{ "@context": "https://clearank.com/llms.txt", "@type": "clearank:AssetAnalysis", "url": "https://clearank.com/stock/kroger-kr/", "dataUrl": "https://clearank.com/stock/kroger-kr/data.json", "title": "The Kroger Co. Futures Forecast 2026: Outlook & Key Levels", "description": "The Kroger Co. (KR) stock: Consumer Defensive, Grocery Stores. $37.9B market cap. AI rating, technicals, 2030 forecast and trade plans.", "headline": "The Kroger Co. (KR)", "published": "2026-06-18T09:10:32+00:00", "modified": "2026-10-22T07:46:30.777+00:00", "generated": "2026-10-22T20:47:17.803Z", "language": "en-US", "publisher": { "name": "CleaRank", "url": "https://clearank.com/" }, "disclaimer": "Educational and informational only; not financial advice. AI-generated analysis reviewed by Kate Leaman, Financial Journalist and Market Analyst; prices delayed up to 15 minutes.", "asset": { "ticker": "KR", "name": "The Kroger Co.", "type": "Common Stock", "exchange": "NYSE", "currency": "USD", "sector": "Consumer Defensive", "industry": "Grocery Stores", "country": "United States", "website": "https://www.thekrogerco.com" }, "quote": { "price": 64.13, "previousClose": 62.98, "change": 1.15, "changePercent": 1.83, "open": 63.65, "high": 64.21, "low": 62.63, "volume": 7782000, "averageVolume": 7412690, "marketCap": 37874453331, "fiftyTwoWeekHigh": 76.58, "fiftyTwoWeekLow": 54.15, "marketOpen": false, "asOf": "2026-10-22T07:46:30.000Z" }, "statistics": { "pe": 35.043713, "eps": 1.83, "dividendYield": 0.02245964357761795, "beta": 0.353, "priceToSales": 0.253636, "priceToBook": 6.544545, "revenueTtm": 149326004224, "grossMargin": 0.23043732789835433, "returnOnEquity": 0.14442 }, "technicals": { "rsi": 63.5, "macd": 1.24, "sma50": 59.24, "sma200": 63.45, "rsiSignal": "Bullish", "trend": "Bearish", "pricePosition": "Bullish", "macdSignal": "Bullish", "rating": "Bullish" }, "analysis": { "rating": "Buy", "score": 60, "consensus": "Buy", "fairValue": null, "analystTarget": 68, "analystCount": 24, "wallStreetConsensus": "Buy", "generatedAt": "2026-10-22T07:46:30.000Z", "priceAtAnalysis": 64.13, "volatility": { "daily": 1.95, "risk": "standard" } }, "tradePlan": { "bias": "Bullish", "conservativeEntry": 62.85, "aggressiveEntry": 64.13, "stopLoss": 60.47, "stopLossPercent": 3.78, "targets": [ 65.99, 69.13, 72.27 ] }, "projections": { "basis": "Monte Carlo simulation on historical return distribution, re-run daily; not price targets", "years": [ { "year": 2027, "downside10th": 46.98, "base": 68.49, "upside90th": 99.84 }, { "year": 2028, "downside10th": 42.92, "base": 73.14, "upside90th": 124.64 }, { "year": 2029, "downside10th": 40.66, "base": 78.11, "upside90th": 150.04 }, { "year": 2030, "downside10th": 39.25, "base": 83.41, "upside90th": 177.27 }, { "year": 2031, "downside10th": 38.35, "base": 89.08, "upside90th": 206.93 } ] }, "faqCount": 10, "atAGlance": { "asOf": "October 22, 2026", "rating": "Buy", "score": 60, "evidence": [ { "label": "Trend", "text": "Up: the price is above both its 50- and 200-day moving averages ($59.24 and $63.45)." }, { "label": "Earnings", "text": "KR beat estimates in 6 of its last 7 quarters, yet fell the next day after 1 of those beats." }, { "label": "Insiders", "text": "Insiders sold $22.8M and made no open-market purchases over the last 18 months." }, { "label": "Valuation", "text": "P/E of 35.0 against 24.2 for the Consumer Defensive sector: a premium to peers (+45%)." } ] }, "figures": { "asOf": "October 22, 2026", "earningsReaction": { "quarters": 7, "beats": 6, "fellFirstSessionAfterBeat": 1, "latestReport": "Sep 11, 2026", "latestSurprisePercent": 3.81, "latestFirstSessionMovePercent": 4.14 }, "insiders": { "windowMonths": 18, "soldValue": 22773885, "boughtValue": 0, "sales": 10, "purchases": 0, "note": "open-market transactions only; grants and option exercises excluded" }, "drawdown": { "years": 10, "worstFallPercent": -42.75, "peak": "December 2016", "trough": "September 2017", "recoveredBy": "March 2020", "recoveryMonths": 30, "belowThatPeakNowPercent": null, "fromHighNowPercent": -15.17, "oneYearHoldsPositivePercent": 72, "dividendsReinvested": true }, "seasonality": { "years": 10, "bestMonth": { "month": "Nov", "averagePercent": 5.52, "upYearsPercent": 80 }, "worstMonth": { "month": "May", "averagePercent": -4.16, "upYearsPercent": 10 } }, "correlations": null, "analystTargets": { "analysts": 24, "low": 57, "median": 68, "high": 85, "mean": 68.5, "buy": 13, "hold": 11, "sell": 0 }, "dividend": { "yieldPercent": 2.25, "annualPerShare": 1.44 }, "simulation": { "year": 2030, "base": 83.41, "percentile10": 39.25, "percentile90": 177.27, "note": "Monte Carlo simulation outcomes, not price targets" } }, "sources": [ "TwelveData", "Wall Street consensus" ], "sections": [ { "id": "ch-overview", "title": "The short version", "text": [ "Where KR stands today, and what CleaRank Financial AI makes of it.", "The Kroger Co. (KR): Buy, 60/100 on CleaRank's AI score.", "Figures as of October 22, 2026.", "CleaRank rates The Kroger Co. (KR) a Buy with a model score of 60/100. The biggest lift comes from momentum, where the 14-day RSI of 63.5 is in the bullish zone and the MACD line is positive. The biggest drag comes from valuation, as the P/E of 35.04 is 44.8% above the sector median (a premium to peers). On trend, KR is 8.25% above its 50-day average of $59.24 and 1.07% above its 200-day average of $63.45, and the price fell 5.13% over the past year.", "Figures we compute ourselves from KR's own price, earnings and insider-filing history. Tap one to see it in context." ], "lists": { "KR at a glance": [ "Trend Up: the price is above both its 50- and 200-day moving averages ($59.24 and $63.45).", "Earnings KR beat estimates in 6 of its last 7 quarters, yet fell the next day after 1 of those beats.", "Insiders Insiders sold $22.8M and made no open-market purchases over the last 18 months.", "Valuation P/E of 35.0 against 24.2 for the Consumer Defensive sector: a premium to peers (+45%)." ] } }, { "id": "ch-price", "title": "Price and trading", "text": [ "The chart, today's range and how far the price has moved over each period.", "Pick a period: each tab shows how far KR has moved over it, to the last close.", "Where KR sits inside today's range and its 52-week range." ], "lists": { "items": [ "Price above its 50-day average › The price of $64.13 is 8.3% above the 50-day simple moving average of $59.24.", "Price above its 200-day average › The price is 1.1% above the 200-day simple moving average of $63.45.", "50-day average above the 200-day › The 50-day average ($59.24) is 6.6% below the 200-day average ($63.45), the arrangement of a falling longer-term trend.", "In the upper half of its 52-week range › The price sits at 44% of its 52-week range, between $54.15 and $76.58." ] } }, { "id": "ch-fundamentals", "title": "Fundamentals", "text": [ "Valuation against the sector, and the revenue and earnings behind it.", "The headline figures for KR.", "As of October 22, 2026, KR trades at $64.13, with a market value of $37.87B, a P/E ratio of 35.04 and a dividend yield of 2.25%.", "CleaRank Financial AI's reading of KR's valuation, growth and risks.", "Against the 24.2 median P/E of Consumer Defensive stocks, The Kroger Co. (KR)'s P/E of 35.04 is 44.8% above that median, which counts as a premium to peers. On sales, the P/S of 0.25 compares with a sector median of 2.2, 88.6% below it. KR has a market value of $37.9B and trailing earnings of $1.83 a share.In the latest quarter, against the same quarter a year earlier, revenue grew 2.00%, 3.3 percentage points slower than the sector median of 5.3%. Margins stand at a net margin of 0.73% and an operating margin of 2.98%. It generates a return on equity of 14.44%, below the sector median of 19.7%. Debt-to-equity of 4.13 and a trailing dividend yield of 2.25% ($1.44 a share a year) round out the fundamentals.", "In its latest quarterly report, on September 11, 2026, KR reported EPS of $1.09. That result beat the analysts' figure by 3.81%. The market agreed: the stock rose 4.14% the following session.KR beat estimates in 6 of the last 7 reports, yet the stock fell in the first session after 1 of those 6 beats.", "Valuation leaves less margin for error: the P/E of 35.04 is 44.8% above the sector median, a premium to peers. Normal swings for KR run at about 1.95% a day; measured against the S&P 500, its beta is 0.35. The price is 16.26% below its 52-week high of $76.58.", "How KR compares with the median Consumer Defensive stock CleaRank tracks.", "Price to earnings vs sector: KR trades at a significant premium to sector peers (+45%), suggesting market expectations for superior growth or market position.", "Return vs SPY: Since May 9, 2025, KR has lost 10.8% against a gain of 37.0% for SPY.", "KR and the Consumer Defensive sector fund over the same days.", "How much KR sells, and how much of it becomes profit.", "Revenue growth: Revenue grew 0.4% in FY2026 to $148B, from $147B a year earlier.", "Profit margin: The net margin was 0.7% in FY2026, down from 1.8% the year before.", "Profitable: KR earned $1.0B in FY2026.", "Did KR beat what analysts expected, and how did the stock react?", "Earnings record: KR beat the analyst estimate in 6 of the last 7 quarters.", "Market reaction: The stock fell in the first session after 1 of those 6 beats, so a beat has not been enough on its own.", "As of October 22, 2026, KR has beaten the analyst EPS estimate in 6 of its last 7 reported quarters and fell in the first trading session after 1 of those beats; its latest report, on September 11, 2026, came in 3.81% above the estimate and the stock moved +4.14% in the first session.", "The first session is the first full trading day on the news: the report day itself for a report before the open, the next day for one after the close. Surprise is actual EPS against the consensus estimate." ], "tables": [ { "caption": "KR earnings surprises and the stock's reaction", "columns": [ "Report", "Estimate", "Actual", "Surprise", "First sessionDay 1", "5 sessionsDay 5" ], "rows": [ { "label": "Sep 11, 2026after close", "cells": [ "$1.05", "$1.09", "+3.81%", "+4.14%", "+2.58%" ] }, { "label": "Mar 5, 2026after close", "cells": [ "$1.20", "$1.28", "+6.67%", "+3.55%", "+4.74%" ] }, { "label": "Dec 4, 2025after close", "cells": [ "$1.03", "$1.05", "+1.94%", "-0.68%", "-1.47%" ] }, { "label": "Sep 11, 2025after close", "cells": [ "$1.00", "$1.04", "+4.00%", "+1.58%", "-1.84%" ] }, { "label": "Jun 20, 2025after close", "cells": [ "$1.46", "$1.49", "+2.05%", "+2.82%", "-0.76%" ] }, { "label": "Mar 6, 2025after close", "cells": [ "$1.11", "$1.14", "+2.70%", "+4.58%", "+3.64%" ] }, { "label": "Dec 5, 2024after close", "cells": [ "$0.98", "$0.98", "+0.00%", "-2.44%", "+4.27%" ] } ] } ], "lists": { "items": [ "P/E below the sector median › The trailing P/E of 35.04 is 44.8% above the Consumer Defensive median of 24.2.", "P/S below the sector median › The price-to-sales ratio of 0.25 is 88.5% below the sector median of 2.2.", "Profitable over the last 12 months › Net income over the last 12 months was $1.1B on revenue of $149.3B, a net margin of 0.7%.", "Beat estimates in most recent reports › KR beat the EPS estimate in 6 of its last 7 reports.", "Pays a dividend › The trailing dividend yield is 2.25%, or $1.44 a share a year." ] } }, { "id": "ch-analysis", "title": "AI analysis and technicals", "text": [ "CleaRank's score and reasoning, the indicators behind it, and what the price moves with.", "The score, the reasoning behind it, and what could move the price next.", "The Kroger Co. (KR) is in an uptrend: at $64.13 it sits 1.07% above its 200-day average of $63.45 and 8.25% above its 50-day average of $59.24. Across its 52-week range, which runs from $54.15 to $76.58, the stock is at 44% of the way up.Recent gains sit against a weaker longer record: the price rose 7.44% over the past month, rose 11.45% over the past three months and fell 5.13% over the past year. On momentum, the 14-day RSI reads 63.5, in the bullish zone, below the overbought line, with the MACD line positive.", "The September 11, 2026 report beat the EPS estimate by 3.81%, and the share price rose 4.14% in the first session after it.", "Guggenheim kept its Buy rating on September 15, 2026.", "KR trades above its 50-day and 200-day moving averages ($59.24 and $63.45), which is what makes the trend up; losing the 200-day would be the first warning. The nearest level under the price is the 200-day SMA at $63.45.The 52-week high of $76.58 is the next level above the stock.", "Momentum and trend for KR, from its daily closes.", "As of October 22, 2026, with KR at $64.13, its 14-day RSI is 63.5 (showing bullish momentum without being overbought), its 50-day simple moving average is $59.24 and its 200-day is $63.45.", "Calculated by CleaRank on daily closes as of October 22, 2026: Wilder's 14-day RSI, 50- and 200-day simple moving averages, MACD line (12, 26).", "Correlation of daily returns over one year: +1 moves in step, 0 has no link, -1 moves the opposite way.", "As of October 22, 2026, KR's 1-year correlation of daily returns is -0.17 with S&P 500 (SPY), -0.26 with Nasdaq 100 (QQQ), -0.09 with Bitcoin (BTC) and +0.01 with gold (XAU)." ], "lists": { "items": [ "RSI Bullish", "SMA cross Bearish", "Price vs SMA Bullish", "MACD Bullish" ] } }, { "id": "ch-street", "title": "What Wall Street expects", "text": [ "The analysts' target range and how their ratings split.", "As of October 22, 2026, 24 Wall Street analysts cover KR: 13 rate it a buy or strong buy, 11 a hold and 0 a sell or strong sell. Their 12-month price targets range from $57.00 to $85.00, with a median of $68.00, 6.0% above the price of $64.13.", "Source: TwelveData analyst consensus. Targets and ratings belong to the analysts, not to CleaRank." ], "tables": [ { "caption": "Recent analyst rating actions on KR", "columns": [ "Date", "Firm", "Action", "Rating" ], "rows": [ { "label": "Sep 15, 2026", "cells": [ "Guggenheim", "Maintains", "Buy" ] }, { "label": "Sep 14, 2026", "cells": [ "Telsey Advisory Group", "Maintains", "Outperform" ] }, { "label": "Sep 14, 2026", "cells": [ "Evercore ISI Group", "Maintains", "Outperform" ] }, { "label": "Sep 1, 2026", "cells": [ "Citigroup", "Maintains", "Neutral" ] }, { "label": "Aug 11, 2026", "cells": [ "Evercore ISI Group", "Maintains", "Outperform" ] }, { "label": "Jul 7, 2026", "cells": [ "Evercore ISI Group", "Maintains", "Outperform" ] } ] } ], "lists": { "items": [ "Most analysts rate it a buy › 13 of 24 analysts rate it a buy or strong buy, 11 a hold and 0 a sell.", "Median target above the price › The median 12-month target of $68.00 is 6.0% above the price.", "More buy ratings than three months ago › 13 of 24 rate it a buy now, against 11 of 24 three months ago." ] } }, { "id": "ch-plan", "title": "A trade plan, if you want one", "text": [ "Entry, stop and target levels from the moving averages and recent volatility. Educational, not advice.", "Entry, stop and target levels, sized to your account. Change the bias or the risk and every level updates.", "Lower risk, wait for pullback", "Higher risk, immediate entry", "These levels come from KR's moving averages and recent volatility, not from a forecast. Educational levels, not financial advice; the full disclaimer is at the foot of the page.", "Would this KR plan have made money the last ten times?", "Your entry, stop and targets are set above. Replay them against KR's own history and count how often the target hit before the stop.", "How much KR tends to move, against the market and on its own." ], "lists": { "items": [ "Wins vs stops", "Best exit", "Max drawdown" ] }, "links": [ { "text": "Position Size", "url": "https://clearank.com/tools/position-size-calculator/" }, { "text": "Stop Loss", "url": "https://clearank.com/tools/stop-loss-calculator/" }, { "text": "Risk/Reward", "url": "https://clearank.com/tools/risk-reward-calculator/" }, { "text": "P&L Calculator", "url": "https://clearank.com/tools/profit-loss-calculator/" }, { "text": "Trailing Stop", "url": "https://clearank.com/tools/trailing-stop-calculator/" }, { "text": "Fibonacci", "url": "https://clearank.com/tools/fibonacci-calculator/" }, { "text": "Pivot Points", "url": "https://clearank.com/tools/pivot-point-calculator/" }, { "text": "Win Rate", "url": "https://clearank.com/tools/breakeven-win-rate-calculator/" }, { "text": "Expectancy", "url": "https://clearank.com/tools/trade-expectancy-calculator/" }, { "text": "Replay this plan on KRStart free trial · $0 today", "url": "https://trade.clearank.com/portfolio/demo?utm_source=clearank&utm_medium=cta&utm_campaign=asset_plan&utm_content=trial7" } ] }, { "id": "ch-risk", "title": "The long record", "text": [ "KR's worst falls and recoveries, what $10,000 became, and which months have been kind to it.", "As of October 22, 2026, KR's worst peak-to-trough fall over the last 10 years with dividends reinvested was -42.7% (December 2016 to September 2017); it regained that peak by March 2020, 30 months after the low, and 72% of 1-year holding periods ended with a gain.", "From weekly closing values with dividends reinvested. A drawdown is the fall from the highest value reached so far to a later low.", "What $10,000 put into KR in October 2016 is worth now, against the same amount in the S&P 500.", "Against the market: KR trailed the S&P 500 over this period: $25,323 against $42,099.", "A $10,000 investment in KR in October 2016 would be worth about $25,323 today with dividends reinvested, compared with about $42,099 for the same investment in the S&P 500 benchmark (also with dividends reinvested).", "Which calendar months have been kind to KR, and which have not.", "Strongest month, November: an average of +5.52%, up in 8 of 10 years.", "Weakest month, May: an average of -4.16%, up in 1 of 10 years.", "This month, October: has averaged -0.93%, up in 3 of 9 years. Past seasonality does not repeat on schedule.", "Over the last 10 years, KR's strongest calendar month has been November (average +5.52%, up in 8 of 10 years) and its weakest May (average -4.16%, up in 1 of 10 years).", "Average return for each calendar month over the last 10 years, from weekly closing prices with dividends included." ], "lists": { "items": [ "Average daily move under 2% › The price has moved 1.95% on an average day (30-day standard deviation of daily returns).", "Recovered from its worst fall › The worst fall was 42.7%, from December 2016 to September 2017, regained by March 2020.", "Most 1-year holds ended higher › 72% of 1-year holding periods in the last 10 years ended with a gain.", "Beat the S&P 500 since the chart begins › $10,000 invested in October 2016 is now worth $25,323, against $42,099 in the S&P 500 (SPY)." ] } }, { "id": "ch-scenarios", "title": "Long-term scenarios", "text": [ "Thousands of simulated paths from the price history. A range of outcomes, not a forecast.", "Thousands of simulated paths for $10,000 in KR, from its own past volatility. The shaded area holds 80% of them.", "CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in KR today could grow to about $19,295 by 2036 in the base case, with a 90th-percentile outcome near $63,546 and a 10th-percentile outcome around $5,859. The simulation models price only; at today's 2.25% yield, dividends would add to these figures. Projections are statistical simulations, not guarantees.", "The same simulation in share prices, year by year.", "CleaRank's simulation projects a price near $83.41 for KR by 2030 in the base case, from $64.13 today (1.3x over 4 years). The 10th-percentile path ends near $39.25. These are outcomes of a Monte Carlo simulation run on KR's historical return distribution, not price targets, and they assume no dividends are reinvested.", "Method: a lognormal simulation of KR's own volatility and capped historical trend, re-run daily; base case is the median path, the outer columns the 10th and 90th percentiles.", "What would KR do to your portfolio?", "Add it to what you already hold. Ten-year backtest, the drawdown it brings, and how much of it is just the S&P in disguise." ], "tables": [ { "caption": "KR simulated price paths by year", "columns": [ "Year", "10th percentile", "Base case", "90th percentile", "range base today" ], "rows": [ { "label": "2027", "cells": [ "$46.98", "$68.49", "$99.84", "" ] }, { "label": "2028", "cells": [ "$42.92", "$73.14", "$125", "" ] }, { "label": "2029", "cells": [ "$40.66", "$78.11", "$150", "" ] }, { "label": "2030", "cells": [ "$39.25", "$83.41", "$177", "" ] }, { "label": "2031", "cells": [ "$38.35", "$89.08", "$207", "" ] } ] } ], "lists": { "items": [ "10-year backtest", "Drawdown added", "Correlation" ] }, "links": [ { "text": "Backtest my portfolio with KRStart free trial · $0 today", "url": "https://trade.clearank.com/portfolio/demo?utm_source=clearank&utm_medium=cta&utm_campaign=asset_longterm&utm_content=trial7" } ] }, { "id": "ch-insiders", "title": "Insider trading", "text": [ "What the people running the company have bought and sold.", "Shares the company's directors and officers bought and sold, from their own filings.", "Open-market purchases above the line, sales below.", "Net insider selling: No insider bought KR shares on the open market in the last 18 months. Sales are often planned in advance or cover tax on vesting shares, so they say less than purchases would.", "As of October 22, 2026, KR insiders reported 10 open-market sales worth $22.8M and no open-market purchases over the last 18 months; grants and option exercises are not counted.", "Source: TwelveData, from SEC Form 4 filings" ], "tables": [ { "caption": "Insider transactions in KR", "columns": [ "Date", "Insider", "Type", "Shares", "Value" ], "rows": [ { "label": "Sep 25, 2026", "cells": [ "Emilee F Demartino Officer", "Grant", "12.8K", "-" ] }, { "label": "Sep 18, 2026", "cells": [ "Mary Ellen Adcock Officer", "Sell", "72.9K", "$4.4M" ] }, { "label": "Sep 18, 2026", "cells": [ "Mary Ellen Adcock Officer", "Option", "48.8K", "$1.7M" ] }, { "label": "Jul 15, 2026", "cells": [ "Nora Anne Aufreiter, Director", "Grant", "3.7K", "-" ] }, { "label": "Jul 15, 2026", "cells": [ "Kevin M Brown Director", "Grant", "3.7K", "-" ] }, { "label": "Jul 15, 2026", "cells": [ "Mitchell R Butier Director", "Grant", "3.7K", "-" ] }, { "label": "Jul 15, 2026", "cells": [ "Karen M Hoguet Director", "Grant", "3.7K", "-" ] }, { "label": "Jul 15, 2026", "cells": [ "Ronald L Sargent Director", "Grant", "7.9K", "-" ] }, { "label": "Jul 15, 2026", "cells": [ "Knox Judith Amanda Sourry Director", "Grant", "3.7K", "-" ] }, { "label": "Jul 15, 2026", "cells": [ "Mark S Sutton Director", "Grant", "3.7K", "-" ] }, { "label": "Jul 15, 2026", "cells": [ "Ashok Vemuri Director", "Grant", "3.7K", "-" ] }, { "label": "Jul 14, 2026", "cells": [ "Yael Cosset Officer", "Sell", "30.0K", "$1.8M" ] }, { "label": "Jun 25, 2026", "cells": [ "Mitchell R Butier Director", "Grant", "289", "-" ] }, { "label": "Mar 12, 2026", "cells": [ "Mary Ellen Adcock Officer", "Grant", "29.5K", "-" ] }, { "label": "Mar 12, 2026", "cells": [ "Gabriel Arreaga Officer", "Grant", "6.5K", "-" ] }, { "label": "Mar 12, 2026", "cells": [ "Yael Cosset Officer", "Grant", "37.0K", "-" ] }, { "label": "Mar 12, 2026", "cells": [ "Carin L Fike Officer and Treasurer", "Grant", "3.2K", "-" ] }, { "label": "Mar 12, 2026", "cells": [ "Gregory S Foran Chief Executive Officer", "Grant", "48.0K", "-" ] }, { "label": "Mar 12, 2026", "cells": [ "Valerie L Jabbar Officer", "Grant", "13.1K", "-" ] }, { "label": "Mar 12, 2026", "cells": [ "Joseph Michael Kelley Officer", "Grant", "9.3K", "-" ] }, { "label": "Mar 12, 2026", "cells": [ "David John Christopher Kennerley Chief Financial Officer", "Grant", "18.4K", "-" ] }, { "label": "Mar 12, 2026", "cells": [ "Timothy A Massa Officer", "Grant", "30.3K", "-" ] }, { "label": "Mar 12, 2026", "cells": [ "Brian W Nichols Officer", "Grant", "5.6K", "-" ] }, { "label": "Mar 12, 2026", "cells": [ "Megan N Shaffer Officer", "Grant", "4.2K", "-" ] }, { "label": "Mar 12, 2026", "cells": [ "Victor Remon Smith Officer", "Grant", "11.9K", "-" ] }, { "label": "Mar 12, 2026", "cells": [ "George H. Vincent Officer", "Grant", "8.5K", "-" ] }, { "label": "Dec 19, 2025", "cells": [ "Ronald L Sargent Chief Executive Officer", "Grant", "96.1K", "-" ] }, { "label": "Sep 26, 2025", "cells": [ "Megan N Shaffer Officer", "Grant", "2.4K", "-" ] }, { "label": "Sep 26, 2025", "cells": [ "George H. Vincent Officer", "Grant", "11.5K", "-" ] }, { "label": "Jul 16, 2025", "cells": [ "Clyde R Moore Director", "Sell", "3.8K", "$272.8K" ] }, { "label": "Jul 15, 2025", "cells": [ "Nora Anne Aufreiter, Director", "Grant", "2.8K", "-" ] }, { "label": "Jul 15, 2025", "cells": [ "Kevin M Brown Director", "Grant", "2.8K", "-" ] }, { "label": "Jul 15, 2025", "cells": [ "Karen M Hoguet Director", "Grant", "2.8K", "-" ] }, { "label": "Jul 15, 2025", "cells": [ "Joseph Michael Kelley Officer", "Grant", "3.1K", "-" ] }, { "label": "Jul 15, 2025", "cells": [ "Clyde R Moore Director", "Grant", "2.8K", "-" ] }, { "label": "Jul 15, 2025", "cells": [ "Knox Judith Amanda Sourry Director", "Grant", "2.8K", "-" ] }, { "label": "Jul 15, 2025", "cells": [ "Mark S Sutton Director", "Grant", "2.8K", "-" ] }, { "label": "Jul 15, 2025", "cells": [ "Ashok Vemuri Director", "Grant", "2.8K", "-" ] }, { "label": "Jul 11, 2025", "cells": [ "Clyde R Moore Director", "Sell", "26.8K", "$1.9M" ] }, { "label": "Jul 11, 2025", "cells": [ "Clyde R Moore Director", "Grant", "12.3K", "-" ] }, { "label": "Jun 27, 2025", "cells": [ "Mary Ellen Adcock Officer", "Sell", "34.3K", "$2.4M" ] }, { "label": "Jun 25, 2025", "cells": [ "Gabriel Arreaga Officer", "Sell", "38.0K", "$2.7M" ] }, { "label": "Jun 25, 2025", "cells": [ "Gabriel Arreaga Officer", "Option", "38.0K", "$1.3M" ] }, { "label": "Jun 23, 2025", "cells": [ "Yael Cosset Officer", "Sell", "71.2K", "$5.2M" ] }, { "label": "Jun 23, 2025", "cells": [ "Carin L Fike Officer and Treasurer", "Sell", "16.5K", "$1.2M" ] }, { "label": "Jun 23, 2025", "cells": [ "Timothy A Massa Officer", "Sell", "8.4K", "$622.7K" ] }, { "label": "Jun 23, 2025", "cells": [ "Yael Cosset Officer", "Option", "71.2K", "$2.1M" ] }, { "label": "Jun 23, 2025", "cells": [ "Carin L Fike Officer and Treasurer", "Option", "16.5K", "$424.9K" ] }, { "label": "Apr 23, 2025", "cells": [ "Christine Strick Wheatley Officer", "Sell", "30.0K", "$2.2M" ] } ] } ], "links": [ { "text": "SEC Form 4 filings", "url": "https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&company=The%20Kroger%20Co.&type=4&dateb=&owner=include&count=40&search_text=&action=getcompany" } ] }, { "id": "ch-faq", "title": "Questions people ask", "text": [ "Answered from the figures on this page, as of October 22, 2026." ] }, { "id": "ch-related", "title": "Keep exploring", "text": [ "Assets people compare with this one." ], "links": [ { "text": "MO Altria Group, Inc. NYSE $75.94 +2.85%", "url": "https://clearank.com/stock/altria-group-mo/" }, { "text": "SAM Boston Beer Co Inc-The NYSE $181.81 -1.30%", "url": "https://clearank.com/stock/sam-stock-analysis/" }, { "text": "DG Dollar General Corp. NYSE $135.74 +2.74%", "url": "https://clearank.com/stock/dollar-general-dg/" }, { "text": "KMB Kimberly-Clark Corporation NASDAQ $106.64 -1.56%", "url": "https://clearank.com/stock/kmb-stock-analysis/" }, { "text": "DEO Diageo plc Sponsored NYSE $96.26 +3.67%", "url": "https://clearank.com/stock/deo-stock-analysis/" }, { "text": "PG The Procter & Gamble Company NYSE $156.84 -1.56%", "url": "https://clearank.com/stock/pg-stock-analysis/" }, { "text": "PM Philip Morris International Inc NYSE $197.46 -1.22%", "url": "https://clearank.com/stock/pm-stock-analysis/" }, { "text": "TGT Target Corp. NYSE $152.38 -1.05%", "url": "https://clearank.com/stock/target-tgt/" }, { "text": "Oklo (OKLO) vs Talen Energy (TLN) Comparison Head-to-head analysis →", "url": "https://clearank.com/compare/oklo-vs-tln/" }, { "text": "SOL/USD vs XRP/USD Comparison Head-to-head analysis →", "url": "https://clearank.com/compare/sol-vs-xrp/" }, { "text": "CLS vs SMCI Comparison Head-to-head analysis →", "url": "https://clearank.com/compare/cls-vs-smci/" } ] } ], "faq": [ { "question": "Is The Kroger Co. (KR) a buy right now?", "answer": "The Buy rating comes from a model score of 60/100. The biggest support is momentum: the 14-day RSI of 63.5 is in the bullish zone and the MACD line is positive. Against that, valuation weighs on the score, as the P/E of 35.04 is 44.8% above the sector median (a premium to peers). This describes the data on this page and is not a personal recommendation." }, { "question": "How has The Kroger Co. (KR) performed over the past year?", "answer": "The price fell 5.13% over the past year, but over shorter spans it has done better, rising 11.45% across three months and 7.44% in the last month. Today it sits 16.26% below its 52-week high of $76.58." }, { "question": "What are the key price levels for KR?", "answer": "The first level above the price is the 52-week high at $76.58. On the way down, the first supports are the 200-day SMA at $63.45 and then the 20-day EMA at $61.42." }, { "question": "Is KR expensive compared with Consumer Defensive stocks?", "answer": "KR's trailing P/E of 35.04 is 44.8% above the Consumer Defensive median of 24.2, and the peer comparison on this page labels that a premium to peers. Measured on price-to-sales, the stock's ratio of 0.25 is 88.6% below the sector median of 2.2. These medians are drawn from 23 stocks across the entire sector, not just direct rivals." }, { "question": "Does KR pay a dividend?", "answer": "Yes. KR pays a trailing dividend yield of 2.25%, which works out to $1.44 per share each year. Because yield is the dividend divided by the price, it moves whenever either of those figures changes." }, { "question": "What do Wall Street analysts think of KR?", "answer": "Among the 24 analysts who cover KR, 13 rate it a buy, 11 hold it and none sell. Their median 12-month target of $68.00 is 6.0% above the current price." }, { "question": "How often has KR beaten earnings estimates?", "answer": "In our data KR has beaten the EPS estimate in 6 of its last 7 reports. Even so, the share price dropped in the first session after 1 of those 6 beats." }, { "question": "How volatile is KR?", "answer": "On an average day KR's price moves 1.95%, based on the 30-day standard deviation of daily returns. Measured against the S&P 500, its beta is 0.35." }, { "question": "Are KR insiders buying or selling?", "answer": "Over the last 18 months, insiders sold $22.8M of stock and bought none on the open market. Sales are often planned in advance or made to cover tax on vesting shares, so they say less than purchases would." }, { "question": "What is the 52-week range of KR?", "answer": "Over the past 52 weeks KR has moved between $54.15 and $76.58. At $64.13, the stock is at 44% of that span, 18.43% above the low and 16.26% below the high." } ], "related": { "peopleAlsoWatch": [ { "ticker": "MO", "name": "Altria Group, Inc. NYSE", "price": "$75.94", "change": "+2.85%", "url": "https://clearank.com/stock/altria-group-mo/" }, { "ticker": "SAM", "name": "Boston Beer Co Inc-The NYSE", "price": "$181.81", "change": "-1.30%", "url": "https://clearank.com/stock/sam-stock-analysis/" }, { "ticker": "DG", "name": "Dollar General Corp. NYSE", "price": "$135.74", "change": "+2.74%", "url": "https://clearank.com/stock/dollar-general-dg/" }, { "ticker": "KMB", "name": "Kimberly-Clark Corporation NASDAQ", "price": "$106.64", "change": "-1.56%", "url": "https://clearank.com/stock/kmb-stock-analysis/" }, { "ticker": "DEO", "name": "Diageo plc Sponsored NYSE", "price": "$96.26", "change": "+3.67%", "url": "https://clearank.com/stock/deo-stock-analysis/" }, { "ticker": "PG", "name": "The Procter & Gamble Company NYSE", "price": "$156.84", "change": "-1.56%", "url": "https://clearank.com/stock/pg-stock-analysis/" }, { "ticker": "PM", "name": "Philip Morris International Inc NYSE", "price": "$197.46", "change": "-1.22%", "url": "https://clearank.com/stock/pm-stock-analysis/" }, { "ticker": "TGT", "name": "Target Corp. NYSE", "price": "$152.38", "change": "-1.05%", "url": "https://clearank.com/stock/target-tgt/" } ], "comparisons": [ { "ticker": "Oklo (OKLO) vs Talen Energy (TLN) Comparison", "name": "", "url": "https://clearank.com/compare/oklo-vs-tln/" }, { "ticker": "SOL/USD vs XRP/USD Comparison", "name": "", "url": "https://clearank.com/compare/sol-vs-xrp/" }, { "ticker": "CLS vs SMCI Comparison", "name": "", "url": "https://clearank.com/compare/cls-vs-smci/" } ], "Newly Tracked": [ { "ticker": "SYY", "text": "Sysco Corp.", "url": "https://clearank.com/stock/syy-stock-analysis/" }, { "ticker": "DEO", "text": "Diageo plc Sponsored", "url": "https://clearank.com/stock/deo-stock-analysis/" }, { "ticker": "KMB", "text": "Kimberly-Clark Corporation", "url": "https://clearank.com/stock/kmb-stock-analysis/" }, { "ticker": "GWRE", "text": "Guidewire Software Inc", "url": "https://clearank.com/stock/gwre-stock-analysis/" }, { "ticker": "ROST", "text": "Ross Stores Inc", "url": "https://clearank.com/stock/rost-stock-analysis/" } ], "Top Movers (24h)": [ { "ticker": "OP/USD", "text": "↓ 9.82%", "url": "https://clearank.com/crypto/optimism-op-usd/" }, { "ticker": "TSEM", "text": "↓ 9.72%", "url": "https://clearank.com/stock/tower-semiconductor-tsem/" }, { "ticker": "TIA/USD", "text": "↓ 9.63%", "url": "https://clearank.com/crypto/celestia-tia-usd/" }, { "ticker": "ZEC/USD", "text": "↓ 9.57%", "url": "https://clearank.com/crypto/zcash-zec-usd/" }, { "ticker": "WOLF", "text": "↓ 9.56%", "url": "https://clearank.com/stock/wolfspeed-wolf/" } ], "Also in Consumer Defensive": [ { "ticker": "KMB", "text": "Kimberly-Clark Corporation", "url": "https://clearank.com/stock/kmb-stock-analysis/" }, { "ticker": "KO", "text": "Coca-Cola", "url": "https://clearank.com/stock/coca-cola-ko/" }, { "ticker": "MDLZ", "text": "Mondelez", "url": "https://clearank.com/stock/mdlz-stock-analysis/" }, { "ticker": "MNST", "text": "Monster Beverage Corporation", "url": "https://clearank.com/stock/mnst-stock-analysis/" }, { "ticker": "MO", "text": "Altria Group, Inc.", "url": "https://clearank.com/stock/altria-group-mo/" } ] }, "schema": [ { "@context": "https://schema.org", "@graph": [ { "@type": "Place", "@id": "https://clearank.com/#place", "address": { "@type": "PostalAddress", "streetAddress": "Beni Berman 2", "addressLocality": "Netanya", "addressRegion": "Center", "postalCode": "4249330", "addressCountry": "IL" } }, { "@type": "Organization", "@id": "https://clearank.com/#organization", "name": "CleaRank", "alternateName": "CleaRank Financial AI", "url": "https://clearank.com", "description": "CleaRank is where retail traders research a trade and practice it before risking money. Its research arm, CleaRank Financial AI, publishes daily analysis, trade plans and 10-year projections for more than 1,000 stocks, ETFs, cryptocurrencies, forex pairs and commodities; each page is built from licensed market data, carries the date it was last updated and is reviewed under CleaRank's published editorial code. The CLEAR™ Score rates online brokers and prop firms on regulation, fees, platform reliability and verified trader experience. The research is free; CleaRank is paid for by subscriptions to its trading workbench (Pro $29 a month, Ultra $59 a month), with a 7-day free trial, which combines a trading simulator, a trade journal that imports from broker history, an AI coach grounded in the trader's own trades, a portfolio generator, visualizer and backtester, a prop-firm challenge auditor and 22 trading calculators and scanners. Some free content contains partner links, which are disclosed and do not affect ratings.", "slogan": "Clear data. 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(KR) analysis by CleaRank", "inLanguage": "en-US" }, { "@type": "BreadcrumbList", "@id": "https://clearank.com/stock/kroger-kr/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": "1", "item": { "@id": "https://clearank.com", "name": "Home" } }, { "@type": "ListItem", "position": "2", "item": { "@id": "https://clearank.com/stock/kroger-kr/", "name": "Kroger (KR) Stock Price Analysis" } } ] }, { "@type": "WebPage", "@id": "https://clearank.com/stock/kroger-kr/#webpage", "url": "https://clearank.com/stock/kroger-kr/", "name": "The Kroger Co. Futures Forecast 2026: Outlook & Key Levels", "datePublished": "2026-06-18T09:10:32+00:00", "dateModified": "2026-10-22T07:46:30+00:00", "isPartOf": { "@id": "https://clearank.com/#website" }, "primaryImageOfPage": { "@id": "https://clearank.com/og/mi/stock/kroger-kr.png" }, "inLanguage": "en-US", "breadcrumb": { "@id": "https://clearank.com/stock/kroger-kr/#breadcrumb" }, "reviewedBy": { "@id": "https://clearank.com/writer/kate-leaman/#person" } }, { "@type": "Person", "@id": "https://clearank.com/writer/kate-leaman/#person", "name": "Kate Leaman", "jobTitle": "Financial Journalist and Market Analyst", "url": "https://clearank.com/writer/kate-leaman/", "worksFor": { "@id": "https://clearank.com/#organization" } }, { "@type": "Article", "@id": "https://clearank.com/stock/kroger-kr/#richSnippet", "headline": "The Kroger Co. Futures Forecast 2026: Outlook & Key Levels", "name": "The Kroger Co. Futures Forecast 2026: Outlook & Key Levels", "description": "The Kroger Co. (KR) stock: Consumer Defensive, Grocery Stores. $37.9B market cap. AI rating, technicals, 2030 forecast and trade plans.", "datePublished": "2026-06-18T09:10:32+00:00", "dateModified": "2026-10-22T07:46:30+00:00", "author": { "@id": "https://clearank.com/#organization" }, "publisher": { "@id": "https://clearank.com/#organization" }, "publishingPrinciples": "https://clearank.com/editorial-code/", "about": { "@type": "Corporation", "name": "The Kroger Co.", "identifier": [ { "@type": "PropertyValue", "propertyID": "tickerSymbol", "value": "KR" }, { "@type": "PropertyValue", "propertyID": "exchange", "value": "NYSE" } ], "description": "The Kroger Co. is a leading American grocery and consumer staples retailer based in Cincinnati, Ohio. It operates a large network of supermarkets and multi-department stores across the United States under a range of regional banners, serving households with fresh food, packaged groceries, household ", "tickerSymbol": "KR", "sameAs": "https://www.thekrogerco.com" }, "isPartOf": { "@id": "https://clearank.com/stock/kroger-kr/#webpage" }, "image": { "@id": "https://clearank.com/og/mi/stock/kroger-kr.png" }, "inLanguage": "en-US", "mainEntityOfPage": { "@id": "https://clearank.com/stock/kroger-kr/#webpage" } } ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "Is The Kroger Co. (KR) a buy right now?", "acceptedAnswer": { "@type": "Answer", "text": "The Buy rating comes from a model score of 60/100. The biggest support is momentum: the 14-day RSI of 63.5 is in the bullish zone and the MACD line is positive. Against that, valuation weighs on the score, as the P/E of 35.04 is 44.8% above the sector median (a premium to peers). This describes the data on this page and is not a personal recommendation." } }, { "@type": "Question", "name": "How has The Kroger Co. (KR) performed over the past year?", "acceptedAnswer": { "@type": "Answer", "text": "The price fell 5.13% over the past year, but over shorter spans it has done better, rising 11.45% across three months and 7.44% in the last month. Today it sits 16.26% below its 52-week high of $76.58." } }, { "@type": "Question", "name": "What are the key price levels for KR?", "acceptedAnswer": { "@type": "Answer", "text": "The first level above the price is the 52-week high at $76.58. On the way down, the first supports are the 200-day SMA at $63.45 and then the 20-day EMA at $61.42." } }, { "@type": "Question", "name": "Is KR expensive compared with Consumer Defensive stocks?", "acceptedAnswer": { "@type": "Answer", "text": "KR's trailing P/E of 35.04 is 44.8% above the Consumer Defensive median of 24.2, and the peer comparison on this page labels that a premium to peers. Measured on price-to-sales, the stock's ratio of 0.25 is 88.6% below the sector median of 2.2. These medians are drawn from 23 stocks across the entire sector, not just direct rivals." } }, { "@type": "Question", "name": "Does KR pay a dividend?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. KR pays a trailing dividend yield of 2.25%, which works out to $1.44 per share each year. Because yield is the dividend divided by the price, it moves whenever either of those figures changes." } }, { "@type": "Question", "name": "What do Wall Street analysts think of KR?", "acceptedAnswer": { "@type": "Answer", "text": "Among the 24 analysts who cover KR, 13 rate it a buy, 11 hold it and none sell. Their median 12-month target of $68.00 is 6.0% above the current price." } }, { "@type": "Question", "name": "How often has KR beaten earnings estimates?", "acceptedAnswer": { "@type": "Answer", "text": "In our data KR has beaten the EPS estimate in 6 of its last 7 reports. Even so, the share price dropped in the first session after 1 of those 6 beats." } }, { "@type": "Question", "name": "How volatile is KR?", "acceptedAnswer": { "@type": "Answer", "text": "On an average day KR's price moves 1.95%, based on the 30-day standard deviation of daily returns. Measured against the S&P 500, its beta is 0.35." } }, { "@type": "Question", "name": "Are KR insiders buying or selling?", "acceptedAnswer": { "@type": "Answer", "text": "Over the last 18 months, insiders sold $22.8M of stock and bought none on the open market. Sales are often planned in advance or made to cover tax on vesting shares, so they say less than purchases would." } }, { "@type": "Question", "name": "What is the 52-week range of KR?", "acceptedAnswer": { "@type": "Answer", "text": "Over the past 52 weeks KR has moved between $54.15 and $76.58. At $64.13, the stock is at 44% of that span, 18.43% above the low and 16.26% below the high." } } ] } ] }