{
 "@context": "https://clearank.com/llms.txt",
 "@type": "clearank:AssetAnalysis",
 "url": "https://clearank.com/stock/hertz-htz/",
 "dataUrl": "https://clearank.com/stock/hertz-htz/data.json",
 "title": "Hertz Global (HTZ) Stock Forecast & Price Target (2026)",
 "description": "Hertz Global (HTZ) stock forecast 2026: buy, hold or sell? Hertz Global is in rental & leasing services, part of Industrials.",
 "headline": "Hertz Global Holdings Inc. (HTZ)",
 "published": "2026-11-09T12:40:46+00:00",
 "modified": "2026-11-11T12:58:01.595+00:00",
 "generated": "2026-11-11T13:32:29.885Z",
 "language": "en-US",
 "publisher": {
  "name": "CleaRank",
  "url": "https://clearank.com/"
 },
 "disclaimer": "Educational and informational only; not financial advice. AI-generated analysis reviewed by Jacob Bakshi, Senior Market Strategist; prices delayed by up to a minute.",
 "asset": {
  "ticker": "HTZ",
  "name": "Hertz Global Holdings Inc.",
  "type": "Common Stock",
  "exchange": "NASDAQ",
  "currency": "USD",
  "sector": "Industrials",
  "industry": "Rental & Leasing Services",
  "country": "United States",
  "website": "https://www.hertz.com"
 },
 "quote": {
  "price": 1.5,
  "previousClose": 1.63,
  "change": -0.13,
  "changePercent": -7.98,
  "open": 1.61,
  "high": 1.62,
  "low": 1.485,
  "volume": 25501700,
  "averageVolume": 23090520,
  "marketCap": 536198686,
  "fiftyTwoWeekHigh": 8.18,
  "fiftyTwoWeekLow": 1.45,
  "marketOpen": false,
  "asOf": "2026-11-11T12:58:01.000Z"
 },
 "statistics": {
  "pe": -1.22,
  "eps": -1.23,
  "dividendYield": 0,
  "beta": 2.194,
  "priceToSales": 0.059281226,
  "priceToBook": -0.7558452974666249,
  "revenueTtm": 9045000192,
  "grossMargin": 0.1790484140233723,
  "returnOnEquity": null
 },
 "technicals": {
  "rsi": 36.41,
  "macd": -0.05872,
  "sma50": 1.92,
  "sma200": 3.64,
  "rsiSignal": "Bearish",
  "trend": "Bearish",
  "pricePosition": "Bearish",
  "macdSignal": "Bearish",
  "rating": "Bearish"
 },
 "analysis": {
  "rating": "Sell",
  "score": 24,
  "consensus": "Sell",
  "fairValue": null,
  "analystTarget": 2.25,
  "analystCount": 9,
  "wallStreetConsensus": "Sell",
  "generatedAt": "2026-11-11T12:58:01.000Z",
  "priceAtAnalysis": 1.5,
  "volatility": {
   "daily": 6.66,
   "risk": "volatile"
  }
 },
 "projections": {
  "basis": "Monte Carlo simulation on historical return distribution, re-run daily; not price targets",
  "years": [
   {
    "year": 2027,
    "downside10th": 0.7003,
    "base": 1.33,
    "upside90th": 2.52
   },
   {
    "year": 2028,
    "downside10th": 0.4759,
    "base": 1.18,
    "upside90th": 2.92
   },
   {
    "year": 2029,
    "downside10th": 0.344,
    "base": 1.04,
    "upside90th": 3.17
   },
   {
    "year": 2030,
    "downside10th": 0.2567,
    "base": 0.9248,
    "upside90th": 3.33
   }
  ]
 },
 "faqCount": 6,
 "atAGlance": {
  "asOf": "November 10, 2026",
  "rating": "Sell",
  "score": 24,
  "evidence": [
   {
    "label": "Trend",
    "text": "Down: the price is below both its 50- and 200-day moving averages ($1.92 and $3.64)."
   },
   {
    "label": "Earnings",
    "text": "HTZ beat estimates in 3 of its last 8 quarters, and the stock rose in the first session after each of them."
   },
   {
    "label": "Insiders",
    "text": "Insiders sold $618K and made no open-market purchases over the last 18 months."
   }
  ]
 },
 "figures": {
  "asOf": "November 10, 2026",
  "earningsReaction": {
   "quarters": 8,
   "beats": 3,
   "fellFirstSessionAfterBeat": 0,
   "latestReport": "Nov 5, 2026",
   "latestSurprisePercent": -44,
   "latestFirstSessionMovePercent": -20.8
  },
  "insiders": {
   "windowMonths": 18,
   "soldValue": 617951,
   "boughtValue": 0,
   "sales": 3,
   "purchases": 0,
   "note": "open-market transactions only; grants and option exercises excluded"
  },
  "drawdown": {
   "years": 5,
   "worstFallPercent": -95.61,
   "peak": "November 2021",
   "trough": "November 2026",
   "recoveredBy": null,
   "recoveryMonths": null,
   "belowThatPeakNowPercent": -95.61,
   "fromHighNowPercent": -95.61,
   "oneYearHoldsPositivePercent": 30,
   "dividendsReinvested": false
  },
  "seasonality": {
   "years": 6,
   "bestMonth": {
    "month": "Apr",
    "averagePercent": 16,
    "upYearsPercent": 60
   },
   "worstMonth": {
    "month": "Jun",
    "averagePercent": -13.31,
    "upYearsPercent": 40
   }
  },
  "correlations": null,
  "analystTargets": {
   "analysts": 9,
   "low": 1,
   "median": 2.25,
   "high": 2.8,
   "mean": 2.13,
   "buy": 0,
   "hold": 6,
   "sell": 3
  },
  "dividend": null,
  "simulation": {
   "year": 2030,
   "base": 0.9248,
   "percentile10": 0.2567,
   "percentile90": 3.33,
   "note": "Monte Carlo simulation outcomes, not price targets"
  }
 },
 "sources": [
  "TwelveData",
  "Wall Street consensus"
 ],
 "sections": [
  {
   "id": "ch-overview",
   "title": "HTZ stock today, November 11, 2026: price, news and analyst targets",
   "text": [
    "As of November 10, 2026, Hertz Global Holdings Inc. (HTZ) trades at $1.50. Wall Street's median 12-month price target is $2.25 across 9 analysts, 50.0% above the price. CleaRank rates it Sell with a score of 24/100.",
    "Hertz Global Holdings Inc. is trading near the bottom of its 52-week range after a sharp fall following its November 5, 2026 earnings report, where adjusted EPS of $0.14 missed the $0.25 estimate by 44.00%. The stock fell 20.80% in the first session after that report and is down 76.11% over the past year. The price sits just 3.45% above its 52-week low of $1.45, with the 20-day EMA at $1.86 and the 200-day SMA at $3.64 overhead. For investors, the question now is whether the stock can stabilise above its recent low, given a weak trend, negative earnings per share and a Hold consensus from analysts who see a median target of $2.25.",
    "Hertz reported adjusted EPS of $0.14 on November 5, 2026, against an analyst estimate of $0.25, a miss of 44.00%. The shares fell 20.80% in the first trading session after the report. The earnings record is mixed: three of the last eight reports beat estimates, and the August 6, 2026 report beat by 56.00% and was followed by a 29.49% rise. The November result was not followed by any recovery in the period shown.",
    "The price is 21.83% below its 50-day SMA and 58.77% below its 200-day SMA, and the 50-day SMA is 47.25% below the 200-day SMA. That gap between the averages shows a long-running decline rather than a short dip. The 14-day RSI of 36.4 sits in the bearish zone, not yet oversold, and the MACD line is negative. The stock has fallen 76.11% over the past year and 73.91% over six months, so the drop has been sustained.",
    "With a market capitalisation of $536.2M and a price-to-sales ratio of 0.06, Hertz trades at a steep discount to the sector median price-to-sales ratio of 4.0. The discount reflects losses: GAAP EPS over the last 12 months is -$1.23 and the net profit margin is -3.84%. The operating margin of 12.15% is positive, which separates the operating business from the net loss. CleaRank rates the company's health at 2 out of 5.",
    "Of nine analysts with a current rating, none rate the stock buy or strong buy, six rate it hold and three rate it sell or strong sell. Three months ago, the split was the same, with nine ratings and no buys. Morgan Stanley kept its Equal-Weight rating on October 15, 2026, and Goldman Sachs kept its Sell rating on July 24, 2026. Insiders sold $618K of stock over the last 18 months in three sales and made no open-market purchases.",
    "CleaRank score 24/100 (Sell). 3 of 17 checks pass: trend 0 of 4, momentum 1 of 3, valuation and quality 1 of 3, analysts 1 of 3, track record 0 of 4.",
    "Hertz Global Holdings Inc. is a vehicle rental and mobility services company that operates primarily through the Hertz, Dollar, and Thrifty brands. The company serves both individual and business customers with short-term vehicle rentals, replacement rentals, and related transportation solutions across a broad international network. Its operations also include vehicle sales and value-added services, supporting customers who need flexible access to transportation in everyday travel, corporate mobility, and seasonal demand. Hertz Global Holdings Inc."
   ]
  },
  {
   "id": "ch-news",
   "title": "HTZ stock news",
   "text": [
    "November 5, 2026·Earnings report",
    "Adjusted EPS of $0.14 missed the $0.25 estimate by 44.00%, and the shares fell 20.80% in the next session. The result shows how sensitive the stock is to earnings news.",
    "July 24, 2026·Goldman Sachs",
    "Goldman Sachs kept its Sell rating in July. Sell ratings from large brokers add pressure when the stock is already trading below its key averages.",
    "July 28, 2026·Barclays",
    "Barclays kept its Underweight rating on July 28, 2026, a view that the stock is expected to lag the market.",
    "October 15, 2026·Morgan Stanley",
    "Morgan Stanley kept its Equal-Weight rating on October 15, 2026, a neutral stance that does not signal either a rebound or a further decline.",
    "August 10, 2026·Susquehanna",
    "Susquehanna kept its Neutral rating on August 10, 2026, the same middle-ground view held by most of the analysts tracking the stock."
   ],
   "lists": {
    "items": [
     "Earnings miss and sharp sell-off November 5, 2026·Earnings report Adjusted EPS of $0.14 missed the $0.25 estimate by 44.00%, and the shares fell 20.80% in the next session. The result shows how sensitive the stock is to earnings news.",
     "Goldman Sachs keeps Sell rating July 24, 2026·Goldman Sachs Goldman Sachs kept its Sell rating in July. Sell ratings from large brokers add pressure when the stock is already trading below its key averages.",
     "Barclays keeps Underweight rating July 28, 2026·Barclays Barclays kept its Underweight rating on July 28, 2026, a view that the stock is expected to lag the market.",
     "Morgan Stanley holds Equal-Weight October 15, 2026·Morgan Stanley Morgan Stanley kept its Equal-Weight rating on October 15, 2026, a neutral stance that does not signal either a rebound or a further decline.",
     "Susquehanna keeps Neutral rating August 10, 2026·Susquehanna Susquehanna kept its Neutral rating on August 10, 2026, the same middle-ground view held by most of the analysts tracking the stock."
    ]
   }
  },
  {
   "id": "ch-street",
   "title": "HTZ price target 2026",
   "text": [
    "The base case is that Hertz stays under pressure while the price remains below both its 50-day SMA of $1.92 and its 200-day SMA of $3.64. Analysts expect full-year EPS of -$1.01 for 2026 and -$0.19 for 2027, so the earnings path needs to improve before the trend can change. Analysts' median 12-month target is $2.25, with a range from $1.00 to $2.80, and the ratings split of 0 buy, 6 hold and 3 sell suggests few analysts see an imminent recovery. A move back above the 20-day EMA and 50-day SMA would be the first sign that the selling is slowing; a break below the 52-week low of $1.45 would signal further weakness. Analysts expect revenue to grow 7.6% this fiscal year, which would be a positive if it shows up in margins. The stock's beta of 2.19 means moves in either direction are likely to be large."
   ],
   "tables": [
    {
     "caption": "Recent analyst rating actions on HTZ",
     "columns": [
      "Date",
      "Firm",
      "Action",
      "Rating"
     ],
     "rows": [
      {
       "label": "Oct 15, 2026",
       "cells": [
        "Morgan Stanley",
        "Maintains",
        "Equal-Weight"
       ]
      },
      {
       "label": "Sep 11, 2026",
       "cells": [
        "Morgan Stanley",
        "Maintains",
        "Equal-Weight"
       ]
      },
      {
       "label": "Aug 10, 2026",
       "cells": [
        "Susquehanna",
        "Maintains",
        "Neutral"
       ]
      },
      {
       "label": "Jul 28, 2026",
       "cells": [
        "Barclays",
        "Maintains",
        "Underweight"
       ]
      },
      {
       "label": "Jul 24, 2026",
       "cells": [
        "Goldman Sachs",
        "Maintains",
        "Sell"
       ]
      },
      {
       "label": "Jun 30, 2026",
       "cells": [
        "Morgan Stanley",
        "Maintains",
        "Equal-Weight"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "ch-levels",
   "title": "HTZ support and resistance levels",
   "text": [
    "Support: $1.45, the 52-week low and the nearest level below the price. A close below it would mark a new low for the past year. Resistance: $1.86, the 20-day EMA, is the nearest level above the price and the first level a rebound would meet. Next is $1.92, the 50-day SMA, which has been the key average for the recent downtrend. Above that sits $3.64, the 200-day SMA, which is far above the current price and marks the longer-term trend line. The 52-week high of $8.18 is the furthest reference point."
   ],
   "tables": [
    {
     "caption": "HTZ support and resistance levels",
     "columns": [
      "Level",
      "What it is",
      "Price",
      "From the price"
     ],
     "rows": [
      {
       "label": "Resistance 4",
       "cells": [
        "52-week high",
        "$8.18",
        "+445.3%"
       ]
      },
      {
       "label": "Resistance 3",
       "cells": [
        "200-day moving average",
        "$3.64",
        "+142.5%"
       ]
      },
      {
       "label": "Resistance 2",
       "cells": [
        "50-day moving average",
        "$1.92",
        "+27.9%"
       ]
      },
      {
       "label": "Resistance 1",
       "cells": [
        "20-day exponential average",
        "$1.86",
        "+24.1%"
       ]
      },
      {
       "label": "Price",
       "cells": [
        "November 10, 2026",
        "$1.50",
        ""
       ]
      },
      {
       "label": "Support 1",
       "cells": [
        "52-week low",
        "$1.45",
        "-3.3%"
       ]
      }
     ]
    }
   ],
   "lists": {
    "items": [
     "RSI Bearish",
     "SMA cross Bearish",
     "Price vs SMA Bearish",
     "MACD Bearish"
    ]
   }
  },
  {
   "id": "ch-price",
   "title": "HTZ stock price and trading"
  },
  {
   "id": "ch-fundamentals",
   "title": "HTZ fundamentals and valuation",
   "text": [
    "Price to sales vs sector: On price-to-sales, the yardstick used here in place of P/E, HTZ trades at 0.0593x, far below the sector median of 4.00x.",
    "Return vs XLI: Since May 30, 2025, HTZ has lost 77.1% against a gain of 18.1% for XLI.",
    "Revenue growth: Revenue fell 6.0% in FY2025 to $8.5B, from $9.0B a year earlier.",
    "Profit margin: The net margin was -8.8% in FY2025, up from -31.6% the year before.",
    "Loss-making: HTZ lost $747M in FY2025.",
    "Earnings record: HTZ beat the analyst estimate in 3 of the last 8 quarters.",
    "Market reaction: The stock rose in the first session after every beat."
   ],
   "tables": [
    {
     "caption": "HTZ earnings surprises and the stock's reaction",
     "columns": [
      "Report",
      "Estimate",
      "Actual",
      "Surprise",
      "First sessionDay 1",
      "5 sessionsDay 5"
     ],
     "rows": [
      {
       "label": "Nov 5, 2026before open",
       "cells": [
        "$0.25",
        "$0.14",
        "-44.00%",
        "-20.80%",
        "-"
       ]
      },
      {
       "label": "Aug 6, 2026before open",
       "cells": [
        "-$0.25",
        "-$0.11",
        "+56.00%",
        "+29.49%",
        "+79.49%"
       ]
      },
      {
       "label": "May 7, 2026before open",
       "cells": [
        "-$0.72",
        "-$0.72",
        "+0.00%",
        "-4.78%",
        "-8.95%"
       ]
      },
      {
       "label": "Feb 26, 2026before open",
       "cells": [
        "-$0.52",
        "-$0.63",
        "-21.15%",
        "+1.81%",
        "-1.81%"
       ]
      },
      {
       "label": "Nov 4, 2025before open",
       "cells": [
        "$0.07",
        "$0.12",
        "+71.43%",
        "+36.23%",
        "+27.13%"
       ]
      },
      {
       "label": "Aug 7, 2025before open",
       "cells": [
        "-$0.41",
        "-$0.34",
        "+17.07%",
        "+7.54%",
        "-3.41%"
       ]
      },
      {
       "label": "May 12, 2025before open",
       "cells": [
        "-$0.98",
        "-$1.12",
        "-14.29%",
        "+3.27%",
        "-0.89%"
       ]
      },
      {
       "label": "Feb 13, 2025before open",
       "cells": [
        "-$0.72",
        "-$1.18",
        "-63.89%",
        "-8.45%",
        "+5.63%"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "ch-history",
   "title": "HTZ price history and drawdowns",
   "text": [
    "Against the market: HTZ trailed the S&P 500 over this period: $555.76 against $18,683.",
    "A $10,000 investment in HTZ in July 2021 would be worth about $556 today, compared with about $18,683 for the same investment in the S&P 500 benchmark with its dividends reinvested."
   ]
  },
  {
   "id": "ch-scenarios",
   "title": "HTZ stock price prediction 2030",
   "text": [
    "CleaRank's simulation projects a price near $0.9248 for HTZ by 2030 in the base case, from $1.50 today (0.6x over 4 years). The 10th-percentile path ends near $0.2567. These are outcomes of a Monte Carlo simulation run on HTZ's historical return distribution, not price targets, and they assume no dividends are reinvested."
   ],
   "tables": [
    {
     "caption": "HTZ simulated price paths by year",
     "columns": [
      "Year",
      "10th percentile",
      "Base case",
      "90th percentile",
      "range base today"
     ],
     "rows": [
      {
       "label": "2027",
       "cells": [
        "$0.7003",
        "$1.33",
        "$2.52",
        ""
       ]
      },
      {
       "label": "2028",
       "cells": [
        "$0.4759",
        "$1.18",
        "$2.92",
        ""
       ]
      },
      {
       "label": "2029",
       "cells": [
        "$0.344",
        "$1.04",
        "$3.17",
        ""
       ]
      },
      {
       "label": "2030",
       "cells": [
        "$0.2567",
        "$0.9248",
        "$3.33",
        ""
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "ch-insiders",
   "title": "HTZ insider trading",
   "text": [
    "Net insider selling: No insider bought HTZ shares on the open market in the last 18 months. Sales are often planned in advance or cover tax on vesting shares, so they say less than purchases would."
   ],
   "tables": [
    {
     "caption": "Insider transactions in HTZ",
     "columns": [
      "Date",
      "Insider",
      "Type",
      "Shares",
      "Value"
     ],
     "rows": [
      {
       "label": "Nov 2, 2026",
       "cells": [
        "Robert Emerson Davis Director",
        "Grant",
        "58.6K",
        "-"
       ]
      },
      {
       "label": "Nov 2, 2026",
       "cells": [
        "Nils Erik Larsen Director",
        "Grant",
        "58.6K",
        "-"
       ]
      },
      {
       "label": "Oct 1, 2026",
       "cells": [
        "Christopher G. Berg Officer",
        "Grant",
        "578.0K",
        "-"
       ]
      },
      {
       "label": "Sep 30, 2026",
       "cells": [
        "Francis S Blake Director",
        "Grant",
        "7.5K",
        "$12.5K"
       ]
      },
      {
       "label": "Jun 30, 2026",
       "cells": [
        "Francis S Blake Director",
        "Grant",
        "5.5K",
        "$12.5K"
       ]
      },
      {
       "label": "Jun 30, 2026",
       "cells": [
        "Evangeline Vougessis Director",
        "Grant",
        "5.5K",
        "$12.5K"
       ]
      },
      {
       "label": "May 28, 2026",
       "cells": [
        "Francis S Blake Director",
        "Grant",
        "31.9K",
        "-"
       ]
      },
      {
       "label": "May 28, 2026",
       "cells": [
        "Dougherty Lucy Clark Director",
        "Grant",
        "31.9K",
        "-"
       ]
      },
      {
       "label": "May 28, 2026",
       "cells": [
        "Vincent J Intrieri Director",
        "Grant",
        "31.9K",
        "-"
       ]
      },
      {
       "label": "May 28, 2026",
       "cells": [
        "Evangeline Vougessis Director",
        "Grant",
        "31.9K",
        "-"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "ch-faq",
   "title": "HTZ stock forecast: questions people ask",
   "text": [
    "How these figures are computed, and where the data comes from: CleaRank methodology."
   ]
  },
  {
   "id": "ch-related",
   "title": "Compare HTZ with similar assets",
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 "faq": [
  {
   "question": "What is the HTZ stock forecast?",
   "answer": "The analysts' median 12-month price target is $2.25, which is 50.0% above the current price of $1.50. Targets range from $1.00 to $2.80 across nine analysts. The nearest level below the price is the 52-week low at $1.45, and the nearest level above it is the 20-day EMA at $1.86."
  },
  {
   "question": "What is the HTZ price target?",
   "answer": "Analysts' median 12-month price target is $2.25, with the lowest at $1.00 and the highest at $2.80. The consensus rating is Hold, with six of nine analysts rating it hold. The stock trades at $1.50, below the median target."
  },
  {
   "question": "Is HTZ a buy or sell today?",
   "answer": "Analysts rate the stock Hold, with none of nine rating it buy or strong buy, six rating it hold and three rating it sell or strong sell. CleaRank rates the stock Sell with a score of 24 out of 100. The price is 21.83% below its 50-day SMA and 58.77% below its 200-day SMA, and the 50-day SMA sits 47.25% below the 200-day SMA, which together describe a downtrend."
  },
  {
   "question": "Why did Hertz stock fall after its earnings report?",
   "answer": "The stock fell 20.80% in the first trading session after the November 5, 2026 report. Adjusted EPS of $0.14 missed the $0.25 estimate by 44.00%. The news items do not state a reason beyond the miss itself."
  },
  {
   "question": "How has Hertz revenue grown compared with the sector?",
   "answer": "That is 6.1 percentage points slower than the sector median of 11.7%. Analysts expect revenue to grow 7.6% this fiscal year."
  },
  {
   "question": "Does Hertz pay a dividend?",
   "answer": "No dividend is reported for Hertz. Its GAAP EPS over the last 12 months is -$1.23, and analysts expect EPS of -$1.01 for 2026."
  }
 ],
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      "text": "The analysts' median 12-month price target is $2.25, which is 50.0% above the current price of $1.50. Targets range from $1.00 to $2.80 across nine analysts. The nearest level below the price is the 52-week low at $1.45, and the nearest level above it is the 20-day EMA at $1.86."
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      "text": "That is 6.1 percentage points slower than the sector median of 11.7%. Analysts expect revenue to grow 7.6% this fiscal year."
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}