have sold approximately $9.9 million worth of SO stock with no reported purchases, signaling a potential lack of confidence and posing a risk to the stock price.",
    "The stock is trading below its 50-day and 200-day moving averages ($92.52 and $92.37), indicating a bearish trend that could continue without a significant shift in market sentiment.",
    "The base case for The Southern Company (SO) over the next 6-12 months anticipates a potential recovery driven by its oversold technical conditions and consistent earnings beats, aiming for the median analyst target price of $101. The company's strong profit margin and above-sector-average ROE provide a solid fundamental underpinning. However, the outlook is tempered by moderate insider selling and a bearish technical trend. A significant catalyst for upside would be a clear break above the $92.52 50-day SMA, signaling renewed investor confidence. Conversely, continued insider selling or a failure to break through overhead resistance could lead to a retest of lower support levels, potentially exacerbated by the company's low revenue growth."
   ],
   "lists": {
    "ProTips": [
     "The Southern Company (SO) is trading at oversold levels (RSI 25.78), suggesting a potential for a short-term bounce, but a sustained move above its 50-day SMA at $92.52 is needed to confirm a trend reversal.",
     "Monitor insider transactions closely; the current 'Moderate Sell Signal' with $9.9 million in sales warrants attention as a potential indicator of management sentiment.",
     "Given the bearish technicals and low revenue growth, consider a conservative position sizing until a clear upward trend is established."
    ]
   },
   "catalysts": [
    {
     "type": "Bullish",
     "title": "Consistent Earnings Beats",
     "text": "The Southern Company (SO) has a track record of exceeding EPS estimates, most recently by 11.88% in Q2 2026, which could support future price appreciation.",
     "source": "Earnings Report"
    },
    {
     "type": "Bullish",
     "title": "Oversold Technical Conditions",
     "text": "The current RSI of 25.78 indicates the stock is oversold, potentially setting up for a technical rebound and a move towards the $92.52 50-day SMA.",
     "source": "Technical Analysis"
    },
    {
     "type": "Bearish",
     "title": "Moderate Insider Selling",
     "text": "Insiders have sold approximately $9.9 million worth of SO stock with no reported purchases, signaling a potential lack of confidence and posing a risk to the stock price.",
     "source": "Insider Transactions"
    },
    {
     "type": "Bearish",
     "title": "Bearish Moving Average Crossover",
     "text": "The stock is trading below its 50-day and 200-day moving averages ($92.52 and $92.37), indicating a bearish trend that could continue without a significant shift in market sentiment.",
     "source": "Technical Analysis"
    }
   ]
  },
  {
   "id": "key-statistics",
   "title": "Key Statistics",
   "text": [
    "The Southern Company (SO) trades at a P/E ratio of 20.96, which is slightly below the sector median of 22.8, and its price-to-sales ratio of 3.32 is in line with the sector average. The company's return on equity stands at 11.48%, exceeding the sector median of 9.6%, and its profit margin of 15.44% is strong. Despite these positive fundamental aspects, the debt-to-equity ratio of 1.82 is at the sector median, and revenue growth has been minimal at 0.1%. The company's current valuation does not appear excessively stretched relative to its peers, but the moderate insider selling and the current bearish technicals temper the bullish case based on fundamentals alone.",
    "The Southern Company (SO) has demonstrated a consistent ability to beat earnings estimates, most recently reporting an EPS of $1.13 for the quarter to June 2026, surpassing the estimate of $1.01 by 11.88%. This follows a pattern of positive surprises, including a significant 150% EPS beat in the quarter to March 2026. While revenue growth for the current quarter is estimated at +5.00% year-over-year, the next quarter's growth is projected to slow to +1.00%.",
    "The primary risk for The Southern Company (SO) is the moderate insider selling, with $9.9 million in sales and no reported purchases, indicating a potential lack of confidence from management. Additionally, the stock is trading significantly below its 50-day and 200-day moving averages ($92.52 and $92.37), signaling a bearish technical trend that could persist. The company's revenue growth has been anemic at 0.1%, raising concerns about its ability to expand its top line."
   ],
   "tables": [
    {
     "caption": "",
     "columns": [],
     "rows": [
      {
       "label": "Market Cap",
       "cells": [
        "100.08B"
       ]
      },
      {
       "label": "P/E Ratio",
       "cells": [
        "20.96"
       ]
      },
      {
       "label": "EPS (TTM)",
       "cells": [
        "4.15"
       ]
      },
      {
       "label": "Dividend Yield",
       "cells": [
        "3.45%"
       ]
      },
      {
       "label": "52 Week High",
       "cells": [
        "100.84"
       ]
      },
      {
       "label": "52 Week Low",
       "cells": [
        "83.80"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "technical-indicators",
   "title": "Technical Indicators",
   "text": [
    "Technical Rating Bearish RSI Oversold SMA Cross Neutral Price vs SMA Bearish MACD Bearish Price is trading below the 50-day SMA, RSI at 25.8 suggests oversold conditions; potential bounce setup."
   ],
   "facts": {
    "RSI": "Oversold",
    "SMA Cross": "Neutral",
    "Price vs SMA": "Bearish",
    "MACD": "Bearish"
   },
   "tables": [
    {
     "caption": "",
     "columns": [],
     "rows": [
      {
       "label": "RSI (14)",
       "cells": [
        "25.78"
       ]
      },
      {
       "label": "MACD",
       "cells": [
        "-1.43"
       ]
      },
      {
       "label": "SMA 50",
       "cells": [
        "92.52"
       ]
      },
      {
       "label": "SMA 200",
       "cells": [
        "92.37"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "correlations",
   "title": "Market Correlations",
   "text": [
    "How this stock moves relative to other assets",
    "Based on 1 year of daily price data. Correlations may vary over different time periods."
   ],
   "facts": {
    "Correlation with S&P 500 (SPY)": "-0.05",
    "Correlation with Nasdaq 100 (QQQ)": "-0.19",
    "Correlation with Bitcoin (BTC)": "-0.13",
    "Correlation with Gold (XAU)": "+0.09"
   }
  },
  {
   "id": "trade-plans",
   "title": "SO Trade Plans",
   "text": [
    "Specific entry, exit, and risk management levels",
    "Enter now if confident",
    "Volatility-Adjusted Stop Loss Calculated based on RSI (25.8) and current market volatility",
    "Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3"
   ],
   "facts": {
    "TARGET 1": "$88.71",
    "TARGET 2": "$90.44",
    "TARGET 3": "$93.02",
    "STOP LOSS": "$83.29"
   }
  },
  {
   "id": "seasonality",
   "title": "Seasonal Patterns",
   "text": [
    "Historical monthly performance trends",
    "Based on 3 years of historical monthly returns"
   ],
   "facts": {
    "Average Jan return": "+1.82%",
    "Average Feb return": "-1.49%",
    "Average Mar return": "+2.92%",
    "Average Apr return": "+3.57%",
    "Average May return": "+0.22%",
    "Average Jun return": "-1.19%",
    "Average Jul return": "+3.17%",
    "Average Aug return": "-2.20%",
    "Average Sep return": "-1.06%",
    "Average Oct return": "+2.01%",
    "Average Nov return": "+0.07%",
    "Average Dec return": "+0.44%"
   }
  },
  {
   "id": "risk",
   "title": "Risk & Volatility",
   "facts": {
    "Daily Volatility": "0.76%"
   },
   "lists": {
    "Risk considerations": [
     "Monitor position sizing based on current volatility levels",
     "Consider stop-loss placement beyond recent price range",
     "Diversification helps mitigate single-stock risk exposure"
    ]
   }
  },
  {
   "id": "growth",
   "title": "Growth of $10,000",
   "text": [
    "A $10,000 investment in SO in September 2016 would be worth about $16,906 today, compared with about $35,344 for the same investment in the S&P 500 benchmark."
   ]
  },
  {
   "id": "monte-carlo",
   "title": "Monte Carlo Projection (10yr)",
   "text": [
    "CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in SO today could grow to about $18,303 by 2036 in the base case, with a bull case near $44,619 and a bear case around $7,508. Projections are statistical simulations, not guarantees."
   ]
  },
  {
   "id": "price-prediction",
   "title": "SO Stock Price Prediction: 2030",
   "text": [
    "CleaRank's simulation projects a price near $111 for SO by 2030 in the base case, from $87.00 today (1.3x over 4 years). The downside path ends near $63.06. These are outcomes of a Monte Carlo simulation run on SO's historical return distribution, not price targets, and they assume no dividends are reinvested.",
    "Method: 10,000 simulated price paths using SO's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice."
   ],
   "tables": [
    {
     "caption": "SO simulated price paths by year",
     "columns": [
      "Year",
      "Downside (10th pct)",
      "Base case",
      "Upside (90th pct)"
     ],
     "rows": [
      {
       "label": "2027",
       "cells": [
        "$69.73",
        "$92.42",
        "$123"
       ]
      },
      {
       "label": "2028",
       "cells": [
        "$65.91",
        "$98.18",
        "$146"
       ]
      },
      {
       "label": "2029",
       "cells": [
        "$64.02",
        "$104",
        "$170"
       ]
      },
      {
       "label": "2030",
       "cells": [
        "$63.06",
        "$111",
        "$195"
       ]
      },
      {
       "label": "2031",
       "cells": [
        "$62.68",
        "$118",
        "$221"
       ]
      },
      {
       "label": "2032",
       "cells": [
        "$62.70",
        "$125",
        "$249"
       ]
      },
      {
       "label": "2033",
       "cells": [
        "$63.02",
        "$133",
        "$280"
       ]
      },
      {
       "label": "2034",
       "cells": [
        "$63.59",
        "$141",
        "$313"
       ]
      },
      {
       "label": "2035",
       "cells": [
        "$64.36",
        "$150",
        "$349"
       ]
      },
      {
       "label": "2036",
       "cells": [
        "$65.32",
        "$159",
        "$388"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "people-also-watch",
   "title": "People Also Watch",
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   ]
  },
  {
   "id": "related-comparisons",
   "title": "Popular Comparisons",
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     "url": "https://clearank.com/compare/vgt-vs-smh/"
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  },
  {
   "id": "insider-trading",
   "title": "SO Insider Trading Analysis",
   "facts": {
    "Bought": "None",
    "Sold": "$9.9M",
    "Insiders": "14",
    "Avg Transaction": "$584.7K"
   },
   "tables": [
    {
     "caption": "Recent insider transactions in SO",
     "columns": [
      "Date",
      "Insider",
      "Type",
      "Shares",
      "Value"
     ],
     "rows": [
      {
       "label": "Dec 19, 2019",
       "cells": [
        "FANNING THOMAS A Chief Executive Officer",
        "Sell",
        "2.1M",
        "$130.2M"
       ]
      },
      {
       "label": "Apr 6, 2022",
       "cells": [
        "GREENE KIMBERLY S Officer",
        "Sell",
        "100.0K",
        "$7.5M"
       ]
      },
      {
       "label": "Dec 17, 2019",
       "cells": [
        "CONNALLY STANLEY W JR Officer",
        "Sell",
        "118.1K",
        "$7.5M"
       ]
      },
      {
       "label": "Mar 31, 2022",
       "cells": [
        "GREENE KIMBERLY S Officer",
        "Sell",
        "100.0K",
        "$7.3M"
       ]
      },
      {
       "label": "Mar 25, 2022",
       "cells": [
        "GREENE KIMBERLY S Officer",
        "Sell",
        "100.0K",
        "$7.0M"
       ]
      },
      {
       "label": "Dec 16, 2021",
       "cells": [
        "GREENE KIMBERLY S Officer",
        "Sell",
        "66.1K",
        "$4.5M"
       ]
      },
      {
       "label": "Jan 15, 2020",
       "cells": [
        "WILSON ANTHONY L Officer",
        "Sell",
        "61.0K",
        "$4.0M"
       ]
      },
      {
       "label": "May 10, 2023",
       "cells": [
        "FANNING THOMAS A Chief Executive Officer",
        "Sell",
        "50.0K",
        "$3.8M"
       ]
      },
      {
       "label": "Dec 4, 2019",
       "cells": [
        "CONNALLY STANLEY W JR Officer",
        "Sell",
        "59.0K",
        "$3.7M"
       ]
      },
      {
       "label": "Apr 10, 2023",
       "cells": [
        "FANNING THOMAS A Chief Executive Officer",
        "Sell",
        "50.0K",
        "$3.6M"
       ]
      }
     ]
    }
   ],
   "links": [
    {
     "text": "SEC Form 4",
     "url": "https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&company=The+Southern+Company&type=4&dateb=&owner=include&count=40&search_text=&action=getcompany"
    }
   ]
  },
  {
   "id": "faq",
   "title": "Frequently Asked Questions"
  }
 ],
 "faq": [
  {
   "question": "What is SO stock forecast for 2030?",
   "answer": "Based on Monte Carlo simulations, The Southern Company's (SO) stock is projected to reach a base case of $110.8 by 2030, with a downside scenario of $63.06 and an upside scenario of $194.67. These figures represent statistical outcomes and are not guarantees."
  },
  {
   "question": "Is The Southern Company stock a buy right now?",
   "answer": "The Southern Company (SO) is currently rated 'Hold' by Wall Street analysts, with a median price target of $101, suggesting a 16.1% upside from the current $87 price. However, the stock is trading below key moving averages and exhibits moderate insider selling, warranting caution."
  },
  {
   "question": "What is The Southern Company's current technical outlook?",
   "answer": "The Southern Company (SO) is exhibiting a bearish technical trend, trading below its 50-day and 200-day moving averages ($92.52 and $92.37), with an oversold RSI at 25.8. A move above the 50-day SMA at $92.52 would be needed to signal a potential trend reversal."
  },
  {
   "question": "How has The Southern Company performed in recent earnings reports?",
   "answer": "The Southern Company (SO) has consistently beaten EPS estimates in recent quarters, including an 11.88% surprise in the quarter to June 2026. This positive earnings trend contrasts with the stock's current technical weakness."
  },
  {
   "question": "What are the main risks facing The Southern Company?",
   "answer": "Key risks include moderate insider selling totaling $9.9 million, a bearish technical trend with the stock below its key moving averages, and very low revenue growth of 0.1%."
  },
  {
   "question": "What is the consensus analyst rating for SO stock?",
   "answer": "The consensus analyst rating for The Southern Company (SO) is 'Hold', with 13 out of 23 analysts recommending the stock be held. The median price target is $101, indicating a potential upside of 16.1%."
  },
  {
   "question": "How does The Southern Company's valuation compare to its sector peers?",
   "answer": "The Southern Company (SO) trades at a P/E ratio of 20.96, which is slightly below the sector median of 22.8. Its return on equity of 11.48% is above the sector median of 9.6%, but its debt-to-equity ratio is in line with the sector."
  }
 ],
 "related": {
  "peopleAlsoWatch": [
   {
    "ticker": "IMSR",
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      "text": "The Southern Company (SO) trades at a P/E ratio of 20.96, which is slightly below the sector median of 22.8. Its return on equity of 11.48% is above the sector median of 9.6%, but its debt-to-equity ratio is in line with the sector."
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}