{
 "@context": "https://clearank.com/llms.txt",
 "@type": "clearank:AssetAnalysis",
 "url": "https://clearank.com/stock/dollar-general-dg/",
 "dataUrl": "https://clearank.com/stock/dollar-general-dg/data.json",
 "title": "Dollar General (DG) Stock Forecast & Price Target (2026)",
 "description": "Dollar General Corp. (DG) stock: Consumer Defensive, Discount Stores. $27.1B market cap. AI rating, technicals, 2030 forecast and trade plans.",
 "headline": "Dollar General Corp. (DG)",
 "published": "2026-07-26T09:38:18+00:00",
 "modified": "2026-09-11T00:17:51.752+00:00",
 "generated": "2026-09-11T21:01:02.482Z",
 "language": "en-US",
 "publisher": {
  "name": "CleaRank",
  "url": "https://clearank.com/"
 },
 "disclaimer": "Educational and informational only; not financial advice. AI-generated analysis reviewed by the CleaRank editorial team; prices delayed up to 15 minutes.",
 "asset": {
  "ticker": "DG",
  "name": "Dollar General Corp.",
  "type": "Common Stock",
  "exchange": "NYSE",
  "currency": "USD",
  "sector": "Consumer Defensive",
  "industry": "Discount Stores",
  "country": "United States",
  "website": "https://www.dollargeneral.com"
 },
 "quote": {
  "price": 122.99,
  "previousClose": 124.57,
  "change": -1.58,
  "changePercent": -1.27,
  "open": 124.15,
  "high": 126.059196,
  "low": 122.395,
  "volume": 2109070,
  "averageVolume": 3122057,
  "marketCap": 27133659002,
  "fiftyTwoWeekHigh": 158.23,
  "fiftyTwoWeekLow": 95.11,
  "marketOpen": false,
  "asOf": "2026-09-11T00:17:49.000Z"
 },
 "statistics": {
  "pe": 16.345455,
  "eps": 7.7,
  "dividendYield": 0.019190111689543578,
  "beta": 0.235,
  "priceToSales": 0.6362993,
  "priceToBook": 2.9893355,
  "revenueTtm": 43637997568,
  "grossMargin": 0.32602277336989544,
  "returnOnEquity": 0.19692
 },
 "technicals": {
  "rsi": 53.47,
  "macd": 1.32,
  "sma50": 123.28,
  "sma200": 126.46,
  "rsiSignal": "Neutral",
  "trend": "Bearish",
  "pricePosition": "Bearish",
  "macdSignal": "Bullish",
  "rating": "Neutral"
 },
 "analysis": {
  "rating": "Hold",
  "score": 59,
  "consensus": "Hold",
  "fairValue": 138,
  "analystTarget": 138,
  "analystCount": 30,
  "wallStreetConsensus": "Hold",
  "generatedAt": "2026-09-11T00:17:49.000Z",
  "priceAtAnalysis": 122.99,
  "volatility": {
   "daily": 1.9,
   "risk": "standard"
  }
 },
 "tradePlan": {
  "bias": "Neutral",
  "conservativeEntry": 121.76,
  "aggressiveEntry": 122.99,
  "stopLoss": 116.29,
  "stopLossPercent": 4.49,
  "targets": [
   125.41,
   127.85,
   131.5
  ]
 },
 "projections": {
  "basis": "Monte Carlo simulation on historical return distribution, re-run daily; not price targets",
  "years": [
   {
    "year": 2027,
    "downside10th": 86.43,
    "base": 130.75,
    "upside90th": 197.79
   },
   {
    "year": 2028,
    "downside10th": 77.4,
    "base": 138.99,
    "upside90th": 249.6
   },
   {
    "year": 2029,
    "downside10th": 72.14,
    "base": 147.76,
    "upside90th": 302.65
   },
   {
    "year": 2030,
    "downside10th": 68.64,
    "base": 157.08,
    "upside90th": 359.48
   },
   {
    "year": 2031,
    "downside10th": 66.18,
    "base": 166.99,
    "upside90th": 421.38
   },
   {
    "year": 2032,
    "downside10th": 64.4,
    "base": 177.52,
    "upside90th": 489.34
   },
   {
    "year": 2033,
    "downside10th": 63.12,
    "base": 188.72,
    "upside90th": 564.23
   },
   {
    "year": 2034,
    "downside10th": 62.22,
    "base": 200.62,
    "upside90th": 646.93
   },
   {
    "year": 2035,
    "downside10th": 61.61,
    "base": 213.28,
    "upside90th": 738.35
   },
   {
    "year": 2036,
    "downside10th": 61.24,
    "base": 226.73,
    "upside90th": 839.46
   }
  ]
 },
 "faqCount": 7,
 "sources": [
  "TwelveData",
  "Wall Street consensus"
 ],
 "sections": [
  {
   "id": "price",
   "title": "DG Price Analysis"
  },
  {
   "id": "market-metrics",
   "title": "Market Metrics",
   "facts": {
    "Open": "$124.15",
    "Day Range": "$122.40 to $126.06",
    "Prev Close": "$124.57",
    "Volume": "2.11M",
    "52-Week Range": "$95.11 to $158.23",
    "Market Cap": "$27.13B"
   }
  },
  {
   "id": "peer-benchmarking",
   "title": "Peer Benchmarking",
   "text": [
    "Sector Position Analysis Valuation is broadly in line with sector peers (-0.0278% difference), suggesting fair market pricing relative to industry standards."
   ]
  },
  {
   "id": "financials",
   "title": "DG Financial Performance",
   "text": [
    "Analysis: In the last 5 quarters, DG beat estimates 5 times. However, the stock fell 4 times the next day. This suggests positive news is often \"priced in\" or investors are selling the news."
   ]
  },
  {
   "id": "analysis",
   "title": "DG Analysis",
   "text": [
    "Dollar General's stock is currently trading below its 50-day and 200-day moving averages ($123.28 and $126.46), at $123.28 and $126.46 respectively, suggesting a bearish trend. The 20-day exponential moving average also sits above the current price at $125.83, reinforcing this downward pressure. The Relative Strength Index (RSI) is at 53.47, indicating neutral momentum, while the MACD is slightly positive at 1.316, offering no strong directional signal. Key support levels are not clearly defined by the provided data, but the current price is below significant moving averages. Volume on the latest trading day was 2.11 million shares, which is 32.4% below the average volume of 3.12 million shares, suggesting subdued investor interest. The stock's technical setup indicates potential for further downside if it cannot reclaim its key moving averages.",
    "Insiders have sold over $10 million worth of stock across 64 transactions, indicating a 'Moderate Sell Signal' and potentially signaling a lack of confidence in near-term price appreciation.",
    "The stock is trading below its 50-day and 200-day moving averages ($123.28 and $126.46), suggesting a bearish technical trend and potential for further downside if these levels remain as resistance.",
    "Despite a significant EPS beat in Q3 2026, the stock price declined, indicating that positive earnings surprises may not consistently translate into stock price gains, creating uncertainty around future earnings catalysts.",
    "The median analyst price target of $138 suggests a potential upside of 12.2% from the current price, offering a modest bullish case if analysts' expectations are met.",
    "The base case outlook for Dollar General (DG) suggests a neutral to slightly bearish near-term trajectory, with the stock trading below key moving averages and facing moderate insider selling. The median analyst price target of $138 implies a modest 12.2% upside from the current price of $122.99, but this is tempered by the 'Hold' consensus rating. Revenue growth is expected to remain in the 4-5% range, which is solid but not exceptional for the sector. Potential catalysts for upside could include a significant improvement in consumer spending in the discount retail segment or a shift in analyst sentiment driven by stronger-than-expected forward guidance. Conversely, persistent insider selling, continued weakness in technical indicators, or increased competition from larger retailers like Walmart (WMT) and Target (TGT) could pressure the stock lower, potentially testing the lower end of the long-range projection around $68.64 by 2030."
   ],
   "lists": {
    "ProTips": [
     "Insider selling totaling over $10 million suggests caution, as management may be signaling concerns about future performance or valuation.",
     "The stock is trading below its 50-day and 200-day moving averages ($123.28 and $126.46), indicating a bearish technical trend that could persist until key resistance levels are reclaimed.",
     "Consider position sizing carefully given the moderate insider selling and neutral technical momentum; a stop-loss below the 200-day SMA could mitigate downside risk."
    ]
   },
   "catalysts": [
    {
     "type": "Bearish",
     "title": "Moderate Insider Selling Signal",
     "text": "Insiders have sold over $10 million worth of stock across 64 transactions, indicating a 'Moderate Sell Signal' and potentially signaling a lack of confidence in near-term price appreciation.",
     "source": "Insider Summary"
    },
    {
     "type": "Bearish",
     "title": "Below Key Moving Averages",
     "text": "The stock is trading below its 50-day and 200-day moving averages ($123.28 and $126.46), suggesting a bearish technical trend and potential for further downside if these levels remain as resistance.",
     "source": "Technical Analysis"
    },
    {
     "type": "Neutral",
     "title": "Mixed Earnings Reaction",
     "text": "Despite a significant EPS beat in Q3 2026, the stock price declined, indicating that positive earnings surprises may not consistently translate into stock price gains, creating uncertainty around future earnings catalysts.",
     "source": "Earnings Data"
    },
    {
     "type": "Bullish",
     "title": "Median Analyst Target Price Upside",
     "text": "The median analyst price target of $138 suggests a potential upside of 12.2% from the current price, offering a modest bullish case if analysts' expectations are met.",
     "source": "Wall Street Summary"
    }
   ],
   "links": [
    {
     "text": "WMT",
     "url": "https://clearank.com/stock/walmart-wmt/"
    },
    {
     "text": "TGT",
     "url": "https://clearank.com/stock/target-tgt/"
    }
   ]
  },
  {
   "id": "key-statistics",
   "title": "Key Statistics",
   "text": [
    "Dollar General's valuation appears reasonable, with a P/E ratio of 16.35 that is in line with the sector average. The company is expected to achieve revenue growth of approximately 4-5% in the current and next fiscal years, with current year revenue projected at $44.5 billion. Profitability metrics such as Net Profit Margin are not explicitly provided, but the EPS of $7.7 suggests a healthy earnings capacity relative to its market capitalization of $27.13 billion. However, the balance sheet strength is not detailed, and the 'Moderate Sell Signal' from insider transactions, with over $10 million in sales, raises concerns about management's near-term confidence. While the stock is not trading at a significant premium to its sector peers based on P/E, the combination of insider selling and a neutral technical outlook warrants caution.",
    "Dollar General recently reported a strong EPS beat in Q3 2026, with actual EPS of $2.48 exceeding estimates by 23.38%, although the stock saw a 2.38% price decline on the news. Prior quarters showed mixed performance, including a 6.38% beat in Q2 2026 and a significant 40% beat in Q1 2026, but also price drops in two of those instances. This pattern suggests that while the company can exceed earnings expectations, the market reaction is not consistently positive, potentially due to forward guidance or broader market sentiment.",
    "A primary risk for Dollar General is the moderate insider selling, with over $10 million in sales, signaling a potential lack of confidence from management. Technically, the stock is trading below its key 50-day and 200-day moving averages, indicating bearish momentum and a risk of further price depreciation. Additionally, the mixed market reaction to recent earnings beats suggests that positive financial results may not translate into stock price appreciation, highlighting a potential disconnect between performance and investor sentiment."
   ],
   "tables": [
    {
     "caption": "",
     "columns": [],
     "rows": [
      {
       "label": "Market Cap",
       "cells": [
        "27.13B"
       ]
      },
      {
       "label": "P/E Ratio",
       "cells": [
        "16.35"
       ]
      },
      {
       "label": "EPS (TTM)",
       "cells": [
        "7.70"
       ]
      },
      {
       "label": "Dividend Yield",
       "cells": [
        "1.92%"
       ]
      },
      {
       "label": "52 Week High",
       "cells": [
        "158.23"
       ]
      },
      {
       "label": "52 Week Low",
       "cells": [
        "95.11"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "technical-indicators",
   "title": "Technical Indicators",
   "text": [
    "Technical Rating Neutral RSI Neutral SMA Cross Bearish Price vs SMA Bearish MACD Bullish Moving averages show a lagging Death Cross (50-day: $123.28, 200-day: $126.46), price is trading below the 50-day SMA."
   ],
   "facts": {
    "RSI": "Neutral",
    "SMA Cross": "Bearish",
    "Price vs SMA": "Bearish",
    "MACD": "Bullish"
   },
   "tables": [
    {
     "caption": "",
     "columns": [],
     "rows": [
      {
       "label": "RSI (14)",
       "cells": [
        "53.47"
       ]
      },
      {
       "label": "MACD",
       "cells": [
        "1.32"
       ]
      },
      {
       "label": "SMA 50",
       "cells": [
        "123.28"
       ]
      },
      {
       "label": "SMA 200",
       "cells": [
        "126.46"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "correlations",
   "title": "Market Correlations",
   "text": [
    "How this stock moves relative to other assets",
    "Based on 1 year of daily price data. Correlations may vary over different time periods."
   ],
   "facts": {
    "Correlation with S&P 500 (SPY)": "+0.02",
    "Correlation with Nasdaq 100 (QQQ)": "-0.02",
    "Correlation with Bitcoin (BTC)": "+0.09",
    "Correlation with Gold (XAU)": "+0.13"
   }
  },
  {
   "id": "trade-plans",
   "title": "DG Trade Plans",
   "text": [
    "Specific entry, exit, and risk management levels",
    "Enter now if confident",
    "Volatility-Adjusted Stop Loss Calculated based on RSI (53.5) and current market volatility",
    "Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3"
   ],
   "facts": {
    "TARGET 1": "$125.41",
    "TARGET 2": "$127.85",
    "TARGET 3": "$131.50",
    "STOP LOSS": "$116.29"
   }
  },
  {
   "id": "seasonality",
   "title": "Seasonal Patterns",
   "text": [
    "Historical monthly performance trends",
    "Based on 3 years of historical monthly returns"
   ],
   "facts": {
    "Average Jan return": "-1.68%",
    "Average Feb return": "-0.37%",
    "Average Mar return": "+0.65%",
    "Average Apr return": "+3.99%",
    "Average May return": "-1.21%",
    "Average Jun return": "+4.86%",
    "Average Jul return": "+0.31%",
    "Average Aug return": "-4.68%",
    "Average Sep return": "-1.71%",
    "Average Oct return": "+1.68%",
    "Average Nov return": "+3.98%",
    "Average Dec return": "+2.97%"
   }
  },
  {
   "id": "risk",
   "title": "Risk & Volatility",
   "facts": {
    "Daily Volatility": "1.90%"
   },
   "lists": {
    "Risk considerations": [
     "Monitor position sizing based on current volatility levels",
     "Consider stop-loss placement beyond recent price range",
     "Diversification helps mitigate single-stock risk exposure"
    ]
   }
  },
  {
   "id": "growth",
   "title": "Growth of $10,000",
   "text": [
    "A $10,000 investment in DG in September 2016 would be worth about $17,137 today, compared with about $35,030 for the same investment in the S&P 500 benchmark."
   ]
  },
  {
   "id": "monte-carlo",
   "title": "Monte Carlo Projection (10yr)",
   "text": [
    "CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in DG today could grow to about $18,435 by 2036 in the base case, with a bull case near $68,255 and a bear case around $4,979. Projections are statistical simulations, not guarantees."
   ]
  },
  {
   "id": "price-prediction",
   "title": "DG Stock Price Prediction: 2030",
   "text": [
    "CleaRank's simulation projects a price near $157 for DG by 2030 in the base case, from $123 today (1.3x over 4 years). The downside path ends near $68.64. These are outcomes of a Monte Carlo simulation run on DG's historical return distribution, not price targets, and they assume no dividends are reinvested.",
    "Method: 10,000 simulated price paths using DG's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice."
   ],
   "tables": [
    {
     "caption": "DG simulated price paths by year",
     "columns": [
      "Year",
      "Downside (10th pct)",
      "Base case",
      "Upside (90th pct)"
     ],
     "rows": [
      {
       "label": "2027",
       "cells": [
        "$86.43",
        "$131",
        "$198"
       ]
      },
      {
       "label": "2028",
       "cells": [
        "$77.40",
        "$139",
        "$250"
       ]
      },
      {
       "label": "2029",
       "cells": [
        "$72.14",
        "$148",
        "$303"
       ]
      },
      {
       "label": "2030",
       "cells": [
        "$68.64",
        "$157",
        "$359"
       ]
      },
      {
       "label": "2031",
       "cells": [
        "$66.18",
        "$167",
        "$421"
       ]
      },
      {
       "label": "2032",
       "cells": [
        "$64.40",
        "$178",
        "$489"
       ]
      },
      {
       "label": "2033",
       "cells": [
        "$63.12",
        "$189",
        "$564"
       ]
      },
      {
       "label": "2034",
       "cells": [
        "$62.22",
        "$201",
        "$647"
       ]
      },
      {
       "label": "2035",
       "cells": [
        "$61.61",
        "$213",
        "$738"
       ]
      },
      {
       "label": "2036",
       "cells": [
        "$61.24",
        "$227",
        "$839"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "people-also-watch",
   "title": "People Also Watch",
   "links": [
    {
     "text": "DLTR Dollar Tree Inc. NASDAQ $118.66 +0.2281%",
     "url": "https://clearank.com/stock/dollar-tree-dltr/"
    },
    {
     "text": "SYY Sysco Corp. NYSE $83.57 +1.53%",
     "url": "https://clearank.com/stock/syy-stock-analysis/"
    },
    {
     "text": "KO The Coca-Cola Company NYSE $88.11 +0.3188%",
     "url": "https://clearank.com/stock/coca-cola-ko/"
    },
    {
     "text": "BTI British American Tobacco NYSE $54.86 +0.9755%",
     "url": "https://clearank.com/stock/bti-stock-analysis/"
    },
    {
     "text": "KR The Kroger Co. NYSE $57.06 +1.10%",
     "url": "https://clearank.com/stock/kroger-kr/"
    },
    {
     "text": "MO Altria Group, Inc. NYSE $69.02 +0.3343%",
     "url": "https://clearank.com/stock/altria-group-mo/"
    },
    {
     "text": "HSY The Hershey Company NYSE $173.38 -0.5506%",
     "url": "https://clearank.com/stock/hershey-hsy/"
    },
    {
     "text": "STZ Constellation Brands Inc. Class A NYSE $123.81 +1.86%",
     "url": "https://clearank.com/stock/stz-stock-analysis/"
    }
   ]
  },
  {
   "id": "related-comparisons",
   "title": "Popular Comparisons",
   "links": [
    {
     "text": "WMT vs TGT Comparison Head-to-head analysis →",
     "url": "https://clearank.com/compare/wmt-vs-tgt/"
    },
    {
     "text": "AMD vs MU Comparison Head-to-head analysis →",
     "url": "https://clearank.com/compare/amd-vs-mu/"
    },
    {
     "text": "CARR vs TT Comparison Head-to-head analysis →",
     "url": "https://clearank.com/compare/carr-vs-tt/"
    }
   ]
  },
  {
   "id": "insider-trading",
   "title": "DG Insider Trading Analysis",
   "facts": {
    "Bought": "None",
    "Sold": "$10.0M",
    "Insiders": "21",
    "Avg Transaction": "$911.0K"
   },
   "tables": [
    {
     "caption": "Recent insider transactions in DG",
     "columns": [
      "Date",
      "Insider",
      "Type",
      "Shares",
      "Value"
     ],
     "rows": [
      {
       "label": "Dec 3, 2021",
       "cells": [
        "VASOS TODD JOSEPH Chief Executive Officer",
        "Sell",
        "337.5K",
        "$74.6M"
       ]
      },
      {
       "label": "Aug 29, 2022",
       "cells": [
        "VASOS TODD JOSEPH Chief Executive Officer",
        "Sell",
        "216.7K",
        "$52.0M"
       ]
      },
      {
       "label": "May 28, 2021",
       "cells": [
        "VASOS TODD JOSEPH Chief Executive Officer",
        "Sell",
        "255.2K",
        "$51.9M"
       ]
      },
      {
       "label": "Sep 2, 2020",
       "cells": [
        "VASOS TODD JOSEPH Chief Executive Officer",
        "Sell",
        "198.0K",
        "$39.7M"
       ]
      },
      {
       "label": "May 29, 2020",
       "cells": [
        "VASOS TODD JOSEPH Chief Executive Officer",
        "Sell",
        "165.5K",
        "$31.6M"
       ]
      },
      {
       "label": "Sep 1, 2022",
       "cells": [
        "VASOS TODD JOSEPH Chief Executive Officer",
        "Sell",
        "97.3K",
        "$23.5M"
       ]
      },
      {
       "label": "Aug 26, 2022",
       "cells": [
        "TAYLOR RHONDA M General Counsel",
        "Sell",
        "44.4K",
        "$10.8M"
       ]
      },
      {
       "label": "May 28, 2021",
       "cells": [
        "TAYLOR RHONDA M General Counsel",
        "Sell",
        "52.3K",
        "$10.7M"
       ]
      },
      {
       "label": "Mar 22, 2019",
       "cells": [
        "RAVENER ROBERT D JR Officer",
        "Sell",
        "79.0K",
        "$9.3M"
       ]
      },
      {
       "label": "May 29, 2020",
       "cells": [
        "GARRATT JOHN W Chief Financial Officer",
        "Sell",
        "45.0K",
        "$8.5M"
       ]
      }
     ]
    }
   ],
   "links": [
    {
     "text": "SEC Form 4",
     "url": "https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&company=Dollar+General+Corp.&type=4&dateb=&owner=include&count=40&search_text=&action=getcompany"
    }
   ]
  },
  {
   "id": "faq",
   "title": "Frequently Asked Questions"
  }
 ],
 "faq": [
  {
   "question": "Is Dollar General stock a buy right now?",
   "answer": "Dollar General (DG) is currently rated as 'Hold' by Wall Street analysts, with a consensus score of 60. The stock is trading below its key moving averages and exhibits moderate insider selling, suggesting limited near-term upside potential."
  },
  {
   "question": "What is Dollar General's stock price forecast for 2030?",
   "answer": "Based on Monte Carlo simulations, Dollar General's stock price forecast for 2030 has a base case of $157.08 and a downside projection of $68.64. These are statistical outcomes, not guaranteed price targets."
  },
  {
   "question": "What are the biggest risks facing Dollar General?",
   "answer": "Key risks include moderate insider selling totaling over $10 million, a bearish technical trend indicated by the stock trading below its 50-day and 200-day moving averages ($123.28 and $126.46), and mixed market reactions to recent earnings beats."
  },
  {
   "question": "How does Dollar General compare to its sector averages?",
   "answer": "Dollar General's P/E ratio of 16.35 aligns with the sector average, and its projected revenue growth of 4-5% is also in line. However, its current stock price is trading below the sector's average P/E and revenue growth metrics."
  },
  {
   "question": "What is the Wall Street consensus on Dollar General stock?",
   "answer": "The Wall Street consensus for Dollar General (DG) is 'Hold', with 19 out of 30 analysts rating it as such. The overall consensus score is 60 out of 100, with a median price target of $138."
  },
  {
   "question": "What was Dollar General's most recent earnings performance?",
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