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 "@type": "clearank:AssetComparison",
 "url": "https://clearank.com/compare/cost-vs-wmt/",
 "dataUrl": "https://clearank.com/compare/cost-vs-wmt/data.json",
 "title": "COST vs WMT: Which Is the Better Buy? (2026)",
 "description": "COST or WMT? Compare COST vs WMT, daily AI-powered analysis with technical indicators, price targets, valuation, and a head-to-head verdict.",
 "headline": "Costco Wholesale vs Walmart",
 "published": "2026-06-29T09:58:51+00:00",
 "modified": "2026-09-11T15:26:31.653+00:00",
 "generated": "2026-09-11T20:40:42.560Z",
 "language": "en-US",
 "publisher": {
  "name": "CleaRank",
  "url": "https://clearank.com/"
 },
 "disclaimer": "Educational and informational only; not financial advice. AI-generated analysis reviewed by the CleaRank editorial team; prices delayed up to 15 minutes.",
 "assets": [
  {
   "ticker": "COST",
   "dataUrl": "https://clearank.com/stock/costco-cost/data.json"
  },
  {
   "ticker": "WMT",
   "dataUrl": "https://clearank.com/stock/walmart-wmt/data.json"
  }
 ],
 "sections": [
  {
   "id": "verdict",
   "title": "Comparative Analysis",
   "text": [
    "Walmart (WMT) wins this head-to-head comparison against Costco (COST), primarily driven by its more attractive valuation and stronger analyst sentiment, despite Costco's higher revenue growth. WMT trades at a lower P/E ratio (38.31) compared to COST's 45.44, suggesting better value for investors. Analysts overwhelmingly recommend WMT with a median target price of $130, significantly above its current price, while COST's median target of $1100 is also above its price but with a more mixed rating distribution. Although COST boasts superior revenue growth at 21.5% versus WMT's 5.9%, WMT's profitability metrics are competitive, with similar net profit margins (3.00% vs 3.01%) and a respectable return on equity (22.31% vs 29.15%). WMT's technicals show a more neutral momentum (RSI 56.19) compared to COST's oversold reading (RSI 30.27), indicating less immediate downside risk for WMT. The dividend yield for WMT (0.94%) is also higher than COST's (0.61%), appealing to income-focused investors. Considering the overall financial health, market position, and investor sentiment, WMT presents a more compelling investment case at this juncture.",
    "Walmart's (WMT) superior analyst sentiment and more balanced technical profile serve as the key differentiators against Costco (COST). While COST shows stronger revenue growth and slightly better profitability margins, the overwhelming analyst support for WMT, reflected in its 'Buy' ratings and median target price, suggests a more positive forward-looking view from market professionals. Furthermore, WMT's technical indicators are not signaling the same level of oversold conditions or downward momentum seen in COST, implying a more stable footing for potential appreciation.",
    "Walmart (WMT) is expected to maintain its market leadership, benefiting from its scale, diverse revenue streams, and strong brand loyalty. The outlook for WMT is positive, supported by its attractive valuation and consistent analyst backing, suggesting potential for steady price appreciation over the next 6-12 months. We anticipate WMT could challenge its 52-week high if consumer spending remains resilient. Costco (COST) faces a more uncertain outlook. While its membership model provides a sticky customer base and its revenue growth is strong, its current technical weakness and premium valuation present headwinds. A potential scenario for COST involves a stabilization around its current levels, with a rebound contingent on a broader market recovery or a clear shift in technical momentum. However, a continued downtrend is also possible if selling pressure persists."
   ]
  },
  {
   "id": "price",
   "title": "Price Analysis Comparison"
  },
  {
   "id": "valuation",
   "title": "Valuation Metrics",
   "text": [
    "Walmart (WMT) offers a more compelling valuation than Costco (COST) based on current multiples. WMT's Price-to-Earnings ratio stands at 38.31, which is notably lower than COST's P/E of 45.44. This suggests that investors are paying less for each dollar of COST's earnings compared to WMT's. While both companies operate at premium valuations, WMT's lower P/E indicates a potentially more attractive entry point for value-oriented investors. The market capitalization also reflects WMT's larger scale, with $841.4 billion compared to COST's $400.2 billion, but the P/E ratio is the more direct measure of relative valuation in this context. Both companies are trading below their 52-week highs, with WMT at $105.73 (vs $135.16 high) and COST at $902.56 (vs $1096.5 high), indicating potential room for recovery in both names, but WMT's lower multiple makes its recovery potentially more efficient on a valuation basis."
   ],
   "tables": [
    {
     "caption": "Valuation Metrics: COST vs WMT",
     "columns": [
      "Metric",
      "COST",
      "WMT"
     ],
     "rows": [
      {
       "label": "P/E Ratio",
       "cells": [
        "45.44",
        "38.31"
       ]
      },
      {
       "label": "Market Cap",
       "cells": [
        "400.19B",
        "841.41B"
       ]
      },
      {
       "label": "Price/Sales",
       "cells": [
        "1.36",
        "1.14"
       ]
      },
      {
       "label": "Price/Book",
       "cells": [
        "24.21",
        "8.92"
       ]
      },
      {
       "label": "EV/EBITDA",
       "cells": [
        "28.91",
        "20.64"
       ]
      },
      {
       "label": "Dividend Yield",
       "cells": [
        "N/A",
        "N/A"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "profitability",
   "title": "Profitability & Efficiency",
   "text": [
    "Costco (COST) exhibits slightly superior profitability metrics compared to Walmart (WMT), particularly in return on equity. COST's return on equity stands at a robust 29.15%, outpacing WMT's 22.31%. This indicates that COST is more effective at generating profits from shareholder investments. However, their net profit margins are nearly identical, with COST at 3.01% and WMT at 3.00%, showing comparable efficiency in converting revenue into net income. COST also leads in return on assets at 8.67% versus WMT's 6.41%, suggesting better asset utilization. Despite these advantages for COST, WMT's strong profitability, coupled with its valuation and analyst sentiment, keeps it competitive."
   ],
   "tables": [
    {
     "caption": "Profitability & Efficiency: COST vs WMT",
     "columns": [
      "Metric",
      "COST",
      "WMT"
     ],
     "rows": [
      {
       "label": "Rev. Growth (Qtly)",
       "cells": [
        "21.50%",
        "5.90%"
       ]
      },
      {
       "label": "Profit Margin",
       "cells": [
        "3.01%",
        "3.00%"
       ]
      },
      {
       "label": "Return on Equity",
       "cells": [
        "29.15%",
        "22.31%"
       ]
      },
      {
       "label": "Return on Assets",
       "cells": [
        "8.67%",
        "6.41%"
       ]
      },
      {
       "label": "Debt/Equity",
       "cells": [
        "60.26",
        "71.65"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "earnings",
   "title": "Earnings Reality Check",
   "text": [
    "Last 5 Qs: COST beat estimates 4x out of 5. Rose 3x after beats.",
    "Last 5 Qs: WMT beat estimates 2x out of 5. Fell 2x after beats. (Sell the news?)"
   ]
  },
  {
   "id": "technicals",
   "title": "Technical Indicators",
   "text": [
    "Walmart (WMT) is exhibiting more stable technical momentum compared to Costco (COST). WMT's Relative Strength Index (RSI) is at 56.19, indicating a healthy balance between buying and selling pressure and suggesting room for upward movement before becoming overbought. In contrast, COST's RSI is at a low 30.27, signaling oversold conditions and potential for a bounce, but also indicating significant selling pressure. Both stocks are trading below their 50-day and 200-day moving averages, with COST's SMAs at $940.74 and $960.46, and WMT's at $110.36 and $118.71, respectively. WMT's price action appears less distressed than COST's, which is currently trading near its 52-week low. The MACD for WMT (-1.63) is less negative than COST's (-12.00), suggesting less downward momentum for WMT."
   ],
   "tables": [
    {
     "caption": "Technical indicators: COST vs WMT",
     "columns": [
      "Indicator",
      "COST",
      "WMT"
     ],
     "rows": [
      {
       "label": "RSI (14)",
       "cells": [
        "30.27",
        "56.19"
       ]
      },
      {
       "label": "50-Day MA",
       "cells": [
        "$940.74",
        "$110.36"
       ]
      },
      {
       "label": "200-Day MA",
       "cells": [
        "$960.46",
        "$118.71"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "sentiment",
   "title": "AI Analyst Sentiment",
   "text": [
    "Analyst sentiment strongly favors Walmart (WMT) over Costco (COST). WMT has a median analyst target price of $130, which is approximately 23% above its current trading price, supported by a predominantly 'Buy' or 'Strong Buy' rating from 37 out of 43 analysts. Costco (COST), while also holding a median target price of $1100, about 22% above its current price, shows a more divided analyst opinion with a significant number of 'Hold' ratings (13) alongside 'Buy' and 'Strong Buy' recommendations. The distribution of ratings for COST includes one 'Sell' and one 'Strong Sell', whereas WMT has no 'Sell' or 'Strong Sell' ratings. This indicates a clearer consensus among analysts for WMT's upside potential and stability."
   ]
  },
  {
   "id": "risk",
   "title": "Risk Stratification",
   "text": [
    "The primary risk for Walmart (WMT) lies in its slower revenue growth compared to Costco (COST), which could limit its ability to gain market share in an increasingly competitive retail environment. Additionally, WMT's higher P/E ratio, while still attractive relative to COST, still places it at a premium valuation that could be challenged if growth falters. For Costco (COST), the significant technical weakness, evidenced by its low RSI and MACD, coupled with its proximity to its 52-week low, presents a substantial risk of further price depreciation. The mixed analyst sentiment and the negative reaction to its most recent earnings report also highlight potential headwinds and investor uncertainty surrounding COST's near-term performance."
   ],
   "tables": [
    {
     "caption": "Risk metrics: COST vs WMT",
     "columns": [
      "Metric",
      "COST",
      "WMT"
     ],
     "rows": [
      {
       "label": "Beta (Volatility) i",
       "cells": [
        "0.86",
        "0.60"
       ]
      },
      {
       "label": "Sharpe Ratio",
       "cells": [
        "-0.01",
        "0.76"
       ]
      }
     ]
    }
   ]
  },
  {
   "id": "protips",
   "title": "Comparative ProTips",
   "lists": {
    "ProTips": [
     "Consider WMT for its valuation and analyst consensus, especially if seeking a stable retail investment.",
     "Monitor COST for potential technical rebounds from oversold levels, but be aware of its ongoing downward momentum.",
     "Both companies operate in the essential retail sector, providing some defensive qualities, but WMT's current profile appears more favorable for near-term performance."
    ]
   }
  },
  {
   "id": "monte-carlo",
   "title": "Monte Carlo Projection (10yr)"
  },
  {
   "id": "trade-plans",
   "title": "Actionable Trade Plans",
   "text": [
    "Compare entry, exit, and risk management levels for both assets",
    "Volatility-Adjusted Stop Loss Calculated based on volatility and technical support levels."
   ],
   "facts": {
    "STOP LOSS": "$97.43"
   }
  },
  {
   "id": "faq",
   "title": "Frequently Asked Questions"
  },
  {
   "id": "people-also-watch",
   "title": "People Also Watch",
   "links": [
    {
     "text": "WMT vs TGT WMT vs TGT Comparison $105.73 -0.0945%",
     "url": "https://clearank.com/compare/wmt-vs-tgt/"
    },
    {
     "text": "NFLX vs DIS NFLX vs DIS Comparison $76.71 +0.9209%",
     "url": "https://clearank.com/compare/nflx-vs-dis/"
    },
    {
     "text": "VGT vs SCHG VGT vs SCHG Comparison $121.43 +1.50%",
     "url": "https://clearank.com/compare/vgt-vs-schg/"
    },
    {
     "text": "NUE vs STLD NUE vs STLD Comparison $255.46 -0.9499%",
     "url": "https://clearank.com/compare/nue-vs-stld/"
    }
   ]
  }
 ],
 "faq": [
  {
   "question": "Which is a better buy, WMT or COST?+",
   "answer": "Walmart (WMT) is the preferred buy due to its more attractive valuation (lower P/E), stronger analyst sentiment, and more stable technicals, despite Costco's (COST) higher revenue growth."
  },
  {
   "question": "What are the key risks for WMT vs COST?+",
   "answer": "WMT's main risk is slower revenue growth, while COST faces significant technical weakness and potential for further price declines due to its oversold indicators and proximity to 52-week lows."
  },
  {
   "question": "How do WMT and COST compare on valuation?+",
   "answer": "Walmart (WMT) is cheaper on a P/E basis (38.31) compared to Costco (COST) at 45.44, suggesting better value for investors."
  },
  {
   "question": "What is the dividend yield for WMT and COST?+",
   "answer": "Walmart (WMT) offers a dividend yield of 0.94%, while Costco (COST) provides a yield of 0.61%."
  },
  {
   "question": "How consistent are the earnings reports for WMT and COST?+",
   "answer": "Walmart (WMT) has shown more consistent earnings beats in its recent reports, whereas Costco (COST) has a more mixed record with significant price reactions to its earnings announcements."
  },
  {
   "question": "What do analysts recommend for WMT and COST?+",
   "answer": "Analysts overwhelmingly favor WMT with a median target price of $130 and predominantly 'Buy' ratings, while COST has a more divided analyst opinion despite a median target of $1100."
  },
  {
   "question": "How do the technical indicators compare for WMT and COST?+",
   "answer": "WMT shows healthier technicals with an RSI of 56.19, while COST is significantly oversold with an RSI of 30.27, indicating more immediate downside risk for COST."
  }
 ],
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  ],
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    "text": "Keysight Technologies, Inc.",
    "url": "https://clearank.com/stock/keys-stock-analysis/"
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    "url": "https://clearank.com/stock/bro-stock-analysis/"
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    "url": "https://clearank.com/stock/syy-stock-analysis/"
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    "url": "https://clearank.com/stock/fis-stock-analysis/"
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    "url": "https://clearank.com/stock/exc-stock-analysis/"
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    "ticker": "REPL",
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       "price": 105.73,
       "priceCurrency": "USD",
       "availability": "https://schema.org/InStock",
       "url": "https://clearank.com/stock/walmart-wmt/"
      }
     }
    }
   ]
  },
  {
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   "@type": "FAQPage",
   "mainEntity": [
    {
     "@type": "Question",
     "name": "Which is a better buy, WMT or COST?",
     "acceptedAnswer": {
      "@type": "Answer",
      "text": "Walmart (WMT) is the preferred buy due to its more attractive valuation (lower P/E), stronger analyst sentiment, and more stable technicals, despite Costco's (COST) higher revenue growth."
     }
    },
    {
     "@type": "Question",
     "name": "What are the key risks for WMT vs COST?",
     "acceptedAnswer": {
      "@type": "Answer",
      "text": "WMT's main risk is slower revenue growth, while COST faces significant technical weakness and potential for further price declines due to its oversold indicators and proximity to 52-week lows."
     }
    },
    {
     "@type": "Question",
     "name": "How do WMT and COST compare on valuation?",
     "acceptedAnswer": {
      "@type": "Answer",
      "text": "Walmart (WMT) is cheaper on a P/E basis (38.31) compared to Costco (COST) at 45.44, suggesting better value for investors."
     }
    },
    {
     "@type": "Question",
     "name": "What is the dividend yield for WMT and COST?",
     "acceptedAnswer": {
      "@type": "Answer",
      "text": "Walmart (WMT) offers a dividend yield of 0.94%, while Costco (COST) provides a yield of 0.61%."
     }
    },
    {
     "@type": "Question",
     "name": "How consistent are the earnings reports for WMT and COST?",
     "acceptedAnswer": {
      "@type": "Answer",
      "text": "Walmart (WMT) has shown more consistent earnings beats in its recent reports, whereas Costco (COST) has a more mixed record with significant price reactions to its earnings announcements."
     }
    },
    {
     "@type": "Question",
     "name": "What do analysts recommend for WMT and COST?",
     "acceptedAnswer": {
      "@type": "Answer",
      "text": "Analysts overwhelmingly favor WMT with a median target price of $130 and predominantly 'Buy' ratings, while COST has a more divided analyst opinion despite a median target of $1100."
     }
    },
    {
     "@type": "Question",
     "name": "How do the technical indicators compare for WMT and COST?",
     "acceptedAnswer": {
      "@type": "Answer",
      "text": "WMT shows healthier technicals with an RSI of 56.19, while COST is significantly oversold with an RSI of 30.27, indicating more immediate downside risk for COST."
     }
    }
   ]
  }
 ]
}