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 "@type": "clearank:AssetComparison",
 "url": "https://clearank.com/compare/yum-vs-qsr/",
 "dataUrl": "https://clearank.com/compare/yum-vs-qsr/data.json",
 "title": "YUM vs QSR: Which Is the Better Buy? (2026)",
 "description": "YUM or QSR? Compare YUM vs QSR, daily AI-powered analysis with technical indicators, price targets, valuation, and a head-to-head verdict.",
 "headline": "Yum! Brands vs Restaurant Brands International",
 "published": "2026-07-06T09:58:54+00:00",
 "modified": "2026-09-27T13:16:05.086+00:00",
 "generated": "2026-09-27T13:30:37.425Z",
 "language": "en-US",
 "publisher": {
  "name": "CleaRank",
  "url": "https://clearank.com/"
 },
 "disclaimer": "Educational and informational only; not financial advice. AI-generated analysis reviewed by the CleaRank editorial team; prices delayed up to 15 minutes.",
 "assets": [
  {
   "ticker": "YUM",
   "dataUrl": "https://clearank.com/stock/yum-stock-analysis/data.json"
  },
  {
   "ticker": "QSR",
   "dataUrl": "https://clearank.com/stock/qsr-stock-analysis/data.json"
  }
 ],
 "sections": [
  {
   "id": "verdict",
   "title": "Comparative Analysis",
   "text": [
    "QSR wins this head-to-head comparison due to superior technical momentum and a more attractive risk-reward profile, despite YUM's stronger revenue growth. QSR's price action shows signs of stabilization near its 52-week low, while YUM is trending downwards. Although YUM has a higher net profit margin, QSR's higher return on equity and more favorable analyst sentiment suggest a better potential for upside. While YUM's consistent earnings beats and higher revenue growth are notable, its current technical indicators and proximity to its 52-week low are concerning. QSR, conversely, is showing early signs of a potential bottoming process, supported by a higher median analyst target relative to its current price. The dividend yield also favors QSR, offering a more attractive income component for investors.",
    "The key differentiator is the contrasting technical momentum and the market's reaction to earnings. QSR, despite weaker fundamental margins, is showing early signs of a technical bottoming process and has seen positive stock price reactions to its earnings beats. YUM, while boasting stronger margins and revenue growth, is in a clear technical downtrend with negative price reactions to its earnings beats, suggesting the market is not rewarding its fundamental strengths currently.",
    "The outlook for QSR appears more constructive in the short-to-medium term, given its oversold technical conditions and positive earnings reaction, suggesting potential for a recovery rally. A sustained move above its 50-day SMA ($75.71) would be a key bullish signal. For YUM, the outlook is more cautious. Despite strong fundamental metrics like revenue growth and net profit margin, the persistent technical downtrend and negative price reactions to earnings suggest headwinds. A break below its 52-week low ($134.26) could signal further significant declines, while a reversal would require a strong catalyst to overcome current negative momentum."
   ]
  },
  {
   "id": "price",
   "title": "Price Analysis Comparison"
  },
  {
   "id": "valuation",
   "title": "Valuation Metrics",
   "text": [
    "YUM's Price to Earnings ratio of 17.44 is slightly more attractive than QSR's 18.18, suggesting a marginally cheaper valuation on this metric. However, YUM's current price of $138.63 is closer to its 52-week low of $134.26 than QSR's price of $71.64 is to its 52-week low of $64.10. YUM's 52-week range is $134.26 to $170.14, placing it about 25% above its low, while QSR's range is $64.10 to $81.96, placing it about 21% above its low. This indicates YUM has experienced a more significant drawdown from its highs. QSR's higher return on equity at 34.79% compared to YUM's negative -21.28% suggests better capital efficiency, even with a slightly higher P/E. YUM's return on assets at 22.69% is substantially higher than QSR's 6.45%, but this is overshadowed by the negative ROE. The dividend yield also favors QSR at 3.59% versus YUM's 2.13%."
   ],
   "tables": [
    {
     "caption": "Valuation Metrics: YUM vs QSR",
     "columns": [
      "Metric",
      "YUM",
      "QSR"
     ],
     "rows": [
      {
       "label": "P/E Ratio",
       "cells": [
        "17.44",
        "18.18"
       ]
      },
      {
       "label": "Market Cap",
       "cells": [
        "37.83B",
        "32.82B"
       ]
      },
      {
       "label": "Price/Sales",
       "cells": [
        "4.34",
        "3.38"
       ]
      },
      {
       "label": "Price/Book",
       "cells": [
        "-5.37",
        "6.50"
       ]
      },
      {
       "label": "EV/EBITDA",
       "cells": [
        "16.48",
        "14.05"
       ]
      },
      {
       "label": "Dividend Yield",
       "cells": [
        "2.13%",
        "3.59%"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "profitability",
   "title": "Profitability & Efficiency",
   "text": [
    "YUM exhibits a significantly stronger net profit margin of 25.41% compared to QSR's 13.13%. This indicates YUM is more effective at converting revenue into profit on a per-dollar basis. However, YUM's return on equity is negative at -21.28%, suggesting significant challenges in generating returns for shareholders relative to equity. In contrast, QSR boasts a strong return on equity of 34.79%, demonstrating strong profitability relative to its shareholder equity. While its net profit margin is lower, its ability to generate substantial returns on equity makes it a more efficient user of capital from a shareholder perspective. QSR's return on assets at 6.45% is also positive, albeit lower than YUM's."
   ],
   "tables": [
    {
     "caption": "Profitability & Efficiency: YUM vs QSR",
     "columns": [
      "Metric",
      "YUM",
      "QSR"
     ],
     "rows": [
      {
       "label": "Rev. Growth (Qtly)",
       "cells": [
        "12.20%",
        "4.60%"
       ]
      },
      {
       "label": "Profit Margin",
       "cells": [
        "25.41%",
        "13.13%"
       ]
      },
      {
       "label": "Return on Equity",
       "cells": [
        "-21.28%",
        "34.79%"
       ]
      },
      {
       "label": "Return on Assets",
       "cells": [
        "22.69%",
        "6.45%"
       ]
      },
      {
       "label": "Debt/Equity",
       "cells": [
        "-1.89",
        "290.10"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "earnings",
   "title": "Earnings Reality Check",
   "text": [
    "Last 5 Qs: YUM beat estimates 4x out of 5. Fell 4x after beats. (Sell the news?)",
    "Last 5 Qs: QSR beat estimates 5x out of 5. Rose 5x after beats."
   ]
  },
  {
   "id": "technicals",
   "title": "Technical Indicators",
   "text": [
    "QSR is showing signs of stabilization with its RSI at 21.16 and Stochastic at 15.78, indicating it is in oversold territory and potentially nearing a bottom. Its price is trading below its 20-day EMA ($74.68), 50-day SMA ($75.71), and 200-day SMA ($73.64), but the proximity to its 52-week low suggests potential for a bounce. The MACD is negative, but its trend may be flattening. YUM's technical indicators suggest a bearish trend, with an RSI of 32.91 and Stochastic at 25.84, both indicating weakness but not yet significantly oversold. The stock is trading below its 20-day EMA ($142.90), 50-day SMA ($147.71), and 200-day SMA ($154.25), confirming a downtrend. The MACD is also negative and trending lower, reinforcing the bearish momentum."
   ],
   "tables": [
    {
     "caption": "Technical indicators: YUM vs QSR",
     "columns": [
      "Indicator",
      "YUM",
      "QSR"
     ],
     "rows": [
      {
       "label": "RSI (14)",
       "cells": [
        "32.91",
        "21.16"
       ]
      },
      {
       "label": "50-Day MA",
       "cells": [
        "$147.71",
        "$75.71"
       ]
      },
      {
       "label": "200-Day MA",
       "cells": [
        "$154.25",
        "$73.64"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "sentiment",
   "title": "AI Analyst Sentiment",
   "text": [
    "Why the ratings differ: QSR currently scores poorly on technical momentum (price sitting below key moving averages), while the analyst view below reflects forward-looking estimates of the business. A stock can be technically weak and still carry bullish analyst targets: the two measure different things over different horizons. Analyst sentiment leans positive for both companies, but QSR shows a slightly more favorable outlook relative to its current price. QSR has a median analyst target of $85, which is approximately 18.6% above its current price of $71.64. The analyst ratings for QSR are 3 Strong Buys, 15 Buys, 9 Holds, and 1 Strong Sell out of 28 analysts. YUM has a median analyst target of $175, which is about 26.2% above its current price of $138.63. Analyst ratings for YUM are 3 Strong Buys, 11 Buys, and 13 Holds out of 27 analysts. While YUM's potential upside from its median target is higher, QSR's higher proportion of buy ratings and fewer holds suggest stronger conviction from the analyst community.Note: While YUM shows stronger short-term technical momentum (Hold 59/100), the AI comparative analysis favors QSR (Sell 21/100) based on its overall trend structure, fundamentals, and risk-adjusted outlook."
   ]
  },
  {
   "id": "risk",
   "title": "Risk Stratification",
   "text": [
    "For YUM, the primary risks include the continuation of its bearish technical trend, a potential failure to sustain its strong net profit margin amidst rising costs, and the negative return on equity which could signal underlying operational inefficiencies or balance sheet issues. A slowdown in consumer spending could also disproportionately affect YUM given its market position. QSR faces risks such as its lower net profit margin, which makes it more vulnerable to cost pressures. Its reliance on consumer discretionary spending also presents a risk in a challenging economic environment. Also, while its technicals suggest a potential bottom, a failure to rebound could lead to further downside, testing new lows below its current 52-week range."
   ],
   "tables": [
    {
     "caption": "Risk metrics: YUM vs QSR",
     "columns": [
      "Metric",
      "YUM",
      "QSR"
     ],
     "rows": [
      {
       "label": "Beta (Volatility) i",
       "cells": [
        "0.55",
        "0.53"
       ]
      },
      {
       "label": "Sharpe Ratio",
       "cells": [
        "0.08",
        "-0.09"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "protips",
   "title": "Comparative ProTips",
   "lists": {
    "ProTips": [
     "Monitor QSR's price action for confirmation of a bottoming pattern, especially if it can reclaim its key moving averages.",
     "Consider YUM's negative ROE as a significant red flag that warrants further investigation into its balance sheet health.",
     "The divergent market reactions to earnings beats between YUM and QSR highlight the importance of technicals and forward-looking sentiment over historical results."
    ]
   }
  },
  {
   "id": "monte-carlo",
   "title": "Monte Carlo Projection (10yr)"
  },
  {
   "id": "trade-plans",
   "title": "Actionable Trade Plans",
   "text": [
    "Compare entry, exit, and risk management levels for both assets",
    "Volatility-Adjusted Stop Loss Calculated based on volatility and technical support levels."
   ],
   "facts": {
    "STOP LOSS": "$75.26"
   }
  },
  {
   "id": "faq",
   "title": "Frequently Asked Questions"
  },
  {
   "id": "people-also-watch",
   "title": "People Also Watch",
   "links": [
    {
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     "url": "https://clearank.com/compare/oklo-vs-tln/"
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    {
     "text": "XAU/USD vs SPY XAU/USD vs SPY Comparison $4,286.12 -0.002313%",
     "url": "https://clearank.com/compare/gold-vs-sp500/"
    }
   ]
  }
 ],
 "faq": [
  {
   "question": "Which stock is technically stronger, YUM or QSR?+",
   "answer": "QSR shows stronger technical signs of a potential bottoming process with oversold RSI and Stochastic indicators, while YUM is in a clear downtrend below its key moving averages."
  },
  {
   "question": "What is the dividend yield difference between YUM and QSR?+",
   "answer": "QSR offers a higher dividend yield of 3.59% compared to YUM's 2.13%."
  },
  {
   "question": "Which stock has better analyst sentiment?+",
   "answer": "Both have positive analyst ratings, but QSR's median target implies a higher percentage upside from its current price and a slightly more bullish consensus."
  },
  {
   "question": "How have YUM and QSR performed on recent earnings reports?+",
   "answer": "Both companies have beaten earnings estimates, but QSR's stock price has reacted positively, while YUM's has reacted negatively."
  },
  {
   "question": "What are the key valuation differences between YUM and QSR?+",
   "answer": "YUM has a slightly lower P/E ratio, but QSR's higher return on equity suggests better capital efficiency for shareholders."
  },
  {
   "question": "What is the outlook for YUM and QSR in the next 6-12 months?+",
   "answer": "QSR's technicals suggest potential for a rebound, while YUM's downtrend poses risks unless market sentiment shifts."
  }
 ],
 "related": {
  "peopleAlsoWatch": [],
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   {
    "ticker": "VGT vs SCHG",
    "name": "VGT vs SCHG Comparison",
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   {
    "ticker": "XAU/USD vs SPY",
    "name": "XAU/USD vs SPY Comparison",
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    "url": "https://clearank.com/compare/gold-vs-sp500/"
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    "url": "https://clearank.com/stock/zscaler-zs/"
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    "url": "https://clearank.com/stock/be-stock-analysis/"
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    "ticker": "TWLO",
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      "description": "AI-driven analysis of Restaurant Brands International Inc. (QSR) - price targets, valuation, technicals.",
      "url": "https://clearank.com/stock/qsr-stock-analysis/"
     }
    }
   ]
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    {
     "@type": "Question",
     "name": "Which stock is technically stronger, YUM or QSR?",
     "acceptedAnswer": {
      "@type": "Answer",
      "text": "QSR shows stronger technical signs of a potential bottoming process with oversold RSI and Stochastic indicators, while YUM is in a clear downtrend below its key moving averages."
     }
    },
    {
     "@type": "Question",
     "name": "What is the dividend yield difference between YUM and QSR?",
     "acceptedAnswer": {
      "@type": "Answer",
      "text": "QSR offers a higher dividend yield of 3.59% compared to YUM's 2.13%."
     }
    },
    {
     "@type": "Question",
     "name": "Which stock has better analyst sentiment?",
     "acceptedAnswer": {
      "@type": "Answer",
      "text": "Both have positive analyst ratings, but QSR's median target implies a higher percentage upside from its current price and a slightly more bullish consensus."
     }
    },
    {
     "@type": "Question",
     "name": "How have YUM and QSR performed on recent earnings reports?",
     "acceptedAnswer": {
      "@type": "Answer",
      "text": "Both companies have beaten earnings estimates, but QSR's stock price has reacted positively, while YUM's has reacted negatively."
     }
    },
    {
     "@type": "Question",
     "name": "What are the key valuation differences between YUM and QSR?",
     "acceptedAnswer": {
      "@type": "Answer",
      "text": "YUM has a slightly lower P/E ratio, but QSR's higher return on equity suggests better capital efficiency for shareholders."
     }
    },
    {
     "@type": "Question",
     "name": "What is the outlook for YUM and QSR in the next 6-12 months?",
     "acceptedAnswer": {
      "@type": "Answer",
      "text": "QSR's technicals suggest potential for a rebound, while YUM's downtrend poses risks unless market sentiment shifts."
     }
    }
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}