{
 "@context": "https://clearank.com/llms.txt",
 "@type": "clearank:AssetAnalysis",
 "url": "https://clearank.com/stock/deo-stock-analysis/",
 "dataUrl": "https://clearank.com/stock/deo-stock-analysis/data.json",
 "title": "Diageo plc Sponsored (DEO) Stock Forecast (2026)",
 "description": "Is Diageo (DEO) a Buy or Sell today? Get the AI trade setup, spirits demand outlook, dividend view and key support levels. Updated daily.",
 "headline": "Diageo plc Sponsored (DEO)",
 "published": "2026-09-08T09:21:20+00:00",
 "modified": "2026-09-11T11:23:22.776+00:00",
 "generated": "2026-09-11T20:41:08.418Z",
 "language": "en-US",
 "publisher": {
  "name": "CleaRank",
  "url": "https://clearank.com/"
 },
 "disclaimer": "Educational and informational only; not financial advice. AI-generated analysis reviewed by the CleaRank editorial team; prices delayed up to 15 minutes.",
 "asset": {
  "ticker": "DEO",
  "name": "Diageo plc Sponsored",
  "type": "American Depositary Receipt",
  "exchange": "NYSE",
  "currency": "USD",
  "sector": "Consumer Defensive",
  "industry": "Beverages - Wineries & Distilleries",
  "country": "United Kingdom",
  "website": "https://www.diageo.com"
 },
 "quote": {
  "price": 86.31,
  "previousClose": 86.1,
  "change": 0.21,
  "changePercent": 0.24,
  "open": 86.37,
  "high": 86.92,
  "low": 85.74,
  "volume": 891600,
  "averageVolume": 849610,
  "marketCap": 47979797961,
  "fiftyTwoWeekHigh": 113.28,
  "fiftyTwoWeekLow": 72.45,
  "marketOpen": false,
  "asOf": "2026-09-11T11:23:20.000Z"
 },
 "statistics": {
  "pe": 27.663462,
  "eps": 3.12,
  "dividendYield": 0.018539976169414635,
  "beta": 0.322,
  "priceToSales": 2.44259,
  "priceToBook": 79.554695,
  "revenueTtm": 19643000832,
  "grossMargin": null,
  "returnOnEquity": 0.14985
 },
 "technicals": {
  "rsi": 26.96,
  "macd": -0.6,
  "sma50": 88.38,
  "sma200": 85.71,
  "rsiSignal": "Oversold",
  "trend": "Bullish",
  "pricePosition": "Bearish",
  "macdSignal": "Bearish",
  "rating": "Bearish"
 },
 "analysis": {
  "rating": "Sell",
  "score": 21,
  "consensus": "Sell",
  "fairValue": 86.31,
  "analystTarget": 108,
  "analystCount": 8,
  "wallStreetConsensus": "Hold",
  "generatedAt": "2026-09-11T11:23:20.000Z",
  "priceAtAnalysis": 86.31,
  "volatility": {
   "daily": 1.83,
   "risk": "standard"
  }
 },
 "tradePlan": {
  "bias": "Bearish",
  "conservativeEntry": 88.04,
  "aggressiveEntry": 86.31,
  "stopLoss": 90.94,
  "stopLossPercent": 3.3,
  "targets": [
   83.63,
   79.23,
   74.83
  ]
 },
 "projections": {
  "basis": "Monte Carlo simulation on historical return distribution, re-run daily; not price targets",
  "years": [
   {
    "year": 2027,
    "downside10th": 64.66,
    "base": 87.71,
    "upside90th": 118.96
   },
   {
    "year": 2028,
    "downside10th": 57.92,
    "base": 89.13,
    "upside90th": 137.16
   },
   {
    "year": 2029,
    "downside10th": 53.42,
    "base": 90.57,
    "upside90th": 153.56
   },
   {
    "year": 2030,
    "downside10th": 50.03,
    "base": 92.04,
    "upside90th": 169.32
   },
   {
    "year": 2031,
    "downside10th": 47.31,
    "base": 93.53,
    "upside90th": 184.9
   },
   {
    "year": 2032,
    "downside10th": 45.05,
    "base": 95.04,
    "upside90th": 200.52
   },
   {
    "year": 2033,
    "downside10th": 43.12,
    "base": 96.58,
    "upside90th": 216.33
   },
   {
    "year": 2034,
    "downside10th": 41.44,
    "base": 98.15,
    "upside90th": 232.42
   },
   {
    "year": 2035,
    "downside10th": 39.97,
    "base": 99.74,
    "upside90th": 248.87
   },
   {
    "year": 2036,
    "downside10th": 38.66,
    "base": 101.35,
    "upside90th": 265.72
   }
  ]
 },
 "faqCount": 7,
 "sources": [
  "TwelveData",
  "Wall Street consensus"
 ],
 "sections": [
  {
   "id": "price",
   "title": "DEO Price Analysis"
  },
  {
   "id": "market-metrics",
   "title": "Market Metrics",
   "facts": {
    "Open": "$86.37",
    "Day Range": "$85.74 to $86.92",
    "Prev Close": "$86.10",
    "Volume": "891.6K",
    "52-Week Range": "$72.45 to $113.28",
    "Market Cap": "$47.98B"
   }
  },
  {
   "id": "peer-benchmarking",
   "title": "Peer Benchmarking",
   "text": [
    "Sector Position Analysis Valuation is broadly in line with sector peers (14% difference), suggesting fair market pricing relative to industry standards."
   ]
  },
  {
   "id": "analysis",
   "title": "DEO Analysis",
   "text": [
    "Diageo plc (DEO) is trading below its 50-day SMA of $88.38, indicating a bearish short-term trend. The stock is, however, above its 200-day SMA of $85.71. The RSI is significantly oversold at 26.96, suggesting a potential for a short-term bounce. MACD is negative at -0.60, reinforcing the bearish momentum. Volume on the latest day was 891,600, slightly above the average of 849,610, but not indicative of strong conviction. Key support is seen at the 200-day SMA, while resistance lies at the 50-day SMA.",
    "Diageo's revenue growth has turned negative (-1.7%), significantly underperforming the sector median of 5.3%. Persistent declines could pressure the stock further.",
    "Insiders have sold $170.3K worth of stock versus only $1.9K in purchases, indicating a lack of confidence from management.",
    "The RSI is at 26.96, indicating the stock is oversold and may be due for a short-term bounce.",
    "The median analyst price target of $108.00 suggests a potential 25.1% upside from the current price of $86.31.",
    "Diageo plc (DEO) faces a challenging outlook, with current technical indicators suggesting further downside pressure. The stock is trading below key moving averages and exhibits oversold conditions, compounded by negative revenue growth and a premium valuation relative to its peers. The median analyst target price of $108.00 suggests potential upside, but the current fundamental and technical backdrop points towards a bearish near-term trajectory. Investors should monitor upcoming earnings reports and any shifts in insider sentiment for potential catalysts."
   ],
   "lists": {
    "ProTips": [
     "Given the oversold RSI and trading below the 50-day SMA, consider waiting for a technical bounce or a clearer fundamental catalyst before initiating a long position in DEO.",
     "The negative revenue growth trend for Diageo plc (DEO) is a key concern that warrants close monitoring against sector peers experiencing positive growth.",
     "With insider selling outweighing buying, it is prudent to be cautious and look for stronger conviction signals before considering an investment in DEO."
    ]
   },
   "catalysts": [
    {
     "type": "Bearish",
     "title": "Continued Revenue Decline",
     "text": "Diageo's revenue growth has turned negative (-1.7%), significantly underperforming the sector median of 5.3%. Persistent declines could pressure the stock further.",
     "source": "Internal Analysis"
    },
    {
     "type": "Bearish",
     "title": "Moderate Insider Selling",
     "text": "Insiders have sold $170.3K worth of stock versus only $1.9K in purchases, indicating a lack of confidence from management.",
     "source": "Insider Transactions Data"
    },
    {
     "type": "Bullish",
     "title": "Oversold Technical Conditions",
     "text": "The RSI is at 26.96, indicating the stock is oversold and may be due for a short-term bounce.",
     "source": "Technical Analysis"
    },
    {
     "type": "Neutral",
     "title": "Analyst Price Target Upside",
     "text": "The median analyst price target of $108.00 suggests a potential 25.1% upside from the current price of $86.31.",
     "source": "Wall Street Consensus"
    }
   ]
  },
  {
   "id": "key-statistics",
   "title": "Key Statistics",
   "text": [
    "Diageo plc (DEO) exhibits a P/E ratio of 27.66, which is above the sector median of 24.2, suggesting a premium valuation relative to peers. Earnings per share (EPS) stands at $3.12. The company's revenue growth is negative at -1.7%, significantly lagging the sector median of 5.3%. While the company pays a dividend yield of approximately 3.85%, the declining revenue and premium valuation raise concerns about its fundamental strength compared to the industry average. The current price of $86.31 is below the fair value estimate, but the negative revenue trend and higher P/E ratio temper bullish sentiment.",
    "Diageo plc (DEO) recently reported an EPS of $2.13 for its January 2026 earnings, beating the estimate of $1.94 by 9.79% and resulting in a 2.15% price increase. The prior quarter showed a significant beat on EPS estimate (-0.32 actual vs -2.13 estimate), also leading to a price increase. However, an earlier quarter showed a substantial miss (-38.75% surprise), indicating some volatility in earnings performance. The forward revenue estimates suggest a slight contraction of -3.00% for the current year, followed by a modest 1.00% growth next year.",
    "Diageo plc (DEO) faces risks from its declining revenue growth, which is currently at -1.7% compared to the sector median of 5.3%. Moderate insider selling, with sales significantly outweighing purchases, suggests a lack of strong conviction from management. The stock's current valuation appears stretched relative to its negative top-line performance and the broader sector averages."
   ],
   "tables": [
    {
     "caption": "",
     "columns": [],
     "rows": [
      {
       "label": "Market Cap",
       "cells": [
        "192.00B"
       ]
      },
      {
       "label": "P/E Ratio",
       "cells": [
        "27.66"
       ]
      },
      {
       "label": "EPS (TTM)",
       "cells": [
        "3.12"
       ]
      },
      {
       "label": "Dividend Yield",
       "cells": [
        "3.85%"
       ]
      },
      {
       "label": "52 Week High",
       "cells": [
        "113.28"
       ]
      },
      {
       "label": "52 Week Low",
       "cells": [
        "72.45"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "technical-indicators",
   "title": "Technical Indicators",
   "text": [
    "Technical Rating Bearish RSI Oversold SMA Cross Bullish Price vs SMA Bearish MACD Bearish Golden Cross in effect with the 50-day SMA ($88.38) above the 200-day SMA ($85.71), price is trading below the 50-day SMA, RSI at 27.0 suggests oversold conditions; potential bounce setup."
   ],
   "facts": {
    "RSI": "Oversold",
    "SMA Cross": "Bullish",
    "Price vs SMA": "Bearish",
    "MACD": "Bearish"
   },
   "tables": [
    {
     "caption": "",
     "columns": [],
     "rows": [
      {
       "label": "RSI (14)",
       "cells": [
        "26.96"
       ]
      },
      {
       "label": "MACD",
       "cells": [
        "-0.60"
       ]
      },
      {
       "label": "SMA 50",
       "cells": [
        "88.38"
       ]
      },
      {
       "label": "SMA 200",
       "cells": [
        "85.71"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "correlations",
   "title": "Market Correlations",
   "text": [
    "How this stock moves relative to other assets",
    "Based on 1 year of daily price data. Correlations may vary over different time periods."
   ],
   "facts": {
    "Correlation with S&P 500 (SPY)": "+0.19",
    "Correlation with Nasdaq 100 (QQQ)": "+0.10",
    "Correlation with Bitcoin (BTC)": "-0.07",
    "Correlation with Gold (XAU)": "+0.15"
   }
  },
  {
   "id": "trade-plans",
   "title": "DEO Trade Plans",
   "text": [
    "Specific entry, exit, and risk management levels",
    "Lower risk, wait for rally",
    "Higher risk, chasing the move",
    "Volatility-Adjusted Stop Loss Calculated based on RSI (27.0) and current market volatility",
    "Consider scaling out: Take 50% profit at Target 1, 30% at Target 2, let 20% run to Target 3"
   ],
   "facts": {
    "TARGET 1": "$83.63",
    "TARGET 2": "$79.23",
    "TARGET 3": "$74.83",
    "STOP LOSS": "$90.94"
   }
  },
  {
   "id": "risk",
   "title": "Risk & Volatility",
   "facts": {
    "Daily Volatility": "1.83%"
   },
   "lists": {
    "Risk considerations": [
     "Monitor position sizing based on current volatility levels",
     "Consider stop-loss placement beyond recent price range",
     "Diversification helps mitigate single-stock risk exposure"
    ]
   }
  },
  {
   "id": "growth",
   "title": "Growth of $10,000",
   "text": [
    "A $10,000 investment in DEO in September 2016 would be worth about $7,667 today, compared with about $35,030 for the same investment in the S&P 500 benchmark."
   ]
  },
  {
   "id": "monte-carlo",
   "title": "Monte Carlo Projection (10yr)",
   "text": [
    "CleaRank's 10-year Monte Carlo simulation projects that a $10,000 investment in DEO today could grow to about $11,743 by 2036 in the base case, with a bull case near $30,787 and a bear case around $4,479. Projections are statistical simulations, not guarantees."
   ]
  },
  {
   "id": "price-prediction",
   "title": "DEO Stock Price Prediction: 2030",
   "text": [
    "CleaRank's simulation projects a price near $92.04 for DEO by 2030 in the base case, from $86.31 today (1.1x over 4 years). The downside path ends near $50.03. These are outcomes of a Monte Carlo simulation run on DEO's historical return distribution, not price targets, and they assume no dividends are reinvested.",
    "Method: 10,000 simulated price paths using DEO's historical volatility and drift, re-run daily. The base case is the median path; the two outer columns are the 10th and 90th percentile outcomes, which widen with time because uncertainty compounds. Simulations are not guarantees, and past volatility does not predict future returns. This is analysis, not investment advice."
   ],
   "tables": [
    {
     "caption": "DEO simulated price paths by year",
     "columns": [
      "Year",
      "Downside (10th pct)",
      "Base case",
      "Upside (90th pct)"
     ],
     "rows": [
      {
       "label": "2027",
       "cells": [
        "$64.66",
        "$87.71",
        "$119"
       ]
      },
      {
       "label": "2028",
       "cells": [
        "$57.92",
        "$89.13",
        "$137"
       ]
      },
      {
       "label": "2029",
       "cells": [
        "$53.42",
        "$90.57",
        "$154"
       ]
      },
      {
       "label": "2030",
       "cells": [
        "$50.03",
        "$92.04",
        "$169"
       ]
      },
      {
       "label": "2031",
       "cells": [
        "$47.31",
        "$93.53",
        "$185"
       ]
      },
      {
       "label": "2032",
       "cells": [
        "$45.05",
        "$95.04",
        "$201"
       ]
      },
      {
       "label": "2033",
       "cells": [
        "$43.12",
        "$96.58",
        "$216"
       ]
      },
      {
       "label": "2034",
       "cells": [
        "$41.44",
        "$98.15",
        "$232"
       ]
      },
      {
       "label": "2035",
       "cells": [
        "$39.97",
        "$99.74",
        "$249"
       ]
      },
      {
       "label": "2036",
       "cells": [
        "$38.66",
        "$101",
        "$266"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "people-also-watch",
   "title": "People Also Watch",
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   ]
  },
  {
   "id": "related-comparisons",
   "title": "Popular Comparisons",
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    {
     "text": "XAU/USD vs SPY Comparison Head-to-head analysis →",
     "url": "https://clearank.com/compare/gold-vs-sp500/"
    },
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  },
  {
   "id": "insider-trading",
   "title": "DEO Insider Trading Analysis",
   "facts": {
    "Bought": "$1.9K",
    "Sold": "$170.3K",
    "Insiders": "3",
    "Avg Transaction": "$21.5K"
   },
   "tables": [
    {
     "caption": "Recent insider transactions in DEO",
     "columns": [
      "Date",
      "Insider",
      "Type",
      "Shares",
      "Value"
     ],
     "rows": [
      {
       "label": "Mar 5, 2024",
       "cells": [
        "Kennedy (John)",
        "Sell",
        "14.5K",
        "$2.2M"
       ]
      },
      {
       "label": "Sep 6, 2023",
       "cells": [
        "Crew (Debra Ann)",
        "Sell",
        "13.3K",
        "$2.1M"
       ]
      },
      {
       "label": "Apr 24, 2023",
       "cells": [
        "Kennedy (John)",
        "Sell",
        "8.7K",
        "$1.7M"
       ]
      },
      {
       "label": "Sep 6, 2023",
       "cells": [
        "Crew (Debra Ann)",
        "Sell",
        "8.6K",
        "$1.4M"
       ]
      },
      {
       "label": "Apr 3, 2023",
       "cells": [
        "Kennedy (John)",
        "Sell",
        "6.1K",
        "$1.1M"
       ]
      },
      {
       "label": "Apr 3, 2023",
       "cells": [
        "Kennedy (John)",
        "Sell",
        "4.0K",
        "$728.4K"
       ]
      },
      {
       "label": "Mar 5, 2024",
       "cells": [
        "Kennedy (John)",
        "Sell",
        "4.7K",
        "$712.8K"
       ]
      },
      {
       "label": "Apr 4, 2023",
       "cells": [
        "Schubert (Claudia)",
        "Sell",
        "2.6K",
        "$468.9K"
       ]
      },
      {
       "label": "Sep 6, 2023",
       "cells": [
        "Chandrashekar (Lavanya)",
        "Sell",
        "2.6K",
        "$422.1K"
       ]
      },
      {
       "label": "Mar 5, 2024",
       "cells": [
        "Kennedy (John)",
        "Sell",
        "2.3K",
        "$347.6K"
       ]
      }
     ]
    }
   ],
   "links": [
    {
     "text": "SEC Form 4",
     "url": "https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&company=Diageo+plc+Sponsored&type=4&dateb=&owner=include&count=40&search_text=&action=getcompany"
    }
   ]
  },
  {
   "id": "faq",
   "title": "Frequently Asked Questions"
  }
 ],
 "faq": [
  {
   "question": "Is Diageo plc (DEO) stock a buy right now?",
   "answer": "Diageo plc (DEO) is currently rated 'Sell' by our AI consensus, with a score of 20 out of 100. While Wall Street analysts have a 'Hold' consensus and a median price target of $108.00 suggesting potential upside, the stock exhibits technical weakness and negative revenue growth."
  },
  {
   "question": "What is Diageo plc's (DEO) fair value?",
   "answer": "Diageo plc (DEO) is currently trading at $86.31, which is below our fair value estimate. However, this is influenced by current market conditions and the stock's recent performance."
  },
  {
   "question": "What are the biggest risks for Diageo plc (DEO)?",
   "answer": "The primary risks for Diageo plc (DEO) include declining revenue growth, moderate insider selling, and a valuation that appears premium relative to its current performance and sector peers. The stock's oversold technical indicators also suggest potential for further price declines."
  },
  {
   "question": "How does Diageo plc (DEO) compare to its sector averages?",
   "answer": "Diageo plc (DEO) has a higher P/E ratio (27.66) than the sector median (24.2) and negative revenue growth (-1.7%) compared to the sector median of 5.3%. Its Return on Equity (ROE) of 19.7% is in line with the sector median."
  },
  {
   "question": "What is the analyst consensus for Diageo plc (DEO)?",
   "answer": "The Wall Street consensus for Diageo plc (DEO) is 'Hold', with 8 analysts providing ratings. There are 0 Strong Buys, 4 Buys, 3 Holds, and 1 Sell. The consensus score is 59 out of 100."
  },
  {
   "question": "What is Diageo plc's (DEO) projected revenue growth for the next year?",
   "answer": "Analysts project Diageo plc (DEO) to achieve revenue growth of approximately 1.00% for the next fiscal year, following an estimated contraction of -3.00% for the current year."
  },
  {
   "question": "Are insiders buying or selling Diageo plc (DEO) stock?",
   "answer": "Insiders at Diageo plc (DEO) are net sellers, with total sales of $170.3K and total purchases of only $1.9K in recent filings. This indicates moderate selling pressure from management."
  }
 ],
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    "name": "The Hershey Company NYSE",
    "price": "$174.34",
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